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Tongal
Tongal is a platform for content creation, used by studios, brands and talent worldwide. Founded in New York City in 2009," Tongal is now based in Santa Monica, California. The company maintains an online platform that connects businesses in need of creative work with an online community of writers, directors, and production companies. Tongal contributors earn money when their pitches are greenlit by clients. Tongal's original methodology for completing projects allows anyone to contribute at any of the steps along the way — from ideation through the production of content. Tongal's creative community creates TV commercials, original content, digital advertising, and instructional videos. Beyond projects for organizations such as Sundance, Tongal's other clients have included LEGO, Mattel, Procter & Gamble, Unilever, Johnson & Johnson and NASA. History Founding and business model (2007-2009) Tongal was founded by James DeJulio, Rob Salvatore, and Mark Burrell, who first be ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pringles
Pringles is an American brand of stackable potato-based crisps. Originally sold by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips", the brand was sold in 2012 to the current owner, Kellogg's. As of 2011, Pringles were sold in more than 140 countries. In 2012, Pringles were the fourth most popular snack brand after Lay's, Doritos and Cheetos (all manufactured by Frito-Lay), with 2.2% market share globally. History In 1956, Procter & Gamble assigned a task to chemist Fredric J. Baur (1918-2008): to develop a new kind of potato chips to address consumer complaints about broken, greasy, and stale chips, as well as air in the bags. Baur spent 2 years developing saddle-shaped chips from fried dough, and selected a tubular can as the chips' container. The saddle-shape of Pringles chips is mathematically known as a hyperbolic paraboloid. However, Baur could not figure out how to make the chips palatable, and was pulled off the task to work on anot ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Wisdom Of Crowds
''The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations'', published in 2004, is a book written by James Surowiecki about the aggregation of information in groups, resulting in decisions that, he argues, are often better than could have been made by any single member of the group. The book presents numerous case studies and anecdotes to illustrate its argument, and touches on several fields, primarily economics and psychology. The opening anecdote relates Francis Galton's surprise that the crowd at a county fair accurately guessed the weight of an ox when their individual guesses were averaged (the average was closer to the ox's true butchered weight than the estimates of most crowd members). The book relates to diverse collections of independently deciding individuals, rather than crowd psychology as traditionally understood. Its central thesis, that a diverse collection of independently decidi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PepsiCo
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998. As of January 2021, the company possesses 23 brands that have over US$1 billion in sales annually. PepsiCo has operations all around the world and its products were distributed across more than 200 countries, resulting in annual net revenues of ov ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pitch (filmmaking)
In filmmaking, a pitch is a concise verbal (and sometimes visual) presentation of an idea for a film or TV series generally made by a screenwriter or film director to a film producer or studio executive in the hope of attracting development finance to pay for the writing of a screenplay. The expression is borrowed from "sales pitch". A pitch is used throughout different stages of production, such as casting and distribution, as well as to urge film producers to further fund a project.Steiff, p. 58 Filmmakers who devise a pitch tend to manufacture a production package, which is handed out to each potential investor during the pitch. The package contains the basic information for the filmmaker's project, such as a plot synopsis and budgeting values. Sometimes, filmmakers will produce an independent pitch trailer as a part of the package to help potential financiers better visualize the project and the filmmaker's vision. Though pitches are usually made on the basis of a full scr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Edison Awards
Edison Awards is an American company that runs an annual competition honoring excellence in innovation in a broad range of categories. Company The Edison Awards were established by the American Marketing Association in 1987 and has been an independent enterprise since 2008. Awards The Edison Awards are named after the inventor Thomas Edison. They honor innovations in product and service development, marketing and human-centered design. Categories range from green technology to medical breakthroughs. Entrants must meet strict innovation criteria and competencies as defined in the book ''Innovate Like Edison: The Success System of America's Greatest Inventor'' (Gelb & Caldicott 2007). The Edison Awards Steering Committee reviews nominations; the finalists are then voted on by a large panel drawn from business professionals, scientists and academia. Entries are judged based on societal impact, creativity and marketplace success. In 2013, there were 14 categories and 38 sub-cate ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Inc 500
''Inc.'' is an American business magazine founded in 1979 and based in New York City. The magazine publishes six issues per year, along with surrounding online and social media content. The magazine also produces several live and virtual events yearly. Published by Mansueto Ventures, ''Inc.'' is best known for its annual rankings of the fastest-growing privately held companies in the United States, called the "Inc. 500" and "Inc. 5000." History ''Inc.'' was founded in Boston by Bernie Goldhirsh, and its first issue appeared in April 1979. Goldhirsh was an MIT-trained mechanical engineer who founded ''Sail'' magazine, which he sold for $10 million in 1980. Paul W. Kellam, who had joined Goldhirsh's company as editor of ''Marine Business'', was one of ''Inc.'' first editors. Goldhirsh kept a low profile, and George Gendron, who served as editor-in-chief from 1980 to 2002, was considered the "public face" of the magazine. In 2000, Goldhirsh sold the magazine to German publishing hou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and Northern Ireland. The United Kingdom includes the island of Great Britain, the north-eastern part of the island of Ireland, and many smaller islands within the British Isles. Northern Ireland shares a land border with the Republic of Ireland; otherwise, the United Kingdom is surrounded by the Atlantic Ocean, the North Sea, the English Channel, the Celtic Sea and the Irish Sea. The total area of the United Kingdom is , with an estimated 2020 population of more than 67 million people. The United Kingdom has evolved from a series of annexations, unions and separations of constituent countries over several hundred years. The Treaty of Union between the Kingdom of England (which included Wales, annexed in 1542) and the Kingdom of Scotland in 170 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Kellogg School Of Management
The Kellogg School of Management at Northwestern University (also known as Kellogg) is the business school of Northwestern University, a private research university in Evanston, Illinois. Founded in 1908, Kellogg is one of the oldest and most prestigious business schools in the world. Its faculty, alumni, and students have made significant contributions to fields such as marketing, management sciences, and decision sciences. History Early history (1908–1950) The school was founded in 1908 as Northwestern University's School of Commerce. It offered a part-time evening program. It was a founding member of the Association to Advance Collegiate Schools of Business, that sets accreditation standards for business schools. The school played a major role in helping to establish the Graduate Management Admission Test. Also, researchers associated with the school have made contributions to fields such as marketing and decision sciences. For instance, Walter Dill Scott, a pioneer in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Super Bowl
The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game is played on the second Sunday in February. Prior Super Bowls were played on Sundays in early to mid-January from 1967 to 1978, late January from 1979 to 2003, and the first Sunday of February from 2004 to 2021. Winning teams are awarded the Vince Lombardi Trophy, named for the coach who won the first two Super Bowls. Due to the NFL restricting use of its "Super Bowl" trademark, it is frequently referred to as the "big game" or other generic terms by non-sponsoring corporations. The day the game is played is often referred to as "Super Bowl Sunday" or simply "Super Sunday". The game was created as part of a 1966 merger agreement between the NFL and the competing American Football League (AFL) to have their best teams compete for a champi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Speed Stick
Speed Stick is an American brand of deodorant/antiperspirant produced by multinational healthcare company Colgate-Palmolive. It was formerly known as "Mennen Speed Stick" prior to Colgate-Palmolive's purchase of The Mennen Company. Currently, the products feature the words "by Mennen" in a small font on the label. Speed Stick comes in both deodorant and antiperspirant forms. Speed Stick is both a sponsor and the official antiperspirant of the NHL. Speed Stick comes in forms for men and women (Lady Speed Stick) and in stronger "24/7" forms. Both Speed Stick and Lady Speed Stick are available in Stick and Gel form. Speed Stick product types include 24/7, Pro, Stain Guard, Irish Spring, and Original. Sponsors Speed Stick was promoted on ''Between Two Ferns with Zach Galifianakis'', in which Zach Galifianakis would abruptly cut an interview in half to promote the product. Speed Stick bought a 30-second commercial on CBS during Super Bowl XLVII. Since the beginning of 2014, Speed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Insight Venture Partners
Insight Partners (previously Insight Venture Partners) is an American venture capital and private equity firm based in New York City. The firm invests in growth-stage technology, software and Internet businesses. History Insight Partners was founded in 1995 by Jeff Horing and Jerry Murdock. Insight Partners raised more than $90 billion in capital commitments, including $20 billion in its Fund XII in 2021. In March 2019, Insight Venture Partners changed its name to Insight Partners. In October 2019, the firm established an office in Tel Aviv. In 2020, Insight Partners joined Diligent Corporation's initiative and pledged to create five new board roles among its portfolio companies for racially diverse candidates. In 2020, Insight Partners backed software startup JFrog's initial public offering (IPO), followed by 1stdibs' IPO in 2021. In April 2021, Insight Partners raised $1.56 billion for the Insight Partners Opportunities Fund I LP, a new fund outside of its flagship growth-inv ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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