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Miss Brazil ( pt, Miss Brasil) is a Brazilian national
beauty pageant A beauty pageant is a competition that has traditionally focused on judging and ranking the physical attributes of the contestants. Pageants have now evolved to include inner beauty, with criteria covering judging of personality, intelligence, ...
, held annually since 1954. The competition has gone through several incarnations throughout its history, while its main purpose has been to select the Brazilian representative for the
Miss Universe Miss Universe is an annual international beauty pageant that is run by a United States and Thailand based Miss Universe Organization.Natalie Tadena (July 2, 2015"Donald Trump's Miss USA Pageant Lands on Reelz Cable Channel". ''The Wall Stre ...
pageant. Since 2020, the pageant has been owned by Brazilian businessman Winston Ling, while
Marthina Brandt Marthina Brandt (born January 31, 1992) is a pageant dancer and Brazilian beauty queen, Miss Brazil 2015 representing the state of Rio Grande do Sul. With the feat, she competed in the 64th edition of Miss Universe, held on December 20, 2015, in ...
has served as its national director.


History


Early years and golden age (1954–1972)

Since 1900, competitions in the vein of Miss Brazil had existed sporadically throughout the country in a non-consecutive manner. Violeta Lima Castro, crowned Miss Brazil 1900, is sometimes considered the first Miss Brazil, although the records surrounding her being the alleged first winner are inconsistent and some records allege that a different woman was crowned as the first Miss Brazil during the time of the
Empire of Brazil The Empire of Brazil was a 19th-century state that broadly comprised the territories which form modern Brazil and (until 1828) Uruguay. Its government was a representative parliamentary constitutional monarchy under the rule of Emperors Dom Pe ...
in 1865. Overall, evidence supports that eight women had been crowned Miss Brazil in the early years before a Miss Brazil pageant was formally created. The Miss Brazil competition was formally created in 1954, and held annually since. Its inaugural edition was held at the
Palácio Quitandinha The Palácio Quitandinha is a historic former luxury resort hotel in Petrópolis, State of Rio de Janeiro, Brazil. In 1947, the Palácio Quitandinha was the site of the Rio Treaty, attended by United States President Harry Truman. History Designe ...
in
Petrópolis Petrópolis (; ), also known as The Imperial City, is a Municipalities of Brazil, municipality in the Southeast Region, Brazil, Southeast Region of Brazil. It is located in the state of Rio de Janeiro (state), Rio de Janeiro, northeast of the ci ...
, and used to select a Brazilian representative for
Miss Universe 1954 Miss Universe 1954, the 3rd edition of Miss Universe pageant, was held on 24 July 1954 at the Long Beach Municipal Auditorium in Long Beach, California, United States. There were 33 competitors. Miss USA, 21-year-old Miriam Stevenson won the comp ...
, Brazil's first time competing in
Miss Universe Miss Universe is an annual international beauty pageant that is run by a United States and Thailand based Miss Universe Organization.Natalie Tadena (July 2, 2015"Donald Trump's Miss USA Pageant Lands on Reelz Cable Channel". ''The Wall Stre ...
.
Martha Rocha Maria Martha Hacker Rocha (Salvador, Bahia 19 September 1932 – Niterói, Rio de Janeiro, 4 July 2020) was a Brazilian model, the first winner of Miss Brasil 1954, and the 1st runner-up to Miss Universe. Career Rocha was born on 19 September 1 ...
ultimately won the title, and is thus considered the first formal Miss Brazil winner. Following this inaugural event, Miss Brazil was held annually in order to elect a woman to represent Brazil at Miss Universe, becoming the first time where a national beauty pageant was held regularly in Brazil.
Catalina Swimwear Catalina is a brand of women’s swimwear. It was once one of the oldest clothing manufacturers in California. Their history began in 1907, as Bentz Knitting Mills, a small manufacturer of underwear and sweaters. The name was changed to Pacific K ...
, the founder and main sponsor of Miss Universe, became sponsors of the Miss Brazil competition and provided swimwear for the contestants.
Diários Associados The Diários Associados, or Associated Dailies, are a union of Brazilian communication media created by Assis Chateaubriand. Diários Associados owned Rede Tupi, the first Brazilian television network, through its affiliate, the Rede de Emissor ...
began promoting and broadcasting the competition in 1955, which significantly increased press coverage and recognition of the competition in Brazil, turning it into the second-most watched event on Brazilian television, behind only the matches of the
Brazil national football team The Brazil national football team ( pt, Seleção Brasileira de Futebol), nicknamed ''Seleção Canarinho'' (‘Canary Squad’, after their bright yellow jersey), represents Brazil in men's international football and is administered by the B ...
. Miss Brazil was also recognized by Miss Universe as the best-organized national pageant in the world. Miss Brazil entered its golden age in the 1960s, with
Iêda Maria Vargas Iêda Maria Brutto Vargas (born December 31, 1944) is a Brazilian actress and beauty queen who was crowned Miss Universe in Miami Beach, Florida in 1963. Previously, she was Miss Brazil and was crowned by Maria Olívia Rebouças. She was the fi ...
winning Miss Universe 1963 and
Martha Vasconcellos Martha Maria Cordeiro Vasconcellos (born June 18, 1948) is a Brazilian beauty queen who became her country's second Miss Universe winner, after Ieda Maria Vargas first achieved the feat in 1963. She also became the fifth Latin American to win ...
winning
Miss Universe 1968 Miss Universe 1968, the 17th Miss Universe pageant, was held on 13 July 1968 at the Miami Beach Auditorium in Miami Beach, Florida, United States. Martha Vasconcellos of Brazil was crowned by Sylvia Hitchcock of the United States at the end of t ...
, its only wins in the competition. Lúcia Petterle also later was crowned
Miss World 1971 Miss World 1971, the 21st edition of the Miss World pageant, was held on 10 November 1971 at the Royal Albert Hall in London, UK. 56 contestants competed for the Miss World and Lúcia Petterle from Brazil won the crown of Miss World 1971. She w ...
, making Brazil one of the few countries at the time to have won both of the world's two major international beauty pageants. At the time, the first runner-up of Miss Brazil was nominated to compete at
Miss World Miss World is the oldest existing international beauty pageant. It was created in the United Kingdom by Eric Morley in 1951. Since his death in 2000, Morley's widow, Julia Morley, has co-chaired the pageant. Along with Miss Universe, Miss Int ...
.


Move to Brasília (1973–1980)

In 1973, the organizers of Miss Brazil opted to move the pageant from
Ginásio do Maracanãzinho Ginásio Gilberto Cardoso or Ginásio do Maracanãzinho, sometimes called just Maracanãzinho ("Little Maracanã" or "Mini Maracanã"), is an indoor arena located in Maracanã in the north zone of Rio de Janeiro, Brazil. It is used mostly for ...
in
Rio de Janeiro Rio de Janeiro ( , , ; literally 'River of January'), or simply Rio, is the capital of the state of the same name, Brazil's third-most populous state, and the second-most populous city in Brazil, after São Paulo. Listed by the GaWC as a b ...
, where it had traditionally been held, to
Nilson Nelson Gymnasium The Nilson Nelson Gymnasium (Ginásio Nilson Nelson) is an indoor sporting arena used mostly for volleyball located in Brasília, Brazil, which is near the Estádio Nacional Mané Garrincha. Both are part of the Ayrton Senna Sports Complex. The c ...
in
Brasília Brasília (; ) is the federal capital of Brazil and seat of government of the Federal District. The city is located at the top of the Brazilian highlands in the country's Central-West region. It was founded by President Juscelino Kubitsche ...
. This was done for both strategic and political reasons: most connecting flights throughout Brazil stopped in Brasília, Brasília was the location of the headquarters of Diários Associados, and being the federal capital, the
president of Brazil The president of Brazil ( pt, Presidente do Brasil), officially the president of the Federative Republic of Brazil ( pt, Presidente da República Federativa do Brasil) or simply the ''President of the Republic'', is the head of state and head o ...
could be involved in greeting the contestants. Following the move of the competition to Brasília, Miss Brazil was faced with a number of problems in regards to viewership and sponsors. The competition began to experience a decrease in popularity, both in television viewers and ticket sales. This problem was exacerbated with the withdrawal of key sponsor Helena Rubinstein Incorporated in 1976.
Rede Tupi Rede Tupi (; in English, Tupi Network) was a Brazilian television network free-to-air. Its parent broadcaster, located in the city of São Paulo, was the first TV station to operate in the country, being inaugurated on 18 September 1950 by journ ...
continued to broadcast Miss Brazil until its bankruptcy in 1980.


SBT and continued decline (1981–1999)

Following the bankruptcy of Rede Tupi in 1980, Miss Brazil was transferred to
Sistema Brasileiro de Televisão The Sistema Brasileiro de Televisão (; SBT ; "Brazilian Television System") is a Brazilian television network founded on Wednesday, 19 August 1981, by the businessman and television personality Silvio Santos. The company was established after ...
(SBT) and its owner
Silvio Santos Senor Abravanel, known professionally as Silvio Santos (Portuguese: /ˈsiwvju ˈsɐ̃tus/) (born December 12, 1930), is a Brazilian entrepreneur, media tycoon and television host. He is the owner of holdings that include SBT, the second largest ...
. During this period, Marlene Brito was hired by SBT as the new national director of Miss Brazil, tasked with overseeing day-to-day operations and the preparation of contestants. During the SBT era, Santos became known as the face of Miss Brazil, hosting the pageant every year. However, the competition did not see an uptick in support or viewership, and continued to decline in popularity. In 1990, SBT dropped Miss Brazil from its scheduling due to the continued downturn in viewership. Following the withdrawal of SBT, Brito opted to leave the network and found her own company to promote Brazilian beauty pageants, called The Most of Brazilian Beauty. Brito organized the national pageants in 1991 and 1992, but due to a lack of sponsorship, was forced to appoint a titleholder instead in 1993. The following year Paulo Max took over the Miss Brazil organization, and after his death in 1996, his children Paulo Max Filho and Ana Paula Sang organized the competition from 1997 until 1999.


Gaeta (2000–2011)

In 2000, Brazilian event planning company Gaeta Promoções e Eventos took over the duties of organizing Miss Brazil, through a deal that saw the competition broadcast through the CNT Rio de Janeiro local station. In 2002, the competition returned to national television after being transferred to the newly created
RedeTV! RedeTV! () is a Brazilian television network owned by Amilcare Dallevo and Marcelo de Carvalho. It is the newest television network, among the five major networks in Brazil, being a relaunch of Rede Manchete in 1999. RedeTV! has modern producti ...
. The pageant entered into a partnership with
Rede Bandeirantes Rede Bandeirantes (, ''Bandeirantes Network''), or simply known as Band (), is a Brazilian free-to-air television network. It began broadcasting on May 13, 1967 on VHF channel 13 in São Paulo. Its founder was businessman João Saad with t ...
(Band) in 2003, which saw renewed media promotion throughout Brazil. This agreement led to a reemergence of popularity amongst the Brazilian public, with
Miss Universe 2003 Miss Universe 2003, the 52nd Miss Universe pageant, was held on June 3, 2003 at the Figali Convention Center in Panama City, Panama. Amelia Vega of the Dominican Republic was crowned by Justine Pasek of Panama as her successor at the end of the ...
becoming the most-watched event of the night in Brazil according to the
Brazilian Institute of Public Opinion and Statistics The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) does market research to provide information regarding Brazilian and Latin American mark ...
(IBOPE).


Band (2012–2019)

In 2012, the Brazilian franchise for Miss Universe was awarded entirely to Band, ending their partnership with Gaeta and removing Gaeta from the Brazilian franchise entirely. From 2012 until 2015, the Brazilian media conglomerate
Grupo Bandeirantes de Comunicação Grupo Bandeirantes de Comunicação (commonly referred only as Grupo Bandeirantes or Bandeirantes) is a Brazilian media conglomerate founded on the creation of the first group communication vehicle, Rádio Bandeirantes, on May 6, 1937. Companies ...
was responsible for directing the national pageant and selecting candidates from the 27 state pageants.


Polishop partnership (2015–2019)

In 2015, amidst severe financial hardship, Band entered into an agreement with Brazilian retailer , under the leadership of Polishop owner . With this agreement, Band was only responsible for the annual broadcast of the competition, with Polishop responsible for all other management and organization. During this time, the competition was renamed to ''Miss Brasil Be Emotion''.


Miss Universe Brazil (2020–present)

In July 2019, the partnership between Band and Polishop came to an end due to a decrease in interest from the Brazilian public, and the Brazilian press alleged that Brazil would not have a representative at
Miss Universe 2020 Miss Universe 2020 was the 69th Miss Universe pageant, held at the Seminole Hard Rock Hotel & Casino in Hollywood, Florida, United States on May 16, 2021. At the end of the event, Zozibini Tunzi of South Africa crowned Andrea Meza of Mexico a ...
. In October 2019,
Natália Guimarães Natália Aparecida Guimarães (born 25 December 1984 in Juiz de Fora) is a Brazilian people, Brazilian actress, TV host, model and beauty pageant titleholder who won the title of Miss Brasil 2007. Early life Due to being born on Christmas, ''nat ...
confirmed that she had news regarding the future of Miss Brazil, and that fans should expect a "new era" for the competition. Band later confirmed that they were not abandoning the Miss Brazil brand, but would be dependent on new sponsorship. In March 2020, it was confirmed that Band's license with the Miss Universe Organization was not renewed. In July 2020, it was announced that Brazilian businessman Winston Ling had purchased the Brazilian franchise for Miss Universe, and that the competition would be rebranded as U Miss Brazil (later changed to Miss Universe Brazil the following year). In November 2020,
Marthina Brandt Marthina Brandt (born January 31, 1992) is a pageant dancer and Brazilian beauty queen, Miss Brazil 2015 representing the state of Rio Grande do Sul. With the feat, she competed in the 64th edition of Miss Universe, held on December 20, 2015, in ...
, a former Miss Brazil winner, was hired as the national director of the newly created competition. The organization appointed a representative to be its inaugural titleholder in 2020, and held its first national pageant in 2021.


Contestants

Each year, contestants are chosen through a series of state pageants held throughout Brazil ( the 26 states and the Federal District) in the second half of the year before and the first half of the year before the national competition. Over time, the states represented at Miss Brazil have varied slightly. The following 27 state pageants (the
Federal District A federal district is a type of administrative division of a federation, usually under the direct control of a federal government and organized sometimes with a single municipal body. Federal districts often include capital districts, and they e ...
, Distrito Federal, is counted as a state) currently send contestants to Miss Brazil: * Miss Acre * Miss Alagoas * Miss Amapá *
Miss Amazonas Miss Amazonas is a Brazilian Beauty pageant which selects the representative for the Amazonas (Brazilian state), State of Amazonas at the Miss Brazil contest. The pageant was created in 1955 and has been held every year since with the exception o ...
*
Miss Bahia Miss Bahia is a Brazilian Beauty pageant which selects the representative for the State of Bahia at the Miss Brazil contest. The pageant was created in 1954 and has been held every year since with the exception of 1990, 1993, and 2020. The pageant ...
* Miss Ceará *
Miss Distrito Federal Miss Distrito Federal, formerly called Miss Brasília, is a Brazilian Beauty pageant which selects the representative for the Federal District (Brazil), Brazilian Federal District at the Miss Brazil contest. The pageant was created in 1959 and has ...
* Miss Espírito Santo *
Miss Goiás Miss Goiás is a Brazilian Beauty pageant which selects the representative for the Goiás, State of Goiás at the Miss Brazil contest. The pageant was created in 1954 and has been held every year since with the exception of 1990 and 1993. The pagea ...
* Miss Maranhão * Miss Mato Grosso * Miss Mato Grosso do Sul *
Miss Minas Gerais Miss (pronounced ) is an English language honorific typically used for a girl, for an unmarried woman (when not using another title such as "Doctor" or " Dame"), or for a married woman retaining her maiden name. Originating in the 17th century, i ...
* Miss Pará * Miss Paraíba *
Miss Paraná Miss Paraná is a Brazilian Beauty pageant which selects the representative for the State of Paraná at the Miss Brazil Miss Brazil ( pt, Miss Brasil) is a Brazilian national beauty pageant, held annually since 1954. The competition has gone th ...
*
Miss Pernambuco Miss Pernambuco is a Brazilian Beauty pageant which selects the representative for the State of Pernambuco at the Miss Brazil contest. The pageant was created in 1955 and has been held every year since with the exception of 1990, and 1993. The page ...
* Miss Piauí *
Miss Rio de Janeiro Miss (pronounced ) is an English language honorific typically used for a girl, for an unmarried woman (when not using another title such as "Doctor" or "Dame"), or for a married woman retaining her maiden name. Originating in the 17th century, it ...
* Miss Rio Grande do Norte *
Miss Rio Grande do Sul Miss Rio Grande do Sul is a Brazilian Beauty pageant which selects the representative for the State of Rio Grande do Sul at the Miss Brazil contest. The pageant was created in 1954 and has been held every year since with the exception of 1990, 19 ...
* Miss Rondônia * Miss Roraima *
Miss Santa Catarina Miss Santa Catarina is a Brazilian Beauty pageant which selects the representative for the State of Santa Catarina at the Miss Brazil Miss Brazil ( pt, Miss Brasil) is a Brazilian national beauty pageant, held annually since 1954. The competiti ...
*
Miss São Paulo Miss (pronounced ) is an English language honorific typically used for a girl, for an unmarried woman (when not using another title such as "Doctor" or "Dame"), or for a married woman retaining her maiden name. Originating in the 17th century, it ...
* Miss Sergipe *
Miss Tocantins Miss Tocantins is a Brazilian Beauty pageant which selects the representative for the Tocantins, State of Tocantins at the Miss Brazil contest. The pageant was created in 1989 and has been held every year since with the exception of 1990–1991, 19 ...
The state competitions are organized by state organizations, and contestants must reside or attend school in the state they choose to represent. State Organizations have their own discretion as to how they wish to field candidates for the state contests. Some choose to organize a number of local contests corresponding to cities or
municipalities A municipality is usually a single administrative division having corporate status and powers of self-government or jurisdiction as granted by national and regional laws to which it is subordinate. The term ''municipality'' may also mean the go ...
within the state, while others use closed casting processes.


Recent titleholders


Gallery

File:Mayra Dias.jpg, Miss Brazil 2018
Mayra Dias Mayra Benita Alves Dias (born 28 September 1991) is a Brazilian model and beauty pageant titleholder. She was crowned Miss Brasil 2018 on 26 May 2018, becoming the second representative from Amazonas (Brazilian state), Amazonas. She represented ...
File:Monalysa Alcântara.jpg, Miss Brazil 2017
Monalysa Alcântara Monalysa Maria Alcântara Nascimento (born 24 January 1999) is a Brazilian model and beauty pageant titleholder, who was crowned Miss Brasil 2017, becoming the first representative from Piauí and the third woman of Afro-Brazilian origin to wi ...
File:Miss Universe 2016 - Miss Brazil (cropped).jpg, Miss Brazil 2016
Raissa Santana Raissa Oliveira Santana (born July 6, 1995) is a Brazilian model and beauty pageant titleholder who won Miss Brazil 2016, Miss Brasil 2016. She represented Brazil at Miss Universe 2016 pageant. Personal life Santana is a model and a Marketing stu ...
File:Marthina Brandt.jpg, Miss Brazil 2015
Marthina Brandt Marthina Brandt (born January 31, 1992) is a pageant dancer and Brazilian beauty queen, Miss Brazil 2015 representing the state of Rio Grande do Sul. With the feat, she competed in the 64th edition of Miss Universe, held on December 20, 2015, in ...
File:Melissa Gurgel for Sobrancelhas Design.jpg, Miss Brazil 2014
Melissa Gurgel File:Jakelyne Oliveira.jpg, Miss Brazil 2013
Jakelyne Oliveira Jakelyne de Oliveira Silva (born March 18, 1993 in Rondonópolis) is a Brazilian dancer, model and beauty pageant titleholder who was crowned Miss Brasil 2013 and represented her country at Miss Universe 2013 in Moscow, Russia. In September 2020 ...
File:Miss Brazil 2010 on Miss Universe 2010.jpg, Miss Brazil 2010
Débora Lyra Débora Lyra (born September 26, 1989) is a Brazilian actress, model and beauty pageant titleholder who won the Miss Brasil 2010 and worldwide winner of Miss Multiverse in 2014. Biography Lyra was born in Vila Velha, but spent two years living ...
File:Larissa Costa.jpg, Miss Brazil 2009
Larissa Costa Larissa Costa Silva de Oliveira (born March 9, 1984), commonly known as Larissa Costa, is a Brazilian beauty queen who won the Miss Brasil 2009. Larissa Costa represented Brazil in the Miss Universe 2009. Biography Born in Natal, Rio Grande d ...
File:Natália Guimarães no Crystal Fashion 2007 1.jpg, Miss Brazil 2007
Natália Guimarães Natália Aparecida Guimarães (born 25 December 1984 in Juiz de Fora) is a Brazilian people, Brazilian actress, TV host, model and beauty pageant titleholder who won the title of Miss Brasil 2007. Early life Due to being born on Christmas, ''nat ...
File:Carina Beduschi.jpg, Miss Brazil 2005
Carina Beduschi Carina Schlichting Beduschi (born December 19, 1984) is a Brazilian actress, TV host, architect, model and beauty queen who represented Brazil at the Miss Universe 2005. Beduschi was elected as the 51st Miss Brasil on 14 April 2005 at Copacabana ...
File:Renata Fan.jpg, Miss Brazil 1999
Renata Fan File:LS28 (cropped).jpg, Miss Brazil 1993
Leila Schuster Leila may refer to: *Leila (name), a female given name, including a list of people with the name and its variants Film and television * ''Leila'' (1997 film), an Iranian film * ''Leïla'' (2001 film), a Danish film * ''Leila'' (TV series), a ...
File:Sandra Mara Ferreira (cropped).jpg, Miss Brazil 1973
Sandra Mara Ferreira File:VeraFischerPorAndreaFarias (cropped).jpg, Miss Brazil 1969
Vera Fischer File:Martha Vasconcellos (1968) (cropped).jpg, Miss Brazil 1968
Martha Vasconcellos Martha Maria Cordeiro Vasconcellos (born June 18, 1948) is a Brazilian beauty queen who became her country's second Miss Universe winner, after Ieda Maria Vargas first achieved the feat in 1963. She also became the fifth Latin American to win ...
File:Iêda Maria Vargas at 1963 National Governor's Conference.jpg, Miss Brazil 1963
Iêda Maria Vargas Iêda Maria Brutto Vargas (born December 31, 1944) is a Brazilian actress and beauty queen who was crowned Miss Universe in Miami Beach, Florida in 1963. Previously, she was Miss Brazil and was crowned by Maria Olívia Rebouças. She was the fi ...
File:Marta Rocha no concurso Miss Universo (1954).tif, Miss Brazil 1954
Martha Rocha Maria Martha Hacker Rocha (Salvador, Bahia 19 September 1932 – Niterói, Rio de Janeiro, 4 July 2020) was a Brazilian model, the first winner of Miss Brasil 1954, and the 1st runner-up to Miss Universe. Career Rocha was born on 19 September 1 ...


Winners by state


Notes


References


External links


Official website
{{Miss International countries and territories Recurring events established in 1954
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...
1954 establishments in Brazil Brazilian awards
Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...