Mercedes-Benz (), commonly referred to as Mercedes and sometimes as Benz, is a German luxury and commercial vehicle automotive

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

established in 1926. Mercedes-Benz AG (a

Mercedes-Benz Group The Mercedes-Benz Group AG (previously named Daimler-Benz, DaimlerChrysler and Daimler) is a German multinational automotive corporation headquartered in Stuttgart, Baden-Württemberg, Germany. It is one of the world's leading car manufacture ...

subsidiary established in 2019) is headquartered in

Stuttgart Stuttgart (; Swabian: ; ) is the capital and largest city of the German state of Baden-Württemberg. It is located on the Neckar river in a fertile valley known as the ''Stuttgarter Kessel'' (Stuttgart Cauldron) and lies an hour from the ...

Baden-Württemberg Baden-Württemberg (; ), commonly shortened to BW or BaWü, is a German state () in Southwest Germany, east of the Rhine, which forms the southern part of Germany's western border with France. With more than 11.07 million inhabitants across a ...

, Germany. Mercedes-Benz AG produces consumer

luxury vehicle A luxury car is a car that provides increased levels of comfort, equipment, amenities, quality, performance, and associated status compared to moderately priced cars. The term is subjective and reflects both the qualities of the car and the ...

s and

commercial vehicle A commercial vehicle is any type of motor vehicle used for transporting goods or paying passengers. The United States defines a "commercial motor vehicle" as any self-propelled or towed vehicle used on a public highway in interstate commerce to ...

s badged as Mercedes-Benz. From November 2019 onwards, Mercedes-Benz-badged heavy commercial vehicles (trucks and buses) are managed by

Daimler Truck Daimler Truck AG (holding company legal name Daimler Truck Holding AG) is one of the world's largest commercial vehicle manufacturers, with over 35 main locations worldwide and approximately 100,000 employees. Daimler Truck AG is headquartered in ...

, a former part of the Mercedes-Benz Group turned into an independent company in late 2021. In 2018, Mercedes-Benz was the largest brand of premium vehicles in the world, having sold 2.31 million passenger cars. The brand's origins lie in

Daimler-Motoren-Gesellschaft Daimler-Motoren-Gesellschaft (abbreviated as DMG, also known as ''Daimler Motors Corporation'') was a German engineering company and later automobile manufacturer, in operation from 1890 until 1926. Founded by Gottlieb Daimler (1834–1900) and ...

's 1901 Mercedes and

Carl Benz Carl Friedrich Benz (; 25 November 1844 – 4 April 1929), sometimes also Karl Friedrich Benz, was a German engine designer and automotive engineer. His Benz Patent Motorcar from 1885 is considered the first practical modern automobile and fir ...

's 1886

Benz Patent-Motorwagen The Benz Patent-Motorwagen ("patent motorcar"), built in 1885 by the German Carl Benz, is widely regarded as the world's first practical modern automobile and was the first car put into series production. It was patented and unveiled in 1886. T ...

, which is widely regarded as the first internal combustion engine in a self-propelled

automobile A car or automobile is a motor vehicle with Wheel, wheels. Most definitions of ''cars'' say that they run primarily on roads, Car seat, seat one to eight people, have four wheels, and mainly transport private transport#Personal transport, pe ...

. The slogan for the brand is "the best or nothing".

History

Mercedes-Benz traces its origins to

Karl Benz Carl Friedrich Benz (; 25 November 1844 – 4 April 1929), sometimes also Karl Friedrich Benz, was a German engine designer and automotive engineer. His Benz Patent Motorcar from 1885 is considered the first practical modern automobile and fir ...

's creation of the first internal combustion engine in a car, seen in the Benz Patent Motorwagen – financed by

Bertha Benz Bertha Benz (; ; 3 May 1849 – 5 May 1944) was a German automotive pioneer and inventor. She was the business partner and wife of automobile inventor Carl Benz. On 5 August 1888, she was the first person to drive an internal-combustion-engined a ...

's dowry and patented in January 1886 – and

Gottlieb Daimler Gottlieb Wilhelm Daimler (; 17 March 1834 – 6 March 1900) was a German engineer, industrial designer and industrialist born in Schorndorf (Kingdom of Württemberg, a federal state of the German Confederation), in what is now Germany. He was a ...

and their engineer

Wilhelm Maybach Wilhelm Maybach (; 9 February 1846 – 29 December 1929) was an early German engine designer and industrialist. During the 1890s he was hailed in France, then the world centre for car production, as the "King of Designers". From the late 19th ce ...

's conversion of a stagecoach, with the addition of a petrol engine, introduced later that year. The Mercedes automobile was first marketed in 1901 by

Daimler Motoren Gesellschaft Daimler-Motoren-Gesellschaft (abbreviated as DMG, also known as ''Daimler Motors Corporation'') was a German engineering company and later automobile manufacturer, in operation from 1890 until 1926. Founded by Gottlieb Daimler (1834–1900) and ...

(DMG).

Emil Jellinek Emil Jellinek, known after 1903 as Emil Jellinek-Mercedes (6 April 1853 – 21 January 1918) was a wealthy European automobile entrepreneur with Daimler Motoren Gesellschaft (DMG), responsible in 1900 for commissioning the first modern automobile ...

, a European automobile entrepreneur who worked with DMG, registered the trademark in 1902, naming the 1901 Mercedes 35 hp after his daughter Mercedes Jellinek. Jellinek was a businessman and marketing strategist who promoted "horseless" Daimler automobiles among the highest circles of society in his adopted home. At the time, it was a meeting place for the ''haute volée'' of France and Europe, especially in winter. His customers included the

Rothschild family The Rothschild family ( , ) is a wealthy Ashkenazi Jewish family originally from Frankfurt that rose to prominence with Mayer Amschel Rothschild (1744–1812), a court factor to the German Landgraves of Hesse-Kassel in the Free City of F ...

and other well-known people, but Jellinek's plans went further, and as early as 1901, he was selling Mercedes cars in the "

New World The term ''New World'' is often used to mean the majority of Earth's Western Hemisphere, specifically the Americas."America." ''The Oxford Companion to the English Language'' (). McArthur, Tom, ed., 1992. New York: Oxford University Press, p. 3 ...

", as well, including United States billionaires

Rockefeller Rockefeller is a German surname, originally given to people from the village of Rockenfeld near Neuwied in the Rhineland and commonly referring to subjects associated with the Rockefeller family. It may refer to: People with the name Rockefeller f ...

, Astor, Morgan, and Taylor. At the Nice race he attended in 1899, Jellinek drove under the pseudonym "Monsieur Mercédès" as a way of concealing his less fancy real name. Many consider that race the birth of Mercedes-Benz as a brand. In 1901, the name "Mercedes" was re-registered by DMG worldwide as a protected trademark. The first Mercedes-Benz branded vehicles were produced in 1926, following the merger of Karl Benz and Gottlieb Daimler's companies into the Daimler-Benz company on 28 June of the same year. Gottlieb Daimler 1890s2

Gottlieb Daimler was born on 17 March 1834 in Schorndorf. After training as a gunsmith and working in France, he attended the Polytechnic School in Stuttgart from 1857 to 1859. After completing various technical activities in France and England, he started working as a draftsman in Geislingen in 1862. At the end of 1863, he was appointed workshop inspector at a machine-tool factory in Reutlingen, where he met Wilhelm Maybach in 1865. Throughout the 1930s, Mercedes-Benz produced the

770 __NOTOC__ Year 770 ( DCCLXX) was a common year starting on Monday (link will display the full calendar) of the Julian calendar. The denomination 770 for this year has been used since the early medieval period, when the Anno Domini calendar era ...

model, a car that was notably popular throughout Germany's

Nazi Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right totalitarian political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in ...

period.

Adolf Hitler Adolf Hitler (; 20 April 188930 April 1945) was an Austrian-born German politician who was dictator of Nazi Germany, Germany from 1933 until Death of Adolf Hitler, his death in 1945. Adolf Hitler's rise to power, He rose to power as the le ...

was known to have driven in a model of this car during his time in power, with modified custom

bulletproof Bulletproofing is the process of making an object capable of stopping a bullet or similar high velocity projectiles (e.g. shrapnel). The term bullet resistance is often preferred because few, if any, practical materials provide complete protectio ...

windshields. Most of the currently surviving 770 models were sold at auctions to private buyers. One of the cars is currently on display at the

War Museum A museum ( ; plural museums or, rarely, musea) is a building or institution that cares for and displays a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. Many public museums make these i ...

Ottawa Ottawa (, ; Canadian French: ) is the capital city of Canada. It is located at the confluence of the Ottawa River and the Rideau River in the southern portion of the province of Ontario. Ottawa borders Gatineau, Quebec, and forms the core ...

Ontario Ontario ( ; ) is one of the thirteen provinces and territories of Canada.Ontario is located in the geographic eastern half of Canada, but it has historically and politically been considered to be part of Central Canada. Located in Central Ca ...

. The pontiff's

Popemobile The popemobile is a specially designed motor vehicle used by the pope of the Catholic Church during public appearances. It is usually considered the successor to the antiquated and was designed to allow the pope to be more visible when greeting l ...

has often been sourced from Mercedes-Benz. From 1937 onward, Daimler Benz focused increasingly on military products such as the LG3000 lorry and the DB600 and the DB601 aero engines. To build the latter, in 1936, it built a factory hidden in the forest at

Genshagen Ludwigsfelde is a town in the north of the district Teltow-Fläming in Brandenburg. Geography Location The town is located south of Berlin in the district Teltow-Fläming on the plateau of Teltow. In earlier times, it was part of the district Zo ...

around 10 km south of

Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...

. By 1942, the company had mostly stopped producing cars, and was now devoted to war production. According to its statement, in 1944, almost half of its 63,610 employees were forced labourers, prisoners of war, or concentration-camp detainees. Another source quotes this figure at 46,000. The company later paid $12 million in reparations to the labourers' families. In 1958, the two companies began a partnership to sell their cars in the United States with

Studebaker Studebaker was an American wagon and automobile manufacturer based in South Bend, Indiana, with a building at 1600 Broadway, Times Square, Midtown Manhattan, New York City. Founded in 1852 and incorporated in 1868 as the Studebaker Brothers M ...

. A few American-based Daimler Benz dealerships were converted into Mercedes-Benz dealerships when Daimler's non-Mercedes-partnered company closed in 1966. Over the decades, Mercedes-Benz has introduced many electronic and mechanical

innovations Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entit ...

and safety features that later became common. Currently, Mercedes-Benz is one of the best-known and longest-standing automotive brands in the world. In November 2019, Daimler AG announced that Mercedes-Benz, until that point a company marque, would be spun off into a separate, wholly owned subsidiary called Mercedes-Benz AG. The new subsidiary would manage the Mercedes-Benz car and van business. Mercedes-Benz-badged trucks and buses would be part of the Daimler Truck AG subsidiary. For information relating to the three-pointed star symbol of the brand, see under the title

, including the merger into Daimler-Benz. In May 2022, Mercedes-Benz announced that it has recently sold the most expensive car at the price of $142 million. The car is a very rare 1955 Mercedes-Benz SLR that has been kept in the German automaker's collection and bought by a private owner. Mercedes in an announcement said that the sale will be used to establish the Mercedes-Benz Fund. In June 2022, Mercedes-Benz recalled almost one million vehicles built between 2004 and 2015, due to potential problems with their braking system, caused by possible "advanced corrosion".

Subsidiaries and alliances

As of the Daimler AG company split, the Mercedes-Benz Cars division now handled the Mercedes-Benz- and the

Smart Smart or SMART may refer to: Arts and entertainment * ''Smart'' (Hey! Say! JUMP album), 2014 * Smart (Hotels.com), former mascot of Hotels.com * ''Smart'' (Sleeper album), 1995 debut album by Sleeper * ''SMart'', a children's television ser ...

-branded cars' production.

Mercedes-AMG

Mercedes-AMG Mercedes-AMG GmbH, commonly known as AMG, is the high-performance subsidiary of Mercedes-Benz AG. AMG independently hires engineers and contracts with manufacturers to customize Mercedes-Benz AMG vehicles. The company has its headquarters in Aff ...

became a majority-owned division of Mercedes-Benz in 1999. The company was integrated into DaimlerChrysler in 1999, and became Mercedes-Benz AMG on 1 January 1999.

Mercedes-Maybach

Daimler's ultraluxury

Maybach Maybach (, ) is a Automotive industry in Germany, German luxury car brand that exists today as a part of Mercedes-Benz. The original company was founded in 1909 by Wilhelm Maybach and his son Karl Maybach, originally as a subsidiary of ''Lufts ...

brand was under the Mercedes-Benz Cars division until December 2012, when production was stopped due to decreased sales. It now exists under the

Mercedes-Maybach Maybach (, ) is a German luxury car brand that exists today as a part of Mercedes-Benz. The original company was founded in 1909 by Wilhelm Maybach and his son Karl Maybach, originally as a subsidiary of ''Luftschiffbau Zeppelin GmbH'', and ...

name, with the models being luxury-focused, enhanced models of Mercedes-Benz cars, such as the 2016

Mercedes-Maybach S600 The Mercedes-Benz W222 is the sixth generation of the S-Class produced from 2013 to 2020, the successor of the W221 S-Class and the predecessor of the W223 S-Class. The W222 was designed during 2009. The original design proposal of the car wa ...

. The Mercedes-Maybach GLS 600 SUV debuted in November 2019.

China

Daimler partnered with

BYD Auto BYD Auto Co., Ltd. ("Build Your Dreams") is the automotive subsidiary of the publicly-listed Chinese multinational manufacturer BYD Company, headquartered in Xi'an, Shaanxi Province, China. It was founded in January 2003, following BYD Compa ...

to make and sell a battery-electric car called

Denza Shenzhen BYD New Energy Co., Ltd., trading as Denza, is an automobile manufacturing company headquartered in Shenzhen, China, specialising in luxury electric cars and an equally owned joint venture between BYD and the Mercedes-Benz Group. Foun ...

in China. In 2016, Daimler announced plans to sell Mercedes-Benz-badged fully electric battery cars in China.

Beijing Benz Beijing Benz (officially Beijing Benz Automotive Co., Ltd) is an automotive manufacturing company headquartered in Beijing, China, and a joint venture between BAIC Motor and Mercedes-Benz Group. It was originally established in January 1984 as ...

is a joint venture with the

BAIC Group Beijing Automotive Group Co., Ltd. (BAIC) is a Chinese state-owned automobile manufacturer headquartered in Shunyi, Beijing. Founded in 1958, it is the sixth largest automobile manufacturer in China, with 1.723 million sales in 2021. The com ...

to produce the Mercedes-Benz branded cars in China. In 2018, Mercedes-Benz voluntarily apologized for sparking controversy within China by quoting the

Dalai Lama Dalai Lama (, ; ) is a title given by the Tibetan people to the foremost spiritual leader of the Gelug or "Yellow Hat" school of Tibetan Buddhism, the newest and most dominant of the four major schools of Tibetan Buddhism. The 14th and current Dal ...

on one of their promotional Instagram posts.

Production

Factories

Other than in its native birthplace, Germany, Mercedes-Benz vehicles are or have been partly manufactured or assembled in:

Quality rankings

Mercedes-Benz normally has a strong reputation for quality and durability. Some objective measures looking at passenger vehicles, such as

J. D. Power J.D. Power is an American consumer research, data, and analytics firm based in Troy, Michigan. The company was founded in 1968 by James David Power III. It conducts surveys of customer satisfaction, product quality, and buyer behavior for the aut ...

surveys, demonstrated a downturn in reputation in these criteria in the late 1990s and early 2000s. By mid-2005, Mercedes temporarily returned to the industry average for initial quality, a measure of problems after the first 90 days of ownership, according to J. D. Power. In J. D. Power's Initial Quality Study for the first quarter of 2007, Mercedes showed dramatic improvement by climbing from 25th to 5th place and earning several awards for its newer models. For 2008, Mercedes-Benz's initial quality rating improved by yet another mark, to 4th place. On top of this accolade, it also received the

Platinum Plant Quality Award Platinum is a chemical element with the symbol Pt and atomic number 78. It is a dense, malleable, ductile, highly unreactive, precious, silverish-white transition metal. Its name originates from Spanish , a diminutive of "silver". Platin ...

for their Mercedes branded Sindelfingen, Germany body assembly plant. J. D. Power's 2011 US Initial Quality and Vehicle Dependability Studies both ranked Mercedes-Benz vehicles above average in build quality and reliability. In J. D. Power's United Kingdom Survey in 2011, Mercedes cars were rated above average. Additionally,

iSeeCars.com iSeeCars.com is an online automotive search engine and research website which helps users find and compare cars for sale using a proprietary computer algorithm. Business iSeeCars analyzes used car listings for a number of factors including rea ...

study for

Reuters Reuters ( ) is a news agency owned by Thomson Reuters Corporation. It employs around 2,500 journalists and 600 photojournalists in about 200 locations worldwide. Reuters is one of the largest news agencies in the world. The agency was estab ...

in 2014 found Mercedes to have the lowest vehicle recall rate out of competitors.

Models

Current model range

Mercedes-Benz offers a versatile range of consumer-passenger, light commercial and heavy commercial equipment. These vehicles are manufactured in multiple countries worldwide. The

marque A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

city car The A-segment is the 1st category in the passenger car classification system defined by the European Commission. It is used for city cars, the smallest category of passenger cars defined. A-segment sales represent approx. 7-8% of the market in ...

s are also produced by Daimler AG.

Models

* A-Class – Subcompact luxury

Hatchback A hatchback is a car body configuration with a rear door that swings upward to provide access to a cargo area. Hatchbacks may feature fold-down second row seating, where the interior can be reconfigured to prioritize passenger or cargo volume. ...

and Sedan * B-Class – Subcompact luxury

Multi Purpose Vehicle Minivan (sometimes called simply as van) is a North American car classification for vehicles designed to transport passengers in the rear seating row(s), with reconfigurable seats in two or three rows. The equivalent classification in Europe is ...

* C-Class – Compact executive luxury Sedan/Saloon, Estate,

Coupé A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the French past parti ...

and

Cabriolet A convertible or cabriolet () is a passenger car that can be driven with or without a roof in place. The methods of retracting and storing the roof vary among eras and manufacturers. A convertible car's design allows an open-air driving expe ...

* CLA – Subcompact luxury 4-Door

and Estate * CLS – Mid-size luxury 4-Door

* E-Class – Mid-size executive luxury Sedan/Saloon, Estate,

and

* G-Class – Luxury

off-road vehicle An off-road vehicle, sometimes referred to as an overland or adventure vehicle, is considered to be any type of vehicle which is capable of driving on and off paved or gravel surface. It is generally characterized by having large tires with dee ...

* GLA – Subcompact luxury

Crossover Crossover may refer to: Entertainment Albums and songs * ''Cross Over'' (Dan Peek album) * ''Crossover'' (Dirty Rotten Imbeciles album), 1987 * ''Crossover'' (Intrigue album) * ''Crossover'' (Hitomi Shimatani album) * ''Crossover'' (Yoshino ...

* GLB – Compact luxury

* GLC – Compact luxury

Sport utility vehicle A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon definitio ...

* GLE – Mid-size luxury

* GLK - Compact luxury

* GLS – Full-size luxury

* S-Class – Full-Size luxury Sedan/Saloon,

and

* V-Class – Luxury

* AMG GT – Luxury

sports car A sports car is a car designed with an emphasis on dynamic performance, such as handling, acceleration, top speed, the thrill of driving and racing capability. Sports cars originated in Europe in the early 1900s and are currently produced by ...

* AMG GT 4-Door – Luxury sports 4-Door

* AMG SL – Luxury

grand tourer A grand tourer (GT) is a type of car that is designed for high speed and long-distance driving, due to a combination of performance and luxury attributes. The most common format is a front-engine, rear-wheel-drive two-door coupé with either ...

roadster * AMG ONE – Super sports car *

EQA Equivalent Average (EqA) is a baseball metric invented by Clay Davenport and intended to express the production of hitters in a context independent of park and league effects. It represents a hitter's productivity using the same scale as batting a ...

- Luxury electric

* EQB - Luxury electric

* EQC - Luxury electric

* EQE - Luxury electric Sedan/Saloon * EQS - Luxury electric Sedan/Saloon * EQE SUV - Luxury electric

* EQS SUV - Luxury electric

* EQV - Luxury electric

* EQG - Luxury electric

Off-road vehicle An off-road vehicle, sometimes referred to as an overland or adventure vehicle, is considered to be any type of vehicle which is capable of driving on and off paved or gravel surface. It is generally characterized by having large tires with dee ...

Vans

Mercedes-Benz currently offers three types of vans; Citan,

Vito Vito is an Italian name that is derived from the Latin word "''vita''", meaning "life". It is a modern form of the Latin name Vitus, meaning "life-giver," as in San Vito or Saint Vitus, the patron saint of dogs and a heroic figure in southern ...

, and Sprinter. They are all produced by Daimler AG.

Trucks

Heidelberg Airfield - Mercedes-Benz Unimog U5023 - RKF BLESES - 2018-07-20 17-35-27

Since December 2021, the Mercedes-Benz Trucks division is part of the

company and includes other sub-companies that were part of the DaimlerChrysler merger. Gottlieb Daimler sold the world's first truck in 1886. Their first factory to be built outside Germany after

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

was in

Argentina Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, th ...

. They originally built trucks, many of which were modified by third parties to be used as buses, popularly named

Colectivo ''Colectivo'' (English: collective bus) is the name given in Argentina, Colombia, Chile and Paraguay to a type of public transportation vehicle, especially those of Argentina's capital city, Buenos Aires. The name comes from ''vehículos de tra ...

Buses

Mercedes-Benz has been producing

bus A bus (contracted from omnibus, with variants multibus, motorbus, autobus, etc.) is a road vehicle that carries significantly more passengers than an average car or van. It is most commonly used in public transport, but is also in use for cha ...

es since 1895 in

Mannheim Mannheim (; Palatine German: or ), officially the University City of Mannheim (german: Universitätsstadt Mannheim), is the second-largest city in the German state of Baden-Württemberg after the state capital of Stuttgart, and Germany's 2 ...

, Germany. Since 1995, the brands of Mercedes-Benz's buses and coaches are under the umbrella of

EvoBus EvoBus GmbH is a German bus and coach manufacturer headquartered in Stuttgart, Germany and a wholly owned subsidiary of Daimler Truck AG. Its products go to market under the brands Setra or Mercedes-Benz. History In 1995, the bus division of ...

GmbH, since December 2021 belonging to

AG. EvoBus, through its regional subsidiaries, markets them in European countries, while in other regions of the world marketing and sales duties are passed to regional subsidiaries of Daimler Truck. Mercedes-Benz produces a wide range of buses and coaches, mainly for Europe and Asia. The first model was produced by Karl Benz in 1895. Mercedes Citaro C2 n°462 Université STRAN

Mercedes Citaro C2 n°462 Université STRAN

Significant models produced

* 1928: SSK racing car * 1930: 770 "Großer Mercedes" state and ceremonial car * 1934: 500 K * 1936: 260 D World's first diesel production car * 1936:

170 Year 170 ( CLXX) was a common year starting on Sunday (link will display the full calendar) of the Julian calendar. At the time, it was known as the Year of the Consulship of Clarus and Cornelius (or, less frequently, year 923 ''Ab urbe condita ...

* 1938: W125 Record-breaking experimental * 1939: 320A * 1951:

300 __NOTOC__ Year 300 (Roman numerals, CCC) was a leap year starting on Monday (link will display the full calendar) of the Julian calendar. At the time, it was known as the Year of the Consulship of Constantius and Valerius (or, less frequently, ...

, known as the "Adenauer Mercedes" * 1953: "Ponton" models * 1954: 300SL "Gullwing" * 1956: 190SL * 1959: "Fintail" models * 1960: 220SE Cabriolet * 1963: 600 "Grand Mercedes" * 1963: 230SL "Pagoda" * 1965: S-Class * 1966: 300SEL 6.3 * 1968: W114 "new generation" compact cars * 1969: C111 experimental vehicle * 1972: W107 350SL * 1974: 450SEL 6.9 * 1977: W123 - Mercedes' first station wagon * 1978: 300SD - Mercedes' first turbo diesel * 1979: 500SEL and G-Class * 1983: 190E 2.3–16 * 1989: 300SL, 500SL * 1990: 500E * 1991: 600SEL * 1993: C-Class * 1995: C43 AMG * 1995: SL73 AMG, 7.3

V12 V12 or V-12 may refer to: Aircraft * Mil V-12, a Soviet heavy lift helicopter * Pilatus OV-12, a planned American military utility aircraft * Rockwell XFV-12, an American experimental aircraft project * Škoda-Kauba V12, a Czechoslovak experim ...

* 1996: SLK * 1997: A-Class and M-Class * 2004: SLR McLaren and

CLS-Class The Mercedes-Benz CLS (initially called the CLS-Class) is a series of executive cars produced by Mercedes-Benz since 2004. The original model was a four-door fastback Sedan (car), sedan based on the Mercedes-Benz E-Class, E-Class platform, market ...

* 2007: BlueTec E320, GL320 Bluetec, ML320 Bluetec, R320 Bluetec * 2010: SLS AMG * 2013:

CLA-Class The Mercedes-Benz CLA class is a series of Luxury vehicle#Premium compact, luxury compact executive cars manufactured by Mercedes-Benz since 2013. The first generation was a four-door Sedan (automobile), sedan based on the platform of the Mercedes ...

* 2016: AMG GT * 2019:

Mercedes-Benz EQ Mercedes-EQ is a series of battery electric vehicles manufactured by Mercedes-Benz. The first model was previewed at the Paris Motor Show in 2016 with the Generation EQ concept vehicle. Mercedes-Benz intends to produce ten EQ models by 2022, thre ...

* 2021: Mercedes-Benz EQA * 2022:

Mercedes-Benz EQS The Mercedes-Benz EQS (V297) is a battery electric full-size luxury liftback produced by German automobile manufacturer Mercedes-Benz Group. It was released in September 2021 in Germany and the fourth quarter of the year in the United States. ...

The

Mercedes-Benz 600 The Mercedes-Benz 600 (W100) is a line of ultra-luxury cars produced by Daimler-Benz from 1963 to 1981. The forerunner of the modern Maybach marque, the ''Grosser Mercedes'' ("Grand Mercedes") succeeded the Type 300d "Adenauer" as the compa ...

or 600S Pullman Guard limousines offer the option of armour-plating and have been used by

diplomats A diplomat (from grc, δίπλωμα; romanized ''diploma'') is a person appointed by a state or an intergovernmental institution such as the United Nations or the European Union to conduct diplomacy with one or more other states or internatio ...

worldwide.

Car nomenclature

Pre-1994

Until 1994, Mercedes-Benz utilized an alphanumeric system for categorizing their vehicles, consisting of a number sequence approximately equal to the engine's displacement in liters multiplied by 100, followed by an arrangement of alphabetical suffixes, indicating body style and engine type. * "C" indicates a coupe or cabriolet body style (for example, the CL and CLK models, though the C-Class is an exception, since it is also available as a sedan or station wagon). * "D" indicates the vehicle is equipped with a diesel engine. * "E" (for "Einspritzung") indicates the vehicle's engine is equipped with petrol

fuel injection Fuel injection is the introduction of fuel in an internal combustion engine, most commonly automotive engines, by the means of an injector. This article focuses on fuel injection in reciprocating piston and Wankel rotary engines. All comp ...

. Also used for electric models and plug-in hybrids. * "G" was originally used for the

Geländewagen The Mercedes-Benz G-Class, sometimes colloquially called the G-Wagen (as an abbreviation of Geländewagen) is a four-wheel drive automobile manufactured by Magna Steyr (formerly Steyr-Daimler-Puch) in Austria and sold by Mercedes-Benz. Originall ...

off-road vehicle, but is now applied to Mercedes SUVs in general (G, GLA, GLC, GLE, GLK, and GLS). * "K" was used in the 1930s, indicating a supercharger ("Kompressor") equipped engine. Three exceptions : the SLK, SSK and CLK, where K indicates "Kurz" (short-wheelbase) (though the SLK and SSK had a supercharger). * "L" indicates "Leicht" (lightweight) for sporting models and "Lang" (long-wheelbase) for sedan models. * "R" indicates "Rennen" (racing), used for racing cars (for example, the 300SLR). * "S" Sonderklasse "Special class" for flagship models, including the S-Class, and SL-Class, SLR McLaren, and SLS sports cars. * "T" indicates "Touring" and an estate (or station wagon) body style. Some models in the 1950s also had lower-case letters (b, c, and d) to indicate specific trim levels. For other models, the numeric part of the designation does not match the engine displacement. This was done to show the model's position in the model range independent of displacement or in the price matrix. For these vehicles, the actual displacement in litres is suffixed to the model designation. An exception was the 190-class with the numeric designation of "190" as to denote its entry-level in the model along with the displacement label on the right side of the boot (190E 2.3 for 2.3-litre 4-cylinder petrol motor, 190D 2.5 for 2.5-litre 5-cylinder diesel motor, and so forth). Some older models (such as the SS and SSK) did not have a number as part of the designation at all.

1994 to 2014

For the 1994 model year, Mercedes-Benz revised the naming system. Models were divided into "classes" denoted by an arrangement of up to three letters (see "Current model range" above), followed by a three-digit (or two-digit for AMG models, with the number approximately equal to the displacement in litres multiplied by 10) number related to the engine displacement as before. Variants of the same model such as an estate version or a vehicle with a diesel engine are no longer given a separate letter. The SLR and SLS supercars do not carry a numerical designation. Today, many numerical designations no longer reflect the engine's actual displacement, but more of the relative performance and marketing position. Despite its engine displacement in two litres, the powerplant in the A45 AMG produces 355 brake horsepower so the designation is higher as to indicate the greater performance. Another example is the E250 CGI having greater performance than the E200 CGI due to the different engine tuning even though both have 1.8-litre engines. From the marketing perspective, E200 seems more "upscale" than E180. Recent AMG models use the "63" designation (in honor of the 1960s 6.3-litre M100 engine) despite being equipped with either a 6.2-litre ( M156), a 5.5-litre ( M157) or even a 4.0-litre engine. Some models carry further designations indicating special features: * "

4MATIC 4Matic (stylized as 4MATIC'') ''is the marketing name of an all-wheel drive system developed by Mercedes-Benz. It is designed to increase traction in slippery conditions. With the introduction of the 2017 E 63 S sedan, Mercedes-AMG announced a p ...

" indicates the vehicle is equipped with

all-wheel-drive An all-wheel drive vehicle (AWD vehicle) is one with a powertrain capable of providing power to all its wheels, whether full-time or on-demand. The most common forms of all-wheel drive are: ;1x1 : All unicycles Reflecting one axle with one w ...

. * " BlueTEC" indicates a diesel engine with

selective catalytic reduction Selective catalytic reduction (SCR) is a means of converting nitrogen oxides, also referred to as with the aid of a catalyst into diatomic nitrogen (), and water (). A reductant, typically anhydrous ammonia (), aqueous ammonia (), or a urea () s ...

exhaust aftertreatment. * "BlueEFFICIENCY" indicates special fuel economy features (direct injection,

start-stop system A vehicle start-stop system or stop-start system automatically shuts down and restarts the internal combustion engine to reduce the amount of time the engine spends idling, thereby reducing fuel consumption and emissions. This is most advanta ...

, aerodynamic modifications, etc.) * "CGI" (Charged Gasoline Injection) indicates direct gasoline injection. * "CDI" (Common-rail Direct Injection) indicates a common-rail diesel engine. * "Hybrid" indicates a petrol- or diesel-electric

hybrid Hybrid may refer to: Science * Hybrid (biology), an offspring resulting from cross-breeding ** Hybrid grape, grape varieties produced by cross-breeding two ''Vitis'' species ** Hybridity, the property of a hybrid plant which is a union of two dif ...

. * "NGT" indicates a natural gas-fueled engine. * "Kompressor" indicates a

supercharged In an internal combustion engine, a supercharger compresses the intake gas, forcing more air into the engine in order to produce more power for a given displacement. The current categorisation is that a supercharger is a form of forced induct ...

engine. * "Turbo" indicates a

turbocharged In an internal combustion engine, a turbocharger (often called a turbo) is a forced induction device that is powered by the flow of exhaust gases. It uses this energy to compress the intake gas, forcing more air into the engine in order to pro ...

engine, only used on A-, B-, E- and GLK-Class models. * "AMG Line" indicates the interior or engine, depending which car, has been fitted with the luxuries of their AMG sports cars. Model designation badges can be removed at the request of the customer.

2015 and beyond

Rationalisation of the model nomenclature was announced in November 2014 for future models. The changes consolidate many confusing nomenclature and their placements in the model range such as CL-Class is now called the S-Class Coupé. The naming structure is divided into four categories: core, off-road vehicle/SUV, 4-door coupé, and roadster. AMG GT and V-Class are unaffected by the change. In October 2016, Mercedes unveiled the X-Class; a

pickup truck A pickup truck or pickup is a light-duty truck that has an enclosed cabin, and a back end made up of a cargo bed that is enclosed by three low walls with no roof (this cargo bed back end sometimes consists of a tailgate and removable covering) ...

built on the

Nissan Navara The Nissan Navara is a nameplate used for Nissan pickup trucks with D21, D22, D40 and D23 model codes. The nameplate has been used in Australia, New Zealand, Central America, South America, Asia, Europe, and South Africa. In North, Central a ...

. At the

2016 Paris Motor Show The 2016 Paris Motor Show took place from 1 October to 16 October. Introductions Production cars * Abarth 595 (refresh) * Alfa Romeo Giulia Veloce * Audi Q3 The Audi Q3 is a subcompact luxury crossover SUV made by Audi. The Q3 has a t ...

, the company announced the EQ, a family of upcoming

battery electric vehicle A battery electric vehicle (BEV), pure electric vehicle, only-electric vehicle, fully electric vehicle or all-electric vehicle is a type of electric vehicle (EV) that exclusively uses chemical energy stored in rechargeable battery packs, wi ...

s based on a modular

platform Platform may refer to: Technology * Computing platform, a framework on which applications may be run * Platform game, a genre of video games * Car platform, a set of components shared by several vehicle models * Weapons platform, a system or ...

, expected to represent up to 25% of its global sales by 2025. Note: The CLA is positioned between the A- and B-Class models, while the CLS sits between the E- and S-Classes. In addition to the revised nomenclature, Mercedes-Benz has new suffix nomenclature for the drive systems. The revised A45 AMG for 2016 model year on has shifted the model designation to the right side while AMG is on the left side. This trend commenced with Mercedes-Maybach with MAYBACH on the left and S500/S600 on the right.

Environmental record

Mercedes-Benz has developed multi-

concept cars A concept car (also known as a concept vehicle, show vehicle or prototype) is a car made to showcase new styling and/or new technology. They are often exhibited at motor shows to gauge customer reaction to new and radical designs which may or m ...

with alternative propulsion, such as hybrid-electric, fully electric, and fuel-cell

powertrain A drivetrain (also frequently spelled as drive train or sometimes drive-train) is the group of components that deliver mechanical power from the prime mover to the driven components. In automotive engineering, the drivetrain is the components o ...

s. At the 2007

Frankfurt motor show The International Motor Show Germany or International Mobility Show Germany, in German known as the ''Internationale Automobil-Ausstellung'' (''IAA'' – International Automobile Exhibition), is one of the world's largest mobility shows. It cons ...

, Mercedes-Benz showed seven hybrid models, including the F700

concept car A concept car (also known as a concept vehicle, show vehicle or prototype) is a car made to showcase new styling and/or new technology. They are often exhibited at motor shows to gauge customer reaction to new and radical designs which may or ...

, powered by a hybrid-electric drivetrain featuring the

DiesOtto The DiesOtto motor is an experimental automobile engine that "is said to incorporate the benefits of a diesel engine, but runs on gasoline instead." Its name is a portmanteau of ''Diesel'' and ''Otto'', referring to the Diesel engine, first intr ...

engine. In 2009, Mercedes-Benz displayed three BlueZERO concepts at the

North American International Auto Show The North American International Auto Show (NAIAS), also known as the Detroit Auto Show as of 2022 and prior to NAIAS, is an annual auto show held in Detroit, Michigan, U.S., at Huntington Place. The show was held in January from 1989 to 2019. ...

. Each car features a different powertrain - battery-electric, fuel-cell electric, and gasoline-electric hybrid. In the same year, Mercedes also showed the Vision S500 PHEV concept with a

all-electric range All-electric range (AER) is the maximum driving range of an electric vehicle using only power from its on-board battery pack to traverse a given driving cycle. In the case of an all-electric vehicle, it means the maximum range per recharge. For ...

and emissions of 74 grams/km in the

New European Driving Cycle The New European Driving Cycle (NEDC) was a driving cycle, last updated in 1997, designed to assess the emission levels of car engines and fuel economy in passenger cars (which excludes light trucks and commercial vehicles). It is also refer ...

. Since 2002, Mercedes-Benz has developed the

F-Cell The F-Cell is a hydrogen fuel cell electric vehicle developed by Daimler AG. Two different versions are known - the previous version was based on the Mercedes-Benz A-Class, and the new model is based on the Mercedes-Benz B-Class. The first genera ...

fuel cell vehicle. The current version, based on the B-Class, has a 250-mile range and is available for lease, with volume production scheduled to begin in 2014. Mercedes has also announced the SLS AMG E-Cell, a fully electric version of the SLS sports car, with deliveries expected in 2013. The Mercedes-Benz S400 BlueHYBRID was launched in 2009, and is the first production automotive hybrid in the world to use a

lithium-ion battery A lithium-ion or Li-ion battery is a type of rechargeable battery which uses the reversible reduction of lithium ions to store energy. It is the predominant battery type used in portable consumer electronics and electric vehicles. It also se ...

. In mid-2010, production commenced on the Vito E-Cell all-electric van. In 2008, Mercedes-Benz announced that it would have a demonstration fleet of small electric cars in two to three years. Mercedes-Benz and Smart are preparing for the widespread uptake of electric vehicles (EVs) in the UK by beginning the installation of

recharging point A charging station, also known as a charge point or electric vehicle supply equipment (EVSE), is a piece of equipment that supplies electrical power for charging plug-in electric vehicles (including electric cars, electric trucks, electric ...

s across their

dealer Dealer may refer to: Film and TV * ''Dealers'' (film), a 1989 British film * ''Dealers'' (TV series), a reality television series where five art and antique dealers bid on items * ''The Dealer'' (film), filmed in 2008 and released in 2010 * ...

networks. So far 20

Elektrobay Elektromotive was a British company, acquired by Chargemaster in 2017, specialising in the manufacture and installation of charging infrastructure for electric cars and other electric vehicles, using their trade name of Elektrobay. The c ...

recharging units, produced in the UK by Brighton-based

Elektromotive Elektromotive was a British company, acquired by Chargemaster in 2017, specialising in the manufacture and installation of charging infrastructure for electric cars and other electric vehicles, using their trade name of Elektrobay. The com ...

, have been installed at seven locations as part of a pilot project, and further expansion of the initiative is planned later in 2010. In the United States, Mercedes-Benz was assessed a record US$30.66 million fine for their decision to not meet the federal corporate average fuel economy standard in 2009. Certain Mercedes-Benz cars, including the S550 and all AMG models sold in the United States, also face an additional

gas guzzler tax The Energy Tax Act (, , enacted November 9, 1978) is a law passed by the U.S. Congress as part of the National Energy Act. The objective of this law was to shift from oil and gas supply toward energy conservation; thus, to promote fuel efficiency an ...

. However, newer AMG models fitted with the M157 engine will not be subject to the gas-guzzler tax, due to improved fuel economy, and newer models powered by the M276 and M278 engines will have better fuel economy. In 2008, Mercedes also had the worst average of all major European manufacturers, ranking 14th out of 14 manufacturers. Mercedes was also the worst manufacturer in 2007 and 2006 in terms of average levels, with 181 g and 188 g of emitted per km, respectively. Mercedes-Benz paid an additional US$38 million for failing to meet its CAFE standards for model years 2008–2011. In May 2017, Mercedes partnered with

Vivint Solar Vivint Solar was an American provider of photovoltaic solar energy generation systems, primarily for residential customers. The company was established in 2011 as an offshoot of home automation and security company Vivint and was headquartered in ...

to develop a solar-energy home storage battery. In February 2018, it was announced that Mercedes cabin air filters earned the

Asthma and Allergy Friendly Asthma & Allergy Friendly is a registered certification mark operated by Allergy Standards Limited in association with not-for-profit asthma and/or allergy organizations, labeling products which have been put through and have passed standardised te ...

Certification.

Electric cars

Mercedes opened its sixth battery factory in 2018. Critics deemed the marque's EQS sedan a tough competitor to

Tesla, Inc Tesla, Inc. ( or ) is an American multinational automotive and clean energy company headquartered in Austin, Texas. Tesla designs and manufactures electric vehicles ( electric cars and trucks), battery energy storage from home to grid ...

. The six factories are established across three continents. Mercedes-Benz EQC, Paris Motor Show 2018, IMG 0599

The brand has also launched its electric EQ brand with the EQC SUV which was set for production in the year 2019. In September 2018, Mercedes unveiled the EQC, its first fully electric car, at an event in Stockholm. Mercedes unveiled the VISION AVTR at the 2020

Consumer Electronics Show CES (; formerly an initialism for Consumer Electronics Show) is an annual trade show organized by the Consumer Technology Association (CTA). Held in January at the Las Vegas Convention Center in Winchester, Nevada, United States, the event typi ...

in Las Vegas. The car was inspired by the 2009 science fiction film

Avatar Avatar (, ; ), is a concept within Hinduism that in Sanskrit literally means "descent". It signifies the material appearance or incarnation of a powerful deity, goddess or spirit on Earth. The relative verb to "alight, to make one's appearanc ...

. Whilst the AVTR is a concept car, it is said to "hold clues on features bound for next-generation Mercedes-Benz cars". 2022 will be the year in which Daimler has said that the company will have invested $11 billion to ensure that every Mercedes-Benz has a fully electric or hybrid version available on the market. While releasing details of the project, Markus Schäfer said, ''"Our electric vehicles will be built in six plants on three continents. We address every market segment: from the smart fortwo seater to the large SUV. The battery is the key component of e-mobility. As batteries are the heart of our electric vehicles we put a great emphasis on building them in our own factories. With our global battery network, we are in an excellent position: As we are close to our vehicle plants we can ensure the optimal supply of production. In case of a short-term high demand in another part of the world our battery factories are also well prepared for export. The electric initiative of Mercedes-Benz Cars is right on track. Our global production network is ready for e-mobility. We are electrifying the future."'' After

Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. Th ...

declared that it would cut more than 9,000 jobs by 2025, the owner of Mercedes-Benz announced that the company will shed around 10,000 jobs worldwide to focus on electric cars. In January 2021, Mercedes-Benz revealed its new electric SUV, the EQA, which will have a range of 426 kilometres and will be on sale in Europe starting 4 February.

Motorsport

The two companies which were merged to form the ''Mercedes-Benz'' brand in 1926 had both already enjoyed success in the new sport of

motor racing Motorsport, motorsports or motor sport is a global term used to encompass the group of competitive sporting events which primarily involve the use of motorized vehicles. The terminology can also be used to describe forms of competition of two ...

throughout their separate histories. A single Benz competed in the world's first motor race, the 1894 Paris–Rouen, where Émile Roger finished 14th in 10 hours 1 minute. Throughout its long history, the company has been involved in a range of motorsport activities, including

sports car racing Sports car racing is a form of motorsport road racing which utilises sports cars that have two seats and enclosed wheels. They may be purpose-built prototypes or grand tourers based on road-going models. Broadly speaking, sports car racing is ...

and

rallying Rally is a wide-ranging form of motorsport with various competitive motoring elements such as speed tests (often called ''rally racing),'' navigation tests, or the ability to reach waypoints or a destination at a prescribed time or average speed. ...

. On several occasions, Mercedes-Benz has withdrawn completely from motorsport for a significant period, notably in the late 1930s, and after the

1955 Le Mans disaster The 1955 Le Mans disaster was a major crash that occurred on 11 June 1955 during the 24 Hours of Le Mans motor race at Circuit de la Sarthe in Le Mans, Sarthe, France. Large pieces of debris flew into the crowd, killing 83 spectators and French ...

, where a

Mercedes-Benz 300 SLR The Mercedes-Benz 300 SLR (W 196 S) was a 2-seat sports racing car that took part in the 1955 World Sportscar Championship before a catastrophic crash and fire at Le Mans later that year ended its domination prematurely. The car ...

rammed another car (an Austin-Healey), took off into the stands, and killed more than 80 spectators.

Stirling Moss Sir Stirling Craufurd Moss (17 September 1929 – 12 April 2020) was a British Formula One racing driver. An inductee into the International Motorsports Hall of Fame, he won 212 of the 529 races he entered across several categories of comp ...

and co-driver

Denis Jenkinson Denis Sargent Jenkinson (11 December 1920 – 29 November 1996), "Jenks" or "DSJ" as he was known in the pages of ''Motor Sport'', was a British journalist deeply involved in motorsports. As Continental Correspondent of the UK-based ''Motor Spo ...

won the 1955

Mille Miglia The Mille Miglia (, ''Thousand Miles'') was an open-road, motorsport endurance race established in 1927 by the young Counts Francesco Mazzotti and Aymo Maggi, which took place in Italy twenty-four times from 1927 to 1957 (thirteen before World ...

road race in Italy during a record-breaking drive with an average speed of almost 98 mph in a

. Although there was some activity in the intervening years, it was not until 1987 that Mercedes-Benz returned to front line competition, returning to Le Mans,

Deutsche Tourenwagen Meisterschaft The Deutsche Tourenwagen Meisterschaft (DTM) was a touring car racing series held from 1984 to 1996. Originally based in Germany, it held additional rounds elsewhere in Europe and later worldwide. The original DTM had resumed racing with producti ...

(DTM), and

Formula One Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...

with

Sauber Sauber Motorsport AG is a Swiss motorsport engineering company. It was founded in 1970 (as PP Sauber AG) by Peter Sauber, who progressed through hillclimbing and the World Sportscar Championship to reach Formula One in . After operating it u ...

. The 1990s saw Mercedes-Benz partner with British engine builder

Ilmor Ilmor is a British independent high-performance motor racing engineering company. It was founded by Mario Illien and Paul Morgan in November 1983. With manufacturing based in Brixworth, Northamptonshire, and maintenance offices in Plymouth, Mic ...

(now

Mercedes-Benz High Performance Engines Mercedes AMG High Performance Powertrains (previously known as Ilmor Engineering and Mercedes-Benz High Performance Engines) is a Formula One engine manufacturer, owned by Mercedes-Benz. The company supplied Sauber during the season, McLaren ...

), and campaign IndyCars under the USAC/

CART A cart or dray (Australia and New Zealand) is a vehicle designed for transport, using two wheels and normally pulled by one or a pair of draught animals. A handcart is pulled or pushed by one or more people. It is different from the flatbed tr ...

rules, eventually winning the

1994 Indianapolis 500 The 78th Indianapolis 500 was held at the Indianapolis Motor Speedway in Speedway, Indiana on Sunday, May 29, 1994. The race was sanctioned by United States Auto Club (USAC), and was included as race number 4 of 16 of the 1994 IndyCar season, 199 ...

and 1994 CART IndyCar World Series Championship with

Al Unser Jr. Alfred Unser Jr. (born April 19, 1962), nicknamed "Little Al", "Al Junior", or simply "Junior", is a retired American race car driver and two-time Indianapolis 500 winner. History Unser was born into a racing family in Albuquerque, New Mexic ...

at the wheel. The 1990s also saw the return of Mercedes-Benz to GT racing with the

Mercedes-Benz CLK GTR The Mercedes-Benz CLK GTR (C297) is a GT1 sports car built and produced by Mercedes-Benz in conjunction with their then motorsport partner AMG. Intended for racing in the new FIA GT Championship series in 1997, the CLK GTR was designed primar ...

, which took the company to two titles in FIA's GT1 class. Mercedes-Benz is currently active in three motorsport categories,

Formula E Formula E, officially the ABB FIA Formula E World Championship, is a single-seater motorsport championship for electric cars. The series was conceived in 2011 in Paris by FIA president Jean Todt and Spanish businessman Alejandro Agag, who is ...

and

GT racing Sports car racing is a form of motorsport road racing which utilises sports cars that have two seats and enclosed wheels. They may be purpose-built prototypes or grand tourers based on road-going models. Broadly speaking, sports car racing is o ...

Formula One

Mercedes-Benz took part in the world championship in 1954 and 1955, but despite being successful with two championship titles for

Juan-Manuel Fangio Juan Manuel Fangio (American Spanish: , ; 24 June 1911 – 17 July 1995), nicknamed ''El Chueco'' ("the bowlegged" or "bandy legged one") or ''El Maestro'' ("The Master" or "The Teacher"), was an Argentine racing car driver. He dominated t ...

, the company left the sport after just two seasons. Mercedes-Benz returned as an engine manufacturer in 1994, with the engines being designed and manufactured by

Brixworth Brixworth is a large village and civil parish in West Northamptonshire, England. The 2001 census recorded a parish population of 5,162, increasing to 5,228 at the 2011 census. The village's All Saints' Church is of Anglo-Saxon origin. Locat ...

. It initially partnered with

, before switching to

McLaren McLaren Racing Limited is a British motor racing team based at the McLaren Technology Centre in Woking, Surrey, England. McLaren is best known as a Formula One constructor, the second oldest active team, and the second most successful Formul ...

in 1995. Although the Mercedes engines were not successful at first, they later won drivers' championships for

Mika Häkkinen Mika Pauli Häkkinen (; born 28 September 1968), nicknamed "The Flying Finn", is a Finnish former racing driver. He won the Formula One World Drivers' Championship in 1998 and 1999, both times driving for McLaren. Häkkinen is one of three For ...

in 1998 and 1999, and for

Lewis Hamilton Sir Lewis Carl Davidson Hamilton (born 7 January 1985) is a British racing driver currently competing in Formula One for Mercedes. In Formula One, Hamilton has won a joint-record seven World Drivers' Championship titles (tied with Mich ...

in 2008, as well as a constructors' championship in 1998. Mercedes part-owned McLaren, and the collaboration had been extended into the production of road-going cars such as the

Mercedes-Benz SLR McLaren The Mercedes-Benz SLR McLaren (C199 / R199 / Z199) is a grand tourer jointly developed by German automotive manufacturer Mercedes-Benz and British automobile manufacturer McLaren Automotive and sold from 2003 to 2009. When the car was develop ...

. In 2007, McLaren-Mercedes was fined a record US$100 million for stealing confidential Ferrari technical data. In 2009,

Ross Brawn Ross James Brawn (born 23 November 1954) is a British Formula One managing director, motor sports and technical director. He is a former motorsport engineer and Formula One team principal, and has worked for a number of Formula One teams. Serv ...

's newly conceived Formula One team,

Brawn GP Brawn GP was a Formula One constructor which competed in the 2009 Formula One World Championship, with drivers Jenson Button and Rubens Barrichello. The team was formed in 2009 by a management buyout led by Ross Brawn of the Honda Racing F1 ...

used Mercedes engines to win the titles. At the end of the season, Mercedes-Benz sold its 40% stake in McLaren to the McLaren Group and bought 70% of the Brawn GP team jointly with an

Abu Dhabi Abu Dhabi (, ; ar, أَبُو ظَبْيٍ ' ) is the capital and second-most populous city (after Dubai) of the United Arab Emirates. It is also the capital of the Emirate of Abu Dhabi and the centre of the Abu Dhabi Metropolitan Area. ...

-based investment consortium. Brawn GP was renamed

Mercedes GP Mercedes-Benz, a brand of the Mercedes-Benz Group, has been involved in Formula One as both team owner and engine manufacturer for various periods since 1954. The Mercedes-AMG Petronas F1 Team, which is based in Brackley, England, and possesses ...

for the 2010 season and became the main team for Mercedes-Benz. The company continued providing engines to other teams under customer relationships. After major rule changes in , Mercedes clinched the drivers' and constructors' titles with drivers

and

Nico Rosberg Nico Erik Rosberg (born 27 June 1985) is a German-Finnish former professional racing driver. He competed in Formula One from 2006 to 2016, winning the World Drivers' Championship in with Mercedes-AMG Petronas Motorsport. The only child of Fi ...

, after dominating much of the season. Mercedes repeated the feat in , winning 16 out of 19 races, and again in , winning 19 of the 21 races. In the following years, Mercedes continued their success by winning the drivers' championships from

2017 File:2017 Events Collage V2.png, From top left, clockwise: The War Against ISIS at the Battle of Mosul (2016-2017); aftermath of the Manchester Arena bombing; The Solar eclipse of August 21, 2017 ("Great American Eclipse"); North Korea tests a ser ...

2020 2020 was heavily defined by the COVID-19 pandemic, which led to global Social impact of the COVID-19 pandemic, social and Economic impact of the COVID-19 pandemic, economic disruption, mass cancellations and postponements of events, COVID- ...

and the constructors' championships from

2021 File:2021 collage V2.png, From top left, clockwise: the James Webb Space Telescope was launched in 2021; Protesters in Yangon, Myanmar following the 2021 Myanmar coup d'état, coup d'état; A civil demonstration against the October–November 2021 ...

, becoming the first team to win seven consecutive "double-championships". In these years, Hamilton was the champion in 2014, 2015, 2017, 2018, 2019 and 2020, while Rosberg won in 2016. Their unbeaten streak was broken in 2021, when

Max Verstappen Max Emilian Verstappen (; born 30 September 1997) is a Belgian-Dutch Auto racing, racing driver and the 2021 Formula One World Championship, 2021 and 2022 Formula One World Championship, 2022 Formula One World Champion. He Formula One drivers ...

Red Bull Red Bull is a brand of energy drinks of Austria, Austrian company Red Bull GmbH. With 38% market share, it is the most popular energy drink brand as of 2019. Since its launch in 1987, more than 100 billion cans of Red Bull have been sold worldwid ...

Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a product ...

won the drivers' championship.

Formula E

Prior to pre-season testing of the 2019–20 Formula E Championship, it was announced that Mercedes, through its EQ branch, would join the championship with drivers

Stoffel Vandoorne Stoffel Vandoorne (born 26 March 1992) is a Belgian professional racing driver who is currently racing for Dragon Racing in Formula E. He had previously competed in Formula One for McLaren from 2016 to 2018. He is currently a test driver of M ...

and 2019 FIA Formula 2 champion

Nyck De Vries Hendrik Johannes Nicasius "Nyck" de Vries (; born 6 February 1995) is a Dutch racing driver who is currently serving as the reserve driver for the Mercedes-AMG Petronas F1 Team. He is confirmed to be driving full-time in Formula 1 at Scuderia ...

. The team named their

Spark Gen2 The Spark SRT05E, also known as the Spark Gen2 (or the Spark Gen2EVO for the upgraded chassis set to be introduced in the 2020–21 season but eventually cancelled) is an electric formula race car designed for use in the FIA Formula E Championsh ...

challenger the Mercedes EQ Silver Arrow 01.

Logo history

In June 1909,

(DMG) registered both a three-pointed and a four-pointed star as trademarks, but only the three-pointed star was used. To DMG, the star symbolized Gottlieb Daimler's aims for universal motorization: on land, water and in the air. ;Notes

Noted employees

Paul Bracq Paul Bracq (born December 13, 1933, Bordeaux, France) is an automotive designer noted for his work at Mercedes-Benz, BMW, Citroën, and Peugeot. Career Bracq's career began in the design studio of Philippe Charbonneaux, serving as his assistan ...

– major designer of automobiles in the 20th century * Adolf Daimler – chief engineer,

COO COO or coo may refer to: Business * Certificate of origin, used in international trade * Chief operating officer or chief operations officer, high-ranking corporate official * Concept of operations, used in Systems Engineering Management Process ...

and member of the board of directors 1899–1913. Son of Gottlieb Daimler and developer of the brand logo. *

Béla Barényi Béla Barényi (1 March 1907, Hirtenberg, Austro-Hungarian Monarchy – 30 May 1997, Böblingen, Germany) was an ethnic Hungarian engineer from Austria-Hungary, who was a prolific inventor, sometimes even compared to Thomas Edison. Barényi ...

– car safety pioneer (rigid passenger safety shell), joined Daimler-Benz in 1937 *

– automotive pioneer, first met Gottlieb Daimler in 1865 *

Ferdinand Porsche Ferdinand Porsche (3 September 1875 – 30 January 1951) was an Austrian-German automotive engineer and founder of the Porsche AG. He is best known for creating the first gasoline–electric hybrid vehicle (Lohner–Porsche), the Volkswag ...

– founder of Porsche, joined Mercedes in 1923 and developed the Kompressor *

Bruno Sacco Bruno Sacco (born 12 November 1933) is an Italian automobile designer who served as the head of styling at German car giant Daimler-Benz between 1975 and 1999. Biography According to Sacco himself, he was first inspired towards car design as an ...

– joined Daimler-Benz as a designer in 1958. Head of Design in 1975, retired in 1999 *

Rudolf Uhlenhaut Rudolf Uhlenhaut (15 July 1906 – 8 May 1989) was a British-German engineer, driving engineer for Mercedes-Benz, and the father of Mercedes-Benz 300 SL and 300 SLR. He had a long association with the Mercedes-Benz racing programme of the 1930s ...

– joined Daimler-Benz in 1931, his designs included the

Silver Arrows Silver Arrows (german: link=no, Silberpfeil) was the nickname given by the press to Germany's dominant Mercedes-Benz and Auto Union Grand Prix motor racing cars between 1934 and 1939. The name was later applied to the Mercedes-Benz Formula ...

, the 300 SL and 300SLR *

Adolf Eichmann Otto Adolf Eichmann ( ,"Eichmann"
''

Rudolf Caracciola Otto Wilhelm Rudolf CaracciolaBolsinger and Becker (2002), p. 63 (30 January 1901 – 28 September 1959) was a racing driver from Remagen, Germany. He won the European Drivers' Championship, the pre-1950 equivalent of the modern Formula One Wor ...

– one of the greatest GP drivers in history drove MB

in competition. *

Josef Ganz Josef Ganz (1 July 1898 – 26 July 1967) was a Jewish-German car designer born in Budapest, Austro-Hungarian Empire (now Hungary). Early years Josef Ganz was born on 1 July 1898 into a Jewish family living in Budapest, then the second-largest ...

- Technical consultant and "Godfather" of the *

Mercedes-Benz W136 The Mercedes-Benz W136 was Mercedes-Benz's main line of inline-four cylinder motorcars from the mid-1930s into the 1950s. The model 170 V made its public debut as successor to the W15 Typ 170 in February 1936. Between 1936 and 1939 it was Merce ...

, with the revolutionary Independent suspension,

Swing axle A swing axle is a simple type of independent (rear wheel) suspension designed and patented by Edmund Rumpler in 1903. This was a revolutionary invention in automotive suspension, allowing driven (powered) wheels to follow uneven road surfaces i ...

layout. *

Juan Manuel Fangio Juan Manuel Fangio (American Spanish: , ; 24 June 1911 – 17 July 1995), nicknamed ''El Chueco'' ("the bowlegged" or "bandy legged one") or ''El Maestro'' ("The Master" or "The Teacher"), was an Argentine racing car driver. He dominated t ...

- Five-time Formula 1 World Champion, honorary president of Mercedes-Benz Argentina from 1987 until his death in 1995. *

Michael Schumacher Michael Schumacher (; ; born 3 January 1969) is a German former racing driver who competed in Formula One for Jordan, Benetton, Ferrari, and Mercedes. Schumacher has a joint-record seven World Drivers' Championship titles (tied with Lewis ...

- Seven-time

Formula 1 Formula One (also known as Formula 1 or F1) is the highest class of international racing for open-wheel single-seater formula racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The World Drivers' Championship, ...

World Champion, drove for Mercedes in the

World Endurance Championship World Endurance Championship may refer to: * FIA World Endurance Championship, an auto racing series held since 2012 * World Sportscar Championship, an auto racing series which used the title World Endurance Championship from 1981 to 1985 * Endura ...

in the 80s and then in their Formula One Team from

2010 File:2010 Events Collage New.png, From top left, clockwise: The 2010 Chile earthquake was one of the strongest recorded in history; The Eruption of Eyjafjallajökull in Iceland disrupts air travel in Europe; A scene from the opening ceremony of ...

till

2012 File:2012 Events Collage V3.png, From left, clockwise: The passenger cruise ship Costa Concordia lies capsized after the Costa Concordia disaster; Damage to Casino Pier in Seaside Heights, New Jersey as a result of Hurricane Sandy; People gather ...

. *

- Seven-time

World Champion A world championship is generally an international competition open to elite competitors from around the world, representing their nations, and winning such an event will be considered the highest or near highest achievement in the sport, game, ...

, current driver for their Formula One Team since

2013 File:2013 Events Collage V2.png, From left, clockwise: Edward Snowden becomes internationally famous for leaking classified NSA wiretapping information; Typhoon Haiyan kills over 6,000 in the Philippines and Southeast Asia; The Dhaka garment fact ...

who holds the all-time record for most pole positions () and race victories (). Despite being a Mercedes driver since 2013, Hamilton has competed his entire career using Mercedes engines since 2007 and has been affiliated with Mercedes since he was 13 years old. *

- 2016

World Champion, drove for Mercedes in their Formula One Team from

till

2016 File:2016 Events Collage.png, From top left, clockwise: Bombed-out buildings in Ankara following the 2016 Turkish coup d'état attempt; the impeachment trial of Brazilian President Dilma Rousseff; Damaged houses during the 2016 Nagorno-Karabakh ...

. Rosberg won all his races and achieved all his pole positions with Mercedes and is currently a brand ambassador for Mercedes.

Innovations

Numerous technological innovations have been introduced on Mercedes-Benz automobiles throughout the many years of their production, including: * The

internal combustion engine An internal combustion engine (ICE or IC engine) is a heat engine in which the combustion of a fuel occurs with an oxidizer (usually air) in a combustion chamber that is an integral part of the working fluid flow circuit. In an internal combus ...

automobile was developed independently by Benz and Daimler & Maybach in 1886. * Daimler invented the honeycomb radiator of the type still used on all water-cooled vehicles today. * Daimler invented the float

carburetor A carburetor (also spelled carburettor) is a device used by an internal combustion engine to control and mix air and fuel entering the engine. The primary method of adding fuel to the intake air is through the venturi tube in the main meteri ...

which was used until replaced by

. * The "drop chassis" – the car originally designated the "Mercedes" by Daimler was also the first car with a modern configuration, having the carriage lowered and set between the front and rear wheels, with a

front engine In automotive design, a front-engine, front-wheel-drive (FWD) layout, or FF layout, places both the internal combustion engine and driven roadwheels at the front of the vehicle. Usage implications Historically, this designation was used reg ...

and powered rear wheels. All earlier cars were "horseless carriages", which had high centres of gravity and various engine/drive-train configurations. * The first passenger road car to have

brake A brake is a mechanical device that inhibits motion by absorbing energy from a moving system. It is used for slowing or stopping a moving vehicle, wheel, axle, or to prevent its motion, most often accomplished by means of friction. Background ...

s on all four wheels (1924). * In 1936, the

Mercedes-Benz 260 D The Mercedes-Benz 260 D, coded Mercedes-Benz W 138 according to internal works designation, was one of the first three diesel engined series produced passenger cars, together with 1933 Citroën Rosalie 11UD and the diesel version of the Hanomag Re ...

was the first diesel-powered passenger car. * Mercedes-Benz were the first to offer direct fuel injection on the

Mercedes-Benz 300SL The Mercedes-Benz 300 SL (chassis code W 198) is a two-seat sports car which was produced by Mercedes-Benz as a gullwinged coupe (1954–1957) and roadster (1957–1963).Werner Oswald: ''Mercedes-Benz Personenwagen 1945–1985''. Motorbuch Ve ...

Gullwing. * The "safety cage" or " safety cell" construction with front and rear

crumple zones Crumple zones, crush zones, or crash zones are a structural safety feature used in vehicles, mainly in automobiles, to increase the time over which a change in velocity (and consequently momentum) occurs from the impact during a collision by a ...

was first developed by Mercedes-Benz in 1951. This is considered by many as the most important innovation in automobile construction from a safety standpoint. * In 1959, Mercedes-Benz patented a device that prevents drive wheels from spinning by intervening at the engine, transmission, or brakes. In 1987, Mercedes-Benz applied for its patent by introducing a

traction control system A traction control system (TCS), also known as ASR (from german: Antriebsschlupfregelung, lit=drive slippage regulation), is typically (but not necessarily) a secondary function of the electronic stability control (ESC) on production motor vehicle ...

that worked under both braking and acceleration. * An

anti-lock braking system An anti-lock braking system (ABS) is a safety anti-skid braking system used on aircraft and on land vehicles, such as cars, motorcycles, trucks, and buses. ABS operates by preventing the wheels from locking up during braking, thereby maintaini ...

(ABS) was first offered on the W116 450SEL 6.9. They became standard on the W126 S-Class starting production in 1979 and first sold in most markets in 1980. *

Airbag An airbag is a vehicle occupant-restraint system using a bag designed to inflate extremely quickly, then quickly deflate during a collision. It consists of the airbag cushion, a flexible fabric bag, an inflation module, and an impact sensor. Th ...

s were first introduced in the European market, beginning with the model year 1981 S-Class. * Mercedes-Benz was the first to introduce pre-tensioners to

seat belt A seat belt (also known as a safety belt, or spelled seatbelt) is a vehicle safety device designed to secure the driver or a passenger of a vehicle against harmful movement that may result during a collision or a sudden stop. A seat belt reduc ...

s on the 1981 S-Class. In the event of a crash, a pre-tensioner will tighten the belt instantaneously, removing any 'slack' in the belt, which prevents the occupant from jerking forward in a crash. * In September 2003, Mercedes-Benz introduced the world's first seven-speed

automatic transmission An automatic transmission (sometimes abbreviated to auto or AT) is a multi-speed transmission used in internal combustion engine-based motor vehicles that does not require any input from the driver to change forward gears under normal driving c ...

called '

7G-Tronic 7G-Tronic is Mercedes-Benz's trademark name for its seven-speed automatic transmission, starting off with the W7A 700 and W7A 400 (Wandler-7-Gang-Automatik bis 700 oder 400 Nm Eingangsdrehmoment; converter-7-gear-automatic with 516 ...

'. * Electronic Stability Programme (ESP),

brake assist Brake assist (BA or BAS) or emergency brake assist (EBA) is a term for an automobile braking technology that increases braking pressure in an emergency. The first application was developed jointly by Daimler-Benz and TRW/ LucasVarity. Research ...

, and many other types of safety equipment were all developed, tested, and implemented into passenger cars – first – by Mercedes-Benz. Mercedes-Benz has licensed some of its innovations for use by competitors. As a result, crumple zones and ABS are now standard on all modern vehicles. Mercedes-Benz M156 Engine 02

* The (W211) E320 CDI which has a

variable geometry turbocharger Variable-geometry turbochargers (VGTs), occasionally known as variable-nozzle turbines (VNTs), are a type of turbochargers, usually designed to allow the effective aspect ratio of the turbocharger to be altered as conditions change. This is done ...

(VGT) 3.0-litre V6

common rail Common rail direct fuel injection is a direct fuel injection system built around a high-pressure (over ) fuel rail feeding solenoid valves, as opposed to a low-pressure fuel pump feeding unit injectors (or pump nozzles). High-pressure injection ...

diesel engine (producing ), set three world

endurance Endurance (also related to sufferance, resilience, constitution, fortitude, and hardiness) is the ability of an organism to exert itself and remain active for a long period of time, as well as its ability to resist, withstand, recover from a ...

records. It covered in a record time, with an average speed of . Three identical cars did the endurance run (one set above record) and the other two cars set world records for time taken to cover and respectively. After all three cars had completed the run, their combined distance was (all records were FIA approved). * Mercedes-Benz pioneered a system called Pre-Safe to detect an imminent crash – and prepares the car's safety systems to respond optimally. It also calculates the optimal braking force required to avoid an accident in emergency situations and makes it immediately available for when the driver depresses the brake pedal. Occupants are also prepared by tightening the seat belt, closing the sunroof and windows, and moving the seats into the optimal position. * At 181 horsepower per litre, the M133 engine installed in Mercedes-Benz A45 AMG was (as of June 2013) the most powerful series-production four-cylinder turbocharged motor, and has one of the highest power densities of a passenger vehicle. Mercedes-Benz won the Safety Award at the 2007 ''What Car?'' Awards.

Robot cars

In the 1980s Mercedes built the world's first robot car, together with the team of Professor Ernst Dickmanns at

Bundeswehr University Munich image:Eingangsbereich der Universität der Bundeswehr München.jpg, 200px, Entrance to the university Bundeswehr University Munich (german: Universität der Bundeswehr München, UniBw München) is one of two research universities in Germany at fe ...

. Encouraged in part by Dickmanns' success, in 1987 the European Union's

EUREKA Eureka (often abbreviated as E!, or Σ!) is an intergovernmental organisation for research and development funding and coordination. Eureka is an open platform for international cooperation in innovation. Organisations and companies applying th ...

programme initiated the Prometheus Project on autonomous vehicles, funded to the tune of nearly €800 million. In 1995 Dickmanns' re-engineered autonomous S-Class Mercedes took a long trip from

Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the States of Germany, German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the List of cities in Germany by popu ...

in Bavaria to

Copenhagen Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...

in Denmark, and back. On highways, the robot achieved speeds exceeding (permissible in some areas of the German

Autobahn The (; German plural ) is the federal controlled-access highway system in Germany. The official German term is (abbreviated ''BAB''), which translates as 'federal motorway'. The literal meaning of the word is 'Federal Auto(mobile) Track'. ...

). In October 2015, the company introduced the Vision Tokyo, a five-seat self-driving electric van powered by a hybrid hydrogen fuel-cell system. The super-sleek van is touted as "a chill-out zone in the midst of megacity traffic mayhem."

Tuners

Several companies have become

car tuner Car tuning is the modification of a car to optimise it for a different set of performance requirements from those it was originally designed to meet. Most commonly this is higher engine performance and dynamic handling characteristics but cars m ...

s (or modifiers) of Mercedes Benz, in order to increase performance and/or luxury to a given model. AMG is Mercedes-Benz's in-house performance-tuning division, specialising in high-performance versions of most Mercedes-Benz cars. AMG engines are all hand-built, and each completed engine receives a tag with the signature of the engineer who built it. AMG has been wholly owned by Mercedes-Benz since 1999. The 2009 SLS AMG, a revival of the 300SL Gullwing, is the first car to be entirely developed by AMG.

Sponsorships

Mario Götze, Germany national football team (02)

football (soccer) Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...

, Mercedes-Benz sponsored the Germany national team until 2018. Mercedes-Benz sponsors

Bundesliga The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany. At the top of the German football league system, the Bundesliga is Germany's primary footba ...

club

VfB Stuttgart Verein für Bewegungsspiele Stuttgart 1893 e. V., commonly known as VfB Stuttgart (), is a German sports club based in Stuttgart, Baden-Württemberg. The club's football team is currently part of Germany's first division, the Bundesliga. VfB Stu ...

and provides the naming rights for their stadium, the Mercedes-Benz Arena. The company formerly held a ten-year naming rights contract to the

Caesars Superdome The Caesars Superdome, commonly known as the Superdome (formerly known as Mercedes-Benz Superdome), is a multi-purpose stadium located in the Central Business District of New Orleans, Louisiana. It is the home stadium of the New Orleans Saints ...

, an

American football American football (referred to simply as football in the United States and Canada), also known as gridiron, is a team sport played by two teams of eleven players on a rectangular field with goalposts at each end. The offense, the team with ...

stadium in

New Orleans New Orleans ( , ,New Orleans
Merriam-Webster. ; french: La Nouvelle-Orléans , es, Nuev ...

, from 2011 to 2021. On 24 August 2015, Mercedes-Benz was announced as the naming rights sponsor for the

Atlanta Falcons The Atlanta Falcons are a professional American football team based in Atlanta. The Falcons compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) South division. The Falcons joined th ...

' new home,

Mercedes-Benz Stadium Mercedes-Benz Stadium is a multi-purpose stadium located in Atlanta, Georgia, United States. Opened in August 2017 as a replacement for the Georgia Dome, it serves as the home stadium of the Atlanta Falcons of the National Football League (NFL) ...

, (Mercedes-Benz's US headquarters are in

Greater Atlanta Metro Atlanta, designated by the United States Office of Management and Budget as the Atlanta–Sandy Springs–Alpharetta, GA Metropolitan Statistical Area, is the most populous metropolitan statistical area in the U.S. state of Georgia and the ...

) which opened in August 2017. Mercedes-Benz worked with English magician Steven Frayne, also known as

Dynamo file:DynamoElectricMachinesEndViewPartlySection USP284110.png, "Dynamo Electric Machine" (end view, partly section, ) A dynamo is an electrical generator that creates direct current using a commutator (electric), commutator. Dynamos were the f ...

, to create a video called Dynamo vs Coulthard.

driver

David Coulthard David Marshall Coulthard (; born 27 March 1971) is a British former racing driver from Scotland, later turned presenter, commentator and journalist. Nicknamed 'DC', he competed in 15 seasons of Formula One between and , taking 13 Grand Prix vi ...

drove Dynamo around a track at race-speed in a Mercedes-Benz SL63 AMG, before Dynamo successfully drove around the same track in the same car whilst blindfolded and surrounded by pyrotechnics. The stunt was part of the finale for Series 3 of Dynamo: Magician Impossible, screened on UK television channel

Watch A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached by ...

. To promote the release of ''

Mario Kart 8 is a 2014 kart racing game developed and published by Nintendo for the Wii U. It features the '' Mario Kart'' series' game mechanics, in which players drive go-karts using ''Mario'' franchise characters in various race formats. Items placed ...

'',

Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...

and Mercedes-Benz partnered up to have 3 of their cars in their history, the 2014 Mercedes-Benz GLA, the 1957 SL 300 Roadster, and the 1934 W25 Silver Arrow as karts in the game. As part of the partnership,

Mario is a character created by Japanese video game designer Shigeru Miyamoto. He is the title character of the ''Mario'' franchise and the mascot of Japanese video game company Nintendo. Mario has appeared in over 200 video games since his creat ...

Luigi is a fictional character featured in video games and related media released by Nintendo. Created by Japanese video game designer Shigeru Miyamoto, Luigi is portrayed as the younger fraternal twin brother and sidekick of Mario, Nintendo's masc ...

, and

Peach The peach (''Prunus persica'') is a deciduous tree first domesticated and cultivated in Zhejiang province of Eastern China. It bears edible juicy fruits with various characteristics, most called peaches and others (the glossy-skinned, non-fu ...

appeared in Japanese commercials to promote the 2014 Mercedes-Benz GLA. The Mercedes-Benz was chosen by

Mitsubishi Electric , established on 15 January 1921, is a Japanese multinational electronics and electrical equipment manufacturing company headquartered in Tokyo, Japan. It is one of the core companies of Mitsubishi. The products from MELCO include elevators an ...

as an official sponsor of AFF Mitsubishi Electric Cup 2022, along with Maspion Holdings, Wuling,

Gree GREE (derived from an abbreviation of the "Six degrees of separation" concept) is a Japanese social networking service founded by Yoshikazu Tanaka and operated by GREE, Inc. GREE focuses primarily on mobile games and over ninety percent of its ...

Yanmar is a Japanese diesel engine, Heavy equipment, heavy machinery and agricultural machinery manufacturer founded in Osaka, Japan in 1912. Yanmar manufactures and sells engines used in a wide range of applications, including seagoing vessels, pleasu ...

and Tiger Brokers.

References

Notes

Bibliography

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

External links

* {{Authority control __FORCETOC__ Car brands German brands Mercedes-Benz Group brands and marques Daimler Truck Automotive transmission makers Sports car manufacturers Luxury motor vehicle manufacturers Bus manufacturers of Germany Truck manufacturers of Germany Defence companies of Germany Diesel engine manufacturers Multinational companies headquartered in Germany 1926 establishments in Germany Companies based in Stuttgart Companies based in Baden-Württemberg Vehicle manufacturing companies established in 1926 Emergency services equipment makers Belgian Royal Warrant holders German companies established in 1926

History

Subsidiaries and alliances

Mercedes-AMG

Mercedes-Maybach

China

Production

Factories

Quality rankings

Models

Current model range

Models

Vans

Trucks

Buses

Significant models produced

Car nomenclature

Pre-1994

1994 to 2014

2015 and beyond

Environmental record

Electric cars

Motorsport

Formula One

Formula E

Logo history

Noted employees

Innovations

Robot cars

Tuners

Sponsorships

See also

References

Notes

Bibliography

External links