HOME

TheInfoList



OR:

Measure S, originally known as the Neighborhood Integrity Initiative, was considered by voters in the city of
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
in the March 7, 2017, election. It would have imposed a two-year moratorium on development projects seeking variances from some aspects of the city's
zoning Zoning is a method of urban planning in which a municipality or other tier of government divides land into areas called zones, each of which has a set of regulations for new development that differs from other zones. Zones may be defined for a si ...
code, made changes to the environmental impact statement requirements in the code, and required the city to update its
comprehensive plan Comprehensive planning is an ordered process that determines community goals and aspirations in terms of community development. The end product is called a comprehensive plan, also known as a general plan, or master plan. This resulting document e ...
during the moratorium. The measure failed, with over two-thirds of those who voted on it voting against it. Proponents said it was necessary to curb high-
density Density (volumetric mass density or specific mass) is the substance's mass per unit of volume. The symbol most often used for density is ''ρ'' (the lower case Greek letter rho), although the Latin letter ''D'' can also be used. Mathematical ...
development that would have adversely affected the city's
suburb A suburb (more broadly suburban area) is an area within a metropolitan area, which may include commercial and mixed-use, that is primarily a residential area. A suburb can exist either as part of a larger city/urban area or as a separate ...
an character and favored
gentrification Gentrification is the process of changing the character of a neighborhood through the influx of more Wealth, affluent residents and businesses. It is a common and controversial topic in urban politics and urban planning, planning. Gentrification ...
at the expense of affordable housing. They also charged that
city government Local government is a generic term for the lowest tiers of public administration within a particular sovereign state. This particular usage of the word government refers specifically to a level of administration that is both geographically-loca ...
had been corrupted, citing recent disclosures of campaign contributions to mayor
Eric Garcetti Eric Michael Garcetti (born February 4, 1971) is an American politician who served as the 42nd mayor of Los Angeles from 2013 until 2022. A member of the Democratic Party (United States), Democratic Party, he was first elected in the 2013 Los An ...
and other officials from developers with large projects awaiting city approval that those contributors had attempted to conceal. Opponents, who included many advocacy groups for the homeless as well as the city's business community, building trades unions and developers, said that while the measure addressed some real problems, it went too far and would have not only prevented the construction of new affordable housing but made the city's overall
quality of life Quality of life (QOL) is defined by the World Health Organization as "an individual's perception of their position in life in the context of the culture and value systems in which they live and in relation to their goals, expectations, standards ...
worse by aggravating an existing housing shortage. They questioned whether the money spent by the AIDS Healthcare Foundation (AHF) to get the initiative on the ballot was really related to the foundation's mission, and suggested that it was really motivated by AHF director Michael Weinstein's desire to block a development that would have dominated the view from his office window. Backers had originally intended for the initiative to be on the ballot in November 2016, but later decided to postpone it to March, when the city's mayor and some council members were up for re-election, a move opponents said was really meant to put the measure in front of an electorate believed more likely to support it. Since those races were not vigorously contested, Measure S received the greatest attention from the media and voters. Both sides accused the other of deception. Proponents filed a suit alleging that opponents overstated the claimed negative impact of the measure in material submitted for the city's voters' guide, while opponents highlighted false claims of support attributed to Garcetti and actor Leonardo DiCaprio. The sheriff's department also attempted to block a mailer in support of Measure S designed to look like an eviction notice after many recipients mistook it for a real one. A fundamental question underlying Measure S was not just its provisions, but the direction the city itself would take. Supporters invoked its late 20th-century image as a highly suburbanized city of detached single-family homes whose occupants primarily used their cars to get around; opponents looked toward a future as a more densely developed city where residents of the densely populated areas relied as much on buses and Metro Rail. Its failure, coupled with voters' approval of a half-cent
sales tax A sales tax is a tax paid to a governing body for the sales of certain goods and services. Usually laws allow the seller to collect funds for the tax from the consumer at the point of purchase. When a tax on goods or services is paid to a govern ...
increase the previous fall to fund expansions to regional mass transit systems, was seen as a turning point in the city's history.


Background

Measure S is the most recent contest in a long-running struggle over the character of Los Angeles as a city.


Historically suburban character of Los Angeles and zoning controversies

"Los Angeles has been a place of multiple centers: religious and secular, indigenous and colonial, European and mestizo, and familiar and alien," public television station
KCET KCET (channel 28) is a secondary PBS member television station in Los Angeles, California, United States. It is owned by the Public Media Group of Southern California alongside the market's primary PBS member, Huntington Beach–licensed KOCE-TV ...
said in a 2011 account of the city's development since the early 19th century. Unlike other American cities, which grew outward from a historical core and only later acquired
suburb A suburb (more broadly suburban area) is an area within a metropolitan area, which may include commercial and mixed-use, that is primarily a residential area. A suburb can exist either as part of a larger city/urban area or as a separate ...
s, Los Angeles had started as a series of suburbs, with small communities such as
Pasadena Pasadena ( ) is a city in Los Angeles County, California, northeast of downtown Los Angeles. It is the most populous city and the primary cultural center of the San Gabriel Valley. Old Pasadena is the city's original commercial district. Its ...
, Whittier and
Long Beach Long Beach is a city in Los Angeles County, California. It is the 42nd-most populous city in the United States, with a population of 466,742 as of 2020. A charter city, Long Beach is the seventh-most populous city in California. Incorporate ...
starting up at some distance from Los Angeles in the late 19th century. Recounting how the efforts of developers like
Henry E. Huntington Henry Edwards Huntington (February 27, 1850 – May 23, 1927) was an American railroad magnate and collector of art and rare books. Huntington settled in Los Angeles, where he owned the Pacific Electric Railway as well as substantial real estate ...
and
Harry Chandler Harry Chandler (May 17, 1864 – September 23, 1944) was an American newspaper publisher and investor who became owner of the largest real estate empire in the U.S. Early life Harry Chandler was born in Landaff, New Hampshire, the eldest of four ...
and the water supply system developed by
William Mulholland William Mulholland (September 11, 1855 – July 22, 1935) was an Irish Americans, Irish American self-taught civil engineer who was responsible for building the infrastructure to provide a water supply that allowed Los Angeles to grow into the la ...
shaped the city, the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'' later said "Builders, more than planners, facilitated the city's growth spurts, driven by one singular vision: Los Angeles would be a city of small houses on small lots." This pattern of development continued as the city's population grew explosively in the early 20th century, fed by rail access and the promise of a relaxed, almost utopian lifestyle amid a warm, gentle climate and natural setting, along with an early adaptation to widespread automobile use. High-rise development remained largely confined to
downtown ''Downtown'' is a term primarily used in North America by English speakers to refer to a city's sometimes commercial, cultural and often the historical, political and geographic heart. It is often synonymous with its central business distric ...
, with newly settled areas retaining the small-scale suburban feel that had distinguished the city's earlier days, resulting in "an ethnically diverse and complex metropolis in which no single economic or cultural center dominates a region that is neither conventionally suburban in character nor fully urban." The city first established a
zoning Zoning is a method of urban planning in which a municipality or other tier of government divides land into areas called zones, each of which has a set of regulations for new development that differs from other zones. Zones may be defined for a si ...
code in 1921. By the end of
the decade The Decade was a villainous professional wrestling stable in Ring of Honor, last consisting of B. J. Whitmer and Colby Corino. The name "Decade" was chosen because all three original members of the stable (Whitmer, Jimmy Jacobs, and Roderick S ...
complaints that
political corruption Political corruption is the use of powers by government officials or their network contacts for illegitimate private gain. Forms of corruption vary, but can include bribery, lobbying, extortion, cronyism, nepotism, parochialism, patronage, in ...
was leading to spot zoning, or single-property changes to use, for commercial establishments, undermining the purpose of the zoning code, were already abundant; they continued even as the real estate market slowed in the
Great Depression The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
. After the war, with federal housing subsidies driving construction, zoning was often changed when actual uses differed; most of the farms of the
San Fernando Valley The San Fernando Valley, known locally as the Valley, is an urbanized valley in Los Angeles County, California. Located to the north of the Los Angeles Basin, it contains a large portion of the City of Los Angeles, as well as unincorporated ar ...
disappeared by the 1960s to make way for residential development. Neighborhood
homeowners' associations A homeowner association (or homeowners' association, abbreviated HOA, sometimes referred to as a property owners' association or POA), or a homeowner community, is a private association-like entity often formed either ''ipso jure'' in a building ...
gained political power through opposing spot zoning; by the end of the decade, public outrage over a developer's
indictment An indictment ( ) is a formal accusation that a legal person, person has committed a crime. In jurisdictions that use the concept of felony, felonies, the most serious criminal offence is a felony; jurisdictions that do not use the felonies concep ...
for bribing officials to get a favorable zoning change led to amendments to the
city charter A city charter or town charter (generically, municipal charter) is a legal document (''charter'') establishing a municipality such as a city or town. The concept developed in Europe during the Middle Ages. Traditionally the granting of a charter ...
forbidding spot zoning. In the late 1970s, following the enactment of Proposition 13, which capped
property tax A property tax or millage rate is an ad valorem tax on the value of a property.In the OECD classification scheme, tax on property includes "taxes on immovable property or net wealth, taxes on the change of ownership of property through inheri ...
assessments until the property changed owners, Los Angeles residents began advocating for
slow growth Smart growth is an urban planning and transportation theory that concentrates growth in compact walkable urban centers to avoid sprawl. It also advocates compact, transit-oriented, walkable, bicycle-friendly land use, including neighborhood sch ...
and neighborhood preservation. A new
General Plan Comprehensive planning is an ordered process that determines community goals and aspirations in terms of community development. The end product is called a comprehensive plan, also known as a general plan, or master plan. This resulting document e ...
for the city lowered
density Density (volumetric mass density or specific mass) is the substance's mass per unit of volume. The symbol most often used for density is ''ρ'' (the lower case Greek letter rho), although the Latin letter ''D'' can also be used. Mathematical ...
limits from a
floor area ratio Floor area ratio (FAR) is the ratio of a building's total floor area (gross floor area) to the size of the piece of land upon which it is built. It is often used as one of the regulations in city planning along with the building-to-land ratio. The ...
of 10:1, a level comparable to the
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
borough of
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
, in accordance with older plans for a city of 10 million, to 4.5:1, with most high-rise development confined to certain areas within the city. However, the city government, dominated by pro-growth interests, resisted implementing the necessary zoning changes. Despite the
state legislature A state legislature is a legislative branch or body of a political subdivision in a federal system. Two federations literally use the term "state legislature": * The legislative branches of each of the fifty state governments of the United Sta ...
passing a 1978 law ordering the city to bring its zoning into compliance with the new General Plan by 1982, two years after that deadline barely one-quarter of the necessary changes had been made. With the city's zoning code still largely reflecting older higher-density aspirations, projects were approved that residents assumed were not supposed to be built in the places they were. "Although property values continued to soar," wrote historian Mike Davis in ''
City of Quartz ''City of Quartz: Excavating the Future in Los Angeles'' is a 1990 book by Mike Davis examining how contemporary Los Angeles has been shaped by different powerful forces in its history. The book opens with Davis visiting the ruins of the socialis ...
'', his 1990 social history of the city, "neighborhoods were Manhattanized beyond recognition."
Skyscraper A skyscraper is a tall continuously habitable building having multiple floors. Modern sources currently define skyscrapers as being at least or in height, though there is no universally accepted definition. Skyscrapers are very tall high-ris ...
s were built in North Hollywood and Universal City, while
Ventura Boulevard Ventura Boulevard is one of the primary east–west thoroughfares in the San Fernando Valley region of the City of Los Angeles, California. Ventura Boulevard is one of the oldest routes in the San Fernando Valley as it was originally a part o ...
in Encino became home to the high-rise American offices of many Japanese banks. In 1986, the signatures of 100,000 voters put
Proposition U Proposition U was a ballot initiative for the city of Los Angeles. Proposed by Zev Yaroslavsky, Joel Wachs, and Marvin Braude, and placed on the ballot in November 1986, Prop. U aimed to slow development in the city. Voters approved Prop. U by a 2 ...
, essentially cutting density limits everywhere in the city in half, and dividing it into 35 distinct neighborhoods, on the ballot. It passed later that year with 70% of the vote. Afterwards, it was later estimated that the city's zoning could allow for at most a population of 4.3 million. Implementation of the General Plan was soon sidetracked; after the
1992 riots Year 199 ( CXCIX) was a common year starting on Monday (link will display the full calendar) of the Julian calendar. At the time, it was sometimes known as year 952 ''Ab urbe condita''. The denomination 199 for this year has been used since the ...
, city governments prioritized public safety over all their other responsibilities. Over the next decades, however, preferences in buildings and the city's needs changed, but the General Plan did not, despite a schedule that called for it to be updated every ten years. The
city council A municipal council is the legislative body of a municipality or local government area. Depending on the location and classification of the municipality it may be known as a city council, town council, town board, community council, rural counc ...
increasingly dealt with this by spot zoning, usually granting exceptions to height, density, or even
land use Land use involves the management and modification of natural environment or wilderness into built environment such as settlements and semi-natural habitats such as arable fields, pastures, and managed woods. Land use by humans has a long h ...
restrictions. The provisions of Proposition U, originally intended to slow commercial development, eventually began to restrict residential construction as well. The city's housing stock grew at less than half the rate of other American metropolitan areas between 1980 and 2010. In 2005 city council eliminated the decennial requirement for updating the General Plan in favor of a "New Community Plan", but budgetary limitations brought on by the
Great Recession The Great Recession was a period of marked general decline, i.e. a recession, observed in national economies globally that occurred from late 2007 into 2009. The scale and timing of the recession varied from country to country (see map). At ...
shortly afterwards meant that by 2015, only two of the city's ten regional plans had been updated. In the late 2000s, mayor
Antonio Villaraigosa Antonio Ramón Villaraigosa (; né Villar Jr.; born January 23, 1953) is an American politician who served as the 41st Mayor of Los Angeles from 2005 to 2013. A member of the Democratic Party, Villaraigosa was a national co-chairman of Hillary ...
called for a future Los Angeles of "elegant density", focusing on transit-oriented development. The implementation of this vision was challenged when
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...
residents blocked an update to that community's Specific Plan that would have allowed for higher density and taller buildings, arguing that tourists came to the area to see the
Walk of Fame A hall, wall, or walk of fame is a list of individuals, achievements, or other entities, usually chosen by a group of electors, to mark their excellence or fame in their field. In some cases, these halls of fame consist of actual halls or muse ...
, not skyscrapers, and that a recent decline in the neighborhood's population was at odds with predictions of future growth. City officials insisted that census projections that almost 50,000 more people would be living in Hollywood by 2030 justified the plan.
Eric Garcetti Eric Michael Garcetti (born February 4, 1971) is an American politician who served as the 42nd mayor of Los Angeles from 2013 until 2022. A member of the Democratic Party (United States), Democratic Party, he was first elected in the 2013 Los An ...
, the city councilman for the area, said that the proposed plan accommodated growth instead of creating it. By 2015, the city's population was approaching 4 million, nearly the limit allowed by the post-Proposition U zoning. With 80% of the city's residential land zoned for
single-family homes A stand-alone house (also called a single-detached dwelling, detached residence or detached house) is a free-standing residential building. It is sometimes referred to as a single-family home, as opposed to a multi-family residential dwelling ...
, compared to only a quarter of New York or San Francisco, both more densely populated than Los Angeles, the homeowners' associations in more affluent communities used that political power to file lawsuits under the California Environmental Quality Act against the approval of larger new developments in their neighborhoods. A later study found that many of the projects so challenged were
urban infill In urban planning, infill, or in-fill, is the rededication of land in an urban environment, usually open-space, to new construction. Infill also applies, within an urban polity, to construction on any undeveloped land that is not on the urban marg ...
, multi-family residential developments of the kind considered to reduce
urban sprawl Urban sprawl (also known as suburban sprawl or urban encroachment) is defined as "the spreading of urban developments (such as houses and shopping centers) on undeveloped land near a city." Urban sprawl has been described as the unrestricted growt ...
.


2015 developments

In 2015,
Miami Miami ( ), officially the City of Miami, known as "the 305", "The Magic City", and "Gateway to the Americas", is a East Coast of the United States, coastal metropolis and the County seat, county seat of Miami-Dade County, Florida, Miami-Dade C ...
-based Crescent Heights was seeking permission from the city to build the Palladium Residences, 731 luxury
condominium A condominium (or condo for short) is an ownership structure whereby a building is divided into several units that are each separately owned, surrounded by common areas that are jointly owned. The term can be applied to the building or complex ...
units in two 30-story towers on the
lot Lot or LOT or The Lot or ''similar'' may refer to: Common meanings Areas * Land lot, an area of land * Parking lot, for automobiles *Backlot, in movie production Sets of items *Lot number, in batch production *Lot, a set of goods for sale togethe ...
of the recently restored Hollywood Palladium theater. Michael Weinstein, head of the
AHF AHF may refer to: *Asian Handball Federation, a Continental Sports Federation of handball * Asian Hockey Federation, a Continental Sports Federation of field hockey *AIDS Healthcare Foundation, a nonprofit provider of HIV prevention services, testi ...
, the world's largest private organization devoted to treating
AIDS Human immunodeficiency virus infection and acquired immunodeficiency syndrome (HIV/AIDS) is a spectrum of conditions caused by infection with the human immunodeficiency virus (HIV), a retrovirus. Following initial infection an individual m ...
, had frequently opposed the project at community meetings. He complained the buildings were too high and would impair the view of the
Hollywood Hills The Hollywood Hills are a residential neighborhood in the central region of Los Angeles, California. Geography The Hollywood Hills straddle the Cahuenga Pass within the Santa Monica Mountains. The neighborhood touches Studio City, Univer ...
from his office on the 21st floor of the Sunset Media Center on Sunset Boulevard. After a private meeting with Crescent's local representative in July of that year failed to resolve the issues, Weinstein threatened not only to file a suit against the city to block the project but sponsor, through the AHF, an
initiative In political science, an initiative (also known as a popular initiative or citizens' initiative) is a means by which a petition signed by a certain number of registered voters can force a government to choose either to enact a law or hold a pu ...
to change the city's
zoning Zoning is a method of urban planning in which a municipality or other tier of government divides land into areas called zones, each of which has a set of regulations for new development that differs from other zones. Zones may be defined for a si ...
code in ways that would prevent the construction of projects like his. Later that year, Weinstein asked the board of the AHF, which had approved the organization's sponsorship of previous initiatives like
Measure B Measure B, also known as the ''County of Los Angeles Safer Sex In the Adult Film Industry Act,'' is the law that requires the use of condoms in all vaginal and anal sex scenes in pornography productions filmed in Los Angeles County, Californi ...
and Proposition 60, requiring the use of
condom A condom is a sheath-shaped barrier device used during sexual intercourse to reduce the probability of pregnancy or a sexually transmitted infection (STI). There are both male and female condoms. With proper use—and use at every act of in ...
s during sex scenes by actors in pornographic films, to support an initiative aimed at reforming the zoning code to prevent further large developments from skirting the intent of the city's zoning. "There was general consensus", said chair Cynthia Davis. "We agreed with what he shared with us."


2016 campaign to place initiative on ballot

By March, the AHF had recruited journalist
Jill Stewart Jill Stewart was the Managing Editor at ''LA Weekly'' and laweekly.com. At ''LA Weekly'', she oversaw a team of print and digital journalists who pursue the newspaper's brand of digital hyper-localism and analytical, print journalism. She also ove ...
to leave her post as managing editor of ''
LA Weekly ''LA Weekly'' is a free weekly alternative newspaper in Los Angeles, California. It was founded in 1978 by Jay Levin, who served as president and editor until 1991. Voice Media Group sold the paper in late 2017 to Semanal Media LLC, whose paren ...
'' and serve as campaign manager for what was named the Neighborhood Integrity Initiative. It formed the Coalition to Preserve Los Angeles (CPLA) to support it. While the original plan had been to have it on the ballot in that November's general election, in the middle of the month, the CPLA announced in a
news conference A press conference or news conference is a media event in which notable individuals or organizations invite journalists to hear them speak and ask questions. Press conferences are often held by politicians, corporations, non-governmental organ ...
on the steps of
City Hall In local government, a city hall, town hall, civic centre (in the UK or Australia), guildhall, or a municipal building (in the Philippines), is the chief administrative building of a city, town, or other municipality. It usually houses ...
that they were instead planning to have it on the March 2017 ballot, at the same time as the city's next elections for mayor and city council. Weinstein said that the change in timetable reflected an "overcrowded" fall ballot, with that year's presidential election, races for Congress and the state legislature, as well as 20 other initiatives and propositions before voters. "The Neighborhood Integrity Initiative is a city issue, better suited for a city election, which we will have in March 2017." With city officials on the ballot as well, it was suggested that the initiative would force candidates for those seats to take positions on the issues it raised. Opponents suggested the change was meant to ensure an older, whiter and smaller electorate than that which votes in presidential election years, one likely to be more responsive to the arguments for Measure S, would consider it. In May 2016 a poll found that 7% more potential voters were opposed to the measure than in support of it. However, 19% remained uncommitted. This was potentially enough to swing the vote in supporters favor, especially since turnout in Los Angeles's March elections is historically around 10% of the city's electorate (in March 2016, only 8.6% of voters participated). The initiative would need over 61,000 signatures by early September to qualify for the ballot. By that time the CPLA had collected 104,000. Before city council voted on whether to adopt the measure or put it on the ballot, the two options given under the
city charter A city charter or town charter (generically, municipal charter) is a legal document (''charter'') establishing a municipality such as a city or town. The concept developed in Europe during the Middle Ages. Traditionally the granting of a charter ...
, the CPLA met with
Eric Garcetti Eric Michael Garcetti (born February 4, 1971) is an American politician who served as the 42nd mayor of Los Angeles from 2013 until 2022. A member of the Democratic Party (United States), Democratic Party, he was first elected in the 2013 Los An ...
, now mayor, to ask if he or council were prepared to institute measures on their own to control development. He offered only to provide more public notice of otherwise closed meetings between city officials, developers and lobbyists, a reform the CPLA considered inadequate, so the initiative was placed on the March ballot. Opponents organized as well. Before the initiative was placed on the ballot, the Coalition to Protect L.A. Neighborhoods & Jobs (CPLANJ) was formed to work against it. In addition to business groups the group's members included
Laborers' Union The Laborers' International Union of North America (LIUNA, stylized as LiUNA!), often shortened to just the Laborers' Union, is an American and Canadian labor union formed in 1903. As of 2017, they had about 500,000 members, about 80,000 of whom ...
Local 300 and nonprofit organizations that advocated for affordable housing and the interests of the poor. "People who do not agree on other issues are coming together to put a stop to this," said a spokesman. Most of the $800,000 the coalition had raised in the first half of 2015 came from four developers—Crescent Heights, whose Palladium project Weinstein had launched the initiative in response to, was the largest single donor through its wholly owned
limited liability corporation A limited liability company (LLC for short) is the US-specific form of a private limited company. It is a business structure that can combine the pass-through taxation of a partnership or sole proprietorship with the limited liability of a ...
for that project; other major donors of note included
Lowe Enterprises Lowe is a real estate investment firm based in Los Angeles. Since its founding, the company has acquired, constructed, or managed more than $21 billion in real estate assets. Its subsidiary, Destination Hotels & Resorts, was the third largest hosp ...
and developer and local
philanthropist Philanthropy is a form of altruism that consists of "private initiatives, for the Public good (economics), public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private goo ...
Eli Broad Eli Broad ( ; June 6, 1933April 30, 2021) was an American businessman and philanthropist. In June 2019, ''Forbes'' ranked him as the 233rd-wealthiest person in the world and the 78th-wealthiest in the United States, with an estimated net worth of ...
. The debate around the initiative was seen not just as one about its provisions, or even the city's zoning, but of contrasting visions of the city. ''
LA Weekly ''LA Weekly'' is a free weekly alternative newspaper in Los Angeles, California. It was founded in 1978 by Jay Levin, who served as president and editor until 1991. Voice Media Group sold the paper in late 2017 to Semanal Media LLC, whose paren ...
'' described it as:


Initiative

The initiative proposed the following actions: *A two-year moratorium on any new project that would require a
variance In probability theory and statistics, variance is the expectation of the squared deviation of a random variable from its population mean or sample mean. Variance is a measure of dispersion, meaning it is a measure of how far a set of numbers ...
from maximum
floor area ratio Floor area ratio (FAR) is the ratio of a building's total floor area (gross floor area) to the size of the piece of land upon which it is built. It is often used as one of the regulations in city planning along with the building-to-land ratio. The ...
, density, height or
land use Land use involves the management and modification of natural environment or wilderness into built environment such as settlements and semi-natural habitats such as arable fields, pastures, and managed woods. Land use by humans has a long h ...
restrictions already in effect for that
zoning Zoning is a method of urban planning in which a municipality or other tier of government divides land into areas called zones, each of which has a set of regulations for new development that differs from other zones. Zones may be defined for a si ...
district under the city's
General Plan Comprehensive planning is an ordered process that determines community goals and aspirations in terms of community development. The end product is called a comprehensive plan, also known as a general plan, or master plan. This resulting document e ...
that would result in a more intense use than that currently permitted. Exceptions would be granted for a project that was intended to be entirely affordable housing, in which vested building rights already existed, where the existing structures were found to be structurally unsound, or had been damaged by disaster such as fire or earthquake. *Prohibit amendments to the General Plan unless they applied to an entire neighborhood defined in the plan, a named neighborhood or council area, or a development covering more than , and require that city planners demonstrate that the amendment was not passed solely to facilitate any single project or concurrently submitted group of projects. *Require the city to update the General Plan completely every five years, starting upon passage of the initiative. All
public hearing In law, a hearing is a proceeding before a court or other decision-making body or officer, such as a government agency or a legislative committee. Description A hearing is generally distinguished from a trial in that it is usually shorter and o ...
s about the Specific Plans for any of the areas defined as neighborhoods in the General Plan would be required to be held in that neighborhood on evenings and weekends to ensure full community participation. *Require that any environmental impact statement be prepared by the city planning department or a consultant it has approved for the job rather than the developer or his or her agents. *Prohibit the city from granting any variance to parking requirements allowing less than two-thirds the required number of spaces, including remote off-site parking.


Debate

Both supporters and opponents agreed that Los Angeles had been undergoing a severe housing crisis since the end of the
Great Recession The Great Recession was a period of marked general decline, i.e. a recession, observed in national economies globally that occurred from late 2007 into 2009. The scale and timing of the recession varied from country to country (see map). At ...
. While the city's population had grown, surpassing four million late in 2016 by official estimates, and its economy had added, and would continue to add, a commensurate number of jobs, a study by
Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...
's
Joint Center for Housing Studies The Joint Center for Housing Studies is a research center on housing-related issues at Harvard Kennedy School at Harvard University in Cambridge, Massachusetts. Through its research, education, and public outreach programs, the center helps leade ...
concluded that the city had 382,000 units less than what it needed to accommodate very low-income renters. And while rents in Los Angeles were lower than those in
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
and
San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
, they were less affordable, since about half of Angelenos rented compared to only a third of all Americans and those Angelenos made less money than most other American renters. As a result, a 2014 study by the UCLA Luskin School of Public Affairs had found that Los Angeles had the least affordable rental housing in the country, with the average tenant spending almost half their income on rent. The problem was further exacerbated, the UCLA study had found, by a significant portion of Los Angeles renters being of considerable means themselves compared to other markets, preferring to rent in the wake of the collapse of the late 2000s
real estate bubble A real-estate bubble or property bubble (or housing bubble for residential markets) is a type of economic bubble that occurs periodically in local or global real-estate markets, and typically follow a land boom. A land boom is the rapid increase ...
for the stability and flexibility it gave them, driving up rents in the process.


Nature and cause of housing shortage

Supporters argued that the problem was not a housing shortage so much as an oversupply of housing for the higher end of the market, housing that often remained vacant for lack of interest or, the CPLA suggested, because they were used as investment properties. It cited a 2015 report from the city's housing department to Garcetti, warning that a large majority of Los Angeles's new housing over the preceding decade was for households earning $105,000 a year or more, far more than needed for that end of the market, yet despite that there was still a 12% vacancy rate. This, the coalition claimed, was due to the spot zoning developers were too easily able to obtain since, it said, "zoning is now meaningless in L.A." AHF founder Michael Weinstein defended his organization's financial support for the measure by noting that the foundation's biggest responsibility after taking care of patients was finding them places to live. "L.A. is in the grip of a social justice crisis over whom our city really serves," he wrote in a ''Times''
op-ed An op-ed, short for "opposite the editorial page", is a written prose piece, typically published by a North-American newspaper or magazine, which expresses the opinion of an author usually not affiliated with the publication's editorial board. O ...
. "As we work to house patients in L.A., City Hall focuses on approving $3,500 apartments that sit empty." In response to supporters' claims that the real cause of the housing shortage was an abundance of luxury housing, opponents said that regardless of the market segment it was intended for, ''any'' new housing would eventually drive down the price of ''all'' housing. It was also noted that overall vacancy rates were at historic lows, based on census data from the last decade, compared to 2010. The CPLA countered by citing a report by the chief economist for the popular real-estate website
Zillow Zillow Group, Inc., or simply Zillow, is an American tech real-estate marketplace company that was founded in 2006, and was created by Rich Barton and Lloyd Frink, former Microsoft executives and founders of Microsoft spin-off Expedia; Spencer R ...
that this purported " trickle-down" effect was not, in fact, occurring, not in Los Angeles or any other American city it studied. In fact, it claimed,
median In statistics and probability theory, the median is the value separating the higher half from the lower half of a data sample, a population, or a probability distribution. For a data set, it may be thought of as "the middle" value. The basic fe ...
rents for the lowest third of houses and apartments were rising at much greater rates than the overall rental market, particularly in California.


Possible effect on evictions of rent-controlled tenants

Proponents claimed that 22,000 tenants had been evicted from
rent control Rent regulation is a system of laws, administered by a court or a public authority, which aims to ensure the affordability of housing and tenancies on the rental market for dwellings. Generally, a system of rent regulation involves: *Price cont ...
led housing since 2000 in order to build luxury housing, and that without Measure S that amount would increase. Since California's Ellis Act, under which landlords can evict tenants if they are no longer offering the units for rent, was state law beyond the scope of city ballot initiatives, Measure S could not address them directly. Supporters claimed instead that its provisions would drive down the number of evictions by making it harder to build the kind of housing for which tenants were evicted. However, the ''Times'' found that many of the developments for which rent-controlled tenants had been evicted had not needed the spot zoning the measure intended to stop in order to be built; one such project had been one from which an Echo Park woman featured in one of the pro-S campaign advertisements was evicted. Fewer than 10% of all the evictions of rent-controlled tenants between 2011 and 2015 had been for projects that would have been affected by the proposed moratorium, the paper found. Miki Jackson, a spokeswoman for the supporters said that they were concerned about the "enormous ripple effect" spot zoned projects have, since they lead to
gentrification Gentrification is the process of changing the character of a neighborhood through the influx of more Wealth, affluent residents and businesses. It is a common and controversial topic in urban politics and urban planning, planning. Gentrification ...
and more Ellis Act evictions. She acknowledged, however, that the 22,000 evictions were the ''total'' Ellis Act evictions since 2000, not just those triggered by spot zoning. Opponents argued that preventing spot zoning temporarily would actually increase Ellis Act evictions during that time. Most spot zoned projects were proposed for sites on which no housing had previously existed, they noted. If developers could not build on those, they would turn instead to remodeling and rebuilding housing in older neighborhoods, with more rent controlled tenants subject to Ellis Act eviction. " twill leave in place the options that removed the most housing," said Josh Kamensky, a spokesman for the CPLANJ.


Alleged corrupt influence on planning process

As proof that the city government had been corrupted to the point of needing the drastic steps the initiative would take, supporters began touting a lengthy October 2016 ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'' article. It described Sea Breeze, a Torrance-area apartment project, that was approved for construction despite its proximity to several industrial sites that could adversely affect the quality of life for residents. The newspaper found that large campaign contributions to mayor
Eric Garcetti Eric Michael Garcetti (born February 4, 1971) is an American politician who served as the 42nd mayor of Los Angeles from 2013 until 2022. A member of the Democratic Party (United States), Democratic Party, he was first elected in the 2013 Los An ...
and key city council members including Janice Hahn, later elected to the
U.S. House The United States House of Representatives, often referred to as the House of Representatives, the U.S. House, or simply the House, is the lower chamber of the United States Congress, with the Senate being the upper chamber. Together they c ...
, came from individuals of modest means who worked for companies connected to the project's developer, although those contributors did not recall writing checks for amounts they admitted were equal to what they earned in weeks or even months (many of which also appeared to be written by the same person regardless of whose account they were drawn on). In some cases the purported contributors were not even registered to vote. The city's planning commission had twice unanimously rejected Sea Breeze, only to be overruled by city council. To facilitate one of those votes, Garcetti had invoked a rarely used mayoral power to temporarily reduce the number of votes necessary for passage. Opponents pointed out that for all the CPLA's complaints about corruption, the measure had no provisions addressed to limiting campaign contributions from developers. In January 2017, several city council members introduced legislation that would, in fact, have banned campaign contributions from developers with projects seeking city approval, although whether it would have passed, much less survived a court challenge, was questionable. While Measure S supporters approved of the effort, many thought it made their points about how necessary the initiative was. "It's an admission of guilt", said Sherman Oaks Homeowners Association (SOHA) president Richard Close, a supporter.


Possible effects of moratorium

The practical effect of the moratorium was another point of disagreement between the two sides. Supporters repeatedly stated that only 5% of development in the city would be halted by it, and that it would only last two years. Opponents responded that both claims were misleading. The 5% figure was based, they said, on an apparent analysis of all permits; however, they implied, most of the construction that would be allowed was improvements to existing buildings or very small-scale housing, and the 5% of blocked projects included most of the larger multi-unit proposals seeking approval. And due to the initiative's requirement that the city update its entire zoning, a process which could take longer than two years, opponents estimated it could be as long as ten years before developers felt comfortable building again. Opponents also disputed supporters' claims that Measure S would not affect any plans for affordable housing. Instead, they claimed, 90% of those projects would not be able to built since they would require the sort of variances the initiative would forbid for projects on those scales. One cartographer identified city-owned
parking lot A parking lot (American English) or car park (British English), also known as a car lot, is a cleared area intended for parking vehicles. The term usually refers to an area dedicated only for parking, with a durable or semi-durable surface ...
s on which 724 units could be built, but only if the General Plan, which currently allowed only industrial use on the property, were amended, something the measure would forbid even for projects of entirely affordable housing. They also dismissed the exemption for such projects, saying that was "yet another example of 60 year old solutions to today's problems", in the CPLANJ's words. Richard Platkin, a former city planner who strongly supported Measure S, wrote that these arguments were specious. "For nearly an entire year", he wrote in a January 2017 ''City Watch LA'' column, "I have repeatedly asked ... readers to identify any affordable housing projects that required a General Plan Amendment or even a zone change to begin construction. So far, I have only been told about one case in all of Los Angeles." He said the city's own reports confirmed this, and that the 2% of new housing that was meant for lower-income renters and buyers came about not because of any municipal action but through state laws allowing higher densities for affordable housing. Platkin further noted that the city owned 9,000 parcels on which such housing could be built, only a few of which had been so developed. "Now, suddenly, this long-ignored affordable housing option has been taken out of mothballs", he said, suggesting it was in direct response to the threat posed to developers' alleged control over City Hall by Measure S.


Role of transit-oriented development

Opponents criticized the provision forbidding the city from granting reductions of more than one-third the required parking spaces, since they said it went against the city's goals of encouraging transit-oriented development along subway lines and other major transportation corridors. The CPLA said these large parking variances did not accomplish that goal, "instead send ngdrivers seeking parking spilling into overwhelmed neighborhoods." It claimed some residents of these developments were walking five blocks to and from their homes to parking spaces on a daily basis. However, the CPLA had also contributed $10,000 to a campaign against November's Measure M, a county-level initiative which increased the
sales tax A sales tax is a tax paid to a governing body for the sales of certain goods and services. Usually laws allow the seller to collect funds for the tax from the consumer at the point of purchase. When a tax on goods or services is paid to a govern ...
a half-percent to pay for light rail extensions. Stewart explained that they saw transit as a "development arm". ''
The Real Deal (The) Real Deal may refer to: Television * ''The Real Deal'' (TV series), retitled ''The Real Estate Pros'', a U.S. reality show * ''Dickinson's Real Deal'', a UK modern antiques and collectables programme ** ''Real Deal'' (American TV series), ...
'', another real-estate website, suggested that indicated the coalition was as opposed to transit as it was to
traffic congestion Traffic congestion is a condition in transport that is characterized by slower speeds, longer trip times, and increased vehicular queueing. Traffic congestion on urban road networks has increased substantially since the 1950s. When traffic de ...
, which it frequently cited as an argument for Measure S, an argument that seemed contradictory. In an earlier interview with ''The Planning Report'', Stewart had expressed skepticism about the role of transit in reshaping Angelenos' lives. "People who can afford to own cars continue to drive their cars", she said. "No amount of discussion will get people to give up that freedom." If the city truly wanted to reduce congestion, she suggested, it should offer tax breaks to
remote work Remote work, also called work from home (WFH), work from anywhere, telework, remote job, mobile work, and distance work is an employment arrangement in which employees do not commute to a central place of work, such as an office building, ware ...
ers. ''Times'' architecture critic Christopher Hawthorne also noted that when
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...
had updated its Community Plan in 2012 to allow for more transit-friendly development, three community groups, including Fix the city, a descendant of
Not Yet New York Not Yet New York was a Los Angeles, California political organization in the 1980s. Its goals were to slow the growth of the city, and preserve open space and low density. Founded by Laura Lake, a UCLA professor, and Barbara Blinderman, an attorn ...
, which had been a key force behind the similar
Proposition U Proposition U was a ballot initiative for the city of Los Angeles. Proposed by Zev Yaroslavsky, Joel Wachs, and Marvin Braude, and placed on the ballot in November 1986, Prop. U aimed to slow development in the city. Voters approved Prop. U by a 2 ...
in 1986, successfully sued to block it. He said this pointed to "the basic hypocrisy that the authors of Measure S and other slow-growth advocates can't argue away ... Many say they're in favor of updating the community plans but fought to block one that didn't match their vision of low-rise, essentially suburban Los Angeles." "Some clever-by-half advocates of sustainability imagine that every large and tall apartment building is automatically transit-oriented," Platkin responded to those arguments. Those that had been built near Los Angeles's subway stations, he said, were so far only transit-adjacent, since their residents still used their cars to get around (AHF head Weinstein similarly argued that "People who pay $3,800 monthfor an apartment are not the ones who ride the subway.") Only when such development was built for lower-income tenants and residents who depended on transit to get to work, Platkin wrote, could it truly be described as transit-oriented. He allowed that Los Angeles's relationship with mass transit could indeed be reconfigured to be more like that of New York or San Francisco, but it would require improvements to the streets making them more amenable to bicyclists and pedestrians, not just high-density development near transit stops.


Vision of Los Angeles's future: ''Blade Runner'' vs. ''Her''

Underlying the Measure S debate were contrasting visions of the city and what direction it would take in the future. "Longtime residents of Los Angeles have in their collective imagination an image of what the city should look like and how they should live in it,"
D. J. Waldie D. J. Waldie (Donald J. Waldie) is an American essayist, memoirist, translator, and editor who also is the former Deputy City Manager of Lakewood, California. Although best known for ''Holy Land: A Suburban Memoir'' (1996 and 2005, W. W. Norton ...
, a
Lakewood Lakewood may refer to: Places Australia * Lakewood, Western Australia, an abandoned town in Western Australia Canada * Lakewood, Edmonton, Alberta * Lakewood Suburban Centre, Saskatoon, Saskatchewan Philippines * Lakewood, Zamboanga del S ...
native and author of ''Holy Land'', a well-regarded memoir of his youth in the planned suburb, told the ''Times Thomas Curwen. " 's that image that is being interfered with as the city becomes more dense. What kind of city will they see in five, 10 or 15 years?" Stewart rejected any idea that the city should move in a higher-density direction. She characterized
urban planners An urban planner (also known as town planner) is a professional who practices in the field of town planning, urban planning or city planning. An urban planner may focus on a specific area of practice and have a title such as city planner, town ...
who advocated that as "stuck in a different world" and their ideal of urban living as "everyone needs to move close together and cram their children into places where there is nowhere to play. The theory that people enjoy living around the noise and congestion is wrong, and we need to respond to how people really live." Platkin told Curwen that the real struggle, in his opinion, was not over the density of development but the role of the public in shaping it. Nonetheless, he used a cinematic reference point invoked by other proponents of Measure S. "If you have a city whose land-use policies are determined by the roller coaster of real estate speculation, you will have a city that looks like ''
Blade Runner ''Blade Runner'' is a 1982 science fiction film directed by Ridley Scott, and written by Hampton Fancher and David Peoples. Starring Harrison Ford, Rutger Hauer, Sean Young, and Edward James Olmos, it is an adaptation of Philip K. Dick' ...
''", referring to the seminal 1982 science fiction film set in a 2019 Los Angeles of endless skyscrapers. Another vocal Measure S proponent, Kenneth Alpern, mocked opponents as "
hose A hose is a flexible hollow tube designed to carry fluids from one location to another. Hoses are also sometimes called ''pipes'' (the word ''pipe'' usually refers to a rigid tube, whereas a hose is usually a flexible one), or more generally '' ...
who believe that megadevelopment and a ''Blade Runner'' scenario of a sterile, overcrowded Los Angeles is WONDERFUL." Curwen, however, contrasted that vision, frequently described as
dystopia A dystopia (from Ancient Greek δυσ- "bad, hard" and τόπος "place"; alternatively cacotopiaCacotopia (from κακός ''kakos'' "bad") was the term used by Jeremy Bentham in his 1818 Plan of Parliamentary Reform (Works, vol. 3, p. 493). ...
n, with the 2030 Los Angeles envisioned in
Spike Jonze Adam H. Spiegel (born October 22, 1969), known professionally as Spike Jonze, is an American filmmaker, actor, musician, and photographer. His work includes commercials, film, music videos, skateboard videos and television. Jonze began his ca ...
's 2014 Best Picture-nominated ''
Her Her is the objective and possessive form of the English-language feminine pronoun She (pronoun), she. Her, HER or H.E.R. may also refer to: Arts, entertainment and media Music * H.E.R. (born 1997), American singer **H.E.R. (album), ''H.E.R.'' ...
'', a vision also evoked by ''
Curbed ''Curbed'' is an American real estate and urban design website founded as a blog by Lockhart Steele in 2006. The full website, founded in 2010, featured sub-pages dedicated to specific real estate markets and metropolitan areas across the Unit ...
'' after Measure S's defeat. It, too, is a city of dense high-rises, realized on screen by digitally merging less recognizable elements of the thus-developed
Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flow ...
cityscape. But its residents seem content with living that way, a lifestyle that depends far more on public transportation than it does today. "The future imagined by one generation is not necessarily the future wanted by another," he wrote. "the debate over density is challenging popular presumptions of the single-family home. Like the car, it has become a symbol of urban unsustainability." Curwen talked to two experts who had contrasting views.
Joel Kotkin Joel Kotkin (born December 28, 1952) is a fellow in urban studies at Chapman University in Orange, California. He writes about demographic, social, and economic trends in the U.S. and internationally. He is a regular contributor to ''The Daily ...
, a Valley Village resident and professor at
Chapman University Chapman University is a private research university in Orange, California. It encompasses ten schools and colleges, including Fowler School of Engineering, Dodge College of Film and Media Arts, Fowler School of Law, and Schmid College of Scie ...
known for his beliefs that recent proclamations of urban comeback are illusory since Americans prefer a suburban lifestyle, told him that while he did not envision
downtown ''Downtown'' is a term primarily used in North America by English speakers to refer to a city's sometimes commercial, cultural and often the historical, political and geographic heart. It is often synonymous with its central business distric ...
becoming much bigger a part of the city than it was in
Indianapolis Indianapolis (), colloquially known as Indy, is the state capital and most populous city of the U.S. state of Indiana and the seat of Marion County. According to the U.S. Census Bureau, the consolidated population of Indianapolis and Marion ...
or
Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...
, current development trends threatened to overwhelm the suburban aspects of Los Angeles that had made it so attractive for most of the 20th century. But Zev Yaroslavsky, who as a councilman in the mid-1980s had led the fight for
Proposition U Proposition U was a ballot initiative for the city of Los Angeles. Proposed by Zev Yaroslavsky, Joel Wachs, and Marvin Braude, and placed on the ballot in November 1986, Prop. U aimed to slow development in the city. Voters approved Prop. U by a 2 ...
, which preserved the city's low-density character, did not see Los Angeles as having to choose. "The suburbs aren't going anywhere," he told Curwen. "I look at the changes ahead of us as additive. You now have a more urban dimension to the city of L.A."


Role of AHF in sponsoring initiative

Opponents questioned what an initiative focusing on municipal zoning had to do with the
AHF AHF may refer to: *Asian Handball Federation, a Continental Sports Federation of handball * Asian Hockey Federation, a Continental Sports Federation of field hockey *AIDS Healthcare Foundation, a nonprofit provider of HIV prevention services, testi ...
's primary mission of offering treatment for
AIDS Human immunodeficiency virus infection and acquired immunodeficiency syndrome (HIV/AIDS) is a spectrum of conditions caused by infection with the human immunodeficiency virus (HIV), a retrovirus. Following initial infection an individual m ...
patients through the pharmacies and clinics it operated. Its previous sponsorship of the successful 2012
Measure B Measure B, also known as the ''County of Los Angeles Safer Sex In the Adult Film Industry Act,'' is the law that requires the use of condoms in all vaginal and anal sex scenes in pornography productions filmed in Los Angeles County, Californi ...
, requiring all actors in
pornographic film Pornographic films (pornos), erotic films, sex films, and 18+ films are films that present sexually explicit subject matter in order to arouse and satisfy the viewer. Pornographic films present sexual fantasies and usually include eroticall ...
s produced in
Los Angeles County Los Angeles County, officially the County of Los Angeles, and sometimes abbreviated as L.A. County, is the most populous county in the United States and in the U.S. state of California, with 9,861,224 residents estimated as of 2022. It is the ...
, to wear
condom A condom is a sheath-shaped barrier device used during sexual intercourse to reduce the probability of pregnancy or a sexually transmitted infection (STI). There are both male and female condoms. With proper use—and use at every act of in ...
s during sex scenes, and Proposition 60, the unsuccessful effort to extend that prohibition to the state level after adult-film production companies left the county to avoid complying with Measure B, alienated some members of the city's LGBT community and was seen as overreach, but one still compatible with its mission. "Why the AIDS Healthcare Foundation is spending its time and money fighting battles over land-use and transportation policy is of course n... excellent question", wrote ''Times'' architecture critic Christopher Hawthorne. The paper also devoted an editorial to it. "How is this social justice? How is this helping AIDS patients?" the newspaper asked. It suggested the foundation's real motivation was to block the Palladium Towers development that its head, Michael Weinstein, had complained ruined the view of the
Hollywood Hills The Hollywood Hills are a residential neighborhood in the central region of Los Angeles, California. Geography The Hollywood Hills straddle the Cahuenga Pass within the Santa Monica Mountains. The neighborhood touches Studio City, Univer ...
from his office. The ''Times'' noted that as of a week before the election the AHF had spent $4.6 million on the initiative, accounting for almost all the CPLA's financial support. Dana Cuff, an urban design professor at UCLA's Luskin School, told LGBT magazine ''
The Advocate An advocate is a professional in the field of law. The Advocate, The Advocates or Advocate may also refer to: Magazines * ''The Advocate'' (LGBT magazine), an LGBT magazine based in the United States *''The Harvard Advocate'', a literary magazin ...
'' that at best, AHF's use of the money for the initiative was "not understandable". Later she said it was "actually a misuse of their funds". A former AHF volunteer turned critic told the ''Times'' it a "blatant abuse of the rresources". During the campaign, the Los Angeles LGBT Center held a news conference not only opposing Measure S but criticizing AHF for having sponsored it.
City Controller A comptroller (pronounced either the same as ''controller'' or as ) is a management-level position responsible for supervising the quality of accounting and financial reporting of an organization. A financial comptroller is a senior-level executi ...
Ron Galperin Ron Shalom Galperin (born August 1, 1963) is an American politician who served as the 19th Los Angeles City Controller from 2013 to 2022. He took office on July 1, 2013 and won re-election in 2017. A member of the Democratic Party, Galperin is t ...
said the foundation was "squandering millions of dollars" on the initiative and urged it to focus on its core mission of treating AIDS patients.
Lorri Jean Lorri L. Jean (born ) is an LGBT rights activist and the current CEO of the Los Angeles LGBT Center (LALGBTC). Jean spent ten years as an attorney with the Federal Emergency Management Agency (FEMA), including three years overseeing the disaster ...
, director of the LGBT Center, showed the reporters demolition work that was ongoing for an affordable housing project of nearly 300 units across the street from the center's offices. The project, she said, required a zoning change from
light industrial Light industry are industries that usually are less capital-intensive than heavy industry and are more consumer-oriented than business-oriented, as they typically produce smaller consumer goods. Most light industry products are produced for e ...
use and thus would have been impossible to build under the strictures of Measure S. Weinstein defended the AHF's sponsorship of the initiative by reiterating that housing patients was the organization's largest priority after caring for them, and he felt the recent upsurge in luxury developments was making that harder by driving up rents. He told ''The Advocate'' that the AHF, despite its involvement in advocacy and initiatives, was still spending 96% of its billion-dollar budget on care. "We're not diverting money from patient care, but we feel that we have a responsibility to the community in which we're headquartered." Former ''LA Weekly'' managing editor
Jill Stewart Jill Stewart was the Managing Editor at ''LA Weekly'' and laweekly.com. At ''LA Weekly'', she oversaw a team of print and digital journalists who pursue the newspaper's brand of digital hyper-localism and analytical, print journalism. She also ove ...
, hired by the AHF as Measure S's campaign manager, was also criticized for her role since she herself lives not in the city but the affluent suburb of Calabasas, on the southwest corner of the
Valley A valley is an elongated low area often running between Hill, hills or Mountain, mountains, which will typically contain a river or stream running from one end to the other. Most valleys are formed by erosion of the land surface by rivers ...
. "It's not my place to critique the merits of the place you choose to live," tech executive Stephen Corwin wrote in an open letter to Stewart in ''
Medium Medium may refer to: Science and technology Aviation *Medium bomber, a class of war plane * Tecma Medium, a French hang glider design Communication * Media (communication), tools used to store and deliver information or data * Medium of ...
'', "but there's a painful irony in what you're trying to accomplish from there. How do you morally justify trying to preserve the integrity of a city you don't consider to be worthy of living in?"


Positions

Besides the CPLA and CPLANJ, many local organizations devoted to the relevant issues took positions on Measure S. Some prominent individuals, mostly local elected officials and celebrities, did as well. However, many of those who did said it was hard to take sides since the measure polarized voters. "It has turned into a real civil war issue," said Joe Bray-Ali, a bicycle activist running against incumbent city councilman Gil Cedillo, who opposed the initiative. "It's been hard to have a factual argument. It's just a bizarre tangle of rhetoric and emotion." "I completely understand the sentiment behind it," said Mitchell Schwartz, the most visible of the candidates running against Garcetti, who opposed Measure S. However, when asked by ''LA Weekly'', he said he was unsure about it. Similarly, councilman
Paul Koretz Paul Koretz (born April 3, 1955) is an American politician, who served as a member of the Los Angeles City Council for the 5th district from 2009 to 2022. He was previously a member of the California State Assembly and the West Hollywood City Coun ...
, one of the few incumbents facing a serious challenger, Jesse Creed, felt "it might light a real fire under the mayor and council's collective sense of urgency to update the community plans" but demurred when asked to take a position on the initiative, expressing concern that it could not withstand a legal challenge. Creed, who had made an issue of Koretz's support for a project by developer
Rick Caruso Rick Joseph Caruso (born January 7, 1959) is an American businessman. A billionaire, he is the founder and former chief executive officer of Caruso, an American real-estate company. He is the chair of the board of trustees at the University o ...
which had also been the subject of a ''Times'' article about its possible connection to Caruso's political generosity, told the newspaper he had not yet decided where to stand on it.


Support

Well represented among Measure S's official endorsers were many of the homeowners' associations, and some of the neighborhood councils, which had exerted such control over city planning in the late 20th century. The groups that served Bel Air, Elysian Valley, Encino, Hollywood Hills West,
Westlake Westlake may refer to: Places Australia * Westlake, Canberra, a ghost town suburb of Canberra * Westlake, Queensland, a suburb of Brisbane New Zealand * Westlake, New Zealand, a suburb of Auckland ** Westlake Girls High School ** Westlake Boys ...
South and Westwood backed the measure. Officials from some other prominent homeowners' associations, such as Richard Close of Sherman Oaks and Jeff Lynn of
Van Nuys Van Nuys () is a neighborhood in the central San Fernando Valley region of Los Angeles, California. Home to Van Nuys Airport and the Valley Municipal Building, it is the most populous neighborhood in the San Fernando Valley. History In 1909, t ...
, lent their names. Close, a land-use lawyer, called Measure S "the Proposition 13 of this generation ... We need to stop pay-to-play development". At the time he was leading opposition to a proposed redevelopment of a closed Sunkist plant in Sherman Oaks, which he said epitomized what the new initiative was intended to stop. Noting that propositions 13 and U, both of which he had played a leading role in, built crucial early support in the
San Fernando Valley The San Fernando Valley, known locally as the Valley, is an urbanized valley in Los Angeles County, California. Located to the north of the Los Angeles Basin, it contains a large portion of the City of Los Angeles, as well as unincorporated ar ...
, he said, that area's support would be essential to Measure S's passage. "Political action starts in the Valley. It aims to change this city." Close believed Measure S would pass overwhelmingly, since voters were even angrier about the underlying issues than they had been during the campaign for Proposition U. Some local environmental organizations supported Measure S. Among them were the Los Angeles and
San Fernando Valley The San Fernando Valley, known locally as the Valley, is an urbanized valley in Los Angeles County, California. Located to the north of the Los Angeles Basin, it contains a large portion of the City of Los Angeles, as well as unincorporated ar ...
chapters of the Audubon Society and the Federation of Hillside and Canyon Associations. The
Ballona Wetlands Ballona Wetlands Ecological Reserve (pronunciation: "Bah-yo-nuh" or "Buy-yo-nah" ) is a protected area that once served as the natural estuary for neighboring Ballona Creek. The site is located in Los Angeles County, California, just south of ...
Institute also supported the initiative. Its executive director personally endorsed it, as did a number of local
environmental law Environmental law is a collective term encompassing aspects of the law that provide protection to the environment. A related but distinct set of regulatory regimes, now strongly influenced by environmental legal principles, focus on the manage ...
yers. Richard Riordan, who as the city's mayor during the 1990s had pushed for the creation of the neighborhood councils which critics blamed for further limiting the city's growth, was the most prominent of the former elected officials to endorse Measure S. "Do we want to continue allowing rule-breaking developers to do as they please? I don't think so", he wrote in a ''Times'' op-ed. "Los Angeles is better than this." Other onetime elected officials who supported the initiative included former congresswoman Diane Watson, former state senate majority leader
Gloria Romero Gloria Romero may refer to: *Gloria Romero (actress) Gloria Anne Borrego Galla (born December 16, 1933), known professionally as Gloria Romero (), is a multi-awarded Filipino actress, regarded as the “Queen of Philippine Movies”, her care ...
and former city councilman
Dennis Zine Dennis Phillip Zine (born August 1, 1947) is an American politician, who served on the Los Angeles City Council for the 3rd district from 2001 to 2013. A member of the Republican Party who later became unaffiliated in 2011, Zine was elected t ...
. As often is the case with political issues in Los Angeles, some well-known actors joined their names to the cause. The CPLA in August 2016 announced that Kirsten Dunst,
Joaquin Phoenix Joaquin Rafael Phoenix (; né Bottom; born October 28, 1974) is an American actor. He is known for playing dark and unconventional characters in independent films. He has received various accolades, including an Academy Award, a British Academ ...
, Chris Pine and
Chloe Sevigny Chloe (; ), also spelled Chloë, Chlöe, or Chloé, is a feminine name meaning "blooming" or "fertility" in Greek. The name ultimately derives, through Greek, from the Proto-Indo-European root ', which relates to the colors yellow and green. T ...
were supporters. Leonardo DiCaprio and
Garrett Hedlund Garrett John Hedlund (born September 3, 1984) is an American actor. His films include ''Troy'' (2004), '' Friday Night Lights'' (2004), '' Four Brothers'' (2005), ''Eragon'' (2006), ''Death Sentence'' (2007), '' Tron: Legacy'' (2010), ''Country ...
were also mentioned, but the coalition later removed their names after their publicists said they had not, in fact, formally announced their support.


Opposition

The Los Angeles political and business establishment uniformly opposed Measure S. At
City Hall In local government, a city hall, town hall, civic centre (in the UK or Australia), guildhall, or a municipal building (in the Philippines), is the chief administrative building of a city, town, or other municipality. It usually houses ...
, Mayor
Eric Garcetti Eric Michael Garcetti (born February 4, 1971) is an American politician who served as the 42nd mayor of Los Angeles from 2013 until 2022. A member of the Democratic Party (United States), Democratic Party, he was first elected in the 2013 Los An ...
and
City Controller A comptroller (pronounced either the same as ''controller'' or as ) is a management-level position responsible for supervising the quality of accounting and financial reporting of an organization. A financial comptroller is a senior-level executi ...
Ron Galperin Ron Shalom Galperin (born August 1, 1963) is an American politician who served as the 19th Los Angeles City Controller from 2013 to 2022. He took office on July 1, 2013 and won re-election in 2017. A member of the Democratic Party, Galperin is t ...
were joined by 10 of the city's 14 incumbent councilmembers in urging voters to reject the measure. Four county supervisorsJanice Hahn,
Sheila Kuehl Sheila James Kuehl (born February 9, 1941) is an American politician and retired actress, and served as the member of the Los Angeles County Board of Supervisors for the 3rd District and as board chair and chair pro tem. Kuehl was California's ...
,
Mark Ridley-Thomas Mark Ridley-Thomas is an American politician. He previously served three terms on the Los Angeles City Council from the 8th district from 1991 to 2002, and again for the 10th district from 2020 until his expulsion from the council in 2022. Ridle ...
and Hilda Solis—also expressed opposition.
Governor A governor is an administrative leader and head of a polity or political region, ranking under the head of state and in some cases, such as governors-general, as the head of state's official representative. Depending on the type of political ...
Jerry Brown Edmund Gerald Brown Jr. (born April 7, 1938) is an American lawyer, author, and politician who served as the 34th and 39th governor of California from 1975 to 1983 and 2011 to 2019. A member of the Democratic Party, he was elected Secretary of S ...
led state officials, including
state senator A state senator is a member of a state's senate in the bicameral legislature of 49 U.S. states, or a member of the unicameral Nebraska Legislature. Description A state senator is a member of an upper house in the bicameral legislatures of 49 U ...
Ricardo Lara Ricardo Lara (born November 5, 1974) is an American politician who is currently serving as the 8th Insurance Commissioner of California. Lara was elected during the 2018 election, defeating former California insurance commissioner Steve Poizne ...
and several of the assemblymembers from Los Angeles, in coming out against Measure S. They were also joined by U.S. Representatives
Tony Cárdenas Antonio Cárdenas ( ; born March 31, 1963) is an American politician who has served as the United States representative for California's 29th congressional district since January 2013. A member of the Democratic Party, Cárdenas was previously a ...
and Brad Sherman. To dramatize why they were opposed, Garcetti and other officials, along with representatives of opposed groups, held a rally at the 100-unit Casa Heiwa affordable housing development in
Little Tokyo Little Tokyo ( ja, リトル・トーキョー) also known as Little Tokyo Historic District, is an ethnically Japanese American district in downtown Los Angeles and the heart of the largest Japanese-American population in North America. It is t ...
, a project that had required a zoning change and General Plan amendment when built in 1996. Thus, they argued, it would have been prevented by Measure S. Both the county's Democratic and Republican parties formally opposed Measure S. Democratic organizations representing the
San Fernando Valley The San Fernando Valley, known locally as the Valley, is an urbanized valley in Los Angeles County, California. Located to the north of the Los Angeles Basin, it contains a large portion of the City of Los Angeles, as well as unincorporated ar ...
and Westside also joined them. The county
Green Party A green party is a formally organized political party based on the principles of green politics, such as social justice, environmentalism and nonviolence. Greens believe that these issues are inherently related to one another as a foundation ...
also came against Measure S, calling it "a blunt instrument that would prevent desperately needed affordable housing from being built in the near term, while guaranteeing nothing about the future ecological orientation and affordability of new development." Business groups, including many local Chambers of Commerce, landlords and
realtor A real estate agent or real estate broker is a person who represents sellers or buyers of real estate or real property. While a broker may work independently, an agent usually works under a licensed broker to represent clients. Brokers and agen ...
s' groups, campaigned against the initiative. A broad coalition of
labor union A trade union (labor union in American English), often simply referred to as a union, is an organization of workers intent on "maintaining or improving the conditions of their employment", ch. I such as attaining better wages and benefits ( ...
s, including the county building trades council and individual construction union locals, along with public employees such as the city's police and fire unions, were also opposed. The
American Civil Liberties Union The American Civil Liberties Union (ACLU) is a nonprofit organization founded in 1920 "to defend and preserve the individual rights and liberties guaranteed to every person in this country by the Constitution and laws of the United States". T ...
also expressed its opposition. Environmental activist groups, chief among them the Natural Resources Defense Council and the Los Angeles League of Conservation Voters, expressed opposition as well. Many organizations that advocated for the homeless and affordable housing joined them. Father Greg Boyle, founder of job-training
nonprofit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
Homeboy Industries, who had supported Measure S while supporters were still gathering signatures for it, withdrew his support several days later, saying he had only given it after two friends recommended he do so and, after reading the measure, was convinced it would not ease the city's housing crisis. None of the city's homeowners' associations opposed Measure S, but neighborhood councils in Central Hollywood, Olympic Park, Palms, Panorama City and Richard Close's home neighborhood of Sherman Oaks did. "It's a tale of two Valleys," said Councilwoman
Nury Martinez Nury Martinez (born July 9, 1973) is a Mexican-American politician who served as a member of the Los Angeles City Council for the 6th district from 2013 until her resignation in 2022. A member of the Democratic Party, Martinez became president o ...
, challenging Close's narrative. She pointed to the redevelopment of a former
Montgomery Ward Montgomery Ward is the name of two successive U.S. retail corporations. The original Montgomery Ward & Co. was a world-pioneering mail-order business and later also a leading department store chain that operated between 1872 and 2001. The curren ...
and the expansion of a shopping mall near her home in Panorama City, both "desperately needed and desired", as the sort of development that the initiative would imperil, since they depended on parking variances. "It literally took 20 years to get developers interested in these areas," she said. "Measure S punishes communities like this one." The ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'' strongly opposed Measure S, even before it had qualified for the ballot. In April 2016 it ran an
op-ed An op-ed, short for "opposite the editorial page", is a written prose piece, typically published by a North-American newspaper or magazine, which expresses the opinion of an author usually not affiliated with the publication's editorial board. O ...
by
Conor Friedersdorf Conor Renier Friedersdorf is an American journalist and a staff writer at ''The Atlantic'', known for his civil libertarian perspectives. Early life and career He attended Pomona College as an undergraduate, and attended the journalism school at ...
, a staff writer for ''
The Atlantic ''The Atlantic'' is an American magazine and multi-platform publisher. It features articles in the fields of politics, foreign affairs, business and the economy, culture and the arts, technology, and science. It was founded in 1857 in Boston, ...
'' and city resident. Likening the proposed moratorium to the Mexican border fence proposed by
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
, then seeking the Republican presidential nomination, he said the initiative would "wall off this city from newcomers on behalf of homeowners who don't want more traffic on 'their' streets." A month before the election, the paper ran an editorial urging Angelenos to vote no on S, calling it "a childish middle finger to City Hall." The city's other daily newspaper, the ''
Los Angeles Daily News The ''Los Angeles Daily News'' is the second-largest-circulating paid daily newspaper of Los Angeles, California. It is the flagship of the Southern California News Group, a branch of Colorado-based Digital First Media. The offices of the ''Dai ...
'', also recommended voters reject it, saying that the legitimate issues it raised did not require a moratorium to solve.


Campaign

As soon as council placed the initiative on the ballot, supporters and opponents staked out their positions. Stewart said that it would allow 95% of development proposed at that time to proceed "while the greediest 5 percent of developers are put on a timeout while we force the City Council to come up with a real plan for Los Angeles". Speaking against the measure, Los Angeles Area Chamber of Commerce
chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
Gary Toebben told the '' Los Angeles Business Journal'' that the measure "goes way too far", which would become opponents' main argument against it, to the point of becoming the
URL A Uniform Resource Locator (URL), colloquially termed as a web address, is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. A URL is a specific type of Uniform Resource Identifie ...
of their website. " tmeans moving hundreds of thousands of Angelenos one step closer to homelessness," he said, alluding to a recent increase in the city's homeless population over the last several years despite slow population growth and general economic prosperity. The CPLA, attributing that increase to what it said were thousands of evictions of rent-stabilized tenants by developers looking to build the high-density luxury housing Measure S was meant to curtail, endorsed Measure HHH, a
bond issue In finance, a bond is a type of security under which the issuer (debtor) owes the holder (creditor) a debt, and is obliged – depending on the terms – to repay the principal (i.e. amount borrowed) of the bond at the maturity date as well as i ...
on the upcoming ballot that would raise $1.2 billion and commit it to buying property on which facilities for the homeless would be built.


Comparisons to Trump campaign and presidency

Both sides on Measure S were primarily composed of liberals and
progressives Progressivism holds that it is possible to improve human societies through political action. As a political movement, progressivism seeks to advance the human condition through social reform based on purported advancements in science, techno ...
, often in ethnic or social groups that identified politically with the
Democratic Party Democratic Party most often refers to: *Democratic Party (United States) Democratic Party and similar terms may also refer to: Active parties Africa *Botswana Democratic Party *Democratic Party of Equatorial Guinea *Gabonese Democratic Party *Demo ...
, which overwhelmingly dominates politics in Los Angeles. As such, supporters and opponents of the initiative compared the other side to recently elected Republican president
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
in their rhetoric, often suggesting that "billionaires" supported the other side. The CPLA observed that the city's top developers had contributed to Trump's campaign, although none of them had supported the CPLANJ financially, whereas Crescent Heights, the lead contributor to that organization, had not given any money to Trump. In response, the CPLANJ reminded voters that prominent S supporter Richard Riordan, the city's last Republican mayor, had also endorsed Trump (although only after his nomination—Riordan had previously called Trump "crazy"). Richard Close, the influential SOHA head and a strong supporter of Measure S, believed Trump's victory augured for the success of the initiative, although he, too, had not voted for the president. "It tells me that the public is frustrated, mad, and believes that any change is better than the status quo. That"s the perfect ingredient for ... the enactment of the Neighborhood Integrity Initiative in March," he told ''
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
'' magazine at the beginning of 2017. Several opponents of Measure S not only compared supporters' rhetoric to Trump, but followed
Conor Friedersdorf Conor Renier Friedersdorf is an American journalist and a staff writer at ''The Atlantic'', known for his civil libertarian perspectives. Early life and career He attended Pomona College as an undergraduate, and attended the journalism school at ...
's lead in likening the initiative itself to the policies Trump had promised when campaigning. The ''Times'' itself called proponents' arguments "positively
Trumpian Trumpism is a term for the political ideologies, social emotions, style of governance, political movement, and set of mechanisms for acquiring and keeping control of power associated with Donald Trump and his political base. '' Trumpists'' ...
" in an editorial, an argument similar to one made in an open letter to Yes on S campaign manager
Jill Stewart Jill Stewart was the Managing Editor at ''LA Weekly'' and laweekly.com. At ''LA Weekly'', she oversaw a team of print and digital journalists who pursue the newspaper's brand of digital hyper-localism and analytical, print journalism. She also ove ...
by tech executive Stephen Corwin. In a follow-up post, Corwin reacted to one of the pro-S mailers by comparing Measure S to
Brexit Brexit (; a portmanteau of "British exit") was the withdrawal of the United Kingdom (UK) from the European Union (EU) at 23:00 GMT on 31 January 2020 (00:00 1 February 2020 CET).The UK also left the European Atomic Energy Community (EAEC or ...
, the 2016 referendum in which British voters decided their country should leave the
European Union The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been des ...
, and Stewart herself to Brexit advocate Nigel Farage, since, he argued, she made similar promises on behalf of the measure that, like Farage, she and supporters would have to renege on after it passed. Abundant Housing LA likened the Yes on S arguments to the " alternative facts" claimed by Trump advisor Kellyanne Conway in response to unfavorable news coverage of the administration.


Billboards

The CPLA tried to reach voters primarily through outdoor advertising, a strategy that the AHF had used to pass
Measure B Measure B, also known as the ''County of Los Angeles Safer Sex In the Adult Film Industry Act,'' is the law that requires the use of condoms in all vaginal and anal sex scenes in pornography productions filmed in Los Angeles County, Californi ...
, requiring the use of condoms during penetrative sex scenes in adult films made in Los Angeles County, in 2012, and again for the previous fall's unsuccessful Proposition 60, which would have extended Measure B statewide, and Proposition 61 attempting to limit the price the state paid for prescription drugs. Many of the billboards AHF had used for those campaigns as well as public service announcements warning gay men against the prevalence of sexually transmitted diseases were, during the last months of 2017, converted to "Yes on S" messages. Ultimately 120 billboards, many in the city's affluent Westside, promoted Measure S, an amount opponents said was far in excess of any other recent political campaign. The owners of the iconic "Welcome to
Silver Lake Silver is a chemical element with the Symbol (chemistry), symbol Ag (from the Latin ', derived from the Proto-Indo-European wikt:Reconstruction:Proto-Indo-European/h₂erǵ-, ''h₂erǵ'': "shiny" or "white") and atomic number 47. A soft, whi ...
" sign at
Sunset Junction Sunset Junction is an informal name for a portion of the Silver Lake, Los Angeles, California, Silver Lake district of Los Angeles, California. It was home to the Sunset Junction Street Fair from 1980 through 2010. It is in the southwestern part of ...
also repainted it with a pro-Measure S message. They had been fighting a proposed nearby development, which would not have needed a zoning change and thus would not have been put on hold by the moratorium. Some opponents of the initiative who lived in the area resented the appropriation of a local landmark, but most felt it was the owners' right to do as they pleased with the sign. A member of the local neighborhood council, however, complained that the owners spelled Silver Lake as one word in contravention of a requirement that the space be used.


Conflicts with Measure JJJ

In November city voters considered Measure JJJ, addressing some of the same issues as Measure S. It required that 20% of developments requiring zoning variances be set aside for affordable housing, that local labor be used on them, and incentivized developers for building near the city's subway lines. The city's business community, particularly developers, were as opposed to it as they were to Measure S. However, so was the CPLA. In a news release strongly opposing JJJ, it claimed that initiative had been "cooked up" by the interests opposing Measure S in an effort to split its support and keep it from the ballot. Measure S proponents said that they considered JJJ likely to fall short of its goals, pointing to what they considered broadly worded
loopholes A loophole is an ambiguity or inadequacy in a system, such as a law or security, which can be used to circumvent or otherwise avoid the purpose, implied or explicitly stated, of the system. Originally, the word meant an arrowslit, a narrow verti ...
in JJJ. "Ultimately there's a way out, every single time, for developers," Stewart told the ''Times''. The Los Angeles Tenants' Union (LATU), a group representing renters and their rights throughout the city, publicly opposed Measure JJJ and supported Measure S. "We've been overrun, and nobody has had the strength or the ability to get political control over this bad land use and extreme overdevelopment," said one LATU member in a CPLA news release announcing the endorsement. Both groups argued that JJJ would encourage the demolition of older, more affordable housing in favor of luxury condominiums. "People's dreams are dashed to make way for City Hall's horribly conceived urban cleansing," said Stewart. She praised the LATU for its refusal to take money from the city or developers, in contrast to other housing rights groups she did not name. Local building trades union leaders who had been among the primary backers of Measure JJJ expressed concern that Measure S, if passed, would largely negate it through its moratorium. Lawyers also said that despite standard "poison pill" language in both initiatives giving precedence to any other initiative receiving more votes should there be a conflict between any aspect of either initiative, that question was not likely be resolved without
litigation - A lawsuit is a proceeding by a party or parties against another in the civil court of law. The archaic term "suit in law" is found in only a small number of laws still in effect today. The term "lawsuit" is used in reference to a civil actio ...
should both of them pass. Measure JJJ ultimately passed with the support of 64% of the voters.


Voter guide lawsuit

In late December a citizen backed by the CPLA brought suit against the CPLANJ over a statement it submitted for inclusion in the guidebook sent out to voters. It routinely includes short arguments for and against the ballot measure, often prepared by advocacy groups. The suit argued that the adverse economic impacts of the measure claimed by a study paid for the CPLANJ yet represented by it in its documents as independent were based on a ten-year period instead of the two years the moratorium was intended to last. Shortly after the new year, the suit was settled when CPLANJ agreed to drop the claim that the study was independent and scale back some of its other claims based on a two-year time period. Both sides claimed victory. The CPLANJ said that by agreeing to the new wording the CPLA was agreeing to the claims that it would cost the city 24,000 jobs, while Stewart claimed that CPLANJ was tacitly admitting its arguments could not hold up in court.


Deceptive mailers

In October 2016 CPLA formally retracted a claim that actor Leonardo DiCaprio supported Measure S, after environmentalists criticized him for a stance in favor of lower-density housing at odds with his general support for environmental causes. Stewart, who took responsibility for the mistake, said she had spoken with the actor's publicists two months earlier and "I thought we had received final word" at that time. One of those publicists said DiCaprio took no position on Measure S. The
real estate Real estate is property consisting of land and the buildings on it, along with its natural resources such as crops, minerals or water; immovable property of this nature; an interest vested in this (also) an item of real property, (more general ...
website ''
Curbed ''Curbed'' is an American real estate and urban design website founded as a blog by Lockhart Steele in 2006. The full website, founded in 2010, featured sub-pages dedicated to specific real estate markets and metropolitan areas across the Unit ...
Los Angeles'', which had broken the story, learned from DiCaprio that all he had done for CPLA was to sign a petition to save an unidentified historic building. ''Curbed'' attempted to learn whether he had actually signed the petition to get the initiative on the ballot, but was told by the city clerk's office that those signatures are not public record. The website said this raised the possibility that some of those signatures could have been obtained under a pretense (as tech executive Stephen Corwin claimed he had witnessed), or that DiCaprio had signed on to support the measure without fully understanding what it entailed. In February, the CPLA sent out a mailer to voters that had on one side a picture of a smiling Garcetti, his signature and the quote "I Agree". The other showed a letter written by him on city
letterhead A letterhead is the heading at the top of a sheet of letter paper (stationery). It consists of a name, address, logo or trademark, and sometimes a background pattern. Overview Many companies and individuals prefer to create a letterhead template ...
, with "I agree" following many pro-Measure S talking points. It was headed "Mayor Garcetti finds a lot to like about Measure S". The mailer implied that Garcetti supported Measure S, which in fact he strongly opposed. He called it a "dirty trick". A CPLA spokesperson said in response that " is was just a friendly reminder on what these City Hall insiders promised and what they've yet to deliver to the voters of Los Angeles." A week before the vote, an editorial in the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the Un ...
'' criticized the CPLA for its misrepresentative mailers. It also noted that many of the mailers had included quotations from other ''Times'' editorials in support of the measure. However, the editorial noted, as with the Garcetti mailer those mailers had not stated that the newspaper had consistently opposed the measure. The claims of support by opponents was not the only aspect of the CPLA mailers that led to accusations of deception. One mailer depicted a neighborhood of affordable housing that, the CPLA claimed, could have been built under Measure S. However, a ''Curbed'' reporter found that it was actually located in Torrance, outside Los Angeles's municipal boundaries.


Eviction-notice mailer

In late February the CPLA sent out another controversial mailer. This one appeared to be an eviction notice, using the same format as real ones, although there was small print identifying it as a paid political advertisement and the line with the purported case number was filled in with "This could be you or a loved one!" Tenants' organizations received calls from worried members who thought they were real, leading the head of one such group to call the CPLA "outrageous and irresponsible". The Los Angeles County Sheriff's Department, whose name was on the mailer, wrote to CPLA demanding they
cease and desist A cease and desist letter is a document sent to an individual or business to stop alleged illegal activity. The phrase "cease and desist" is a legal doublet, made up of two near-synonyms. The letter may warn that, if the recipient does not dis ...
from using their name, or at least follow up and tell recipients the mailer was not an actual eviction notice. "We appreciate the county of Los Angeles giving the Yes on S campaign some last-minute critical media attention, on our key issue: that developers of luxury towers evict poor and working-class Angelenos every day," Stewart responded. A leader of one tenant group, the Eviction Defense Network, agreed, calling the tactic "forceful". Stewart further speculated that the sheriff might have been acting at the behest of opponents of Measure S, since they had used the same political consulting firm. Later the CPLA refused to retract the mailer, calling it protected political speech, and expressing doubt that anyone could seriously have assumed it was an actual eviction notice.


Vote

Since the mayoral race, as well as most of the council contests, was not seriously contested, Measure S was the most closely followed vote on the night of March 7, due to the amount spent by both sides on advertising and messaging. Early returns after the polls closed showed a huge advantage for "No" votes. With less than 5% of the precincts reporting, almost 60% of voters had registered their opposition. "We don't like the looks of the early returns", Stewart told the ''Times.'' She nevertheless held out hope that something "amazing" could turn things around. Shortly after midnight, with more than half the vote in, the opposition margin had increased further. Losing by a 2–1 ratio, the CPLA conceded defeat. When all votes had been counted, more than 70% of Angelenos had rejected Measure S. ''LA Weekly'' noted that was a wider margin of defeat than Measure N, an initiative to restrict the city's ability to tax and regulate cannabis sales, whose supporters had never campaigned for it and indeed abandoned it weeks before the election. Turnout was 20% of the electorate, low but still almost twice as high as in the mayoral election. The votes against Measure S came from all over the city. A post-election analysis by the ''Times'', with an accompanying showed only isolated areas of support, with no neighborhood supporting the initiative outright. Many of these precincts were small, some with fewer than 10 votes cast, leading the newspaper not to publish totals or margins for privacy reasons. These areas were small portions of
downtown ''Downtown'' is a term primarily used in North America by English speakers to refer to a city's sometimes commercial, cultural and often the historical, political and geographic heart. It is often synonymous with its central business distric ...
, Echo Park,
Fairfax Fairfax may refer to: Places United States * Fairfax, California * Fairfax Avenue, a major thoroughfare in Los Angeles, California * Fairfax District, Los Angeles, California, centered on Fairfax Avenue * Fairfax, Georgia * Fairfax, Indiana * Fa ...
, Koreatown,
Valley Glen Valley Glen is a neighborhood in southeastern section of the San Fernando Valley in Los Angeles, California. Once part of Van Nuys and North Hollywood, it became a separate neighborhood in 1998. Valley Glen is home to Los Angeles Valley College an ...
and the large southern area of
Westchester Westchester most commonly refers to Westchester County, New York, immediately north of New York City. __NOTOC__ It may also refer to: Geography Canada *Westchester Station, Nova Scotia, Canada United States *Town of Westchester, the original seat ...
mostly given over to
Los Angeles International Airport Los Angeles International Airport , commonly referred to as LAX (with each letter pronounced individually), is the primary international airport serving Los Angeles, California and its surrounding metropolitan area. LAX is located in the W ...
. For precincts where there had been enough to display results, in those scattered areas where Measure S won its margin of victory was narrow, around 51–52%, often a difference of less than ten actual votes. Other than a few blocks of
Silver Lake Silver is a chemical element with the Symbol (chemistry), symbol Ag (from the Latin ', derived from the Proto-Indo-European wikt:Reconstruction:Proto-Indo-European/h₂erǵ-, ''h₂erǵ'': "shiny" or "white") and atomic number 47. A soft, whi ...
, and part of
Watts Watts is plural for ''watt'', the unit of power. Watts may also refer to: People *Watts (surname), list of people with the surname Watts Fictional characters *Watts, main character in the film '' Some Kind of Wonderful'' *Watts family, six chara ...
, most of these areas were in the
Valley A valley is an elongated low area often running between Hill, hills or Mountain, mountains, which will typically contain a river or stream running from one end to the other. Most valleys are formed by erosion of the land surface by rivers ...
: portions of Chatsworth, Granada Hills, North Hills, Northridge,
Shadow Hills Shadow Hills (originally Hansen Heights) is a neighborhood in the Verdugo Mountains and northeastern San Fernando Valley, within the city of Los Angeles, California. Geography Shadow Hills is in the northwestern Verdugo Mountains, near the western ...
and Sun Valley. Measure S did best in the southwestern corner of Boyle Heights, with 55% of the vote, and collected 8 out of 12 total votes in part of San Pedro. In the majority of Los Angeles, where votes against Measure S prevailed, the margin was much higher. Many of these areas were on the Westside, where the billboards promoting the initiative had been most concentrated. Some precincts there recorded margins far above the city average against S, in the 70–80% range; in one between National Boulevard and the Santa Monica Freeway at the south boundary of Castle Heights, the margin of defeat was 87%. Opposition was strongest in Westwood: 89% of the precinct that includes the
UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California St ...
campus voted no, and 92% of an off-campus area to the northwest voted against Measure S.


Reaction

Opponents expressed relief. "Defeating Measure S has spared our city from a future that would've meant fewer jobs, fewer funds for critical public services, fewer new homes for those who desperately need them, and even less affordable rents," according to Rusty Hicks of the county Federation of Labor. " ople understood the devastating impact twould have on our community if it passed," said Los Angeles Area
Chamber of Commerce A chamber of commerce, or board of trade, is a form of business network. For example, a local organization of businesses whose goal is to further the interests of businesses. Business owners in towns and cities form these local societies to ad ...
president Gary Toebben. Weinstein, whose
AHF AHF may refer to: *Asian Handball Federation, a Continental Sports Federation of handball * Asian Hockey Federation, a Continental Sports Federation of field hockey *AIDS Healthcare Foundation, a nonprofit provider of HIV prevention services, testi ...
had sponsored the measure, remained upbeat. "This campaign will go down in the record books as one of the most successful campaigns that did not actually win the vote," he said. Despite losing the vote, he observed, City Council had begun taking some actions supporters wanted. "We are going to hold City Hall's feet to the fire on these issues ... Los Angeles will be a better place to live as a result of the Yes on S campaign." Ileana Wachtel, a CPLA spokeswoman, attributed the initiative's loss to the city establishment's opposition. "It's tough to fight the status quo and it's tough to fight really wealthy developers." "I think it's great for the city," said the freshly re-elected Mayor Garcetti, as he was walking through
Larchmont Village Larchmont is a half-square-mile neighborhood in the central region of the City of Los Angeles, California. It has three schools and one small park. It has been the site of early and recent motion picture shoots. Geography According to the Great ...
the next morning, when asked about the failure of Measure S. "We're not going to lose momentum on building housing, and I think that doesn't come at the expense of our neighborhoods." Developers, however, said the fact that the initiative had gotten on the ballot in the first place showed them that there was a strong enough belief that they had captured the city's planning process, and as a result they were not planning any large projects until the city had made progress updating its zoning as the measure's proponents had intended. "Many expected easure Sto lose," ''LA Weekly'' wrote, "but few imagined it would lose by so much." SOHA president Richard Close, who had two months earlier expressed confidence that it would triumph, admitted the wide margin of defeat came as a surprise to him. "I think the takeaway is that the homeowners in Los Angeles no longer have the political clout they once had." Opponents readily agreed. "Voters didn't reject pay-to-play," said Stuart Waldman, president of the Valley Industry & Commerce Association, another business group that had worked against the initiative. "
hey Hey or Hey! may refer to: Music * Hey (band), a Polish rock band Albums * ''Hey'' (Andreas Bourani album) or the title song (see below), 2014 * ''Hey!'' (Julio Iglesias album) or the title song, 1980 * ''Hey!'' (Jullie album) or the title s ...
rejected NIMBYism", referring to the common acronym for "
not in my backyard NIMBY (or nimby), an acronym for the phrase "not in my back yard", is a characterization of opposition by residents to proposed developments in their local area, as well as support for strict land use regulations. It carries the connotation that ...
", used pejoratively for opponents of development such as the supporters of Measure S. "They are sick of angry, wealthy homeowners who don't want people moving into their neighborhood, driving into their neighborhood, or parking in their neighborhood", which he said described the members of Close's organization.


Analysis

Searching for an explanation of Measure S's spectacular failure, ''LA Weekly'' first noted that unlike the similar growth-slowing
Proposition U Proposition U was a ballot initiative for the city of Los Angeles. Proposed by Zev Yaroslavsky, Joel Wachs, and Marvin Braude, and placed on the ballot in November 1986, Prop. U aimed to slow development in the city. Voters approved Prop. U by a 2 ...
in 1986, which had been sponsored by councilmen Zev Yaroslavsky and
Marvin Braude Marvin Braude (11 August 1920 – 7 December 2005) was a member of the Los Angeles City Council for 32 years, between 1965 and 1997—the third-longest-serving council member in the history of the city. He was “a champion of bike paths,” advoc ...
after their colleagues refused to block large-scale development in their districts, no sitting elected official had supported Measure S. And its major proponent, AHF head Weinstein, was a polarizing figure. "He's not somebody that could get tens of thousands of people to charge after him," explained Raphael Sonenshein, a public-affairs professor at California State University, Los Angeles. Sonenshein also wondered if the election of Trump and the associated
populism Populism refers to a range of political stances that emphasize the idea of "the people" and often juxtapose this group against " the elite". It is frequently associated with anti-establishment and anti-political sentiment. The term developed ...
underlying it had actually worked ''against'' Measure S, rather than in its favor as Close believed it would. While he agreed that those feelings had been present in the wake of the presidential election, since
Trump's inauguration The inauguration of Donald Trump as the 45th president of the United States marked the commencement of Donald Trump's term as president and Mike Pence as vice president. An estimated 300,000 to 600,000 people attended the public ceremony held ...
the growing opposition to his presidency in the city and nationwide provided a more attractive outlet for that anger. "It's kind of hard to have a rebellion in those conditions," Sonenshein said. "There's already a rebellion going on." Martin Cooper, a public relations executive and historian of the Valley who had supported Measure S, said it failed because opponents got their message across about what the city stood to lose more effectively than supporters were able to explain how it would work. "The reasons it lost were two reasons the opposition explained well: money and jobs", he told the ''Daily News''. "It was not a coincidence that Mayor Garcetti's victory party was held at a union hall."


Aftermath

More than the fact of Measure S's defeat, the scale of it convinced many observers that it marked a significant turning point in the history of the city. " trepresents a significant break with 50 years of resistance to growth in Los Angeles," Waldie told ''LA Weekly'', which itself called the vote "a confirmation that the city wants to become more urbanized, more dense, less reliant on the automobile, more inclusive and, perhaps, a more unified city." ''Times'' architecture critic Christopher noted that Measure S was opposed by roughly the same percentage of voters who had supported Measure M the previous fall, which led him to call the vote "a very strong mandate for a new and more urban L.A.", which he called the Third L.A., emerging as the Second L.A. championed by supporters of the failed initiative continued to break down amid the new realities of the 21st century. "Los Angeles is starting to feel like a great world city,"
David C. Martin David C. Martin is an American architect and was previously a design principal of Los Angeles-based firm A.C. Martin Partners. Since joining the company in 1968, he has overseen the creation of Figueroa at Wilshire, formerly Sanwa Bank Plaza a ...
, architect of the Wilshire Grand Center, now the city's tallest building, had said before the vote. William Fulton, author of ''The Reluctant Metropolis'', an acclaimed history of the city, said the title of his book no longer applied. "Los Angeles really has undergone an unbelievable shift," he said, "between older homeowners, who don't see why growth is good for them, and younger folks, who can't afford $800,000 for a starter home." While ''Curbed'' pointed out that voters may have rejected Measure S for a variety of reasons, it did indeed constitute a mandate for the city's future when taken together with Measure M. However, it said that mandate was more focused on access to mass transit and
walkability Walkability is a term for planning concepts best understood by the mixed-use of amenities in high-density neighborhoods where people can access said amenities by foot. It is based on the idea that urban spaces should be more than just transport ...
than density. "Measure S was the last, gasping attempt at trying to convince us that LA will never give up its cars," the site wrote. ''Curbed'' nevertheless cautioned that the defeat of Measure S was "not a starter pistol to commence building the supertall LA of ''
Her Her is the objective and possessive form of the English-language feminine pronoun She (pronoun), she. Her, HER or H.E.R. may also refer to: Arts, entertainment and media Music * H.E.R. (born 1997), American singer **H.E.R. (album), ''H.E.R.'' ...
''." Activists on both sides of the debate agreed. "Defeating Measure S doesn't solve anything," said Damien Newton, the founder of Streetsblog LA. " e can't saythe status quo is fine." In a ''CityWatch LA'' essay two days after the election,
Jill Stewart Jill Stewart was the Managing Editor at ''LA Weekly'' and laweekly.com. At ''LA Weekly'', she oversaw a team of print and digital journalists who pursue the newspaper's brand of digital hyper-localism and analytical, print journalism. She also ove ...
wrote that "while our reforms failed, Measure S won the argument." She pointed to the thousands of Angelenos who voted for it, and said the campaign believed it was a much closer race before opponents began spending and Governor Brown came out against it. The real issue, she said, always had been the level of public participation in city government. "This is far more fundamental. It's about who decides how and where LA's infrastructure, housing, parks and services are planned and intertwined, as required, to best serve residents."


See also

* History of Los Angeles *
Timeline of Los Angeles The following is a general historical timeline of the city of Los Angeles, California in the United States of America. Prior to 20th century * 1781 – El Pueblo de Nuestra Señora de Los Angeles de Porciuncula founded in colonial New Spain ...
* Urban planning in the United States


Notes


References


External links


Coalition to Preserve Los Angeles website
* {{California elections Elections in Los Angeles California ballot propositions Urban planning in California Environment of Los Angeles 2017 California elections 2017 in the environment 2017 in Los Angeles March 2017 events in the United States Los Angeles Measure S