Sussie Celna Morrish is a Filipina–New Zealand marketing academic, and is a full professor at the

University of Canterbury The University of Canterbury (UC; ; postnominal abbreviation ''Cantuar.'' or ''Cant.'' for ''Cantuariensis'', the Latin name for Canterbury) is a public research university based in Christchurch, New Zealand. It was founded in 1873 as Canterbur ...

, specialising in

entrepreneurship Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk (assumed by a traditional business), and potentially involving values besides simply economic ones. An entrepreneu ...

strategic marketing Marketing strategy refers to efforts undertaken by an Organizational structure, organization to increase its sales and achieve competitive advantage. In other words, it is the method of advertising a company's products to the public through an est ...

and the

hospitality Hospitality is the relationship of a host towards a guest, wherein the host receives the guest with some amount of goodwill and welcome. This includes the reception and entertainment of guests, visitors, or strangers. Louis de Jaucourt, Louis, ...

industry.

Academic career

Morrish is originally from the

Philippines The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...

. Morrish lectured at the

University of Auckland The University of Auckland (; Māori: ''Waipapa Taumata Rau'') is a public research university based in Auckland, New Zealand. The institution was established in 1883 as a constituent college of the University of New Zealand. Initially loc ...

from 2005 to 2009, whilst at the same time completing a

PhD A Doctor of Philosophy (PhD, DPhil; or ) is a terminal degree that usually denotes the highest level of academic achievement in a given discipline and is awarded following a course of graduate study and original research. The name of the deg ...

titled ''Portfolio entrepreneurs: pathways to growth and development'' at the University of Canterbury in 2008. Her thesis was supervised by Professor Bob Hamilton and Associate Professor Nilakant. Morrish then joined the faculty of the Department of Management, Marketing and Entrepreneurship at University of Canterbury, rising to full professor. Morrish teaches in the areas of strategic marketing and entrepreneurship. Morrish is interested in entrepreneurship and the hospitality industry. She tracked numbers of hospitality businesses in Christchurch after the 2011

earthquakes An earthquakealso called a quake, tremor, or tembloris the shaking of the Earth's surface resulting from a sudden release of energy in the lithosphere that creates seismic waves. Earthquakes can range in intensity, from those so weak they c ...

, noting that cafes and restaurants had returned to pre-quake numbers within about three years, and that some businesses used the disruption as an opportunity to reposition themselves or their brand in the market. Morrish also researches food security and luxury consumption. Morrish is an associate editor of the ''Journal of Strategic Marketing,'' the '' Journal of Macromarketing'' and the ''Journal of Research in Marketing and Entrepreneurship'', and was guest editor of the second edition of ''Journal of Research in Marketing and Entrepreneurship'' in 2011. She also serves on the Advisory Board of the Global Research Conference on Marketing and Entrepreneurship.

Selected works

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References

External links

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What if Entrepreneurs led the Christchurch Rebuild?
' Sussie Morrish speaking in September 2004, via YouTube {{DEFAULTSORT:Morrish, Sussie Celna New Zealand academics New Zealand women academics Academic staff of the University of Canterbury University of Canterbury alumni Filipino women Filipino emigrants to New Zealand