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Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ousted General Motors founder
William C. Durant William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each s ...
(1861–1947) started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a reverse merger occurring on May 2, 1918, and propelled himself back to the GM presidency. After Durant's second ousting in 1919,
Alfred Sloan Alfred Pritchard Sloan Jr. ( ; May 23, 1875February 17, 1966) was an American business executive in the automotive industry. He was a long-time president, chairman and CEO of General Motors Corporation. Sloan, first as a senior executive and la ...
, with his
maxim Maxim or Maksim may refer to: Entertainment * ''Maxim'' (magazine), an international men's magazine ** ''Maxim'' (Australia), the Australian edition ** ''Maxim'' (India), the Indian edition * Maxim Radio, ''Maxim'' magazine's radio channel on Si ...
"a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with Henry Ford's Model T in 1919 and overtaking
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
as the best-selling car in the United States by 1929 with the Chevrolet International. Chevrolet-branded vehicles are sold in most automotive markets worldwide. In Oceania, Chevrolet was represented by Holden Special Vehicles, having returned to the region in 2018 after a 50-year absence with the launching of the
Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro shar ...
and Silverado pickup truck (HSV was partially and formerly owned by GM subsidiary
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last three ...
, which GM retired in 2021). In 2021, General Motors Specialty Vehicles took over the distribution and sales of Chevrolet vehicles in Oceania, starting with the Silverado. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by GM Daewoo of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard-bearers,
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Grou ...
of Germany and Vauxhall of the United Kingdom, would be moved upmarket. However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe from 2016 onward, with the exception of the
Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro shar ...
and
Corvette A corvette is a small warship. It is traditionally the smallest class of vessel considered to be a proper (or " rated") warship. The warship class above the corvette is that of the frigate, while the class below was historically that of the sloop ...
. Chevrolet vehicles were to continue to be marketed in the CIS states, including
Russia Russia (, , ), or the Russian Federation, is a transcontinental country spanning Eastern Europe and Northern Asia. It is the largest country in the world, with its internationally recognised territory covering , and encompassing one-eight ...
. After General Motors fully acquired GM Daewoo in 2011 to create
GM Korea GM Korea Company ( ko, 한국지엠주식회사) is the South Korean subsidiary of multinational corporation General Motors. GMK is also the third largest automobile manufacturer in South Korea. GM Korea's roots go back to the former Daewoo Motor ...
, the last usage of the Daewoo automotive brand was discontinued in its native South Korea and succeeded by Chevrolet. In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, 'Chevrolet', 'Chevy' or 'Chev' is used at times as a synonym for General Motors or its products, one example being the GM LS1 engine, commonly known by the name or a variant thereof of its progenitor, the
Chevrolet small-block engine Chevrolet small-block engine refers to one of a number of gasoline-powered vehicle engines manufactured by the General Motors The General Motors Company (GM) is an American multinational automotive manufacturing company headquartered in Detro ...
.


History

On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the "Chevrolet Motor Company" in Detroit with his brother Arthur Chevrolet,
William C. Durant William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each s ...
and investment partners William Little (maker of the Little automobile), former
Buick Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General M ...
owner James H. Whiting, Dr. Edwin R. Campbell (son-in-law of Durant) and in 1912 R. S. McLaughlin CEO of General Motors in Canada. Durant was fired from his senior management position at General Motors in 1910, a company that he had founded in 1908. In 1904 he had taken over the Flint Wagon Works and
Buick Motor Company Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General M ...
of Flint, Michigan. He also incorporated the Mason and Little companies. As head of
Buick Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General M ...
, Durant had hired Louis Chevrolet to drive Buicks in promotional races. Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company. The first factory location was in Flint, Michigan at the corner of Wilcox and Kearsley Street, now known as " Chevy Commons" at coordinates , along the Flint River, across the street from Kettering University. One of the technical advancements Chevrolet benefited from was the implementation of an
overhead valve An overhead valve (OHV) engine, sometimes called a ''pushrod engine'', is a piston engine whose valves are located in the cylinder head above the combustion chamber. This contrasts with earlier flathead engines, where the valves were located be ...
engine from the very beginning, as the company was developed as a junior model to
Buick Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General M ...
, who had patented the overhead valve and cross-flow cylinder design as being more efficient than the conventional use of the
flathead engine A flathead engine, also known as a sidevalve engine''American Rodder'', 6/94, pp.45 & 93. or valve-in-block engine is an internal combustion engine with its poppet valves contained within the engine block, instead of in the cylinder head, as ...
. Actual design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis. The first C prototype was ready months before Chevrolet was actually incorporated. However, the first actual production was not until the 1913 model. So in essence there were no 1911 or 1912 production models, only one pre-production model was made and fine tuned throughout the early part of 1912. Then in the fall of that year the new 1913 model was introduced at the New York auto show. Chevrolet first used the "bowtie emblem" logo in 1914 on the H series models (Royal Mail and Baby Grand) and The L Series Model (Light Six). It may have been designed from wallpaper Durant once saw in a French hotel room. More recent research by historian Ken Kaufmann presents a case that the logo is based on a logo of the "Coalettes" coal company. An example of this logo as it appeared in an advertisement for Coalettes appeared in the Atlanta Constitution on November 12, 1911. Others claim that the design was a stylized
Swiss cross The national flag of Switzerland (german: Schweizerfahne; french: drapeau de la Suisse; it, bandiera svizzera; rm, bandiera da la Svizra) displays a white cross in the centre of a square red field. The white cross is known as the Swiss cross ...
, in tribute to Chevrolet's home country. Over time, Chevrolet would use several different iterations of the bowtie logo at the same time, often using blue for passenger cars, gold for trucks, and an outline (often in red) for cars that had performance packages. Chevrolet eventually unified all vehicle models with the gold bowtie in 2004, for both brand cohesion as well as to differentiate itself from
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
(with its blue oval logo) and Dodge (who has often used red for its imaging), its two primary domestic rivals. Louis Chevrolet had differences with Durant over design and in 1914 sold Durant his share in the company. By 1916, Chevrolet was profitable enough with successful sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in General Motors. After the deal was completed in 1918,2 May 1918 - GM buys Chevrolet
at the History Channel
Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. In 1919, Chevrolet's factories were located at Flint, Michigan; branch assembly locations were sited in Tarrytown, N.Y., Norwood, Ohio,
St. Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...
, Oakland, California, Ft. Worth, Texas, and Oshawa, Ontario General Motors of Canada Limited. McLaughlin's were given GM Corporation stock for the proprietorship of their Company article September 23, 1933 Financial Post page 9. In the 1918 model year, Chevrolet introduced the
Series D A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...
, a V8-powered model in four-passenger roadster and five-passenger
tourer Touring car and tourer are both terms for open cars (i.e. cars without a fixed roof). "Touring car" is a style of open car built in the United States which seats four or more people. The style was popular from the early 1900s to the 1930s. Th ...
models. Sales were poor and it was dropped in 1919. Beginning also in 1919, GMC commercial grade trucks were rebranded as Chevrolet, and using the same chassis of Chevrolet passenger cars and building light-duty trucks, sharing an almost identical appearance with GMC products. Until 1921, Chevrolet Corporate headquarters were located at 57th and Broadway in New York City until April when the office was relocated to the General Motors Building at
Cadillac Place Cadillac Place, formerly the General Motors Building, is a landmark high-rise office complex located at 3044 West Grand Boulevard in the New Center area of Detroit, Michigan. It was renamed for the French founder of Detroit, Antoine Laumet de ...
in Detroit. In January 1921 a General Motors management survey recommended that the Chevrolet Division be cancelled, but
Alfred P. Sloan Jr Alfred Pritchard Sloan Jr. ( ; May 23, 1875February 17, 1966) was an American business executive in the automotive industry. He was a long-time president, chairman and CEO of General Motors Corporation. Sloan, first as a senior executive and lat ...
. recommended that the division be saved and
William S. Knudsen William Signius Knudsen (March 25, 1879 – April 27, 1948) was a leading Danish-American automotive industry executive and an American general during World War II. His experience and success as a key senior manager in the operations sides of ...
, a former Ford employee who oversaw production of the Model T, was made Vice President of Operations and performance improved In May 1925 the Chevrolet Export Boxing plant at
Bloomfield, New Jersey Bloomfield is a Township (New Jersey), township in Essex County, New Jersey, Essex County, New Jersey, United States. As of the 2020 United States Census, the township's population was 53,105. It surrounds the Bloomfield Green Historic District. ...
was repurposed from a previous owner where
Knock-down kit A knock-down kit (also knockdown kit, knocked-down kit, or simply knockdown or KD) is a collection of parts required to assemble a product. The parts are typically manufactured in one country or region, then exported to another country or region ...
s for Chevrolet, Oakland, Oldsmobile, Buick and Cadillac passenger cars, and both Chevrolet and G. M. C. truck parts are crated and shipped by railroad to the docks at
Weehawken, New Jersey Weehawken is a township in the northern part of Hudson County, in the U.S. state of New Jersey. It is located largely on the Hudson Palisades overlooking the Hudson River. As of the 2020 United States census, the population was 17,197.
for overseas GM assembly factories. Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the
Chrysler Corporation Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotiv ...
formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three". In 1929 they introduced the famous "Stovebolt" overhead-valve inline six-cylinder engine, giving Chevrolet a marketing edge over Ford, which was still offering a lone flathead four ("A Six at the price of a Four"). In 1933 Chevrolet launched the
Standard Six The Standard Six was an American automobile manufactured in St. Louis, Missouri by the St. Louis Car Company from 1909 until 1910. The company initially built the French Mors cars under license as the American Mors from 1906 to 1909. In 1910 ...
, which was advertised in the United States as the cheapest six-cylinder car on sale. During the Great Depression the
Chevrolet Master The Chevrolet Master and Master Deluxe are American passenger vehicles manufactured by Chevrolet between 1933 and 1942 to replace the 1933 Master Eagle. It was the more expensive model in the Chevrolet range at this time, with the Standard Merc ...
introduced a streamlined appearance, showing
Art Deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...
influences and before and after the World War II era, the
Chevrolet Deluxe The Chevrolet Deluxe is a trim line of Chevrolet automobiles that was marketed from 1941 to 1952, and was the volume sales leader for the market during the 1940s. The line included at first a 4-door sedan, but grew to include a fastback 2-door "a ...
and
Chevrolet Fleetline The Chevrolet Special Deluxe Series AH Fleetline is an automobile which was produced by US automaker Chevrolet from 1941 to 1952. From 1946 to 1948 it was a sub-series of the Chevrolet Fleetmaster rather than a series of the Special Deluxe and ...
found many buyers. Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In 1953 it produced the
Corvette A corvette is a small warship. It is traditionally the smallest class of vessel considered to be a proper (or " rated") warship. The warship class above the corvette is that of the frigate, while the class below was historically that of the sloop ...
, a two-seater sports car with a fiberglass body. In 1957 Chevy introduced its first fuel injected engine, the Rochester Ramjet option on Corvette and
Chevrolet Bel Air The Chevrolet Bel Air is a full-size car produced by Chevrolet for the 1950–1975 model years. Initially, only the two-door hardtops in the Chevrolet model range were designated with the Bel Air name from 1950 to 1952. With the 1953 model year ...
passenger cars, priced at $484 ($ today). In 1960 Chevrolet joined the newly popular "compact car" market by introducing the Corvair, with a rear-mounted air-cooled engine. In 1963 one out of every ten cars sold in the United States was a Chevrolet. During the 1960s and early 1970s, the standard Chevrolet, particularly the deluxe
Chevrolet Impala The Chevrolet Impala () is a full-size car built by Chevrolet for model years 1958 to 1985, 1994 to 1996, and 2000 to 2020. The Impala was Chevrolet's popular flagship passenger car and was among the better-selling American-made automobiles in ...
series, became one of the United States' best selling lines of automobiles in history. During that era, the mid-sized
Chevrolet Chevelle The Chevrolet Chevelle is a mid-sized automobile that was produced by Chevrolet in three generations for the 1964 through 1978 model years. Part of the General Motors (GM) A-body platform, the Chevelle was one of Chevrolet's most successful ...
which was used to introduce the
Chevrolet Monte Carlo The Chevrolet Monte Carlo is a two-door coupe that was manufactured and marketed by the Chevrolet division of General Motors. Deriving its name from the city in Monaco, the Monte Carlo was marketed as the first personal luxury car of the Chevr ...
, and the economically priced
Chevrolet Nova A nova (plural novae or novas) is a transient astronomical event that causes the sudden appearance of a bright, apparently "new" star (hence the name "nova", which is Latin for "new") that slowly fades over weeks or months. Causes of the dramat ...
, which was the basis for the
Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro sh ...
, all were commercially successful and included family sedans, practical station wagons, and sporty coupes and convertibles. As the popularity of small, fuel efficient imported vehicles began to find buyers in the US during the 1970s and 1980s, the
Chevrolet Vega The Chevrolet Vega is a subcompact automobile that was manufactured and marketed by GM's Chevrolet subdivision from 1970 to 1977. Available in two-door hatchback, notchback, wagon, and sedan delivery body styles, all models were powered by an ...
was introduced while the
Chevrolet Chevette The Chevrolet Chevette is a front-engine, rear-drive subcompact manufactured and marketed by Chevrolet for model years 1976–1987 as a three-door or five-door hatchback. Introduced in September 1975, the Chevette superseded the Vega as Chev ...
was the result of international collaboration. By the mid-1980s, the Vega was gone and the Chevette was about to be discontinued. Lacking a line of competitive small cars, Chevrolet imported several Japanese models and re-badged them as Chevrolets. The Suzuki-sourced
Chevrolet Sprint The Suzuki Cultus is a supermini car produced by the Japanese manufacturer Suzuki from 1983 to 2016. The nameplate is currently used as a rebadged second-generation Suzuki Celerio in Pakistan since 2017. It was first presented at the 25th Tok ...
and the Isuzu-supplied
Chevrolet Spectrum Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ou ...
were a better match to compete against the popular Toyota Corolla and
Honda Civic The is a series of automobiles manufactured by Honda since 1972. Since 2000, the Civic has been categorized as a compact car, while previously it occupied the subcompact class. , the Civic is positioned between the Honda Fit/City and Honda A ...
. The
Chevrolet Citation The Chevrolet Citation is a range of compact cars that was produced by the Chevrolet division of General Motors. The first Chevrolet sold with front-wheel drive, a single generation of the Citation was sold from the 1980 to 1985 model years. The s ...
was the division's first compact sized front-wheel-drive car along with the
Chevrolet Cavalier The Chevrolet Cavalier is a line of compact cars produced by Chevrolet. Serving as the replacement of the Chevrolet Monza, the Cavalier was the second Chevrolet model line to adopt front-wheel drive. Three versions of the Cavalier have been so ...
, followed up by the
Chevrolet Celebrity The Chevrolet Celebrity is a mid-size automobile that was produced by the Chevrolet division of General Motors from the 1982 to 1990 model years. Replacing the Malibu, the Celebrity was initially slotted between the Citation and the Impala wit ...
. Chevrolet during the 1990s formed a partnership with Toyota and introduced the
Geo Prizm The Geo Prizm and Chevrolet Prizm were compact cars that were rebadged versions of the Toyota Sprinter, a vehicle that the Japanese automaker Toyota never directly sold in the North American market. The Sprinter itself was derived from the Toy ...
while also offering the domestically produced
Chevrolet Corsica The Chevrolet Corsica (named after Corsica, France) is a front-wheel drive compact car that was produced by Chevrolet from 1987 until 1996. The Corsica was built upon the L-body platform. It shared the L-body with the 2-door Beretta, and the reb ...
. As mid-sized family sedans began to gain popularity, the
Chevrolet Lumina The Chevrolet Lumina is a mid-size car that was produced and marketed by the Chevrolet division of General Motors from 1989 until 2001. __TOC__ Background The first generation of the Lumina replaced the Chevrolet Celebrity and Chevrolet ...
found many buyers and as minivans began to find buyers, the
Chevrolet Venture The Chevrolet Venture is a minivan produced by General Motors for the 1997 to 2005 model years. The Chevrolet Venture, along with most of its General Motors minivan siblings, was built at GM's Doraville, Georgia, assembly plant. Use of name Th ...
followed the popular selling
Chevrolet Trailblazer The Chevrolet Trailblazer is an automobile nameplate used by General Motors for its Chevrolet brand since 1999 for several SUV models: * TrailBlazer, a name of appearance package for the Chevrolet S-10 Blazer The Chevrolet (S-10) Blazer and i ...
and
Chevrolet Traverse The Chevrolet Traverse is a full-size crossover SUV with three-row seating built by General Motors. It is built on the same platform as the GMC Acadia and Buick Enclave, known as the Lambda platform for first generation, and the C1XX for se ...
SUV's. The basic Chevrolet small-block V8 design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original. Descendants of the basic small-block OHV V8 design platform in production today have been much modified with advances such as aluminium block and heads, electronic engine management, and sequential port fuel injection. Depending on the vehicle type, Chevrolet V8s are built in displacements from 4.3 to 9.4 litres with outputs ranging from to as installed at the factory. The engine design has also been used over the years in GM products built and sold under the
Pontiac Pontiac may refer to: *Pontiac (automobile), a car brand *Pontiac (Ottawa leader) ( – 1769), a Native American war chief Places and jurisdictions Canada *Pontiac, Quebec, a municipality ** Apostolic Vicariate of Pontiac, now the Roman Catholic D ...
, Oldsmobile,
Buick Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General M ...
, Hummer,
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Grou ...
( Germany), and
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last three ...
( Australia) nameplates. In 2000, Chevrolet brought back the iconic Impala, although unlike its predecessors, this car was a mid-sized front-wheel drive four door sedan. It was produced until 2020, and the last generation (2014-2020) was larger and classified as a full-size passenger car. In 2005, General Motors re-launched the Chevrolet marque in Europe, using rebadged versions of the Daewoo cars produced by GM Korea. The Chevrolet division largely recovered from the economic downturn of 2007–2010 through launching new vehicles and improving existing lines. GM began developing more fuel efficient cars and trucks to compete with foreign automakers. In late 2010 General Motors began production of the plug-in hybrid
Chevrolet Volt The Chevrolet Volt is a plug-in hybrid manufactured by General Motors, also marketed in rebadged variants as the Holden Volt in Australia and New Zealand and the Buick Velite 5 in China, and with a different fascia as the Vauxhall Ampera in th ...
, sold as the Opel/Vauxhall Ampera in Europe, which received multiple awards including the 2012 North American Car of the Year, European Car of the Year, and World Green Car of the Year. The Volt/Ampera family was the world's best selling
plug-in electric car A plug-in electric vehicle (PEV) is any road vehicle that can utilize an external source of electricity (such as a wall socket that connects to the power grid) to store electrical power within its onboard rechargeable battery packs, which the ...
in 2012 with 31,400 units sold. The
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Grou ...
/ Vauxhall Ampera was
Europe's Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entirel ...
top selling plug-in electric car in 2012 with 5,268 units, representing a market share of 21.5% of the region's plug-in electric passenger car segment. ''Ampera sales in Europe totaled 5,268 units in 2012 and 304 in 2011''. Combined global Volt/Ampera sales passed the 100,000 unit milestone in October 2015.''About 102,000 units of the Volt/Ampera family have been sold worldwide by the end of October 2015''. , the Volt family of vehicles ranks as the world's all-time top selling plug-in hybrid, and it is also the third-best-selling plug-in electric car ever, after the
Nissan Leaf The , stylized as LEAF, is a compact five-door hatchback battery electric vehicle (BEV) manufactured by Nissan. It was introduced in Japan and the United States in December 2010, and its second generation was introduced in October 2017. The Lea ...
and the
Tesla Model S The Tesla Model S is a battery-powered liftback car serving as the flagship model of Tesla, Inc. The Model S features a dual-motor, all-wheel drive layout, although earlier versions of the Model S featured a rear-motor and rear-wheel drive ...
. '', cumulative global sales of the top selling plug-in electric cars were led by the Nissan Leaf (over 228,000), followed by theTesla Model S (129,393), Votl/Ampera family (about 117,300), Mitsubishi Outlander PHEV (about 107,400), Toyota Prius PHV (over 75,400), BYD Qin (56,191), Renault Zoe (51,193), BMW i3 (around 49,500), Mitsubishi i-MiEV family (about 37,600) and BYD Tang (37,509).'' Volt sales in the American market passed the 100,000 milestone in July 2016. '', around 117,000 units of the Volt/Ampera family have been sold globally, including close to 10,000 Opel/Vauxhall Ampera variants sold in Europe. Volt sales in the American market passed the 100,000 milestone in July 2016.'' In October 2016, GM began production of the
Chevrolet Bolt EV Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and oust ...
, the first ever affordable mass market
all-electric car An electric car, battery electric car, or all-electric car is an automobile that is propelled by one or more electric motors, using only energy stored in batteries. Compared to internal combustion engine (ICE) vehicles, electric cars are quie ...
with a range over . The
Chevrolet Bolt The Chevrolet Bolt or Chevrolet Bolt EV is a battery electric subcompact hatchback produced by General Motors under the Chevrolet marque. It was developed and manufactured in partnership with LG Corporation. A rebadged European variant was so ...
won several awards including the 2017
Motor Trend ''MotorTrend'' is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949. Petersen Publishing Company in Los Angeles published ''MotorTrend'' until 1998, when it was sold to ...
Car of the Year award, the 2017 AutoGuide.com Reader's Choice Green Car of the Year, Green Car Reports Best Car To Buy 2017,
Green Car Journal ''Green Car Journal'' a monthly publication created in 1992, now published as an annual, focuses on green vehicles and environmentally friendly energy and technologies. The founder and editor is Ron Cogan. Co-founder and executive publisher throug ...
's 2017
Green Car of the Year The Green Car of the Year is a ''Car of the Year'' award from the ''Green Car Journal''. The winner is selected by an 11-member panel comprising automotive and environmental experts. Invited jurors have included Mario Andretti; Carroll Shelby, Ja ...
, and was listed in '' Time'' magazine's Best 25 Inventions of the Year of 2016. On February 14, 2021, Chevrolet unveiled the 2022 Bolt EUV and redesigned Bolt EV.


International operations

Chevrolet had operations in over 140 countries, and global sales in 2011 set a record with 4.76 million vehicles sold worldwide.


North America


Canada


Mexico

Mexico has a mix of Chevrolet models from different GM brands and platforms branded as Chevrolet. The models come from Chevrolet USA, GM Korea, Mexico and other origins. Examples of Opel-sourced vehicles are Vectra, Astra, Corsa, Meriva, Zafira and Captiva (Opel Antara). Mexico also has some cars of its own, such as the
Chevy C2 The Opel Corsa is a supermini car engineered and produced by the German automobile manufacturer Opel since 1982. Throughout its existence, it has been sold under a variety of other brands owned by General Motors (most notably Vauxhall, Chevrole ...
, which is a reworked older-generation Corsa B. Vehicles based on US platforms are the Avalanche, the Suburban, the Equinox, the Tahoe, the Cheyenne (which is similar to the Silverado), the Aveo, the HHR, the Traverse, the Malibu, the Camaro and the Corvette. The
Chevrolet Optra The Chevrolet Optra is an automotive nameplate used by the Chevrolet marque for two different compact car models, in the following markets: *Daewoo Lacetti (2004–2013), in markets such as Colombia, Canada, Mexico, Japan and Southeast Asia *B ...
, assembled in South Korea by GM Korea, was also sold in Mexico. The European Epica was sold as a business-only vehicle. In the past, GM also assembled the
Suburban A suburb (more broadly suburban area) is an area within a metropolitan area, which may include commercial and mixed-use, that is primarily a residential area. A suburb can exist either as part of a larger city/urban area or as a separa ...
and
Avalanche An avalanche is a rapid flow of snow down a slope, such as a hill or mountain. Avalanches can be set off spontaneously, by such factors as increased precipitation or snowpack weakening, or by external means such as humans, animals, and eart ...
in Mexico for export to other markets, chiefly the U.S. and Canada.


Asia


China

In 2009 China became Chevrolet's third-largest market, with sales of 332,774 vehicles, behind only the United States and Brazil (1,344,629 and 595,500 vehicles respectively). By 2010, Chevy sold just over half a million, with the Cruze being its best seller there. A total of 673,376 locally-manufactured Chevrolets were sold in China in 2018 (down from a record of 767,001 in 2014). In 2018, Chevrolet held just 2.90% share of the Chinese market (down from a record market share of 5.33% in 2012). The best-selling Chevrolet models in China by 2019 were the Cavalier (~ 10 000 units per month). Malibu (~ 3500 units per month), Equinox (~ 2000 units per month), Cruze - at one time the best selling model (~ 1500 units per month), Sail (~ 1200 units per month), new Orlando (~ 1000 units per month), Malibu XL (~ 800 units per month), Trax (~ 100 units per month), Lova RV (~ 100 units per month), representing just 9 of the staggering total of 628 (sic) models of passenger cars being produced in China by February 2019.


India

Until 2003, GM India—originally a joint venture with
Hindustan Motors Hindustan Motors is an Indian automotive manufacturer based in Kolkata, West Bengal, India. It is a part of the Birla Technical Services conglomerate. The company was the largest car manufacturer in India before the rise of Maruti Udyog. Hind ...
, sold the
Opel Corsa The Opel Corsa is a supermini car engineered and produced by the German automobile manufacturer Opel since 1982. Throughout its existence, it has been sold under a variety of other brands owned by General Motors (most notably Vauxhall, Chevrolet ...
,
Opel Astra The Opel Astra is a compact car/small family car (C-segment) developed and produced by the German automaker Opel since 1991, currently at its sixth generation. It was first launched in September 1991 as a direct replacement to the Opel Kadett. ...
and the Opel Vectra. Launched by GM's India operations, Chevrolet officially began business in India on June 6, 2003. The Corsa and Astra were built at a plant in
Halol Halol is a city and a municipality (tehsil) in Panchmahal district in the Indian state of Gujarat. Located in western India, it has an average elevation of 499 metres (1637 feet). Halol is a major manufacturing hub of Western India, ...
, Gujarat. Chevrolet sold the
Chevrolet Cruze The Chevrolet Cruze is a compact car that is produced by General Motors since 2008. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, and ...
,
Chevrolet Spark The Chevrolet Spark ( ko, 쉐보레 스파크, translit=) is a city car manufactured by General Motors's subsidiary GM Korea from 1998 to 2022. The vehicle was initially developed by Daewoo and was introduced in 1998 as the Daewoo Matiz ( ko, 대 ...
,
Chevrolet Optra The Chevrolet Optra is an automotive nameplate used by the Chevrolet marque for two different compact car models, in the following markets: *Daewoo Lacetti (2004–2013), in markets such as Colombia, Canada, Mexico, Japan and Southeast Asia *B ...
,
Chevrolet Aveo The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands (Chevrolet, ...
,
Chevrolet Tavera The Isuzu Panther is a line of multi-purpose vehicle and pickup truck manufactured by Isuzu from 1991 until 2020 and developed in Indonesia for the Southeast Asian market. The second generation Panther was also manufactured and marketed in Ind ...
,
Chevrolet Captiva The Chevrolet Captiva is a compact crossover SUV marketed by General Motors under their Chevrolet marque. The first generation was developed by GM Korea, based on the GM Theta platform and derived from the S3X concept car revealed in 2004. Rele ...
, Chevrolet SRV,
Chevrolet Beat The Chevrolet Spark ( ko, 쉐보레 스파크, translit=) is a city car manufactured by General Motors's subsidiary GM Korea from 1998 to 2022. The vehicle was initially developed by Daewoo and was introduced in 1998 as the Daewoo Matiz ( ko, 대� ...
,
Chevrolet Sail The Chevrolet Sail () is a subcompact car produced by SAIC-GM, a joint venture of General Motors in China. Launched in 2001, it was sold as the Buick Sail in China in both in sedan and wagon form which were both based on Opel Corsa B. Following t ...
and Chevrolet Aveo U-VA. The
Chevrolet Forester A forester is a person who practises forestry, the science, art, and profession of managing forests. Foresters engage in a broad range of activities including ecological restoration and management of protected areas. Foresters manage forests to ...
, a rebadged
Subaru ( or ; ) is the automobile manufacturing division of Japanese transportation conglomerate Subaru Corporation (formerly known as Fuji Heavy Industries), the twenty-first largest automaker by production worldwide in 2017. Subaru cars are k ...
, was imported directly from
Fuji Heavy Industries is a Japanese multinational corporation and conglomerate primarily involved in both terrestrial and aerospace transportation manufacturing. It is best known for its line of Subaru automobiles. Founded in 1953, the company was formerly named ( ...
in Japan until 2005. The Cruze and Tavera were built at the Halol plant. Chevrolet also was the sole engine supplier for the
Formula Rolon Formula Rolon, also known as Formula Rolon Chevrolet and later Formula Rolon 2010 is an open wheel single seater Formula Racing car made and raced in India. They run in the single make championships held in the tracks of Coimbatore and Chenna ...
single-seater series in India. In 2017, GM ceased the production and sale of Chevrolet cars in India, but it continues to run service centers.


Indonesia

In 1999, Opel was rebranded to Chevrolet as a coincidence of Chevy's entry to Indonesia. Chevrolet stopped selling cars and ceased production in Indonesia by the end of March 2020.


Japan

From 1995 to 2000 Toyota in an agreement with GM sold the third-generation model Chevrolet Cavalier as the Toyota Cavalier in Japan in exchange for the Geo/Chevrolet Prism in an effort to avoid additional restrictions on their exports to the US. The OHV
Chevrolet Stovebolt engine The Chevrolet Stovebolt engine is a straight-six engine made in two versions between 1929 and 1962 by the Chevrolet Division of General Motors. It replaced the company's inline-four as their sole engine offering from 1929 through 1954, and wa ...
was used and reverse-engineered by Toyota when they created the
Toyota Type A engine The Type A engine was a straight-six engine produced from 1935 through 1947 by Toyota. The Type B was a technically more advanced version of the Type A. There was an enlarged version of this, called the Type D, but it did not enter production. The ...
when GM had a factory manufacturing GM cars in Japan at Osaka Assembly during the 1920s. In the mid-2000s, Suzuki imported and marketed the
Chevrolet TrailBlazer The Chevrolet Trailblazer is an automobile nameplate used by General Motors for its Chevrolet brand since 1999 for several SUV models: * TrailBlazer, a name of appearance package for the Chevrolet S-10 Blazer The Chevrolet (S-10) Blazer and i ...
and the
Chevrolet Optra The Chevrolet Optra is an automotive nameplate used by the Chevrolet marque for two different compact car models, in the following markets: *Daewoo Lacetti (2004–2013), in markets such as Colombia, Canada, Mexico, Japan and Southeast Asia *B ...
wagon in Japan. Suzuki, a GM partner, also assembled and marketed the Chevrolet MW microvan. The MW was originally a rebadged Suzuki Wagon R+ and later a rebadged Suzuki Solio. Suzuki had also marketed the
Chevrolet Cruze The Chevrolet Cruze is a compact car that is produced by General Motors since 2008. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, and ...
subcompact in the past. In the 2010s, General Motors Japan Limited distributed and marketed the
Sonic Sonic or Sonics may refer to: Companies *Sonic Drive-In, an American drive-in fast-food restaurant chain * Sonic (ISP), an Internet provider and CLEC, serving more than 100 California communities * Sonic Foundry, a computer software company wh ...
, Captiva,
Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro shar ...
, and
Corvette A corvette is a small warship. It is traditionally the smallest class of vessel considered to be a proper (or " rated") warship. The warship class above the corvette is that of the frigate, while the class below was historically that of the sloop ...
in limited numbers through an agreement with Yanase Co., Ltd. dealerships. In the 2000s, General Motors Asia Pacific (Japan) had distributed and marketed the TrailBlazer also. ,
Mitsui is one of the largest ''keiretsu'' in Japan and one of the largest corporate groups in the world. The major companies of the group include Mitsui & Co. ( general trading company), Sumitomo Mitsui Banking Corporation, Nippon Paper Industrie ...
Bussan Automotive distributes and markets the
Chevrolet Tahoe The Chevrolet Tahoe, and its badge engineered GMC Yukon counterpart, are full-size SUVs from General Motors, offered since 1994 and 1991, respectively. Since 1982, Chevrolet and GMC sold two different-sized SUVs under their 'Blazer' and 'Jimm ...
,
Chevrolet Express Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ou ...
,
Chevrolet HHR The Chevrolet HHR (an initialism for Heritage High Roof) is a retro-styled, high-roofed, five-door, five-passenger, front-wheel drive crossover designed by Bryan Nesbitt and launched by the American automaker Chevrolet at the 2005 Los Angeles ...
, Silverado, and Traverse. Previously, it had also marketed the Starcraft versions of the G-Van and
Chevrolet TrailBlazer The Chevrolet Trailblazer is an automobile nameplate used by General Motors for its Chevrolet brand since 1999 for several SUV models: * TrailBlazer, a name of appearance package for the Chevrolet S-10 Blazer The Chevrolet (S-10) Blazer and i ...
. Mitsui Bussan Automotive had been importing and distributing certain GM models since 1992, but will cease their GM import business in November 2011, as GM Japan wants to consolidate the distribution channels. The Chevrolet models that have been imported by Mitsui will no longer be sold once existing inventories are depleted. As of 2022, General Motors Japan imports and distributes the Camaro and right-hand-drive Corvette in Japan.


Malaysia

Chevrolet entered the Malaysian market in 2003, replacing
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Grou ...
. Between 2003 and 2009, a joint-venture between GM and
DRB-HICOM DRB-HICOM Berhad () is one of Malaysia's leading corporations, involved in the automotive manufacturing, assembly and distribution industry through its involvement in the passenger car and four wheel drive vehicle market segment, the national t ...
called Hicomobil, marketed the
Chevrolet Aveo The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands (Chevrolet, ...
,
Chevrolet Optra The Chevrolet Optra is an automotive nameplate used by the Chevrolet marque for two different compact car models, in the following markets: *Daewoo Lacetti (2004–2013), in markets such as Colombia, Canada, Mexico, Japan and Southeast Asia *B ...
, Chevrolet Nabira and
Chevrolet Lumina The Chevrolet Lumina is a mid-size car that was produced and marketed by the Chevrolet division of General Motors from 1989 until 2001. __TOC__ Background The first generation of the Lumina replaced the Chevrolet Celebrity and Chevrolet ...
. The joint venture was ended and
Naza The Naza Group of Companies is a Malaysian business conglomerate involved in many types of business ranging from motoring to education. The group began operations in 1975 as a motor trading company. The motoring sector remains the most imp ...
was taking over Chevrolet's dealership as Naza Quest Sdn Bhd in 2010. The lineup of Chevrolet cars available were
Chevrolet Sonic The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands (Chevrolet, ...
,
Chevrolet Cruze The Chevrolet Cruze is a compact car that is produced by General Motors since 2008. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, and ...
,
Chevrolet Malibu The Chevrolet Malibu is a mid-size car manufactured and marketed by Chevrolet from 1964 to 1983 and again since 1997. The Malibu began as a trim-level of the Chevrolet Chevelle, becoming its own model line in 1978. Originally a rear-wheel-driv ...
,
Chevrolet Captiva The Chevrolet Captiva is a compact crossover SUV marketed by General Motors under their Chevrolet marque. The first generation was developed by GM Korea, based on the GM Theta platform and derived from the S3X concept car revealed in 2004. Rele ...
,
Chevrolet Orlando The Chevrolet Orlando is a three-row compact MPV manufactured by General Motors under the Chevrolet brand since 2011. The first-generation model was mainly developed and manufactured by GM Korea, while also assembled in four other countries. It ...
and
Chevrolet Colorado The Chevrolet Colorado, and its counterpart, the GMC Canyon, are series of compact and later mid-sized pickup trucks marketed by American automaker General Motors. They were introduced in 2004 to replace the Chevrolet S-10 and GMC S-15/Sonoma co ...
. In 2018, Naza Quest Sdn Bhd ceased to distribute new Chevrolet vehicles in Malaysia, but continues to provide warranty support and aftersales service for existing Chevrolet customers.


Middle East

In the Middle East, Chevrolet-badged cars, trucks, SUVs, and crossovers are sourced from GM Korea (in South Korea), GM in North America, and GM Holden (in Australia). The Middle Eastern market has a separate division called Chevrolet Special Vehicles, which (as of December 2007) sources the high-performance CR8 sedan from Holden Special Vehicles. The Holden Commodore is badged as the Chevrolet Lumina in the Middle East, as well as South Africa. The longer wheelbase Holden Caprice was sold as the
Chevrolet Caprice The Chevrolet Caprice is a full-sized automobile produced by Chevrolet in North America for the 1965 to 1996 model years. Full-size Chevrolet sales peaked in 1965 with over a million sold. It was the most popular car in the U.S. in the 1960 ...
in the Middle East. The Middle East fleet (particularly Saudi Arabia) also includes the likes of Cruze, Malibu and Sonic in the Sedan category, Captiva in the SUV category, Tahoe and Traverse in the Wagon category and Avalanche and Silverado in the Truck category.


Pakistan

In Pakistan, Chevrolet introduced its cars in collaboration with a local automobile manufacturer called
Nexus Automotive Nexus Automotive (Pvt) Ltd was an importer and assembler of General Motors products in Pakistan. The company was founded by M.A. Razaq, an expatriate Pakistani who retired as Corporate Vice President of General Motors Corporation, 1999. Balubaid E ...
. The lineup from Chevrolet Pakistan included the
Chevrolet Optra The Chevrolet Optra is an automotive nameplate used by the Chevrolet marque for two different compact car models, in the following markets: *Daewoo Lacetti (2004–2013), in markets such as Colombia, Canada, Mexico, Japan and Southeast Asia *B ...
,
Chevrolet Spark The Chevrolet Spark ( ko, 쉐보레 스파크, translit=) is a city car manufactured by General Motors's subsidiary GM Korea from 1998 to 2022. The vehicle was initially developed by Daewoo and was introduced in 1998 as the Daewoo Matiz ( ko, 대 ...
, Chevrolet Joy,
Chevrolet Aveo The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands (Chevrolet, ...
,
Chevrolet Cruze The Chevrolet Cruze is a compact car that is produced by General Motors since 2008. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, and ...
, and
Chevrolet Colorado The Chevrolet Colorado, and its counterpart, the GMC Canyon, are series of compact and later mid-sized pickup trucks marketed by American automaker General Motors. They were introduced in 2004 to replace the Chevrolet S-10 and GMC S-15/Sonoma co ...
.


Philippines

Chevrolet has been in the Philippines for a long time, assembling the
Chevrolet Bel-Air The Chevrolet Bel Air is a full-size car produced by Chevrolet for the 1950–1975 model years. Initially, only the two-door hardtops in the Chevrolet model range were designated with the Bel Air name from 1950 to 1952. With the 1953 model ye ...
,
Chevrolet Impala The Chevrolet Impala () is a full-size car built by Chevrolet for model years 1958 to 1985, 1994 to 1996, and 2000 to 2020. The Impala was Chevrolet's popular flagship passenger car and was among the better-selling American-made automobiles in ...
,
Chevrolet Malibu The Chevrolet Malibu is a mid-size car manufactured and marketed by Chevrolet from 1964 to 1983 and again since 1997. The Malibu began as a trim-level of the Chevrolet Chevelle, becoming its own model line in 1978. Originally a rear-wheel-driv ...
and even the 1st generation
Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro sh ...
by the Yutivo family-owned General Motors plant. Other than Chevrolets, the plant also assembled
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Grou ...
s,
Pontiac Pontiac may refer to: *Pontiac (automobile), a car brand *Pontiac (Ottawa leader) ( – 1769), a Native American war chief Places and jurisdictions Canada *Pontiac, Quebec, a municipality ** Apostolic Vicariate of Pontiac, now the Roman Catholic D ...
s,
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last three ...
s,
Buick Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General M ...
s, and Vauxhalls for the Filipino market. GM withdrew from the Philippines in 1985 and returned in 2000. During Chevrolet's absence in the market, many cars like the
Chevrolet Suburban The Chevrolet Suburban is a series of automobiles built by the Chevrolet division of General Motors. The name started in 1934 for the 1935 U.S. model year, making it the longest continuously used automobile nameplate in production. It has trad ...
and the
Chevrolet Astro The Chevrolet Astro is a van that was manufactured and marketed by the Chevrolet division of American auto manufacturer General Motors from 1985 to 2005. Sold alongside the GMC Safari, the Astro was marketed in multiple configurations, inc ...
have been imported new in the country via grey-market and sold to retailers. Chevrolet's current Philippine operations are under the control of The Covenant Car Company Inc. The company was officially incorporated on July 1, 2009 and assumed business operations on October 1, 2009. There are at least 24 dealerships around the country as of 2020. Its current lineup include the
Chevrolet Spark The Chevrolet Spark ( ko, 쉐보레 스파크, translit=) is a city car manufactured by General Motors's subsidiary GM Korea from 1998 to 2022. The vehicle was initially developed by Daewoo and was introduced in 1998 as the Daewoo Matiz ( ko, 대 ...
,
Chevrolet Sail The Chevrolet Sail () is a subcompact car produced by SAIC-GM, a joint venture of General Motors in China. Launched in 2001, it was sold as the Buick Sail in China in both in sedan and wagon form which were both based on Opel Corsa B. Following t ...
,
Chevrolet Cruze The Chevrolet Cruze is a compact car that is produced by General Motors since 2008. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, and ...
,
Chevrolet Malibu The Chevrolet Malibu is a mid-size car manufactured and marketed by Chevrolet from 1964 to 1983 and again since 1997. The Malibu began as a trim-level of the Chevrolet Chevelle, becoming its own model line in 1978. Originally a rear-wheel-driv ...
,
Chevrolet Colorado The Chevrolet Colorado, and its counterpart, the GMC Canyon, are series of compact and later mid-sized pickup trucks marketed by American automaker General Motors. They were introduced in 2004 to replace the Chevrolet S-10 and GMC S-15/Sonoma co ...
,
Chevrolet Trax The Chevrolet Trax is a crossover SUV manufactured by General Motors and marketed under the Chevrolet brand since 2013. The first generation model was released globally in 2013 as the smallest, entry-level crossover SUV offering from the bra ...
,
Chevrolet Trailblazer The Chevrolet Trailblazer is an automobile nameplate used by General Motors for its Chevrolet brand since 1999 for several SUV models: * TrailBlazer, a name of appearance package for the Chevrolet S-10 Blazer The Chevrolet (S-10) Blazer and i ...
,
Chevrolet Suburban The Chevrolet Suburban is a series of automobiles built by the Chevrolet division of General Motors. The name started in 1934 for the 1935 U.S. model year, making it the longest continuously used automobile nameplate in production. It has trad ...
, and the
Chevrolet Tahoe The Chevrolet Tahoe, and its badge engineered GMC Yukon counterpart, are full-size SUVs from General Motors, offered since 1994 and 1991, respectively. Since 1982, Chevrolet and GMC sold two different-sized SUVs under their 'Blazer' and 'Jimm ...
. In 2018, the Corvette was added to the roster, making it the most expensive vehicle in the lineup. It is legally imported, as the government has seized and destroyed expensive vehicles that were bought into the country illegally. In 2019, the Camaro returned to the Philippines with a 2.0-liter turbo engine at 275 hp and 398Nm to compete with the Ford Mustang ever since it was introduced in 2010.


South Korea

Many global-market Chevrolet vehicles are designed and manufactured by
GM Korea GM Korea Company ( ko, 한국지엠주식회사) is the South Korean subsidiary of multinational corporation General Motors. GMK is also the third largest automobile manufacturer in South Korea. GM Korea's roots go back to the former Daewoo Motor ...
of South Korea, but they had been sold under the
Daewoo Motors Daewoo Motors ( ) was a South Korean automotive company established in 1937 as "National Motors". The company changed its name several times until 1982 when it became "Daewoo Motors" following its acquisition by the Daewoo Group. After running ...
brand in South Korea until February 2011. The Daewoo brand was fully replaced by Chevrolet in March 2011. All Daewoo products relaunched under the Chevrolet brand, with the release of the
Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro sh ...
,
Chevrolet Orlando The Chevrolet Orlando is a three-row compact MPV manufactured by General Motors under the Chevrolet brand since 2011. The first-generation model was mainly developed and manufactured by GM Korea, while also assembled in four other countries. It ...
and
Chevrolet Aveo The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands (Chevrolet, ...
. In 2015, the Impala was added to the lineup as Chevrolet began importing the American-built sedan to South Korea for the first time. In 2018, Gunsan plant was shut down on May 31 and VIDAMCO plant in Hanoi, Vietnam was sold by Vinfast in June.
Chevrolet Cruze The Chevrolet Cruze is a compact car that is produced by General Motors since 2008. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, and ...
and
Chevrolet Orlando The Chevrolet Orlando is a three-row compact MPV manufactured by General Motors under the Chevrolet brand since 2011. The first-generation model was mainly developed and manufactured by GM Korea, while also assembled in four other countries. It ...
was discontinued on May 31. Also
Chevrolet Captiva The Chevrolet Captiva is a compact crossover SUV marketed by General Motors under their Chevrolet marque. The first generation was developed by GM Korea, based on the GM Theta platform and derived from the S3X concept car revealed in 2004. Rele ...
discontinued in July 2018. Their best-selling vehicle is
Chevrolet Spark The Chevrolet Spark ( ko, 쉐보레 스파크, translit=) is a city car manufactured by General Motors's subsidiary GM Korea from 1998 to 2022. The vehicle was initially developed by Daewoo and was introduced in 1998 as the Daewoo Matiz ( ko, 대 ...
and
Chevrolet Malibu The Chevrolet Malibu is a mid-size car manufactured and marketed by Chevrolet from 1964 to 1983 and again since 1997. The Malibu began as a trim-level of the Chevrolet Chevelle, becoming its own model line in 1978. Originally a rear-wheel-driv ...
.


Thailand

The American-built
Chevrolet Colorado The Chevrolet Colorado, and its counterpart, the GMC Canyon, are series of compact and later mid-sized pickup trucks marketed by American automaker General Motors. They were introduced in 2004 to replace the Chevrolet S-10 and GMC S-15/Sonoma co ...
pickup is also manufactured in Rayong, Thailand. Starting in 2003, the Holden Commodore was badged as the
Chevrolet Lumina The Chevrolet Lumina is a mid-size car that was produced and marketed by the Chevrolet division of General Motors from 1989 until 2001. __TOC__ Background The first generation of the Lumina replaced the Chevrolet Celebrity and Chevrolet ...
in Thailand for the VY and VZ model series. Exports lasted until 2005. General Motors is currently exploring cost-cutting options as part of its restructuring plan. One of these options involves expanding the Rayong, Thailand plant to add additional capacity to export Colorados to the U.S. This would allow the Shreveport, Louisiana plant to be closed (where the Colorado is also produced). This scenario is plausible only if a free-trade agreement is signed between the U.S. and Thailand, as the American
tariff A tariff is a tax imposed by the government of a country or by a supranational union on imports or exports of goods. Besides being a source of revenue for the government, import duties can also be a form of regulation of foreign trade and po ...
on imported pickup trucks from non-FTA countries is currently 25%. The
United Auto Workers The International Union, United Automobile, Aerospace, and Agricultural Implement Workers of America, better known as the United Auto Workers (UAW), is an American labor union that represents workers in the United States (including Puerto Rico) ...
is the most vocal opponent to a change in the tariff structure. In addition to the Colorado pickup trucks, General Motors began assembling Chevrolet Captiva sport utility vehicle in its Rayong plant during June 2007. The Thai-assembled Captiva is based on THETA platform under the program code C100. Also produced at the General Motors' Rayong plant are the Chevrolet Aveo (launched in September 2009 under the platform T100) and Chevrolet Cruze (launched in November 2010 under the platform GLOBAL DELTA). Chevrolet stopped selling its vehicles throughout Thailand in 2020, and sold the Rayong plant to Great Wall. Aftermarket sales, repairs and warranties will be honored for its Thai customers through authorized shops.


Uzbekistan

UzAuto Motors (formerly GM Uzbekistan and Uz-DaewooAuto) is an automotive manufacturer owned by the Government of Uzbekistan. It is based in Asaka, Uzbekistan. It manufactures vehicles under the marques Chevrolet and Ravon, for domestic sales and export. GM Uzbekistan was partly owned (25%) by General Motors and, in 2019, it was acquired by Government of Uzbekistan and renamed UzAuto Motors. General Motors Uzbekistan, or
GM Uzbekistan UzAuto Motors (formerly GM Uzbekistan) is an automotive manufacturer owned by the Government of Uzbekistan. It is based in Asaka, Uzbekistan. It manufactures vehicles under the marques Chevrolet and Ravon, which is Uzbek for calm and straight ...
, became the new name of Uz-Daewoo Auto in March 2008 as part of a new joint venture owned by Uzavtosanoat JSC (75%) and General Motors Corporation (25%) with a factory in Asaka producing a variety of Chevrolet models. In the 2010s, the Damas (N150), Matiz (M150), Nexia (N150), Spark (M300), Epica, Malibu, and Captiva were assembled at the plant.


Australia

Even though the Australian market of today mainly consists of Australia's own automotive companies alongside European and Asian automobile brands, Australia once had its fair share of American cars as well. Bodies for the local assembly of Chevrolets were built in Australia as early as 1918 and by 1926 the newly created General Motors (Australia) Pty Ltd had established assembly plants in five Australian states to produce Chevrolet and other GM vehicles using bodies supplied by Holden Motor Body Builders. The merger of General Motors (Australia) Pty Ltd with the troubled Holden Motor Body Builders in 1931 saw the creation of
General Motors-Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last three ...
and the ongoing production of various GM products including Chevrolet. GMH departed from traditional US body styles with the release of the Chevrolet
Coupe Utility A coupe or coupé (, ) is a passenger car with a sloping or truncated rear roofline and two doors. The term ''coupé'' was first applied to horse-drawn carriages for two passengers without rear-facing seats. It comes from the French past parti ...
in 1934 and the Chevrolet "Sloper" Coupe in 1935. Post-war production recommenced in 1946. From 1949 Australian Chevrolets were to be locally assembled from components imported from Chevrolet in Canada although local production of the Coupe Utility body continued until 1952. 1968 was the last full year of Chevrolet assembly in Australia.
Classic A classic is an outstanding example of a particular style; something of lasting worth or with a timeless quality; of the first or highest quality, class, or rank – something that exemplifies its class. The word can be an adjective (a '' ...
Chevrolet models such as Bel Air, Biscayne, Impala etc., are still found in many states around Australia. From the early 1970s to the early 1980s the Chevrolet name was also used on various light commercials in Australia. These ranged from the LUV (a rebadged Isuzu KB) to the third-generation C-series trucks. From 1998 to 2001 the
Chevrolet Suburban The Chevrolet Suburban is a series of automobiles built by the Chevrolet division of General Motors. The name started in 1934 for the 1935 U.S. model year, making it the longest continuously used automobile nameplate in production. It has trad ...
was sold in Australia as the Holden Suburban, which is expected to return under the Chevrolet badge with the twelfth generation models. Chevrolet and Holden share a number of models and model names including Malibu, Caprice, Colorado, Volt, Spark/Barina Spark, Sonic/Barina, Cruze, Equinox, and VF Commodore/Chevrolet SS. The
Holden VF Commodore The Holden Commodore (VF) is an executive car that was produced by Holden between June 2013 and October 2017. It was the second and last significantly restyled iteration of the fourth (and final) generation of the Holden Commodore to be manufa ...
was exported from Australia to the United States as the Chevrolet SS until Holden ended production in May 2017 during its transition to a distribution platform of vehicles that are sourced from GM's American and international plants that is expected to badge as Holden vehicles. In 2018, the Chevrolet brand returned to Australia and New Zealand with the launch of the Camaro 2SS Coupe and the Silverado 2500HD/3500HD. These vehicles retained the Chevrolet badge and nameplate, and converted to RHD in Australia. In addition to the relaunch, Holden Special Vehicles added the Camaro and Silverado to their performance lineup. With the Holden brand retired in 2021, GM continues to export Chevrolet models to the region under the "General Motors Specialty Vehicles" network, which would expand more American models in that region. The imported Silverado pickup trucks are re-manufactured as right-hand-drive vehicles in Australia before distribution. Chevrolet is also looking at making the Camaro part of the V8 Supercar Series in 2023, where it would succeed the Holden ZB Commodore after its contracts with both Holden and the teams involved with the series expire in 2022. In Australia and New Zealand Chevrolets are often called Chevs as well as Chevys.


South Africa

In South Africa, Chevrolet was GM's main brand name until 1982, with a number of
Vauxhall Motors Vauxhall Motors LimitedCompany No. 00135767. Incorporated 12 May 1914, name changed from Vauxhall Motors Limited to General Motors UK Limited on 16 April 2008, reverted to Vauxhall Motors Limited on 18 September 2017. () is a British car compa ...
and
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last three ...
derivatives being built under the Chevy name from 1965. In the 1970s, the advertising jingle "braaivleis, rugby, sunny skies and Chevrolet" (adapted from the US "Baseball, Hot Dogs, Apple Pies and Chevrolet") came to epitomise the ideal lifestyle of white male South Africans.
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last three ...
in Australia used the jingle "Football, Meat Pies, Kangaroos and Holden cars". Originally, Chevrolets were CKD kits of US models assembled in their plant in Port Elizabeth. However, since South Africa was right-hand drive and the US was left-hand drive, along with encouragement by the South African government to use local content, Chevrolets such as the Biscayne were eventually made entirely in South Africa, along with GM's "own car for South Africa": the Ranger. By the 1970s, larger South African Chevrolets were based on Australian
General Motors-Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last three ...
's models, the Kommando being based on the
Holden Kingswood The Holden Kingswood is a full-size car that was manufactured in Australia by GM Holden, from the beginning of the HK series in 1968 through to the conclusion of the WB series in 1984. Prior to 1968, the full-size Holden range of family cars ...
and the Constantia on the
Statesman A statesman or stateswoman typically is a politician who has had a long and respected political career at the national or international level. Statesman or Statesmen may also refer to: Newspapers United States * ''The Statesman'' (Oregon), a ...
, while the smaller Firenza was based on the
Vauxhall Viva The Vauxhall Viva is a small family car that was produced by Vauxhall in a succession of three versions between 1963 and 1979. These were designated as the HA, HB and HC series. The Viva was introduced a year after Vauxhall's fellow GM compa ...
. The
Chevrolet Nomad Chevrolet Nomad is a nameplate used by Chevrolet in North America from the 1950s to the 1970s, applied largely to Station wagon, station wagons. Three different Nomads were produced as a distinct model line, with Chevrolet subsequently using the n ...
sold in South Africa was entirely different from the Nomad sold in the US; whereas the American Nomad was originally conceived as a station wagon version of the Corvette and eventually became the station wagon version of the Bel Air, the South African Nomad was an SUV of truck proportions before SUVs were popular. Due to local content laws the cars usually received different engines than in their home markets. However, these were replaced by
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Grou ...
models like the Rekord, Commodore, and Senator, and in 1982 the Chevrolet brand name was dropped in favour of Opel. Because of the political climate at the time, GM decided to divest from South Africa in 1986, and a local group eventually bought out GM's South African operations (including the Port Elizabeth plant) and renamed the company
Delta Motor Corporation Delta Motor Corporation was a South African car manufacturer, which was created through a management buy-out after General Motors (GM) divested from South Africa in 1986. It was headed by former GM executive, Bob Price, who had returned to South A ...
, which concentrated on Opels, Isuzus, and Suzukis, built under licence. However, thanks to an improved political climate in the 1990s, GM decided to reenter South Africa, eventually buying out the whole of Delta. In 2001, the Chevrolet name made a comeback, used on the
Lumina Lumina may refer to: Arts, entertainment, and media Literature * ''Lumina'', a literary journal published by Sarah Lawrence College * '' World of Lumina'' or ''Lumina'', a graphic novel by Emanuele Tenderini and Linda Cavallini Music * "Lumina" ...
, a rebadged Holden Commodore, and later on, on the Daewoo range of cars. Current Chevrolets (2013) include the Spark Lite (a rebadged
Daewoo Matiz Daewoo ( ; Hangul: , Hanja: , ; literally "great universe" and a portmanteau of "dae" meaning great, and the given name of founder and chairman Kim Woo-choong) also known as the Daewoo Group, was a major South Korean chaebol (type of conglomera ...
), Spark (a third-generation Matiz based on the 2007 Chevrolet Beat), Aveo Sedan and Hatch, the Sonic Sedan and Hatch (the second generation Aveo), Cruze Sedan and Hatch (underpinned by the front-wheel drive GM Delta II platform), the Lumina Sedan (including the Ute model), the Chevrolet Orlando (a five-door, seven-seat compact MPV manufactured by GM Korea under the Chevrolet division for worldwide markets), the Chevrolet Captiva a mid-size sport utility vehicle (SUV) developed by GM Daewoo (now GM Korea) the South Korean subsidiary of General Motors (GM) and sold under the Chevrolet brand, the Chevrolet TrailBlazer (a mid-size sport utility vehicle produced by the Chevrolet division of American automaker General Motors and based on a pickup truck chassis in this case the 2012 Chevrolet Colorado), and a pick-up version which was previously based on the
Opel Corsa The Opel Corsa is a supermini car engineered and produced by the German automobile manufacturer Opel since 1982. Throughout its existence, it has been sold under a variety of other brands owned by General Motors (most notably Vauxhall, Chevrolet ...
known as the Corsa Ute; but the current model which in collaboration with GM Brazil who developed it, is the Chevrolet Utility which is based on the Chevrolet Agila platform (a vehicle developed in Brazil and built in Argentina). In 2017, GM withdrew from South Africa, with its truck division and its plant changing hands to Isuzu while at the same time ending all sales and the dealership network of the Chevrolet brand. GM worked with both Isuzu and PSA (the new owners of Opel, which GM spun off the division to) to ensure existing customers receive parts and technical support during and after the company exit the country.


Europe

Until 2005,
Chevrolet Europe Chevrolet Europe GmbH was a subsidiary company of GM Korea (itself a subsidiary of U.S.-based automaker General Motors), founded in 2005, with headquarters in Zürich, Switzerland. It provided Chevrolet brand automobiles, most of which were mad ...
sold a few models, mostly
United States domestic market The term United States domestic market (USDM) is an unofficial term used chiefly by automotive enthusiasts to describe the United States' economic market for American-brand automobiles and parts. Similar automotive enthusiast terms Japanese domesti ...
(USDM) models modified to suit European regulations. Among them were the Chevrolet Alero (which was a rebadged
Oldsmobile Alero The Oldsmobile Alero is a midsize car that was produced by General Motors for its Oldsmobile division. Introduced in 1998 as a 1999 model, the Alero was the replacement for both the Achieva and Cutlass. The Alero was Oldsmobile's last new mode ...
) and the Chevrolet Trans Sport (which was a
Chevrolet Venture The Chevrolet Venture is a minivan produced by General Motors for the 1997 to 2005 model years. The Chevrolet Venture, along with most of its General Motors minivan siblings, was built at GM's Doraville, Georgia, assembly plant. Use of name Th ...
with the front end of the
Pontiac Trans Sport The Pontiac Trans Sport is a minivan marketed by the Pontiac division of General Motors over two generations for model years 1990-1999 along with GM badge engineered variants, the Chevrolet Lumina APV and Oldsmobile Silhouette. Introduced a ...
). Among other models sold were the
Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro shar ...
, the
Corsica Corsica ( , Upper , Southern ; it, Corsica; ; french: Corse ; lij, Còrsega; sc, Còssiga) is an island in the Mediterranean Sea and one of the 18 regions of France. It is the fourth-largest island in the Mediterranean and lies southeast o ...
/
Beretta Fabbrica d'Armi Pietro Beretta (; "Pietro Beretta Weapon Factory") is a privately held Italian firearms manufacturing company operating in several countries. Its firearms are used worldwide for a variety of civilian, law enforcement, and militar ...
, the
Corvette A corvette is a small warship. It is traditionally the smallest class of vessel considered to be a proper (or " rated") warship. The warship class above the corvette is that of the frigate, while the class below was historically that of the sloop ...
, the Blazer, and the TrailBlazer. North American–built Chevrolet Impala V8 sedans have also been available in Europe in recent years, marketed as both large family sedans and more economically priced alternatives as high-performance executive cars. From 2005 all models from GM Daewoo were rebranded as Chevrolet in Europe. In the rest of the world, most Daewoo models have worn the Chevrolet badge since 2003. Exceptions include the use of the
Suzuki is a Japanese multinational corporation headquartered in Minami-ku, Hamamatsu, Japan. Suzuki manufactures automobiles, motorcycles, all-terrain vehicles (ATVs), outboard marine engines, wheelchairs and a variety of other small internal c ...
badge in the United States and Canada, the
Pontiac Pontiac may refer to: *Pontiac (automobile), a car brand *Pontiac (Ottawa leader) ( – 1769), a Native American war chief Places and jurisdictions Canada *Pontiac, Quebec, a municipality ** Apostolic Vicariate of Pontiac, now the Roman Catholic D ...
badge in Canada, the
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last three ...
badge in Australia and New Zealand, and the
Buick Buick () is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General M ...
badge in China. During the mid-2000s, the
Corvette A corvette is a small warship. It is traditionally the smallest class of vessel considered to be a proper (or " rated") warship. The warship class above the corvette is that of the frigate, while the class below was historically that of the sloop ...
and
Cadillac The Cadillac Motor Car Division () is a division of the American automobile manufacturer General Motors (GM) that designs and builds luxury vehicles. Its major markets are the United States, Canada, and China. Cadillac models are distributed i ...
range were marketed in Europe through a separate distribution channel operated by Netherlands-based Kroymans Corporation Group but following its bankruptcy in 2010, General Motors established a new Swiss based subsidiary to relaunch Chevrolet in Europe and add the Corvette, Camaro and Malibu models to the European range. From the beginning of 2016, General Motors reduced its presence in Europe only to its iconic models, such as the
Corvette A corvette is a small warship. It is traditionally the smallest class of vessel considered to be a proper (or " rated") warship. The warship class above the corvette is that of the frigate, while the class below was historically that of the sloop ...
, in order to strengthen its
Opel Opel Automobile GmbH (), usually shortened to Opel, is a German automobile manufacturer which has been a subsidiary of Stellantis since 16 January 2021. It was owned by the American automaker General Motors from 1929 until 2017 and the PSA Grou ...
and Vauxhall brands. Although announcing that they will maintain a broad presence in Russia and the Commonwealth of Independent States, General Motors later reduced their line-up to the iconic models in Russia, and more, the Opel division also exited the Russian market in 2015, while also abandoning production at their Saint Petersburg plant. As of March 2016, only the US-built Corvette Stingray and Tahoe, as well as the Russian-built Niva, were being offered on the Russian market. Chevrolet sales in Western and Central Europe ranged around 200,000 units per year since 2005, peaking at 216,160 units in 2007, while the market share achieved its highest of 1.28 percent in 2012. In Russia, sales grew constantly over the same period, from 67,000 units in 2005 to 205,040 units in 2012, Chevrolet holding a market share of 6.84 percent and being the top import car brand. In 2012, the top markets for Chevrolet in Europe, by the number of registrations, were Italy (31,150), Germany (29,694), France (24,613), Turkey (18,492) and Spain (15,165). The best selling model during the same year was the Aveo (54,800), followed by the Spark (47,600) and the Cruze (40,500). Currently, as of 2022, only the Corvette Stingray is available in most countries in Europe. In the Commonwealth of Independent States countries where Chevrolet vehicles are officially sold, the vehicles are mostly or wholly sourced from Uzbekistan-based UzAuto Motors, a former General Motors-Uzbekistan joint venture. UzAuto Motors is now a state-owned enterprise with a license to assemble and sell Chevrolet-branded vehicles in several CIS member nations. Chevrolet vehicles are also assembled in Kazakhstan from semi-knocked-down kits supplied by UzAuto Motors.


Poland

During World War II in Poland, the
Home Army The Home Army ( pl, Armia Krajowa, abbreviated AK; ) was the dominant resistance movement in German-occupied Poland during World War II. The Home Army was formed in February 1942 from the earlier Związek Walki Zbrojnej (Armed Resistance) es ...
of the Polish resistance movement built an improvised armoured carKubuś which was based on the chassis of a civilian Chevrolet 157 truck, license-built in pre-war Poland by the
Lilpop, Rau i Loewenstein Lilpop, Rau i Loewenstein (, often shortened to Lilpop or LRL) was a Polish engineering company. Established in 1818 as an iron foundry, with time it rose to become a large holding company specialising in iron and steel production, as well as all ...
company. The car was used against the German army in Warsaw during the Warsaw Uprising in 1944. The damaged Kubuś survived the war and in 1945 was towed to the Polish Army Museum where it is currently on exhibition. A full-scale operational replica was created in 2004 by Juliusz Siudziński and is, as of 2009, on exhibition at the Warsaw Uprising Museum. Between the autumn of 2007 and the beginning of 2011, the
Chevrolet Aveo The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands (Chevrolet, ...
was produced at the FSO plant in Warsaw, in collaboration with the Ukrainian company UkrAVTO, in both hatchback and sedan body styles. Between 2005 and 2014 GM sold some 60,000 cars under Chevrolet brand that represented 0.5–1% market share compere to Opel's 7% market share each year.


Russia

GM-AvtoVAZ GM-AvtoVAZ was a Russian joint venture between General Motors and AvtoVAZ set up in 2001. In 2002, it started producing the Chevrolet Niva, based on the Lada Niva, at its Tolyatti plant. Though both companies had an equal share of ownership, th ...
was a joint venture between GM and the Russian company AvtoVAZ established in 2001, which produced the
Chevrolet Niva The Lada Niva Travel is a compact crossover utility vehicle (CUV) produced since 1998 by the AvtoVAZ Group. Originally called the VAZ-2123 (1998–2002), the SUV was marketed as the Chevrolet Niva from 2003 to 2020, when AvtoVAZ (the parent com ...
, an SUV especially designed for the Russian market and conditions. The venture ended in December 2019, after AvtoVAZ acquired all General Motors' stake in it. General Motors also operated the GM Avto factory, located in Saint Petersburg and opened in 2008. It was upgraded in 2012 and has produced the
Opel Antara The Opel Antara is a compact crossover SUV which was marketed by Opel from 2006 to 2015. Based on the Theta platform, the Antara closely shared its underpinnings and powertrains with the Chevrolet Captiva. However, it only offered five seats ...
and
Chevrolet Captiva The Chevrolet Captiva is a compact crossover SUV marketed by General Motors under their Chevrolet marque. The first generation was developed by GM Korea, based on the GM Theta platform and derived from the S3X concept car revealed in 2004. Rele ...
SUVs, the
Chevrolet Cruze The Chevrolet Cruze is a compact car that is produced by General Motors since 2008. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, and ...
from late 2009, and the TrailBlazer from semi-knocked down kits. It ceased production in July 2015, before Chevrolet's exit from the Russian market at the end of the year. In collaboration with the Russian company
GAZ GAZ or Gorkovsky Avtomobilny Zavod (russian: ГАЗ or Го́рьковский автомоби́льный заво́д, , Gorky Automobile Plant) is a Russian automotive manufacturer located in Nizhny Novgorod, formerly known as Gorky (Го ...
, the second generation
Chevrolet Aveo The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands (Chevrolet, ...
was produced at the plant in Nizhny Novgorod for the Russian market, starting from the beginning of 2013, until 2015. Chevrolet vehicles were also produced at the
Avtotor Avtotor (russian: Автотор) is an automobile manufacturing company located in Kaliningrad Oblast, Russia. Avtotor was established in 1996. By 2008, it was one of the largest producers and assemblers of cars in the world. Industry publicati ...
plant, located in
Kaliningrad Kaliningrad ( ; rus, Калининград, p=kəlʲɪnʲɪnˈɡrat, links=y), until 1946 known as Königsberg (; rus, Кёнигсберг, Kyonigsberg, ˈkʲɵnʲɪɡzbɛrk; rus, Короле́вец, Korolevets), is the largest city and ...
. The models produced here were the Lacetti, Aveo,
Epica Epica or EPICA may refer to: * Epica (band), a Dutch symphonic metal band * ''Epica'' (Kamelot album), 2003 * ''Epica'' (Audiomachine album), 2012 * The European Project for Ice Coring in Antarctica (EPICA) * The Epica Awards (International Adver ...
, Captiva, Orlando and Tahoe. As of December 2017, the
Chevrolet Tahoe The Chevrolet Tahoe, and its badge engineered GMC Yukon counterpart, are full-size SUVs from General Motors, offered since 1994 and 1991, respectively. Since 1982, Chevrolet and GMC sold two different-sized SUVs under their 'Blazer' and 'Jimm ...
,
Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro sh ...
,
Chevrolet Corvette The Chevrolet Corvette is a two-door, two-passenger luxury sports car manufactured and marketed by Chevrolet since 1953. With eight design generations, noted sequentially from C1 to C8, the Corvette is noted for its performance and distinctive ...
, and
Chevrolet Niva The Lada Niva Travel is a compact crossover utility vehicle (CUV) produced since 1998 by the AvtoVAZ Group. Originally called the VAZ-2123 (1998–2002), the SUV was marketed as the Chevrolet Niva from 2003 to 2020, when AvtoVAZ (the parent com ...
were officially available for sale in Russia. In the first quarter of 2022, there were two distinct sales channels in Russia for Chevrolet vehicles. The first, operated by General Motors, sold the Tahoe and the Trailblazer. The second sales channel sold economical mass-market Chevrolet-branded vehicles assembled by UzAuto Motors in Uzbekistan. Both sales channels stopped selling Chevrolet vehicles in Russia in April 2022 due to U.S. and South Korean sanctions resulting from the
Russo-Ukrainian War The Russo-Ukrainian War; uk, російсько-українська війна, rosiisko-ukrainska viina. has been ongoing between Russia (alongside Russian separatists in Ukraine) and Ukraine since February 2014. Following Ukraine's Re ...
.


South America

Historically, many Latin American-market vehicles from GM were modified derivatives of older models from GM's North American and European operations. The current S-10 and
Blazer A blazer is a type of jacket resembling a suit jacket, but cut more casually. A blazer is generally distinguished from a sport coat as a more formal garment and tailored from solid colour fabrics. Blazers often have naval-style metal buttons t ...
exemplify this strategy. However, more modern vehicles are now being marketed as market conditions change and competition increases. Besides those older models made in Mexico, Ecuador, Colombia, and Mercosur countries, Korean-sourced cars from former Daewoo factories in some markets also get Korean- and U.S.-made Chevrolets on top of their local line-ups.


Argentina

In 1924,
General Motors de Argentina General Motors de Argentina S.R.L. is the Argentine subsidiary of the US-based company General Motors. The company is currently headquartered in Vicente López, Buenos Aires, with its factory located in Alvear, Santa Fe Province. ...
, the local GM subsidiary, started importing Chevrolet Double Phaeton models which were welcomed with great demand. In 1925, in order to reduce costs in the Argentine market, General Motors decided to manufacture in Argentina and started producing a sedan, a roadster, a truck chassis and the Chevrolet Double Phaeton, now called "Especial Argentino", a model exclusively designed for the Argentinean market. Sales increased and soon the Oldsmobile, Oakland and
Pontiac Pontiac may refer to: *Pontiac (automobile), a car brand *Pontiac (Ottawa leader) ( – 1769), a Native American war chief Places and jurisdictions Canada *Pontiac, Quebec, a municipality ** Apostolic Vicariate of Pontiac, now the Roman Catholic D ...
units were incorporated to the assembly line. When the Second World War broke out the operations were complicated. In 1941 the Chevrolet number 250,000 was made, but the shortage of products made car production impossible. The last Chevrolet went out of the plant in August 1942. In order to avoid the total stoppage, the company made electrical and portable refrigerators and car accessories amongst other items. After the war, GM started producing the Oldsmobile and Pontiac lines and later Chevrolet was added. In 1959, manufacturing plants are enlarged and set up to produce cars, pick-ups and trucks. On January 25, 1960, the first Argentinean Chevrolet pick-up was introduced. The following year the national government approves the investment plan for 45 million dollars which included a plant of 12,000 m2. On March 12, 1962, the first Chevrolet 400 was made based on the North American
Chevy II The Chevrolet Chevy II/Nova is a small automobile manufactured by Chevrolet, and produced in five generations for the 1962 through 1979, and 1985 through 1988 model years. Nova was the top model in the Chevy II lineup through 1968. The Chevy II ...
. The original plan considered a national integration of 50% during the first year of production; this amount had to be 90% in 1964 with a production of 15,000 units. By 1969, the Chevy line, derived from the American Chevy Nova, was presented. In the middle of the seventies, General Motors market share was reduced sharply from 9% in 1976 to 2% in 1978. Losses exceeded $30 million and the head company in the USA decided to halt production activities in Argentina. The Chevrolet trademark reappeared in 1985 for the production of the pick-up in its versions C-20 and D-20. In 1995, a plan for the manufacturing destined for export specially to Brazil and other countries of Mercosur materialized with the building of a new facility near Rosario, Santa Fe, for the production of the Opel-based
Chevrolet Corsa The Opel Corsa is a supermini car engineered and produced by the German automobile manufacturer Opel since 1982. Throughout its existence, it has been sold under a variety of other brands owned by General Motors (most notably Vauxhall, Chevrolet ...
and the Suzuki-based
Chevrolet Grand Vitara The Suzuki Vitara is a series of SUVs produced by Suzuki in five generations since 1988. The second, third-generation and 2022 models are known as the Suzuki Grand Vitara, with the fourth generation eschewing the "Grand" prefix. In Japan and a ...
4x4. By 2010, the range was based on a variety of
GM Korea GM Korea Company ( ko, 한국지엠주식회사) is the South Korean subsidiary of multinational corporation General Motors. GMK is also the third largest automobile manufacturer in South Korea. GM Korea's roots go back to the former Daewoo Motor ...
based cars, together with the Brazilian
Chevrolet Prisma Chevrolet Prisma may refer to: *The sedan version of the Chevrolet Celta, commonly called the Mk I. *The sedan version of the Chevrolet Onix The Chevrolet Onix is a subcompact car launched by American automaker Chevrolet in Brazil at the 2012 ...
.


Brazil

In Brazil, the
Chevrolet Opala The Chevrolet Opala is a Brazilian executive car sold under the Chevrolet brand in South America from 1969 to 1992, by General Motors do Brasil. It was derived from the German Opel Rekord Series C, Opel Commodore Series A, but used local desi ...
was based on the German
Opel Rekord The Opel Rekord is a large family car which was built in eight generations by the German car manufacturer Opel. Between 1953 and 1986, approximately ten million were sold. In 1986, the Rekord nameplate was replaced by the Opel Omega. Naming ...
and American
Chevrolet Nova A nova (plural novae or novas) is a transient astronomical event that causes the sudden appearance of a bright, apparently "new" star (hence the name "nova", which is Latin for "new") that slowly fades over weeks or months. Causes of the dramat ...
from the late 1960s, continuing in production until the early 1990s, when it was replaced by a version of the
Opel Omega The Opel Omega is an executive car engineered and manufactured by German automaker Opel between 1986 and 2004. The first generation, the Omega A (1986–1993), superseded the Opel Rekord. It was voted European Car of the Year for 1987, and wa ...
. In the basic version had 151 four-cylinder engine with 82 hp and 143.2 lb-ft. The top-of-the-line version was called Opala SS and used the GM engine 250-S inline six-cylinder and possessed solid lifters with 171 hp and 278.5 lb-ft, which led to the record-breaking South American speed road cars in 1976, with 118.36 mph (190.47 km/h), beating the Puma GTB (which also used the GM 250 engine inline six-cylinder, but without solid lifters) and the Brazilian version of the Dodge Charger R / T 318 and Ford Maverick V8 302 quadrijet. Other smaller Chevrolets in Brazil, such as the Kadett and Monza, were based on the Opel Kadett and
Ascona 300px, Ascona Ascona ( lmo, label= Ticinese, Scona ) is a municipality in the district of Locarno in the canton of Ticino in Switzerland. It is located on the shore of Lake Maggiore. The town is a popular tourist destination and holds the year ...
respectively. Chevrolet's product line-up in Brazil comprised some exclusive designs like the Corsa "B" based Celta, which was sold in Argentina under the Suzuki brand, the Astra, and a Brazilian-designed Vectra based on the
Opel Astra The Opel Astra is a compact car/small family car (C-segment) developed and produced by the German automaker Opel since 1991, currently at its sixth generation. It was first launched in September 1991 as a direct replacement to the Opel Kadett. ...
H. The passenger car range currently includes the Cruze, the Captiva, the Agile hatchback,
Chevrolet Onix The Chevrolet Onix is a subcompact car launched by American automaker Chevrolet in Brazil at the 2012 São Paulo International Motor Show and the second generation in China at the 2019 Shanghai Auto Show. In Brazil, it was launched to succeed ...
. The latest home-grown product is the Chevrolet Prisma MKII, released in 2013. Utility and four-wheel drive vehicles line-up includes the S-10, the Blazer, and the Montana. The Montana is a compact pickup truck, based on the Agile, that is also sold in other Latin American markets. From the 1960s to the mid-1980s, there was also a large station wagon, derived from the C10 truck (somewhat similar to the
Suburban A suburb (more broadly suburban area) is an area within a metropolitan area, which may include commercial and mixed-use, that is primarily a residential area. A suburb can exist either as part of a larger city/urban area or as a separa ...
), called the Veraneio.


Chile

Chile has a mix of Chevrolet models from different GM brands and platforms branded as Chevrolet. The models come from Chevrolet USA, GM Korea, Mexico, India and other origins. Chevrolet production in Chile began in 1962, although at first through local partners (in this case, Avayu with the Nova II). The
Chevrolet C/K C/K is a series of trucks that was manufactured by General Motors from the 1960 to 2002 model years. Marketed by both the Chevrolet and GMC divisions, the C/K series encompassed a wide range of vehicles. While most commonly associated with picku ...
truck was manufactured in Chile between 1975-88.


Ecuador

Chevrolet has been operating in Ecuador for 80 years. GM Ecuador sells US Chevrolets alongside
GM Korea GM Korea Company ( ko, 한국지엠주식회사) is the South Korean subsidiary of multinational corporation General Motors. GMK is also the third largest automobile manufacturer in South Korea. GM Korea's roots go back to the former Daewoo Motor ...
sourced models. It also sells the 1983
Suzuki Supercarry The is a kei truck produced by the Japanese automaker Suzuki. The microvan version was originally called the Carry van until 1982 when the passenger van versions were renamed as the . In Japan, the Carry and Every are ''kei cars'' but the Suzuk ...
under the Chevrolet name, and the Isuzu Rodeo was sold as the Chevrolet Rodeo throughout the 1990s.


Venezuela

In Venezuela, Chevrolet has been operating since 1948, when truck production began in
Caracas Caracas (, ), officially Santiago de León de Caracas, abbreviated as CCS, is the capital and largest city of Venezuela, and the center of the Metropolitan Region of Caracas (or Greater Caracas). Caracas is located along the Guaire River in the ...
. In 1979 production moved to a plant in Valencia that was purchased from
Chrysler Stellantis North America (officially FCA US and formerly Chrysler ()) is one of the " Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. It is the American subsidiary of the multinational automotiv ...
. Chevrolet assembled more than 1,500,000 vehicles in its first 50 years in Venezuela.


Colombia

The Colombian Automotive Factory SA (Colmotores) was founded in 1956 and initially produced vehicles in Austin; in the '60s, Simca and Dodge automobiles (its first car manufactured was a Coronet 440); and then, in 1980, began producing Chevrolet cars. Currently, Colmotores has more than 75% of the domestic market, with models from GM Korea and Suzuki. Particularly worthy of mention is the Aveo, Optra and the Spark.


Trinidad and Tobago

Since the early 1920s, Chevrolet cars and trucks were marketed in this country. The Master Deluxe Sedan of the late 1930s was considered to be a pinnacle of luxury. All cars sold through the local dealer, Neal and Massey (also franchisee for Vauxhall and Buick), were right-hand-drive, and imported from Canada and Australia. Throughout the 1940s and 1950s, GM maintained a market presence with the Bel Air, Impala and Fleetline. During the late 1960s and early 1970s, Australian Holden DeVilles badged as Chevrolet Caprices were sold, though a few "Islander" limited edition American Chevrolet Caprices were imported. Neal and Massey gave up the GM franchise in 1974 and the brand left the market. During the period 1998–2001, Southern Sales Ltd. imported the Chevy Monza and Joy. Based on the Opel Corsa platform and assembled in Mexico, these were the cheapest new cars available. Poor build quality, unprofessional dealer service, and a limited spare parts supply saw these cars exit the market with only a few units being sold. In 2003, the local Renault dealer marketed the Aveo sedan and hatchback, as well as the Optra sedan (a rebadged Suzuki Forenza), with limited success. A more intensive marketing campaign by a subsequent Chevrolet dealer, Lifestyle Motors, met with moderately more success. The models available were the Chevrolet Colorado (Isuzu D-Max twin), Spark (micro-car based on the Daewoo Matiz), Aveo sedan and hatchback, Optra sedan, hatchback and wagon, the Captiva SUV, and the Epica large saloon. In March 2011, the Cruze was added to the lineup and features a 1.8 litre gasoline engine. It bridged the gap between Optra and Epica models. Once the Optra was phased out, a 1.6 litre Cruze was made available.


Vehicle models


Sport

Chevrolet enters a variety of cars in sporting events around the world and is particularly well known in NASCAR, IndyCar, and the FIA World Touring Car Championship.


NASCAR

Major teams include Hendrick Motorsports,
Richard Childress Racing Richard Childress Racing (RCR) is an American professional stock car racing team that currently competes in the NASCAR Cup Series and the NASCAR Xfinity Series. The team is based in Welcome, North Carolina, and is owned and operated by Richard ...
, and
Trackhouse Racing Team Trackhouse Racing is a professional stock car auto racing organization that currently competes in the NASCAR Cup Series. The team is owned by Trackhouse Entertainment Group, a venture of Justin Marks and Grammy Award-winning rapper Armando Chri ...
, who all drive Chevrolet Camaro ZL1 1LE-branded cars. Hendrick has twelve championships, Childress has six championships, and former Chevrolet team
Stewart-Haas Racing Stewart-Haas Racing is an American professional stock car racing team that currently competes in the NASCAR Cup Series, the NASCAR Xfinity Series, and eNASCAR Coca-Cola iRacing Series. The team is co-owned by three-time NASCAR Cup Series champi ...
has two. Chevrolet is the most successful manufacturer to be involved in NASCAR with thirty-nine manufacturer's titles and the most recorded wins by a manufacturer. Previously, the
Lumina Lumina may refer to: Arts, entertainment, and media Literature * ''Lumina'', a literary journal published by Sarah Lawrence College * '' World of Lumina'' or ''Lumina'', a graphic novel by Emanuele Tenderini and Linda Cavallini Music * "Lumina" ...
, Monte Carlo, Impala, and the SS were used in both the
NASCAR Cup Series The NASCAR Cup Series is the top racing series of the National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. In 1971 ...
and
NASCAR Xfinity Series The NASCAR Xfinity Series (NXS) is a stock car racing series organized by NASCAR. It is promoted as NASCAR's second-tier circuit to the organization's top level Cup Series. NXS events are frequently held as a support race on the day prior to a ...
. Chevrolet teams in the NASCAR Cup Series currently use the Camaro ZL1 1LE, while Xfinity teams run the Camaro SS and
NASCAR Craftsman Truck Series The NASCAR Craftsman Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing, and is the only series in NASCAR to race production pickup truck based stock cars. The series is one of th ...
organizations race with the Silverado.


IndyCar

Chevrolet claimed six consecutive
Indianapolis 500 The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly called the Indy 500, is an annual automobile race held at Indianapolis Motor Speedway (IMS) in Speedway, Indiana, United States, an enclave suburb of Indianap ...
wins from 1986 to 1993 and five consecutive
CART World Series ''CART World Series'' is a racing video game for the PlayStation console, developed by Sony Interactive Studios America and published by Sony Computer Entertainment and released in October 1997. ''CART World Series'' is based on the Championship ...
wins from 1986 to 1992, with notable drivers such as
Rick Mears Rick Ravon Mears (born December 3, 1951) is a retired American race car driver. He is one of four men to win the Indianapolis 500 four times (1979, 1984, 1988, 1991) and is the current record-holder for pole positions in the race with six (197 ...
,
Al Unser Jr. Alfred Unser Jr. (born April 19, 1962), nicknamed "Little Al", "Al Junior", or simply "Junior", is a retired American race car driver and two-time Indianapolis 500 winner. History Unser was born into a racing family in Albuquerque, New Mexico ...
,
Michael Andretti Michael Mario Andretti (born October 5, 1962) is an American semi-retired auto racing driver and current team owner. Statistically one of the most successful drivers in the history of American open-wheel car racing, Andretti won the 1991 CART P ...
,
Danny Sullivan Daniel John Sullivan III (born March 9, 1950), better known as Danny Sullivan, is an American former racing driver. He earned 17 wins in the CART Indy Car World Series, including the 1985 Indianapolis 500. Sullivan won the 1988 CART Championsh ...
,
Arie Luyendyk Arie Luijendijk (anglicised as Arie Luyendyk; born 21 September 1953), nicknamed "The Flying Dutchman," is a Dutch former auto racing driver, and winner of the 1990 and 1997 Indianapolis 500 races. He was inducted into the Indianapolis Motor Sp ...
,
Emerson Fittipaldi Emerson Fittipaldi (; born 12 December 1946) is a Brazilian former automobile racing driver who won both the Formula One World Championship and the Indianapolis 500 twice each and the CART championship once. Moving up from Formula Two, Fittip ...
, and
Bobby Rahal Robert Woodward Rahal (born January 10, 1953) is an American former auto racing driver and team owner. As a driver he won three championships and 24 races in the CART open-wheel series, including the 1986 Indianapolis 500. He also won the 2004 a ...
. Chevrolet replaced Oldsmobile as the General Motor brand at the
IndyCar Series The IndyCar Series, currently known as the NTT IndyCar Series under sponsorship, is the highest class of regional North American open-wheel single-seater formula racing cars in the United States, which has been conducted under the auspices of ...
from 2002 to 2005. Hélio Castroneves won the Indianapolis 500 and
Sam Hornish Jr. Samuel Jon Hornish Jr. (born July 2, 1979) is an American semi-retired professional auto racing driver. He last competed part-time in the NASCAR Xfinity Series, driving the No. 22 Ford Mustang for Team Penske in 2017. He began his top-tier raci ...
the championship, but the American brand had little success the next years. Chevrolet returned to IndyCar in 2012. After several years of Honda being the only engine provider, Chevrolet rejoined the series in 2012. Major teams include Team Penske,
KV Racing KV Racing Technology was an auto racing team that last competed in the IndyCar Series. The team was originally formed as PK Racing before the 2003 season by Australian businessman Kevin Kalkhoven and former Formula One team manager Craig Pol ...
,
Chip Ganassi Racing Chip Ganassi Racing, LLC (CGR), also sometimes branded as Chip Ganassi Racing Teams, is an American auto racing organization with teams competing in the NTT IndyCar Series, IMSA WeatherTech SportsCar Championship, FIA World Endurance Championship ...
and
CFH Racing CFH Racing was an American auto racing team that competed in the IndyCar Series The team was founded in August 2014 via a merger between Sarah Fisher Hartman Racing and Ed Carpenter Racing, and debuted in 2015. CFH Racing was co-owned by Ed Car ...
who all use Chevy engines. Chevrolet won several races including the 2013 and 2015 Indianapolis 500, as well as three drivers championships.


Tudor United SportsCar Championship

The
Corvette A corvette is a small warship. It is traditionally the smallest class of vessel considered to be a proper (or " rated") warship. The warship class above the corvette is that of the frigate, while the class below was historically that of the sloop ...
runs in the GT LeMans class for Tudor United SportsCar Championship, which was, until 2014, the
American Le Mans Series The American Le Mans Series (ALMS) was a sports car racing series based in the United States and Canada. It consisted of a series of endurance and sprint races, and was created in the spirit of the 24 Hours of Le Mans. The American Le Mans' hea ...
in the GT class, when ALMS merged with Grand-Am to form Tudor United SportsCar Championship.
Corvette Racing Corvette Racing is an American auto racing team established in 1999 by General Motors and Pratt & Miller for the purposes of competing in sports car racing internationally. Corvette Racing is an official racing program for General Motors and ...
started in 1999 at the Daytona 24-hour race and has since won eight consecutive ALMS GT1 manufacturers and team championships and seven ALMS GT1 drivers' titles. The Corvette also takes part in the French
24 Hours of Le Mans The 24 Hours of Le Mans (french: link=no, 24 Heures du Mans) is an endurance-focused sports car race held annually near the town of Le Mans, France. It is the world's oldest active endurance racing event. Unlike fixed-distance races whose ...
race.


FIA World Touring Car Championship

In 2005, when the Chevrolet brand was re-launched in Europe, Chevrolet took part in the WTCC with a version of the Lacetti, developed by the UK-based
Ray Mallock Ray Mallock (born 12 April 1951 in Barton on Sea) is a British former racing driver. He competed in the British Formula One Championship from 1978 to 1980. He is chairman of RML Group Ray Mallock Ltd., also known as RML Group, is a motorsp ...
Ltd (RML). In 2009 the Cruze replaced the Lacetti and won the Drivers' and Manufacturers' championship from 2010 to 2012.


British Touring Car Championship

Chevrolet participated in the
British Touring Car Championship The Kwik Fit British Touring Car Championship is a touring car racing series held each year in the United Kingdom, currently organised and administered by TOCA. It was established in 1958 as the British Saloon Car Championship and was renamed as ...
with the Cruze between 2010 and 2011.


British football

In May 2012, Chevrolet replaced
Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The o ...
as the official automotive sponsor of the English football team
Manchester United Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of Salford to the west. The two ...
. From the start of the 2014–15 season Chevrolet became the team's principal shirt sponsor. The deal is contracted to run for seven years, worth a world-record $560 million USD. In July 2012, Chevrolet and English Premier League football team
Liverpool F.C. Liverpool Football Club is a professional football club based in Liverpool, England. The club competes in the Premier League, the top tier of English football. Founded in 1892, the club joined the Football League the following year and has ...
announced a four-year partnership that would see Chevrolet become the official automotive partner of the club. The deal ended two years prematurely, in 2014, following GM pulling the Chevrolet brand out of Europe. GM's subsidiary in the UK,
Vauxhall Motors Vauxhall Motors LimitedCompany No. 00135767. Incorporated 12 May 1914, name changed from Vauxhall Motors Limited to General Motors UK Limited on 16 April 2008, reverted to Vauxhall Motors Limited on 18 September 2017. () is a British car compa ...
, took over from Chevrolet as the club's automotive sponsor.


Marketing


Chevrolet bowtie logo

The Chevrolet bowtie logo was introduced by company co-founder
William C. Durant William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each s ...
in late 1913. According to an official company publication titled ''The Chevrolet Story'' of 1961, the logo originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for a car. However, in an interview with Durant's widow, Catherine, published in a 1986 issue of ''Chevrolet Pro Management Magazine'', Catherine recalled how she and her husband were on holiday in Hot Springs, Virginia, in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, "I think this would be a very good emblem for the Chevrolet." Unfortunately, at the time, Mrs. Durant didn't clarify what the motif was or how it was used. Ken Kaufmann, historian and editor of ''The Chevrolet Review'', discovered in a November 12, 1911, edition of the ''
Atlanta Constitution ''The Atlanta Journal-Constitution'' is the only major daily newspaper in the metropolitan area of Atlanta, Georgia. It is the flagship publication of Cox Enterprises. The ''Atlanta Journal-Constitution'' is the result of the merger between ...
'' newspaper, an advertisement from the Southern Compressed Coal Company for "Coalettes", a refined fuel product for fires. The Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that would soon become the Chevrolet icon. The date of the paper was just nine days after the incorporation of the Chevrolet Motor Co. One other explanation attributes the design to a stylized version of the cross of the
Swiss flag The national flag of Switzerland (german: Schweizerfahne; french: drapeau de la Suisse; it, bandiera svizzera; rm, bandiera da la Svizra) displays a white cross in the centre of a square red field. The white cross is known as the Swiss cross ...
. Louis Chevrolet was born in Switzerland at
La Chaux-de-Fonds La Chaux-de-Fonds () is a Swiss city in the canton of Neuchâtel. It is located in the Jura mountains at an altitude of 1000 m, a few kilometers south of the French border. After Geneva, Lausanne and Fribourg, it is the fourth largest city ...
,
Canton of Neuchâtel The Republic and Canton of Neuchâtel (french: République et Canton de Neuchâtel); rm, Chantun Neuchâtel; it, Cantone di Neuchâtel is a French-speaking canton in western Switzerland. In 2007, its population was 169,782, of whom 39,654 (or ...
, to French parents, on Christmas Day 1878. An October 2, 1913, edition of '' The Washington Post'' seems, so far, to be the earliest known example of the symbol being used to advertise the brand. The first bowtie logo without embedded text first appeared in 1985, as part of the Heartbeat of America ad campaign. In 2004, Chevrolet began to phase-in the gold bowtie that serves as the brand identity for all of its cars and trucks marketed globally, where previously the logo was blue for passenger cars and gold for trucks.


Typography

The Klavika Condensed font was designed by type design studio Process Type Foundry under the art direction of Aaron Carámbula for General Motors marketer FutureBrand as part of Chevrolet's 2006 redesign. After the expiry of the exclusivity period, the commercial version of the font (Klavika Condensed) was released to the public in the fall of 2008. In the Young Creative Chevrolet corporate identity guidelines, Klavika is listed for use in all communication materials. Klavika was phased out beginning in 2012 and replaced by Knockout (from
Hoefler & Frere-Jones Hoefler&Co. (H&Co) is a digital type foundry (font design studio) in Woburn, Massachusetts (formerly New York City), founded by type designer Jonathan Hoefler. H&Co designs typefaces for clients and for retail on its website. The company was fo ...
) while the campaign was still ongoing. Currently,
Goodby, Silverstein & Partners Goodby, Silverstein & Partners (also known as GSP) is an advertising agency based in San Francisco. History The agency was founded on April 15, 1983 as Goodby, Berlin & Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin le ...
is utilizing the typeface families ''Louis'', a group of simplified, legible grotesque gothics named after co-founder Louis Chevrolet, and ''Durant'', a roman group, just as simplified and legible, named after co-founder William Durant, on print, television and Chevrolet's website advertisements.


100th anniversary

As part of Chevrolet's 100th anniversary in 2011, a dedicated channel was created by the American internet based Pandora Radio station, playing the Top 100 songs mentioning the brand. Beginning on November 3, 2011, Chevrolet celebrated the countdown to its 100th birthday by encouraging its customers and fans to tell their Chevy stories, vote for their favorite Chevrolet cars and trucks, and take the birthday party to their communities with the help of Chevrolet and its dealers. A feature-length documentary titled 'Chevy100, An American Story', produced by Roger Sherman, was premiered on November 3 at Detroit Institute of Arts in downtown Detroit, features drivers, collectors, restorers, racers and journalists who live and breathe cars and trucks. In honor of the 100th birthday of Chevrolet, Indianapolis Motor Speedway, Chevrolet and Indianapolis businessman David Ring have arranged to properly mark the grave of Arthur Chevrolet, brother of Chevrolet co-founder Louis Chevrolet.


Advertising

Earlier marketing efforts touted efficiency combined with savings – ("enormous buying power", 1914; "Quality at low cost", 1923, "A Six for the Price of a Four", 1929), interspersed with what could be described as "loftier" messages (positioning the automobile –and Chevy by extension—as "Man's conquest of time", 1923). Of the marketing campaigns from more recent decades, "See the U.S.A. in Your Chevrolet" (used in the 50s and 60s) was one of the longest lasting. In 1949 Chevy sponsored "Inside USA" on CBS; while this was a short-lived show, the tune created for it got new life in 1951, when Chevy began sponsoring the Dinah Shore show and Shore sang it at the close of every show. A selection of Chevrolet's more recent marketing campaigns includes the following: * See the U.S.A. in Your Chevrolet (1950s–1960s) * Putting you first keeps us first (1960s)Automotive News, October 31, 2011 * It's Exciting! (mid-1960s) * Building a better way to see the U.S.A. (early 1970s) * Baseball, Hotdogs, Apple Pie & Chevrolet (1975; 2006) * Now that's more like it (late 1970s) * Chevy makes good things happen (1982) * USA-1 Taking Charge (1983) * Today's Chevrolet—Live It (1985) * The Heartbeat of America (1987–1994) * Rock, Flag and Eagle (1985–1987) * From the country that invented Rock and roll (1993-1997; Chevrolet Camaro) * Genuine Chevrolet (1994–1999) * Tried, Tested, and True (1996–2004 in Canada) * We'll Be There (1999–2004 in United States) * Like a Rock (1991–2004; Chevrolet Trucks) Featuring the
Bob Seger Robert Clark Seger ( ; born May 6, 1945) is an American singer, songwriter, and musician. As a locally successful Detroit-area artist, he performed and recorded as Bob Seger and the Last Heard and The Bob Seger System throughout the 1960s, break ...
song of the same name * An American Revolution (2004–2009) * For All Life's Roads (2004–2006; Canada) * Our Country, Our Truck (2006–2007; Chevrolet Trucks) * America's Best Trucks (2007–present; Chevrolet Trucks) * Let's Go (2007–2009; Canada) * May the Best Car Win (2009–2010; United States and Canada) * Excellence for Everyone (2010–present) * Chevy Runs Deep (2010–2013; United States): A series of TV commercials were produced with Goodby, Silverstein and Partners, and was unveiled during the week of 2010 MLB World Series. Early commercials include 'Chevrolet: Anthem', 'Chevrolet: Dogs and Pickups', 'First Car', 'Chevrolet: Coming Home', 'Chevrolet Volt: Anthem', which positioned Chevy as a brand that is part of the American fabric in song, culture and in most of our pasts in one way or another. Most television commercials run in this ongoing campaign feature voice-over by television and film star Tim Allen. * Chevrolet is the Car (2011–2012; South Korea, Japan) * Driving Our World Forward/I'm proud (2011-; Canada): Chevrolet Sonic and Chevrolet Orlando ads were produced by Toronto-based production company Holiday Films. In Quebec, the brand introduced a new tag line: 'I'm proud'. The campaign included commercials in Mandarin, Cantonese, Tamil, Punjabi and Hindi languages. French version of the Antham ad also uses alternate slogan 'Chevrolet, et fier de l'être.' The fully integrated campaign includes TV, print and outdoor elements as well as extensive social media. The General Motors brand also held live events, including a concert in Toronto, presentations by parenting expert Nanny Robina and 'mompreneur' Erica Ehm, and a live yoga session. Mike Speranzini, director of advertising and communications for General Motors Canada, claimed that by leveraging the fact that Chevrolet is a global brand, consumers are seeing it in a more favourable light. Slogan in other languages include: 'Driving me (and) your world' (驅動你我的世界) (Mandarin Chinese, Cantonese Chinese) * Love. Life. Chevrolet (2012–present; South Korea, Japan) As part of the Cruze campaign (in association with MacLaren McCann, Canada), outdoor vinyl materials, recycled seatbelts and bicycle inner tubes were made into messenger bags, laptop sleeves, and oversize totes. * Live Better. (2012–present; United States) * What do you #playfor (2012–present; Global Campaign): Chevrolet sponsors Manchester United replacing Aon as the shirt sponsor. The campaign slogan, "What do you #playfor?" attempts to engage users on social media. Chevrolet also launched multiple sites across the globe under the main Chevrolet Football Club website. * Find New Roads (2013–; United States, Canada, Latin America): The slogan replaced the previous Chevy Runs Deep tag line, after Chevy Runs Deep campaign had been criticized as ineffectual. External applications of 'Find New Roads' was set to begin globally later in the first quarter of 2013. The first Find New Roads commercial, a 90-second commercial titled 'Dog & Doe' (produced by Commonwealth) featuring Chevrolet Volt, Spark, Sonic, Impala, Corvette Stingray, was premiered during 2013 Grammy Awards. The campaign was expected to cover 13 product launches for 2013 in the U.S. and 20 introductions throughout the world. In 2018, South Korea added a new slogan called "Find New Roads"+"다시 힘차게 달리다". Now they use "Find New Roads" again. * Strong (2013-2019, Silverado Trucks): Using the
Will Hoge Will Hoge (born November 14, 1972) is an American Americana country music singer, songwriter, and musician from Nashville, Tennessee, United States. Early life Will Hoge was born and grew up in Franklin, Tennessee, located just south of Nashv ...
song of the same name. Started with the launch of the 2014 Silverado in the summer of 2013.


Controversy over reliability claims

Chevrolet's advertisement promoting reliability has been pulled after recent backlash. In the advertisement (which is part of their "Real People. Not Actors" campaign), Chevrolet spokesperson Potsch Boyd claims that "based on a recent nationwide survey (by Ipsos), Chevy is more reliable than Toyota, Honda, and Ford." However, Chevrolet included a disclaimer stating that the survey was based on 2015 model year vehicles; several of these vehicles have been updated (facelifted and/or redesigned) since then. According to the '' Detroit Free Press'' and ''Detroit News'', Ford, Honda and Toyota all challenged the accuracy of the claim. Furthermore, these claims were challenged by ''Consumer World'', which noted that independent studies by '' J. D. Power'' and ''
Consumer Reports Consumer Reports (CR), formerly Consumers Union (CU), is an American nonprofit consumer organization dedicated to independent product testing, investigative journalism, consumer-oriented research, public education, and consumer advocacy. Founde ...
'' contradicted them.


Marketing agency

FutureBrand, an Interpublic Group of Companies company, has been working with General Motors since 2000, who also involved the commissioning of a font that would later sold as Klavika Condensed, as part of re-design of Chevrolet in 2006. In 2010, General Motors replaced the advertising agency
Campbell Ewald Campbell Ewald is an advertising and marketing communications agency headquartered in Detroit, Michigan, with offices in Los Angeles and New York. Campbell Ewald is part of advertising company Interpublic Group of Companies (IPG). History In 191 ...
, also of Interpublic Group of Companies, with Publicis Worldwide. Campbell-Ewald had served Chevrolet since 1919. In May 2010 Chevrolet's advertising account was awarded to Goodby, Silverstein and Partners. As part of the attempt to attract 18- to 24-year-old drivers, General Motors hired MTV Scratch. Some of the collaboration results include Chevy ads showing their cars skydiving, bungee jumping, doing other stunts. The commercial was produced with consultations from students from UCLA, Pepperdyne and high schools. Some of the footage was later used in
Chevrolet Sonic The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands (Chevrolet, ...
ad titled 'Stunt Anthem' during Super Bowl XLVI. In March 2012, two competing agencies, San Francisco-based Goodby, Silverstein and Partners (part of Omnicom Group), and New York-based McCann Erickson Worldwide (part of Interpublic Group), joined to form an equal joint venture company called Commonwealth to handle most of Chevrolet's ads. Prior to the joint venture, Goodby, Silverstein and Partners performed marketing in the U.S., including the "Chevy Runs Deep" campaign; McCann handled Chevrolet ads in China, Latin America, Mexico, Canada and other markets. Commonwealth would handle and supervise creative work worldwide out of Detroit for all markets except China, India and Uzbekistan, where GM has joint auto-making ventures. McCann would continue to handle ads in China and India, and Uzbekistan will be contracted as needed. MacLaren McCann continued on as AOR for the entire GM brand in Canada, but the Chevrolet brand will act as a “spoke” to Detroit's creative hub, with content and messaging flowing through Commonwealth, but adapted for the Canadian market. Performance Marketing Group Incorporated manages Chevrolet Racing's experiential marketing properties for its at-track activation platforms in conjunction with the NASCAR Sprint Cup Series, the IZOD IndyCar Series, and the American Le Mans Series with Team Corvette.


Chevrolet-only naming attempt

In 2010, a memo signed by Chevrolet sales and service vice president Alan Batey and General Motors marketing division vice president Jim Campbell was sent to Chevrolet employees at its Detroit headquarters, instructing employees to only use Chevrolet when addressing the brand, in order to present a consistent brand message. A postscript to the memo says a sort of cuss jar - a plastic "Chevy" can - has been placed in the hallway. "Every time someone uses 'Chevy' rather than Chevrolet", the note said, the employee is expected to put a quarter in the can. The proceeds were to be spent on "a team building activity". Paul Worthington, head of strategy for Wolff Olins, noted that the branding effort ran counter to a trend in which corporate names had become more casual. Ian Beavis of Nielsen Automotive Group noted that marketers cannot control what consumers call their products, but nicknames do not work in new markets where Chevrolet is trying to get a start. Following the release of the memo, General Motors published a statement claiming the note was in no way discouraging customers or fans from using the Chevy name. Following the 2010 memo incident, Chevy Runs Deep campaign remains to use the 'Chevy' name, while Driving Our World Forward and Find New Roads campaigns uses the 'Chevrolet' name.


Watches

In 2007, General Motors allowed AJS-Production SA to register the Louis Chevrolet trademark for a line of premium quality Swiss watches watch marketed under the Louis Chevrolet brand name. Although the watches bear the name of Louis Chevrolet, they are not marketed or produced in association with General Motors. The watch brand pays tribute to Louis Chevrolet, co-founder of the Chevrolet automobile company, whose father was a watchmaker and in his childhood helped his father at the workbench. The collection was called Frontenac, the name inherited from the race car company founded by Louis Chevrolet. The Chevrolet watch collection comprises automatic, manually wound and quartz models, equipped with
ETA Eta (uppercase , lowercase ; grc, ἦτα ''ē̂ta'' or ell, ήτα ''ita'' ) is the seventh letter of the Greek alphabet, representing the close front unrounded vowel . Originally denoting the voiceless glottal fricative in most dialects, ...
and Ronda movements. The Louis Chevrolet Frontenac watches, manufactured in Porrentruy, the Swiss Jura region, feature the styling cues suggested by the Chevrolet cars. The collection was developed while applying the same materials as used in the car industry. Pearled appliques on the Chevrolet watches' dials remind the metal forms of the old dashboards. The number "8", Chevrolet's racing number, is sported on the case back.


Branding by other manufacturers

In December 2019, after AvtoVAZ acquired General Motors' stake in their former GM-AvtoVAZ joint venture and as part of the deal, AvtoVAZ kept using the Chevrolet branding for the Niva models. The Chevrolet branding by AvtoVAZ continued until August 2020, when it was replaced with Lada.


See also

*
Chevrolet big-block engine The Chevrolet "big block" engine is a term for a series of large-displacement, naturally-aspirated, 90°, overhead valve, gasoline-powered, V-8 engines; that were developed and produced by the Chevrolet Division of General Motors, from the ...
* Chevrolet Hall * General Motors Canada * Geo – A brand of small cars and SUVs sold through Chevrolet dealerships throughout North America from 1989 to 1997 * Mason Truck * Super Sport *
U.S. Soccer Athlete of the Year The U.S. Soccer Player of the Year is given by the United States Soccer Federation to the American soccer players judged best in the calendar year. It is considered the highest accolade for American soccer players. The U.S. Soccer Male Player o ...
– Sponsored by Chevrolet


Notes


References


External links

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