Jeth Weinrich is a

Canadian Canadians (french: Canadiens) are people identified with the country of Canada. This connection may be residential, legal, historical or cultural. For most Canadians, many (or all) of these connections exist and are collectively the source of ...

documentary film A documentary film or documentary is a non-fictional film, motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a Recorded history, historical record". Bill Nichols (film critic), Bil ...

maker, and

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

and

commercial Commercial may refer to: * a dose of advertising conveyed through media (such as - for example - radio or television) ** Radio advertisement ** Television advertisement * (adjective for:) commerce, a system of voluntary exchange of products and s ...

director Director may refer to: Literature * ''Director'' (magazine), a British magazine * ''The Director'' (novel), a 1971 novel by Henry Denker * ''The Director'' (play), a 2000 play by Nancy Hasty Music * Director (band), an Irish rock band * ''D ...

Early life

Weinrich was born in

Pittsburgh Pittsburgh ( ) is a city in the Commonwealth (U.S. state), Commonwealth of Pennsylvania, United States, and the county seat of Allegheny County, Pennsylvania, Allegheny County. It is the most populous city in both Allegheny County and Wester ...

in 1951 and grew up in

Calgary Calgary ( ) is the largest city in the western Canadian province of Alberta and the largest metro area of the three Prairie Provinces. As of 2021, the city proper had a population of 1,306,784 and a metropolitan population of 1,481,806, makin ...

; he was

valedictorian Valedictorian is an academic title for the highest-performing student of a graduating class of an academic institution. The valedictorian is commonly determined by a numerical formula, generally an academic institution's grade point average (GPA ...

of his graduating class at

Viscount Bennett High School Viscount Bennett High School was a combined junior and senior high school in the Richmond neighbourhood of Calgary, Alberta that operated from 1955 to 1985. The city's fourth high school, Viscount was built to accommodate the baby boomer generatio ...

in 1978. He played for the

Calgary Colts The Calgary Colts are a Canadian Junior Football team based in Calgary, Alberta. The Colts play in the six-team Prairie Football Conference, which itself is part of the Canadian Junior Football League (CJFL) and competes annually for the national ...

of the

Canadian Junior Football League The Canadian Junior Football League (CJFL) is a national Major Junior Canadian football league consisting of 19 teams playing in five provinces across Canada. The teams compete annually for the Canadian Bowl. Many CJFL players move on to profess ...

for two years, but his football career was ended by an injury and he temporarily left Calgary to attend the

Parsons School of Design Parsons School of Design, known colloquially as Parsons, is a private art and design college located in the Greenwich Village neighborhood of New York City. Founded in 1896 after a group of progressive artists broke away from established Manhatt ...

in New York.

Career

After working as an assistant to

Oliver Stone William Oliver Stone (born September 15, 1946) is an American film director, producer, and screenwriter. Stone won an Academy Award for Best Adapted Screenplay as writer of '' Midnight Express'' (1978), and wrote the gangster film remake '' Sc ...

, Weinrich returned to Calgary and founded Red Motel Pictures. He produced and directed the 1990 documentary ''Moon of the Desperados'', about the American Bullrider, which was nominated for Best Sports Program at the

5th Gemini Awards The Academy of Canadian Cinema & Television's 5th Gemini Awards were held on December 4, 1990 to honour achievements in Canadian television. The awards show took place at the Metro Toronto Convention Centre and was broadcast on CBC Television. ...

. For fellow Calgarian

Jann Arden Jann Arden (born Jann Arden Anne Richards; March 27, 1962) is a Canadian singer-songwriter and actress. She is famous for her signature ballads, "Could I Be Your Girl" and "Insensitive (song), Insensitive", which is her biggest hit to date. Ea ...

, Weinrich began directing music videos. At the

Juno Awards of 1994 The Juno Awards of 1994, representing Canadian music industry achievements of the previous year, were awarded on 20 March 1994 in Toronto at a ceremony in the O'Keefe Centre. Roch Voisine was the host for the ceremonies, which were taped that aft ...

, ''I Would Die For You'' won the award for Video of the Year. At the

Juno Awards of 1996 The Juno Awards of 1996, representing Canadian music industry achievements of the previous year, were awarded on 10 March 1996 in Hamilton, Ontario at a ceremony in the Copps Coliseum. Anne Murray was the host for the ceremonies, which were broad ...

, ''

Good Mother In most contexts, the concept of good denotes the conduct that should be preferred when posed with a choice between possible actions. Good is generally considered to be the opposite of evil and is of interest in the study of ethics, morality, ph ...

'' won the award for Video of the Year. At the

Juno Awards of 1995 The Juno Awards of 1995, representing Canadian music industry achievements of the previous year, were awarded on 26 March 1995 in Hamilton, Ontario at a ceremony in the Copps Coliseum. Mary Walsh, Rick Mercer and other regulars of the television ...

the video for '' Insensitive'' was nominated as Video of the Year, along with another Weinrich video--''Blame Your Parents'', by 54-40. At the

Juno Awards of 1997 The Juno Awards of 1997, representing Canadian music industry achievements of the previous year, were awarded on 9 March 1997 in Hamilton, Ontario at a ceremony in the Copps Coliseum. Jann Arden was host for the major ceremonies which were broad ...

, Weinrich won a third Video of the Year award for ''Burned Out Car'' by

Junkhouse Junkhouse was a Canadian rock band, formed during 1989 in Hamilton, Ontario. They released three albums during the 1990s, which spawned numerous charting singles in Canada. They initially disbanded in 1998, and reformed for various one-off shows a ...

. At the

Juno Awards of 1999 The Juno Awards of 1999 honouring Canadian music industry achievements were held in Hamilton, Ontario, Canada. The primary ceremonies at Copps Coliseum on 7 March 1999 were broadcast by CBC Television and hosted by Mike Bullard. Nominations wer ...

, Arden's ''Wishing That'' received a nomination for Video of the Year. At the time, Weinrich was the only person to win the

Juno Award for Video of the Year The Juno Award for "Video of the Year" has been awarded since 1984, as recognition each year for the best music video made by a Canadian video director. The award is presented based on the Canadian nationality of the director, not necessarily the so ...

three times. Weinrich directed his first commercial for Dupont in 1993 about the ingenuity of the American Farmer. He has directed commercials since then for The U.S. Navy, First Bank of America, Cigna, Citizens Bank of Canada, Florida Natural, Alina Health Care, Subway, Sovereign Bank of New York, Florida Natural, and NASCAR Sprint Cup Championship. His Subway spots played during the Athens Olympics and were the biggest media buys for an American commercial to that date. ''Adweek'' named him one of the ten most up and coming directors in America for directing commercials, and he is one of a small number of Canadians to win a Clio Award. In 2003, while producing a documentary about crack addicts, Weinrich himself became seriously addicted to the drug. He was still able to collect 300+ hours of footage and complete the film ''1000 Days'' in 2006, the same year he was able to free himself of his addiction. In 2007, Weinrich published the book ''Collected Art'' an art and photography book chronicling the career of his partner, ''Sports Illustrated'' photographer

Raphael Mazzucco Raphael Mazzucco, or Rafael Mazzucco, is a Canadian fashion, art and music photographer. His photographs have appeared on the cover of three ''Sports Illustrated'' '' Swimsuit Issues'' in a four-year span, including the 2006, 2008 and 2009 main c ...

. He also produced a short film about Mazzucco called ''Beautiful Deep''. His short film ''Man on a Rock'' was chosen, with fifty other films from 80,000 entries, to premiere at the Guggenheim Museum in 2009. His company, Cinema Cartel, and is a human rights-focused company. In 2016, it released the documentary ''Chitoville'', a portrait of the lives of deported LA gang members in Mexico. In 2018, it released ''The Last Three Days of Lydia Ramirez'', a short film that tells the story of a five year-old migrant girl who died of thirst at the Texas borner. A 2018 Kickstarter campaign to raise funds for the production of the film ''The Invention of Beauty: The Life and Times of Eileen Ford'' was unsuccessful.

Filmography

Music Videos *''Cover Me'' -

Candlebox Candlebox is an American rock band from Seattle, Washington. Since its formation in 1990, the group has released seven studio albums, several charting singles, a compilation, and a CD+DVD. Candlebox found immediate success with the release of ...

1990 *''The Lonesome Kind'' - Mark Koenig 1991. Winner Best Music Video, Alberta Film & Television Awards *''Pictures From Camp'' 1993. Winner Special Jury Prize, Best Director/Non-Dramatic, Alberta Film & Television Awards *'' Time for Mercy'' -

1993 *'' Will You Remember Me'' -

1993 *''

Could I Be Your Girl "Could I Be Your Girl" is a song by Jann Arden, released as a single in 1994 from her second album ''Living Under June''. The song reached number three in Canada and topped the country's ''RPM'' Adult Contemporary chart for one week. In the United ...

'' -

1994 *'' I Would Die For You''-

1994 *''Blame Your Parents'' - 54-40 1994 *''Ocean Pearl'' - 54-40 1994 *'' Insensitive'' -

1994 *'' Not Enough'' -

Van Halen Van Halen ( ) was an American rock band formed in Pasadena, California, in 1972. Credited with "restoring hard rock to the forefront of the music scene", Van Halen was known for its energetic live shows and for the virtuosity of its lead gu ...

1995 *'' Wonderdrug'' -

1995 *''

'' -

1995 *''On and On (Lodestar)'' -

Crash Vegas Crash Vegas was a Canadian folk rock band which formed in 1988, and achieved moderate success in the early 1990s. Biography The band was formed by Michelle McAdorey and Greg Keelor of Blue Rodeo in 1988, who were also in a romantic relationship. ...

1995 *''Ly-O-Lay Ale Loya'' -

Sacred Spirit Sacred Spirit is a German musical project by Claus Zundel, Ralf Hamm, Pecy, and Markus Staab. The music is of electronic, new age, world, and ambient genres. Sacred Spirit's total worldwide album sales are estimated at over 15 million copies. F ...

1996. Winner Best Cinematography/Drama, Best Music Video, Alberta Film & Television Awards *'' Wishing That'' 1997 *'' The Sound Of'' 1997 *'' Hangin' by a Thread'' 1997 *'' Sleepless'' -

2000 *'' Dreaming with a Broken Heart'' -

John Mayer John Clayton Mayer ( ; born October 16, 1977) is an American singer, songwriter, and guitarist. Born and raised in Fairfield County, Connecticut, Mayer attended Berklee College of Music in Boston, but left and moved to Atlanta in 1997 with ...

2006 *''Possibility'' -

Sierra Noble Sierra Dawn Sky Noble (born February 20, 1990) is a non-binary Canadian singer-songwriter, and fiddle player. Their first album was instrumental, they played a traditional fiddle and followed up with a vocal album in 2008. They have won numero ...

2008 *''

Wildflower A wildflower (or wild flower) is a flower that grows in the wild, meaning it was not intentionally seeded or planted. The term implies that the plant probably is neither a hybrid nor a selected cultivar that is in any way different from the w ...

'' -

Dean Brody Dean Brody (born August 12, 1975) is a Canadian country music artist who has won 16 CCMA Awards and 2 JUNO Awards. Originally signed to Broken Bow Records in 2008, Brody made his debut later that year with the single "Brothers". This song, a Top ...

2010. Nominated

Canadian Country Music Association The Canadian Country Music Association (CCMA) was founded in 1976 as the Academy of Country Music Entertainment to organize, promote and develop a Canadian country music industry. The groundwork for the association began on June 3rd, 1973 when a g ...

Video of the Year *''

Trail in Life ''Trail in Life'' is the second studio album by Canadian country music artist Dean Brody. It was released on August 17, 2010 via Open Road Recordings under the production of Matt Rovey. The album includes the singles "Wildflower," "Roll That Barre ...

'' -

2010. Nominated

Video of the Year *''Waiting'' -

Royal Wood Royal Wood is a Juno-nominated Canadian musician and record producer based in Toronto, Ontario. To date, he has released eight studio albums, three EPs, and one live record. Biography Early life Wood was born John Royal Wood Nicholson and rais ...

2010 *''I Want Your Love'' -

2010 *''Do You Recall'' -

2010 *''

People Know You by Your First Name "People Know You by Your First Name" is a song co-written and recorded by Canadian country music artist Dean Brody. It was released in March 2011 as the fourth single to his 2010 album ''Trail in Life''. The song reached No. 93 on the Canadian Hot ...

'' -

2011 *''Tell Me Everything'' - Adam Cohen 2011 *''Hello'' -

Hey Romeo Hey Romeo is a Canadian country music trio from Edmonton, Alberta. The band's members are Stacie Roper (vocals), Darren Gusnowsky (guitar) and Rob Shapiro (keyboard). Their 2007 single "Second Hand News", a cover of the 1977 Fleetwood Mac song, rea ...

2011 *''Here in My Heart'' -

Jimmy Rankin James Kevin Rankin (born May 28, 1964) is a Canadian country and folk artist. A member of The Rankin Family, Rankin has also released seven solo albums: ''Song Dog'' (2001), '' Handmade'' (2003), ''Edge of Day'' (2007), ''Forget About the World' ...

2012. Winner Fan's Choice Video of the Year, East Coast Music Awards *''South Cackalack'' - Juliette Neil 2012 *''Fuck All the Perfect People'' -

Chip Taylor Chip Taylor (born James Wesley Voight; March 21, 1940) is an American songwriter and singer noted for writing "Angel of the Morning" and " Wild Thing". Early life Taylor was born on March 21, 1940, in Yonkers, New York. He is the brother of a ...

& the New Ukranians 2012 *''Open Wide'' - Jocelyn & Lisa 2012 *''Jolene'' - Belle Starr 2012 *''Summerlea'' - Belle Starr 2012 *''New Girl Now'' - Belle Starr 2012 *''Who's Gonna Build That Wall'' -

& the New Ukranians 2012 *''Hope & Gasoline'' -

Beverley Mahood Beverley Mahood (born 2 November 1974) is a country music singer-songwriter and television host in Canada. Beverley emigrated from Belfast to Canada as a child. She is also formerly part of the all-female trio Lace, produced by the renowned L ...

2013 *''Merry F'n Christma'' -

& the New Ukranians 2014 *''Lived and Died Alone'' -

Lindi Ortega Lindi Ortega (born May 28, 1980) is a Canadian country singer-songwriter from Toronto, Ontario, who had lived in Nashville, Tennessee then moved to Western Canada in 2017. She spent nearly a decade as an independent artist in the Toronto music ...

2014 *''Send Love'' - Chris Day 2015 *''A Woman and A Song'' - Jake Mathews 2015 *''Senorita Falling Down'' -

& the New Ukranians 2017 *''Highlander'' -

2018 *''Been Away'' -

2018 *''Haul Away the Whale'' -

2018 Documentaries & Short Films *''Moon of the Desperados'' - documentary, 1990. Winner Best of the Festival, Best Documentary, Best Direction, Best Script, Alberta Film & Television Awards *''Heartland : A Film About the Young'' - documentary 1992. Winner Best of the Festival, Best Documentary, Best Editing, Best Direction, Alberta Film & Television Awards *''Gasoline'' - short film, co-production 1992. Winner Best Short, Alberta Film & Television Awards *''Test Pattern'' -

Sonia Dada Sonia Dada was an American rock, soul, and rhythm and blues band, formed in Chicago in 1990. Founding member Daniel Pritzker enlisted Michael Scott, Paris Delane, and Sam Hogan after hearing the latter three sing in a subway station.Biography Al ...

- short films 2004 *''1000 Days'' - documentary 2006 *''Beautiful Deep'' - short film 2008 *''Man on a Rock'' - short film 2009 *''Chitoville'' - documentary 2016 *''The Last Three Days of Lydia Ramirez'' - short film 2018 *''Cover Me Up'' -

Morgan Wallen Morgan Cole Wallen (born May 13, 1993) is an American country singer and songwriter. He competed in the sixth season of ''The Voice'', originally as a member of Usher's team, but later as a member of Adam Levine's team. After being eliminated ...

- short film 2021

References

{{DEFAULTSORT:Weinrich, Jeth Canadian music video directors Canadian documentary film directors Film directors from Calgary Juno Award for Video of the Year winners Living people Year of birth missing (living people)