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Sussie Morrish
Sussie Celna Morrish is a Filipina–New Zealand marketing academic, and is a full professor at the University of Canterbury, specialising in entrepreneurship, strategic marketing and the hospitality industry. Academic career Morrish is originally from the Philippines. Morrish lectured at the University of Auckland from 2005 to 2009, whilst at the same time completing a PhD titled ''Portfolio entrepreneurs: pathways to growth and development'' at the University of Canterbury in 2008. Her thesis was supervised by Professor Bob Hamilton and Associate Professor Nilakant. Morrish then joined the faculty of the Department of Management, Marketing and Entrepreneurship at University of Canterbury, rising to full professor. Morrish teaches in the areas of strategic marketing and entrepreneurship. Morrish is interested in entrepreneurship and the hospitality industry. She tracked numbers of hospitality businesses in Christchurch after the 2011 earthquakes An earthquakealso call ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Canterbury
The University of Canterbury (UC; ; postnominal abbreviation ''Cantuar.'' or ''Cant.'' for ''Cantuariensis'', the Latin name for Canterbury) is a public research university based in Christchurch, New Zealand. It was founded in 1873 as Canterbury College, the first constituent college of the University of New Zealand. It is New Zealand's second-oldest university, after the University of Otago, which was founded four years earlier, in 1869. Its original campus was in the Christchurch Central City, but in 1961 it became an independent university and began moving out of its original neo-Gothic buildings, which were re-purposed as the Christchurch Arts Centre. The move was completed on 1 May 1975 and the university now operates its main campus in the Christchurch suburb of Ilam. The university offers bachelors, masters, and doctoral degrees in, among others, Arts, Commerce, Education (physical education), Fine Arts, Forestry, Health Sciences, International Relations and Diplom ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Entrepreneurship
Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entrepreneur () is an businessperson, individual who creates and/or invests in one or more businesses, bearing most of the risks and enjoying most of the rewards. The process of setting up a business is known as "entrepreneurship". The entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services, and business/or procedures. More narrow definitions have described entrepreneurship as the process of designing, launching and running a new business, often similar to a small business, or (per ''Business Dictionary'') as the "capacity and willingness to develop, organize and manage a business venture along with any of its risks to make a Profit (accounting), profit". The people who create these businesses are often referred to as "e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Strategy
Marketing strategy refers to efforts undertaken by an Organizational structure, organization to increase its sales and achieve competitive advantage. In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information. Strategic marketing emerged in the 1970s and 1980s as a distinct field of study, branching out of strategic management. Marketing strategies concern the link between the organization and its customers, and how best to leverage resources within an organization to achieve a competitive advantage. In recent years, the advent of digital marketing has revolutionized strategic marketing practices, introducing new avenues for customer engagement and data-driven decision-making. Marketing management versus marketing strategy The terms “strategic” and “managerial” marketing distinguish between two processes, each with different goals and concep ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hospitality Industry
The hospitality industry is a broad category of fields within the service industry that includes lodging, food and beverage services, event planning, theme parks, travel agency, tourism, hotels, restaurants, nightclubs, and bars. Sectors According to the Cambridge Business English Dictionary the "hospitality industry" consists of hotels and food service, equivalent to NAICS code 72, "Accommodation and Food Service". Definition in the United States In 2020, the United States Department of Labor Standard Industrial Classification (SIC) defines the hospitality industry more broadly, including: * 701 Hotels and Motels, including auto courts, bed and breakfast inns, cabins and cottages, casino hotels, hostels, hotels (except residential ones), inns furnishing food and lodging, motels, recreational hotels, resort hotels, seasonal hotels, ski lodges and resorts, tourist cabins and tourist courts * 704 Organization Hotels and Lodging Houses, On a Membership Basis * 58 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philippines
The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a total area of roughly 300,000 square kilometers, which are broadly categorized in Island groups of the Philippines, three main geographical divisions from north to south: Luzon, Visayas, and Mindanao. With a population of over 110 million, it is the world's List of countries and dependencies by population, twelfth-most-populous country. The Philippines is bounded by the South China Sea to the west, the Philippine Sea to the east, and the Celebes Sea to the south. It shares maritime borders with Taiwan to the north, Japan to the northeast, Palau to the east and southeast, Indonesia to the south, Malaysia to the southwest, Vietnam to the west, and China to the northwest. It has Ethnic groups in the Philippines, diverse ethnicities and Culture o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Auckland
The University of Auckland (; Māori: ''Waipapa Taumata Rau'') is a public research university based in Auckland, New Zealand. The institution was established in 1883 as a constituent college of the University of New Zealand. Initially located in a repurposed courthouse, the university has grown substantially over the years. As of 2024, it stands as the largest university in New Zealand by enrolment, teaching approximately 43,000 students across three major campuses in central Auckland. The university conducts teaching and learning within six faculties, two research institutes, and other institutes and centres. The City Campus, in the Auckland central business district, hosts the majority of students and faculties. History Origins The University of Auckland began as a constituent college of the University of New Zealand, founded on 23 May 1883 as ''Auckland University College''. Stewardship of the university during its establishment period was the responsibility of Joh ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2011 Christchurch Earthquake
A major earthquake occurred in Christchurch on Tuesday 22 February 2011 at 12:51 p.m. New Zealand Daylight Time, local time (23:51 Coordinated Universal Time, UTC, 21 February). The () earthquake struck the Canterbury Region in the South Island, centred south-east of the central business district. It caused widespread damage across Christchurch, killing 185 people in List of disasters in New Zealand by death toll, New Zealand's fifth-deadliest disaster. Scientists classified it as an intraplate earthquake and a potential aftershock of the 2010 Canterbury earthquake, September 2010 Canterbury earthquake. Christchurch's central city and eastern suburbs were badly affected, with damage to buildings and infrastructure already weakened by the 2010 Canterbury earthquake and its aftershocks. Significant soil liquefaction, liquefaction affected the eastern suburbs, producing around 400,000 tonnes of silt. The earthquake was felt across the South Island and parts of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Otago Daily Times
The ''Otago Daily Times'' (''ODT'') is a newspaper published by Allied Press Ltd in Dunedin, New Zealand. The ''ODT'' is one of the country's four main daily newspapers, serving the southern South Island with a circulation of around 26,000 and a combined print and digital annual audience of 304,000. Founded in 1861 it is New Zealand's oldest surviving daily newspaper – Christchurch's '' The Press'', six months older, was a weekly paper until March 1863. Its motto is "Optima Durant" or "Quality Endures". History Founding The ''ODT'' was founded by William H. Cutten and Julius (later Sir Julius) Vogel during the boom following the discovery of gold at the Tuapeka, the first of the Otago goldrushes. Co-founder Vogel had learnt the newspaper trade while working as a goldfields correspondent, journalist and editor in Victoria prior to immigrating to New Zealand. Vogel had arrived in Otago in early October 1861 at the age of 26 and soon took up employment at the ''Otago Colonis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Stuff (website)
Stuff is a New Zealand news media website owned by newspaper conglomerate Stuff Ltd (formerly called Fairfax). As of early 2024, it is the most popular news website in New Zealand, with a monthly unique audience of more than 2 million. Stuff was founded in 2000, and publishes breaking news, weather, sport, politics, video, entertainment, business and life and style content from Stuff Ltd's newspapers, which include New Zealand's second- and third-highest circulation daily newspapers, ''The Post'' and '' The Press'', and the highest circulation weekly, '' Sunday Star-Times'', as well as international news wire services. Stuff has won numerous awards at the Newspaper Publishers' Association awards including 'Best News Website or App' in 2014 and 2019, and 'Website of the Year' in 2013 and 2018, 'Best News Website in 2019', and 'Digital News Provider of the Year' in 2024 and 2025. History Independent Newspapers Ltd, 2000–2003 The former New Zealand media company Independ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Press
''The Press'' () is a daily newspaper published in Christchurch, New Zealand, owned by media business Stuff (company), Stuff Ltd. First published in 1861, the newspaper is the largest circulating daily in the South Island and publishes Monday to Saturday. One community newspaper—''Northern Outlook''—is also published by ''The Press'' and is free. The newspaper has won the title of New Zealand Newspaper of the Year (in its circulation category) three times: in 2006, 2007 and 2012. It has also won the overall Newspaper of the Year title twice: in 2006 and 2007. History Origins James FitzGerald (New Zealand politician), James FitzGerald came to Lyttelton, New Zealand, Lyttelton on the ''Charlotte Jane'' in December 1850, and was from January 1851 the first editor of the ''Lyttelton Times'', Canterbury, New Zealand, Canterbury's first newspaper. From 1853, he focussed on politics and withdrew from the ''Lyttelton Times''. After several years in England, he returned to Cante ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Macromarketing
''The Journal of Macromarketing'' is a peer-reviewed academic journal that publishes papers in the field of business. The journal's editor is Mark Peterson (University of Wyoming). It has been in publication since 1981 and is currently published by SAGE Publications. Scope ''The Journal of Macromarketing'' aims to examine social issues and how they are affected by factors such as marketing, society influences and the conduct of marketing. The journal is multidisciplinary and covers areas such as management, economics and sociology. Abstracting and indexing ''The Journal of Macromarketing'' is abstracted and indexed in, among other databases: SCOPUS, and the Social Sciences Citation Index. According to the ''Journal Citation Reports'', its 2017 impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a type of journal ranking. Journals with higher impact factor values are considered more prestigious or important within their field. T ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New Zealand Academics
New or NEW may refer to: Music * New, singer of K-pop group The Boyz * ''New'' (album), by Paul McCartney, 2013 ** "New" (Paul McCartney song), 2013 * ''New'' (EP), by Regurgitator, 1995 * "New" (Daya song), 2017 * "New" (No Doubt song), 1999 * "new", a song by Loona from the 2017 single album '' Yves'' * "The New", a song by Interpol from the 2002 album ''Turn On the Bright Lights'' Transportation * Lakefront Airport, New Orleans, U.S., IATA airport code NEW * Newcraighall railway station, Scotland, station code NEW Other uses * ''New'' (film), a 2004 Tamil movie * New (surname), an English family name * NEW (TV station), in Australia * new and delete (C++), in the computer programming language * Net economic welfare, a proposed macroeconomic indicator * Net explosive weight, also known as net explosive quantity * Network of enlightened Women, an American organization * Newar language, ISO 639-2/3 language code new * Next Entertainment World, a South Korean media compan ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
