South by Southwest, abbreviated as SXSW and colloquially referred to as South By, is an annual conglomeration of parallel film,
interactive media
Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, moving image, animation, video and audio. Since its early conception, various f ...
, and
music festival
A music festival is a community event with performances of singing and instrument playing that is often presented with a theme such as musical genre (e.g., rock, blues, folk, jazz, classical music), nationality, locality of musicians, or h ...
s and
conferences
A conference is a meeting of two or more experts to discuss and exchange opinions or new information about a particular topic.
Conferences can be used as a form of group decision-making, although discussion, not always decisions, are the main ...
organized jointly that take place in mid-March in
Austin, Texas
Austin is the capital city of the U.S. state of Texas, as well as the county seat, seat and largest city of Travis County, Texas, Travis County, with portions extending into Hays County, Texas, Hays and Williamson County, Texas, Williamson co ...
,
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...
. It began in 1987 and has continued to grow in both scope and size every year. In 2017, the conference lasted for 10 days with the interactive track lasting for five days, music for seven days, and film for nine days. There was no in-person event in 2020 and 2021 as a result of the
COVID-19 pandemic in Austin, Texas
Austin, Texas, reportedly confirmed its first cases on March 13, 2020, with the related onset of symptoms occurring as early as March 2, 2020. However, the disease may have reached the Austin area earlier. The first fatality associated with the ...
; both years, there was a smaller online event instead.
SXSW is run by the company SXSW, LLC, which organizes conferences, trade shows, festivals, and other events. In addition to SXSW, the company runs the conference SXSW Edu and the upcoming SXSW Sydney festival, and co-runs
North by Northeast
North by Northeast (or NXNE) is an annual music and arts festival held each June in Toronto, Ontario, Canada. The festival's main focus is live music, but it also includes an eSports gaming tournament, comedy, a conversations series, a flea mark ...
in
Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
. It has previously run or co-run the events North by Northwest (1995-2001), West by Southwest (2006-2010), SXSW Eco (2011-2016),
SXSW V2V SXSW V2V was an annual technology entrepreneurship conference, spun off from the South by Southwest conference, held from 2013 to 2015. It featured a startup competition, panel discussions, and mentoring workshops for entrepreneurs. Hosted in Las Ve ...
(2013-2015), and the me Convention (2017-2019). In addition, a large number of other events, past and present, sometimes collectively referred to as "four-letter festivals", have been inspired by SXSW.
In April 2021,
Penske Media Corporation
Penske Media Corporation (PMC) () is an American digital media, publishing, and information services company based in Los Angeles and New York City. It publishes more than 20 digital and print brands, including ''Variety'', ''Rolling Stone'', ...
purchased a 50% stake in SXSW.
Divisions
Music
SXSW Music is the largest
music festival
A music festival is a community event with performances of singing and instrument playing that is often presented with a theme such as musical genre (e.g., rock, blues, folk, jazz, classical music), nationality, locality of musicians, or h ...
of its kind in the world, with more than 2,000 acts as of 2014. SXSW Music offers artist-provided music and video samples of featured artists at each festival via their official YouTube channel.
The music event has grown from 700 registrants in 1987, the first year of the conference, to over 161,000 attendees in 2018. SXSW Film and SXSW Interactive events have grown every year, bringing over 32,000 registrants to Austin in March 2013.
Bands must cover their own expenses for travel and lodging at the event. All performers are offered a cash payment or a wristband package that allows access to all music events.
Film
SXSW Film Conference spans five days of conference panels and sessions, and welcomes filmmakers of all levels. Programming consists of keynote speakers, panels, workshops, mentor sessions and more, with expert filmmakers and industry leaders.
In 2015, the SXSW Film Conference programmed over 250 sessions with 735 speakers. Past speakers include
Jon Favreau
Jonathan Kolia Favreau (; born October 19, 1966) is an American actor and filmmaker. As an actor, Favreau has appeared in films such as ''Rudy (film), Rudy'' (1993), ''PCU (film), PCU'' (1994), ''Swingers (1996 film), Swingers'' (1996), ''Very ...
,
Mark Duplass
Mark David Duplass (born December 7, 1976) is an American filmmaker, actor, writer, and musician. With his brother Jay Duplass, he started the film production company Duplass Brothers Productions in 1996. Duplass has written and directed films, ...
,
Ava DuVernay
Ava Marie DuVernay (; born August 24, 1972) is an American filmmaker, television producer and former film publicist. She is a recipient of a Primetime Emmy Award, a NAACP Image Award, a BAFTA Film Award and a BAFTA TV Award, as well as a nominee ...
,
Ryan Gosling,
Nicolas Cage
Nicolas Kim Coppola (born January 7, 1964), known professionally as Nicolas Cage, is an American actor and film producer. Born into the Coppola family, he is the recipient of various accolades, including an Academy Award, a Screen Actors Gui ...
,
Alejandro Jodorowsky
Alejandro Jodorowsky Prullansky (; born 17 February 1929) is a Chilean-French avant-garde filmmaker.
Best known for his 1970s films ''El Topo'' and '' The Holy Mountain'', Jodorowsky has been "venerated by cult cinema enthusiasts" for his work ...
,
Tilda Swinton
Katherine Matilda Swinton (born 5 November 1960) is a British actress. Known for her roles in independent films and blockbusters, she has received various accolades, including an Academy Award and a British Academy Film Award, in addition t ...
,
Amy Schumer
Amy Beth Schumer (born June 1, 1981) is an American stand-up comedian and actress. She ventured into comedy in the early 2000s before appearing as a contestant on the fifth season of the NBC reality competition series ''Last Comic Standing'' ...
,
Sally Field,
Joss Whedon
Joseph Hill Whedon (; born June 23, 1964) is an American filmmaker, composer, and comic book writer. He is the founder of Mutant Enemy Productions, co-founder of Bellwether Pictures, and is best known as the creator of several television series: ...
,
Christine Vachon
Christine Vachon (; born November 21, 1962) is an American film producer active in the American independent film sector.
Christine Vachon produced Todd Haynes' first feature, ''Poison'', which was awarded the Grand Jury Prize at the 1991 Sundan ...
,
RZA,
Matthew McConaughey
Matthew David McConaughey ( ; born November 4, 1969) is an American actor. He had his breakout role with a supporting performance in the coming-of-age comedy '' Dazed and Confused'' (1993). After a number of supporting roles, his first succes ...
,
Danny Boyle
Daniel Francis Boyle (born 20 October 1956) is an English director and producer. He is known for his work on films including '' Shallow Grave'', '' Trainspotting'' and its sequel '' T2 Trainspotting'', '' The Beach'', ''28 Days Later'', '' S ...
,
Seth MacFarlane
Seth Woodbury MacFarlane (; born October 26, 1973) is an American actor, animator, filmmaker, comedian, and singer. He is the creator and star of the television series ''Family Guy'' (since 1999) and ''The Orville'' (since 2017), and co-creator ...
,
Catherine Hardwicke,
Richard Linklater
Richard Stuart Linklater (; born July 30, 1960) is an American film director, producer, and screenwriter. He is known for films that revolve mainly around suburban culture and the effects of the passage of time. His films include the comedies '' ...
,
David Gordon Green
David Gordon Green is an American filmmaker. He directed the dramas ''George Washington'' (2000), '' All the Real Girls'' (2003), and '' Snow Angels'' (2007), as well as the thriller '' Undertow'' (2004), all of which he wrote or co-wrote.
In ...
,
Harmony Korine
Harmony Korine (born January 4, 1973, some sources report September 1, 1974)
" Retrieved on 2009-10-26. is an Ame ...
,
Henry Rollins
Henry Lawrence Garfield (born February 13, 1961), known professionally as Henry Rollins, is an American singer, writer, spoken word artist, actor, and presenter. After performing in the short-lived hardcore punk band State of Alert in 1980, Roll ...
,
Sarah Green and
Robert Rodriguez
Robert Anthony Rodriguez (; born June 20, 1968) is an American filmmaker, composer, and visual effects supervisor. He shoots, edits, produces, and scores many of his films in Mexico and in his home state of Texas. Rodriguez directed the 1992 ac ...
.
Although the film festival often highlights independently produced films and emerging directing talent with unique visions, the festival has long served studios as a starting point for their comedies, using enthusiastic fans as a barometer of how they might play in wide release.
The SXSW Film Festival runs nine days, simultaneously with the SXSW Film Conference, and celebrates raw innovation and emerging talent both behind and in front of the camera. Festival programming categories include: Special Events, Headliners, Narrative Spotlight, Documentary Spotlight, Narrative Competition, Documentary Competition, Visions, Midnighters, 24 Beats Per Second, SXGlobal, Episodic, Festival Favorites, and Short Film Programs. The SXSW Film Awards, which occur on the last day of the Film Conference, honor films selected by the Feature and Short Film Juries.
In 2015, the SXSW Film Festival programmed 150 feature films and 106 short films, selected from 7,361 submissions. Past notable world premieres include ''
Furious 7
''Furious 7'' (also known as ''Fast & Furious 7'') is a 2015 American action film directed by James Wan and written by Chris Morgan. It is the sequel to ''Fast & Furious 6'' (2013) and '' The Fast and the Furious: Tokyo Drift'' (2006), and ser ...
'', ''
Neighbors'', ''
Chef
A chef is a trained professional cook and tradesman who is proficient in all aspects of food preparation, often focusing on a particular cuisine. The word "chef" is derived from the term ''chef de cuisine'' (), the director or head of a kitche ...
'', ''
21 Jump Street'', ''
The Cabin in the Woods
''The Cabin in the Woods'' is a 2011 science fiction horror comedy film directed by Drew Goddard in his directorial debut, produced by Joss Whedon, and written by Whedon and Goddard. It stars Kristen Connolly, Chris Hemsworth, Anna Hutchison, ...
'', ''
Dance of the Dead'', ''
Bridesmaids
Bridesmaids are members of the bride's party in a Western traditional wedding ceremony. A bridesmaid is typically a young woman and often a close friend or relative. She attends to the bride on the day of a wedding or marriage ceremony. Traditi ...
'' and ''
Insidious
Insidious may refer to:
* ''Insidious'' (film series), a horror film series consisting of the films listed below
** ''Insidious'' (film), a 2010 American supernatural horror film
** '' Insidious: Chapter 2'', a 2013 sequel
** '' Insidious: Chapt ...
'', and the TV series ''
Girls
A girl is a young female human, usually a child or an adolescent. When a girl becomes an adult, she is accurately described as a ''woman''. However, the term ''girl'' is also used for other meanings, including ''young woman'',Dictionary.c ...
'', ''
Silicon Valley
Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo County ...
'' and ''
Penny Dreadful
Penny dreadfuls were cheap popular serial literature produced during the nineteenth century in the United Kingdom. The pejorative term is roughly interchangeable with penny horrible, penny awful, and penny blood. The term typically referred to ...
''.
Interactive
SXSW Interactive is focused on emerging technology. The festival includes a trade show, speakers, parties, and a startup accelerator.
History
Inauguration in the 1980s
In July 1986, the organizers of the
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
music festival
New Music Seminar
The New Music Seminar (NMS) is a Music Conference and Festival held annually each June in New York City. The New Music Seminar originally ran from 1980 to 1995 and was relaunched in 2009. NMS features over 150 CEOs and other executives, presiden ...
contacted Roland Swenson, a staffer at the
alternative weekly
An alternative newspaper is a type of newspaper that eschews comprehensive coverage of general news in favor of stylized reporting, opinionated reviews and columns, investigations into edgy topics and magazine-style feature stories highlighting l ...
''
The Austin Chronicle
''The Austin Chronicle'' is an alternative weekly newspaper published every Thursday in Austin, Texas, United States. The paper is distributed through free news-stands, often at local eateries or coffee houses frequented by its targeted demogr ...
'', to talk about organizing an extension of that festival into Austin. They thereafter announced they were going to hold a "New Music Seminar Southwest". The plans did not materialize, however, so Swenson decided to instead co-organize a local music festival, with the help of two other people at the ''Chronicle'': editor and co-founder Louis Black, and publisher Nick Barbaro. Louis Meyers, a
booking agent
A talent agent, or booking agent, is a person who finds jobs for actors, authors, broadcast journalists, film directors, musicians, models, professional athletes, screenwriters, writers, and other professionals in various entertainment or sp ...
and musician, was also brought on board. Black came up with the name, as a play on the name of the
Alfred Hitchcock
Sir Alfred Joseph Hitchcock (13 August 1899 – 29 April 1980) was an English filmmaker. He is widely regarded as one of the most influential figures in the history of cinema. In a career spanning six decades, he directed over 50 featur ...
film ''
North by Northwest
''North by Northwest'' is a 1959 American spy thriller film, produced and directed by Alfred Hitchcock and starring Cary Grant, Eva Marie Saint and James Mason. The screenplay was by Ernest Lehman, who wanted to write "the Hitchcock picture ...
''. (While Southwest by South is an actual
point on a compass, South by Southwest is not.)
The event was first held in March 1987. The organizers considered it a regional event and expected around 150 attendees to show up, but over 700 came, and according to Black "it was national almost immediately."
[SXSW stays course, continues growth](_blank)
Alex Geiser, ''The Daily Texan
''The Daily Texan'' is the student newspaper of University of Texas at Austin, the University of Texas at Austin. It is one of the largest college newspapers in the United States, with a daily circulation of roughly 12,000 during the fall and spri ...
'', March 18, 2010 Meyers left Austin and the festival in the early 1990s, but Black, Barbaro and Swenson remained the festival's key organizers as of 2010.
1990s
Singer-songwriter
Michelle Shocked
Michelle Shocked (born Karen Michelle Johnston; February 24, 1962) is an American singer-songwriter. Her music has entered the ''Billboard'' Hot 100, been nominated for the Grammy Award for Best Contemporary Folk Album, and received an award f ...
was the keynote speaker at the 1992 South by Southwest. She caused controversy by delivering a speech, written by her then-husband
Bart Bull
Bart Bull is an American writer, reporter, author, columnist, and critic.
Background
Born in Seattle, Washington, Bull grew up in Phoenix, Arizona. He dropped out of high school to write a novel, and then returned briefly, leaving again withou ...
, criticizing white musicians for stealing music from
African American
African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ens ...
artists; and then later during the same conference when she tried to kick the band
Two Nice Girls
Two Nice Girls were a self-styled " dyke rock" band from Austin, Texas, featuring singer-songwriter Gretchen Phillips. They were together from 1985 to 1992, releasing three albums on Rough Trade Records.
History
The group formed in 1985, ori ...
off of a benefit concert, a move that some called anti-gay, due to Two Nice Girls' overtly
lesbian
A lesbian is a Homosexuality, homosexual woman.Zimmerman, p. 453. The word is also used for women in relation to their sexual identity or sexual behavior, regardless of sexual orientation, or as an adjective to characterize or associate n ...
image.
In 1993, SXSW moved into the
Austin Convention Center
The Neal Kocurek Memorial Austin Convention Center is a multi-purpose convention center located in Austin, Texas. The building is the home of the Texas Rollergirls, and was also home to the Austin Toros basketball team, until their move to the Ce ...
, where it is still held.
In 1994, SXSW added a component for film and other media, named the "SXSW Film and Multimedia Conference".
Johnny Cash
John R. Cash (born J. R. Cash; February 26, 1932 – September 12, 2003) was an American country singer-songwriter. Much of Cash's music contained themes of sorrow, moral tribulation, and redemption, especially in the later stages of his ca ...
was the keynote speaker.
That year, the three brothers of the band
Hanson
Hanson or Hansson may refer to:
People
* Hanson (surname)
* Hansson (surname)
* Hanson (wrestler), ringname of an American professional wrestler
Musical groups
* Hanson (band), an American pop rock band
* Hanson (UK band), an English rock ...
were brought to SXSW by their father in order to perform impromptu auditions for music executives, in the hopes of getting industry attention. Among the people who heard them was A&R executive
Christopher Sabec
Christopher Sabec is an entertainment attorney, manager, and entrepreneur who has worked with Dave Matthews Band, Hanson, the Jerry Garcia EstateThe New York Times, August 9, 2005, Jerry Garcia: The Man, the Myth, the Area Rug and Tea Leaf Gree ...
, who became their manager, and would soon afterward get them signed to
Mercury Records
Mercury Records is an American record label owned by Universal Music Group. It had significant success as an independent operation in the 1940s and 1950s. Smash Records and Fontana Records were sub labels of Mercury. In the United States, it is ...
.
In 1995, the SXSW Film and Multimedia Conference was split into two separate events, "SXSW Film" and "SXSW Multimedia".
In 1999, SXSW Multimedia was renamed "SXSW Interactive".
2000s
Singer-songwriter
John Mayer's performance at the 2000 SXSW Music festival led to his signing soon thereafter with
Aware Records, his first
record label
A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...
.
A performance by the band
The Polyphonic Spree
The Polyphonic Spree is an American choral rock band from Dallas, Texas that was formed in 2000 by singer/songwriter Tim DeLaughter. The band's pop and rock songs are augmented by a large vocal choir, and instruments such as flute, trumpet, fre ...
at the 2002 SXSW Music festival helped bring them to national attention before they had signed with a major label.
At the 2002 SXSW Film Festival, the film ''
Manito'' won the jury award for narrative feature, while the documentary ''
Spellbound'' won the jury award for documentary feature.
British singer
James Blunt
James Blunt (born James Hillier Blount; 22 February 1974) is an English singer, songwriter and musician. A former reconnaissance officer in the Life Guards regiment of the British Army, he served under NATO during the 1999 Kosovo War. After l ...
was discovered by producer
Linda Perry
Linda Perry (born April 15, 1965) is an American singer-songwriter, musician, and record producer. She was the lead singer and primary songwriter of 4 Non Blondes, and has since founded two record labels and composed and produced hit songs for ...
while playing a small show at the 2004 SXSW Music festival, and was signed to Perry's
Custard Records
Custard Records is an American record label, best known for its success with English singer-songwriter James Blunt. The label is run by former 4 Non Blondes member Linda Perry and has a partnership with Warner Music Group's Atlantic Records ...
soon thereafter, where he would go on to release all three of his subsequent albums.
The 2005 SXSW Film is considered by some to be the origin of the
mumblecore
Mumblecore is a subgenre of independent filmHoberman, J. (August 14, 2007).It's Mumblecore!. ''The Village Voice''. Retrieved on July 27, 2008.Lim, Dennis (August 19, 2007)Mumblecore – The New Talkies: Generation DIY ''The New York Times''. Ret ...
film genre. A number of films now classified as mumblecore, including ''
The Puffy Chair
''The Puffy Chair'' is a 2005 mumblecore road film written and directed by Jay and Mark Duplass. It stars Mark Duplass, Katie Aselton and Rhett Wilkins. The film had its world premiere at the Sundance Film Festival in January 2005, and went on to ...
'', ''
Kissing on the Mouth
''Kissing on the Mouth'' is a 2005 American film directed by Joe Swanberg. The small cast served as the only crew, with the film featuring real interviews with recent college graduates and a documentary approach to the graphic sex and conversation ...
'', ''
Four Eyed Monsters
''Four Eyed Monsters'', an American 2005 film by Susan Buice and Arin Crumley. It roughly follows Buice and Crumley's real life relationship; the couple initially communicated only through artistic means inspired to continue their online digital ...
'' and ''
Mutual Appreciation
''Mutual Appreciation'' is a 2005 independent film by Andrew Bujalski who previously directed ''Funny Ha Ha'' (2002). The script is primarily dialogue between a group of young people as they try to determine where they fit in the world. It is consi ...
'', were screened, and
Eric Masunaga
The Dambuilders was an indie rock band that began in Honolulu, Hawaii, USA, in 1989 and later relocated to Boston. They released seven LPs (six studio albums & one compilation) and a number of EPs before breaking up in 1998. Members have gone o ...
, a musician and the
sound editor on ''Mutual Appreciation'', is credited with coining the term "mumblecore" at a bar while at the festival.
The film ''
Hooligans
Hooliganism is disruptive or unlawful behavior such as rioting, bullying and vandalism, usually in connection with crowds at sporting events.
Etymology
There are several theories regarding the origin of the word ''hooliganism,'' which is a ...
'' won both the Feature Film Jury Award and the Feature Film Audience Award for narrative feature, while ''The Puffy Chair'' won the Feature Film Audience Award in the "Emerging Visions" category. The documentary film ''
Cowboy del Amor'' won the SXSW Competition Award and the Audience Award.
A secret concert at the 2006 SXSW Music by the band
The Flaming Lips
The Flaming Lips are an American psychedelic rock band formed in 1983 in Oklahoma City, Oklahoma. The band currently consists of Wayne Coyne (vocals, guitar, keyboards), Steven Drozd (guitars, keyboards, bass, drums, vocals), Derek Brown (keyb ...
was called one of the "Top 10 Music-Festival Moments" of all time by ''
Time
Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' magazine in 2010.
The 2006 SXSW Interactive featured a keynote panel of Wikipedia co-founder
Jimmy Wales and
Craigslist
Craigslist (stylized as craigslist) is an American classified advertisements website with sections devoted to jobs, housing, for sale, items wanted, services, community service, gigs, résumés, and discussion forums.
Craig Newmark began the ...
founder
Craig Newmark
Craig Alexander Newmark (born December 6, 1952) is an American internet entrepreneur and philanthropist best known as the founder of the classifieds website Craigslist. Prior to founding Craigslist, he worked as a computer programmer for companie ...
.
That year, "Screenburn at SXSW", a component for
video game
Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...
s, was added to SXSW Interactive.
2007
The 2007 music festival took place from March 14 to 18, and more than 1,400 acts performed.
Two of the top film premieres that year were ''
Elvis and Anabelle
''Elvis and Anabelle'' is an American romantic drama film written and directed by Will Geiger. It stars Blake Lively, Max Minghella, Joe Mantegna, Mary Steenburgen, and Keith Carradine. The film premiered on March 10, 2007, at the South by Sout ...
'' and ''
Skills Like This''.
The
social media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...
platform
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
notably gained a good deal of early traction and buzz at the 2007 SXSW Interactive, though it did not launch at SXSW 2007 as is sometimes reported.
2008
The 2008 SXSW Interactive got media attention due to a keynote interview of
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
CEO
Mark Zuckerberg
Mark Elliot Zuckerberg (; born ) is an American business magnate, internet entrepreneur, and philanthropist. He is known for co-founding the social media website Facebook and its parent company Meta Platforms (formerly Facebook, Inc.), o ...
by technology journalist
Sarah Lacy
Sarah Ruth Lacy (born December 29, 1975) is an American technology journalist and author.
Early life
Lacy received her B.A. in literature from Rhodes College.
Career
Lacy is the former co-host of web video show Yahoo! Tech Ticker and was a colum ...
that was considered by some observers to be a "train wreck" due to an audience perception that Lacy was asking uninteresting questions, as well as mocking or terse answers in response from Zuckerberg.
In 2008, a comedy element was added to SXSW; it was held for one night. (By 2012, comedy performances occurred on all nights of the festival.)
2009
The 2009 festival was held March 13–22. The Interactive section of SXSW in particular drew larger attendance levels; the influx strained the networks of providers such as
AT&T
AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile te ...
(primarily due to heavy
iPhone usage). Also new was the founding of an international organization for those not attending, dubbed NotAtSXSW. Coordinating through
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
and other online tools, notatsxsw events were held in London, New York, Wisconsin, Portland, Oregon and Miami.
![Foursquare-logo](https://upload.wikimedia.org/wikipedia/commons/5/5b/Foursquare-logo.png)
The 2009 SXSW Interactive saw the launch of the
Foursquare
Four square is a ball game.
Four square may also refer to:
Internet and entertainment
* Foursquare City Guide, a local search and discovery app
* ''4 Square'' (game show), a British game show
* ''4 Square'' (TV series), a Canadian children's s ...
application, which was called "the breakout
mobile app
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on d ...
" of the event by the ''
Mashable
Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005.
History
Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a ...
'' blog.
2009 also saw the first Indian classical music artists perform at SXSW: Canadians
Cassius Khan
Cassius Khan (born 7 June 1974), is a Canadian Indian classical musician known for playing the Tabla while singing.
Early years
Khan was born in Lautoka, Fiji in 1974.
As a young teenager in Vancouver, Canada, Khan met Mushtari Begum, a Ghaz ...
and Amika Kushwaha.
The 2009 SXSW Film screened 250 films, including 54 world premieres. The event was notable for having the United States premiere of the film ''
The Hurt Locker
''The Hurt Locker'' is a 2008 American war thriller film directed by Kathryn Bigelow and written by Mark Boal. It stars Jeremy Renner, Anthony Mackie, Brian Geraghty, Christian Camargo, Ralph Fiennes, David Morse, and Guy Pearce. The film foll ...
'', which went on to win the
Academy Award for Best Picture
The Academy Award for Best Picture is one of the Academy Awards presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) since the awards debuted in 1929. This award goes to the producers of the film and is the only category ...
in 2010.
The winners of the feature jury awards were, for documentary feature, ''
45365'', and for narrative feature, ''
Made in China
Made in China, Product of China or sometimes Made in PRC is a country of origin label affixed to products manufactured in the People's Republic of China. The ''Made in China'' label is the most recognizable label in the world today, due t ...
''.
2010s
2010
The 2010 music festival, which took place March 12–21, was dedicated to
Alex Chilton
William Alexander Chilton (December 28, 1950 – March 17, 2010) was an American singer-songwriter, guitarist, and record producer best known as the lead singer of the Box Tops and Big Star. Chilton's early commercial success in the 1960s ...
, who died shortly before he was to perform with
Big Star
Big Star was an American rock band formed in Memphis, Tennessee, in 1971 by Alex Chilton (vocals, guiar), Chris Bell (vocals, guitar), Jody Stephens (drums), and Andy Hummel (bass). The group broke up in early 1975, and reorganized with a ne ...
. A tribute concert was performed in his honor on March 20, 2010.
At the 2010 festival, nearly 2,000 bands were officially scheduled to perform,
and festival reps estimated that over 13,000 industry representatives attended. Though traditionally the Austin Music Awards kick off the festival, that year organizers slated it as the closing act. Local musician
Bob Schneider
Bob Schneider (born October 12, 1965) is an Austin, Texas–based musician and former lead singer of the rock band Ugly Americans. He has released around a dozen albums, mostly on his own Shockorama label. ''Lonelyland'' (2001) was license ...
earned 6 awards, including Song of the Year, Singer of the Year, and Band of the Year (with
Lonelyland
''Lonelyland'' is the first studio album (and second ever solo project) by Bob Schneider
Bob Schneider (born October 12, 1965) is an Austin, Texas–based musician and former lead singer of the rock band Ugly Americans. He has released ...
.)
The 2010 festival was also notable for appearances by the surviving members of the band
Moby Grape
Moby Grape is an American rock band founded in 1966, known for having all five members contribute to singing and songwriting, and who collectively merged elements of folk music, blues, country, and jazz with rock and psychedelic music. They were ...
.
At the 2010 Film festival,
Magnolia Pictures
Magnolia Pictures is an American film distributor. It is a subsidiary of Mark Cuban and Todd Wagner's 2929 Entertainment.
Magnolia was formed in 2001 by Bill Banowsky and Eamonn Bowles, and specializes in both foreign and independent films. Ma ...
bought the film rights to the science-fiction film ''
Monsters
A monster is a type of fictional creature found in horror, fantasy, science fiction, folklore, mythology and religion. Monsters are very often depicted as dangerous and aggressive with a strange, grotesque appearance that causes terror and fe ...
'' on the night it screened, in what was the first-ever "overnight acquisition" at SXSW. Journalist Meredith Melnick of ''
Time
Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' magazine called this purchase a turning point for SXSW, leading to a greater interest among film studio executives in attending the festival in person. That year also saw the premiere of the indie favorite ''
Tiny Furniture
''Tiny Furniture'' is a 2010 American comedy-drama film written, directed by, and starring Lena Dunham. The film premiered at South by Southwest, where it won the award for Best Narrative Feature, screened at such festivals as Maryland Film Fes ...
'', which won the award for Best Narrative Feature.
The 2010 Interactive festival had an estimated 12–13,000 paying attendees, which represented a 40% jump over the previous year.
[Confirmed: SXSW Interactive paid registration surpasses Music](_blank)
Omar L. Gallaga, ''Austin360.com'', March 17, 2010 This was the first year in which the interactive festival's attendance surpassed the music festival's.
The keynote presentation was an interview of then-Twitter CEO
Evan Williams by Umair Haque, an interview that many in the audience found disappointingly superficial. Also during the interactive festival, the first-ever (and so far only) "Hive Awards For the Unsung Heroes of the Internet" were held.
2011
![Conan O'Brien - SXSW - Mar 2011](https://upload.wikimedia.org/wikipedia/commons/c/c3/Conan_O%27Brien_-_SXSW_-_Mar_2011.jpg)
The 2011 SXSW festival ran from March 11 to 20.
The keynote presenter for SXSW Interactive was Seth Priebatsch, founder and CEO of the mobile-gaming platform
SCVNGR. The 2011 Interactive festival was by far the largest it had ever been, with an estimated 20,000 attendees.
[Where the Geeks Are: Dispatches From the Largest SXSW Interactive Ever](_blank)
L. A. Lorek, ''Daily Finance'', March 15, 2011
Also in attendance at SXSW was boxing legend
Mike Tyson
Michael Gerard Tyson (born June 30, 1966) is an American former professional boxer who competed from 1985 to 2005. Nicknamed "Iron Mike" and "Kid Dynamite" in his early career, and later known as "The Baddest Man on the Planet", Tyson is cons ...
, promoting his new iPhone game with
RockLive
RockLive is an American online social network and games developer that was founded in 2009.
In 2013, RockLive became Shots Studios, a digital studio and management company which also released the Shots App, a comedy social network for millennial ...
at the Screenburn Arcade.
At least two films screened at the SXSW Film festival gained distribution deals: the documentary ''
Undefeated'' (which went on to win the
Academy Award for Best Documentary Feature
An academy ( Attic Greek: Ἀκαδήμεια; Koine Greek Ἀκαδημία) is an institution of secondary or tertiary higher learning (and generally also research or honorary membership). The name traces back to Plato's school of philosoph ...
) and the thriller ''
The Divide''. As a result, film critic Christopher Kelly wrote that in 2011, SXSW Film went from being "a well-regarded but fundamentally regional event" to having "joined the big leagues of film festivals around the world." That festival was also notable for having the premiere of the film ''
Bridesmaids
Bridesmaids are members of the bride's party in a Western traditional wedding ceremony. A bridesmaid is typically a young woman and often a close friend or relative. She attends to the bride on the day of a wedding or marriage ceremony. Traditi ...
''.
[SXSW: '21 Jump St.,' 'Cabin in the Woods' eye 'Bridesmaids' bouquet](_blank)
Mark Olsen, ''24 Frames'' (''Los Angeles Times'' blog), March 8, 2012
The March 15 screening of the
Foo Fighters
Foo Fighters are an American rock band formed in Seattle in 1994. Foo Fighters was initially formed as a one-man project by former Nirvana drummer Dave Grohl. Following the success of the eponymous debut album, Grohl (lead vocals, guitar) re ...
documentary ''
Back and Forth'' was followed by a surprise live performance by the band itself, with a setlist that included the entirety of the then-upcoming album ''
Wasting Light
''Wasting Light'' is the seventh studio album by American rock band Foo Fighters, released on April 12, 2011, through Roswell and RCA Records. Wanting to capture the essence of their earlier work and avoid the artificiality of digital recording ...
''.
2012
SXSW 2012 ran from March 9 to 18.
The standout technology of the 2012 SXSW Interactive was generally stated to be "
social discovery" mobile apps, which let users locate other nearby users. Social discovery apps that had a presence at SXSW included
Highlight, Glancee, Sonar and Kismet.
SXSW Film saw the premiere of two major Hollywood films: ''
The Cabin in the Woods
''The Cabin in the Woods'' is a 2011 science fiction horror comedy film directed by Drew Goddard in his directorial debut, produced by Joss Whedon, and written by Whedon and Goddard. It stars Kristen Connolly, Chris Hemsworth, Anna Hutchison, ...
'' and ''
21 Jump Street''.
Two films obtained distribution deals: ''
Girls Against Boys
Girls Against Boys is a post-hardcore band which formed in Washington, D.C. and subsequently relocated to New York City shortly after their formation in 1989. The band released albums on the labels Adult Swim, Touch and Go Records, Geffen Record ...
'' and ''
The Tall Man''. Another film, ''
Gimme the Loot'', which won the SXSW Narrative Feature Grand Jury Prize, got a distribution deal a week after the festival. ''
Bay of All Saints
The Bay of All Saints ( pt, Baía de Todos os Santos), also known as All Saints' Bay and Todos os Santos Bay, is the principal bay of the Brazilian state of Bahia, to which it gave its name. It sits on the eastern coast of Brazil, surrounding p ...
'' received the Audience Award for Best Feature Documentary.
2012 was also the first year the music portion was expanded to Tuesday. The musical festival included rappers such as
Talib Kweli
Talib Kweli Greene (; born October 3, 1975) is an American rapper. He earned recognition early on through his collaboration with fellow Brooklyn rapper Mos Def in 1997, when they formed the group Black Star. Kweli's musical career continued with ...
and
Lil' Wayne
Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman (rapper), ...
, along with surprise appearances by
Big Sean
Sean Michael Leonard Anderson (born March 25, 1988), known professionally as Big Sean, is an American rapper. Anderson began his music career in 2007 and gained popularity in 2010 with his third mixtape '' Finally Famous Vol. 3: Big''. He then s ...
and
Kanye West
Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer, songwriter, record producer, and fashion designer.
Born in Atlanta and raised in Chicago, West gained recognition as a producer for Roc-A-Fella Records in the ea ...
; indie bands that appeared included
MENEW
MENEW are an alternative indie rock band from Cambridge, Ontario, Canada, consisting of three brothers; Shade ( lead vocals, guitar), Key (piano, synthesizers) and Nathan Samuel Phillip ( drums, vocals). They have released three albums and one E ...
and
The Shins
The Shins is an American indie rock band formed in Albuquerque, New Mexico, in 1996. The band is the project of singer-songwriter James Mercer, who has served as the band's sole constant member throughout numerous line-up changes. The band's cu ...
.
Bruce Springsteen
Bruce Frederick Joseph Springsteen (born September 23, 1949) is an American singer and songwriter. He has released 21 studio albums, most of which feature his backing band, the E Street Band. Originally from the Jersey Shore, he is an originat ...
was the keynote speaker for the music festival.
2013
SXSW 2013 ran from March 8 to 17.
The big-budget films ''
The Incredible Burt Wonderstone
''The Incredible Burt Wonderstone'' is a 2013 American comedy film directed by Don Scardino and written by John Francis Daley and Jonathan Goldstein, based on a story by Chad Kultgen and Tyler Mitchell, along with Daley and Goldstein. The film ...
'' and ''
Evil Dead'' premiered at the 2013 SXSW Film, and ''
Spring Breakers
''Spring Breakers'' is a 2012 American comedy crime film written and directed by Harmony Korine and starring James Franco, Vanessa Hudgens, Selena Gomez, Ashley Benson and Rachel Korine. Gomez, Hudgens, Benson and Korine portray four college ...
'' had its U.S. premiere. The film ''
Short Term 12
''Short Term 12'' is a 2013 American Independent film, independent drama film written and directed by Destin Daniel Cretton. It is adapted from Cretton's short film of the same name, produced in 2009. The film stars Brie Larson as Grace Howard, a ...
'' won the grand jury award for Best Narrative Feature. The films ''
Awful Nice
''Awful Nice'' is a 2013 American comedy film directed by Todd Sklar and written by Sklar and Alex Rennie. The film stars Rennie, James Pumphrey, Christopher Meloni, Brett Gelman, Keeley Hazell and Josh Fadem. The film was released on March 7, 2 ...
'', ''
Cheap Thrills'', and ''
Haunter'' received distribution deals, and ''
Drinking Buddies
''Drinking Buddies'' is a 2013 American comedy-drama film written, directed and edited by Joe Swanberg, and starring Olivia Wilde, Jake Johnson, Anna Kendrick and Ron Livingston. The film is about two co-workers at a craft brewery in Chicago. ...
'' obtained a distribution deal several days later.
The 2013 SXSW Interactive saw another huge jump in registration, now with 30,621 paying attendees. This was over three times the number that had attended in 2008 (9,000), just five years previously. The keynote talk for the 2013 SXSW Interactive was given by
SpaceX
Space Exploration Technologies Corp. (SpaceX) is an American spacecraft manufacturer, launcher, and a satellite communications corporation headquartered in Hawthorne, California. It was founded in 2002 by Elon Musk with the stated goal of ...
CEO
Elon Musk
Elon Reeve Musk ( ; born June 28, 1971) is a business magnate and investor. He is the founder, CEO and chief engineer of SpaceX; angel investor, CEO and product architect of Tesla, Inc.; owner and CEO of Twitter, Inc.; founder of The ...
.
[SXSW 2013: This revolution is brought to you by...](_blank)
Hamdan Azhar, ''Washington Post'' ideas@innovations blog, March 11, 2013 The "Screenburn" and "Arcade" components were renamed to "SXSW Gaming" and "SXSW Gaming Expo", respectively. The Interactive conference had an increased corporate presence, featuring major participation by
Samsung
The Samsung Group (or simply Samsung) ( ko, 삼성 ) is a South Korean multinational manufacturing conglomerate headquartered in Samsung Town, Seoul, South Korea. It comprises numerous affiliated businesses, most of them united under the ...
,
3M,
Target
Target may refer to:
Physical items
* Shooting target, used in marksmanship training and various shooting sports
** Bullseye (target), the goal one for which one aims in many of these sports
** Aiming point, in field artillery, f ...
,
American Airlines
American Airlines is a major airlines of the United States, major US-based airline headquartered in Fort Worth, Texas, within the Dallas–Fort Worth metroplex. It is the Largest airlines in the world, largest airline in the world when measured ...
,
Adobe Systems and
AT&T
AT&T Inc. is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the world's largest telecommunications company by revenue and the third largest provider of mobile te ...
, among others.
According to
CNN
CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
,
CBS
CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainm ...
and
CNET
''CNET'' (short for "Computer Network") is an American media website that publishes reviews, news, articles, blogs, podcasts, and videos on technology and consumer electronics globally. ''CNET'' originally produced content for radio and televi ...
called
Grumpy Cat
Tardar Sauce (April 4, 2012 – May 14, 2019), nicknamed Grumpy Cat, was an American Internet celebrity cat. She was known for her permanently "grumpy" facial appearance, which was caused by an underbite and feline dwarfism. She came to promi ...
the undisputed "biggest star" of SXSW Interactive over Musk,
Al Gore
Albert Arnold Gore Jr. (born March 31, 1948) is an American politician, businessman, and environmentalist who served as the 45th vice president of the United States from 1993 to 2001 under President Bill Clinton. Gore was the Democratic Part ...
and
Neil Gaiman
Neil Richard MacKinnon GaimanBorn as Neil Richard Gaiman, with "MacKinnon" added on the occasion of his marriage to Amanda Palmer. ; ( Neil Richard Gaiman; born 10 November 1960) is an English author of short fiction, novels, comic books, gr ...
.
2014
SXSW 2014 ran from March 7 to 16.
SXSW Film had premieres of the big-budget films ''
Neighbors'', ''
Veronica Mars
''Veronica Mars'' is an American teen noir mystery drama television series created by screenwriter Rob Thomas. The series is set in the fictional town of Neptune, California, and stars Kristen Bell as the eponymous character. The series prem ...
'' and ''
Chef
A chef is a trained professional cook and tradesman who is proficient in all aspects of food preparation, often focusing on a particular cuisine. The word "chef" is derived from the term ''chef de cuisine'' (), the director or head of a kitche ...
'', and ''
Cesar Chavez'' had its North American premiere.
A clip for the big-budget film ''
Godzilla
is a fictional monster, or '' kaiju'', originating from a series of Japanese films. The character first appeared in the 1954 film '' Godzilla'' and became a worldwide pop culture icon, appearing in various media, including 32 films prod ...
'' was also screened. The films ''
Space Station 76
''Space Station 76'' is a 2014 American parody science fiction film, directed by Jack Plotnick, and co-written by Plotnick, Jennifer Elise Cox, Sam Pancake, Kali Rocha, and Michael Stoyanov.
It is the first film directed by Plotnick. He developed ...
'' and ''
Exists'' got distribution deals at the festival,
while ''
Fort Tilden
Fort Tilden, also known as Fort Tilden Historic District, is a former United States Army installation on the coast in the New York City borough of Queens. Fort Tilden now forms part of the Gateway National Recreation Area, and is administered ...
'' (which won the Narrative Feature Grand Jury Prize) and ''
Open Windows'' got distribution deals shortly afterward.
A new section, "Episodic" (on television programming), was introduced to SXSW Film. Television series that previewed at the festival include ''
Silicon Valley
Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo County ...
'' and ''
From Dusk till Dawn: The Series''. The talk show ''
Jimmy Kimmel Live!
''Jimmy Kimmel Live!'' is an American late-night talk show, created and hosted by Jimmy Kimmel, broadcast on American Broadcasting Company, ABC. The nightly hour-long show debuted on January 26, 2003, at Hollywood Masonic Temple in Hollywood, Los ...
'' was taped for a week at the festival; it joined the talk show ''
Watch What Happens: Live'', which began taping at SXSW in 2013.
SXSW Interactive featured a keynote speech by
NSA
The National Security Agency (NSA) is a national-level intelligence agency of the United States Department of Defense, under the authority of the Director of National Intelligence (DNI). The NSA is responsible for global monitoring, collecti ...
leaker
Edward Snowden
Edward Joseph Snowden (born June 21, 1983) is an American and naturalized Russian former computer intelligence consultant who leaked highly classified information from the National Security Agency (NSA) in 2013, when he was an employee and su ...
, via streaming video, about privacy rights. The festival also featured a talk from another famous leaker,
Julian Assange, also speaking remotely. Besides privacy issues, another major focus of the Interactive festival was
wearable technology
Wearable technology is any technology that is designed to be used while worn. Common types of wearable technology include smartwatches and smartglasses. Wearable electronic devices are often close to or on the surface of the skin, where they detec ...
, including devices for
augmented reality
Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be de ...
,
activity tracking, identity authentication, charging cell phones and others. ''
Computerworld
''Computerworld'' (abbreviated as CW) is an ongoing decades old professional publication which in 2014 "went digital." Its audience is information technology (IT) and business technology professionals, and is available via a publication website ...
'' magazine called the
Oculus Rift
Oculus Rift is a discontinued line of virtual reality headsets developed and manufactured by Oculus VR, a division of Meta Platforms, released on March 28, 2016.
In 2012 Oculus initiated a Kickstarter campaign to fund the Rift's development, af ...
, a
virtual reality
Virtual reality (VR) is a simulated experience that employs pose tracking and 3D near-eye displays to give the user an immersive feel of a virtual world. Applications of virtual reality include entertainment (particularly video games), educ ...
gaming headset, the "sleeper hit" of the festival, although it was displayed not at the Interactive but at the Film portion, as part of a ''
Game of Thrones'' exhibit. The SXSW Gaming section introduced its
SXSW Gaming Awards to recognize achievement in video and other types of gaming, which has continued through future SXSW festivals.
The keynote presenter and headline act this year for Stubb's was
Lady Gaga
Stefani Joanne Angelina Germanotta ( ; born March 28, 1986), known professionally as Lady Gaga, is an American singer, songwriter, and actress. She is known for her image reinventions and musical versatility. Gaga began performing as a teenag ...
. To promote her upcoming album, ''
Food
Food is any substance consumed by an organism for nutritional support. Food is usually of plant, animal, or fungal origin, and contains essential nutrients, such as carbohydrates, fats, proteins, vitamins, or minerals. The substance is inge ...
'',
Kelis
Kelis Rogers-Mora (; born August 21, 1979), known mononymously as Kelis, is an American singer, songwriter and a professionally trained chef. At age 14, she was admitted to New York's Fiorello H. LaGuardia High School of Music & Art and Perform ...
cooked and served barbecue-style food from a food truck to festival attendees.
On March 13, 2014, a drunk driver, Rashad Charjuan Owens, drove his car into a crowd of festival attendees while trying to evade a traffic stop. Two people were killed immediately, another two died later from their injuries and another 21 were injured but survived.
Owens was convicted of
capital murder charges after a November 2015 trial in which eyewitnesses testified that about "a chaotic and harrowing scene" on the night, as hundreds of people ran and screamed as the car sped through crowds of people. Owens was given an automatic sentence of
life imprisonment without the possibility of parole.
On March 15, 2014, rapper
Tyler, the Creator
Tyler Gregory Okonma (born March 6, 1991), known professionally as Tyler, the Creator, is an American rapper and record producer. He is one of the founding members of the music collective Odd Future.
Okonma self-released his debut mixtape ' ...
was arrested on
misdemeanor charges of "
inciting to riot
A riot is a form of civil disorder commonly characterized by a group lashing out in a violent public disturbance against authority, property, or people.
Riots typically involve destruction of property, public or private. The property target ...
" after yelling to fans to push their way past security guards at a sold-out show the previous day. In February 2016, the riot charges were dropped against Tyler, The Creator pursuant to a
plea agreement
A plea bargain (also plea agreement or plea deal) is an agreement in criminal law proceedings, whereby the prosecutor provides a concession to the defendant in exchange for a plea of guilt or '' nolo contendere.'' This may mean that the defendan ...
with prosecutors (under which the rapper pleaded guilty to the lesser offense of
disorderly conduct
Disorderly conduct is a crime in most jurisdictions in the United States, the People's Republic of China, and Taiwan. Typically, "disorderly conduct" makes it a crime to be drunk in public, to " disturb the peace", or to loiter in certain are ...
and paid a $100 fine, with the case to be dismissed if he stays out of trouble for three months).
2015
![Crayon Pop filming at SXSW Austin Texas 2015 --2](https://upload.wikimedia.org/wikipedia/commons/8/8b/Crayon_Pop_filming_at_SXSW_Austin_Texas_2015_--2.jpg)
SXSW 2015 took place from March 13 to 22.
SXSW Film screened 145 feature films, an all-time high for the festival. The big-budget films ''
Furious 7
''Furious 7'' (also known as ''Fast & Furious 7'') is a 2015 American action film directed by James Wan and written by Chris Morgan. It is the sequel to ''Fast & Furious 6'' (2013) and '' The Fast and the Furious: Tokyo Drift'' (2006), and ser ...
'' (which was a last-minute addition to the lineup), ''
Get Hard
''Get Hard'' is a 2015 American comedy film directed by Etan Cohen (in his directorial debut) and written by Cohen, Jay Martel and Ian Roberts. The film stars Will Ferrell and Kevin Hart with Tip 'T.I.' Harris, Alison Brie and Craig T. Nelson ...
'', ''
Spy
Espionage, spying, or intelligence gathering is the act of obtaining secret or confidential information (intelligence) from non-disclosed sources or divulging of the same without the permission of the holder of the information for a tangib ...
'', a rough cut of ''
Trainwreck'', ''
Moonwalkers'' and ''
The Final Girls
''The Final Girls'' is a 2015 American comedy horror film directed by Todd Strauss-Schulson and written by M.A. Fortin and Joshua John Miller. The film stars Taissa Farmiga and Malin Åkerman, with supporting performances from Adam DeVine, Tho ...
'' had their world premieres, as did the documentaries ''
Danny Says
"Danny Says" is a ballad written by Joey Ramone. The song was originally released as the third track on the Ramones' 1980 album, ''End of the Century''. The 2002 Expanded Edition CD of the album includes a demo version of "Danny Says" among the b ...
'', ''
Steve Jobs: The Man in the Machine'' and ''
Brand: A Second Coming''. ''
Ex Machina'' had its North American premiere. ''
6 Years
''6 Years'' is a 2015 American romantic drama film written and directed by Hannah Fidell and starring Taissa Farmiga, Ben Rosenfield, Lindsay Burdge, Joshua Leonard, Peter Vack, and Dana Wheeler-Nicholson. Filmmakers Mark and Jay Duplass se ...
'', ''Manson Family Vacation'' and ''Steve Jobs: The Man in the Machine'' all got distribution deals at the festival.
The 2015 festival hosted the swearing-in ceremony of
Michelle K. Lee
Michelle Kwok Lee, born 1965 in Santa Clara, California, was vice president of Amazon Web Services and a former Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office (USPTO).
Childhood ...
as the new head of the
United States Patent and Trademark Office
The United States Patent and Trademark Office (USPTO) is an agency in the U.S. Department of Commerce that serves as the national patent office and trademark registration authority for the United States. The USPTO's headquarters are in Alexa ...
(USPTO).
Secretary of Commerce Penny Pritzker
Penny Sue Pritzker (born May 2, 1959) is an American billionaire businesswoman and civic leader who served as the 38th United States secretary of commerce in the Obama administration from 2013 to 2017. She was confirmed by a Senate vote of 97 ...
administered the oath of office to Lee at the festival on Friday, March 13.
Various sources called
Meerkat, an iOS app that had launched two weeks earlier that lets users livestream video via Twitter, the breakout technology of SXSW Interactive.
Another product that got significant buzz was a prototype of the
roadable aircraft
A flying car or roadable aircraft is a type of vehicle which can function both as a road vehicle and as an aircraft. As used here, this includes vehicles which drive as motorcycles when on the road. The term "flying car" is also sometimes u ...
AeroMobil.
2016
SXSW 2016 began on March 11 and ended on March 20.
On March 11, President
Barack Obama
Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
gave a speech at SXSW Interactive in which he called on the technology industry to help solve many of America's problems, such as upgrading outdated networks, helping balance security and privacy, and the
FBI–Apple encryption dispute
The FBI–Apple encryption dispute concerns whether and to what extent courts in the United States can compel manufacturers to assist in unlocking cell phones whose data are cryptographically protected. There is much debate over public access ...
.
Films that premiered at SXSW Film include ''
Everybody Wants Some!!'', ''
Keanu'', ''
Sausage Party
''Sausage Party'' is a 2016 adult computer-animated comedy film directed by Conrad Vernon and Greg Tiernan and written by Kyle Hunter, Ariel Shaffir, Seth Rogen, and Evan Goldberg from a story by Rogen, Goldberg, and Jonah Hill. The film follo ...
'', ''
Pee-wee's Big Holiday
''Pee-wee's Big Holiday'' is a 2016 American adventure comedy film directed by John Lee and written by Paul Reubens and Paul Rust. The film stars Reubens as Pee-wee Herman and Joe Manganiello as himself. The film was released on March 18, 2016, ...
'' and ''
Don't Think Twice
''Don't Think Twice'' is a 2016 American comedy-drama film written and directed by Mike Birbiglia and stars Birbiglia, Keegan-Michael Key, Gillian Jacobs, Kate Micucci, Tami Sagher and Chris Gethard. The film had its world premiere at South by ...
''.
On the night of March 20, gunshots rang out on 6th Street causing mass hysteria and panic. No injuries were reported and a man from Memphis was arrested with discharging a firearm and
disturbing the peace
Breach of the peace, or disturbing the peace, is a legal term used in constitutional law in English-speaking countries and in a public order sense in the several jurisdictions of the United Kingdom. It is a form of disorderly conduct.
Public ord ...
.
2017
Films that premiered at SXSW Film include ''
Song to Song
''Song to Song'' is a 2017 American experimental romantic drama film written and directed by Terrence Malick and starring an ensemble cast including Ryan Gosling, Rooney Mara, Michael Fassbender, Natalie Portman, and Cate Blanchett.
After a leng ...
'', ''
Baby Driver'', ''
Atomic Blonde
''Atomic Blonde'' is a 2017 American action thriller film directed by David Leitch (in his feature directorial debut) from a screenplay by Kurt Johnstad, based on the 2012 graphic novel ''The Coldest City'' by Antony Johnston and Sam Hart. The f ...
'', ''
Gemini
Gemini may refer to:
Space
* Gemini (constellation), one of the constellations of the zodiac
** Gemini in Chinese astronomy
* Project Gemini, the second U.S. crewed spaceflight program
* Gemini Observatory, consisting of telescopes in the Norther ...
'',
''
The Ballad of Lefty Brown
''The Ballad of Lefty Brown'' is a 2017 American Western (genre), Western film written and directed by Jared Moshe, starring Bill Pullman as the titular character, and featuring Kathy Baker, Jim Caviezel, Peter Fonda, Tommy Flanagan (actor), To ...
''. ''
Spettacolo
''Spettacolo'' is a 2017 documentary film about a small hilltown in Italy that practices a unique form of theatre called "autodrama". It is the second feature of '' Marwencol'' filmmakers Jeff Malmberg and Chris Shellen. The title is an Italian ...
'' and ''
The Disaster Artist
''The Disaster Artist: My Life Inside The Room, the Greatest Bad Movie Ever Made'' is a 2013 non-fiction book written by Greg Sestero and Tom Bissell. Sestero details the troubled development and production of the 2003 cult film ''The Room,'' hi ...
''. Television series that previewed include ''
The Son'', ''
Dear White People
''Dear White People'' is a 2014 American satirical dark comedy-drama film written, directed and co-produced by Justin Simien. The film focuses on escalating racial tensions at a fictitious, prestigious Ivy League college from the perspective of ...
'' and ''
American Gods''.
To promote the
Hulu
Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television serie ...
original series ''
The Handmaid's Tale
''The Handmaid's Tale'' is a futuristic dystopian novel by Canadian author Margaret Atwood and published in 1985. It is set in a near-future New England in a patriarchal, totalitarian theonomic state known as the Republic of Gilead, which ...
'', dozens of actresses silently walked the streets of downtown Austin costumed in red "handmaid" dresses. To promote the third season of the
AMC
AMC may refer to:
Film and television
* AMC Theatres, an American movie theater chain
* AMC Networks, an American entertainment company
** AMC (TV channel)
** AMC+, streaming service
** AMC Networks International, an entertainment company
*** ...
original series ''
Better Call Saul
''Better Call Saul'' is an American crime and legal drama television series created by Vince Gilligan and Peter Gould. Part of the ''Breaking Bad'' franchise, it is a spin-off of Gilligan's previous series, ''Breaking Bad'', and serves as a ...
'' (a spin-off prequel of ''
Breaking Bad''), a pop-up "
Los Pollos Hermanos
Los Pollos Hermanos (; Spanish for The Chicken Brothers) is a fictional fast food restaurant chain specializing in chicken that was featured in the television series '' Breaking Bad'' and its spin-off ''Better Call Saul''. In the fictional ...
" restaurant, representing the fictional fast food chain featured in both series, appeared in downtown Austin.
Guest speakers included former mayor of Newark, NJ and current Senator
Cory Booker
Cory Anthony Booker (born April 27, 1969) is an American politician and attorney who has served as the junior United States senator from New Jersey since 2013. A member of the Democratic Party, Booker is the first African-American U.S. se ...
(D-New Jersey), political activist and commentator
Van Jones
Anthony Kapel "Van" Jones (born September 20, 1968) is an American news and political commentator, author, and lawyer. He is the co-founder of several non-profit organizations, a three-time ''New York Times'' bestselling author, a CNN host and c ...
and former Vice President
Joe Biden, who spoke about his cancer research initiative.
Nile Rodgers gave the keynote address for the music portion of the festival, while filmmakers
Gareth Edwards
Sir Gareth Owen Edwards CBE (born 12 July 1947) is a Welsh former rugby union player who played scrum-half and has been described by the BBC as "arguably the greatest player ever to don a Welsh jersey".
In 2003, in a poll of international ru ...
and
Lee Daniels
Lee Daniels (born December 24, 1959) is an American film and television producer, director and screenwriter. His first producer credit was ''Monster's Ball'' (2001), for which Halle Berry won the Academy Award for Best Actress, making Daniels ...
gave the keynote presentations for the film portion.
Major companies and brands which exhibited at SXSW (many with standalone "brand activation" pavilions) included
IBM,
Intel
Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
,
Panasonic
formerly between 1935 and 2008 and the first incarnation of between 2008 and 2022, is a major Japanese multinational corporation, multinational Conglomerate (company), conglomerate corporation, headquartered in Kadoma, Osaka, Kadoma, Osaka P ...
,
Nintendo
is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles.
Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
,
GE,
Giorgio Armani,
Mazda
, commonly referred to as simply Mazda, is a Japanese multinational automotive manufacturer headquartered in Fuchū, Hiroshima, Japan.
In 2015, Mazda produced 1.5 million vehicles for global sales, the majority of which (nearly one m ...
and
National Geographic
''National Geographic'' (formerly the ''National Geographic Magazine'', sometimes branded as NAT GEO) is a popular American monthly magazine published by National Geographic Partners. Known for its photojournalism, it is one of the most widely ...
.
Major performers during the music component of the festival included
Garth Brooks
Troyal Garth Brooks (born February 7, 1962) is an American country music singer and songwriter. His integration of pop and rock elements into the country genre has earned him popularity, particularly in the United States with success on the co ...
,
Lana Del Rey
Elizabeth Woolridge Grant (born June 21, 1985), known professionally as Lana Del Rey, is an American singer-songwriter. Her music is noted for its cinematic quality and exploration of tragic romance, glamour, and melancholia, with frequent r ...
,
Lil Yachty
Miles Parks McCollum (born August 23, 1997), known professionally as Lil Boat, is an American rapper, singer, songwriter, and producer. He first gained recognition on the internet in 2015 for his singles "One Night" and "Minnesota" (featuring ...
,
The Roots,
The Avett Brothers
The Avett Brothers are an American folk rock band from Concord, North Carolina. The band is made up of two brothers, Scott Avett ( banjo, lead vocals, guitar, piano, kick-drum) and Seth Avett (guitar, lead vocals, piano, hi-hat) along with Bob ...
,
Willie Nelson
Willie Hugh Nelson (born April 29, 1933) is an American country musician. The critical success of the album ''Shotgun Willie'' (1973), combined with the critical and commercial success of ''Red Headed Stranger'' (1975) and '' Stardust'' (197 ...
,
Solange Knowles
Solange Piaget Knowles (; born June 24, 1986) is an American singer, songwriter, performance artist, and actress. Expressing an interest in music from an early age, Knowles had several temporary stints as a backup dancer for Destiny's Child, whi ...
,
Rae Sremmurd
Rae Sremmurd ( ; "Drummers Ear" spelled backwards) is an American hip hop duo originating from Tupelo, Mississippi, formed by two brothers, Slim Jxmmi and Swae Lee. In 2013, they signed a record deal with Mike Will Made It's EarDrummers imp ...
,
Cardiel Cardiel is a skate punk band under the influence of stoner, the psychedelia and dub.
History
Natives of Valencia, Venezuela, Cardiel formed in Mexico City in the middle of 2010 by Samantha Ambrosio (drums/vocals) and Miguel Fraino (guitar/vocals ...
,
Migos
Migos () is an American hip hop trio from Lawrenceville, Georgia, founded in 2008. The group was originally composed of Southern rappers Quavo, Takeoff, and Offset. Quavo is from Athens, Georgia; Offset and Takeoff were born and raised in Law ...
, and
The Chainsmokers
The Chainsmokers are an American electronic DJ and production duo consisting of Alexander "Alex" Pall and Andrew "Drew" Taggart. They started out by releasing remixes of songs by indie artists. The EDM- pop duo achieved a breakthrough with the ...
, among others.
En route to SXSW 2017, Italian
post-punk
Post-punk (originally called new musick) is a broad genre of punk music that emerged in the late 1970s as musicians departed from punk's traditional elements and raw simplicity, instead adopting a variety of avant-garde sensibilities and non-roc ...
band Soviet Soviet, traveling on the
Visa Waiver Program
The Visa Waiver Program (VWP) is a program of the United States federal government that allows nationals of specific countries to travel to the U.S. for tourism, business, or while in transit for up to 90 days without having to obtain a visa. I ...
, was denied entry to the United States, detained overnight and
deported
Deportation is the expulsion of a person or group of people from a place or country. The term ''expulsion'' is often used as a synonym for deportation, though expulsion is more often used in the context of international law, while deportation ...
after an
immigration officer
An immigration officer is a law enforcement official whose job is to ensure that immigration legislation is enforced. This can cover the rules of entry for visa applicants, foreign nationals or those seeking asylum at the border, detecting an ...
at
Seattle–Tacoma International Airport
Seattle–Tacoma International Airport , branded as SEA Airport and also referred to as Sea–Tac (), is the primary commercial airport serving the Seattle metropolitan area in the U.S. state of Washington. It is in the city of SeaTac, which ...
claimed they were planning on conducting a paid performance, which would have required a work visa. The band presented a letter from their American record label stating that both their performances at
KEXP
KEXP-FM (90.3 MHz) is a non-commercial radio station licensed to Seattle, Washington, United States, specializing in alternative and indie rock programmed by its disc jockeys for the Seattle metropolitan area. The station is owned by the no ...
(which was what had brought the band to Seattle) and at SXSW were for promotional purposes only, but this failed to convince officials at the airport. There was a "Contrabanned" showcase on March 17, featuring various artists and musicians (residents of the U.S. and Canada) who are natives of, or have family connections to, countries affected by the
2017 U.S. travel ban.
Uber
Uber Technologies, Inc. (Uber), based in San Francisco, provides mobility as a service, ride-hailing (allowing users to book a car and driver to transport them in a way similar to a taxi), food delivery (Uber Eats and Postmates), packa ...
and
Lyft
Lyft, Inc. offers mobility as a service, ride-hailing, vehicles for hire, motorized scooters, a bicycle-sharing system, rental cars, and food delivery in the United States and select cities in Canada. Lyft sets fares, which vary using a dyn ...
were not available to attendees because they had pulled out of Austin in May 2016 as a result of a city ordinance mandating fingerprint-based background checks for drivers of any
ridesharing company
A ridesharing company (also known as a transportation network company, ride-hailing service; the vehicles are called app-taxis or e-taxis) is a company that, via websites and mobile apps, matches passengers with drivers of vehicles for hire tha ...
. However, other services such as (locally based) RideAustin,
Fasten and Fare, were available, although in high demand. Uber and Lyft resumed service in Austin in May 2017.
2018
SXSW 2018 ran from March 9 to 18.
Finalists of the 2018 SXSW Accelerator Pitch Event included Cambridge Cancer Genomics and Bluefield Technologies. Two winners of the event were Austin-based: GrubTubs (in the Hyper-Connected Communities category) and ICON 3D (in the Social and Culture category).
Guest speakers included politicians
Bernie Sanders
Bernard Sanders (born September8, 1941) is an American politician who has served as the junior United States senator from Vermont since 2007. He was the U.S. representative for the state's at-large congressional district from 1991 to 2007 ...
,
Arnold Schwarzenegger and
Sadiq Khan
Sadiq Aman Khan (; born 8 October 1970) is a British politician serving as Mayor of London since 2016. He was previously Member of Parliament (MP) for Tooting from 2005 until 2016. A member of the Labour Party, Khan is on the party's sof ...
; journalists
Christiane Amanpour
Christiane Maria Heideh AmanpourStated on '' Finding Your Roots'', 22 January 2019 (; fa, کریستیان امانپور, Kristiane Amānpur; born 12 January 1958) is a British-Iranian journalist and television host. Amanpour is the Chie ...
and
Ta-Nehisi Coates
Ta-Nehisi Paul Coates ( ; born September 30, 1975) is an American author and journalist. He gained a wide readership during his time as national correspondent at ''The Atlantic'', where he wrote about cultural, social, and political issues, parti ...
; filmmakers
Barry Jenkins
Barry Jenkins (born November 19, 1979) is an American filmmaker. After making his filmmaking debut with the short film ''My Josephine'' (2003), he directed his first feature film '' Medicine for Melancholy'' (2008) for which he received an Inde ...
,
Darren Aronofsky
Darren Aronofsky (born February 12, 1969) is an American film director, producer, and screenwriter. His films are noted for their surrealistic, melodramatic, and sometimes disturbing elements, often in the form of psychological fiction.
Arono ...
and
Steven Spielberg
Steven Allan Spielberg (; born December 18, 1946) is an American director, writer, and producer. A major figure of the New Hollywood era and pioneer of the modern blockbuster, he is the most commercially successful director of all time. Spie ...
; and others including
Elon Musk
Elon Reeve Musk ( ; born June 28, 1971) is a business magnate and investor. He is the founder, CEO and chief engineer of SpaceX; angel investor, CEO and product architect of Tesla, Inc.; owner and CEO of Twitter, Inc.; founder of The ...
and
David Banner
Lavell William Crump (born April 11, 1974), better known by his stage name David Banner, is an American rapper, record producer, and actor.
Born in Brookhaven, Mississippi, Banner's family moved to Jackson, Mississippi, where he was raised. Ban ...
. Actor and comedian
Bill Murray
William James Murray (born September 21, 1950) is an American actor and comedian. He is known for his deadpan delivery. He rose to fame on ''The National Lampoon Radio Hour'' (1973–1974) before becoming a national presence on ''Saturday Nigh ...
appeared at several unofficial functions during SXSW.
Major performers during SXSW Music included
Tinashe
Tinashe Jorgensen Kachingwe ( ; born February 6, 1993), known mononymously as Tinashe, is an American singer, dancer, and actress. Born in Lexington, Kentucky, Tinashe moved to Pasadena as a child to pursue a career in entertainment. Her notab ...
,
Rae Sremmurd
Rae Sremmurd ( ; "Drummers Ear" spelled backwards) is an American hip hop duo originating from Tupelo, Mississippi, formed by two brothers, Slim Jxmmi and Swae Lee. In 2013, they signed a record deal with Mike Will Made It's EarDrummers imp ...
,
Rita Coolidge
Rita Coolidge (born May 1, 1945) is an American recording artist. During the 1970s and 1980s, her songs were on ''Billboard'' magazine's pop, country, adult contemporary, and jazz charts, and she won two Grammy Awards with fellow musician and the ...
,
Salt-N-Pepa and
Khalid
Khalid (variants include Khaled and Kalid; Arabic: خالد) is a popular Arabic male given name meaning "eternal, everlasting, immortal", and it also appears as a surname. . There was an apparent increased emphasis on locally based performers, international acts and relative unknowns.
New games announced during the 2018 SXSW Gaming Expo included ''
Sonic Mania Plus''. At the SXSW Gaming Awards (held March 17), the award for Game of the Year went to ''
The Legend of Zelda: Breath of the Wild.''
Films that premiered at the 2018 South By Southwest Film Festival include ''
A Quiet Place
''A Quiet Place'' is a 2018 American post-apocalyptic horror film directed by John Krasinski and written by Bryan Woods, Scott Beck and Krasinski, from a story conceived by Woods and Beck. The plot revolves around a father (Krasinski) and a mo ...
,''
''Blockers'', ''
Ready Player One
''Ready Player One'' is a 2011 science fiction novel, and the debut novel of American author Ernest Cline. The story, set in a dystopia in 2045, follows protagonist Wade Watts on his search for an Easter egg in a worldwide virtual reality ga ...
'' and the documentary feature and winner of a Special Jury Prize,
Garry Winogrand: All Things Are Photographable'.
Films that had their U.S. premiere include ''
Final Portrait
''Final Portrait'' is a 2017 drama film written and directed by Stanley Tucci. The film stars Geoffrey Rush, Armie Hammer, Clémence Poésy, Tony Shalhoub, James Faulkner, and Sylvie Testud. The film had its world premiere at the Berlin Internati ...
'' and ''
Who We Are Now''.
The film ''
Thunder Road'' won the grand jury prize. TV series that previewed include ''
Barry Barry may refer to:
People and fictional characters
* Barry (name), including lists of people with the given name, nickname or surname, as well as fictional characters with the given name
* Dancing Barry, stage name of Barry Richards (born c. 19 ...
'', ''
Krypton
Krypton (from grc, κρυπτός, translit=kryptos 'the hidden one') is a chemical element with the symbol Kr and atomic number 36. It is a colorless, odorless, tasteless noble gas that occurs in trace amounts in the atmosphere and is often ...
'', ''
The Last O.G.''
and ''
Cloak & Dagger''. To promote the second season of the HBO series ''
Westworld
''Westworld'' is an American science fiction-thriller media franchise that began with the 1973 film ''Westworld'', written and directed by Michael Crichton. The film depicts a technologically advanced Wild-West-themed amusement park populate ...
'', a recreation of the show's fictional Western "town" of Sweetwater was built on two acres of open land just outside Austin. Fans took shuttles to the site, which was dressed in the Old West style, with over 60 actors playing the parts of the android "hosts".
SXSW 2018 coincided with a
string of bombings in Austin, which had begun on March 2 and ended on March 21, when the presumed perpetrator, Mark Anthony Conditt, blew himself up after being discovered by police. Two of the bombings occurred during SXSW. On March 17, Live Nation Music, a company organizing events for SXSW, received a bomb threat via email. Police searched the area mentioned in the email and found nothing of concern, but planned performances by
The Roots and
Ludacris
Christopher Brian Bridges (born September 11, 1977), known professionally as Ludacris (, homophonous with 'ludicrous' in American English), is an American rapper, actor, record producer and record executive.
Born in Champaign, Illinois, Ludac ...
, among others, were canceled. Police arrested 26-year-old Trevor Weldon Ingram the next day; Ingram was charged with making a terroristic threat, a third-degree felony, in connection with the email.
2019
South by Southwest 2019 ran from March 8 to 17.
Films entered at SXSW Film included ''
Us'', ''
The Beach Bum
''The Beach Bum'' is a 2019 American stoner comedy film written and directed by Harmony Korine and starring Matthew McConaughey, Snoop Dogg, Isla Fisher, Jimmy Buffett, with Zac Efron, Martin Lawrence, and Jonah Hill. The plot follows the ad ...
'', ''
Long Shot
In photography, filmmaking and video production, a wide shot (sometimes referred to as a full shot or long shot) is a shot that typically shows the entire object or human figure and is usually intended to place it in some relation to its surro ...
'', ''
Booksmart
''Booksmart'' is a 2019 American comedy film directed by Olivia Wilde (in her feature directorial debut) and written by Emily Halpern, Sarah Haskins, Susanna Fogel, and Katie Silberman. It stars Beanie Feldstein and Kaitlyn Dever as two grad ...
'' and ''
The Highwaymen''. TV series that previewed included
FX’s ''
What We Do in the Shadows
''What We Do in the Shadows'' is a 2014 New Zealand mockumentary horror comedy film written and directed by Jemaine Clement and Taika Waititi and the first installment in the ''What We Do in the Shadows'' franchise. The film also stars Clem ...
'',
Hulu
Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television serie ...
’s ''
Shrill'' and
OWN
Ownership is the state or fact of legal possession and control over property, which may be any asset, tangible or intangible. Ownership can involve multiple rights, collectively referred to as title, which may be separated and held by different ...
’s ''
David Makes Man
''David Makes Man'' is an American coming-of-age drama television series that premiered on August 14, 2019, on OWN. In December 2019, OWN renewed the series for a second season which premiered on June 22, 2021.
Premise
''David Makes Man'' follo ...
''.
At the SXSW Gaming Awards (held March 16), the award for Game of the Year went to ''
God of War.''
Major performers for SXSW Music included
Edie Brickell & New Bohemians
Edie Brickell & New Bohemians is an alternative rock jam band that originated in Dallas, Texas, in the mid-1980s. The band is widely known for their 1988 hit "What I Am" from the album '' Shooting Rubberbands at the Stars''. Their music contain ...
(their first-ever appearance at SXSW).
Winners of the 2019 SXSW Pitch event, in which emerging startups pitch to potential investors, included Derq, Pathway and ENZO Tyres. The “Best In Show" winner was
Nebula Genomics; the “Best Bootstrap" award went to TwentyTables and the “Best Speed Pitch” went to Xplosion Tech.
Some of the first forums of the
2020 presidential race took place at SXSW, with
Democratic presidential candidates
Pete Buttigieg,
Julian Castro
Julián Castro ( , ; born September 16, 1974) is an American lawyer and politician from San Antonio. A member of the Democratic Party, he was the youngest member of President Obama's cabinet, serving as the 16th United States Secretary of Ho ...
,
John Delaney,
Tulsi Gabbard
Tulsi Gabbard (; born April 12, 1981) is an American politician, United States Army Reserve officer and political commentator who served as the U.S. representative for Hawaii's 2nd congressional district from 2013 to 2021. Gabbard was the fi ...
,
John Hickenlooper
John Wright Hickenlooper Jr. (; born February 7, 1952) is an American politician serving as the junior United States senator from Colorado since 2021. A member of the Democratic Party, he served as the 42nd governor of Colorado from 2011 to 20 ...
,
Jay Inslee
Jay Robert Inslee (; born February 9, 1951) is an American politician, lawyer, and economist who has served as the 23rd governor of Washington since 2013. A member of the Democratic Party, he served as a member of the U.S. House of Represent ...
,
Amy Klobuchar,
Beto O'Rourke
Robert Francis "Beto" O'Rourke ( , ; ; born September 26, 1972) is an American politician who served as the U.S. representative for from 2013 to 2019. A member of the Democratic Party, O'Rourke was the party's nominee for the U.S. Senat ...
,
Elizabeth Warren
Elizabeth Ann Warren ( née Herring; born June 22, 1949) is an American politician and former law professor who is the senior United States senator from Massachusetts, serving since 2013. A member of the Democratic Party and regarded as a ...
and
Andrew Yang
Andrew Yang (born January 13, 1975) is an American businessman, attorney, lobbyist, and politician. Yang was a candidate in the 2020 Democratic Party presidential primaries and the 2021 New York City Democratic mayoral primary. He is the co-c ...
all making appearances at the festival (though some had not yet announced their candidacy at the time). Other scheduled guest speakers included politicians
Mazie Hirono
Mazie Keiko Hirono (; Japanese name: , ; born November 3, 1947) is an American lawyer and politician serving as the junior United States senator from Hawaii since 2013. A member of the Democratic Party, Hirono previously served as a member of t ...
and
Alexandria Ocasio-Cortez
Alexandria Ocasio-Cortez (; ; born October 13, 1989), also known by her initials AOC, is an American politician and activist. She has served as the U.S. representative for New York's 14th congressional district since 2019, as a member of th ...
; musicians
David Byrne
David Byrne (; born 14 May 1952) is a Scottish-American singer, songwriter, record producer, actor, writer, music theorist, visual artist and filmmaker. He was a founding member and the principal songwriter, lead singer, and guitarist of ...
and
Wyclef Jean
Nel Ust Wyclef Jean (; born October 17, 1969) is a Haitian rapper, musician, and actor. At the age of nine, Jean immigrated to the United States with his family. He first achieved fame as a member of the New Jersey hip hop group the Fugees, a ...
; actors and comedians
Aidy Bryant
Aidan Mackenzy Bryant (born May 7, 1987) is an American actress and comedian. She was a cast member on the late-night variety series ''Saturday Night Live'' (2012–2022), beginning in season 38, and leaving at the end of season 47. For her wo ...
,
Kathy Griffin
Kathleen Mary Griffin (born November 4, 1960) is an American comedian and actress who has starred in television comedy specials and has released comedy albums. In 2007 and 2008, Griffin won Primetime Emmy Awards for her reality show '' Kathy ...
,
Ethan Hawke
Ethan Green Hawke (born November 6, 1970) is an American actor and film director. He has been nominated for four Academy Awards, two Golden Globe Awards and a Tony Award. Hawke has directed three feature films, three off-Broadway plays, and a doc ...
,
Trevor Noah
Trevor Noah (born 20 February 1984) is a South African-born comedian, writer, producer, political commentator, actor, and former television host. He was the host of ''The Daily Show'', an American late-night talk show and satirical news progra ...
and
Zoe Saldana; businesspeople
Tim Ferriss
Timothy Ferriss (born July 20, 1977) is an American entrepreneur, investor, author, podcaster, and lifestyle guru. He became well-known through his ''4-Hour'' self-help book series—including ''The 4-Hour Work Week'', ''The 4-Hour Body'', and '' ...
,
Jeffrey Katzenberg
Jeffrey Katzenberg (; born December 21, 1950) is an American filmmaker, animator, and media proprietor. He became well known for his tenure as chairman of Walt Disney Studios from 1984 to 1994. After departing Disney, he was a co-founder and C ...
and
Guy Kawasaki
Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized ...
; and others including Priscilla Chan,
Neil Gaiman
Neil Richard MacKinnon GaimanBorn as Neil Richard Gaiman, with "MacKinnon" added on the occasion of his marriage to Amanda Palmer. ; ( Neil Richard Gaiman; born 10 November 1960) is an English author of short fiction, novels, comic books, gr ...
, Valerie Jarrett, Michael Mignano, Bill Nye, Dawn Ostroff,
Robert Rodriguez
Robert Anthony Rodriguez (; born June 20, 1968) is an American filmmaker, composer, and visual effects supervisor. He shoots, edits, produces, and scores many of his films in Mexico and in his home state of Texas. Rodriguez directed the 1992 ac ...
and Maria Shriver.
To promote the final season of ''
Game of Thrones'', HBO organized a blood donation, blood drive with the American Red Cross titled "Bleed for the Throne" which included actors in costumes similar to those on the series.
To promote the Amazon Prime original limited series ''Good Omens (TV series), Good Omens'', a brand activation experience called "Garden of Earthly Delights" was installed in downtown Austin.
2020s
2020
South by Southwest 2020 was scheduled to run from March 13 to 22, but was officially canceled on March 6 due to the
COVID-19 pandemic in Austin, Texas
Austin, Texas, reportedly confirmed its first cases on March 13, 2020, with the related onset of symptoms occurring as early as March 2, 2020. However, the disease may have reached the Austin area earlier. The first fatality associated with the ...
, the result of an order by the city of Austin.
The city's Mayor Steve Adler (politician), Steve Adler announced the cancellation of the 2020 SXSW and also declared a local disaster area.
In the month prior to the conference, SXSW organizers had resisted calls to cancel the conference. On February 28, a spokesperson said:
However, in the run up to the conference, numerous companies and organizations canceled their SXSW attendance, including
Twitter
Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
,
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
, Vevo,
Intel
Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...
,
Mashable
Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005.
History
Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a ...
, Universal Music Group, Amazon (company), Amazon, ''Entertainment Weekly'', TikTok, SAP SE, SAP, Netflix, Apple Inc., Apple, Indeed, WarnerMedia, ''The Washington Post'', and
IBM. Additionally, many individual attendees, headliners and speakers had decided not to attend, including keynote speaker
Tim Ferriss
Timothy Ferriss (born July 20, 1977) is an American entrepreneur, investor, author, podcaster, and lifestyle guru. He became well-known through his ''4-Hour'' self-help book series—including ''The 4-Hour Work Week'', ''The 4-Hour Body'', and '' ...
and artists such as the Beastie Boys, Ozzy Osbourne and Trent Reznor.
An online petition called for SXSW 2020 to be canceled due to health concerns; by the time of the cancellation, it exceeded 50,000 signatures.
SXSW organizers said that they were "devastated" by the cancellation, stating that, The show must go on' is in our DNA."
They wrote that they were attempting to reschedule the event, and were at the same time working to create an online SXSW for 2020.
SXSW co-founder Nick Barbaro said the organization did not have cancellation insurance relating to a disease pandemic or triggered by the city declaring a “local state of disaster.”
Various unofficial SXSW events, as well as “alternative” SXSW events, did occur, in an attempt to help local workers and businesses who would be hurt most by the cancellation. The Austin Community Foundation also launched a "Stand with Austin Fund" for donations to "individuals and small businesses most negatively impacted by the cancellation of SXSW and least able to recover on their own."
On March 13, 2020, festival organizers announced that they would proceed with juried and special awards, with judges viewing submissions online. On March 24, the winners of the 2020 SXSW Gaming Awards were announced on the SXSW website, and the honorees recorded acceptance messages for the SXSW YouTube channel and website. ''Sekiro: Shadows Die Twice'' was awarded Video Game of the Year.
On April 2, SXSW announced a joint venture with Amazon Prime Video to launch a film festival collection. Filmmakers scheduled to screen films at SXSW were given the option to have their films play exclusively, and for free, on Prime Video in the U.S. for a 10-day "virtual film festival".
In May, SXSW organizers announced "SXSW Sessions Online," a weekly series of online discussions to run through June, with some of the previously announced guest speakers; each video session was streamed online with Q&A portions made available initially to those originally registered for the festival. All sessions were posted afterwards on the SXSW YouTube channel.
2021
A virtual SXSW ran from March 16 to 20.
Films and miniseries that premiered at SXSW include ''Demi Lovato: Dancing with the Devil'', ''Hysterical (2021 film), Hysterical'', ''Jakob's Wife'', ''Violet (2021 film), Violet'', ''Dear Mr. Brody'', ''Here Before (film), Here Before'', ''The Fallout (film), The Fallout'', ''The Lost Sons'', ''Introducing, Selma Blair'', ''Lily Topples the World'', ''Not Going Quietly'', ''The Return: Life After ISIS'', ''Fruits of Labor'' and ''United States vs. Reality Winner''.
Featured speakers included Samantha Bee, Richard Branson, Chiquis Rivera, Tim Ellis (engineer), Tim Ellis, Laurieann Gibson, Taraji P. Henson, Rana el Kaliouby,
Matthew McConaughey
Matthew David McConaughey ( ; born November 4, 1969) is an American actor. He had his breakout role with a supporting performance in the coming-of-age comedy '' Dazed and Confused'' (1993). After a number of supporting roles, his first succes ...
, Adriene Mishler, and Alexi Pappas. Keynote addresses were given by Stacey Abrams,
Pete Buttigieg and
Willie Nelson
Willie Hugh Nelson (born April 29, 1933) is an American country musician. The critical success of the album ''Shotgun Willie'' (1973), combined with the critical and commercial success of ''Red Headed Stranger'' (1975) and '' Stardust'' (197 ...
.
2022
South by Southwest 2022 ran from March 11 to 20.
Organizers of SXSW planned for a hybrid event (in-person with online viewing and participation options); all registered in-person participants and attendees were required to provide proof of full vaccination against COVID-19, or a recent negative COVID-19 test, as a condition of receiving their badge. All on-site SXSW staff and volunteers also needed proof of vaccination. Masks were required in several critical indoor spaces (including areas for registration and exhibitions), physical distancing strongly recommended whenever possible, and hand sanitizing stations provided throughout the conference and exhibition venues. The Austin Convention Center, along with other event venues, upgraded air filtration and increased the cleaning and sanitizing frequency of high touch surfaces, including using UV light technology. The event overall was slightly smaller than in previous (in-person) years with the core downtown area not quite as crowded (and therefore easier and faster to get around) and a smaller number of musical artists and overall content; significantly fewer major celebrities (especially musical acts) appeared than in previous years, although the film component seemed to celebrate a strong comeback after two years of virtual festivals.
Films that premiered at SXSW Film include ''Everything Everywhere All at Once'', ''The Lost City (2022 film), The Lost City'', ''The Unbearable Weight of Massive Talent'', ''Apollo 10 1⁄2: A Space Age Childhood'', ''I Love My Dad'', ''Master of Light'' (winner of the documentary competition), and ''What We Leave Behind (2022 film), What We Leave Behind'' (winner of the Louis Black "Lone Star" and Fandor New Voices Awards). TV series that previewed include ''WeCrashed'' (Apple TV+), the third season of FX's ''Atlanta (TV series), Atlanta'', ''Halo (TV series), Halo'' (Paramount+) and ''The Last Movie Stars'' (CNN+).
At the SXSW Gaming Awards (held March 12), the award for Game of the Year went to ''Final Fantasy XIV: Endwalker'' (Square Enix); it also took home awards for Excellence in Narrative and Excellence in Original Score.
Major performers for SXSW Music included Ashanti (singer), Ashanti, Dolly Parton (her first time at SXSW; the appearance was to promote ''Run, Rose, Run,'' her new album (and companion novel written in collaboration with James Patterson)), Shawn Mendes, Beck (who was also a keynote speaker) and Oleksandra "Sasha" Zaritska, the frontperson of Ukrainian band KAZKA, who planned to make their U.S. debut at SXSW, but the other two members were drafted into military service due to the 2022 Russian invasion of Ukraine, Russian invasion of Ukraine. Zaritska performed as part of a special "Austin Stands With Ukraine" musical showcase.
Winners of the 2022 SXSW Pitch event, in which emerging startups pitch to potential investors, included Syrup Tech, Anthill and Sonavi Labs. The “Best In Show" winner was Hilos, the “Best Bootstrap" award went to Kiro Action and the “Best One-Minute Speed Pitch” went to Unpacking.
Major organizations and brands which exhibited at SXSW (many with standalone "brand activation" pavilions) included Porsche, the University of Arizona, Amazon Prime Video (including a promotion for Lizzo's reality competition series, ''Watch Out for the Big Grrrls''), Peacock (streaming service), Peacock, Paramount+, and several galleries devoted to Non-fungible token, NFTs, including the Doodles project, co-created by artist Evan Keast.
To promote its new ''Halo (TV series), Halo'' series (based on the Halo (franchise), video game franchise), Paramount+ deployed a swarm of 400 purple-lighted drones in the nighttime skies above Austin, spelling out a scannable QR code as well as “#HaloTheSeries Streams Mar 24” and the Paramount+ logo.
Keynote speakers included Grammy Award-winning artists Lizzo and Beck; author Neal Stephenson and producer/director Celine Tricart.
2023
SXSW 2023 will occur March 10–19 in Austin.
A new spinoff event, SXSW Sydney, is scheduled to be held for the first time from October 15 to 22, 2023 in Sydney, Australia.
[SXSW to make international debut in Sydney in October 2023](_blank)
''NME'' June 30, 2022
Economic impact
SXSW is the highest revenue-producing event outside of athletic and other events associated with The University of Texas at Austin for the Austin economy, with an estimated economic impact of $190.3 million in 2012 increasing to $218 million in 2013, $315 million in 2014, $317 million in 2015, and $325 million in 2016. (In comparison, Super Bowl LI brought a $347 million economic impact to the Houston economy and the 2017 NCAA Division I men's basketball tournament, 2017 Final Four brought a $324 million economic impact to the economy of Phoenix, Arizona.)
Additionally, demand for hotel rooms in the Austin area continued to outstrip supply, pushing average nightly room rates up to an all-time high of $350 in 2016, a 60 percent increase over the average room rate seen during 2011's edition of SXSW. The average SXSW registrant also stayed in Austin longer in 2016, spending an average of 5.2 nights, up from 4.9 nights in 2015.
Criticism
The growth of the festival has brought concerns about violence, crowd control, and safety.
The 2014 drunk-driving incident prompted discussion about whether the festival had grown too large and raucous. The organizers of the festival—SXSW Holdings LLC and SXSW Holdings Inc.—were sued by families of the four victims.
In May 2014, partially motivated by the 2014 crash, Austin's Urban Transportation Commission announced that it was seeking to enhance safety at the festival, with an initial focus on implementing transportation measures to resolve issues linked to the festival. The Austin Music Commission also met to discuss music venues and sound problems linked to the festival. The city voted to limit the number of special events which would be approved to 114, a 32 percent decrease from the number of approved events during the 2014 festival.
In 2013, NPR writer Andrea Swensson wrote that she had decided to stop attending the festival, writing, "I can't help but feel that it has strayed far away from its original premise as a grassroots gathering place for new, undiscovered talent and increasingly feels like a big ol' Times Square billboard-sized commercial."
In October 2015, SXSW cancelled two video game panels ("#SavePoint: A Discussion on the Gaming Community" and "Level Up: Overcoming Harassment In Games") scheduled for the 2016 festival due to threats of violence made to the festival hosting the sessions.
In response to the cancellations, BuzzFeed and Vox Media made statements saying they would pull out of the festival if the two panels weren't reinstated.
Organizers then apologized for the cancellations. In lieu of a panel, South by Southwest hosted a daylong "online harassment summit" on March 12, 2016.
In popular culture
* Comedian and actor Fred Armisen began his comic career with the short film ''Fred Armisen's Guide to Music and SXSW'', released in 1998, in which he poses as various characters, asking silly questions of musicians and other attendees at that year's SXSW Music Conference.
* SXSW was featured during the 2005 season of MTV's ''The Real World: Austin, The Real World''. Cast members were tasked with shooting and editing their own documentary on the music festival.
*Comedy duo and band Flight of the Conchords performed at the 2006 SXSW Music Festival, during which time they also recorded a documentary titled ''Flight of the Conchords: A Texan Odyssey'', which aired on New Zealand's TV3 (New Zealand), TV3 in late 2006.
* The 2011 documentary ''Winning America'' is about a US tour of Canadian band Said the Whale that culminates in that year's SXSW Music Festival.
* In the 2014 British film ''Frank (film), Frank'', an experimental band (led by the title character) is booked to play a show at the SXSW Music Festival, but the gig leads to the band's breakup.
* In the 2019 anime ''Carole & Tuesday'', the titular duo is booked to perform at the SXSW Music Festival in Mars.
Spinoff festivals
In addition to the three main South by Southwest festivals, the company runs other conferences: SXSW EDU, a conference on educational innovation, held in Austin, and the upcoming SXSW Sydney, to be held in October 2023 in Sydney, Australia.
The creators of South by Southwest co-created two similar festivals in 1995: North by Northwest (NXNW) in Portland, Oregon (co-founded by the ''Willamette Week''), and
North by Northeast
North by Northeast (or NXNE) is an annual music and arts festival held each June in Toronto, Ontario, Canada. The festival's main focus is live music, but it also includes an eSports gaming tournament, comedy, a conversations series, a flea mark ...
(NXNE) in
Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the ancho ...
(co-founded by ''Now (newspaper), Now'').
North by Northwest ended in 2001, and was replaced by MusicfestNW (MFNW), an event run entirely by the ''Willamette Week''.
[Tech may have found its next SXSW](_blank)
John Patrick Pullen, ''CNNMoney'', August 28, 2012
From 2006 to 2010, organizers ran West by Southwest (WXSW) in Tucson, Arizona, a music festival which occurred directly before South by Southwest and mostly featured bands that were also booked for SXSW.
Other former conferences run by the SXSW organization include:
* SXSW Eco, a conference focusing on social and environmental issues through the lens of technology, creativity and design held in Austin from 2011 to 2016
*
SXSW V2V SXSW V2V was an annual technology entrepreneurship conference, spun off from the South by Southwest conference, held from 2013 to 2015. It featured a startup competition, panel discussions, and mentoring workshops for entrepreneurs. Hosted in Las Ve ...
, a conference focused on innovative startup company, startups, held in Las Vegas from 2013 to 2015
* The me Convention, held in Frankfurt, Germany and in Stockholm, Sweden, in collaboration with Mercedes-Benz, from 2017 to 2019
Similar festivals
Active festivals inspired by SXSW include the following:
* Web Summit – Lisbon, Portugal
* Live at Heart – Örebro, Sweden
* So What?! Music Fest (originally known as "South by So What?!") – Dallas–Fort Worth Metroplex
* The Great Escape Festival – Brighton, England
* XOXO (festival), XOXO – Portland, Oregon
Festivals inspired by SXSW that are no longer running include:
* 35 Denton (originally known as "North by 35" or "NX35", then "35 Conferette") – Denton, Texas (2009–2016)
* C2SV (originally known as "SVSX") – San Jose, California (2012–2016)
* The Goa Project – Goa, India (2013-2018)
* Incubate (festival), Incubate (originally known as "ZXZW") – Tilburg, Netherlands (2005–2016)
* MidPoint Music Festival (MPMF) – Cincinnati, Ohio (2001–2017)
* MoSo – Saskatoon, Canada (2011–2016)
* MusicfestNW (MFNW) - Portland, Oregon (2001-2018)
* North by North Western (NXNW) - Wigan, England (2007-2009)
* Sounds by South Bend (originally known as "South by South Bend") – South Bend, Indiana (2013–2015)
* South by Due East – Houston, Texas (2003-2019)
* Tech Open Air (TOA) – Berlin (2012-2020)
* TechfestNW (TFNW), a sister conference to MusicFestNW - Portland, Oregon (2012-2021)
* Yes and Yes Yes (YXYY) (originally known as "Yes by Yes Yes") – Palm Springs, California (2013–2017)
Festivals inspired by South by Southwest have been collectively nicknamed "four-letter festivals". ''Metro Silicon Valley'', which founded C2SV, wrote in 2013 that such festivals were important revenue sources for the alternative newspaper, alternative weekly newspapers that founded them.
On October 3, 2016, a one-day festival, called "South by South Lawn" (SXSL), was held at the White House; it was a collaboration between SXSW, US President
Barack Obama
Barack Hussein Obama II ( ; born August 4, 1961) is an American politician who served as the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, Obama was the first African-American president of the U ...
, and the American Film Institute.
References
External links
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{{Music venues of Texas
Conferences in the United States
Film festivals in Austin, Texas
Annual events in Texas
Music festivals in Texas
March events
Music conferences
Electronic music festivals in the United States
Rock festivals in the United States
Computer conferences
Technology conferences
Music festivals established in 1987
Film festivals established in 1987
1987 establishments in Texas
Festivals in Austin, Texas