The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment
conglomerate
Conglomerate or conglomeration may refer to:
* Conglomerate (company)
* Conglomerate (geology)
* Conglomerate (mathematics)
In popular culture:
* The Conglomerate (American group), a production crew and musical group founded by Busta Rhymes
** Co ...
Burbank, California
Burbank is a city in the southeastern end of the San Fernando Valley in Los Angeles County, California, United States. Located northwest of downtown Los Angeles, Burbank has a population of 107,337. The city was named after David Burbank, w ...
. Disney was originally founded on October 16, 1923, by brothers Walt and Roy O. Disney as the Disney Brothers Studio; it also operated under the names the Walt Disney Studio and Walt Disney Productions before changing its name to the Walt Disney Company in 1986. Early on, the company established itself as a leader in the
animation industry
Animation is a method by which still figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent celluloid sheets to be photographed and exhibited on film. Today, most anima ...
, with the creation of the widely popular character
Mickey Mouse
Mickey Mouse is an animated cartoon Character (arts), character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an Anthropomorphism, anthropomorphic mouse who typically wears red sho ...
, who is the company's mascot, and the start of animated films.
After becoming a major success by the early 1940s, the company started to diversify into live-action films, television, and theme parks in the 1950s. Following Walt's death in 1966, the company's profits began to decline, especially in the animation division. Once Disney's shareholders voted in Michael Eisner as the head of the company in 1984, the studio began to see an overwhelming amount of success during a period called the Disney Renaissance. In 2005, under new CEO
Bob Iger
Robert Allen Iger (; born February 10, 1951) is an American businessman who is the Chief Executive Officer (CEO) of The Walt Disney Company. He previously served as the President of ABC Television between 1994 and 1995 and the President and Ch ...
, the company started to expand and acquire other corporations.
Bob Chapek
Robert Alan Chapek (born 1960) is an American media executive who was the chief executive officer (CEO) of The Walt Disney Company from 2020 to 2022.
Before becoming CEO, Chapek had a 26-year career with The Walt Disney Company, beginning in th ...
became the head of Disney in 2020 after Iger's retirement. Iger would be reinstated as CEO after Chapek was ousted in 2022.
Since the 1980s, Disney has created and acquired corporate divisions in order to market more mature content than is typically associated with its flagship family-oriented brands. The company is known for its
film studio
A film studio (also known as movie studio or simply studio) is a major entertainment company or motion picture company that has its own privately owned studio facility or facilities that are used to make films, which is handled by the production ...
Marvel Studios
Marvel Studios, LLC (originally known as Marvel Films from 1993 to 1996) is an American film and television production company that is a subsidiary of Walt Disney Studios, a division of the Walt Disney Company. Marvel Studios produces the Mar ...
,
Lucasfilm
Lucasfilm Ltd. LLC is an American film and television production company and a subsidiary of Walt Disney Studios, which is a business segment of The Walt Disney Company. The studio is best known for creating and producing the ''Star Wars'' and ' ...
,
20th Century Studios
20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Disn ...
,
20th Century Animation
20th Century Animation, Inc. (originally known as Fox Family Films, Fox Animation Studios, and 20th Century Fox Animation and sometimes referred to as Fox Animation) is an American animation studio located in Century City, Los Angeles. Formed i ...
, and Searchlight Pictures. Disney's other main business units include divisions in television, broadcasting, streaming media, theme park resorts, consumer products, publishing, and international operations. Through these various segments, Disney owns and operates the ABC broadcast network; cable television networks such as
Disney Channel
Disney Channel, sometimes known as simply Disney, is an American pay television channel that serves as the flagship property of Disney Branded Television, a unit of the Disney General Entertainment Content division of The Walt Disney Compan ...
National Geographic
''National Geographic'' (formerly the ''National Geographic Magazine'', sometimes branded as NAT GEO) is a popular American monthly magazine published by National Geographic Partners. Known for its photojournalism, it is one of the most widely ...
; publishing, merchandising, music, and theater divisions;
direct-to-consumer
Direct-to-consumer (DTC) or business-to-consumer (B2C) is the business model of selling products directly to customers and thereby bypassing any third-party retailers, wholesalers, or any other middlemen. Direct-to-consumer sales are usually tr ...
ESPN+
ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
,
Hulu
Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television serie ...
, and Hotstar; and Disney Parks, Experiences and Products, which includes several theme parks, resort hotels, and cruise lines around the world.
Disney is one of the biggest and most well-known companies in the world and has been ranked number 53 on the 2022 ''
Fortune 500
The ''Fortune'' 500 is an annual list compiled and published by ''Fortune'' magazine that ranks 500 of the largest United States corporations by total revenue for their respective fiscal years. The list includes publicly held companies, along ...
'' list of biggest companies in the United States by revenue. Since its founding, the company has won a total of 135 Academy Awards, with 26 awarded to Walt. The company has also been said to have produced some of the greatest films of all time as well as revolutionizing the theme park industry. Disney has been criticized for alleged plagiarism, depicting racial stereotypes in the past, and both including and lacking LGBT-related elements in its films. The company, which has been public since 1940, trades on the New York Stock Exchange (NYSE) with ticker symbol DIS and has been a component of the Dow Jones Industrial Average since 1991. In August 2020, just under two-thirds of the stock was owned by large financial institutions.
History
1923–1934: Founding, Mickey Mouse, and ''Silly Symphonies''
At Laugh-O-Gram Studio, a film studio in Kansas City founded by Walt Disney and his friend and animator Ub Iwerks, Walt made a short film entitled '' Alice's Wonderland.'' It featured child actress Virginia Davis interacting with animated characters. In 1923, soon after the short was made, Laugh-O-Gram Studio went bankrupt, but the short later became a hit after New York film distributor Margaret J. Winkler purchased it. Walt signed a contract to create six '' Alice Comedies'' series, with an option for two further series of six episodes each. Before the signing, Walt decided to move to
Hollywood
Hollywood usually refers to:
* Hollywood, Los Angeles, a neighborhood in California
* Hollywood, a metonym for the cinema of the United States
Hollywood may also refer to:
Places United States
* Hollywood District (disambiguation)
* Hollywood, ...
to join his brother Roy O. Disney because Roy had tuberculosis. This allowed them to co-found the Disney Brothers Studio on October 16, the official start of the company, to produce the films. Walt later convinced Iwerks and Davis' family to move to Hollywood as well. In January 1926, the Disney studio on Hyperion Street was completed, and The Disney Brothers Studio's name was changed to Walt Disney Studio. After producing several Alice films for the next four years, Winkler handed the role of distributing films to her husband,
Charles Mintz
Charles Bear Mintz (November 5, 1889 – December 30, 1939)''Social Security Death Index, 1935–2014''. Social Security Administration. was an American film producer and distributor who assumed control over Margaret J. Winkler's Winkler Pictu ...
. In 1927, Mintz asked for a new series of films under Universal Pictures to be made. In response, Walt created his first series of fully animated films, featuring the character Oswald the Lucky Rabbit. Walt Disney Studio would create 26 films with Oswald in them.
In 1928, Walt wanted a larger fee for his films, but Mintz wanted to reduce the price. Soon after Walt found out that Universal owned the intellectual property rights to Oswald, Mintz threatened to produce the films without him if he did not take the reductions in payment. Walt declined, and Mintz signed four of the Walt Disney Studio's primary animators to start his own studio; Iwerks would be the only top animator to stay with the Studio. Because of the loss of Oswald, Walt and Iwerks replaced him with a mouse originally named Mortimer Mouse. The character's name would be changed after Walt's wife urged him to change it to
Mickey Mouse
Mickey Mouse is an animated cartoon Character (arts), character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an Anthropomorphism, anthropomorphic mouse who typically wears red sho ...
, who is now the company's mascot. In May, the studio made two silent films, '' Plane Crazy'' and '' The Gallopin' Gaucho'', with the character as test screenings. Later, the studio created its first sound film and third short to the Mickey series '' Steamboat Willie.'' It was made with synchronized sound, creating the first post-produced sound cartoon.Pat Powers’ distribution company would distribute the film, and ''Steamboat Willie'' became an immediate hit, leading the way for the companies dominance in the animation industry. The sound was created using Powers’ Cinephone system, which used
Lee de Forest
Lee de Forest (August 26, 1873 – June 30, 1961) was an American inventor and a fundamentally important early pioneer in electronics. He invented the first electronic device for controlling current flow; the three-element "Audion" triode va ...
's Phonofilm system. The company successfully re-released the two earlier films with synchronized sound in 1929.
After the release of ''Steamboat Willie'' at the Colony Theater in New York, Mickey Mouse became an immensely popular character. Disney would go on to make several cartoons featuring him and other characters. In August, Disney began the '' Silly Symphony'' series with Columbia Pictures signing on as the series' distributor, because Walt and Roy felt that they were not getting their share of the profits with Powers. Powers would then sign off Iwerks, who would later start his own studio. Carl Starling was said to have played a pivotal role in getting the series started and composed the music for the earlier films in the series, but would later leave the company after Iwerks did. In September, theater manager Harry Woodin requested permission to start a Mickey Mouse Club at his theater, the Fox Dome, to boost attendance. Walt agreed, but David E. Dow started the first ever club at Elsinore Theatre before Woodin could start his. It is unknown why Woodin did not create the first one, but on December 21, the first ever meeting for the club at Elsinore had around 1,200 children in attendance. The Mickey Mouse Clubs ended up spanning over 800 theaters across the country, with one million kids as members. On July 24, Joseph Conley, president of
King Features Syndicate
King Features Syndicate, Inc. is a American content distribution and animation studio, consumer product licensing and print syndication company owned by Hearst Communications that distributes about 150 comic strips, newspaper columns, editoria ...
, mailed the Disney studio asking for them to make a Mickey Mouse comic strip. They started in November and sent samples of the strip to them, which were approved. On December 16, the Walt Disney Studios partnership was reorganized as a corporation with the name of Walt Disney Productions, Limited, with a merchandising division –
Walt Disney Enterprises
Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Parks, Experiences and Products segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Con ...
, and two subsidiaries – Disney Film Recording Company, Limited; and Liled Realty and Investment Company, for real estate holdings. Walt and his wife held 60 percent (6,000 shares) of the company and Roy owned 40 percent.
The comic strip ''
Mickey Mouse
Mickey Mouse is an animated cartoon Character (arts), character co-created in 1928 by Walt Disney and Ub Iwerks. The longtime mascot of The Walt Disney Company, Mickey is an Anthropomorphism, anthropomorphic mouse who typically wears red sho ...
'' debuted on January 13, 1930, in the '' New York Daily Mirror'' and by 1931, the strip was published in 60 newspapers in the U.S., as well as papers in twenty other countries. After finding out that coming out with
merchandise
Merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more i ...
for the characters would generate more revenue for the company, Walt met a man at a hotel in New York who asked him for the license to put Mickey Mouse on some writing tablets that he was manufacturing for $300. Walt agreed and Mickey became the first licensed character ever, beginning the start of Disney merchandising. In 1933, Walt asked a man who owned a Kansas City advertising firm named
Kay Kamen
Herman "Kay" Kamen (born Herman Samuel Kominetzky; January 27, 1892 – October 28, 1949) was an American merchandising executive, noted primarily for his work with the Walt Disney Company. He promoted Mickey Mouse – the most popular cartoon cha ...
to run Disney's merchandising. He agreed and was considered to completely transform Disney's merchandising. Within a year, Kamen had 40 licenses for Mickey and within two years, $35 million worth of sales were made. In 1934, Walt claimed that he made more money from the merchandising of Mickey than from the Mickey films. Later, as a part of Disney's merchandising push, the Waterbury Clock Company created a Mickey Mouse watch. It became so popular that it saved Waterbury from bankruptcy during the
Great Depression
The Great Depression (19291939) was an economic shock that impacted most countries across the world. It was a period of economic depression that became evident after a major fall in stock prices in the United States. The economic contagio ...
. During a promotional event at Macy's, 11,000 Mickey Mouse watches sold in one day and within two years, 2.5 million watches were sold. As Mickey started to become more of the heroic type instead of a mischievous mouse, Disney needed another character that could produce
gags
A gag is usually an item or device designed to prevent speech, often as a restraint device to stop the subject from calling for help and keep its wearer silent. This is usually done by blocking the mouth, partially or completely, or attempting ...
. When Walt was listing to the radio, he heard the voice of Clarence Nash and invited him to the studio. After hearing his voice again, Walt wanted to use it for a talking duck named
Donald Duck
Donald Fauntleroy Duck is a cartoon character created by The Walt Disney Company. Donald is an anthropomorphic white duck with a yellow-orange bill, legs, and feet. He typically wears a sailor shirt and cap with a bow tie. Donald is known fo ...
, who would be the studio's new gag character. Donald made his first appearance in 1934 in '' The Wise Little Hen.'' Though he did not become popular as fast as Mickey did, he got his own featured role in ''
Donald and Pluto
''Donald and Pluto'' is a 1936 animated short film produced by Walt Disney Productions and distributed by United Artists. The film stars Donald Duck, employed as a plumber, and Mickey's dog Pluto as his assistant. The film was directed by Ben Sha ...
'' (1936) and eventually got his own series.
After a fallout with Colombia Pictures for the ''Silly Symphonies'', Walt signed a distribution contract with
United Artist
United Artists Corporation (UA), currently doing business as United Artists Digital Studios, is an American digital production company. Founded in 1919 by D. W. Griffith, Charlie Chaplin, Mary Pickford, and Douglas Fairbanks, the studi ...
from 1932 to 1937 to distribute the series. In 1932, Disney signed an exclusive contract with Technicolor through the end of 1935 to produce cartoons in color, beginning with '' Flowers and Trees'' (1932), which was part of the ''Silly Symphonies''. The film was the first ever full-color cartoon and won the Academy Award for the Best Cartoon later that year. In 1933, '' The Three Little Pigs'' became another popular ''Silly Symphonies'' and also won the Academy Award for Best Cartoon. The song from the film " Who's Afraid of the Big Bad Wolf?", composed by
Frank Churchill
Frank Edwin Churchill (October 20, 1901 – May 14, 1942) was an American film composer and songwriter. He wrote most of the music for films directed by Walt Disney, such as ''Snow White and the Seven Dwarfs'', ''Dumbo'', ''Bambi'', '' The Adve ...
, who also wrote other ''Silly Symphonies'' songs, became popular throughout the 1930s and remained one of the most well-known Disney songs. Films from ''Silly Symphonies'' would go on to win the Best Cartoon award from 1931 to 1939, except for in 1938 when another Disney film ''
Ferdinand the Bull
Ferdinand is a Germanic name composed of the elements "protection", "peace" (PIE "to love, to make peace") or alternatively "journey, travel", Proto-Germanic , abstract noun from root "to fare, travel" (PIE , "to lead, pass over"), and "co ...
'' won it.
1934–1949: The Golden Age of Animation, strike, and World War II
In 1934, Walt decided to make Disney's first ever feature-length animated film, '' Snow White and the Seven Dwarfs,'' and told his animators by acting out the story. Roy tried to stop Walt from making it saying it would bankrupt the studio, and Hollywood called it "Disney's Folly", but Walt continued production on the film. Walt decided to go for a realistic approach to the film and created scenes from the film as if it were live action. During the process of making the film, they created the multiplane camera, which was pieces of glass with drawings on them set at different distances, to create an illusion of depth for the backgrounds. After United Artist attempted to attain future television rights to the Disney shorts, Walt signed a distribution contract with RKO Radio Pictures on March 2, 1936. They ended up exceeding their original budget for ''Snow White'' of $150,000 by ten times the amount at $1.5 million.
It took them three years to make, debuting on December 12, 1937. It became the highest-grossing film of all time up to that point at $8 million ; after several re-releases, the film would gross a total of $998,440,000 in the U.S. adjusted for inflation. After the profits of ''Snow White and the Seven Dwarfs'', Disney financed the construction of a new studio complex of 51 acres (20.6 ha) in
Burbank
Burbank may refer to:
Places Australia
* Burbank, Queensland, a suburb in Brisbane
United States
* Burbank, California, a city in Los Angeles County
* Burbank, Santa Clara County, California, a census-designated place
* Burbank, Illinois, ...
, California, which the company fully moved into in 1940. On April 2 of the same year, Disney had its initial public offering, with the common stock remaining with Walt and his family. Walt did not want to go public, but the company needed the money. Shortly before ''Snow White and the Seven Dwarfs release, work on their next films '' Pinocchio'' and '' Bambi'' began, with Bambi being postponed. Though ''Pinocchio'' would win the Academy Awards for Best Song and Best Score, along with being said to have made groundbreaking achievements in animation, it would end up doing poorly in the box office during its release on February 23, 1940, because its international releases were cut off due to World War II.
Disney's next film ''
Fantasia
Fantasia International Film Festival (also known as Fantasia-fest, FanTasia, and Fant-Asia) is a film festival that has been based mainly in Montreal since its founding in 1996. Regularly held in July of each year, it is valued by both hardcore ...
'' was also a box-office bomb, but made great achievements by creating Fantasound, an early development surround sound, to produce the films' soundtrack, making it the first commercial film shown in stereo. In 1941, Disney would have a major setback when 300 of its 800 animators, led mainly by one of the companies top animators
Art Babbit
Arthur Harold Babitsky (October 8, 1907 – March 4, 1992), better known as Art Babbitt, was an American animator, best known for his work at Walt Disney Animation Studios. He received over 80 awards as an animation director and animator, and ...
, would go on strike for five weeks for unionization, because of the amount of payment some of them were getting. Walt thought that the people on strike were secretly Communist and would end up firing many of the studios' animators, including some of its best ones. Roy would try to get the company's main distributors to invest in the film company, trying to secure more production funds for the studio which could no longer afford to offset production costs with employee layoffs, but was unsuccessful in getting anyone. During the premiere of '' The Reluctant Dragon,'' Disney's fourth film where Robert Benchley would tour the Disney Studio, protesters from the strike showed up; the film would fall $100,000 short of its production cost.
While negotiations were being made for the strike, Walt accepted an offer from the Office of the Coordinator of Inter-American Affairs to make a goodwill trip, along with some of his animators, to South America, making sure Walt would be gone during the deal because he knew the results would not be in his favor. During the twelve weeks there, they would start plotting for films and were inspired by the music. As a result of the strike, the studio recognized the
Screen Cartoonist's Guild
Screen Cartoonist's Guild (SCG) was an American labor union formed in 1938 in Los Angeles, California. The SCG was formed in the aftermath of protests at Van Beuren Studios and Fleischer Studios, and represented workers and resolved issues at maj ...
after being compelled to by Federal mediators and loss several animators, leaving the company with only 694 employees. To recover from their financial losses, Disney would create their fifth animated film, '' Dumbo,'' in a rush with a lower budget. ''Dumbo'' performed successfully at the box office and would be a much needed financial gain for the company. After the bombing of Pearl Harbor, many of the companies animators would be drafted into the army. Later, 500 soldiers from the United States Army began to occupy the studio for eight months to protect a nearby Lockheed aircraft plant. While they were there, they would fix equipment in large soundstages and convert storage sheds into ammunition depots. On December 8, the Navy asked Walt to create propaganda films to gain support for the war. He agreed and signed a contract with
them
Them or THEM, a third-person plural accusative personal pronoun, may refer to:
Books
* ''Them'' (novel), 3rd volume (1969) in American Joyce Carol Oates' ''Wonderland Quartet''
* '' Them: Adventures with Extremists'', 2003 non-fiction by Welsh ...
to create 20 war-related shorts for $90,000. Most of the company's employees got to work on the project and created films such as '' Victory Through Air Power'' and included some of the company's characters in several of the films.
In August, 1942, ''Bambi'' was finally released as Disney's sixth animated film and did not do well in the box office. In 1943, Disney would go on to make ''
Saludos Amigos
''Saludos Amigos'' (Spanish language, Spanish for "Greetings, Friends") is a 1942 American Live-action animated film, live-action/animated anthology film produced by Walt Disney and released by RKO Pictures, RKO Radio Pictures. It is the List of ...
'' and '' The Three Caballeros'' after their visit to South America, but they would do poorly upon their releases. The two films were " package films", several short cartoons grouped together to make a feature film, which Disney would go on to make more of such as '' Make Mine Music'' (1946)'', Fun and Fancy Free'' (1947)'','' '' Melody Time'' (1948)'','' and ''
The Adventures of Ichabod and Mr. Toad
''The Adventures of Ichabod and Mr. Toad'' is a 1949 American animated anthology film produced by Walt Disney Productions, released by RKO Radio Pictures and directed by Clyde Geronimi, Jack Kinney and James Algar with Ben Sharpsteen as production ...
'' (1949) to try to recover from their financial losses. As less expensive to make, the studio started production on live-action films, with a mixture of animation, starting with ''
Song of the South
''Song of the South'' is a 1946 American Live-action animated film, live-action/animated musical film, musical drama film directed by Harve Foster and Wilfred Jackson; produced by Walt Disney and released by RKO Pictures, RKO Radio Pictures. ...
,'' which would later become Disney's most controversial film. Because the company was short on money, in 1944, they planned to re-release their feature films, which would create much needed revenue. In 1948, Disney began the nature documentary series, '' True-Life Adventures,'' which would run until 1960 and win eight Academy Awards. In 1949, while production on the animated film '' Cinderella'' was happening, the Walt Disney Music Company was founded in order to help with profits for merchandising, which the music from ''Cinderella'' was hoped to be a hit.
1950–1967: Live-action films, television, Disneyland, and Walt Disney's death
In 1950, Disney's first animated film in eight years ''Cinderella'' was released and was considered a return to form for Disney. It would be Disney's best box office success since ''Snow White,'' making a total of $8 million in its first year in the box office and costing $2.2 million to make. Walt had not been as involved as he was with the previous films because he was distracted with trains and made a trip to England to create Disney's first ever fully live-action film '' Treasure Island''. Because it was a success, he went back to England to produce '' The Story of Robin Hood and His Merry Men''. In 1950, the television industry began to grow, and Disney got in it on Christmas Day when NBC aired the company's first television production One Hour in Wonderland, which was a promotional program for Disney's next animated film ''
Alice in Wonderland
''Alice's Adventures in Wonderland'' (commonly ''Alice in Wonderland'') is an 1865 English novel by Lewis Carroll. It details the story of a young girl named Alice who falls through a rabbit hole into a fantasy world of anthropomorphic creatur ...
'' and sponsored by Coca-Cola. During his trip in England, ''Alice in Wonderland'' was released and came as disappointment to the company falling $1 million short of the production budget. Upon his return, Walt started thinking about an
amusement park
An amusement park is a park that features various attractions, such as rides and games, as well as other events for entertainment purposes. A theme park is a type of amusement park that bases its structures and attractions around a central ...
he wanted to build called Mickey Mouse Park, an eight-acre (3.2 ha) piece of land near the studio with attractions such as a steamboat ride, but business kept getting in the way and production for a third British film ''
The Sword and the Rose
''The Sword and the Rose'' is a family/adventure film produced by Perce Pearce and Walt Disney and directed by Ken Annakin. The film features the story of Mary Tudor, a younger sister of Henry VIII of England.
Based on the 1898 novel '' Whe ...
'' began. Walt would only supervise over it, but it would be financed by a new subsidiary of Disney called Walt Disney British Films Limited.
Walt recalled that he first came up with the idea of an amusement park during one of his visits to Griffith Park with his daughters. He said that he watched them ride the
carousel
A carousel or carrousel (mainly North American English), merry-go-round (List of sovereign states, international), roundabout (British English), or hurdy-gurdy (an old term in Australian English, in South Australia, SA) is a type of amusement ...
there and said that he thought there "should be... some kind of amusement enterprise built where the parents and the children could have fun together.” As Walt continued to think about Mickey Mouse Park, he changed the name to Disneylandia before changing it to its final name Disneyland. Because Roy was doubtful about the park, Walt would form a new privately owned company called Walt Disney Enterprise on December 16, 1952, to fund the park. Shortly after, its name would change to Walt Disney Incorporated before changing its name to WED Enterprises (now Walt Disney Imagineering) in November 1953. He hired a group of designers to work on the plans and those who worked on it became dubbed as " Imagineers". Ever since Walt came up with the idea of a park, he and his friends would visit parks in the U.S. and Europe to get ideas on how to build one. His plan to have the park built in Burbank near the studio quickly changed when he realized that 8 (3.2 ha) acres would not be enough land. He acquired 160 acres (65 ha) of orange groves in
Anaheim
Anaheim ( ) is a city in northern Orange County, California, part of the Los Angeles metropolitan area. As of the 2020 United States Census, the city had a population of 346,824, making it the most populous city in Orange County, the 10th-most p ...
, southeast of Los Angeles in neighboring Orange County, at $6,200 per acre to build the park. As construction on the park began on July 12, 1954, Walt wanted it to be done by 1955, with storytelling attractions and areas, as well as being clean and perfect.
They designed the park to have guests enter into
Main Street U.S.A.
Main Street, U.S.A. is the first "themed land" inside the main entrance of the many theme parks operated or licensed by The Walt Disney Company around the world. Main Street, U.S.A. is themed to resemble American small towns during the early 20t ...
, themed to resemble American small towns during the early 20th Century based largely off of Walt's hometown in Marceline, Missouri, and walk down the street into the central hub, from which different themed lands branched out. At the end of the street in the central hub, would be a 77 ft (23 m) tall Sleeping Beauty Castle inspired by the Neuschwanstein Castle in Germany and based on the castle from the Disney film of the same name, which would be released four years later. The four original different themed lands of the park that branched out from the hub would consist of Frontierland, themed to the
American Frontier
The American frontier, also known as the Old West or the Wild West, encompasses the geography, history, folklore, and culture associated with the forward wave of United States territorial acquisitions, American expansion in mainland North Amer ...
of the 19th century; Adventureland, resembling a wild tropical jungle; Fantasyland, based on Disney's animated fairy tale films; and Tomorrowland, depicting views of the future, especially that of the Space Age. In total, by the time the park opened, it cost the company $17 million to construct.
In February 1953, Disney's next animated film '' Peter Pan'' was released and had been a success, but Walt wanted to figure out how to improve animation without raising the cost. When Disney wanted to create a feature with two short films, '' The Living Desert'', for the ''True-Life'' documentary, RKO's lawyer believed it would break the 1948 antitrust Supreme Court ruling if it sold as a package. Roy thought the company would do fine without RKO and the company created its own distribution company,
Buena Vista Distribution
Walt Disney Studios Motion Pictures, formerly known as Buena Vista Pictures Distribution, Inc. until 2007, is an American film distribution studio within the Disney Media and Entertainment Distribution division of The Walt Disney Company. It ha ...
, named after the street where the studio was located, to distribute their own films from then on. In 1954, Disney's first American live action film ''
20,000 Leagues Under the Sea
''Twenty Thousand Leagues Under the Seas'' (french: Vingt mille lieues sous les mers) is a classic science fiction adventure novel by French writer Jules Verne.
The novel was originally serialized from March 1869 through June 1870 in Pierre-J ...
'' was released, which was one of the first films to use
CinemaScope
CinemaScope is an anamorphic lens series used, from 1953 to 1967, and less often later, for shooting widescreen films that, crucially, could be screened in theatres using existing equipment, albeit with a lens adapter. Its creation in 1953 by ...
. From the early to mid-1950s, Walt began to devote less attention to the animation department, entrusting most of its operations to his key animators the Nine Old Men, although he was always present at story meetings. Instead, he started concentrating on other things such as television and Disneyland.
To get money to create the park, the company decided to promote it through a television series. After trying to get NBC and CBS to sign on, in 1954, ABC made a deal with Disney for an hour-long weekly series starting in October called '' Disneyland,'' an anthology series consisting of animated cartoons, live-action features, other materials from the studio's library, and would go through four segments of the four different areas of the amusement park. The series was a success and garnered over 50% of viewers in their time slot, along with increasing audiences and praise from critics. In August, Walt formed another company Disneyland, Inc. to finance the theme park, with Disney, himself, Western Publishing, which had been the publisher of Disney books for over twenty years, and ABC all holding stock in the company.
In October, with the success of ''Disneyland,'' ABC allowed Disney to produce another series '' The Mickey Mouse Club'', a variety show specifically for kids, showing things such as a daily Disney cartoon, a children's newsreel, and a talent show. It would consist of a host and talented kids and adults called "Mousketeers" and "Mooseketeers", respectively. After the first season, over 10 million children and half as many adults watched it every day, 2 million Mickey Mouse ears, which the cast wore, had sold, and the shows theme song "
Mickey Mouse March "(The) Mickey Mouse March" is the opening theme for ''The Mickey Mouse Club'' television show, which aired in the United States from October 1955 to 1959, on the ABC television network. (The first two lines are: ''Who’s the leader of the club tha ...
", written by Jimmie Dodd one of the show's main host, had become a classic. On December 15, 1954, ''Disneyland'' aired an episode of the five-part
miniseries
A miniseries or mini-series is a television series that tells a story in a predetermined, limited number of episodes. "Limited series" is another more recent US term which is sometimes used interchangeably. , the popularity of miniseries format h ...
''
Davy Crockett
David Crockett (August 17, 1786 – March 6, 1836) was an American folk hero, frontiersman, soldier, and politician. He is often referred to in popular culture as the "King of the Wild Frontier". He represented Tennessee in the U.S. House of Re ...
Crockett
Crockett may refer to:
People and fictional characters
*Crockett Gillmore (born 1991), American National Football League player
*Crockett Johnson, pen name of David Johnson Liesk (1906-1975), American cartoonist and children's book illustrator
*C ...
. According to writer Neal Gabler, " tbecame an overnight national sensation", selling 10 million Crockett coonskin caps. The shows theme song " The Ballad of Davy Crockett" had spread throughout American pop culture as much as the ''Three Little Pig's "''Who's Afraid of the Big Bad Wolf''"'' did, selling 10 million records''.'' The '' Los Angeles Times'' called it "the greatest merchandising fad the world had ever seen". In June 1955, Disney's 15th animated film, '' Lady and the Tramp,'' was released and did better in the box office than any other Disney films since ''Snow White''.
On Sunday, July 17, 1955, Disneyland opened with only Main Street completely done and the other lands offering some rides, coming to a total of 20
attractions
Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism mo ...
. At the time, it cost $1 to get into the park and guests had to pay for each individual ride. They were ready for 11,000 guests, but around 28,000 people showed up, because of a rush of counterfeit tickets. The opening was aired on ABC with actors Art Linkletter, Bob Cummings, and
Ronald Reagan
Ronald Wilson Reagan ( ; February 6, 1911June 5, 2004) was an American politician, actor, and union leader who served as the 40th president of the United States from 1981 to 1989. He also served as the 33rd governor of California from 1967 ...
, who were all friends of Walt, hosting it. It garnered over 90 million viewers, becoming the largest live broadcast to that date. The opening was so disastrous and rushed, it became dubbed as "Black Sunday" by the employees. Restaurants ran out of food, the Mark Twain Riverboat began to sink a little, several ride malfunctions occurred, and the drinking fountains were not working in the 100 °F. (38 °C) heat. Within its first week of being open, Disneyland had 161,657 guests show up, and by its first month of being open, the park had over 20,000 visitors each day. After its first year, 3.6 million people had visited the park, and after its second year 4 million more guests came, making it more popular than places such as the
Grand Canyon
The Grand Canyon (, yuf-x-yav, Wi:kaʼi:la, , Southern Paiute language: Paxa’uipi, ) is a steep-sided canyon carved by the Colorado River in Arizona, United States. The Grand Canyon is long, up to wide and attains a depth of over a m ...
and Yellowstone Park. That year Disney had a gross total of $24.5 million compared to the $11 million the previous year.
Though Walt was more busy with the park than the films, the company would stay busy and produce an average of five releases per year throughout the 1950s and 60s. The animated films created were features such as ''Sleeping Beauty'' (1959), '' One Hundred and One Dalmatians'' (1961), and '' The Sword in the Stone'' (1963). While ''Sleeping Beauty'' was a financial loss for the company, and Disney's highest production costs for a film up to that point at $6 million, ''One Hundred and One Dalmatians'' introduced a new way of animating using the xerography process to electromagnetically transfer the drawings to animation cels. In 1956, the
Sherman brothers
The Sherman Brothers were an American songwriting duo that specialized in musical films, made up of Robert B. Sherman (December 19, 1925 – March 6, 2012) and Richard M. Sherman (born June 12, 1928). Together they received various accolades in ...
, Robert and Richard, were asked to create the theme song for the television series '' Zorro''. Disney would later hire them as exclusive staff songwriters, which would be a ten-year association. They wrote many of the songs for Disney's films at the time and some for the theme parks, with several of them being hits. In the late 1950s, Disney would venture into the comedy genre with the live-action films '' The Shaggy Dog'' (1959), which became the highest grossing film in the U.S. and Canada for Disney at over $9 million, and ''The Absent Minded Professor'' (1961), both starring
Fred MacMurray
Frederick Martin MacMurray (August 30, 1908 – November 5, 1991) was an American actor. He appeared in more than one hundred films and a successful television series, in a career that spanned nearly a half-century. His career as a major film le ...
.
Disney also made several live-action films based on children's books including '' Pollyanna'' (1960) and ''
Swiss Family Robinson
''The Swiss Family Robinson'' (German: ''Der Schweizerische Robinson'') is a novel by Johann David Wyss, first published in 1812, about a Swiss family of immigrants whose ship en route to Port Jackson, Australia, goes off course and is shipwreck ...
'' (1960). Child actor
Hayley Mills
Hayley Catherine Rose Vivien Mills (born 18 April 1946) is an English actress. The daughter of Sir John Mills and Mary Hayley Bell, and younger sister of actress Juliet Mills, she began her acting career as a child and was hailed as a promising ...
would star in ''Pollyanna'', where she would win the Academy Juvenile Award, and five other Disney films, including her dual role as the twins in ''The Parent Trap'' (1961). Another child actor
Kevin Corcoran
Kevin Anthony "Moochie" Corcoran (June 10, 1949 – October 6, 2015) was an American child actor, director and producer. He appeared in numerous Disney projects between 1957 and 1963, leading him to be honored as a Disney Legend in 2006. Hi ...
was a prominent figure in many of the live-action Disney films, first appearing in a serial for ''The Mickey Mouse Club,'' where he would play a boy named Moochie, a nickname that would stay with him. He worked alongside Mills in ''Pollyanna'' and starred in features such as '' Old Yeller'' (1957), '' Toby Tyler'' (1960), and ''Swiss Family Robinson''. In 1964, the live action/animation
musical
Musical is the adjective of music.
Musical may also refer to:
* Musical theatre, a performance art that combines songs, spoken dialogue, acting and dance
* Musical film and television, a genre of film and television that incorporates into the narr ...
'' Mary Poppins'' was released and became the highest grossing film of the year. It won five Academy Awards, including Best Actress for
Julie Andrews
Dame Julie Andrews (born Julia Elizabeth Wells; 1 October 1935) is an English actress, singer, and author. She has garnered numerous accolades throughout her career spanning over seven decades, including an Academy Award, a British Academy Fi ...
as Poppins and Best Song for the Sherman Brothers', who also won Best Score for the film, " Chim Chim Cher-ee".
Throughout the 1960s, Dean Jones, who was called "the figure who most represented Walt Disney Productions in the 1960s" by '' The Guardian'', starred in ten Disney films, which included '' That Darn Cat!'' (1965), '' The Ugly Dachshund'' (1966), and '' The Love Bug'' (1968) and its second sequel Herbie Goes to Monte Carlo (1977). Disney's last child actor of the 1960s would be
Kurt Russell
Kurt Vogel Russell (born March 17, 1951) is an American actor. He began acting on television at the age of 12 in the Westerns on television, western series ''The Travels of Jaimie McPheeters (TV series), The Travels of Jaimie McPheeters'' (19 ...
The Barefoot Executive
''The Barefoot Executive'' (also known as ''The Rating Game'') is a 1971 American comedy film starring Kurt Russell, Joe Flynn, Wally Cox, Heather North, Harry Morgan, and John Ritter (in his film debut), about a pet chimpanzee, named Raffles, wh ...
Palm Beach, Florida
Palm Beach is an incorporated town in Palm Beach County, Florida. Located on a barrier island in east-central Palm Beach County, the town is separated from several nearby cities including West Palm Beach and Lake Worth Beach by the Intracoas ...
, called the City of Tomorrow, a city that would be full of technological improvements. In 1964, the company chose land southwest of
Orlando, Florida
Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County, Florida, Orange County. In Central Florida, it is the center of the Greater Orlando, Orlando metropolitan area, which had a population of 2,509,831, acco ...
, as the area to build the park and quickly acquired 27,000 acres (10,927 ha) of land for it. On November 15, 1965, Walt, along with Roy and Florida's current governor at the time Haydon Burns, announced the plans for another park called Disney World, which included the Magic Kingdom—a larger and more elaborate version of Disneyland, with golf courses and resort hotels near it—and the City of Tomorrow, which would be at the heart of the park. By 1967, the company had made several expansions to Disneyland including a new area called
New Orleans Square
New Orleans Square is a themed land found at Disneyland Park in Anaheim, California. Based on 19th-century New Orleans, Louisiana, the roughly three-acre area was the first land to be added to Disneyland after the park's opening, at a cost of $ ...
Pirates of the Caribbean
''Pirates of the Caribbean'' is a Disney media franchise encompassing numerous theme park rides, a series of films, and spin-off novels, as well as a number of related video games and other media publications. The franchise originated with th ...
1964 New York World's Fair
The 1964–1965 New York World's Fair was a world's fair that held over 140 pavilions and 110 restaurants, representing 80 nations (hosted by 37), 24 US states, and over 45 corporations with the goal and the final result of building exhibits or ...
before moving to Disneyland in 1967; and Dumbo the Flying Elephant, which opened a month after the park did.
On November 20, 1964, Walt sold most of WED Enterprise to Walt Disney Productions for $3.75 million after being persuaded to by Roy, who thought that Walt having his own company would cause legal problems. Walt formed a new company called Retlaw to handle his personnel business, primarily the Disneyland Railroad and the Disneyland Monorail. When the company started looking for someone to sponsor the project, Walt renamed the City of Tomorrow to EPCOT, which stood for Experimental Prototype Community of Tomorrow. Because Walt had been a heavy smoker since World War I, his health started declining, and he visited the St. Joseph Hospital on November 2, 1966, for testing. The doctors discovered a walnut-sized spot on his left lung and removed it a few days later, finding out it was cancerous. After two weeks, he was released from the hospital, but overgrown lymph nodes showed that he did not have much longer to live. On December 15, 1966, at the age of 65, Walt died of circulatory collapse, caused by lung cancer.
1967–1984: Roy O. Disney's leadership and death, Walt Disney World, animation industry decline, and Touchstone Pictures
In 1967, the last two films Walt had worked on were released, the animated film ''The Jungle Book'', which would be Disney's most successful film for the next two decades, and the live-action musical '' The Happiest Millionaire''. After Walt's death, the company largely abandoned the animation industry, but would still make several live-action films. Its staff in the field of animation began to decline from 500 workers to 125 employees, with the company only hiring 21 people from 1970 to 1977. Disney's first post-Walt animated film '' The Aristocats'' was released in 1970, where
Dave Kehr
David Kehr (born 1953) is an American museum curator and film critic. For many years a critic at the ''Chicago Reader'' and the ''Chicago Tribune,'' he later wrote a weekly column for ''The New York Times'' on DVD releases. He later became a c ...
of '' Chicago Tribune'' said, "the absence of his alt'shand is evident." That following year the
anti-fascist
Anti-fascism is a political movement in opposition to fascist ideologies, groups and individuals. Beginning in European countries in the 1920s, it was at its most significant shortly before and during World War II, where the Axis powers were ...
musical '' Bedknobs and Broomsticks'' was released and won the Oscar for Best Special Visual Effects. By the time Walt had died, Roy was ready to retire, but wanted to keep Walt's legacy alive and became the first
CEO
A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
and
chairman of the board
The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the grou ...
of the company. In May 1967, he got a legislation passed by Florida's legislatures to grant Disney World to have its own quasi-government agency in an area called the Reedy Creek Improvement District, and he later changed the name from Disney World to Walt Disney World to remind people it was Walt's dream. Over time, EPCOT became less of the City of Tomorrow and developed more into another amusement park. After 18 months of construction that cost around $400 million, Walt Disney World's first park the Magic Kingdom, along with
Disney's Contemporary Resort
Disney's Contemporary Resort, originally to be named Tempo Bay Hotel and previously the Contemporary Resort Hotel, is a resort located at the Walt Disney World Resort in Bay Lake, Florida. Opened on October 1, 1971, the hotel is one of two or ...
and Disney's Polynesian Resort, opened on October 1, 1971, with 10,400 visitors. A parade with over 1,000 band members, along with 4,000 Disney entertainers and choir from the U.S. Army, marched down Main Street led by composer Meredith Wilson. Unlike Disneyland, the icon of the park would be the Cinderella Castle instead of the Sleeping Beauty Castle. Three months later on Thanksgiving day, cars wanting to get into the Magic Kingdom were stretched miles along the interstate.
On December 21, 1971, Roy died of
cerebral hemorrhage
Intracerebral hemorrhage (ICH), also known as cerebral bleed, intraparenchymal bleed, and hemorrhagic stroke, or haemorrhagic stroke, is a sudden bleeding into the tissues of the brain, into its ventricles, or into both. It is one kind of bleed ...
at the St. Joseph Hospital. After Roy's death, Donn Tatum, who was a senior executive for 25 years and former president of Disney, became the first non-Disney family member to become CEO and chairman of the board of the company, with Card Walker, who had been with the company since 1938, becoming president of the company. By June 30, 1973, Disney had over 23,000 employees and had a gross total of $257,751,000 over a nine months period, which is a raise compared to the year before when they made $220,026,000. In November, Disney released another animated film ''Robin Hood'', which became Disney's biggest international grossing movie at $18 million. Throughout the 1970s, Disney released several more live-action films such as ''The Computer Wore Tennis Shoes'' sequel '' Now You See Him, Now You Don't,'' ''The Love Bug's'' two sequels '' Herbie Rides Again'' (1974) and ''Herbie Goes to Monte Carlo'' (1977)'','' '' Escape to Witch Mountain'' (1975), and '' Freaky Friday'' (1976). In 1976, Card Walker took over as CEO of the company, with Tatum staying as the chairman until 1980 when Walker would replace him. In 1977, Roy E. Disney, Roy O. Disney's son and the only Disney working for the company, would resign from his job as an executive of the company because of disagreements with decisions the company was making.
In 1977, Disney created the successful animated film '' The Rescuers,'' grossing $48 million at the box office. The live-acton/animated musical ''