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Florists
Floristry is the production, commerce, and trade in flowers. It encompasses flower care and handling, floral design and arrangement, merchandising, production, display and flower delivery. Wholesale florists sell bulk flowers and related supplies to professionals in the trade. Retail florists offer fresh flowers and related products and services to consumers. The first flower shop in the United States opened prior to 1851. Floristry concerns the cultivation of flowers as well as their arrangement and sale. Much of the raw material supplied for the floristry trade comes from the cut flowers industry. Florist shops, along with online stores, are the main flower-only outlets, but supermarkets, garden supply stores, and filling stations also sell flowers. Floral design or floral arts is the art of creating flower arrangements in vases, bowls, baskets, or other containers, or making bouquets and compositions from cut flowers, foliages, herbs, ornamental grasses, and other plan ...
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Flower Delivery
Flower delivery is a service in floristry. In many cases it is conducted through websites which allow consumers to browse online catalogues of flowers. They are often delivered to a third party, the recipient of the gift. Historically, these were coordinated through telegraphs and later telephones before the advent of the World Wide Web. Floral wire service intermediaries A floral wire service, also known as a flower relay service is a company established primarily to facilitate order exchange and fulfillment between local florists and/or third-party sales agents of floral products. Floral wire services offer proprietary networks, clearing house services and operate as affiliate marketing sources. History The first floral wire service, established by a group of 15 US florists in 1910, was Florists' Telegraph Delivery Service (FTD). The group was formed as a cooperative and was mutually owned by its members. Members exchanged orders via telegraph messages and hence the name ' ...
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Horticulture
Horticulture is the branch of agriculture that deals with the art, science, technology, and business of plant cultivation. It includes the cultivation of fruits, vegetables, nuts, seeds, herbs, sprouts, mushrooms, algae, flowers, seaweeds and non-food crops such as grass and ornamental trees and plants. It also includes plant conservation, landscape restoration, landscape and garden design, construction, and maintenance, and arboriculture, ornamental trees and lawns. The study and practice of horticulture have been traced back thousands of years. Horticulture contributed to the transition from nomadic human communities to sedentary, or semi-sedentary, horticultural communities.von Hagen, V.W. (1957) The Ancient Sun Kingdoms Of The Americas. Ohio: The World Publishing Company Horticulture is divided into several categories which focus on the cultivation and processing of different types of plants and food items for specific purposes. In order to conserve the science of horticultur ...
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A Parisian Flower Market
A, or a, is the first letter and the first vowel of the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''a'' (pronounced ), plural ''aes''. It is similar in shape to the Ancient Greek letter alpha, from which it derives. The uppercase version consists of the two slanting sides of a triangle, crossed in the middle by a horizontal bar. The lowercase version can be written in two forms: the double-storey a and single-storey ɑ. The latter is commonly used in handwriting and fonts based on it, especially fonts intended to be read by children, and is also found in italic type. In English grammar, " a", and its variant " an", are indefinite articles. History The earliest certain ancestor of "A" is aleph (also written 'aleph), the first letter of the Phoenician alphabet, which consisted entirely of consonants (for that reason, it is also called an abjad to distinguish it f ...
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Retail
Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and then sells in smaller quantities to consumers for a profit. Retailers are the final link in the supply chain from producers to consumers. Retail markets and shops have a very ancient history, dating back to antiquity. Some of the earliest retailers were itinerant peddlers. Over the centuries, retail shops were transformed from little more than "rude booths" to the sophisticated shopping malls of the modern era. In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing. Digital technologies are also affecting the way that consumers pay for goods and services. Retailing support services may also include the provision ...
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Gardenia
''Gardenia'' is a genus of flowering plants in the coffee family, Rubiaceae, native to the tropical and subtropical regions of Africa, Asia, Madagascar and Pacific Islands, and Australia. The genus was named by Carl Linnaeus and John Ellis after Alexander Garden (1730–1791), a Scottish-born American naturalist. Description Gardenias are evergreen shrubs and small trees growing to tall. The leaves are opposite or in whorls of three or four, long and broad, dark green and glossy with a leathery texture. The flowers are solitary or in small clusters, white, or pale yellow, with a tubular-based corolla (botany) with 5–12 lobes (petals) from diameter. Flowering is from about mid-spring to mid-summer, and many species are strongly scented. Phytochemistry Many of the native gardenias of the Pacific Islands and elsewhere in the paleotropics possess a diverse array of natural products. Methoxylated and oxygenated flavonols, flavones, and triterpenes accumulate on the vegeta ...
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Rose
A rose is either a woody perennial flowering plant of the genus ''Rosa'' (), in the family Rosaceae (), or the flower it bears. There are over three hundred species and tens of thousands of cultivars. They form a group of plants that can be erect shrubs, climbing, or trailing, with stems that are often armed with sharp prickles. Their flowers vary in size and shape and are usually large and showy, in colours ranging from white through yellows and reds. Most species are native to Asia, with smaller numbers native to Europe, North America, and northwestern Africa. Species, cultivars and hybrids are all widely grown for their beauty and often are fragrant. Roses have acquired cultural significance in many societies. Rose plants range in size from compact, miniature roses, to climbers that can reach seven meters in height. Different species hybridize easily, and this has been used in the development of the wide range of garden roses. Etymology The name ''rose'' comes from L ...
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England
England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe by the North Sea to the east and the English Channel to the south. The country covers five-eighths of the island of Great Britain, which lies in the North Atlantic, and includes over 100 smaller islands, such as the Isles of Scilly and the Isle of Wight. The area now called England was first inhabited by modern humans during the Upper Paleolithic period, but takes its name from the Angles, a Germanic tribe deriving its name from the Anglia peninsula, who settled during the 5th and 6th centuries. England became a unified state in the 10th century and has had a significant cultural and legal impact on the wider world since the Age of Discovery, which began during the 15th century. The English language, the Anglican Church, and Engli ...
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Ikebana
is the Japanese art of flower arrangement. It is also known as . The tradition dates back to Heian period, when floral offerings were made at altars. Later, flower arrangements were instead used to adorn the (alcove) of a traditional Japanese home. reached its first zenith in the 16thcentury under the influence of Buddhist tea masters and has grown over the centuries, with numerous distinct schools extant today. is counted as one of the three classical Japanese arts of refinement, along with for incense appreciation and for tea and the tea ceremony. Etymology is from the Japanese and . Possible translations include "giving life to flowers" and "arranging flowers". History The pastime of viewing plants and appreciating flowers throughout the four seasons was established in Japan early on through the aristocracy. poetry anthologies such as the and from the Heian period (794–1185) included many poems on the topic of flowers. With the introduction of Budd ...
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Chuppah
A ''chuppah'' ( he, חוּפָּה, pl. חוּפּוֹת, ''chuppot'', literally, "canopy" or "covering"), also huppah, chipe, chupah, or chuppa, is a canopy under which a Judaism, Jewish couple stand during their Jewish wedding, wedding ceremony. It consists of a cloth or sheet, sometimes a tallit, stretched or supported over four poles, or sometimes manually held up by attendants to the ceremony. A ''chuppah'' symbolizes the home that the couple will build together. In a more general sense, ''chuppah'' refers to the method by which ''nesuin'', the second stage of a Jewish marriage, is accomplished. According to some opinions, it is accomplished by the couple standing under the canopy along with the rabbi who weds them; however, there are other views., Chapter 18 Customs A traditional ''chuppah'', especially in Orthodox Judaism, recommends that there be open sky exactly above the ''chuppah'', although this is not mandatory among Sephardic communities. If the wedding ceremony ...
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Aalsmeer
Aalsmeer () is a municipality and a town in the Netherlands, in the province of North Holland. Its name is derived from the Dutch for eel (''aal'') and lake (''meer''). Aalsmeer is bordered by the Westeinderplassen lake, the largest open water of the Randstad, and the Ringvaart Canal. The town is located 13 km (8 mi) southwest of Amsterdam. The town is sometimes referred to as the flower capital of the world, as the largest flower auction in the world is based in Aalsmeer, along with numerous nurseries and an experimental station for floriculture. Population centres The municipality of Aalsmeer consists of the following cities, towns, and villages: Aalsmeer, Kudelstaart, Oosteinde, as well as the hamlet Calslagen. Geology Aalsmeer is located on the border of the former Haarlem Lake. The older portion of town is built on peat, and is surrounded by polders. The polders consist of loamy soil and are below sea level. History Aalsmeer is first referenced in a document ...
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Naaldwijk
Naaldwijk () is a town in the Dutch province of South Holland. It is a part of the municipality of Westland, and lies about 10 km southwest of The Hague. Naaldwijk lies in the heart of Westland. The largest economic sector is greenhouse horticulture. The largest flower auction site in the world, operated by , can be found in the nearby village of Honselersdijk. Naaldwijk was previously a municipality in its own right, covering an area of 25.33 km² (of which 0.23 km² water). It included the towns Honselersdijk and Maasdijk. On 1 January 2004 the municipality of Naaldwijk was merged with the neighbouring municipalities De Lier, 's-Gravenzande, Monster, and Wateringen to create the municipality of Westland. Naaldwijk is now the administrative capital of Westland. The village of "Naaldwijk" has a population of around 15,440.Statistics Netherlands (CBS)''Statline: Kerncijfers wijken en buurten 2003-2005'' As of 1 January 2005. The statistical area "Naaldwijk", whi ...
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