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Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM).
Louis Chevrolet Louis-Joseph Chevrolet (; December 25, 1878 – June 6, 1941) was a Swiss-American race car driver, mechanic and entrepreneur who co-founded the Chevrolet Motor Car Company in 1911. Early life Louis-Joseph Chevrolet was born on December 25, 18 ...
(1878–1941) and ousted General Motors founder
William C. Durant William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each s ...
(1861–1947) started the company on November 3, 1911 as the Chevrolet Motor Car Company. Durant used the Chevrolet Motor Car Company to acquire a controlling stake in General Motors with a
reverse merger A reverse takeover (RTO), reverse merger, or reverse IPO is the acquisition of a public company by a private company so that the private company can bypass the lengthy and complex process of going public. Sometimes, conversely, the public compa ...
occurring on May 2, 1918, and propelled himself back to the GM presidency. After Durant's second ousting in 1919,
Alfred Sloan Alfred Pritchard Sloan Jr. ( ; May 23, 1875February 17, 1966) was an American business executive in the automotive industry. He was a long-time president, chairman and CEO of General Motors Corporation. Sloan, first as a senior executive and l ...
, with his
maxim Maxim or Maksim may refer to: Entertainment * ''Maxim'' (magazine), an international men's magazine ** ''Maxim'' (Australia), the Australian edition ** ''Maxim'' (India), the Indian edition *Maxim Radio, ''Maxim'' magazine's radio channel on Sir ...
"a car for every purse and purpose", would pick the Chevrolet brand to become the volume leader in the General Motors family, selling mainstream vehicles to compete with
Henry Ford Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist, business magnate, founder of the Ford Motor Company, and chief developer of the assembly line technique of mass production. By creating the first automobile that ...
's
Model T The Ford Model T is an automobile that was produced by Ford Motor Company from October 1, 1908, to May 26, 1927. It is generally regarded as the first affordable automobile, which made car travel available to middle-class Americans. The relati ...
in 1919 and overtaking
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
as the best-selling car in the United States by 1929 with the Chevrolet International. Chevrolet-branded vehicles are sold in most automotive markets worldwide. In
Oceania Oceania (, , ) is a geographical region that includes Australasia, Melanesia, Micronesia, and Polynesia. Spanning the Eastern and Western hemispheres, Oceania is estimated to have a land area of and a population of around 44.5 million ...
, Chevrolet was represented by
Holden Special Vehicles Holden Special Vehicles (HSV) was the officially designated performance vehicle division for Holden. Established in 1987 and based in Clayton, Victoria, the privately owned company modified Holden models such as the standard wheelbase Commodore, ...
, having returned to the region in 2018 after a 50-year absence with the launching of the
Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro share ...
and Silverado pickup truck (HSV was partially and formerly owned by GM subsidiary
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last thre ...
, which GM retired in 2021). In 2021, General Motors Specialty Vehicles took over the distribution and sales of Chevrolet vehicles in Oceania, starting with the Silverado. In 2005, Chevrolet was relaunched in Europe, primarily selling vehicles built by
GM Daewoo GM Korea Company ( ko, 한국지엠주식회사) is the South Korean subsidiary of multinational corporation General Motors. GMK is also the third largest automobile manufacturer in South Korea. GM Korea's roots go back to the former Daewoo Mot ...
of South Korea with the tagline "Daewoo has grown up enough to become Chevrolet", a move rooted in General Motors' attempt to build a global brand around Chevrolet. With the reintroduction of Chevrolet to Europe, GM intended Chevrolet to be a mainstream value brand, while GM's traditional European standard-bearers, Opel of
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
and
Vauxhall Vauxhall ( ) is a district in South West London, part of the London Borough of Lambeth, England. Vauxhall was part of Surrey until 1889 when the County of London was created. Named after a medieval manor, "Fox Hall", it became well known for ...
of the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...
, would be moved upmarket. However, GM reversed this move in late 2013, announcing that the brand would be withdrawn from Europe from 2016 onward, with the exception of the
Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro share ...
and Corvette. Chevrolet vehicles were to continue to be marketed in the
CIS Cis or cis- may refer to: Places * Cis, Trentino, in Italy * In Poland: ** Cis, Świętokrzyskie Voivodeship, south-central ** Cis, Warmian-Masurian Voivodeship, north Math, science and biology * cis (mathematics) (cis(''θ'')), a trigonome ...
states, including
Russia Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the ...
. After General Motors fully acquired GM
Daewoo Daewoo ( ; Hangul: , Hanja: , ; literally "great universe" and a portmanteau of "dae" meaning great, and the given name of founder and chairman Kim Woo-choong) also known as the Daewoo Group, was a major South Korean chaebol (type of conglomerat ...
in 2011 to create
GM Korea GM Korea Company ( ko, 한국지엠주식회사) is the South Korean subsidiary of multinational corporation General Motors. GMK is also the third largest automobile manufacturer in South Korea. GM Korea's roots go back to the former Daewoo Motors ...
, the last usage of the Daewoo automotive brand was discontinued in its native
South Korea South Korea, officially the Republic of Korea (ROK), is a country in East Asia, constituting the southern part of the Korea, Korean Peninsula and sharing a Korean Demilitarized Zone, land border with North Korea. Its western border is formed ...
and succeeded by Chevrolet. In North America, Chevrolet produces and sells a wide range of vehicles, from
subcompact Subcompact car is a North American classification for cars smaller than a compact car. It is broadly equivalent to the B-segment (Europe), supermini (Great Britain) or A0-class (China) classifications. According to the U.S. Environmental Prot ...
automobiles to medium-duty commercial trucks. Due to the prominence and name recognition of Chevrolet as one of General Motors' global marques, 'Chevrolet', 'Chevy' or 'Chev' is used at times as a synonym for General Motors or its products, one example being the
GM LS1 engine "LS engine" is the colloquial name given to the third and fourth generation small-block V8 gasoline engine used in General Motors' vehicles. The name evolved from the need to differentiate the Gen 3/Gen 4 small blocks from the original Gen 1 ...
, commonly known by the name or a variant thereof of its progenitor, the
Chevrolet small-block engine Chevrolet small-block engine refers to one of a number of gasoline-powered vehicle engines manufactured by the General Motors company. These include: * The III, IV, V generation of LS-based GM engines. * The I, II generation of non-LS Chevrolet ...
.


History

On November 3, 1911, Swiss race car driver and automotive engineer
Louis Chevrolet Louis-Joseph Chevrolet (; December 25, 1878 – June 6, 1941) was a Swiss-American race car driver, mechanic and entrepreneur who co-founded the Chevrolet Motor Car Company in 1911. Early life Louis-Joseph Chevrolet was born on December 25, 18 ...
co-founded the "Chevrolet Motor Company" in Detroit with his brother
Arthur Chevrolet Arthur Chevrolet, (April 25, 1884 – April 16, 1946) was a Swiss racecar driver and automobile manufacturer. Biography Born in Bonfol, Canton of Jura, Switzerland, Arthur was the middle brother of Louis Chevrolet (1878–1941), founder of th ...
,
William C. Durant William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each s ...
and investment partners William Little (maker of the Little automobile), former Buick owner James H. Whiting, Dr. Edwin R. Campbell (son-in-law of Durant) and in 1912 R. S. McLaughlin CEO of General Motors in
Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by tot ...
. Durant was fired from his senior management position at General Motors in 1910, a company that he had founded in 1908. In 1904 he had taken over the
Flint Wagon Works Flint Wagon Works of Flint, Michigan, manufactured wagons from the early 1880s. One of the world's most successful horse-drawn vehicle makers they formed with their Flint neighbours a core of the American automobile industry. In 1905 Flint was p ...
and
Buick Motor Company Buick () is a division (business), division of the United States, American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American Brand, marques of automobiles, and w ...
of Flint, Michigan. He also incorporated the Mason and Little companies. As head of Buick, Durant had hired Louis Chevrolet to drive Buicks in promotional races. Durant planned to use Chevrolet's reputation as a racer as the foundation for his new automobile company. The first factory location was in Flint, Michigan at the corner of Wilcox and Kearsley Street, now known as " Chevy Commons" at coordinates , along the Flint River, across the street from
Kettering University Kettering University is a private university in Flint, Michigan. It offers Bachelor of Science, bachelor of science and master's degree, master’s degrees in Science, technology, engineering, and mathematics, STEM (science, technology, engineeri ...
. One of the technical advancements Chevrolet benefited from was the implementation of an
overhead valve An overhead valve (OHV) engine, sometimes called a ''pushrod engine'', is a piston engine whose valves are located in the cylinder head above the combustion chamber. This contrasts with earlier flathead engines, where the valves were located be ...
engine from the very beginning, as the company was developed as a junior model to Buick, who had patented the overhead valve and cross-flow cylinder design as being more efficient than the conventional use of the
flathead engine A flathead engine, also known as a sidevalve engine''American Rodder'', 6/94, pp.45 & 93. or valve-in-block engine is an internal combustion engine with its poppet valves contained within the engine block, instead of in the cylinder head, as ...
. Actual design work for the first Chevy, the costly Series C Classic Six, was drawn up by Etienne Planche, following instructions from Louis. The first C prototype was ready months before Chevrolet was actually incorporated. However, the first actual production was not until the 1913 model. So in essence there were no 1911 or 1912 production models, only one pre-production model was made and fine tuned throughout the early part of 1912. Then in the fall of that year the new 1913 model was introduced at the
New York auto show The New York International Auto Show is an annual auto show that is held in Manhattan in late March or early April. It is held at the Jacob Javits Convention Center. It usually opens on or just before Easter weekend and closes on the first S ...
. Chevrolet first used the "bowtie emblem" logo in 1914 on the H series models (Royal Mail and Baby Grand) and The L Series Model (Light Six). It may have been designed from wallpaper Durant once saw in a French hotel room. More recent research by historian Ken Kaufmann presents a case that the logo is based on a logo of the "Coalettes" coal company. An example of this logo as it appeared in an advertisement for Coalettes appeared in the Atlanta Constitution on November 12, 1911. Others claim that the design was a stylized
Swiss cross The national flag of Switzerland (german: Schweizerfahne; french: drapeau de la Suisse; it, bandiera svizzera; rm, bandiera da la Svizra) displays a white cross in the centre of a square red field. The white cross is known as the Swiss cross ...
, in tribute to Chevrolet's home country. Over time, Chevrolet would use several different iterations of the bowtie logo at the same time, often using blue for passenger cars, gold for trucks, and an outline (often in red) for cars that had performance packages. Chevrolet eventually unified all vehicle models with the gold bowtie in 2004, for both brand cohesion as well as to differentiate itself from
Ford Ford commonly refers to: * Ford Motor Company, an automobile manufacturer founded by Henry Ford * Ford (crossing), a shallow crossing on a river Ford may also refer to: Ford Motor Company * Henry Ford, founder of the Ford Motor Company * Ford F ...
(with its blue oval logo) and Dodge (who has often used red for its imaging), its two primary domestic rivals. Louis Chevrolet had differences with Durant over design and in 1914 sold Durant his share in the company. By 1916, Chevrolet was profitable enough with successful sales of the cheaper Series 490 to allow Durant to repurchase a controlling interest in General Motors. After the deal was completed in 1918,2 May 1918 - GM buys Chevrolet
at the History Channel
Durant became president of General Motors, and Chevrolet was merged into GM as a separate division. In 1919, Chevrolet's factories were located at Flint, Michigan; branch assembly locations were sited in Tarrytown, N.Y.,
Norwood, Ohio Norwood is the third most populous city in Hamilton County, Ohio, United States, and an enclave of the larger city of Cincinnati. The population was 19,207 at the 2010 census. Originally settled as an early suburb of Cincinnati in the wooded c ...
,
St. Louis, Missouri St. Louis () is the second-largest city in Missouri, United States. It sits near the confluence of the Mississippi and the Missouri Rivers. In 2020, the city proper had a population of 301,578, while the bi-state metropolitan area, which e ...
,
Oakland, California Oakland is the largest city and the county seat of Alameda County, California, United States. A major West Coast of the United States, West Coast port, Oakland is the largest city in the East Bay region of the San Francisco Bay Area, the third ...
, Ft. Worth, Texas, and Oshawa, Ontario General Motors of Canada Limited. McLaughlin's were given GM Corporation stock for the proprietorship of their Company article September 23, 1933 Financial Post page 9. In the 1918 model year, Chevrolet introduced the
Series D A venture round is a type of funding round used for venture capital financing, by which startup companies obtain investment, generally from venture capitalists and other institutional investors. The availability of venture funding is among the ...
, a V8-powered model in four-passenger roadster and five-passenger
tourer Touring car and tourer are both terms for open cars (i.e. cars without a fixed roof). "Touring car" is a style of open car built in the United States which seats four or more people. The style was popular from the early 1900s to the 1930s. Th ...
models. Sales were poor and it was dropped in 1919. Beginning also in 1919, GMC commercial grade trucks were rebranded as Chevrolet, and using the same chassis of Chevrolet passenger cars and building light-duty trucks, sharing an almost identical appearance with GMC products. Until 1921, Chevrolet Corporate headquarters were located at 57th and Broadway in New York City until April when the office was relocated to the General Motors Building at
Cadillac Place Cadillac Place, formerly the General Motors Building, is a landmark high-rise office complex located at 3044 West Grand Boulevard in the New Center area of Detroit, Michigan. It was renamed for the French founder of Detroit, Antoine Laumet de ...
in Detroit. In January 1921 a General Motors management survey recommended that the Chevrolet Division be cancelled, but
Alfred P. Sloan Jr Alfred Pritchard Sloan Jr. ( ; May 23, 1875February 17, 1966) was an American business executive in the automotive industry. He was a long-time president, chairman and CEO of General Motors Corporation. Sloan, first as a senior executive and l ...
. recommended that the division be saved and
William S. Knudsen William Signius Knudsen (March 25, 1879 – April 27, 1948) was a leading Danish-American automotive industry executive and an American general during World War II. His experience and success as a key senior manager in the operations sides of F ...
, a former Ford employee who oversaw production of the Model T, was made Vice President of Operations and performance improved In May 1925 the Chevrolet Export Boxing plant at
Bloomfield, New Jersey Bloomfield is a township in Essex County, New Jersey, United States. As of the 2020 United States Census, the township's population was 53,105. It surrounds the Bloomfield Green Historic District. History The initial patent for the land that w ...
was repurposed from a previous owner where
Knock-down kit A knock-down kit (also knockdown kit, knocked-down kit, or simply knockdown or KD) is a collection of parts required to assemble a product. The parts are typically manufactured in one country or region, then exported to another country or region ...
s for Chevrolet, Oakland, Oldsmobile, Buick and Cadillac passenger cars, and both Chevrolet and G. M. C. truck parts are crated and shipped by railroad to the docks at
Weehawken, New Jersey Weehawken is a township in the northern part of Hudson County, in the U.S. state of New Jersey. It is located largely on the Hudson Palisades overlooking the Hudson River. As of the 2020 United States census, the population was 17,197.
for overseas GM assembly factories. Chevrolet continued into the 1920s, 1930s, and 1940s competing with Ford, and after the Chrysler Corporation formed Plymouth in 1928, Plymouth, Ford, and Chevrolet were known as the "Low-priced three". In 1929 they introduced the famous "Stovebolt" overhead-valve inline six-cylinder engine, giving Chevrolet a marketing edge over Ford, which was still offering a lone flathead four ("A Six at the price of a Four"). In 1933 Chevrolet launched the Standard Six, which was advertised in the United States as the cheapest six-cylinder car on sale. During the Great Depression the
Chevrolet Master The Chevrolet Master and Master Deluxe are American passenger vehicles manufactured by Chevrolet between 1933 and 1942 to replace the 1933 Master Eagle. It was the more expensive model in the Chevrolet range at this time, with the Standard Merc ...
introduced a streamlined appearance, showing
Art Deco Art Deco, short for the French ''Arts Décoratifs'', and sometimes just called Deco, is a style of visual arts, architecture, and product design, that first appeared in France in the 1910s (just before World War I), and flourished in the Unite ...
influences and before and after the World War II era, the
Chevrolet Deluxe The Chevrolet Deluxe is a trim line of Chevrolet automobiles that was marketed from 1941 to 1952, and was the volume sales leader for the market during the 1940s. The line included at first a 4-door sedan, but grew to include a fastback 2-door " ...
and
Chevrolet Fleetline The Chevrolet Special Deluxe Series AH Fleetline is an automobile which was produced by US automaker Chevrolet from 1941 to 1952. From 1946 to 1948 it was a sub-series of the Chevrolet Fleetmaster rather than a series of the Special Deluxe and ...
found many buyers. Chevrolet had a great influence on the American automobile market during the 1950s and 1960s. In 1953 it produced the Corvette, a two-seater sports car with a fiberglass body. In 1957 Chevy introduced its first fuel injected engine, the
Rochester Rochester may refer to: Places Australia * Rochester, Victoria Canada * Rochester, Alberta United Kingdom *Rochester, Kent ** City of Rochester-upon-Medway (1982–1998), district council area ** History of Rochester, Kent ** HM Prison ...
Ramjet option on Corvette and
Chevrolet Bel Air The Chevrolet Bel Air is a full-size car produced by Chevrolet for the 1950–1975 model years. Initially, only the two-door hardtops in the Chevrolet model range were designated with the Bel Air name from 1950 to 1952. With the 1953 model year, ...
passenger cars, priced at $484 ($ today). In 1960 Chevrolet joined the newly popular "compact car" market by introducing the Corvair, with a rear-mounted air-cooled engine. In 1963 one out of every ten cars sold in the United States was a Chevrolet. During the 1960s and early 1970s, the standard Chevrolet, particularly the deluxe
Chevrolet Impala The Chevrolet Impala () is a full-size car built by Chevrolet for model years 1958 to 1985, 1994 to 1996, and 2000 to 2020. The Impala was Chevrolet's popular flagship passenger car and was among the better-selling American-made automobiles in ...
series, became one of the United States' best selling lines of automobiles in history. During that era, the mid-sized Chevrolet Chevelle which was used to introduce the
Chevrolet Monte Carlo The Chevrolet Monte Carlo is a two-door coupe that was manufactured and marketed by the Chevrolet division of General Motors. Deriving its name from the city in Monaco, the Monte Carlo was marketed as the first personal luxury car of the Chevr ...
, and the economically priced
Chevrolet Nova A nova (plural novae or novas) is a transient astronomical event that causes the sudden appearance of a bright, apparently "new" star (hence the name "nova", which is Latin for "new") that slowly fades over weeks or months. Causes of the dramat ...
, which was the basis for the
Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro ...
, all were commercially successful and included family sedans, practical station wagons, and sporty coupes and convertibles. As the popularity of small, fuel efficient imported vehicles began to find buyers in the US during the 1970s and 1980s, the
Chevrolet Vega The Chevrolet Vega is a subcompact automobile that was manufactured and marketed by GM's Chevrolet subdivision from 1970 to 1977. Available in two-door hatchback, notchback, wagon, and sedan delivery body styles, all models were powered by an ...
was introduced while the
Chevrolet Chevette The Chevrolet Chevette is a front-engine, rear-drive subcompact manufactured and marketed by Chevrolet for model years 1976–1987 as a three-door or five-door hatchback. Introduced in September 1975, the Chevette superseded the Vega as Chev ...
was the result of international collaboration. By the mid-1980s, the Vega was gone and the Chevette was about to be discontinued. Lacking a line of competitive small cars, Chevrolet imported several Japanese models and re-badged them as Chevrolets. The Suzuki-sourced
Chevrolet Sprint The Suzuki Cultus is a supermini car produced by the Japanese manufacturer Suzuki from 1983 to 2016. The nameplate is currently used as a rebadged second-generation Suzuki Celerio in Pakistan since 2017. It was first presented at the 25th Tok ...
and the Isuzu-supplied
Chevrolet Spectrum Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ous ...
were a better match to compete against the popular Toyota Corolla and Honda Civic. The
Chevrolet Citation The Chevrolet Citation is a range of compact cars that was produced by the Chevrolet division of General Motors. The first Chevrolet sold with front-wheel drive, a single generation of the Citation was sold from the 1980 to 1985 model years. The s ...
was the division's first compact sized front-wheel-drive car along with the
Chevrolet Cavalier The Chevrolet Cavalier is a line of compact cars produced by Chevrolet. Serving as the replacement of the Chevrolet Monza, the Cavalier was the second Chevrolet model line to adopt front-wheel drive. Three versions of the Cavalier have been so ...
, followed up by the
Chevrolet Celebrity The Chevrolet Celebrity is a mid-size automobile that was produced by the Chevrolet division of General Motors from the 1982 to 1990 model years. Replacing the Malibu, the Celebrity was initially slotted between the Citation and the Impala wit ...
. Chevrolet during the 1990s formed a partnership with Toyota and introduced the
Geo Prizm The Geo Prizm and Chevrolet Prizm were compact cars that were rebadged versions of the Toyota Sprinter, a vehicle that the Japanese automaker Toyota never directly sold in the North American market. The Sprinter itself was derived from the T ...
while also offering the domestically produced
Chevrolet Corsica The Chevrolet Corsica (named after Corsica, France) is a front-wheel drive compact car that was produced by Chevrolet from 1987 until 1996. The Corsica was built upon the L-body platform. It shared the L-body with the 2-door Beretta, and the reb ...
. As mid-sized family sedans began to gain popularity, the
Chevrolet Lumina The Chevrolet Lumina is a mid-size car that was produced and marketed by the Chevrolet division of General Motors from 1989 until 2001. __TOC__ Background The first generation of the Lumina replaced the Chevrolet Celebrity and Chevrolet ...
found many buyers and as minivans began to find buyers, the
Chevrolet Venture The Chevrolet Venture is a minivan produced by General Motors for the 1997 to 2005 model years. The Chevrolet Venture, along with most of its General Motors minivan siblings, was built at GM's Doraville, Georgia, assembly plant. Use of name Th ...
followed the popular selling
Chevrolet Trailblazer The Chevrolet Trailblazer is an automobile nameplate used by General Motors for its Chevrolet brand since 1999 for several SUV models: * TrailBlazer, a name of appearance package for the Chevrolet S-10 Blazer used between 1999 and 2002 * Chevro ...
and
Chevrolet Traverse The Chevrolet Traverse is a full-size crossover SUV with three-row seating built by General Motors. It is built on the same platform as the GMC Acadia and Buick Enclave, known as the Lambda platform for first generation, and the C1XX for se ...
SUV's. The basic
Chevrolet small-block V8 The Chevrolet small-block engine is a series of Gasoline engine, gasoline-powered, V8 engine, V-8 automobile internal combustion engine, engines, produced by the Chevrolet division of General Motors between 1954 and 2003, using the same basic Cy ...
design has remained in continuous production since its debut in 1955, longer than any other mass-produced engine in the world, although current versions share few if any parts interchangeable with the original. Descendants of the basic small-block OHV V8 design platform in production today have been much modified with advances such as aluminium block and heads, electronic engine management, and sequential port fuel injection. Depending on the vehicle type, Chevrolet V8s are built in displacements from 4.3 to 9.4 litres with outputs ranging from to as installed at the factory. The engine design has also been used over the years in GM products built and sold under the
Pontiac Pontiac may refer to: *Pontiac (automobile), a car brand *Pontiac (Ottawa leader) ( – 1769), a Native American war chief Places and jurisdictions Canada *Pontiac, Quebec, a municipality ** Apostolic Vicariate of Pontiac, now the Roman Catholic D ...
,
Oldsmobile Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it pro ...
, Buick,
Hummer Hummer (stylized as HUMMER) is a brand of pickups and SUVs that was first marketed in 1992 when AM General began selling a civilian version of the M998 Humvee. Although discontinued in 2010, Hummer returned as a sub-brand of GMC in 2020. ...
, Opel (
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
), and
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last thre ...
(
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
) nameplates. In 2000, Chevrolet brought back the iconic Impala, although unlike its predecessors, this car was a mid-sized front-wheel drive four door sedan. It was produced until 2020, and the last generation (2014-2020) was larger and classified as a full-size passenger car. In 2005, General Motors re-launched the Chevrolet marque in
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
, using rebadged versions of the
Daewoo Daewoo ( ; Hangul: , Hanja: , ; literally "great universe" and a portmanteau of "dae" meaning great, and the given name of founder and chairman Kim Woo-choong) also known as the Daewoo Group, was a major South Korean chaebol (type of conglomerat ...
cars produced by GM
Korea Korea ( ko, 한국, or , ) is a peninsular region in East Asia. Since 1945, it has been divided at or near the 38th parallel, with North Korea (Democratic People's Republic of Korea) comprising its northern half and South Korea (Republic o ...
. The Chevrolet division largely recovered from the economic downturn of 2007–2010 through launching new vehicles and improving existing lines. GM began developing more fuel efficient cars and trucks to compete with foreign automakers. In late 2010 General Motors began production of the plug-in hybrid
Chevrolet Volt The Chevrolet Volt is a plug-in hybrid manufactured by General Motors, also marketed in rebadged variants as the Holden Volt in Australia and New Zealand and the Buick Velite 5 in China, and with a different fascia as the Vauxhall Ampera in th ...
, sold as the Opel/Vauxhall Ampera in
Europe Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a Continent#Subcontinents, subcontinent of Eurasia ...
, which received multiple awards including the 2012
North America North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the Car ...
n Car of the Year, European Car of the Year, and World Green Car of the Year. The Volt/Ampera family was the world's best selling
plug-in electric car A plug-in electric vehicle (PEV) is any road vehicle that can utilize an external source of electricity (such as a wall socket that connects to the power grid) to store electrical power within its onboard rechargeable battery packs, which th ...
in 2012 with 31,400 units sold. The Opel/
Vauxhall Vauxhall ( ) is a district in South West London, part of the London Borough of Lambeth, England. Vauxhall was part of Surrey until 1889 when the County of London was created. Named after a medieval manor, "Fox Hall", it became well known for ...
Ampera was
Europe's Europe is a large peninsula conventionally considered a continent in its own right because of its great physical size and the weight of its history and traditions. Europe is also considered a subcontinent of Eurasia and it is located entire ...
top selling plug-in electric car in 2012 with 5,268 units, representing a market share of 21.5% of the region's plug-in electric passenger car segment. ''Ampera sales in Europe totaled 5,268 units in 2012 and 304 in 2011''. Combined global Volt/Ampera sales passed the 100,000 unit milestone in October 2015.''About 102,000 units of the Volt/Ampera family have been sold worldwide by the end of October 2015''. , the Volt family of vehicles ranks as the world's all-time top selling plug-in hybrid, and it is also the third-best-selling plug-in electric car ever, after the
Nissan Leaf The , stylized as LEAF, is a compact five-door hatchback battery electric vehicle (BEV) manufactured by Nissan. It was introduced in Japan and the United States in December 2010, and its second generation was introduced in October 2017. The Lea ...
and the
Tesla Model S The Tesla Model S is a battery-powered liftback car serving as the flagship model of Tesla, Inc. The Model S features a dual-motor, all-wheel drive layout, although earlier versions of the Model S featured a rear-motor and rear-wheel drive ...
. '', cumulative global sales of the top selling plug-in electric cars were led by the Nissan Leaf (over 228,000), followed by theTesla Model S (129,393), Votl/Ampera family (about 117,300), Mitsubishi Outlander PHEV (about 107,400), Toyota Prius PHV (over 75,400), BYD Qin (56,191), Renault Zoe (51,193), BMW i3 (around 49,500), Mitsubishi i-MiEV family (about 37,600) and BYD Tang (37,509).'' Volt sales in the American market passed the 100,000 milestone in July 2016. '', around 117,000 units of the Volt/Ampera family have been sold globally, including close to 10,000 Opel/Vauxhall Ampera variants sold in Europe. Volt sales in the American market passed the 100,000 milestone in July 2016.'' In October 2016, GM began production of the Chevrolet Bolt EV, the first ever affordable mass market all-electric car with a range over . The
Chevrolet Bolt The Chevrolet Bolt or Chevrolet Bolt EV is a battery electric subcompact hatchback produced by General Motors under the Chevrolet marque. It was developed and manufactured in partnership with LG Corporation. A rebadged European variant was ...
won several awards including the 2017
Motor Trend ''MotorTrend'' is an American automobile magazine. It first appeared in September 1949, and designated the first Car of the Year, also in 1949. Petersen Publishing Company in Los Angeles published ''MotorTrend'' until 1998, when it was sold to ...
Car of the Year award, the 2017 AutoGuide.com Reader's Choice Green Car of the Year, Green Car Reports Best Car To Buy 2017,
Green Car Journal ''Green Car Journal'' a monthly publication created in 1992, now published as an annual, focuses on green vehicles and environmentally friendly energy and technologies. The founder and editor is Ron Cogan. Co-founder and executive publisher thro ...
's 2017
Green Car of the Year The Green Car of the Year is a ''Car of the Year'' award from the ''Green Car Journal''. The winner is selected by an 11-member panel comprising automotive and environmental experts. Invited jurors have included Mario Andretti; Carroll Shelby, Ja ...
, and was listed in ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' magazine's Best 25 Inventions of the Year of 2016. On February 14, 2021, Chevrolet unveiled the 2022 Bolt EUV and redesigned Bolt EV.


International operations

Chevrolet had operations in over 140 countries, and global sales in 2011 set a record with 4.76 million vehicles sold worldwide.


North America


Canada


Mexico

Mexico has a mix of Chevrolet models from different GM brands and platforms branded as Chevrolet. The models come from Chevrolet USA, GM Korea, Mexico and other origins. Examples of Opel-sourced vehicles are Vectra, Astra, Corsa, Meriva, Zafira and Captiva (Opel Antara). Mexico also has some cars of its own, such as the
Chevy C2 The Opel Corsa is a supermini car engineered and produced by the German automobile manufacturer Opel since 1982. Throughout its existence, it has been sold under a variety of other brands owned by General Motors (most notably Vauxhall, Chev ...
, which is a reworked older-generation Corsa B. Vehicles based on US platforms are the Avalanche, the Suburban, the Equinox, the Tahoe, the Cheyenne (which is similar to the Silverado), the Aveo, the HHR, the Traverse, the Malibu, the Camaro and the Corvette. The
Chevrolet Optra The Chevrolet Optra is an automotive nameplate used by the Chevrolet marque for two different compact car models, in the following markets: * Daewoo Lacetti (2004–2013), in markets such as Colombia, Canada, Mexico, Japan and Southeast Asia * ...
, assembled in South Korea by GM Korea, was also sold in Mexico. The European Epica was sold as a business-only vehicle. In the past, GM also assembled the Suburban and
Avalanche An avalanche is a rapid flow of snow down a slope, such as a hill or mountain. Avalanches can be set off spontaneously, by such factors as increased precipitation or snowpack weakening, or by external means such as humans, animals, and eart ...
in Mexico for export to other markets, chiefly the U.S. and Canada.


Asia


China

In 2009 China became Chevrolet's third-largest market, with sales of 332,774 vehicles, behind only the United States and Brazil (1,344,629 and 595,500 vehicles respectively). By 2010, Chevy sold just over half a million, with the Cruze being its best seller there. A total of 673,376 locally-manufactured Chevrolets were sold in China in 2018 (down from a record of 767,001 in 2014). In 2018, Chevrolet held just 2.90% share of the Chinese market (down from a record market share of 5.33% in 2012). The best-selling Chevrolet models in China by 2019 were the Cavalier (~ 10 000 units per month). Malibu (~ 3500 units per month), Equinox (~ 2000 units per month), Cruze - at one time the best selling model (~ 1500 units per month), Sail (~ 1200 units per month), new Orlando (~ 1000 units per month), Malibu XL (~ 800 units per month), Trax (~ 100 units per month), Lova RV (~ 100 units per month), representing just 9 of the staggering total of 628 (sic) models of passenger cars being produced in China by February 2019.


India

Until 2003, GM India—originally a joint venture with
Hindustan Motors Hindustan Motors is an Indian automotive manufacturer based in Kolkata, West Bengal, India. It is a part of the Birla Technical Services conglomerate. The company was the largest car manufacturer in India before the rise of Maruti Udyog. Hind ...
, sold the
Opel Corsa The Opel Corsa is a supermini car engineered and produced by the German automobile manufacturer Opel since 1982. Throughout its existence, it has been sold under a variety of other brands owned by General Motors (most notably Vauxhall, Chev ...
,
Opel Astra The Opel Astra is a compact car/small family car (C-segment) developed and produced by the German automaker Opel since 1991, currently at its sixth generation. It was first launched in September 1991 as a direct replacement to the Opel Kadett. ...
and the
Opel Vectra The Opel Vectra is a mid-size car ( large family car) that was engineered and produced by the German automaker Opel from 1988 until 2010. Available in saloon, hatchback and estate body styles, the Vectra was also sold by the Vauxhall marque ...
. Launched by GM's India operations, Chevrolet officially began business in India on June 6, 2003. The Corsa and Astra were built at a plant in
Halol Halol is a city and a municipality (tehsil) in Panchmahal district in the Indian state of Gujarat. Located in western India, it has an average elevation of 499 metres (1637 feet). Halol is a major manufacturing hub of Western India, ...
, Gujarat. Chevrolet sold the
Chevrolet Cruze The Chevrolet Cruze is a compact car that is produced by General Motors since 2008. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, and ...
,
Chevrolet Spark The Chevrolet Spark ( ko, 쉐보레 스파크, translit=) is a city car manufactured by General Motors's subsidiary GM Korea from 1998 to 2022. The vehicle was initially developed by Daewoo and was introduced in 1998 as the Daewoo Matiz ( ko, 대 ...
,
Chevrolet Optra The Chevrolet Optra is an automotive nameplate used by the Chevrolet marque for two different compact car models, in the following markets: * Daewoo Lacetti (2004–2013), in markets such as Colombia, Canada, Mexico, Japan and Southeast Asia * ...
,
Chevrolet Aveo The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands (Chevrolet, ...
,
Chevrolet Tavera The Isuzu Panther is a line of multi-purpose vehicle and pickup truck manufactured by Isuzu from 1991 until 2020 and developed in Indonesia for the Southeast Asian market. The second generation Panther was also manufactured and marketed in Ind ...
,
Chevrolet Captiva The Chevrolet Captiva is a compact crossover SUV marketed by General Motors under their Chevrolet marque. The first generation was developed by GM Korea, based on the GM Theta platform and derived from the S3X concept car revealed in 2004. Rel ...
,
Chevrolet SRV The Daewoo Lacetti is a compact car manufactured and marketed globally by GM Korea since 2002. The first-generation Lacetti was available as a four-door sedan and five-door station wagon, styled by Pininfarina—and five-door hatchback styled ...
, Chevrolet Beat,
Chevrolet Sail The Chevrolet Sail () is a subcompact car produced by SAIC-GM, a joint venture of General Motors in China. Launched in 2001, it was sold as the Buick Sail in China in both in sedan and wagon form which were both based on Opel Corsa B. Following ...
and
Chevrolet Aveo U-VA The Chevrolet Aveo (T200) ( ) is the first generation of the Chevrolet Aveo, a subcompact automobile nameplate from the Chevrolet division of the American manufacturer General Motors. The T200 was launched in 2002, developed by the initially- ...
. The Chevrolet Forester, a rebadged Subaru, was imported directly from
Fuji Heavy Industries is a Japanese multinational corporation and conglomerate primarily involved in both terrestrial and aerospace transportation manufacturing. It is best known for its line of Subaru automobiles. Founded in 1953, the company was formerly named ( ...
in Japan until 2005. The Cruze and Tavera were built at the Halol plant. Chevrolet also was the sole engine supplier for the
Formula Rolon Formula Rolon, also known as Formula Rolon Chevrolet and later Formula Rolon 2010 is an open wheel single seater Formula Racing car made and raced in India. They run in the single make championships held in the tracks of Coimbatore and Chenn ...
single-seater series in India. In 2017, GM ceased the production and sale of Chevrolet cars in India, but it continues to run service centers.


Indonesia

In 1999, Opel was rebranded to Chevrolet as a coincidence of Chevy's entry to Indonesia. Chevrolet stopped selling cars and ceased production in Indonesia by the end of March 2020.


Japan

From 1995 to 2000
Toyota is a Japanese multinational automotive manufacturer headquartered in Toyota City, Aichi, Japan. It was founded by Kiichiro Toyoda and incorporated on . Toyota is one of the largest automobile manufacturers in the world, producing about 10 ...
in an agreement with GM sold the third-generation model Chevrolet Cavalier as the Toyota Cavalier in Japan in exchange for the Geo/Chevrolet Prism in an effort to avoid additional restrictions on their exports to the US. The OHV
Chevrolet Stovebolt engine The Chevrolet Stovebolt engine is a straight-six engine made in two versions between 1929 and 1962 by the Chevrolet, Chevrolet Division of General Motors. It replaced the company's Chevrolet Straight-4 engine, inline-four as their sole engine o ...
was used and reverse-engineered by Toyota when they created the
Toyota Type A engine The Type A engine was a straight-six engine produced from 1935 through 1947 by Toyota. The Type B was a technically more advanced version of the Type A. There was an enlarged version of this, called the Type D, but it did not enter production. The ...
when GM had a factory manufacturing GM cars in Japan at Osaka Assembly during the 1920s. In the mid-2000s, Suzuki imported and marketed the
Chevrolet TrailBlazer The Chevrolet Trailblazer is an automobile nameplate used by General Motors for its Chevrolet brand since 1999 for several SUV models: * TrailBlazer, a name of appearance package for the Chevrolet S-10 Blazer used between 1999 and 2002 * Chevro ...
and the
Chevrolet Optra The Chevrolet Optra is an automotive nameplate used by the Chevrolet marque for two different compact car models, in the following markets: * Daewoo Lacetti (2004–2013), in markets such as Colombia, Canada, Mexico, Japan and Southeast Asia * ...
wagon in Japan. Suzuki, a GM partner, also assembled and marketed the Chevrolet MW microvan. The MW was originally a rebadged Suzuki Wagon R+ and later a rebadged Suzuki Solio. Suzuki had also marketed the
Chevrolet Cruze The Chevrolet Cruze is a compact car that is produced by General Motors since 2008. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, and ...
subcompact in the past. In the 2010s, General Motors Japan Limited distributed and marketed the Sonic, Captiva,
Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro share ...
, and Corvette in limited numbers through an agreement with Yanase Co., Ltd. dealerships. In the 2000s, General Motors Asia Pacific (Japan) had distributed and marketed the TrailBlazer also. ,
Mitsui is one of the largest '' keiretsu'' in Japan and one of the largest corporate groups in the world. The major companies of the group include Mitsui & Co. ( general trading company), Sumitomo Mitsui Banking Corporation, Nippon Paper Industri ...
Bussan Automotive distributes and markets the Chevrolet Tahoe,
Chevrolet Express Chevrolet ( ), colloquially referred to as Chevy and formally the Chevrolet Motor Division of General Motors Company, is an American automobile division of the American manufacturer General Motors (GM). Louis Chevrolet (1878–1941) and ous ...
,
Chevrolet HHR The Chevrolet HHR (an initialism for Heritage High Roof) is a retro-styled, high-roofed, five-door, five-passenger, front-wheel drive crossover designed by Bryan Nesbitt and launched by the American automaker Chevrolet at the 2005 Los Angeles A ...
, Silverado, and Traverse. Previously, it had also marketed the Starcraft versions of the G-Van and
Chevrolet TrailBlazer The Chevrolet Trailblazer is an automobile nameplate used by General Motors for its Chevrolet brand since 1999 for several SUV models: * TrailBlazer, a name of appearance package for the Chevrolet S-10 Blazer used between 1999 and 2002 * Chevro ...
. Mitsui Bussan Automotive had been importing and distributing certain GM models since 1992, but will cease their GM import business in November 2011, as GM Japan wants to consolidate the distribution channels. The Chevrolet models that have been imported by Mitsui will no longer be sold once existing inventories are depleted. As of 2022, General Motors Japan imports and distributes the Camaro and right-hand-drive Corvette in Japan.


Malaysia

Chevrolet entered the Malaysian market in 2003, replacing Opel. Between 2003 and 2009, a joint-venture between GM and
DRB-HICOM DRB-HICOM Berhad () is one of Malaysia's leading corporations, involved in the automotive manufacturing, assembly and distribution industry through its involvement in the passenger car and four wheel drive vehicle market segment, the national t ...
called Hicomobil, marketed the
Chevrolet Aveo The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands (Chevrolet, ...
,
Chevrolet Optra The Chevrolet Optra is an automotive nameplate used by the Chevrolet marque for two different compact car models, in the following markets: * Daewoo Lacetti (2004–2013), in markets such as Colombia, Canada, Mexico, Japan and Southeast Asia * ...
, Chevrolet Nabira and
Chevrolet Lumina The Chevrolet Lumina is a mid-size car that was produced and marketed by the Chevrolet division of General Motors from 1989 until 2001. __TOC__ Background The first generation of the Lumina replaced the Chevrolet Celebrity and Chevrolet ...
. The joint venture was ended and
Naza The Naza Group of Companies is a Malaysian business conglomerate involved in many types of business ranging from motoring to education. The group began operations in 1975 as a motor trading company. The motoring sector remains the most impo ...
was taking over Chevrolet's dealership as Naza Quest Sdn Bhd in 2010. The lineup of Chevrolet cars available were
Chevrolet Sonic The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands ( Chevrole ...
,
Chevrolet Cruze The Chevrolet Cruze is a compact car that is produced by General Motors since 2008. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, and ...
,
Chevrolet Malibu The Chevrolet Malibu is a mid-size car manufactured and marketed by Chevrolet from 1964 to 1983 and again since 1997. The Malibu began as a trim-level of the Chevrolet Chevelle, becoming its own model line in 1978. Originally a rear-wheel-dr ...
,
Chevrolet Captiva The Chevrolet Captiva is a compact crossover SUV marketed by General Motors under their Chevrolet marque. The first generation was developed by GM Korea, based on the GM Theta platform and derived from the S3X concept car revealed in 2004. Rel ...
,
Chevrolet Orlando The Chevrolet Orlando is a three-row compact MPV manufactured by General Motors under the Chevrolet brand since 2011. The first-generation model was mainly developed and manufactured by GM Korea, while also assembled in four other countries. Its ...
and
Chevrolet Colorado The Chevrolet Colorado, and its counterpart, the GMC Canyon, are series of compact and later mid-sized pickup trucks marketed by American automaker General Motors. They were introduced in 2004 to replace the Chevrolet S-10 and GMC S-15/Sonoma co ...
. In 2018, Naza Quest Sdn Bhd ceased to distribute new Chevrolet vehicles in Malaysia, but continues to provide warranty support and aftersales service for existing Chevrolet customers.


Middle East

In the Middle East, Chevrolet-badged cars, trucks, SUVs, and crossovers are sourced from GM Korea (in South Korea), GM in North America, and GM Holden (in Australia). The Middle Eastern market has a separate division called
Chevrolet Special Vehicles Holden Special Vehicles (HSV) was the officially designated performance vehicle division for Holden. Established in 1987 and based in Clayton, Victoria, the privately owned company modified Holden models such as the standard wheelbase Commodore ...
, which (as of December 2007) sources the high-performance CR8 sedan from
Holden Special Vehicles Holden Special Vehicles (HSV) was the officially designated performance vehicle division for Holden. Established in 1987 and based in Clayton, Victoria, the privately owned company modified Holden models such as the standard wheelbase Commodore, ...
. The Holden Commodore is badged as the Chevrolet Lumina in the Middle East, as well as South Africa. The longer wheelbase
Holden Caprice The Holden Caprice is a full-sized car which was produced by Holden in Australia from 1990 to October 2017. The similar Holden Statesman, which was also introduced in 1990 as a model below the Caprice, was discontinued in September 2010. Betwe ...
was sold as the
Chevrolet Caprice The Chevrolet Caprice is a full-sized automobile produced by Chevrolet in North America for the 1965 to 1996 model years. Full-size Chevrolet sales peaked in 1965 with over a million sold. It was the most popular car in the U.S. in the 1960s ...
in the Middle East. The Middle East fleet (particularly Saudi Arabia) also includes the likes of Cruze, Malibu and Sonic in the Sedan category, Captiva in the SUV category, Tahoe and Traverse in the Wagon category and Avalanche and Silverado in the Truck category.


Pakistan

In Pakistan, Chevrolet introduced its cars in collaboration with a local automobile manufacturer called
Nexus Automotive Nexus Automotive (Pvt) Ltd was an importer and assembler of General Motors products in Pakistan. The company was founded by M.A. Razaq, an expatriate Pakistani who retired as Corporate Vice President of General Motors Corporation, 1999. Balubaid E ...
. The lineup from Chevrolet Pakistan included the
Chevrolet Optra The Chevrolet Optra is an automotive nameplate used by the Chevrolet marque for two different compact car models, in the following markets: * Daewoo Lacetti (2004–2013), in markets such as Colombia, Canada, Mexico, Japan and Southeast Asia * ...
,
Chevrolet Spark The Chevrolet Spark ( ko, 쉐보레 스파크, translit=) is a city car manufactured by General Motors's subsidiary GM Korea from 1998 to 2022. The vehicle was initially developed by Daewoo and was introduced in 1998 as the Daewoo Matiz ( ko, 대 ...
, Chevrolet Joy,
Chevrolet Aveo The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands (Chevrolet, ...
,
Chevrolet Cruze The Chevrolet Cruze is a compact car that is produced by General Motors since 2008. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, and ...
, and
Chevrolet Colorado The Chevrolet Colorado, and its counterpart, the GMC Canyon, are series of compact and later mid-sized pickup trucks marketed by American automaker General Motors. They were introduced in 2004 to replace the Chevrolet S-10 and GMC S-15/Sonoma co ...
.


Philippines

Chevrolet has been in the Philippines for a long time, assembling the Chevrolet Bel-Air,
Chevrolet Impala The Chevrolet Impala () is a full-size car built by Chevrolet for model years 1958 to 1985, 1994 to 1996, and 2000 to 2020. The Impala was Chevrolet's popular flagship passenger car and was among the better-selling American-made automobiles in ...
,
Chevrolet Malibu The Chevrolet Malibu is a mid-size car manufactured and marketed by Chevrolet from 1964 to 1983 and again since 1997. The Malibu began as a trim-level of the Chevrolet Chevelle, becoming its own model line in 1978. Originally a rear-wheel-dr ...
and even the 1st generation
Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro ...
by the Yutivo family-owned General Motors plant. Other than Chevrolets, the plant also assembled Opels,
Pontiac Pontiac may refer to: *Pontiac (automobile), a car brand *Pontiac (Ottawa leader) ( – 1769), a Native American war chief Places and jurisdictions Canada *Pontiac, Quebec, a municipality ** Apostolic Vicariate of Pontiac, now the Roman Catholic D ...
s,
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last thre ...
s, Buicks, and
Vauxhall Vauxhall ( ) is a district in South West London, part of the London Borough of Lambeth, England. Vauxhall was part of Surrey until 1889 when the County of London was created. Named after a medieval manor, "Fox Hall", it became well known for ...
s for the Filipino market. GM withdrew from the Philippines in 1985 and returned in 2000. During Chevrolet's absence in the market, many cars like the Chevrolet Suburban and the
Chevrolet Astro The Chevrolet Astro is a van that was manufactured and marketed by the Chevrolet division of American auto manufacturer General Motors from 1985 to 2005. Sold alongside the GMC Safari, the Astro was marketed in multiple configurations, in ...
have been imported new in the country via grey-market and sold to retailers. Chevrolet's current Philippine operations are under the control of The Covenant Car Company Inc. The company was officially incorporated on July 1, 2009 and assumed business operations on October 1, 2009. There are at least 24 dealerships around the country as of 2020. Its current lineup include the
Chevrolet Spark The Chevrolet Spark ( ko, 쉐보레 스파크, translit=) is a city car manufactured by General Motors's subsidiary GM Korea from 1998 to 2022. The vehicle was initially developed by Daewoo and was introduced in 1998 as the Daewoo Matiz ( ko, 대 ...
,
Chevrolet Sail The Chevrolet Sail () is a subcompact car produced by SAIC-GM, a joint venture of General Motors in China. Launched in 2001, it was sold as the Buick Sail in China in both in sedan and wagon form which were both based on Opel Corsa B. Following ...
,
Chevrolet Cruze The Chevrolet Cruze is a compact car that is produced by General Motors since 2008. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, and ...
,
Chevrolet Malibu The Chevrolet Malibu is a mid-size car manufactured and marketed by Chevrolet from 1964 to 1983 and again since 1997. The Malibu began as a trim-level of the Chevrolet Chevelle, becoming its own model line in 1978. Originally a rear-wheel-dr ...
,
Chevrolet Colorado The Chevrolet Colorado, and its counterpart, the GMC Canyon, are series of compact and later mid-sized pickup trucks marketed by American automaker General Motors. They were introduced in 2004 to replace the Chevrolet S-10 and GMC S-15/Sonoma co ...
,
Chevrolet Trax The Chevrolet Trax is a crossover SUV manufactured by General Motors and marketed under the Chevrolet brand since 2013. The first generation model was released globally in 2013 as the smallest, entry-level crossover SUV offering from the bran ...
,
Chevrolet Trailblazer The Chevrolet Trailblazer is an automobile nameplate used by General Motors for its Chevrolet brand since 1999 for several SUV models: * TrailBlazer, a name of appearance package for the Chevrolet S-10 Blazer used between 1999 and 2002 * Chevro ...
, Chevrolet Suburban, and the Chevrolet Tahoe. In 2018, the Corvette was added to the roster, making it the most expensive vehicle in the lineup. It is legally imported, as the government has seized and destroyed expensive vehicles that were bought into the country illegally. In 2019, the Camaro returned to the Philippines with a 2.0-liter turbo engine at 275 hp and 398Nm to compete with the Ford Mustang ever since it was introduced in 2010.


South Korea

Many global-market Chevrolet vehicles are designed and manufactured by
GM Korea GM Korea Company ( ko, 한국지엠주식회사) is the South Korean subsidiary of multinational corporation General Motors. GMK is also the third largest automobile manufacturer in South Korea. GM Korea's roots go back to the former Daewoo Motors ...
of South Korea, but they had been sold under the Daewoo Motors brand in South Korea until February 2011. The Daewoo brand was fully replaced by Chevrolet in March 2011. All Daewoo products relaunched under the Chevrolet brand, with the release of the
Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro ...
,
Chevrolet Orlando The Chevrolet Orlando is a three-row compact MPV manufactured by General Motors under the Chevrolet brand since 2011. The first-generation model was mainly developed and manufactured by GM Korea, while also assembled in four other countries. Its ...
and
Chevrolet Aveo The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands (Chevrolet, ...
. In 2015, the Impala was added to the lineup as Chevrolet began importing the American-built sedan to South Korea for the first time. In 2018, Gunsan plant was shut down on May 31 and VIDAMCO plant in
Hanoi Hanoi or Ha Noi ( or ; vi, Hà Nội ) is the capital and second-largest city of Vietnam. It covers an area of . It consists of 12 urban districts, one district-leveled town and 17 rural districts. Located within the Red River Delta, Hanoi is ...
,
Vietnam Vietnam or Viet Nam ( vi, Việt Nam, ), officially the Socialist Republic of Vietnam,., group="n" is a country in Southeast Asia, at the eastern edge of mainland Southeast Asia, with an area of and population of 96 million, making i ...
was sold by Vinfast in June.
Chevrolet Cruze The Chevrolet Cruze is a compact car that is produced by General Motors since 2008. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, and ...
and
Chevrolet Orlando The Chevrolet Orlando is a three-row compact MPV manufactured by General Motors under the Chevrolet brand since 2011. The first-generation model was mainly developed and manufactured by GM Korea, while also assembled in four other countries. Its ...
was discontinued on May 31. Also
Chevrolet Captiva The Chevrolet Captiva is a compact crossover SUV marketed by General Motors under their Chevrolet marque. The first generation was developed by GM Korea, based on the GM Theta platform and derived from the S3X concept car revealed in 2004. Rel ...
discontinued in July 2018. Their best-selling vehicle is
Chevrolet Spark The Chevrolet Spark ( ko, 쉐보레 스파크, translit=) is a city car manufactured by General Motors's subsidiary GM Korea from 1998 to 2022. The vehicle was initially developed by Daewoo and was introduced in 1998 as the Daewoo Matiz ( ko, 대 ...
and
Chevrolet Malibu The Chevrolet Malibu is a mid-size car manufactured and marketed by Chevrolet from 1964 to 1983 and again since 1997. The Malibu began as a trim-level of the Chevrolet Chevelle, becoming its own model line in 1978. Originally a rear-wheel-dr ...
.


Thailand

The American-built
Chevrolet Colorado The Chevrolet Colorado, and its counterpart, the GMC Canyon, are series of compact and later mid-sized pickup trucks marketed by American automaker General Motors. They were introduced in 2004 to replace the Chevrolet S-10 and GMC S-15/Sonoma co ...
pickup is also manufactured in Rayong, Thailand. Starting in 2003, the Holden Commodore was badged as the
Chevrolet Lumina The Chevrolet Lumina is a mid-size car that was produced and marketed by the Chevrolet division of General Motors from 1989 until 2001. __TOC__ Background The first generation of the Lumina replaced the Chevrolet Celebrity and Chevrolet ...
in
Thailand Thailand ( ), historically known as Siam () and officially the Kingdom of Thailand, is a country in Southeast Asia, located at the centre of the Indochinese Peninsula, spanning , with a population of almost 70 million. The country is bo ...
for the VY and VZ model series. Exports lasted until 2005. General Motors is currently exploring cost-cutting options as part of its restructuring plan. One of these options involves expanding the Rayong, Thailand plant to add additional capacity to export Colorados to the U.S. This would allow the Shreveport, Louisiana plant to be closed (where the Colorado is also produced). This scenario is plausible only if a free-trade agreement is signed between the U.S. and Thailand, as the American
tariff A tariff is a tax imposed by the government of a country or by a supranational union on imports or exports of goods. Besides being a source of revenue for the government, import duties can also be a form of regulation of foreign trade and pol ...
on imported pickup trucks from non-FTA countries is currently 25%. The
United Auto Workers The International Union, United Automobile, Aerospace, and Agricultural Implement Workers of America, better known as the United Auto Workers (UAW), is an American labor union that represents workers in the United States (including Puerto Rico) ...
is the most vocal opponent to a change in the tariff structure. In addition to the Colorado pickup trucks, General Motors began assembling Chevrolet Captiva sport utility vehicle in its Rayong plant during June 2007. The Thai-assembled Captiva is based on THETA platform under the program code C100. Also produced at the General Motors' Rayong plant are the Chevrolet Aveo (launched in September 2009 under the platform T100) and Chevrolet Cruze (launched in November 2010 under the platform GLOBAL DELTA). Chevrolet stopped selling its vehicles throughout Thailand in 2020, and sold the Rayong plant to Great Wall. Aftermarket sales, repairs and warranties will be honored for its Thai customers through authorized shops.


Uzbekistan

UzAuto Motors (formerly GM Uzbekistan and Uz-DaewooAuto) is an automotive manufacturer owned by the Government of Uzbekistan. It is based in Asaka, Uzbekistan. It manufactures vehicles under the marques Chevrolet and Ravon, for domestic sales and export. GM Uzbekistan was partly owned (25%) by General Motors and, in 2019, it was acquired by Government of Uzbekistan and renamed UzAuto Motors. General Motors Uzbekistan, or
GM Uzbekistan UzAuto Motors (formerly GM Uzbekistan) is an automotive manufacturer owned by the Government of Uzbekistan. It is based in Asaka, Uzbekistan. It manufactures vehicles under the marques Chevrolet and Ravon, which is Uzbek for calm and straight roa ...
, became the new name of Uz-Daewoo Auto in March 2008 as part of a new joint venture owned by Uzavtosanoat JSC (75%) and General Motors Corporation (25%) with a factory in Asaka producing a variety of Chevrolet models. In the 2010s, the Damas (N150), Matiz (M150), Nexia (N150), Spark (M300), Epica, Malibu, and Captiva were assembled at the plant.


Australia

Even though the Australian market of today mainly consists of Australia's own automotive companies alongside European and Asian automobile brands, Australia once had its fair share of American cars as well. Bodies for the local assembly of Chevrolets were built in Australia as early as 1918 and by 1926 the newly created General Motors (Australia) Pty Ltd had established assembly plants in five Australian states to produce Chevrolet and other GM vehicles using bodies supplied by Holden Motor Body Builders. The merger of General Motors (Australia) Pty Ltd with the troubled Holden Motor Body Builders in 1931 saw the creation of
General Motors-Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last three ...
and the ongoing production of various GM products including Chevrolet. GMH departed from traditional US body styles with the release of the Chevrolet Coupe Utility in 1934 and the Chevrolet "Sloper" Coupe in 1935. Post-war production recommenced in 1946. From 1949 Australian Chevrolets were to be locally assembled from components imported from Chevrolet in Canada although local production of the Coupe Utility body continued until 1952. 1968 was the last full year of Chevrolet assembly in Australia.
Classic A classic is an outstanding example of a particular style; something of lasting worth or with a timeless quality; of the first or highest quality, class, or rank – something that exemplifies its class. The word can be an adjective (a ''c ...
Chevrolet models such as Bel Air, Biscayne, Impala etc., are still found in many states around Australia. From the early 1970s to the early 1980s the Chevrolet name was also used on various light commercials in Australia. These ranged from the LUV (a rebadged Isuzu KB) to the third-generation C-series trucks. From 1998 to 2001 the Chevrolet Suburban was sold in Australia as the Holden Suburban, which is expected to return under the Chevrolet badge with the twelfth generation models. Chevrolet and Holden share a number of models and model names including Malibu, Caprice, Colorado, Volt, Spark/Barina Spark, Sonic/Barina, Cruze, Equinox, and VF Commodore/Chevrolet SS. The
Holden VF Commodore The Holden Commodore (VF) is an executive car that was produced by Holden between June 2013 and October 2017. It was the second and last significantly restyled iteration of the fourth (and final) generation of the Holden Commodore to be manufa ...
was exported from Australia to the United States as the Chevrolet SS until Holden ended production in May 2017 during its transition to a distribution platform of vehicles that are sourced from GM's American and international plants that is expected to badge as Holden vehicles. In 2018, the Chevrolet brand returned to Australia and New Zealand with the launch of the Camaro 2SS Coupe and the Silverado 2500HD/3500HD. These vehicles retained the Chevrolet badge and nameplate, and converted to RHD in Australia. In addition to the relaunch,
Holden Special Vehicles Holden Special Vehicles (HSV) was the officially designated performance vehicle division for Holden. Established in 1987 and based in Clayton, Victoria, the privately owned company modified Holden models such as the standard wheelbase Commodore, ...
added the Camaro and Silverado to their performance lineup. With the Holden brand retired in 2021, GM continues to export Chevrolet models to the region under the "General Motors Specialty Vehicles" network, which would expand more American models in that region. The imported Silverado pickup trucks are re-manufactured as right-hand-drive vehicles in Australia before distribution. Chevrolet is also looking at making the Camaro part of the V8 Supercar Series in 2023, where it would succeed the Holden ZB Commodore after its contracts with both Holden and the teams involved with the series expire in 2022. In Australia and New Zealand Chevrolets are often called Chevs as well as Chevys.


South Africa

In South Africa, Chevrolet was GM's main brand name until 1982, with a number of
Vauxhall Motors Vauxhall Motors LimitedCompany No. 00135767. Incorporated 12 May 1914, name changed from Vauxhall Motors Limited to General Motors UK Limited on 16 April 2008, reverted to Vauxhall Motors Limited on 18 September 2017. () is a British car compa ...
and
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last thre ...
derivatives being built under the Chevy name from 1965. In the 1970s, the advertising jingle "braaivleis, rugby, sunny skies and Chevrolet" (adapted from the US "Baseball, Hot Dogs, Apple Pies and Chevrolet") came to epitomise the ideal lifestyle of white male South Africans.
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last thre ...
in Australia used the jingle "Football, Meat Pies, Kangaroos and Holden cars". Originally, Chevrolets were CKD kits of US models assembled in their plant in Port Elizabeth. However, since South Africa was right-hand drive and the US was left-hand drive, along with encouragement by the South African government to use local content, Chevrolets such as the Biscayne were eventually made entirely in South Africa, along with GM's "own car for South Africa": the
Ranger A Ranger is typically someone in a military/paramilitary or law enforcement role specializing in patrolling a given territory, called “ranging”. The term most often refers to: * Park ranger or forest ranger, a person charged with protecting and ...
. By the 1970s, larger South African Chevrolets were based on Australian
General Motors-Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last three ...
's models, the Kommando being based on the
Holden Kingswood The Holden Kingswood is a full-size car that was manufactured in Australia by GM Holden, from the beginning of the HK series in 1968 through to the conclusion of the WB series in 1984. Prior to 1968, the full-size Holden range of family cars ...
and the Constantia on the Statesman, while the smaller Firenza was based on the
Vauxhall Viva The Vauxhall Viva is a small family car that was produced by Vauxhall in a succession of three versions between 1963 and 1979. These were designated as the HA, HB and HC series. The Viva was introduced a year after Vauxhall's fellow GM compa ...
. The
Chevrolet Nomad Chevrolet Nomad is a nameplate used by Chevrolet in North America from the 1950s to the 1970s, applied largely to station wagons. Three different Nomads were produced as a distinct model line, with Chevrolet subsequently using the name as a trim ...
sold in South Africa was entirely different from the Nomad sold in the US; whereas the American Nomad was originally conceived as a station wagon version of the Corvette and eventually became the station wagon version of the Bel Air, the South African Nomad was an SUV of truck proportions before SUVs were popular. Due to local content laws the cars usually received different engines than in their home markets. However, these were replaced by Opel models like the Rekord,
Commodore Commodore may refer to: Ranks * Commodore (rank), a naval rank ** Commodore (Royal Navy), in the United Kingdom ** Commodore (United States) ** Commodore (Canada) ** Commodore (Finland) ** Commodore (Germany) or ''Kommodore'' * Air commodore ...
, and Senator, and in 1982 the Chevrolet brand name was dropped in favour of Opel. Because of the political climate at the time, GM decided to divest from South Africa in 1986, and a local group eventually bought out GM's South African operations (including the Port Elizabeth plant) and renamed the company
Delta Motor Corporation Delta Motor Corporation was a South African car manufacturer, which was created through a management buy-out after General Motors (GM) divested from South Africa in 1986. It was headed by former GM executive, Bob Price, who had returned to South A ...
, which concentrated on Opels, Isuzus, and Suzukis, built under licence. However, thanks to an improved political climate in the 1990s, GM decided to reenter South Africa, eventually buying out the whole of Delta. In 2001, the Chevrolet name made a comeback, used on the
Lumina Lumina may refer to: Arts, entertainment, and media Literature * ''Lumina'', a literary journal published by Sarah Lawrence College * ''World of Lumina'' or ''Lumina'', a graphic novel by Emanuele Tenderini and Linda Cavallini Music * "Lumina", ...
, a rebadged Holden Commodore, and later on, on the Daewoo range of cars. Current Chevrolets (2013) include the Spark Lite (a rebadged Daewoo Matiz), Spark (a third-generation Matiz based on the 2007 Chevrolet Beat), Aveo Sedan and Hatch, the Sonic Sedan and Hatch (the second generation Aveo), Cruze Sedan and Hatch (underpinned by the front-wheel drive GM Delta II platform), the Lumina Sedan (including the
Ute Ute or UTE may refer to: * Ute (band), an Australian jazz group * Ute (given name) * ''Ute'' (sponge), a sponge genus * Ute (vehicle), an Australian and New Zealand term for certain utility vehicles * Ute, Iowa, a city in Monona County along ...
model), the Chevrolet Orlando (a five-door, seven-seat compact MPV manufactured by GM Korea under the Chevrolet division for worldwide markets), the Chevrolet Captiva a mid-size sport utility vehicle (SUV) developed by GM Daewoo (now GM Korea) the South Korean subsidiary of General Motors (GM) and sold under the Chevrolet brand, the Chevrolet TrailBlazer (a mid-size sport utility vehicle produced by the Chevrolet division of American automaker General Motors and based on a pickup truck chassis in this case the 2012 Chevrolet Colorado), and a pick-up version which was previously based on the
Opel Corsa The Opel Corsa is a supermini car engineered and produced by the German automobile manufacturer Opel since 1982. Throughout its existence, it has been sold under a variety of other brands owned by General Motors (most notably Vauxhall, Chev ...
known as the Corsa Ute; but the current model which in collaboration with GM Brazil who developed it, is the Chevrolet Utility which is based on the Chevrolet Agila platform (a vehicle developed in Brazil and built in Argentina). In 2017, GM withdrew from South Africa, with its truck division and its plant changing hands to Isuzu while at the same time ending all sales and the dealership network of the Chevrolet brand. GM worked with both Isuzu and PSA (the new owners of Opel, which GM spun off the division to) to ensure existing customers receive parts and technical support during and after the company exit the country.


Europe

Until 2005,
Chevrolet Europe Chevrolet Europe GmbH was a subsidiary company of GM Korea (itself a subsidiary of U.S.-based automaker General Motors), founded in 2005, with headquarters in Zürich, Switzerland. It provided Chevrolet brand automobiles, most of which were mad ...
sold a few models, mostly
United States domestic market The term United States domestic market (USDM) is an unofficial term used chiefly by automotive enthusiasts to describe the United States' economic market for American-brand automobiles and parts. Similar automotive enthusiast terms Japanese domesti ...
(USDM) models modified to suit European regulations. Among them were the Chevrolet Alero (which was a rebadged
Oldsmobile Alero The Oldsmobile Alero is a midsize car that was produced by General Motors for its Oldsmobile division. Introduced in 1998 as a 1999 model, the Alero was the replacement for both the Achieva and Cutlass. The Alero was Oldsmobile's last new model ...
) and the Chevrolet Trans Sport (which was a
Chevrolet Venture The Chevrolet Venture is a minivan produced by General Motors for the 1997 to 2005 model years. The Chevrolet Venture, along with most of its General Motors minivan siblings, was built at GM's Doraville, Georgia, assembly plant. Use of name Th ...
with the front end of the
Pontiac Trans Sport The Pontiac Trans Sport is a minivan marketed by the Pontiac division of General Motors over two generations for model years 1990-1999 along with GM badge engineered variants, the Chevrolet Lumina APV and Oldsmobile Silhouette. Introduced a y ...
). Among other models sold were the
Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro share ...
, the Corsica/
Beretta Fabbrica d'Armi Pietro Beretta (; "Pietro Beretta Weapon Factory") is a privately held Italian firearms manufacturing company operating in several countries. Its firearms are used worldwide for a variety of civilian, law enforcement, and milita ...
, the Corvette, the Blazer, and the
TrailBlazer A trailblazer is a person who is paving the way in their particular field for future generations. Trailblazer may refer to: Sports * Derby Trailblazers, a British semi-professional basketball team * North Carolina Trailblazers, a US women's rec ...
. North American–built Chevrolet Impala V8 sedans have also been available in Europe in recent years, marketed as both large family sedans and more economically priced alternatives as high-performance executive cars. From 2005 all models from
GM Daewoo GM Korea Company ( ko, 한국지엠주식회사) is the South Korean subsidiary of multinational corporation General Motors. GMK is also the third largest automobile manufacturer in South Korea. GM Korea's roots go back to the former Daewoo Mot ...
were rebranded as Chevrolet in Europe. In the rest of the world, most Daewoo models have worn the Chevrolet badge since 2003. Exceptions include the use of the Suzuki badge in the United States and Canada, the
Pontiac Pontiac may refer to: *Pontiac (automobile), a car brand *Pontiac (Ottawa leader) ( – 1769), a Native American war chief Places and jurisdictions Canada *Pontiac, Quebec, a municipality ** Apostolic Vicariate of Pontiac, now the Roman Catholic D ...
badge in Canada, the
Holden Holden, formerly known as General Motors-Holden, was an Australian subsidiary company of General Motors. It was an Australian automobile manufacturer, importer, and exporter which sold cars under its own marque in Australia. In its last thre ...
badge in Australia and New Zealand, and the Buick badge in China. During the mid-2000s, the Corvette and Cadillac range were marketed in Europe through a separate distribution channel operated by Netherlands-based Kroymans Corporation Group but following its bankruptcy in 2010, General Motors established a new Swiss based subsidiary to relaunch Chevrolet in Europe and add the Corvette, Camaro and Malibu models to the European range. From the beginning of 2016, General Motors reduced its presence in Europe only to its iconic models, such as the Corvette, in order to strengthen its Opel and
Vauxhall Vauxhall ( ) is a district in South West London, part of the London Borough of Lambeth, England. Vauxhall was part of Surrey until 1889 when the County of London was created. Named after a medieval manor, "Fox Hall", it became well known for ...
brands. Although announcing that they will maintain a broad presence in Russia and the
Commonwealth of Independent States The Commonwealth of Independent States (CIS) is a regional intergovernmental organization in Eurasia. It was formed following the dissolution of the Soviet Union in 1991. It covers an area of and has an estimated population of 239,796,010. ...
, General Motors later reduced their line-up to the iconic models in Russia, and more, the Opel division also exited the Russian market in 2015, while also abandoning production at their
Saint Petersburg Saint Petersburg ( rus, links=no, Санкт-Петербург, a=Ru-Sankt Peterburg Leningrad Petrograd Piter.ogg, r=Sankt-Peterburg, p=ˈsankt pʲɪtʲɪrˈburk), formerly known as Petrograd (1914–1924) and later Leningrad (1924–1991), i ...
plant. As of March 2016, only the US-built Corvette Stingray and Tahoe, as well as the Russian-built Niva, were being offered on the Russian market. Chevrolet sales in Western and Central Europe ranged around 200,000 units per year since 2005, peaking at 216,160 units in 2007, while the market share achieved its highest of 1.28 percent in 2012. In Russia, sales grew constantly over the same period, from 67,000 units in 2005 to 205,040 units in 2012, Chevrolet holding a market share of 6.84 percent and being the top import car brand. In 2012, the top markets for Chevrolet in Europe, by the number of registrations, were Italy (31,150), Germany (29,694), France (24,613), Turkey (18,492) and Spain (15,165). The best selling model during the same year was the Aveo (54,800), followed by the
Spark Spark commonly refers to: * Spark (fire), a small glowing particle or ember * Electric spark, a form of electrical discharge Spark may also refer to: Places * Spark Point, a rocky point in the South Shetland Islands People * Spark (surname) * ...
(47,600) and the Cruze (40,500). Currently, as of 2022, only the Corvette Stingray is available in most countries in Europe. In the
Commonwealth of Independent States The Commonwealth of Independent States (CIS) is a regional intergovernmental organization in Eurasia. It was formed following the dissolution of the Soviet Union in 1991. It covers an area of and has an estimated population of 239,796,010. ...
countries where Chevrolet vehicles are officially sold, the vehicles are mostly or wholly sourced from Uzbekistan-based
UzAuto Motors UzAuto Motors (formerly GM Uzbekistan) is an automotive manufacturer owned by the Government of Uzbekistan. It is based in Asaka, Uzbekistan. It manufactures vehicles under the marques Chevrolet and Ravon, which is Uzbek for calm and straight ro ...
, a former General Motors-Uzbekistan joint venture. UzAuto Motors is now a state-owned enterprise with a license to assemble and sell Chevrolet-branded vehicles in several CIS member nations. Chevrolet vehicles are also assembled in Kazakhstan from semi-knocked-down kits supplied by UzAuto Motors.


Poland

During World War II in Poland, the
Home Army The Home Army ( pl, Armia Krajowa, abbreviated AK; ) was the dominant resistance movement in German-occupied Poland during World War II. The Home Army was formed in February 1942 from the earlier Związek Walki Zbrojnej (Armed Resistance) est ...
of the Polish resistance movement built an improvised armoured car
Kubuś Kubuś (Polish for "Little Jacob") is a Polish improvised fighting vehicle used by the Home Army in the Warsaw Uprising during World War II. The single vehicle was built in secret to function as an armoured car and armoured personnel carrier ...
which was based on the chassis of a civilian Chevrolet 157 truck, license-built in pre-war Poland by the
Lilpop, Rau i Loewenstein Lilpop, Rau i Loewenstein (, often shortened to Lilpop or LRL) was a Polish engineering company. Established in 1818 as an iron foundry, with time it rose to become a large holding company specialising in iron and steel production, as well as all ...
company. The car was used against the German army in
Warsaw Warsaw ( pl, Warszawa, ), officially the Capital City of Warsaw,, abbreviation: ''m.st. Warszawa'' is the capital and largest city of Poland. The metropolis stands on the River Vistula in east-central Poland, and its population is officia ...
during the
Warsaw Uprising The Warsaw Uprising ( pl, powstanie warszawskie; german: Warschauer Aufstand) was a major World War II operation by the Polish underground resistance to liberate Warsaw from German occupation. It occurred in the summer of 1944, and it was led ...
in 1944. The damaged Kubuś survived the war and in 1945 was towed to the
Polish Army Museum Museum of the Polish Army ( pl, Muzeum Wojska Polskiego) is a museum in Warsaw documenting the military history of Poland. Established in 1920 under the Second Polish Republic, it occupies a wing of the building of the Polish National Museum as w ...
where it is currently on exhibition. A full-scale operational replica was created in 2004 by Juliusz Siudziński and is, as of 2009, on exhibition at the
Warsaw Uprising Museum The Warsaw Rising Museum ( pl, Muzeum Powstania Warszawskiego), in the Wola district of Warsaw, Poland, is dedicated to the Warsaw Uprising of 1944. The institution of the museum was established in 1983, but no construction work took place for m ...
. Between the autumn of 2007 and the beginning of 2011, the
Chevrolet Aveo The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands (Chevrolet, ...
was produced at the FSO plant in
Warsaw Warsaw ( pl, Warszawa, ), officially the Capital City of Warsaw,, abbreviation: ''m.st. Warszawa'' is the capital and largest city of Poland. The metropolis stands on the River Vistula in east-central Poland, and its population is officia ...
, in collaboration with the Ukrainian company
UkrAVTO Ukrainian Automobile Corporation JSC ( uk, Українська Автомобільна Корпорація), or UkrAVTO ( uk, УкрАВТО), is a Ukrainian automobile manufacturing and service company, as well as Ukraine's largest automobil ...
, in both hatchback and sedan body styles. Between 2005 and 2014 GM sold some 60,000 cars under Chevrolet brand that represented 0.5–1% market share compere to Opel's 7% market share each year.


Russia

GM-AvtoVAZ was a joint venture between GM and the Russian company
AvtoVAZ AvtoVAZ ( rus, АвтоВАЗ, p=ɐftoˈvas) is a Russian automobile manufacturing company owned by the state. It was formerly named as VAZ ( rus, ВАЗ), an acronym for Volga Automotive Plant in Russian (russian: Во́лжский автомо ...
established in 2001, which produced the
Chevrolet Niva The Lada Niva Travel is a compact crossover utility vehicle (CUV) produced since 1998 by the AvtoVAZ Group. Originally called the VAZ-2123 (1998–2002), the SUV was marketed as the Chevrolet Niva from 2003 to 2020, when AvtoVAZ (the parent comp ...
, an SUV especially designed for the Russian market and conditions. The venture ended in December 2019, after AvtoVAZ acquired all General Motors' stake in it. General Motors also operated the
GM Avto GM or Gm may refer to: Companies * General Motors, US automobile manufacturing company which was founded in 1908 ** Motors Liquidation Company, the US automobile manufacturing company known as General Motors Corporation from 1916 to 2009 * ...
factory, located in
Saint Petersburg Saint Petersburg ( rus, links=no, Санкт-Петербург, a=Ru-Sankt Peterburg Leningrad Petrograd Piter.ogg, r=Sankt-Peterburg, p=ˈsankt pʲɪtʲɪrˈburk), formerly known as Petrograd (1914–1924) and later Leningrad (1924–1991), i ...
and opened in 2008. It was upgraded in 2012 and has produced the
Opel Antara The Opel Antara is a compact crossover SUV which was marketed by Opel from 2006 to 2015. Based on the Theta platform, the Antara closely shared its underpinnings and powertrains with the Chevrolet Captiva. However, it only offered five seats ...
and
Chevrolet Captiva The Chevrolet Captiva is a compact crossover SUV marketed by General Motors under their Chevrolet marque. The first generation was developed by GM Korea, based on the GM Theta platform and derived from the S3X concept car revealed in 2004. Rel ...
SUVs, the
Chevrolet Cruze The Chevrolet Cruze is a compact car that is produced by General Motors since 2008. It was designated as a globally developed, designed, and manufactured four-door compact sedan, complemented by a five-door hatchback body variant from 2011, and ...
from late 2009, and the
TrailBlazer A trailblazer is a person who is paving the way in their particular field for future generations. Trailblazer may refer to: Sports * Derby Trailblazers, a British semi-professional basketball team * North Carolina Trailblazers, a US women's rec ...
from semi-knocked down kits. It ceased production in July 2015, before Chevrolet's exit from the Russian market at the end of the year. In collaboration with the Russian company
GAZ GAZ or Gorkovsky Avtomobilny Zavod (russian: ГАЗ or Го́рьковский автомоби́льный заво́д, , Gorky Automobile Plant) is a Russian automotive manufacturer located in Nizhny Novgorod, formerly known as Gorky (Го ...
, the second generation
Chevrolet Aveo The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands (Chevrolet, ...
was produced at the plant in
Nizhny Novgorod Nizhny Novgorod ( ; rus, links=no, Нижний Новгород, a=Ru-Nizhny Novgorod.ogg, p=ˈnʲiʐnʲɪj ˈnovɡərət ), colloquially shortened to Nizhny, from the 13th to the 17th century Novgorod of the Lower Land, formerly known as Gork ...
for the Russian market, starting from the beginning of 2013, until 2015. Chevrolet vehicles were also produced at the
Avtotor Avtotor (russian: Автотор) is an automobile manufacturing company located in Kaliningrad Oblast, Russia. Avtotor was established in 1996. By 2008, it was one of the largest producers and assemblers of cars in the world. Industry publicati ...
plant, located in
Kaliningrad Kaliningrad ( ; rus, Калининград, p=kəlʲɪnʲɪnˈɡrat, links=y), until 1946 known as Königsberg (; rus, Кёнигсберг, Kyonigsberg, ˈkʲɵnʲɪɡzbɛrk; rus, Короле́вец, Korolevets), is the largest city and ...
. The models produced here were the Lacetti, Aveo,
Epica Epica or EPICA may refer to: * Epica (band), a Dutch symphonic metal band * ''Epica'' (Kamelot album), 2003 * ''Epica'' (Audiomachine album), 2012 * The European Project for Ice Coring in Antarctica (EPICA) * The Epica Awards (International Adver ...
, Captiva,
Orlando Orlando () is a city in the U.S. state of Florida and is the county seat of Orange County. In Central Florida, it is the center of the Orlando metropolitan area, which had a population of 2,509,831, according to U.S. Census Bureau figures re ...
and Tahoe. As of December 2017, the Chevrolet Tahoe,
Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro ...
,
Chevrolet Corvette The Chevrolet Corvette is a two-door, two-passenger luxury sports car manufactured and marketed by Chevrolet since 1953. With eight design generations, noted sequentially from C1 to C8, the Corvette is noted for its performance and distinctiv ...
, and
Chevrolet Niva The Lada Niva Travel is a compact crossover utility vehicle (CUV) produced since 1998 by the AvtoVAZ Group. Originally called the VAZ-2123 (1998–2002), the SUV was marketed as the Chevrolet Niva from 2003 to 2020, when AvtoVAZ (the parent comp ...
were officially available for sale in Russia. In the first quarter of 2022, there were two distinct sales channels in Russia for Chevrolet vehicles. The first, operated by General Motors, sold the Tahoe and the Trailblazer. The second sales channel sold economical mass-market Chevrolet-branded vehicles assembled by
UzAuto Motors UzAuto Motors (formerly GM Uzbekistan) is an automotive manufacturer owned by the Government of Uzbekistan. It is based in Asaka, Uzbekistan. It manufactures vehicles under the marques Chevrolet and Ravon, which is Uzbek for calm and straight ro ...
in Uzbekistan. Both sales channels stopped selling Chevrolet vehicles in Russia in April 2022 due to U.S. and South Korean sanctions resulting from the
Russo-Ukrainian War The Russo-Ukrainian War; uk, російсько-українська війна, rosiisko-ukrainska viina. has been ongoing between Russia (alongside Russian separatist forces in Donbas, Russian separatists in Ukraine) and Ukraine since Feb ...
.


South America

Historically, many Latin American-market vehicles from GM were modified derivatives of older models from GM's North American and European operations. The current S-10 and
Blazer A blazer is a type of jacket resembling a suit jacket, but cut more casually. A blazer is generally distinguished from a sport coat as a more formal garment and tailored from solid colour fabrics. Blazers often have naval-style metal buttons ...
exemplify this strategy. However, more modern vehicles are now being marketed as market conditions change and competition increases. Besides those older models made in Mexico, Ecuador, Colombia, and
Mercosur The Southern Common Market, commonly known by Spanish abbreviation Mercosur, and Portuguese Mercosul, is a South American trade bloc established by the Treaty of Asunción in 1991 and Protocol of Ouro Preto in 1994. Its full members are Arge ...
countries, Korean-sourced cars from former Daewoo factories in some markets also get Korean- and U.S.-made Chevrolets on top of their local line-ups.


Argentina

In 1924,
General Motors de Argentina General Motors de Argentina S.R.L. is the Argentine subsidiary of the US-based company General Motors. The company is currently headquartered in Vicente López, Buenos Aires, with its factory located in Alvear, Santa Fe Province.
, the local GM
subsidiary A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a s ...
, started importing Chevrolet Double Phaeton models which were welcomed with great demand. In 1925, in order to reduce costs in the Argentine market, General Motors decided to manufacture in Argentina and started producing a sedan, a roadster, a truck chassis and the Chevrolet Double Phaeton, now called "Especial Argentino", a model exclusively designed for the Argentinean market. Sales increased and soon the
Oldsmobile Oldsmobile or formally the Oldsmobile Division of General Motors was a brand of American automobiles, produced for most of its existence by General Motors. Originally established as "Olds Motor Vehicle Company" by Ransom E. Olds in 1897, it pro ...
, Oakland and
Pontiac Pontiac may refer to: *Pontiac (automobile), a car brand *Pontiac (Ottawa leader) ( – 1769), a Native American war chief Places and jurisdictions Canada *Pontiac, Quebec, a municipality ** Apostolic Vicariate of Pontiac, now the Roman Catholic D ...
units were incorporated to the assembly line. When the
Second World War World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposi ...
broke out the operations were complicated. In 1941 the Chevrolet number 250,000 was made, but the shortage of products made car production impossible. The last Chevrolet went out of the plant in August 1942. In order to avoid the total stoppage, the company made electrical and portable refrigerators and car accessories amongst other items. After the war, GM started producing the Oldsmobile and Pontiac lines and later Chevrolet was added. In 1959, manufacturing plants are enlarged and set up to produce cars, pick-ups and trucks. On January 25, 1960, the first Argentinean Chevrolet pick-up was introduced. The following year the national government approves the investment plan for 45 million dollars which included a plant of 12,000 m2. On March 12, 1962, the first
Chevrolet 400 The Chevrolet 400 was a compact car made by General Motors de Argentina from 1962 to 1974. The "400" was General Motors's reply to Ford and Chrysler after those companies introduced the first compact cars to Argentina, the Ford Falcon and Valiant ...
was made based on the North American
Chevy II The Chevrolet Chevy II/Nova is a small automobile manufactured by Chevrolet, and produced in five generations for the 1962 through 1979, and 1985 through 1988 model years. Nova was the top model in the Chevy II lineup through 1968. The Chevy II ...
. The original plan considered a national integration of 50% during the first year of production; this amount had to be 90% in 1964 with a production of 15,000 units. By 1969, the Chevy line, derived from the American Chevy Nova, was presented. In the middle of the seventies, General Motors market share was reduced sharply from 9% in 1976 to 2% in 1978. Losses exceeded $30 million and the head company in the USA decided to halt production activities in Argentina. The Chevrolet trademark reappeared in 1985 for the production of the pick-up in its versions C-20 and D-20. In 1995, a plan for the manufacturing destined for export specially to Brazil and other countries of
Mercosur The Southern Common Market, commonly known by Spanish abbreviation Mercosur, and Portuguese Mercosul, is a South American trade bloc established by the Treaty of Asunción in 1991 and Protocol of Ouro Preto in 1994. Its full members are Arge ...
materialized with the building of a new facility near Rosario, Santa Fe, for the production of the Opel-based
Chevrolet Corsa The Opel Corsa is a supermini car engineered and produced by the German automobile manufacturer Opel since 1982. Throughout its existence, it has been sold under a variety of other brands owned by General Motors (most notably Vauxhall, Chevrolet ...
and the Suzuki-based Chevrolet Grand Vitara 4x4. By 2010, the range was based on a variety of
GM Korea GM Korea Company ( ko, 한국지엠주식회사) is the South Korean subsidiary of multinational corporation General Motors. GMK is also the third largest automobile manufacturer in South Korea. GM Korea's roots go back to the former Daewoo Motors ...
based cars, together with the Brazilian
Chevrolet Prisma Chevrolet Prisma may refer to: *The sedan version of the Chevrolet Celta The Chevrolet Celta, also known as the Suzuki Fun, is a low cost supermini car produced by Chevrolet for the Latin American market between 2000 and 2015. A sedan versio ...
.


Brazil

In Brazil, the
Chevrolet Opala The Chevrolet Opala is a Brazilian executive car sold under the Chevrolet brand in South America from 1969 to 1992, by General Motors do Brasil. It was derived from the German Opel Rekord Series C, Opel Commodore Series A, but used local desig ...
was based on the German
Opel Rekord The Opel Rekord is a large family car which was built in eight generations by the German car manufacturer Opel. Between 1953 and 1986, approximately ten million were sold. In 1986, the Rekord nameplate was replaced by the Opel Omega. Naming ...
and American
Chevrolet Nova A nova (plural novae or novas) is a transient astronomical event that causes the sudden appearance of a bright, apparently "new" star (hence the name "nova", which is Latin for "new") that slowly fades over weeks or months. Causes of the dramat ...
from the late 1960s, continuing in production until the early 1990s, when it was replaced by a version of the
Opel Omega The Opel Omega is an executive car engineered and manufactured by German automaker Opel between 1986 and 2004. The first generation, the Omega A (1986–1993), superseded the Opel Rekord. It was voted European Car of the Year for 1987, and wa ...
. In the basic version had 151 four-cylinder engine with 82 hp and 143.2 lb-ft. The top-of-the-line version was called Opala SS and used the GM engine 250-S inline six-cylinder and possessed solid lifters with 171 hp and 278.5 lb-ft, which led to the record-breaking South American speed road cars in 1976, with 118.36 mph (190.47 km/h), beating the Puma GTB (which also used the GM 250 engine inline six-cylinder, but without solid lifters) and the Brazilian version of the Dodge Charger R / T 318 and Ford Maverick V8 302 quadrijet. Other smaller Chevrolets in Brazil, such as the Kadett and Monza, were based on the Opel Kadett and Ascona respectively. Chevrolet's product line-up in Brazil comprised some exclusive designs like the Corsa "B" based
Celta Celta is Galician, Portuguese and Spanish for the Celts. It may also refer to: * Certificate in English Language Teaching to Adults (CELTA), an English teaching certificate * Celta (train), an international train service connecting Vigo and Port ...
, which was sold in Argentina under the Suzuki brand, the Astra, and a Brazilian-designed Vectra based on the
Opel Astra The Opel Astra is a compact car/small family car (C-segment) developed and produced by the German automaker Opel since 1991, currently at its sixth generation. It was first launched in September 1991 as a direct replacement to the Opel Kadett. ...
H. The passenger car range currently includes the Cruze, the Captiva, the Agile hatchback, Chevrolet Onix. The latest home-grown product is the Chevrolet Prisma MKII, released in 2013. Utility and
four-wheel drive Four-wheel drive, also called 4×4 ("four by four") or 4WD, refers to a two-axled vehicle drivetrain capable of providing torque to all of its wheels simultaneously. It may be full-time or on-demand, and is typically linked via a transfer cas ...
vehicles line-up includes the S-10, the Blazer, and the
Montana Montana () is a state in the Mountain West division of the Western United States. It is bordered by Idaho to the west, North Dakota and South Dakota to the east, Wyoming to the south, and the Canadian provinces of Alberta, British Columbi ...
. The Montana is a compact pickup truck, based on the Agile, that is also sold in other Latin American markets. From the 1960s to the mid-1980s, there was also a large station wagon, derived from the C10 truck (somewhat similar to the Suburban), called the Veraneio.


Chile

Chile has a mix of Chevrolet models from different GM brands and platforms branded as Chevrolet. The models come from Chevrolet USA, GM Korea, Mexico, India and other origins. Chevrolet production in Chile began in 1962, although at first through local partners (in this case, Avayu with the Nova II). The Chevrolet C/K truck was manufactured in Chile between 1975-88.


Ecuador

Chevrolet has been operating in
Ecuador Ecuador ( ; ; Quechua: ''Ikwayur''; Shuar: ''Ecuador'' or ''Ekuatur''), officially the Republic of Ecuador ( es, República del Ecuador, which literally translates as "Republic of the Equator"; Quechua: ''Ikwadur Ripuwlika''; Shuar: ''Eku ...
for 80 years. GM Ecuador sells US Chevrolets alongside
GM Korea GM Korea Company ( ko, 한국지엠주식회사) is the South Korean subsidiary of multinational corporation General Motors. GMK is also the third largest automobile manufacturer in South Korea. GM Korea's roots go back to the former Daewoo Motors ...
sourced models. It also sells the 1983 Suzuki Supercarry under the Chevrolet name, and the Isuzu Rodeo was sold as the Chevrolet Rodeo throughout the 1990s.


Venezuela

In
Venezuela Venezuela (; ), officially the Bolivarian Republic of Venezuela ( es, link=no, República Bolivariana de Venezuela), is a country on the northern coast of South America, consisting of a continental landmass and many islands and islets in th ...
, Chevrolet has been operating since 1948, when truck production began in Caracas. In 1979 production moved to a plant in
Valencia Valencia ( va, València) is the capital of the autonomous community of Valencia and the third-most populated municipality in Spain, with 791,413 inhabitants. It is also the capital of the province of the same name. The wider urban area al ...
that was purchased from Chrysler. Chevrolet assembled more than 1,500,000 vehicles in its first 50 years in Venezuela.


Colombia

The Colombian Automotive Factory SA (Colmotores) was founded in 1956 and initially produced vehicles in Austin; in the '60s, Simca and Dodge automobiles (its first car manufactured was a Coronet 440); and then, in 1980, began producing Chevrolet cars. Currently, Colmotores has more than 75% of the domestic market, with models from GM Korea and Suzuki. Particularly worthy of mention is the Aveo, Optra and the Spark.


Trinidad and Tobago

Since the early 1920s, Chevrolet cars and trucks were marketed in this country. The Master Deluxe Sedan of the late 1930s was considered to be a pinnacle of luxury. All cars sold through the local dealer, Neal and Massey (also franchisee for Vauxhall and Buick), were right-hand-drive, and imported from Canada and Australia. Throughout the 1940s and 1950s, GM maintained a market presence with the Bel Air, Impala and Fleetline. During the late 1960s and early 1970s, Australian Holden DeVilles badged as Chevrolet Caprices were sold, though a few "Islander" limited edition American Chevrolet Caprices were imported. Neal and Massey gave up the GM franchise in 1974 and the brand left the market. During the period 1998–2001, Southern Sales Ltd. imported the Chevy Monza and Joy. Based on the Opel Corsa platform and assembled in Mexico, these were the cheapest new cars available. Poor build quality, unprofessional dealer service, and a limited spare parts supply saw these cars exit the market with only a few units being sold. In 2003, the local Renault dealer marketed the Aveo sedan and hatchback, as well as the Optra sedan (a rebadged Suzuki Forenza), with limited success. A more intensive marketing campaign by a subsequent Chevrolet dealer, Lifestyle Motors, met with moderately more success. The models available were the Chevrolet Colorado (Isuzu D-Max twin), Spark (micro-car based on the Daewoo Matiz), Aveo sedan and hatchback, Optra sedan, hatchback and wagon, the Captiva SUV, and the Epica large saloon. In March 2011, the Cruze was added to the lineup and features a 1.8 litre gasoline engine. It bridged the gap between Optra and Epica models. Once the Optra was phased out, a 1.6 litre Cruze was made available.


Vehicle models


Sport

Chevrolet enters a variety of cars in sporting events around the world and is particularly well known in
NASCAR The National Association for Stock Car Auto Racing, LLC (NASCAR) is an American auto racing sanctioning and operating company that is best known for stock car racing. The privately owned company was founded by Bill France Sr. in 1948, and ...
, IndyCar, and the FIA
World Touring Car Championship The FIA World Touring Car Championship was an international touring car championship promoted by Eurosport Events and sanctioned by the Fédération Internationale de l'Automobile (FIA). It has had several different incarnations, including a sin ...
.


NASCAR

Major teams include Hendrick Motorsports, Richard Childress Racing, and
Trackhouse Racing Team Trackhouse Racing is a professional stock car auto racing organization that currently competes in the NASCAR Cup Series. The team is owned by Trackhouse Entertainment Group, a venture of Justin Marks and Grammy Award-winning rapper Armando Christ ...
, who all drive Chevrolet Camaro ZL1 1LE-branded cars. Hendrick has twelve championships, Childress has six championships, and former Chevrolet team
Stewart-Haas Racing Stewart-Haas Racing is an American professional stock car racing team that currently competes in the NASCAR Cup Series, the NASCAR Xfinity Series, and eNASCAR Coca-Cola iRacing Series. The team is co-owned by three-time NASCAR Cup Series champio ...
has two. Chevrolet is the most successful manufacturer to be involved in NASCAR with thirty-nine manufacturer's titles and the most recorded wins by a manufacturer. Previously, the
Lumina Lumina may refer to: Arts, entertainment, and media Literature * ''Lumina'', a literary journal published by Sarah Lawrence College * ''World of Lumina'' or ''Lumina'', a graphic novel by Emanuele Tenderini and Linda Cavallini Music * "Lumina", ...
,
Monte Carlo Monte Carlo (; ; french: Monte-Carlo , or colloquially ''Monte-Carl'' ; lij, Munte Carlu ; ) is officially an administrative area of the Principality of Monaco, specifically the ward of Monte Carlo/Spélugues, where the Monte Carlo Casino is ...
, Impala, and the SS were used in both the NASCAR Cup Series and NASCAR Xfinity Series. Chevrolet teams in the NASCAR Cup Series currently use the Camaro ZL1 1LE, while Xfinity teams run the Camaro SS and
NASCAR Craftsman Truck Series The NASCAR Craftsman Truck Series is a pickup truck racing series owned and operated by the National Association for Stock Car Auto Racing, and is the only series in NASCAR to race production pickup truck based stock cars. The series is one of thr ...
organizations race with the Silverado.


IndyCar

Chevrolet claimed six consecutive
Indianapolis 500 The Indianapolis 500, formally known as the Indianapolis 500-Mile Race, and commonly called the Indy 500, is an annual automobile race held at Indianapolis Motor Speedway (IMS) in Speedway, Indiana, United States, an enclave suburb of Indi ...
wins from 1986 to 1993 and five consecutive
CART World Series ''CART World Series'' is a racing video game for the PlayStation console, developed by Sony Interactive Studios America and published by Sony Computer Entertainment and released in October 1997. ''CART World Series'' is based on the Championshi ...
wins from 1986 to 1992, with notable drivers such as
Rick Mears Rick Ravon Mears (born December 3, 1951) is a retired American race car driver. He is one of four men to win the Indianapolis 500 four times (1979, 1984, 1988, 1991) and is the current record-holder for pole positions in the race with six (1 ...
,
Al Unser Jr. Alfred Unser Jr. (born April 19, 1962), nicknamed "Little Al", "Al Junior", or simply "Junior", is a retired American race car driver and two-time Indianapolis 500 winner. History Unser was born into a racing family in Albuquerque, New Mexico. ...
,
Michael Andretti Michael Mario Andretti (born October 5, 1962) is an American semi-retired auto racing driver and current team owner. Statistically one of the most successful drivers in the history of American open-wheel car racing, Andretti won the 1991 CART PP ...
,
Danny Sullivan Daniel John Sullivan III (born March 9, 1950), better known as Danny Sullivan, is an American former racing driver. He earned 17 wins in the CART Indy Car World Series, including the 1985 Indianapolis 500. Sullivan won the 1988 CART Champions ...
,
Arie Luyendyk Arie Luijendijk (anglicised as Arie Luyendyk; born 21 September 1953), nicknamed "The Flying Dutchman," is a Dutch former auto racing driver, and winner of the 1990 and 1997 Indianapolis 500 races. He was inducted into the Indianapolis Motor Sp ...
,
Emerson Fittipaldi Emerson Fittipaldi (; born 12 December 1946) is a Brazilian former automobile racing driver who won both the Formula One World Championship and the Indianapolis 500 twice each and the CART championship once. Moving up from Formula Two, Fittip ...
, and
Bobby Rahal Robert Woodward Rahal (born January 10, 1953) is an American former auto racing driver and team owner. As a driver he won three championships and 24 races in the CART open-wheel series, including the 1986 Indianapolis 500. He also won the 2004 ...
. Chevrolet replaced Oldsmobile as the General Motor brand at the
IndyCar Series The IndyCar Series, currently known as the NTT IndyCar Series under sponsorship, is the highest class of regional North American open-wheel single-seater formula racing cars in the United States, which has been conducted under the auspices o ...
from 2002 to 2005.
Hélio Castroneves Hélio Castroneves (; born Hélio Alves de Castro Neves; 10 May 1975) is a Brazilian auto racing driver. He has won the Indianapolis 500 a record-equalling four times: in 2001, 2002, 2009, and 2021. He won the 2021 24 Hours of Daytona with Wa ...
won the Indianapolis 500 and
Sam Hornish Jr. Samuel Jon Hornish Jr. (born July 2, 1979) is an American semi-retired professional auto racing driver. He last competed part-time in the NASCAR Xfinity Series, driving the No. 22 Ford Mustang for Team Penske in 2017. He began his top-tier raci ...
the championship, but the American brand had little success the next years. Chevrolet returned to IndyCar in 2012. After several years of
Honda is a Japanese public multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment, headquartered in Minato, Tokyo, Japan. Honda has been the world's largest motorcycle manufacturer since 1959, reaching a producti ...
being the only engine provider, Chevrolet rejoined the series in 2012. Major teams include
Team Penske Team Penske (formerly Penske Racing) is an American professional auto racing organization, competing in the IndyCar Series, NTT IndyCar Series, NASCAR Cup Series, and the FIA World Endurance Championship. Debuting at the 1966 24 Hours of Daytona ...
, KV Racing, Chip Ganassi Racing and CFH Racing who all use Chevy engines. Chevrolet won several races including the 2013 and 2015 Indianapolis 500, as well as three drivers championships.


Tudor United SportsCar Championship

The Corvette runs in the GT LeMans class for Tudor United SportsCar Championship, which was, until 2014, the
American Le Mans Series The American Le Mans Series (ALMS) was a sports car racing series based in the United States and Canada. It consisted of a series of endurance and sprint races, and was created in the spirit of the 24 Hours of Le Mans. The American Le Mans' hea ...
in the GT class, when ALMS merged with Grand-Am to form Tudor United SportsCar Championship.
Corvette Racing Corvette Racing is an American auto racing team established in 1999 by General Motors and Pratt & Miller for the purposes of competing in sports car racing internationally. Corvette Racing is an official racing program for General Motors and t ...
started in 1999 at the Daytona 24-hour race and has since won eight consecutive ALMS GT1 manufacturers and team championships and seven ALMS GT1 drivers' titles. The Corvette also takes part in the French 24 Hours of Le Mans race.


FIA World Touring Car Championship

In 2005, when the Chevrolet brand was re-launched in Europe, Chevrolet took part in the WTCC with a version of the Lacetti, developed by the UK-based
Ray Mallock Ray Mallock (born 12 April 1951 in Barton on Sea) is a British former racing driver. He competed in the British Formula One Championship from 1978 to 1980. He is chairman of RML Group Ray Mallock Ltd., also known as RML Group, is a motorsp ...
Ltd (RML). In 2009 the Cruze replaced the Lacetti and won the Drivers' and Manufacturers' championship from 2010 to 2012.


British Touring Car Championship

Chevrolet participated in the
British Touring Car Championship The Kwik Fit British Touring Car Championship is a touring car racing series held each year in the United Kingdom, currently organised and administered by TOCA. It was established in 1958 as the British Saloon Car Championship and was renamed as ...
with the Cruze between 2010 and 2011.


British football

In May 2012, Chevrolet replaced
Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. As a subsidiary of its parent company, the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. Th ...
as the official automotive sponsor of the English football team Manchester United. From the start of the 2014–15 season Chevrolet became the team's principal shirt sponsor. The deal is contracted to run for seven years, worth a world-record $560 million
USD The United States dollar (symbol: $; code: USD; also abbreviated US$ or U.S. Dollar, to distinguish it from other dollar-denominated currencies; referred to as the dollar, U.S. dollar, American dollar, or colloquially buck) is the official ...
. In July 2012, Chevrolet and English Premier League football team
Liverpool F.C. Liverpool Football Club is a professional football club based in Liverpool, England. The club competes in the Premier League, the top tier of English football. Founded in 1892, the club joined the Football League the following year and has p ...
announced a four-year partnership that would see Chevrolet become the official automotive partner of the club. The deal ended two years prematurely, in 2014, following GM pulling the Chevrolet brand out of Europe. GM's subsidiary in the UK,
Vauxhall Motors Vauxhall Motors LimitedCompany No. 00135767. Incorporated 12 May 1914, name changed from Vauxhall Motors Limited to General Motors UK Limited on 16 April 2008, reverted to Vauxhall Motors Limited on 18 September 2017. () is a British car compa ...
, took over from Chevrolet as the club's automotive sponsor.


Marketing


Chevrolet bowtie logo

The Chevrolet bowtie logo was introduced by company co-founder
William C. Durant William Crapo Durant (December 8, 1861 – March 18, 1947) was a leading pioneer of the United States automobile industry and co-founder of General Motors and Chevrolet. He created a system in which a company held multiple marques – each s ...
in late 1913. According to an official company publication titled ''The Chevrolet Story'' of 1961, the logo originated in Durant's imagination when, as a world traveler in 1908, he saw the pattern marching off into infinity as a design on wallpaper in a French hotel. He tore off a piece of the wallpaper and kept it to show friends, with the thought that it would make a good nameplate for a car. However, in an interview with Durant's widow, Catherine, published in a 1986 issue of ''Chevrolet Pro Management Magazine'', Catherine recalled how she and her husband were on holiday in
Hot Springs, Virginia Hot Springs is a census-designated place (CDP) in Bath County, Virginia, United States. The population as of the 2010 Census was 738. It is located about southwest of Warm Springs on U.S. Route 220. Hot Springs has several historic resorts, f ...
, in 1912. While reading a newspaper in their hotel room, Durant spotted a design and exclaimed, "I think this would be a very good emblem for the Chevrolet." Unfortunately, at the time, Mrs. Durant didn't clarify what the motif was or how it was used. Ken Kaufmann, historian and editor of ''The Chevrolet Review'', discovered in a November 12, 1911, edition of the ''
Atlanta Constitution ''The Atlanta Journal-Constitution'' is the only major daily newspaper in the metropolitan area of Atlanta, Georgia. It is the flagship publication of Cox Enterprises. The ''Atlanta Journal-Constitution'' is the result of the merger between ...
'' newspaper, an advertisement from the Southern Compressed Coal Company for "Coalettes", a refined fuel product for fires. The Coalettes logo, as published in the ad, had a slanted bowtie form, very similar to the shape that would soon become the Chevrolet icon. The date of the paper was just nine days after the incorporation of the Chevrolet Motor Co. One other explanation attributes the design to a stylized version of the cross of the Swiss flag. Louis Chevrolet was born in Switzerland at
La Chaux-de-Fonds La Chaux-de-Fonds () is a Swiss city in the canton of Neuchâtel. It is located in the Jura mountains at an altitude of 1000 m, a few kilometers south of the French border. After Geneva, Lausanne and Fribourg, it is the fourth largest city l ...
, Canton of Neuchâtel, to French parents, on Christmas Day 1878. An October 2, 1913, edition of ''
The Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...
'' seems, so far, to be the earliest known example of the symbol being used to advertise the brand. The first bowtie logo without embedded text first appeared in 1985, as part of the Heartbeat of America ad campaign. In 2004, Chevrolet began to phase-in the gold bowtie that serves as the brand identity for all of its cars and trucks marketed globally, where previously the logo was blue for passenger cars and gold for trucks.


Typography

The Klavika Condensed font was designed by type design studio Process Type Foundry under the art direction of Aaron Carámbula for General Motors marketer FutureBrand as part of Chevrolet's 2006 redesign. After the expiry of the exclusivity period, the commercial version of the font (Klavika Condensed) was released to the public in the fall of 2008. In the Young Creative Chevrolet corporate identity guidelines, Klavika is listed for use in all communication materials. Klavika was phased out beginning in 2012 and replaced by Knockout (from
Hoefler & Frere-Jones Hoefler&Co. (H&Co) is a digital type foundry (font design studio) in Woburn, Massachusetts (formerly New York City), founded by type designer Jonathan Hoefler. H&Co designs typefaces for clients and for retail on its website. The company was foun ...
) while the campaign was still ongoing. Currently,
Goodby, Silverstein & Partners Goodby, Silverstein & Partners (also known as GSP) is an advertising agency based in San Francisco. History The agency was founded on April 15, 1983 as Goodby, Berlin & Silverstein by Jeff Goodby, Andy Berlin and Rich Silverstein. Andy Berlin le ...
is utilizing the typeface families ''Louis'', a group of simplified, legible grotesque gothics named after co-founder Louis Chevrolet, and ''Durant'', a roman group, just as simplified and legible, named after co-founder William Durant, on print, television and Chevrolet's website advertisements.


100th anniversary

As part of Chevrolet's 100th anniversary in 2011, a dedicated channel was created by the American internet based
Pandora Radio Pandora is a subscription-based music streaming service owned by Sirius XM Holdings based in Oakland, California, United States. The service carries a focus on recommendations based on the " Music Genome Project" — a means of classifying indi ...
station, playing the Top 100 songs mentioning the brand. Beginning on November 3, 2011, Chevrolet celebrated the countdown to its 100th birthday by encouraging its customers and fans to tell their Chevy stories, vote for their favorite Chevrolet cars and trucks, and take the birthday party to their communities with the help of Chevrolet and its dealers. A feature-length documentary titled 'Chevy100, An American Story', produced by Roger Sherman, was premiered on November 3 at Detroit Institute of Arts in downtown Detroit, features drivers, collectors, restorers, racers and journalists who live and breathe cars and trucks. In honor of the 100th birthday of Chevrolet, Indianapolis Motor Speedway, Chevrolet and Indianapolis businessman David Ring have arranged to properly mark the grave of Arthur Chevrolet, brother of Chevrolet co-founder Louis Chevrolet.


Advertising

Earlier marketing efforts touted efficiency combined with savings – ("enormous buying power", 1914; "Quality at low cost", 1923, "A Six for the Price of a Four", 1929), interspersed with what could be described as "loftier" messages (positioning the automobile –and Chevy by extension—as "Man's conquest of time", 1923). Of the marketing campaigns from more recent decades, "See the U.S.A. in Your Chevrolet" (used in the 50s and 60s) was one of the longest lasting. In 1949 Chevy sponsored "Inside USA" on CBS; while this was a short-lived show, the tune created for it got new life in 1951, when Chevy began sponsoring the Dinah Shore show and Shore sang it at the close of every show. A selection of Chevrolet's more recent marketing campaigns includes the following: * See the U.S.A. in Your Chevrolet (1950s–1960s) * Putting you first keeps us first (1960s)Automotive News, October 31, 2011 * It's Exciting! (mid-1960s) * Building a better way to see the U.S.A. (early 1970s) * Baseball, Hotdogs, Apple Pie & Chevrolet (1975; 2006) * Now that's more like it (late 1970s) * Chevy makes good things happen (1982) * USA-1 Taking Charge (1983) * Today's Chevrolet—Live It (1985) * The Heartbeat of America (1987–1994) * Rock, Flag and Eagle (1985–1987) * From the country that invented Rock and roll (1993-1997; Chevrolet Camaro) * Genuine Chevrolet (1994–1999) * Tried, Tested, and True (1996–2004 in Canada) * We'll Be There (1999–2004 in United States) * Like a Rock (1991–2004; Chevrolet Trucks) Featuring the Bob Seger song of the same name * An American Revolution (2004–2009) * For All Life's Roads (2004–2006; Canada) * Our Country, Our Truck (2006–2007; Chevrolet Trucks) * America's Best Trucks (2007–present; Chevrolet Trucks) * Let's Go (2007–2009; Canada) * May the Best Car Win (2009–2010; United States and Canada) * Excellence for Everyone (2010–present) * Chevy Runs Deep (2010–2013; United States): A series of TV commercials were produced with Goodby, Silverstein and Partners, and was unveiled during the week of 2010 MLB World Series. Early commercials include 'Chevrolet: Anthem', 'Chevrolet: Dogs and Pickups', 'First Car', 'Chevrolet: Coming Home', 'Chevrolet Volt: Anthem', which positioned Chevy as a brand that is part of the American fabric in song, culture and in most of our pasts in one way or another. Most television commercials run in this ongoing campaign feature voice-over by television and film star Tim Allen. * Chevrolet is the Car (2011–2012; South Korea, Japan) * Driving Our World Forward/I'm proud (2011-; Canada): Chevrolet Sonic and Chevrolet Orlando ads were produced by Toronto-based production company Holiday Films. In Quebec, the brand introduced a new tag line: 'I'm proud'. The campaign included commercials in Mandarin, Cantonese, Tamil, Punjabi and Hindi languages. French version of the Antham ad also uses alternate slogan 'Chevrolet, et fier de l'être.' The fully integrated campaign includes TV, print and outdoor elements as well as extensive social media. The General Motors brand also held live events, including a concert in Toronto, presentations by parenting expert Nanny Robina and 'mompreneur' Erica Ehm, and a live yoga session. Mike Speranzini, director of advertising and communications for General Motors Canada, claimed that by leveraging the fact that Chevrolet is a global brand, consumers are seeing it in a more favourable light. Slogan in other languages include: 'Driving me (and) your world' (驅動你我的世界) (Mandarin Chinese, Cantonese Chinese) * Love. Life. Chevrolet (2012–present; South Korea, Japan) As part of the Cruze campaign (in association with MacLaren McCann, Canada), outdoor vinyl materials, recycled seatbelts and bicycle inner tubes were made into messenger bags, laptop sleeves, and oversize totes. * Live Better. (2012–present; United States) * What do you #playfor (2012–present; Global Campaign): Chevrolet sponsors Manchester United replacing Aon as the shirt sponsor. The campaign slogan, "What do you #playfor?" attempts to engage users on social media. Chevrolet also launched multiple sites across the globe under the main Chevrolet Football Club website. * Find New Roads (2013–; United States, Canada, Latin America): The slogan replaced the previous Chevy Runs Deep tag line, after Chevy Runs Deep campaign had been criticized as ineffectual. External applications of 'Find New Roads' was set to begin globally later in the first quarter of 2013. The first Find New Roads commercial, a 90-second commercial titled 'Dog & Doe' (produced by Commonwealth) featuring Chevrolet Volt, Spark, Sonic, Impala, Corvette Stingray, was premiered during 2013 Grammy Awards. The campaign was expected to cover 13 product launches for 2013 in the U.S. and 20 introductions throughout the world. In 2018, South Korea added a new slogan called "Find New Roads"+"다시 힘차게 달리다". Now they use "Find New Roads" again. * Strong (2013-2019, Silverado Trucks): Using the
Will Hoge Will Hoge (born November 14, 1972) is an American Americana country music singer, songwriter, and musician from Nashville, Tennessee, United States. Early life Will Hoge was born and grew up in Franklin, Tennessee, located just south of Nashv ...
song of the same name. Started with the launch of the 2014 Silverado in the summer of 2013.


Controversy over reliability claims

Chevrolet's advertisement promoting reliability has been pulled after recent backlash. In the advertisement (which is part of their "Real People. Not Actors" campaign), Chevrolet spokesperson Potsch Boyd claims that "based on a recent nationwide survey (by
Ipsos Ipsos Group S.A. () (an acronym of ) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the P ...
), Chevy is more reliable than Toyota, Honda, and Ford." However, Chevrolet included a disclaimer stating that the survey was based on 2015 model year vehicles; several of these vehicles have been updated (facelifted and/or redesigned) since then. According to the ''
Detroit Free Press The ''Detroit Free Press'' is the largest daily newspaper in Detroit, Michigan, US. The Sunday edition is titled the ''Sunday Free Press''. It is sometimes referred to as the Freep (reflected in the paper's web address, www.freep.com). It primari ...
'' and ''Detroit News'', Ford, Honda and Toyota all challenged the accuracy of the claim. Furthermore, these claims were challenged by ''Consumer World'', which noted that independent studies by ''
J. D. Power J.D. Power is an American consumer research, data, and analytics firm based in Troy, Michigan. The company was founded in 1968 by James David Power III. It conducts surveys of customer satisfaction, product quality, and buyer behavior for the aut ...
'' and '' Consumer Reports'' contradicted them.


Marketing agency

FutureBrand, an
Interpublic Group of Companies The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a ...
company, has been working with General Motors since 2000, who also involved the commissioning of a font that would later sold as Klavika Condensed, as part of re-design of Chevrolet in 2006. In 2010, General Motors replaced the advertising agency
Campbell Ewald Campbell Ewald is an advertising and marketing communications agency headquartered in Detroit, Michigan, with offices in Los Angeles and New York. Campbell Ewald is part of advertising company Interpublic Group of Companies (IPG). History In 19 ...
, also of Interpublic Group of Companies, with Publicis Worldwide. Campbell-Ewald had served Chevrolet since 1919. In May 2010 Chevrolet's advertising account was awarded to Goodby, Silverstein and Partners. As part of the attempt to attract 18- to 24-year-old drivers, General Motors hired MTV Scratch. Some of the collaboration results include Chevy ads showing their cars skydiving, bungee jumping, doing other stunts. The commercial was produced with consultations from students from UCLA, Pepperdyne and high schools. Some of the footage was later used in
Chevrolet Sonic The Chevrolet Aveo ( ) is a subcompact car (B-segment) marketed by General Motors since 2002. Originally marketed as the Daewoo Kalos, takeover of Daewoo Motors by General Motors (GM) also saw the car being marketed under seven brands ( Chevrole ...
ad titled 'Stunt Anthem' during Super Bowl XLVI. In March 2012, two competing agencies, San Francisco-based Goodby, Silverstein and Partners (part of Omnicom Group), and New York-based McCann Erickson Worldwide (part of Interpublic Group), joined to form an equal joint venture company called Commonwealth to handle most of Chevrolet's ads. Prior to the joint venture, Goodby, Silverstein and Partners performed marketing in the U.S., including the "Chevy Runs Deep" campaign; McCann handled Chevrolet ads in China, Latin America, Mexico, Canada and other markets. Commonwealth would handle and supervise creative work worldwide out of Detroit for all markets except China, India and Uzbekistan, where GM has joint auto-making ventures. McCann would continue to handle ads in China and India, and Uzbekistan will be contracted as needed. MacLaren McCann continued on as AOR for the entire GM brand in Canada, but the Chevrolet brand will act as a “spoke” to Detroit's creative hub, with content and messaging flowing through Commonwealth, but adapted for the Canadian market. Performance Marketing Group Incorporated manages Chevrolet Racing's experiential marketing properties for its at-track activation platforms in conjunction with the NASCAR Sprint Cup Series, the IZOD IndyCar Series, and the American Le Mans Series with Team Corvette.


Chevrolet-only naming attempt

In 2010, a memo signed by Chevrolet sales and service vice president Alan Batey and General Motors marketing division vice president Jim Campbell was sent to Chevrolet employees at its Detroit headquarters, instructing employees to only use Chevrolet when addressing the brand, in order to present a consistent brand message. A postscript to the memo says a sort of
cuss jar A swear jar (also known as a swearing jar, cuss jar, swear box or cuss bank) is a device to help discourage people from swearing. Every time someone utters a swear word, others who witness it collect a "fine", by insisting that the offender put ...
- a plastic "Chevy" can - has been placed in the hallway. "Every time someone uses 'Chevy' rather than Chevrolet", the note said, the employee is expected to put a quarter in the can. The proceeds were to be spent on "a team building activity". Paul Worthington, head of strategy for
Wolff Olins Wolff Olins is a British advertising agency and corporate identity consultancy. It was started in 1965 and has offices in London, New York City and San Francisco. It now employs some 150 designers, strategists, technologists, programme managers ...
, noted that the branding effort ran counter to a trend in which corporate names had become more casual. Ian Beavis of Nielsen Automotive Group noted that marketers cannot control what consumers call their products, but nicknames do not work in new markets where Chevrolet is trying to get a start. Following the release of the memo, General Motors published a statement claiming the note was in no way discouraging customers or fans from using the Chevy name. Following the 2010 memo incident, Chevy Runs Deep campaign remains to use the 'Chevy' name, while Driving Our World Forward and Find New Roads campaigns uses the 'Chevrolet' name.


Watches

In 2007, General Motors allowed AJS-Production SA to register the Louis Chevrolet trademark for a line of premium quality Swiss watches watch marketed under the Louis Chevrolet brand name. Although the watches bear the name of Louis Chevrolet, they are not marketed or produced in association with General Motors. The watch brand pays tribute to
Louis Chevrolet Louis-Joseph Chevrolet (; December 25, 1878 – June 6, 1941) was a Swiss-American race car driver, mechanic and entrepreneur who co-founded the Chevrolet Motor Car Company in 1911. Early life Louis-Joseph Chevrolet was born on December 25, 18 ...
, co-founder of the Chevrolet automobile company, whose father was a watchmaker and in his childhood helped his father at the workbench. The collection was called Frontenac, the name inherited from the race car company founded by Louis Chevrolet. The Chevrolet watch collection comprises automatic, manually wound and quartz models, equipped with
ETA Eta (uppercase , lowercase ; grc, ἦτα ''ē̂ta'' or ell, ήτα ''ita'' ) is the seventh letter of the Greek alphabet, representing the close front unrounded vowel . Originally denoting the voiceless glottal fricative in most dialects, ...
and
Ronda Ronda () is a town in the Spanish province of Málaga. It is located about west of the city of Málaga, within the autonomous community of Andalusia. Its population is about 35,000. Ronda is known for its cliff-side location and a deep chasm ...
movements. The Louis Chevrolet Frontenac watches, manufactured in
Porrentruy Porrentruy (, fc, Poérreintru , german: Pruntrut) is a Swiss municipality and seat of the district of the same name located in the canton of Jura. Porrentruy is home to National League team, HC Ajoie. History The first trace of human pre ...
, the Swiss Jura region, feature the styling cues suggested by the Chevrolet cars. The collection was developed while applying the same materials as used in the car industry. Pearled appliques on the Chevrolet watches' dials remind the metal forms of the old dashboards. The number "8", Chevrolet's racing number, is sported on the case back.


Branding by other manufacturers

In December 2019, after AvtoVAZ acquired General Motors' stake in their former GM-AvtoVAZ joint venture and as part of the deal, AvtoVAZ kept using the Chevrolet branding for the Niva models. The Chevrolet branding by AvtoVAZ continued until August 2020, when it was replaced with Lada.


See also

*
Chevrolet big-block engine The Chevrolet "big block" engine is a term for a series of large-displacement, naturally-aspirated, 90°, overhead valve, gasoline-powered, V-8 engines; that were developed and produced by the Chevrolet Division of General Motors, from the ...
* Chevrolet Hall *
General Motors Canada General Motors of Canada Company (french: La Compagnie General Motors du Canada), commonly known as GM Canada, is the Canadian subsidiary of US-based company General Motors. It is headquartered in Oshawa, Ontario, Canada. In the aftermath of the ...
*
Geo Geo- is a prefix derived from the Greek word ''γη'' or ''γαια'', meaning "earth", usually in the sense of "ground or land”. GEO or Geo may also refer to: Arts, entertainment, and media * ''GEO'' (magazine), a popular scientific magazine ...
– A brand of small cars and SUVs sold through Chevrolet dealerships throughout North America from 1989 to 1997 *
Mason Truck Mason Motors, founded by A. C. Mason in cooperation with William C. Durant, was a U.S. truck manufacturer based in Flint, Michigan. As a subsidiary of Durant Motors, Mason Truck built Road King Speed Trucks in the early 1920s. Mason Motors al ...
* Super Sport * U.S. Soccer Athlete of the Year – Sponsored by Chevrolet


Notes


References


External links

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