Shobu Yarlagadda and Prasad Devineni are an Indian film producer duo. They founded

Arka Media Works Arka Media Works is an Indian film production and trans-media company based out of Hyderabad, known for their works in Television and Telugu cinema. Founded in 2001 by Shobu Yarlagadda, and Prasad Devineni Shobu Yarlagadda and Prasad Devin ...

, a film production company known for its works in

Telugu cinema Telugu cinema, also known as Tollywood, is the segment of Indian cinema dedicated to the production of motion pictures in the Telugu language, widely spoken in the states of Andhra Pradesh and Telangana. Telugu cinema is based in Film Nagar, ...

. Their notable productions include '' Vedam'' (2010), ''

Maryada Ramanna ''Maryada Ramanna'' is a 2010 Indian Telugu-language action comedy drama film co-written and directed by S. S. Rajamouli. The film is produced by Shobu Yarlagadda and Prasad Devineni under Arka Media Works. The film stars Sunil, Saloni and Na ...

'' (2010), the ''Baahubali'' film series (2015–2017), and '' Uma Maheswara Ugra Roopasya'' (2020). Yarlagadda and Devineni have together garnered two National Film Awards, two state

Nandi Awards The Nandi Awards are the awards that recognise the excellence in Telugu cinema, Telugu theatre and Telugu television, and Lifetime achievements in Indian cinema. Presented annually by the Government of Andhra Pradesh, the award is named after ...

, three Filmfare South Awards, two

SIIMA South Indian International Movie Awards, also known as the SIIMA Awards, rewards the artistic and technical achievements of the South Indian film industry. It was launched in 2012 by Vishnu Vardhan Induri and Brinda Prasad Adusimilli to apprec ...

awards, one

Zee Cine Awards Telugu The Zee Cine Awards Telugu is an awards ceremony for the Telugu cinema and Telugu music. They were instituted in December 2017, under the name Zee Telugu Golden Awards to award the excellence in Telugu cinema and Telugu Music. History Zee Telu ...

and the Saturn Award.

Early life

Yarlagadda was born in

Gudivada Gudivada is a city in Krishna district of the Indian state of Andhra Pradesh. It is a municipality and the headquarters of Gudivada mandal in Gudivada revenue division. It is one of the cities in the state to be a part of Andhra Pradesh Capital ...

in Krishna District,

Andhra Pradesh Andhra Pradesh (, abbr. AP) is a state in the south-eastern coastal region of India. It is the seventh-largest state by area covering an area of and tenth-most populous state with 49,386,799 inhabitants. It is bordered by Telangana to the ...

. He graduated in Civil and Environmental Engineering from Andhra University in 1992. He went on to Texas A&M and graduated in Agricultural Engineering in 1995. For over a year and a half, he worked as an Air Resources Engineer in Greater Los Angeles Area for California Air Resources Board. In 2001 he established

Arka Mediaworks Arka Media Works is an Cinema of India, Indian film production company, production and trans-media company based out of Hyderabad, India, Hyderabad, known for their works in Television and Telugu cinema. Founded in 2001 by Shobu Yarlagadda, and ...

with Prasad Devineni. Yarlagadda is the son-in-law of veteran director

K. Raghavendra Rao Kovelamudi Raghavendra Rao (born 23 May 1942) is an Indian film director, screenwriter, and producer known for his works predominantly in Telugu cinema besides having directed a few Hindi films. He has garnered four state Nandi Awards and fiv ...

Career

In 2001, Yarlagadda established

; Arka means sunrays in Sanskrit. It produces television content in six languages (Telugu, Tamil, Kannada, Oriya, Bangla and Marathi). He has worked as line producer for films such as ''

Morning Raaga ''Morning Raga'' is a 2004 Indian musical drama film written and directed by Mahesh Dattani, and produced by K. Raghavendra Rao under Arka Media Works. It stars Shabana Azmi, Prakash Kovelamudi, Perizaad Zorabian, Lillete Dubey and Nassar. The ...

'', and ''

Anaganaga O Dheerudu ''Once Upon a time there was a warrior'' () is a 2011 Indian Telugu-language fantasy adventure film written and directed by Prakash Kovelamudi in his first mainstream film. It is produced by Walt Disney Pictures with veteran director K. Raghaven ...

''. He was Executive Producer for films such as ''

Bobby Bobby or Bobbie may refer to: People * Bobby (given name), a list of names * Bobby (actress), from Bangladesh * Bobby (rapper) (born 1995), from South Korea * Bobby (screenwriter) (born 1983), Indian screenwriter * Bobby, old slang for a constabl ...

'' and ''

Pandurangadu ''Pandurangadu'' is 2008 Telugu-language biographical film, based on the life of ''Pundarika'', produced by K. Krishna Mohana Rao on R. K. Film Associates banner, directed by K. Raghavendra Rao. Starring Nandamuri Balakrishna, Sneha, Tabu and ...

.'' Prasad Devineni produced ''

Pallakilo Pellikoothuru ''Pallakilo Pellikoothuru'' () is a 2004 Indian Telugu-language romantic drama film directed by Suchitra Chandrabose. Its stars Gowtham and Rathi. The film introduces Brahmanandam's son Gowtham and Bangalore-based Rathi's Telugu debut. K. Ragha ...

''. Yarlagadda and Devineni serve as the board members of

, a film production company. They produced the two part '' Baahubali: The Beginning'' (2015) premiered at the Brussels International Fantastic Film Festival, and '' Baahubali 2: The Conclusion'' (2017) premiered at the

British Film Institute The British Film Institute (BFI) is a film and television charitable organisation which promotes and preserves film-making and television in the United Kingdom. The BFI uses funds provided by the National Lottery (United Kingdom), National Lot ...

, while becoming the highest grossing Indian multilingual film

franchise Franchise may refer to: Business and law * Franchising, a business method that involves licensing of trademarks and methods of doing business to franchisees * Franchise, a privilege to operate a type of business such as a cable television p ...

of all time globally with a cumulative box office earnings of approximately . The first part of the Telugu film has received the

National Film Award for Best Feature Film The National Award for Best Feature Film is one of the categories in the National Film Awards presented annually by the Directorate of Film Festivals, the organisation set up by Ministry of Information and Broadcasting in India. It is one of se ...

, and got nominated for

Saturn Award for Best Fantasy Film The Saturn Awards for Best Fantasy Film is an award presented to the best film in the fantasy genre by the Academy of Science Fiction, Fantasy & Horror Films Academy of Science Fiction, Fantasy and Horror Films is an American non-profit organ ...

by the American Academy of Science Fiction, Fantasy and Horror Films. The second part has garnered the Telstra People's Choice Award at the 2017

Indian Film Festival of Melbourne The Indian Film Festival of Melbourne (IFFM) is a Victoria State Government-funded annual festival based in Melbourne founded in 2012. It is presented by Film Victoria, and the provider is chosen through a tender process. The current tender prov ...

. The second part, The Conclusion (2017) received the American

Saturn Award for Best International Film The Saturn Award for Best International Film is one of the annual awards given by the American professional organization, the Academy of Science Fiction, Fantasy & Horror Films. The Saturn Awards, which are the oldest film-specialized awards to rew ...

, and the Australian Telstra People's Choice Award.

Filmography

Awards

;

* Telstra People's Choice Award - (Producer) - '' Baahubali 2: The Conclusion'' (2017) ; National Film Awards *

(Producer) - '' Baahubali: The Beginning'' (2015) * Best Popular Film Providing Wholesome Entertainment - '' Baahubali: The Conclusion'' (2017) ;

Nandi Award for Best Feature Film This is the list of winners of the Nandi Award for Best Feature Films since 1964. Best Feature Film - Gold Second Best Feature Film - Silver Third Best Feature Film - Bronze References See also * Cinema of Andhra Pradesh {{DEFAULTSORT:Na ...

- '' Vedam'' (2010) * Nandi Award - Best Popular Feature Film - ''

'' (2010) ; Filmfare Awards South *

Filmfare Award for Best Film - Telugu ''Filmfare'' is an Indian English-language fortnightly magazine published by Worldwide Media. Acknowledged as one of Indian most popular entertainment magazines, it publishes pieces involving news, interviews, photos, videos, reviews, events, a ...

- ''Vedam'' (2010) *

- ''Baahubali: The Beginning'' (2015) *

- ''Baahubali: The Conclusion'' (2017) ;

CineMAA Awards The CineMAA Awards are presented annually by the Maa TV Group to honour artistic and technical excellence of professionals in the Telugu Cinema. The awards were introduced in 2004. The CineMAA Awards are voted for by both the public and a commit ...

* Best film - ''Maryada Ramanna'' (2010) * Best film - '' Baahubali: The Beginning'' (2015) ;

South Indian International Movie Awards South Indian International Movie Awards, also known as the SIIMA Awards, rewards the artistic and technical achievements of the South Indian film industry. It was launched in 2012 by Vishnu Vardhan Induri and Brinda Prasad Adusimilli to appre ...

SIIMA Award for Best Film South Indian International Movie Awards, also known as the SIIMA Awards, rewards the artistic and technical achievements of the South Indian film industry. It was launched in 2012 by Vishnu Vardhan Induri and Brinda Prasad Adusimilli to appre ...

- '' Baahubali: The Beginning'' (2015) *

- '' Baahubali 2: The Conclusion''(2017) ;

* Best Film - '' Baahubali 2: The Conclusion''(2017) ;

Santosham Film Awards Santosham Film Awards, currently known as Santosham South Indian Film Awards are one of the most popular awards given for Tollywood films and Telugu Music Artistes. Background The awards first began in 2004 by the annual ''Santosham'' magazine ...

Best Producer Best or The Best may refer to: People * Best (surname), people with the surname Best * Best (footballer, born 1968), retired Portuguese footballer Companies and organizations * Best & Co., an 1879–1971 clothing chain * Best Lock Corporatio ...

- '' Baahubali: The Beginning'' (2015)

References

{{DEFAULTSORT:Yarlagadda, Shobu and Devineni, Prasad Living people Nandi Award winners Telugu film producers Texas A&M University alumni Engineers from Andhra Pradesh Film producers from Andhra Pradesh Businesspeople from Hyderabad, India Indian emigrants to the United States American people of Telugu descent People from Krishna district Filmfare Awards South winners Telstra People's Choice Award winners Producers who won the Best Feature Film National Film Award Producers who won the Best Popular Film Providing Wholesome Entertainment National Film Award Santosham Film Awards winners Zee Cine Awards Telugu winners Indian filmmaking duos Year of birth missing (living people)