Maverick (company)
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Maverick was an American entertainment company founded in 1992 by
Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...
, Frederick DeMann, and Veronica "Ronnie" Dashev, and formerly owned and operated by
Warner Music Group Warner Music Group Corp. ( d.b.a. Warner Music Group, commonly abbreviated as WMG) is an American multinational entertainment and record label conglomerate headquartered in New York City. It is one of the " big three" recording companies and t ...
. It included a
record label A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...
(Maverick Records), a film production company (Maverick Films), book publishing, music publishing, a Latin record division (Maverick Música), and a television production company. The first releases for the company were Madonna's 1992 coffee table publication ''
Sex Sex is the trait that determines whether a sexually reproducing animal or plant produces male or female gametes. Male plants and animals produce smaller mobile gametes (spermatozoa, sperm, pollen), while females produce larger ones ( ova, of ...
'' and her studio album ''
Erotica Erotica is literature or art that deals substantively with subject matter that is erotic, sexually stimulating or sexually arousing. Some critics regard pornography as a type of erotica, but many consider it to be different. Erotic art may use a ...
'', which were released simultaneously to great controversy as well as success. Journalist and biographer J. Randy Taraborrelli considered the existence of Maverick Records to be an "anomaly", as Madonna became one of the first female artists to have a ''real'' label and one of the few women to run her own entertainment company. DeMann was bought out of the company for a reported $20 million in 1998.
Guy Oseary Guy Harley Oseary ( he, גיא עוזרי; born October 3, 1972) is an Israeli-American talent manager and writer. His clients include Madonna, U2 and the Red Hot Chili Peppers. Biography Guy Oseary was born on October 3, 1972, in Jerusale ...
increased his stake in the company and took control as chairman and CEO. Madonna and Dashev left in 2004 after a lawsuit between Maverick and Warner Music Group. Since 2009, the label has been defunct, with its retained acts now recording for
Warner Bros. Records Warner Records Inc. (formerly Warner Bros. Records Inc.) is an American record label. A subsidiary of the Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division of the ...
directly. In 2014, the brand was revived as a management group founded by Oseary with
Live Nation Entertainment Live Nation Entertainment, Inc. is an American global entertainment company and monopoly that was founded in 2010 following the merger of Live Nation and Ticketmaster. The company promotes, operates, and manages ticket sales for live entertainme ...
.


History


Beginnings

Maverick Records launched in April 1992 as a unit of the Maverick entertainment company. It was a joint venture among
Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...
, Frederick DeMann, Veronica "Ronnie" Dashev and
Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
, and its name was combined from the names of three of the founders; Madonna, Veronica and Frederick. The company had divisions for recording, music publishing, television, film, merchandising and book publishing. The venture was part of a $60 million recording and business deal between Madonna and
Time Warner Warner Media, LLC ( traded as WarnerMedia) was an American multinational mass media and entertainment conglomerate. It was headquartered at the 30 Hudson Yards complex in New York City, United States. It was originally established in 1972 by ...
. It gave her 20% royalties from the music proceedings, one of the highest rates in the industry, equalled at that time only by Michael Jackson's royalty rate established a year earlier with
Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professional ...
. At the time of its launch, the company was bi-coastal, with offices in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
and
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
. The record company division of Maverick also consisted of sub-label Maverick Musica (a Miami, Florida-based satellite label focusing on Latin-American music) and Maverick Music Publishing. The first releases for the company were Madonna's 1992 coffee table publication, ''
Sex Sex is the trait that determines whether a sexually reproducing animal or plant produces male or female gametes. Male plants and animals produce smaller mobile gametes (spermatozoa, sperm, pollen), while females produce larger ones ( ova, of ...
'', and her studio album ''
Erotica Erotica is literature or art that deals substantively with subject matter that is erotic, sexually stimulating or sexually arousing. Some critics regard pornography as a type of erotica, but many consider it to be different. Erotic art may use a ...
'', which were released simultaneously to great controversy.


Commercial success

Maverick's first commercial success was with the self-titled debut album by
Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...
-based
grunge Grunge (sometimes referred to as the Seattle sound) is an alternative rock genre and subculture that emerged during the in the American Pacific Northwest state of Washington, particularly in Seattle and nearby towns. Grunge fuses elements of p ...
band
Candlebox Candlebox is an American rock band from Seattle, Washington. Since its formation in 1990, the group has released seven studio albums, several charting singles, a compilation, and a CD+DVD. Candlebox found immediate success with the release of ...
. Released in 1993, the album would be RIAA-certified quadruple platinum in the United States. The following year, the label signed Canadian musician
Alanis Morissette Alanis Nadine Morissette ( ; born June 1, 1974) is a Canadian-American singer, songwriter, and actress. Known for her emotive mezzo-soprano voice and confessional songwriting, Morissette began her career in Canada in the early 1990s with tw ...
, whose third album (and Maverick debut) ''
Jagged Little Pill ''Jagged Little Pill'' is the third studio album by Canadian singer Alanis Morissette, released on June 13, 1995, through Maverick. It was her first album to be released worldwide. It marked a stylistic departure from the dance-pop sound of her ...
'' was released in 1995, and would be eventually certified 16× platinum in the U.S. (overall global sales of 33 million units)–making it the best selling album in the label's history, and of the 1990s. DeMann was bought out of the company for a reported $20 million in 1998, after which
Guy Oseary Guy Harley Oseary ( he, גיא עוזרי; born October 3, 1972) is an Israeli-American talent manager and writer. His clients include Madonna, U2 and the Red Hot Chili Peppers. Biography Guy Oseary was born on October 3, 1972, in Jerusale ...
increased his stake in the company and took control as chairman and CEO. Throughout the 1990s to the middle 2000s, Maverick would also release albums by
Erasure Erasure () is an English synth-pop duo formed in London in 1985, consisting of lead vocalist and songwriter Andy Bell with songwriter, producer and keyboardist Vince Clarke, previously known as co-founder of the band Depeche Mode and a membe ...
,
Michelle Branch Michelle Jacquet DeSevren Branch (born July 2, 1983) is an American singer, songwriter, and guitarist. During the early 2000s, she released two top-selling albums: ''The Spirit Room'' and '' Hotel Paper.'' She won a Grammy Award for Best Pop Co ...
,
Meshell Ndegeocello Michelle Lynn Johnson, better known as Meshell Ndegeocello (; born August 29, 1968), is a German-born American singer-songwriter, rapper, and bassist. She has gone by the name Meshell Suhaila Bashir-Shakur which is used as a writing credit on so ...
,
U.N.V. U.N.V. (or Universal Nubian Voices) was an R&B group based out of Detroit, Michigan. The group consisted of brothers John Powe and Shawn Powe, and members John Clay and Demetrius Peete. They are best known for their 1993 summer hit single, "Somet ...
,
Dana Dane Dana McCleese (born September 6, 1965), better known by his stage name Dana Dane, is an American rapper known for performance of humorous lyrics and for his fashion sense. Early life Dana was born in the Walt Whitman housing project in Fort Gre ...
, N-Phase,
Dalvin DeGrate Dalvin Ertimus DeGrate (born July 23, 1971, in Hampton, Virginia) is an American R&B and soul musician, singer and rapper, best known for his days as Mr. Dalvin, one-quarter of the R&B group Jodeci. Career The rapper for the group, DeGrate ra ...
,
the Prodigy The Prodigy are an English electronic dance music band formed in Braintree, Essex, in 1990 by producer, keyboard player and songwriter Liam Howlett. The original line-up also featured dancer and singer Keith Flint and dancer and occasional l ...
,
Cleopatra Cleopatra VII Philopator ( grc-gre, Κλεοπάτρα Φιλοπάτωρ}, "Cleopatra the father-beloved"; 69 BC10 August 30 BC) was Queen of the Ptolemaic Kingdom of Egypt from 51 to 30 BC, and its last active ruler.She was also a ...
,
Tyler Hilton Tyler James Hilton (born November 22, 1983) is an American singer-songwriter and actor. Hilton began his professional career in music in 2000. '' Rolling Stone magazine'' compared him to his contemporary, Howie Day, while others have compared H ...
,
Muse In ancient Greek religion and mythology, the Muses ( grc, Μοῦσαι, Moûsai, el, Μούσες, Múses) are the inspirational goddesses of literature, science, and the arts. They were considered the source of the knowledge embodied in the ...
,
Deftones Deftones is an American alternative metal band formed in Sacramento, California in 1988. They were formed by Chino Moreno (vocals, guitar), Stephen Carpenter (guitar), Abe Cunningham (drums), and Dominic Garcia (bass). During their first five ...

Summercamp
No Authority No Authority, was an American boyband that was signed to Michael Jackson's record label MJJ music. They are known for their singles, "Don't Stop", "One More Time". "Girlfriend" (which was featured on the Trippin' soundtrack), "Can I Get Your Numb ...
and
William Orbit William Mark Wainwright (born 15 December 1956),"William Orbit." ''Contemporary Musicians''. Vol. 30. Farmington Hills, MI: Gale, 2000. Retrieved via ''Biography in Context'' database, 7 May 2017. Available onlinvia ''Encyclopedia.com'' known ...
. "I'm happy with Maverick as a label," observed the Prodigy's
Liam Howlett Liam Paul Paris Howlett (born 21 August 1971) is an English record producer, musician, songwriter, co-founder and leader of the British electronic band The Prodigy, and an occasional DJ. Early years Howlett was born in Braintree, Essex, En ...
. "They respect their bands; even the ones who aren't selling."


Decline and final years

By the early 2000s, Maverick saw its commercial fortunes decline and business operations financially unravel. In March 2004, the label and Madonna filed suit against Warner Music Group (and its former parent company, Time Warner), claiming that mismanagement of resources and poor
bookkeeping Bookkeeping is the recording of financial transactions, and is part of the process of accounting in business and other organizations. It involves preparing source documents for all transactions, operations, and other events of a business. Tr ...
had cost the company millions of dollars. Warner filed a countersuit, alleging that Maverick had lost tens of millions of dollars on its own. On June 14, 2004, the dispute was resolved when Maverick shares owned by Madonna and Dashev were purchased — which effectively exiled the two of them from the company, as it then became a wholly owned subsidiary of Warner Music Group. Then Maverick CEO
Guy Oseary Guy Harley Oseary ( he, גיא עוזרי; born October 3, 1972) is an Israeli-American talent manager and writer. His clients include Madonna, U2 and the Red Hot Chili Peppers. Biography Guy Oseary was born on October 3, 1972, in Jerusale ...
, meanwhile, retained his position until WMG purchased his label shares in 2006. The same year, the band
Lillix Lillix () was a pop rock band from Cranbrook, British Columbia, Canada, formed in 1997 when the early members were in high school. The band was originally an all-girl group under the name Tigerlily composed of guitarist Tasha-Ray Evin, keyboard ...
, which at the time was signed to the label, claimed that the Maverick label no longer existed and that all the artists were now handled by Warner Bros. directly. In 2009, the record company folded. Two of the label's most successful artists, Alanis Morissette and Michelle Branch, left in the late 2000s. Branch left in 2007 after disbanding
The Wreckers The Wreckers were an American country music duo formed in 2005 by Michelle Branch and Jessica Harp, both of whom had solo recordings before the duo's foundation. In 2006, the duo released its debut album '' Stand Still, Look Pretty'', which produ ...
, while Morissette left after the release of 2008 album ''
Flavors of Entanglement ''Flavors of Entanglement'' is the seventh studio album, fifth international release and last Maverick Records release by Canadian singer-songwriter Alanis Morissette. The album, which was originally set for an April release, came out on May 30, ...
''. Madonna's recording contract remained with
Warner Bros. Records Warner Records Inc. (formerly Warner Bros. Records Inc.) is an American record label. A subsidiary of the Warner Music Group, it is headquartered in Los Angeles, California. It was founded on March 19, 1958, as the recorded music division of the ...
under a separate agreement until 2009. In 2001, Maverick Picture Company was rebranded as simply Maverick Films and was solely managed by Madonna and
Guy Oseary Guy Harley Oseary ( he, גיא עוזרי; born October 3, 1972) is an Israeli-American talent manager and writer. His clients include Madonna, U2 and the Red Hot Chili Peppers. Biography Guy Oseary was born on October 3, 1972, in Jerusale ...
, CEO of another Maverick division, Maverick Records. In 2004, Madonna and Dashev were bought out of Maverick after a lawsuit with Warner Music Group and they no longer have an interest in the company. In August 2008, company head Mark Morgan and Oseary split with Oseary retaining the rights to the Maverick name his artist management business while Morgan retain ownership of the company's projects and changing the name to
Imprint Entertainment Imprint Entertainment is an American film, TV and media production company founded by former talent agent and talent manager Michael Becker, alongside Mark Morgan, former CEO of Maverick Entertainment in 2008. In 2011, Becker became sole owner a ...
. Oseary later formed a joint venture with
Live Nation Entertainment Live Nation Entertainment, Inc. is an American global entertainment company and monopoly that was founded in 2010 following the merger of Live Nation and Ticketmaster. The company promotes, operates, and manages ticket sales for live entertainme ...
in 2014 to revive
Maverick Maverick, Maveric or Maverik may refer to: History * Maverick (animal), an unbranded range animal, derived from U.S. cattleman Samuel Maverick Aviation * AEA Maverick, an Australian single-seat sportsplane design * General Aviation Design Burea ...
as a management group. In 2010, Maverick Records sued teenage file-sharer Whitney Harper for
copyright infringement Copyright infringement (at times referred to as piracy) is the use of works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the copyright holder, s ...
, and won the case. Harper was ordered to pay $750 per song for the three dozen songs downloaded from the Internet. The case was appealed to the
Supreme Court of the United States The Supreme Court of the United States (SCOTUS) is the highest court in the federal judiciary of the United States. It has ultimate appellate jurisdiction over all U.S. federal court cases, and over state court cases that involve a point o ...
, which declined review of the case following an opinion by Justice
Samuel Alito Samuel Anthony Alito Jr. ( ; born April 1, 1950) is an American lawyer and jurist who serves as an associate justice of the Supreme Court of the United States. He was nominated by President George W. Bush on October 31, 2005, and has served ...
. The case is known as ''Harper v. Maverick Recording Co.''.


Selected recording artists

*
Aaron Bruno Aaron Richard Bruno (born November 11, 1978) is an American singer, songwriter, and musician, who is best known as the founder, lead singer and last remaining original member of Awolnation. He is a former member of the post-grunge band Home Tow ...
(2002) *Elia Alberghini (2022) *
Alanis Morissette Alanis Nadine Morissette ( ; born June 1, 1974) is a Canadian-American singer, songwriter, and actress. Known for her emotive mezzo-soprano voice and confessional songwriting, Morissette began her career in Canada in the early 1990s with tw ...
(1994–2009) *
Bad Brains Bad Brains are an American rock band formed in Washington, D.C. in 1976. Originally a jazz fusion band under the name Mind Power, they are widely regarded as pioneers of hardcore punk, though the band's members have objected to the use of this ...
(1994–1995) * Baxter (1998) *
Candlebox Candlebox is an American rock band from Seattle, Washington. Since its formation in 1990, the group has released seven studio albums, several charting singles, a compilation, and a CD+DVD. Candlebox found immediate success with the release of ...
(1992-2000) *
Cleopatra Cleopatra VII Philopator ( grc-gre, Κλεοπάτρα Φιλοπάτωρ}, "Cleopatra the father-beloved"; 69 BC10 August 30 BC) was Queen of the Ptolemaic Kingdom of Egypt from 51 to 30 BC, and its last active ruler.She was also a ...
(1998–2001) *
Dana Dane Dana McCleese (born September 6, 1965), better known by his stage name Dana Dane, is an American rapper known for performance of humorous lyrics and for his fashion sense. Early life Dana was born in the Walt Whitman housing project in Fort Gre ...
(1994–1995) * Dalvin DeGrate *
Deftones Deftones is an American alternative metal band formed in Sacramento, California in 1988. They were formed by Chino Moreno (vocals, guitar), Stephen Carpenter (guitar), Abe Cunningham (drums), and Dominic Garcia (bass). During their first five ...
(1995–2006) *
Erasure Erasure () is an English synth-pop duo formed in London in 1985, consisting of lead vocalist and songwriter Andy Bell with songwriter, producer and keyboardist Vince Clarke, previously known as co-founder of the band Depeche Mode and a membe ...
(1997) *
Family Force 5 FF5 (formerly known as Family Force 5, The Phamily, Ground Noise and The Brothers) is an American Christian rock band from Atlanta, Georgia. The band formed in 2005 by brothers Solomon "Soul Glow Activatur" Olds, Joshua "Fatty" Olds, and Jacob " ...
(2006) * Goldfinger (2005) *
Jack's Mannequin Jack's Mannequin was an American rock band formed in 2004, hailing from Orange County, California. The band originally began as a solo project for Andrew McMahon, the frontman of Something Corporate. The band was signed to Maverick Records and re ...
(2005–2008) * Jude (1998–2001) *
Madonna Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, a ...
(1992–2004) *
Meshell Ndegeocello Michelle Lynn Johnson, better known as Meshell Ndegeocello (; born August 29, 1968), is a German-born American singer-songwriter, rapper, and bassist. She has gone by the name Meshell Suhaila Bashir-Shakur which is used as a writing credit on so ...
(1992–2003) *
Mest Mest is an American rock band originally formed by lead vocalist and guitarist Tony Lovato, bassist Matt Lovato, drummer Nick Gigler, and guitarist Jeremiah Rangel. They broke up in 2006 after eleven years, but temporarily reformed in Californi ...
(1995–2006) *
Michelle Branch Michelle Jacquet DeSevren Branch (born July 2, 1983) is an American singer, songwriter, and guitarist. During the early 2000s, she released two top-selling albums: ''The Spirit Room'' and '' Hotel Paper.'' She won a Grammy Award for Best Pop Co ...
(2001–2003) *
Muse In ancient Greek religion and mythology, the Muses ( grc, Μοῦσαι, Moûsai, el, Μούσες, Múses) are the inspirational goddesses of literature, science, and the arts. They were considered the source of the knowledge embodied in the ...
(1999–2004) *
Neurotic Outsiders Neurotic Outsiders was a British-American rock supergroup founded in 1995, consisting of Steve Jones of the Sex Pistols, Matt Sorum and Duff McKagan of Guns N' Roses, and John Taylor of Duran Duran. The first line-up featured Billy Idol and ...
(1996–1997) * NPhase (1994) *
Onesidezero Onesidezero (also depicted as OneSideZero) is an American rock band. Their style is often described as heavy melodic rock. Their songs are often very dark, with deep lyrics and slow bass lines. History Formed in 1997, the band recorded seve ...
(2000–2002) *
Paul Oakenfold Paul Mark Oakenfold (born 30 August 1963), formerly known mononymously as Oakenfold, is an English record producer, remixer and trance DJ. He has provided over 100 remixes for over 100 artists including U2, Moby, Madonna, Britney Spears, Mass ...
(2002–2006) * Proper Grounds (1993) *
Solar Twins Solar-type star, solar analogs (also analogues), and solar twins are stars that are particularly similar to the Sun. The stellar classification is a hierarchy with solar twin being most like the Sun followed by solar analog and then solar-typ ...
(1999–2000) *
Story Of The Year Story of the Year is an American rock band formed in St. Louis, Missouri, Story of the Year at Allmusic.comAccessed May 17, 2007. in 1995 under the name 67 North. The band eventually changed their name to Big Blue Monkey in 1998, and then subseq ...
(2002-2007) * Tantric (2000–2004) *
The Prodigy The Prodigy are an English electronic dance music band formed in Braintree, Essex, in 1990 by producer, keyboard player and songwriter Liam Howlett. The original line-up also featured dancer and singer Keith Flint and dancer and occasional l ...
(US) *
The Wreckers The Wreckers were an American country music duo formed in 2005 by Michelle Branch and Jessica Harp, both of whom had solo recordings before the duo's foundation. In 2006, the duo released its debut album '' Stand Still, Look Pretty'', which produ ...
(2006–2007) *
Tyler Hilton Tyler James Hilton (born November 22, 1983) is an American singer-songwriter and actor. Hilton began his professional career in music in 2000. '' Rolling Stone magazine'' compared him to his contemporary, Howie Day, while others have compared H ...
(2001–2005) *
U.N.V. U.N.V. (or Universal Nubian Voices) was an R&B group based out of Detroit, Michigan. The group consisted of brothers John Powe and Shawn Powe, and members John Clay and Demetrius Peete. They are best known for their 1993 summer hit single, "Somet ...
(1993-1995) *
William Orbit William Mark Wainwright (born 15 December 1956),"William Orbit." ''Contemporary Musicians''. Vol. 30. Farmington Hills, MI: Gale, 2000. Retrieved via ''Biography in Context'' database, 7 May 2017. Available onlinvia ''Encyclopedia.com'' known ...
(1999–2000)


Divisions

*Maverick Records – record label *Maverick Musica – Latin division of Maverick Records *Maverick Books – book publishing *Maverick Films - production company, now
Imprint Entertainment Imprint Entertainment is an American film, TV and media production company founded by former talent agent and talent manager Michael Becker, alongside Mark Morgan, former CEO of Maverick Entertainment in 2008. In 2011, Becker became sole owner a ...
*MadGuy Television – television production, now Imprint Television *MadGuy Films – film and television production *Maverick Music – publishing division


See also

* 2010 term United States Supreme Court opinions of Samuel Alito *
BMG Music v. Gonzalez ''BMG Music v. Gonzalez'', 430 F.3d 888 (7th Cir. 2005), was a court decision in which the United States Court of Appeals for the Seventh Circuit ruled that a record company could sue a person who engaged in online sharing of music files for cop ...


References


External links


Official Website
* {{DEFAULTSORT:Maverick (Entertainment Company) Film production companies of the United States Defunct record labels of the United States Record labels based in California Pop record labels Rock record labels Soundtrack record labels Defunct companies based in Greater Los Angeles Record labels established in 1992 Record labels disestablished in 2008 Warner Music labels Labels distributed by Warner Music Group Madonna Warner Records Vanity record labels