Sistema Brasileiro de Televisão
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The Sistema Brasileiro de Televisão (; SBT ; "Brazilian Television System") is a Brazilian
television network A television network or television broadcaster is a telecommunications network for distribution of television program content, where a central operation provides programming to many television stations or multichannel video programming distributo ...
founded on Wednesday, 19 August 1981, by the businessman and television personality
Silvio Santos Senor Abravanel, known professionally as Silvio Santos (Portuguese: /ˈsiwvju ˈsɐ̃tus/) (born December 12, 1930), is a Brazilian entrepreneur, media tycoon and television host. He is the owner of holdings that include SBT, the second largest ...
. The company was established after a public tender by the Brazilian Federal Government to form two new networks, created from revoked concessions of the defunct Tupi and
Excelsior Excelsior, a Latin comparative word often translated as "ever upward" or "even higher", may refer to: Arts and entertainment Literature and poetry * "Excelsior" (Longfellow), an 1841 poem by Henry Wadsworth Longfellow * ''Excelsior'' (Macedo ...
networks. The SBT was funded in the same day that the concession agreement was signed, and that the act was broadcast
live Live may refer to: Arts, entertainment, and media Films * ''Live!'' (2007 film), 2007 American film * ''Live'' (2014 film), a 2014 Japanese film *'' ''Live'' (Apocalyptica DVD) Music *Live (band), American alternative rock band * List of albums ...
by the network, so that this was his first program aired. Before acquiring the concessions of the four station that were to form the SBT,
Grupo Silvio Santos Grupo Silvio Santos (Silvio Santos Group in English), is a Brazilian holding led by the Brazilian billionaire media-man Silvio Santos. The principal member of the holding is SBT, the second biggest network television in Brazil. The group also co ...
had since 1976 the concession of
Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...
's channel 11, known as TVS Rio de Janeiro (now SBT Rio), which was a fundamental step to give life to the SBT. In April 2018, the SBT was the second-most watched television network in Brazil, behind Globo. Throughout its existence, the network always occupied the space in the audience ranking, except between 2007 and 2014, when the Record network took its place. The SBT has a total of 114
broadcast Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum ( radio waves), in a one-to-many model. Broadcasting began ...
television station A television station is a set of equipment managed by a business, organisation or other entity, such as an amateur television (ATV) operator, that transmits video content and audio content via radio waves directly from a transmitter on the earth ...
s ( O&Os and
affiliates In the broadcasting industry (particularly in North America, and even more in the United States), a network affiliate or affiliated station is a local broadcaster, owned by a company other than the owner of the network, which carries some or ...
) throughout the Brazilian territory, and is also available through
pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...
operators (
cable Cable may refer to: Mechanical * Nautical cable, an assembly of three or more ropes woven against the weave of the ropes, rendering it virtually waterproof * Wire rope, a type of rope that consists of several strands of metal wire laid into a hel ...
and
satellite A satellite or artificial satellite is an object intentionally placed into orbit in outer space. Except for passive satellites, most satellites have an electricity generation system for equipment on board, such as solar panels or radioisotope ...
),
free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the FTA Receiver, appropriate receiving equipment to receive the signal and view or listen to the content without requiring ...
signal on
satellite receivers A set-top box (STB), also colloquially known as a cable box and historically television decoder, is an information appliance device that generally contains a TV-tuner input and displays output to a television set and an external source of sign ...
and also through
streaming media Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
in their
mobile application A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on des ...
( Android,
iOS iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also include ...
and
Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...
), applications for
smart TV A smart TV, also known as a connected TV (CTV), is a traditional television set with integrated Internet and interactive Web 2.0 features, which allows users to stream music and videos, browse the internet, and view photos. Smart TVs are a techno ...
s and its website. Also on their website, its programming is available in
video on demand Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
for free, also available from the video-sharing site
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
since 2010. In March 2017, the 43 channels of the SBT on YouTube accumulated 20 million subscribers and 70 billion minutes watched. The SBT broadcasts their programming a wide variety of television genres, whereas its own material generally stand adjacent to the
entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousa ...
. Foreign programming, mainly the
telenovela A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar drama genres around the world include '' teleserye'' ...
s produced by the networks owned by the Mexican conglomerate
Televisa Grupo Televisa is a Mexican multimedia mass media company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content. In April 2021, Televisa and Univision Communications announce ...
, are part of their program schedule. It is the only commercial television broadcaster in Brazil which airs
children's programming Children's television series (or children's television shows) are television programs designed for children, normally scheduled for broadcast during the morning and afternoon when children are awake. They can sometimes run during the early eveni ...
, even arranging a partnership with
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
, in which the company provides two hours of daily programming for the network. The network also possess times for the
television news News broadcasting is the medium of broadcasting various news events and other information via television, radio, or the internet in the field of broadcast journalism. The content is usually either produced locally in a radio studio or telev ...
, producing in all three daily newscasts, a weekly news program and a weekly newscast. The network owns the CDT da Anhanguera, a television complex located at the kilometer 18 of the
Rodovia Anhanguera The Rodovia Anhanguera (official designation SP-330) (In English: Anhanguera Highway) is a highway in the state of São Paulo, Brazil. It is one of the country's busiest transportation corridors. A 2005 survey conducted amongst Brazilian truck d ...
, in
Osasco Osasco () is a municipality in São Paulo State, Brazil, located in the Greater São Paulo and ranking 5th in population among São Paulo municipalities. According to the IBGE 2015, Osasco currently has the 9th highest gross domestic product in B ...
,
São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...
, occupying an area of 231 thousand square meters. This is the third largest television complex in size installed in
Latin America Latin America or * french: Amérique Latine, link=no * ht, Amerik Latin, link=no * pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived f ...
, being smaller only that the studios of
TV Azteca TV Azteca, S.A.B. de C.V. is a Mexican multimedia conglomerate owned by Grupo Salinas. It is the second-largest mass media company in Mexico after Televisa. It primarily competes with Televisa as well as some local operators. It owns two national ...
, in Mexico, and the
Estúdios Globo Estúdios Globo (Globo Studios, in English), formerly known as Projac, is the main center of television production of the Grupo Globo and Latin Americas largest audio-visual production center. Opened in 1995, it is located in the city of Rio de J ...
.


History


Before the SBT

Rede Tupi Rede Tupi (; in English, Tupi Network) was a Brazilian television network free-to-air. Its parent broadcaster, located in the city of São Paulo, was the first TV station to operate in the country, being inaugurated on 18 September 1950 by journ ...
, the channel 4 in São Paulo, began operations in 1950. In 1962 (when he began his first TV program),
Silvio Santos Senor Abravanel, known professionally as Silvio Santos (Portuguese: /ˈsiwvju ˈsɐ̃tus/) (born December 12, 1930), is a Brazilian entrepreneur, media tycoon and television host. He is the owner of holdings that include SBT, the second largest ...
produced his own programs on Tupi, TV Paulista and on
Rede Globo TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV stati ...
beginning in 1965. Soon enough, he started plans to have his own television channel. His production company, Estudios Silvio Santos Cinema e Televisao, was successful on Tupi, Globo and (since 1972) on
RecordTV RecordTV (), formerly known as Rede Record, is a Brazilian free-to-air television network. It is currently the second largest commercial TV station in Brazil, and the 28th largest in the 2012 world ranking. In 2010, it was elected by the adver ...
(where he then owned half of the company's stock). In 1976, with help from humorist and friend Manoel de Nóbrega (who had a show on Rede Globo and was part of ''Bau de Felicidade''), Santos obtained a license for his own station:
Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...
's channel 11, known as "TV Studios" or "TVS". Soon after its launch, its flagship program (''Programa Silvio Santos'' on Sundays) plus the late night ''Silvio Santos Diferente'' on weekdays began to be broadcast (Santos left Globo the same year). Other programs soon began, as the network gained support from city residents who sought an alternative to Globo, Tupi, Bandeirantes and TV Rio (the city's network, related to TV Record along with TVS). The new channel debuted on 14 May 1976, with a logo of a gold circle with the number 11 slanted in gold, which featured in the first
Scanimate {{about, the computer animation system, the animation effect, Barrier grid animation and stereography Scanimate is an analog computer animation (video synthesizer) system developed from the late 1960s to the 1980s by Computer Image Corporation of ...
idents and promos for the channel - making it a pioneer station in the country when it came to computer animation. While during its early years the network studios were based in Rio, all program production for TVS transferred to São Paulo in 1978–79. When
Rede Tupi Rede Tupi (; in English, Tupi Network) was a Brazilian television network free-to-air. Its parent broadcaster, located in the city of São Paulo, was the first TV station to operate in the country, being inaugurated on 18 September 1950 by journ ...
went out of business in 1980, Santos obtained three stations from the network: the
São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...
's channel 4, the
Porto Alegre Porto Alegre (, , Brazilian ; ) is the capital and largest city of the Brazilian state of Rio Grande do Sul. Its population of 1,488,252 inhabitants (2020) makes it the List of largest cities in Brazil, twelfth most populous city in the country ...
's channel 5 and the
Belém Belém (; Portuguese for Bethlehem; initially called Nossa Senhora de Belém do Grão-Pará, in English Our Lady of Bethlehem of Great Pará) often called Belém of Pará, is a Brazilian city, capital and largest city of the state of Pará in t ...
's channel 5. The SBT was created, launching on 19 August 1981, but using the TVS name until 1990 for some of its stations. Until the formation of the SBT, the Silvio Santos Group also had a station named TVS in
Nova Friburgo Nova Friburgo (, ger, Neufreiburg, , en, New Fribourg, commonly referred to as just "Friburgo") is a municipality in the state of Rio de Janeiro in southeastern Brazil. It is located in the mountainous region, in the Center Mesoregion of the stat ...
, serving viewers in the northern and western parts of the state, this was also its first branch station, having opened in 1979. In 1978,
Minas Gerais Minas Gerais () is a state in Southeastern Brazil. It ranks as the second most populous, the third by gross domestic product (GDP), and the fourth largest by area in the country. The state's capital and largest city, Belo Horizonte (literally ...
'
TV Alterosa TV Alterosa is a television station in Belo Horizonte, capital of the Brazilian state of Minas Gerais. It transmits programming of the national Sistema Brasileiro de Televisão in Minas Gerais, as well as local programs on channels 5 VHF analog ...
became one of the SBT's broadcast-affiliate networks, the first affiliate station for the channel. Some later affiliates were adopted from Rede Tupi after its closure on 18 July 1980, by order of Brazilian Minister of Communications Haroldo de Matos, who the following year would order SBT to begin transmissions. When Tupi closed, ''Programa Silvio Santos'' moved to Record but continued simulcasting Sundays on the TVS Channels 11 and 3, as well as on yet another SS Group station - Channel 9, purchased from TV Continental. Santos began the network's expansion efforts, convincing stations to become the SBT and Record affiliates. The official launch of the network on 19 August 1981, also marked the debut of its first presentation package using its famous circle logo (similar to the one used till today by the
American Broadcasting Company The American Broadcasting Company (ABC) is an American commercial broadcast television network. It is the flagship property of the ABC Entertainment Group division of The Walt Disney Company. The network is headquartered in Burbank, Cali ...
) and dual branding (the SBT being the official name of the network while TVS being the station branding in its three founding stations), and it was the only network launch to be held in Brasilia and broadcast directly from the federal capital city. The first idents were similar to ABC's ''Still the One'' idents of 1979, used by the
Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...
in Australia in 1980. The Matos decision also gave the network the Sumare studios of Tupi for drama production. By the time of the 1981 launch the SBT had 18 affiliate channels nationwide.


1980s

During the 1980s the SBT established itself, contracting popular hosts and airing a mix of its own and
Televisa Grupo Televisa is a Mexican multimedia mass media company. A major Latin American mass media corporation, it often presents itself as the largest producer of Spanish-language content. In April 2021, Televisa and Univision Communications announce ...
programming (especially Mexican ''
telenovelas A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar drama genres around the world include ''teleserye'' (P ...
'' and comedy shows such as ''
El Chavo del Ocho ''El Chavo'' (English: ''The Kid''); — also known as ''El Chavo del Ocho'' (English: ''The Kid from number Eight'') during its earliest episodes —, is a Mexican television sitcom created by Roberto Gómez Bolaños, produced by Televisa. It ...
'' and ''
El Chapulín Colorado ''El Chapulín Colorado'' (English: ''The Red Grasshopper'') is a Mexican television comedy series that ran from 1973 to 1979 and parodied superhero shows. It was created by Roberto Gómez Bolaños (Chespirito), who also played the main char ...
''). It climbed to second place in the Brazilian ratings (except in Rio de Janeiro, where
Rede Manchete Rede Manchete (; lit.: Headline Network; also known as TV Manchete or only Manchete) was a Brazilian television network that was founded in Rio de Janeiro on 5 June 1983 by the Ukrainian-Brazilian journalist and businessman Adolpho Bloch. The ne ...
occupied that position). Moreover, it hosted the Brazilian version of ''Bozo'' for kids plus even let ex-Tupi program presenters bring their shows over to the fledgling network. 1985 would see the SBT score a historic victory with the broadcast of the Australian miniseries ''The Thorn Birds'', and TVS Channel 4 São Paulo became SBT Channel 4 São Paulo, thus becoming a truly national network with the introduction of satellite broadcasts. In March 1986, the network premiered its new talk show, ''Hebe'', with Hebe Camargo as host; the show was formerly on
Rede Tupi Rede Tupi (; in English, Tupi Network) was a Brazilian television network free-to-air. Its parent broadcaster, located in the city of São Paulo, was the first TV station to operate in the country, being inaugurated on 18 September 1950 by journ ...
and
Rede Bandeirantes Rede Bandeirantes (, ''Bandeirantes Network''), or simply known as Band (), is a Brazilian free-to-air television network. It began broadcasting on May 13, 1967 on VHF channel 13 in São Paulo. Its founder was businessman João Saad with t ...
. It became one of the network's longest-running programs, running for over 24 years; the final show was at the end of 2010, when Camargo ended her contract. She had a spin-off show, ''Hebe por Elas'' (''Hebe for All''), during the early 1990s. The death of Flavio Cavacante, one of the network's pioneer presenters, just days after his 22 May episode of his own program shocked the nation so much that on the day of his funeral the network started transmissions only in the afternoon in his honor. In 1987, Santos pursued a better-quality program lineup, while trying to attract a larger audience and better advertisers. During that year (in response to the high popularity of Rede Globo's ''Xou da Xuxa'' on weekdays), SBT began increasing its child-oriented programming with programs such as ''Oradukapeta'', ''Show Maravilha'' and the ''Do Re Mi'' series. Nearly all SBT kids' programs had female presenters (different from the format of ''Xou da Xuxa''), because ''Oradukapeta'' was hosted by Sergio Mallandro (also a ''Show de Calorous'' judge). The network also launched its slogan "''Quem procura, acha aqui''", modeled on NBC's three-year "Be There" campaign project from 1983 to 1985. The slogan lasted for three seasons, with a new promo each year. The theme used each year corresponded to NBC's theme for its project: * 1983–1987: NBC's "Be There", with SBT's first installment of "Quem Procura Acha Aqui" * 1984–1988: NBC's first installment of "Let's All Be There", with SBT's second "Quem Procura Acha Aqui" * 1985–1989: NBC's second installment of "Let's All Be There", with SBT's third and final "Quem Procura Acha Aqui" Even all program adverts were also modeled on the NBC ones, with the 1989-90 edition seeing the program talents saying the day the program will be aired followed by the phrase ''No SBT'' (On SBT) with the program time being shown, this style was carried on to 1990. 1987 also was the year that the network began to change its corporate branding from TVS to the SBT, and the 2nd year of its "QPAA" campaign resulted in the logo being relaunched, now with slanted colors on the circle (similar to ABC's 1987-88 logo and its "Something's Happening on ABC" campaign). Humorist Jô Soares was brought in from TV Globo in 1988, introducing a late-night talk program to Brazilian TV with his 11:30 PM show entitled ''Jô Soares Onze e Meia''. Also signed was
Boris Casoy Boris Casoy (born February 13, 1941 in São Paulo) is a Brazilian journalist, the son of Russian Jewish immigrant parents. He has spent most of his professional life in TV journalism and is currently a Brazilian TV news anchorman. Casoy's journ ...
, who became the first
news anchor A news presenter – also known as a newsreader, newscaster (short for "news broadcaster"), anchorman or anchorwoman, news anchor or simply an anchor – is a person who presents news during a news program on TV, radio or the Internet. ...
in Brazil with his '' TJ Brasil'' newscast (which succeeded ''Noticentro'', the network's first newscast with Antonio Casale) and ex-Balão Mágico member Simony. In 1988, Santos prevented host "Gugu" Liberato from signing with Globo after Liberato hosted the SBT's big weekend hit ''Viva a Noite'' since 1986. This was widely seen as indicative that Gugu would be Santos' successor on Sunday afternoons, reinforced by the extended timeslot of Gugu's future program ''Domingo Legal''. As a result, ''Programa Sílvio Santos'' adopted the dual-presenter format, with Gugu hosting segments such as the Brazilian version of Double Dare, called ''Passa ou Repassa'' (known for its " Torta na Cara" segment) and ''Cidade contra Cidade''. SBT broadcast the
1988 Summer Olympics The 1988 Summer Olympics (), officially known as the Games of the XXIV Olympiad () and commonly known as Seoul 1988 ( ko, 서울 1988, Seoul Cheon gubaek palsip-pal), was an international multi-sport event held from 17 September to 2 October ...
, two years after its
1986 FIFA World Cup The 1986 FIFA World Cup was the 13th FIFA World Cup, a quadrennial football tournament for men's senior national teams. It was played in Mexico from 31 May to 29 June 1986. The tournament was the second to feature a 24-team format. Colombia ha ...
coverage.


1990s

The TVS brand was merged into the SBT brand in 1990; the name change was seen in a new campaign ad modeled on NBC's ''"Come Home to NBC"'' campaign of 1986–87, which premiered early that year, and in August on TV station identifications celebrating SBT's ninth year of broadcasts (that year, Silvio Santos sold Record as a national network) and it also broadcast the 1990 FIFA World Cup. 1991 saw the beginning of its newscast ''Aqui Agora'' and Serginho Groisman's ''Programa Livre'' variety show, just a few of the many successes for the year even as the network's São Paulo studios suffered damages due to massive floods that hit the city. In 1992 the SBT and Rede Globo jointly broadcast the
1992 Summer Olympics The 1992 Summer Olympics ( es, Juegos Olímpicos de Verano de 1992, ca, Jocs Olímpics d'estiu de 1992), officially known as the Games of the XXV Olympiad ( es, Juegos de la XXV Olimpiada, ca, Jocs de la XXV Olimpíada) and commonly known as ...
nationwide, with a grand advertising campaign for the Brazilian national team. Despite problems and even the transfer of talents to other stations (such as the then resurgent
Rede Record RecordTV (), formerly known as Rede Record, is a Brazilian free-to-air television network. It is currently the second largest commercial TV station in Brazil, and the 28th largest in the 2012 world ranking. In 2010, it was elected by the adverti ...
), the 90s proved to be a boom for the network, beginning its second decade with 74 affiliates, bigger when it signed on. The SBT invested in its own ''
telenovelas A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar drama genres around the world include ''teleserye'' (P ...
'' and remakes of successful ones from foreign networks (most notably
Chiquititas ''Chiquititas'' (literally translated as "Little Girls", known in English as ''Tiny Angels'') is a children's musical Argentina, Argentine soap opera, created and produced by Cris Morena. It starred Morena's daughter Romina Yan and Agustina Cher ...
), variety programs, news and current affairs, and broadcast rights for sporting events (including the
Copa Mercosur The Copa Mercosur (, pt, Copa Mercosul , "Mercosur Cup") was a football competition played from 1998 to 2001 by the traditional top clubs from Brazil, Argentina, Paraguay, Uruguay and Chile. The competition was created by CONMEBOL to generate TV m ...
, Copa do Brasil and
Champ Car Champ Car World Series (CCWS) was the series sanctioned by Open-Wheel Racing Series Inc., or Champ Car, a sanctioning body for American open-wheel car racing that operated from 2004 to 2008. It was the successor to Championship Auto Racing Teams ...
). It signed host Carlos "Ratinho" Massa in 1998, obtained more Mexican productions and launched
game shows A game show is a genre of broadcast viewing entertainment (radio, television, internet, stage or other) where contestants compete for a reward. These programs can either be participatory or demonstrative and are typically directed by a host, sh ...
(such as '' Show do Milhão'') in 1999. By the end of the decade the SBT held second place in the Brazilian ratings, after Globo, strengthed by a brand new and technologically advanced television complex, the CDT da Anhanguera, inaugurated in 1996, just in time for its 15th anniversary.


Ad campaigns

;American and Australian imports The 1990s were the SBT's most fruitful decade for American-style ad campaigns: * 1987–1990: NBC's second installment of "Come Home to NBC", with ''"Vem Que é Bom"'' with the graphics of 1988's "Come Home to the Best, Only on NBC" * 1986–1991: NBC's first year of "Come Home", with ''"10 anos com você"'' (the 10th-anniversary slogan) * 1990–1991 and 1993–94:
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
's second year of "Get Ready for CBS" with ''"Se liga no SBT"''. On 20 January 1991, the Australian Network Ten launched "That's Entertainment" to coincide with a logo change, using in-house music and similar graphics * 1989–1992 and 1995: ABC's first year of "America's Watching
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
" became ''"Fique ligado no SBT"''. In 1992 Ten launched "This Is It" with its promo based on the music from "America's Watching", in a different key with different instrumentation and vocals. ;Domestic campaigns * In 1992, the one-minute spot ''"Aqui Tem"'' was launched for network-wide use. The promo featured an in-house soundtrack (with similarities to NBC's "Come Home to the Best, Only on NBC" campaign of 1988–89) and graphic elements from NBC's 1991 campaign, "The Place to Be". * In August 1996 the SBT launched a new logo (replacing its multicoloured stripes with solid colours) and relaunched "QPAA" with a new slogan, ''"Tudo Pra Você"'', for its 15th anniversary. * In 1997 the SBT made its new graphics based on
ABC ABC are the first three letters of the Latin script known as the alphabet. ABC or abc may also refer to: Arts, entertainment, and media Broadcasting * American Broadcasting Company, a commercial U.S. TV broadcaster ** Disney–ABC Television ...
's 1996 campaign, Watched by More People. * In 1998 the network released ''"A cara do Brasil"'', with new graphics and soundtrack. * In 1999 the network produced ''"Na nossa frente, so você"'', with new graphics and music. The 64-second promo was used on-air for the first time in 2000; the slogan was used until 2004 with two songs composed for this. The 1st campaign spot (1999-2000) mirrored the
Nine Network The Nine Network (stylised 9Network, commonly known as Channel Nine or simply Nine) is an Australian commercial free-to-air television network. It is owned by parent company Nine Entertainment and is one of five main free-to-air television netw ...
's 1997 promo spots but with an original soundtrack.


2000s

The SBT began the decade investing in movies, broadcasting a package of
Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
(now affiliated with TV Globo) and
Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
productions (the latter promoted in a one-hour network block). In 2001, the controversial
reality show Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 19 ...
''Casa dos Artistas'', accused by many of being a copy of Endemol's '' Big Brother'', marked the first time SBT led the Sunday-night ratings, aside from its ''Domingo Legal'' program becoming no.1 in the Sunday afternoon ratings. Since 2003, with the ratings advances of
RecordTV RecordTV (), formerly known as Rede Record, is a Brazilian free-to-air television network. It is currently the second largest commercial TV station in Brazil, and the 28th largest in the 2012 world ranking. In 2010, it was elected by the adver ...
and
Rede Bandeirantes Rede Bandeirantes (, ''Bandeirantes Network''), or simply known as Band (), is a Brazilian free-to-air television network. It began broadcasting on May 13, 1967 on VHF channel 13 in São Paulo. Its founder was businessman João Saad with t ...
, the SBT's ratings have declined. Two events that year marked the beginning of its problems: * Early in the year Silvio Santos gave an interview with the TV-gossip magazine ''Contigo!'', in which he stated that he was ill and had sold the SBT. Later, he claimed that this was intended as a joke. * The "Gugu-PCC scandal": On September 7 ''Domingo Legal'' aired an interview with alleged members of the criminal group PCC, threatening the deputy mayor of São Paulo and the hosts of police reality programs on the competing TV Record and Rede TV! networks. Later, it was discovered that this was a hoax; the program was suspended for a week, its audience never recovered and Gugu Liberato (its host, once seen as Santos' successor) never regained his credibility. Since then the SBT has aired the successful ''
Rebelde ''Rebelde'' (English: ''Rebel'') is a Mexican telenovela produced by Pedro Damián for Televisa, broadcast by Canal de las Estrellas (now known simply as Las Estrellas). It is a remake of the Argentine telenovela, ''Rebelde Way'', adapted for t ...
'' and shows with child host
Maisa Silva Maisa da Silva Andrade (born 22 May 2002) is a Brazilian television presenter and actress. She first gained fame for hosting the children's TV program ''Bom Dia & Cia'' from the age of six years old, and for playing the role of Valéria Ferrei ...
, who became popular; however, programs could change without previous announcement (even hosts were sometimes out of the loop), confusing the audience. In 2006 SBT celebrated its 25th anniversary in a deepening crisis. The SBT is the second-largest network in the country, vying for leadership with
Rede Record RecordTV (), formerly known as Rede Record, is a Brazilian free-to-air television network. It is currently the second largest commercial TV station in Brazil, and the 28th largest in the 2012 world ranking. In 2010, it was elected by the adverti ...
. The CDT da Anhanguera is the second-largest television-production center in Brazil, behind Projac (owned by
Rede Globo TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV stati ...
). Over 5,000 employees work around the clock at the SBT's 110 TV stations. In 2008 the network lost second place in the ratings to Record, but tied for second place the following year. In 2009 Liberato moved to Record after more than 20 years with the SBT; at the same time, the SBT signed presenters Roberto Justus and Eliana from Record. It also appeared on
SKY Brasil SKY Brasil is a company, owned by Vrio, which operates a subscription television service in Brazil. It produces TV content, and owns several TV channels. History SKY Mexico was founded on 25 July 1996, a joint venture between British Sky Broa ...
, the last of the five major Brazilian networks to do so. Recent programs include ''What's Your Talent'', a local combination of ''
Britain's Got Talent ''Britain's Got Talent'' (often abbreviated to ''BGT'') is a televised British talent show competition, and part of the global ''Got Talent'' franchise created by Simon Cowell. Presented by Anthony McPartlin and Declan Donnelly (colloqui ...
'' and ''
Show de Calouros Show or The Show may refer to: Competition, event, or artistic production * Agricultural show, associated with agriculture and animal husbandry * Animal show, a judged event in the hobby of animal fancy ** Cat show ** Dog show ** Horse show ** Sp ...
'' (created and hosted by
Silvio Santos Senor Abravanel, known professionally as Silvio Santos (Portuguese: /ˈsiwvju ˈsɐ̃tus/) (born December 12, 1930), is a Brazilian entrepreneur, media tycoon and television host. He is the owner of holdings that include SBT, the second largest ...
during the 1970s); a Brazilian version of ''
1 vs. 100 1 (one, unit, unity) is a number representing a single or the only entity. 1 is also a numerical digit and represents a single unit of counting or measurement. For example, a line segment of ''unit length'' is a line segment of length 1 ...
''; an annual telethon, which raised R$19 million in 2009; ''
Kyle XY ''Kyle XY'' is an American science fiction television series produced by ABC Family. The central character is a teenage boy (Matt Dallas) who awakens naked in a forest outside Seattle, Washington, with no more knowledge or abilities than a newbo ...
''; the reality show ''
Solitary Solitary is the state of being alone or in solitude. The term may refer to: * shortened form of solitary confinement * Solitary animal, an animal that does not live with others in its species * Solitary but social, a type of social organization ...
''; '' Smallville'', ''
Grey's Anatomy ''Grey's Anatomy'' is an American medical drama television series that premiered on March 27, 2005, on ABC as a mid-season replacement. The series focuses on the lives of surgical interns, residents, and attendings as they develop into se ...
'' and ''De Frente with Gabi'', a talk show featuring journalist Marilia Gabriela. TV Alagoas left the network in September 2009 and to broadcast religious programs, and SBT executive director William Stoliar sued to ensure the network's availability there. It returned to the SBT on June 1, 2010, due to viewer pressure and late rent payments by religious programs. In February 2014 the
Communist Party of Brazil The Communist Party of Brazil ( pt-BR, Partido Comunista do Brasil, PCdoB) is a political party in Brazil. The PCdoB officially adheres to Marxist–Leninist theory. It has national reach and deep penetration in the trade union and student ...
sends to the Federal Government a questioning, for which he cut around 75 million dollars in advertising the broadcaster, because of criticism that the journalist Rachel Sheherazade makes against the Government.


2020s

While the network at large suffered from the effects of the COVID pandemic in the country, it found a renewed calling in sports. One after the other, the network pursued new sporting investments when it snagged the broadcasting rights for the
Campeonato Carioca The Campeonato Carioca (Carioca Championship), officially known as Campeonato Estadual do Rio de Janeiro (Port., Rio de Janeiro State Championship), was started in 1906 and is the annual football championship in the state of Rio de Janeiro, B ...
2020 grand final, followed by a renewed commitment to the Copa Liberatores for the 2020-22 period. In 2021, left and right came contracts after contracts for sports broadcasts with SBT getting the nod as broadcaster to the 2021 Copa America, and a number of arena football and futsal events - a first in network history as SBT marked its 40th anniversary. Buoyed by the sporting successes against the competition the network revived its sports newscasts: ''Arena SBT'', which originally premiered in 2014, returned in 2020, followed by the launch the following year of ''SBT Sports''.


Stations


SBT staff

;Hosts *
Silvio Santos Senor Abravanel, known professionally as Silvio Santos (Portuguese: /ˈsiwvju ˈsɐ̃tus/) (born December 12, 1930), is a Brazilian entrepreneur, media tycoon and television host. He is the owner of holdings that include SBT, the second largest ...
* Arlindo Grund * Arnaldo Saccomani *
Beto Marden Beto is a surname, and a nickname for the given names Alberto, Albertino, Adalberto, Berthony, Heriberto, Norberto, Roberto, Humberto, or Benito. It occurs mostly in Portuguese- and Spanish-speaking countries and communities. Notable people with the ...
*
Boris Feldman Boris Mironovich Feldman (russian: Борис Миронович Фельдман) (1890 – June 12, 1937) was a Soviet military commander and politician. He was executed during the Great Purge and rehabilitated during the Khrushchev Thaw. ...
* Carlos Alberto de Nóbrega *
Carlos Miranda Luis Carlos Miranda Cordal (born Santiago, Chile, 17 July 1945), also known as Carlos Miranda is a Spanish composer, pianist, conductor and actor. Life and career He was born in Chile, where he studied at the composition with Gustavo B ...
*
Celso Portiolli Celso Yunes Portiolli (born 1 June 1967) is a television presenter, broadcaster, businessman, YouTuber, former comedian, former politician and former television writer, hired by Sistema Brasileiro de Televisão, SBT, he is the presenter of the p ...
* Christina Rocha * Cris Poli * Cyz Zamorano *
Danilo Gentili Danilo Gentili Jr. (born 27 September 1979) is a Brazilian comedian, television host, writer, cartoonist, and businessman and political commentator. He gained national recognition on the TV show ''Custe o Que Custar'' (CQC), aired on the Band ne ...
* David Brazil * Diogo Lafiandre * Eliana * Emilio Camanzi * Helen Ganzarolli * Isabella Fiorentino * Lígia Mendes * Luís Ricardo * Lusca Pacheco * Maísa Silva * Marcos Conceição *
Marília Gabriela Marília Gabriela Baston de Toledo (born 31 May 1948), best known as Marília Gabriela or just Gabi, is a Brazilian journalist, TV host, actress, writer, and former singer. Biography Marília began her journalist career in 1969, as an intern ...
* Michelle Cavalcanti * Mônica Veloso * Nelson Nakamura * Patrícia Abravanel * Patrícia Salvador * Priscilla Alcântara * Ratinho * Richard Rasmussen * Ruy Varella * Thomas Roth *
Yudi Tamashiro Yudi may refer to: *Jade Emperor The Jade Emperor or Yudi ( or , ') in Chinese culture, traditional religions and myth is one of the representations of the first god ( '). In Daoist theology he is the assistant of Yuanshi Tianzun, who is o ...
* Zé Américo *
Raul Gil Raul Gil (born January 27, 1938) is a Brazilian television presenter and singer. With a career spanning over 50 years, Gil has become one of the most famous Brazilian television presenters. He currently presents his own weekly program on SBT chan ...
* Gustavo Sibilio Borges ;Reporters * Analice Nicolau * Carlos Nascimento * Carolina Aguaiadas * Cynthia Benini * Hermano Henning * Joyce Ribeiro * Karyn Bravo * Neila Medeiros * Patrícia Vasconcellos *
Rachel Sheherazade Rachel Sheherazade Barbosa (born 5 September 1973) is a Brazilian journalist. Education Rachel Sheherazade has a degree in journalism from the Federal University of Paraíba (UFPB), Brazil. Career Rachel Sheherazade began her career in televi ...
* Roberto Cabrini ;Artists * Alexandre Porpetone * Ana Carolina Lima * Andréa de Nóbrega * Bananinha * Bruno Gradim * Buiú *
Carla Marins Carla Cristina Marins (born 7 June 1968) is a Brazilian actress. Career It was at school that she discovered her calling. Marins, since childhood kept saying she wanted to be a pediatrician, but she would really love to act. She realized that ...
* Carlinhos Aguiar * Carlos Dias *
Clarisse Abujamra Clarisse Mattos Abujamra (born 3 April 1948) is a Brazilian actress, choreographer, and theatre director. She is most known for her roles in Chega da Saudade (2007), A Coleção Invisível (2012), and Como Nossos Pais (2018). Her uncle was a ...
*
Cláudio Lins Claudio is an Italian and Spanish first name. In Portuguese it is accented Cláudio. In Catalan and Occitan it is Claudi, while in Romanian it is Claudiu. Origin and history Claudius was the name of an eminent Roman gens, the most important ...
* Clayton Silva * Daniel Uemura * Durão * Edu Martins *
Edney Giovenazzi Edney is a surname. Notable people with the surname include: * Beatie Edney (born 1962), British actress * Dennis Edney, Canadian defense attorney * June Edney (born 1956), British cricketer * Leon A. Edney (born 1935), American admiral * Samuel ...
* Ênio Vivona * Erom Cordeiro * Etty Fraser * Giovane * Gisele Fraga * Greta Antoine * Helena Xavier * João Acaiabe * Joana Limaverde *
Jorge Loredo Jorge is a Spanish and Portuguese given name. It is derived from the Greek name Γεώργιος ('' Georgios'') via Latin ''Georgius''; the former is derived from (''georgos''), meaning "farmer" or "earth-worker". The Latin form ''Georgius'' ...
*
Jussara Freire Jussara Freire (Campo Grande Campo Grande (, ) is the capital and largest city of the Brazilian state of Mato Grosso do Sul in the Center-West region of the country. The city is nicknamed ''Cidade Morena'' ("Swarthy City" in Portuguese) beca ...
* Lígia Fagundes * Lívia Andrade *
Lucélia Santos Maria Lucélia dos Santos (born May 20, 1957) is a Brazilian actress, director and producer. She received international acclaim for her leading role in the 1976 Rede Globo telenovela '' Isaura, The Slave Girl'', broadcast in over 80 countries.
* Lucia Alves * Luciana Vendramini * Magela * Maria Cláudia * Márcia Kaplun * Maurício Manfrini * Moacyr Franco *
Mônica Carvalho Mônica Rodrigues Carvalho (born March 28, 1971 in Rio de Janeiro) is a Brazilian actress and former model. Biography She is the daughter of retired Polish descent Sérgio Carvalho and his wife, originally from Bahia and Portugal, Mary of Grac ...
* Mila Ribeiro * Nany People * Nilton Bicudo * Oscar Pardini * Otávio Mendes * Patrícia de Jesus * Paulo Pioli *
Rapadura Panela () or rapadura (Portuguese pronunciation: ) is an unrefined whole cane sugar, typical of Central and Latin America. It is a solid form of sucrose derived from the boiling and evaporation of sugarcane juice. Panela is known by other na ...
* Renata Ricci * Renata Takahashi * Rêne Loureiro * René Vanorden *
Roberto Arduim The name Robert is an ancient Germanic given name, from Proto-Germanic "fame" and "bright" (''Hrōþiberhtaz''). Compare Old Dutch ''Robrecht'' and Old High German ''Hrodebert'' (a compound of '' Hruod'' ( non, Hróðr) "fame, glory, honou ...
* Rony Rios * Rubens Caribé * Saulo Laranjeira *
Tainá Müller Tainá Müller (born 1 June 1982) is a Brazilian actress. She is the oldest of three sisters, actress Tuti Müller and MTV VJ Titi Müller. Career At the age of 19, she began work as a VJ for MTV in Rio Grande do Sul, as well as working as a ...
*
Thaís Pacholek Thaís Felipe Pacholek (born December 20, 1983 in Curitiba, Brazil) is a Brazilian actress.Toni Garrido Antônio Bento da Silva Filho (born September 7, 1967, in Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second- ...
* Tuca Laranjeira * Velson D'Souza ;Writers * Anamaria Nunes * Ecila Pedroso * Íris Abravanel * Jacqueline Vargas * Renata Dias Gomes * Ronaldo Ciambroni * Solange Castro Neves * Tiago Santiago * Vicente Sesso * Yoya Wursch * Miguel Paiva ;Directors * Aldrin Mazzei ('' Esquadrão da Moda'') * Ariel Jacobowitz ('' Hebe'') * Célia Trevisan ('' Show do Milhão'') * Del Rangel (General Director for Drama) * Juliana Soares ('' Bom Dia e Cia'' and '' Carrossel Animado'') * Leonor Corrêa ('' Eliana (SBT)'') * Marcos Ramos ('' Você se Lembra?'') *
Marlene Matos Marlene may refer to: People * Marlene (given name), including a list of people with the name * Marlene (Burmese businesswoman), Nang Kham Noung (born 1991) * Marlene (Japanese singer) (born 1960), a Filipina jazz singer active in Japan Film * ' ...
('' Show da Gente'') * Melissa Ribeiro ('' Casos de Família'') * Michael Utksin ('' Teleton'' and '' Nada Além da Verdade'') * Ocimar de Castro (''
Qual é o Seu Talento? ''Qual é o Seu Talento?'' (English: ''What's Your Talent?''), often shortened to ''QST?'', was a Brazilian reality television series on the SBT, a modern version of Show de Calouros created by Silvio Santos in the 1970s. Former MTV Brasil VJ ...
'') (auditions) * Paulo Franco ('' Um Contra Cem'') * Paulo Nicolau National Director for Journalism, SBT News Directorate * Rafael Belo ('' Casos de Família'') * Ricardo Mantoanelli (''
Qual é o Seu Talento? ''Qual é o Seu Talento?'' (English: ''What's Your Talent?''), often shortened to ''QST?'', was a Brazilian reality television series on the SBT, a modern version of Show de Calouros created by Silvio Santos in the 1970s. Former MTV Brasil VJ ...
'') * Ricardo Perez (''
Super Nanny ''Supernanny'' is a British reality television programme about parents struggling with their children's behaviour, mealtime, potty training, etc. The show features professional nanny Jo Frost, who devotes each episode to helping a family wher ...
'' and '' 10 Anos Mais Jovem'') * Roberto Manzoni ('' Domingo Legal'') * Silvia Abravanel ('' Sábado Animado'' and '' Domingo Animado'') * Walter Scaramuzzi (''
Programa do Ratinho '' Programa do Ratinho'' is a Brazilian television program displayed by SBT sbt is an open-source build tool for Scala (programming language), Scala and Java (programming language), Java projects, similar to Apache Software Foundation, Apac ...
'' and '' Teleton'') * Gustavo Sibilio Borges ('' Gustavo no mundo da Imaginaçao'')


Programs


History of programming

The SBT has most of its schedule dedicated to programming for children and pre-teens, and it is a popular network with young audiences. In 1998 it ran the longest children's programming block in Brazilian TV history with
TV Cultura TV Cultura or simply Cultura, is a free Brazilian public television network headquartered in São Paulo and a part of Father Anchieta Foundation, a non-profit foundation funded by the São Paulo State Government. It focuses on educational and ...
, from ''Sessão Desenho'' (a cartoon block) at 7:00 AM (after the morning newscast) until 9:00 PM (when the children's
telenovela A telenovela is a type of a television serial drama or soap opera produced primarily in Latin America. The word combines ''tele'' (for "television") and ''novela'' (meaning "novel"). Similar drama genres around the world include '' teleserye'' ...
''
Chiquititas ''Chiquititas'' (literally translated as "Little Girls", known in English as ''Tiny Angels'') is a children's musical Argentina, Argentine soap opera, created and produced by Cris Morena. It starred Morena's daughter Romina Yan and Agustina Cher ...
'' ended). The SBT promoted the 14-hour block as "SBT Kids". While most TV stations in Brazil depend on domestic productions, the SBT relies on imports (mainly from Mexico and the US). Since 1984, ''
El Chavo del Ocho ''El Chavo'' (English: ''The Kid''); — also known as ''El Chavo del Ocho'' (English: ''The Kid from number Eight'') during its earliest episodes —, is a Mexican television sitcom created by Roberto Gómez Bolaños, produced by Televisa. It ...
'' (shown in Brazil as ''Chaves'') is one of the station's most popular programs. The network had until 2014 an agreement with Warner Brothers, giving it an exclusivity deal for its sitcoms, dramas and films. Mexican ''telenovelas'' have been a staple on the SBT, reaching their peak during the early 1990s with the child-oriented '' Carrusel'', '' La usurpadora'', '' El Privilegio de Amar'' and ''
Luz Clarita ''Luz Clarita'' () is a Mexican telenovela produced by Mapat L. de Zatarain for Televisa. The series is a remake of ''Andrea Celeste'' and '' Chispita''. It premiered on Canal de las Estrellas on 30 September 1996 and ended on 21 February 1997. ...
'' and the popular "María trilogy" ('' María Mercedes'', '' Marimar'' and ''
María la del Barrio ''María la del Barrio'' ( Lit: ''Maria from the neighborhood''/English title: ''Humble Maria'') is a Mexican telenovela produced by Angelli Nesma Medina for Televisa in 1995. The series is a remake of '' Los ricos también lloran''. ''María ...
''). Compared to subdued Brazilian telenovelas, Mexican soaps are considered tacky and exaggerated. Other 1990s hits included '' Domingo Legal'' (''Cool Sunday'') (a Sunday variety show which was the SBT's highest-rated program, surpassing ''TV Globo''), and the network was the most popular channel in Brazil for hours at a stretch. ''Domingo Legal'' was criticized for its sensationalism, and its ratings began to fall after the ''
Primeiro Comando da Capital Primeiro Comando da Capital (PCC; "First Command of the Capital", , 1533) is, according to a 2012 Brazilian Government report, the largest Brazilian criminal organization, with a membership of almost 20,000 members, 6,000 of whom are in prison ...
'' (PCC) scandal (see below); the show often ranks second in the ratings. Other popular programs included ''
Programa do Ratinho '' Programa do Ratinho'' is a Brazilian television program displayed by SBT sbt is an open-source build tool for Scala (programming language), Scala and Java (programming language), Java projects, similar to Apache Software Foundation, Apac ...
'' (''Ratinho's Show'', with a similar format to ''
The Jerry Springer Show ''Jerry Springer'' is an American scripted syndicated tabloid talk show that aired from September 30, 1991 to July 26, 2018. Produced and hosted by its namesake, Jerry Springer, it aired for 27 seasons and nearly 5,000 episodes. The television ...
''), '' Show do Milhão'' (''The Million Show'', similar to ''
Who Wants to be a Millionaire? ''Who Wants to Be a Millionaire?'' (often informally called ''Millionaire'') is an international television game show franchise of British origin, created by David Briggs, Mike Whitehill and Steven Knight. In its format, currently owned and ...
''), '' Topa Tudo por Dinheiro'' (''Variety show large audience that was aired on Sunday night between 1991 to 2001''), ''Fantasia'' (Entertainment program where people could play games by phoning the program in order to earn money), and the Brazilian version of the Argentinean soap opera ''
Chiquititas ''Chiquititas'' (literally translated as "Little Girls", known in English as ''Tiny Angels'') is a children's musical Argentina, Argentine soap opera, created and produced by Cris Morena. It starred Morena's daughter Romina Yan and Agustina Cher ...
'', popular with children. For over 20 years the SBT held second place in the Brazilian television ratings (behind
Rede Globo TV Globo (, "Globe TV", or simply Globo), formerly known as Rede Globo, is a Brazilian free-to-air television network, launched by media proprietor Roberto Marinho on 26 April 1965. It is owned by media conglomerate Grupo Globo. The TV stati ...
), but in February 2007 it was outpaced by
Rede Record RecordTV (), formerly known as Rede Record, is a Brazilian free-to-air television network. It is currently the second largest commercial TV station in Brazil, and the 28th largest in the 2012 world ranking. In 2010, it was elected by the adverti ...
for the first time in
São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...
. However, after a period of resurgence which started in 2011, SBT successfully overtook Record for second place in June 2014. Since their 1990s peak in popularity, Mexican ''telenovelas'' have been steadily declining in the ratings; the last popular Mexican soap operas were '' Carita de Ángel'' in the early 2000s and ''
Rebelde ''Rebelde'' (English: ''Rebel'') is a Mexican telenovela produced by Pedro Damián for Televisa, broadcast by Canal de las Estrellas (now known simply as Las Estrellas). It is a remake of the Argentine telenovela, ''Rebelde Way'', adapted for t ...
'' in 2006. In 2001, SBT began remaking Mexican soaps with Brazilian actors. The first soaps (''Picara Sonhadora'' and '' Marisol'') did fairly well in the ratings; however, later soaps ('' Cristal'', ''Os Ricos Também Choram'' and ''Maria Esperança'', a version of the popular ''Maria Mercedes'') were less popular. In addition to Mexican soaps and their remakes, the channel also airs cartoons mornings and programs such as ''Ídolos'' (a Brazilian version of ''
American Idol ''American Idol'' is an American singing competition television series created by Simon Fuller, produced by Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It aired on Fox from June 11, 2002, to Ap ...
'' which later moved to TV Record), a Brazilian version of ''
Supernanny ''Supernanny'' is a British reality television programme about parents struggling with their children's behaviour, mealtime, potty training, etc. The show features professional nanny Jo Frost, who devotes each episode to helping a family wh ...
'', a version of ''
Deal or No Deal ''Deal or No Deal'' is the name of several closely related television game shows, the first of which (launching the format) was the Dutch ''Miljoenenjacht (Netherlands), Miljoenenjacht'' (''Hunt/Chase for Millions''). The centerpiece of this f ...
'' (presented by Silvio Santos, who also presents many network programs), talent shows and a dating show. The network also airs movies and '' A Praça é Nossa'' (a long-running, popular comedy program).


Soap operas

* '' Pensão da Inocência'' (1982) * ''
Destino ''Destino'' is an animated short film released in 2003 by Walt Disney Animation Studios. ''Destino'' is unique in that its production originally began in 1945, 58 years before its eventual completion in 2003. The project was originally a collab ...
'' (1982) * '' A Força do Amor'' (1982) * '' A Leoa'' (1982) * '' Conflito'' (1982–1983) * '' Sombras do Passado'' (1983) * '' Acorrentada'' (1983) * '' A Ponte do Amor'' (1983) * '' A Justiça de Deus'' (1983) * '' Pecado de Amor'' (1983) * '' Razão de Viver'' (1983) * '' Anjo Maldito'' (1983) * '' Vida Roubada'' (1983–1984) * '' Meus Filhos, Minha Vida'' (1984–1985) * '' Jerônimo'' (1984–1985) * '' Joana'' (1984–1985) * '' Jogo do Amor'' (1985) * '' Uma Esperança no Ar'' (1985–1986) * ''
Cortina de Vidro Cortina may refer to: Things * Cortina (tango), a short piece of music played during a tango dance event * Ford Cortina, a medium-sized family car built by Ford of Britain from 1962 to 1982 **Lotus Cortina, a 1963–1968 performance variant on the ...
'' (1989–1990) * ''
Brasileiras e Brasileiros ''Brasileiros e Brasileiras'' is a Brazilian telenovela shown in some schedules SBT between November 5, 1990 and May 14, 1991. Writing for the show was done by Carlos Alberto Sofredini and Walter Avancini, who also directed it. The show was a co- ...
'' (1990–1991) * '' Alô, Doçura!'' (1990–1991) * '' Grande Pai'' (1991–1992) * '' A Justiça dos Homens'' (1993) * ''
Éramos Seis ''Éramos Seis'' ("We Were Six") is a 1943 Brazilian novel by Maria José Dupré about a struggling middle-class family in São Paulo. Praised by writer and critic Monteiro Lobato, it became a best-selling novel and was awarded the Raul Pompeia P ...
'' (1994) * ''
As Pupilas do Senhor Reitor ''As Pupilas do Senhor Reitor'' is a Portuguese romance novel by Júlio Dinis, written in 1863 and published in 1867. It was a success, and followed with a number of similar themed novels, such as ''A Morgadinha dos Canaviais ''A Morgadinha dos ...
'' (1994–1995) * '' Sangue do Meu Sangue'' (1995–1996) * ''Razão de Viver'' (1996) * '' Colégio Brasil'' (1996) * '' Antônio Alves, Taxista'' (1996) * ''Brava Gente'' (1996–1997) * '' Dona Anja'' (1996–1997) * ''Os Ossos do Barão'' (1997) * ''
Chiquititas ''Chiquititas'' (literally translated as "Little Girls", known in English as ''Tiny Angels'') is a children's musical Argentina, Argentine soap opera, created and produced by Cris Morena. It starred Morena's daughter Romina Yan and Agustina Cher ...
'' (1997–2001) * '' Fascinação'' (1998) * '' Teleteatro'' (1998–1999) * '' Pérola Negra'' (1998–1999) * '' O Direito de Nascer'' (2001) * ''
Pícara Sonhadora ''Pícara Sonhadora'' (''The Mischievous Dreamer'') is a Brazilian telenovela that was produced and aired by SBT sbt is an open-source build tool for Scala and Java projects, similar to Apache's Maven and Gradle. Its main features are: *Na ...
'' (2001) * '' Amor e Ódio'' (2001–2002) * '' Marisol'' (2002) * '' Pequena Travessa'' (2002–2003) * ''
Jamais te Esquecerei Jamais Te Esquecerei ( en:"I will never forget you") is a Brazilian telenovela shown by the SBT between April 14 and September 26 of 2003, at 10h30. Based on the original text of Caridad Bravo Adams, it was translated by Henrique Zambelli and ad ...
'' (2003) *''
Canavial de Paixões ''Canavial de Paixões'' (Sugarcane Field of Passions) is a Brazilian telenovela produced and shown by the Sistema Brasileiro de Televisão from 13 October 2003 through 22 March 2004. Based the original text of Caridad Bravo Adams, it was translat ...
'' (2003–2004) * ''
Seus Olhos ''Seus Olhos'' ''(Your eyes)'' is a Brazilian soap opera produced by SBT from 18 May 2004 to 4 December 2004, comprising 173 episodes. Based on the Mexican telenovela '' La Gata'', written by Inés Rodena, it was adapted to the Portuguese langu ...
'' (2004) * '' Esmeralda'' (2004–2005) * '' Os Ricos Também Choram'' (2005) * '' Cristal'' (2006) * '' Maria Esperança'' (2007) * ''
Amigas & Rivais ''Amigas & Rivais'' ( en, Friends and Rivals) is a Brazilian telenovela produced and broadcast by SBT from August 6, 2007 to January 18, 2008. It is a remake of the Mexican telenovela ''Amigas y rivales'' that produced by Televisa Grupo Televis ...
'' (2007–2008) * ''
Revelação ''Revelação'' (English: ''Revelation'') is a Brazilian telenovela produced and aired on SBT between the 8th of December 2008 until the 9th of June, 2009 and was replaced by Vende-se um Véu de Noiva. It is an original story, created and writt ...
'' (2008–2009) * '' Vende-se um Véu de Noiva'' (2009) * ''
Uma Rosa com Amor Uma Rosa com Amor is a Brazilian telenovela that was produced by SBT and broadcast from 1 March 2010 to 16 August 2010 in 145 chapters. It was written and adapted by James Santiago, inspired in the Vicente Sesso's work of same title, in collabora ...
'' (2010) * '' Amor e Revolução'' (2011) * ''
Corações Feridos ''Corações Feridos'' (Wounded Hearts) is a Brazilian telenovela that was broadcast on SBT from January 16 to May 23, 2012. It is a remake of the Mexican telenovela '' La Mentira'' written and adapted by Íris Abravanel, based on the original by ...
'' (2012) * '' Carrossel'' (2012-2013) * ''
Chiquititas ''Chiquititas'' (literally translated as "Little Girls", known in English as ''Tiny Angels'') is a children's musical Argentina, Argentine soap opera, created and produced by Cris Morena. It starred Morena's daughter Romina Yan and Agustina Cher ...
'' (2013-2015) * ''
Cúmplices de um Resgate ''Cúmplices de um Resgate'' (English. ''Friends to the Rescue'') is a Brazilian teen telenovela created by Rosy Ocampo and written by Íris Abravanel, originally broadcast on SBT from August 2015 to December 2016. It is the Brazilian remake of t ...
'' (2015-2016) * ''
Carinha de Anjo ''Carinha de Anjo'' (lit. ''Angel Face'') is a Brazilian children's telenovela created by Rosy Ocampo and written by Íris Abravanel, originally broadcast on SBT In between November 21, 2016 and June 6, 2018. It is a Brazilian remake of the Mex ...
'' (2016-2018) * '' As Aventuras de Poliana'' (2018–2020)


Reality and game shows

* '' Bake Off Brasil'' * '' Júnior Bake Off Brasil'' * '' Bake Off Brasil Celebrity'' * ''BBQ Brasil'' ('' BBQ Champ'') * '' Hell's Kitchen: Cozinha sob Pressão'' * ''Roda a Roda Jequiti (
Wheel of Fortune The Wheel of Fortune or ''Rota Fortunae'' has been a concept and metaphor since ancient times referring to the capricious nature of Fate. Wheel of Fortune may also refer to: Arts, entertainment, and media Art * ''The Wheel of Fortune'' (Burne-Jo ...
)'' * ''
Programa Silvio Santos ''Programa Silvio Santos'' is a Brazilian variety program presented and created by Silvio Santos and broadcast by Sistema Brasileiro de Televisão (SBT). Airing since June 2, 1963, it is the second oldest television program in Brazil. It is the ...
(
Takeshi's Castle is a Japanese game show that aired between 1986 and 1990 on the Tokyo Broadcasting System (TBS). It features the Japanese comedian Takeshi Kitano (also known as Beat Takeshi) as a count who owns a castle and sets up difficult physical challeng ...
)'' * ''Passa ou Repassa ( Double Dare)'' - ''(Domingo Legal)'' * ''Show do Milhão PicPay (Game Show)'' * ''Quem Arrisca Ganha Mais (Game Show)'' - ''(Domingo Legal)'' * ''Comprar É Bom, Levar É Melhor (Game Show)'' - ''(Domingo Legal)'' * ''Wall Duet Brasil ( The Wall Song)'' - ''(Ratinho)'' * ''O Melhor (
The Winner Is ''The Winner Is'' is an American vocal game show which aired on NBC. Hosted by Nick Lachey, the seven-episode series featured singers of all ages competing for a chance to win $1,000,000. The show premiered on June 10, 2013. The winner of the ser ...
)'' - ''(Ratinho)'' * ''Te Devo Essa! Brasil (
Property_Brothers ''Property Brothers'' is a Canadian reality television series now produced by Scott Brothers Entertainment, and is the original show in the ''Property Brothers'' franchise. The series features twin brothers Drew Scott and Jonathan Scott. D ...
)'' * ''Mestres da Sabotagem (
Cutthroat Kitchen ''Cutthroat Kitchen'' is an American cooking show hosted by Alton Brown that aired on the Food Network from August 11, 2013 to July 19, 2017. It features four chefs competing in a three-round elimination cooking competition. The contestants face ...
)'' * ''Ex-Maridos Contra Ex-Mulheres'' - ''(future)'' * ''O Mais Fraco Vai Embora (
Weakest Link ''Weakest Link'' (also known as ''The Weakest Link'') is a television game show which first appeared in the United Kingdom on BBC Two on 14 August 2000 and originally ended on 31 March 2012 when its host Anne Robinson completed her contract. ...
)'' - ''(future)'' * ''Hotel dos Artistas (
El hotel de los famosos ''El hotel de los famosos'' (in English: The Hotel of the Famous) is a reality show on eltrece, in which celebrities undergo a four-month confinement in a hotel without access to the outside. The Argentine program was scheduled to premiere on F ...
)'' - ''(future)'' * '' Famílias Frente a Frente ( Family Food Fight)'' * ''Pra Ganhar É Só Rodar'' * ''Fábrica de Casamentos'' * ''Jogo das Fichas'' * ''Nada além de Um Minuto (
Minute to Win It ''Minute to Win It'' is an international game show franchise where contestants take part in a series of 60-second challenges that use objects that are commonly available around the house. The first version of ''Minute to Win It'' to air was t ...
)'' * ''Rola ou Enrola?'' - ''(Eliana)'' * ''Fenômenos'' - ''(Eliana)'' * ''Esquadrão da Moda ( What Not to Wear)'' * ''Bomba! ( Boom!)'' - ''(Programa Silvio Santos)'' * ''Cabelo Pantene - O Reality'' ''(2017-2018)'' * ''
Qual é o Seu Talento? ''Qual é o Seu Talento?'' (English: ''What's Your Talent?''), often shortened to ''QST?'', was a Brazilian reality television series on the SBT, a modern version of Show de Calouros created by Silvio Santos in the 1970s. Former MTV Brasil VJ ...
(What's Your Talent?)'' * ''Caldeirão da Sorte'' ''(2016-2017)'' * ''Duelo de Mães'' ''(2016-2017)'' * ''Dance se Puder'' ''(2016)'' - ''(Eliana)'' * ''Máquina da Fama'' ''(2013-2017)'' * ''
Esse Artista Sou Eu ''Esse Artista Sou Eu'' (English: ''That Artist It's Me'') is a Brazilian reality television singing competition based on the Spanish series ''Your Face Sounds Familiar'', hosted by Marcio Ballas. The show involved seven celebrities (actors, come ...
(
Your Face Sounds Familiar ''Your Face Sounds Familiar'' ( Spanish: ''Tu cara me suena'') is a Spanish interactive reality television franchise series where celebrity contestants impersonate singers. The format, similar to Dutch television series ''Soundmixshow'', was ...
)'' ''(2014)'' * '' Os Paranormais ( Psychic Challenge)'' ''(2014)'' * ''Festival Sertanejo'' ''(2013-2014)'' * ''Menino de Ouro ( Football's Next Star)'' ''(2013-2014)'' * ''Famoso Quem? (My Name Is)'' ''(2013)'' * ''Amigos da Onça ( Impractical Jokers)'' ''(2013)'' * ''Vamos Brincar de Forca'' ''(2012-2013)'' * ''Cante se Puder (
Sing If You Can ''Sing If You Can'' is a British game show broadcast on ITV. It features celebrities attempting to sing in front of a live studio audience whilst various attempts are made to disrupt their performances. It is presented by Keith Lemon and Stacey ...
)'' ''(2011-2013)'' * ''Se Ela Dança, Eu Danço (
So You Think You Can Dance ''So You Think You Can Dance'' is a franchise of reality television shows in which contestants compete in dance. The first series of the franchise, created by '' Idols'' producers Simon Fuller and Nigel Lythgoe, premiered in July 2005 and ha ...
)'' ''(2011-2012)'' * ''Esquadrão do Amor'' ''(2011-2012)'' * ''Um Milhão na Mesa (
The Million Pound Drop ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the m ...
)'' ''(2011)'' * ''Cantando no SBT'' ''(2011)'' * ''SOS Casamento'' ''(2011)'' * ''Romance no Escuro (
Dating in the Dark ''Dating in the Dark'' ( nl, Daten in het Donker) is a reality show created in the Netherlands where 3 single men and 3 single women move into a light-tight house getting to know each other and form bonds in total darkness. Format Dating Three m ...
)'' ''(2010-2011)'' - ''(Eliana)'' * ''Solitários (
Solitary Solitary is the state of being alone or in solitude. The term may refer to: * shortened form of solitary confinement * Solitary animal, an animal that does not live with others in its species * Solitary but social, a type of social organization ...
)'' ''(2010)'' * ''Meu Pai é Melhor que Seu Pai (
My Dad Is Better Than Your Dad ''My Dad Is Better than Your Dad'' is a reality sports TV show on NBC that premiered on February 18, 2008. The show was produced by Mark Burnett, producer of other shows like '' Survivor'', '' The Apprentice'', and '' Are You Smarter Than a 5th ...
)'' ''(2010)'' * '' Topa ou Não Topa (
Deal or No Deal ''Deal or No Deal'' is the name of several closely related television game shows, the first of which (launching the format) was the Dutch ''Miljoenenjacht (Netherlands), Miljoenenjacht'' (''Hunt/Chase for Millions''). The centerpiece of this f ...
)'' ''(2006-2011)'' * ''Um Contra Cem (
1 vs. 100 1 (one, unit, unity) is a number representing a single or the only entity. 1 is also a numerical digit and represents a single unit of counting or measurement. For example, a line segment of ''unit length'' is a line segment of length 1 ...
)'' ''(2009-2010)'' * ''Você Se Lembra? ( Amne$ia)'' ''(2009-2010)'' * ''10 Anos Mais Jovem ( 10 Years Younger)'' ''(2009)'' * ''Identidade Secreta (
Identity Identity may refer to: * Identity document * Identity (philosophy) * Identity (social science) * Identity (mathematics) Arts and entertainment Film and television * ''Identity'' (1987 film), an Iranian film * ''Identity'' (2003 film), ...
)'' ''(2009)'' * ''Só Falta Esposa'' ''(2009)'' * ''Astros'' (2008-2013) * ''
Supernanny ''Supernanny'' is a British reality television programme about parents struggling with their children's behaviour, mealtime, potty training, etc. The show features professional nanny Jo Frost, who devotes each episode to helping a family wh ...
'' ''(2008-2010)'' * ''Nada Além da Verdade ( The Moment of Truth)'' ''(2008-2010)'' * ''Quem Manda É o Chefe'' ''(2008-2009)'' * '' High School Musical: A Seleção'' ''(2008)'' * ''Tentação'' ''(2007-2009)'' * ''Você É mais Esperto que um Aluno da Quinta Série? ( Are You Smarter than a 5th Grader?)'' ''(2007-2008)'' * ''Quem Perde, Ganha (
The Biggest Loser ''The Biggest Loser'' is a reality television format which started with the American TV show '' The Biggest Loser'' in 2004. The show centers on overweight and obese contestants attempting to lose the most weight; the winner receives a cash priz ...
)'' ''(2007)'' * ''Vinte e Um ( Twenty One)'' ''(2007)'' * ''Namoro na TV (
The Dating Game ''The Dating Game'' is an American television game show that first aired on December 20, 1965, and was the first of many shows created and packaged by Chuck Barris from the 1960s through the 1980s. ABC dropped the show on July 6, 1973, but it ...
)'' ''(2007)'' * ''Curtindo com Reais'' ''(2007)'' * ''Curtindo com Crianças'' ''(2007)'' * ''Você É o Jurado'' ''(2007)'' * '' Ídolos (SBT)'' ( Idols) ''(2006-2007)'' * ''Bailando por um Sonho'' ''(2006)'' * ''Family Feud Brasil (
Family Feud ''Family Feud'' is an American television game show created by Mark Goodson. It features two families who compete to name the most popular answers to survey questions in order to win cash and prizes. The show has had three separate runs, th ...
)'' ''(2005-2006)'' * ''Casamento à Moda Antiga'' ''(2005-2006)'' * ''O Grande Perdedor'' ''(2005)'' * ''O Conquistador do Fim do Mundo'' ''(2003)'' * ''Xaveco-Se Rolar...Rolou (
Singled Out ''Singled Out'' is an American dating game show created by Burt Wheeler & Sharon Sussman which originally ran on MTV from 1995 to 1998. Each episode featured a group of 50 singles competing for a date with one main contestant. The original hosts ...
)'' ''(1996-2001-2003-2004)'' * ''Todos contra Um'' ''(2002-2005)'' * '' Popstars Brasil (
Popstars ''Popstars'' is an international reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Realit ...
)'' ''(2002-2003)'' * ''Ilha da Sedução ( Temptation Island)'' ''(2002-2003)'' * ''Sete e Meio ( Seven and a half)'' ''(2002)'' * ''Curtindo uma Viagem'' ''(2001-2002)'' * ''Casa dos Artistas (
Protagonistas ''Protagonistas...'' aka ''Protagonistas de Novela'', ''Protagonistas de la Música'', ''Protagonistas de la Fama'' is a Spanish reality television franchise. It broadcasts in Spanish speaking countries in Latin America and Latin communities in t ...
)'' ''(2001-2002-2004)'' * ''Audácia (
Greed Greed (or avarice) is an uncontrolled longing for increase in the acquisition or use of material gain (be it food, money, land, or animate/inanimate possessions); or social value, such as status, or power. Greed has been identified as und ...
)'' ''(2000)'' * ''Qual É a Música? ( The Singing Bee)'' ''(1999-2008)'' * ''Qual é a Musica? (
Name That Tune ''Name That Tune'' is an American television music game show. Originally created and produced by orchestra conductor Harry Salter and his wife Roberta Semple Salter, the series features contestants competing to correctly identify songs being p ...
)'' ''(1999-2005)'' * ''Show do Milhão (Million Show)'' ''(1999-2009)'' * ''Gol Show'' ''(1997-2002)'' * ''Nações Unidas'' ''(1992-1993)'' * ''Cidade contra Cidade'' ''(1988-1989)'' * ''Casa dos Segredos ( Secret Story)'' ''(canceled)'' * ''Cinquenta ( 50–50)'' ''(uncertainty)''


References


External links

* {{DEFAULTSORT:Sistema Brasileiro de Televisao Television networks in Brazil Television stations in Brazil Grupo Silvio Santos Mass media in Osasco Television channels and stations established in 1981 Mass media companies established in 1981 1981 establishments in Brazil