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Search Engine Watch
Search Engine Watch (SEW) provides news and information about search engines and search engine marketing. Search Engine Watch was started by Danny Sullivan (technologist), Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amount to Mecklermedia (now WebMediaBrands). In 2005 the website and related Search Engine Strategies conference series were sold to Incisive Media for $43 million. On November 30, 2006, Danny Sullivan left Search Engine Watch, after his resignation announcement on August 29, 2006. Rebecca Lieb was named editor-in-chief the following month. In 2015, Incisive Media sold SES, Search Engine Watch, and ClickZ to Blenheim Chalcot. Google's Matt Cutts has called Search Engine Watch "a must read." Yahoo's Tim Mayer has said that it is the "most authoritative source on search." See also * List of search engines * Pay per click References External links * Internet search engines American technology news websites {{web-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Danny Sullivan (technologist)
Danny Sullivan is an American technologist, journalist, and entrepreneur. He is the founder of Search Engine Watch in 1997, one of the earliest online publications about search engine marketing. He also launched ''Search Engine Strategies'', one of the earliest search marketing trade shows. After selling both companies in 2006, he co-founded ''Search Engine Land'', another search marketing publication. In 2017, he joined Google as an adviser at the search division of the company. He has been credited with popularizing the term “search engine marketing” and has been described as the father of the search engine marketing industry. Biography Sullivan was born in 1965 and raised in California. He graduated from the University of California, Irvine, and was a reporter for the ''Los Angeles Times'' and the ''Orange County Register''. He helped found Maximized Online with programmer Ken Spreitzer. Later he married Lorna Harris, and lived for several years in Chitterne, a small vil ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engines
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searched b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings and increase the Call to action (CTA) on the website. Market In 2007, U.S. advertisers spent US $24.6 billion on search engine marketing. In Q2 2015, Google (73.7%) and the Yahoo/Bing (26.3%) partnership accounted for almost 100% of U.S. search engine spend. As of 2006, SEM was growing much faster than traditional advertising and even other channels of online marketing. Managing search campaigns is either done directly with the SEM vendor or through an SEM tool provider. It may also be self-serve or through an advertising agency. As of October 2016, Google lead ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mecklermedia
Mecklermedia (formerly Internet.com LLC, Jupitermedia Inc., Mediabistro Inc. and WebMediaBrands Corporation) was a U.S.-based corporation. The original WebMediaBrands was established in 1994, and headquartered in New York. Founded by Alan M. Meckler and Tristan Louis, the company provides business-to-business (B2B) services for creative, business and information technology professionals, including recruitment and event promotion. Until 2014, the company also operated a group of websites aimed towards the B2B market—particularly blogs covering various aspects of the media industry. In August 2014, Mediabistro sold its editorial properties to Prometheus Global Media, a subsidiary of Guggenheim Partners, for $8 million. The company announced it would liquidate itself on December 22, 2015 History In 1994, Alan Meckler, then CEO of Mecklermedia, created MecklerWeb as an addendum to his offerings in print (''Virtual Reality World'', ''CDrom World'', and ''Internet World'') an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Engine Strategies
Search Engine Strategies (SES) is a conference series focused on search engine marketing and search engine optimization.Jefferson Graham (August 14, 2006)Google search ads find momentum ''USA Today'', retrieved March 8, 2008 History The conference was created by Danny Sullivan, founder and former lead editor of Search Engine Watch. The first SES conference was on November 18, 1999 in San Francisco, California and marked the first formal occasion that site owners had met with search engines. The conference expanded internationally in 2000 when the first SES UK was held in London, England on April 27, 2000, followed by Denmark in 2001, Germany in 2002, and France, Sweden, Canada, Italy and China until 2006. The growth of the industry caused the creation of special niche SES Conferences such as SES Multimedia & Mobile Edition and SES Latino. Where SES Latino 2006 and 2007 was moderated by conference chair Nacho Hernandez. Incisive Media purchased Search Engine Watch from MecklerMedia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Incisive Media
''Incisive Media'' is a B2B information and events business. It is based in London, United Kingdom. History Incisive Media is a business-to-business (B2B) information and events company founded by Tim Weller, in 1994 with the launch of ''Investment Week''. It acquired Timothy Benn Publishing (owner of ''Post Magazine'') in August 2000. It was listed on the main market of the London Stock Exchange in December 2000 which valued the business at c. £73m. During the next six years the business completed a number of acquisitions including ''Matching Hat, Risk Waters, Initiative Europe (Unquote), Search Engine Strategies, Global Professional Media, Asian Venture Capital Journal'' and ''Pacific Prospect''. However, as a public company it was difficult to take advantage of some of the larger consolidation opportunities that existed, so in December 2006 Tim Weller led a management buyout deal backed by Apax Partners that valued Incisive Media at £275 million. Within a few months of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Matt Cutts
Matthew Cutts (born 1972 or 1973) is an American software engineer. Cutts is the former Administrator of the United States Digital Service. He was first appointed as acting administrator, to later be confirmed as full administrator in October 2018. Cutts previously worked with Google as part of the search quality team on search engine optimization issues. He is the former head of the web spam team at Google. Education Cutts completed his high school career in Morehead, Kentucky at Rowan County Senior High School. He received a bachelor's degree in computer science and mathematics from the University of Kentucky in 1995. He went on to receive a Master of Science degree from the University of North Carolina at Chapel Hill in 1998. Career Cutts started his career in search when working on his Ph.D. at the University of North Carolina at Chapel Hill. In January 2000, Cutts joined Google as a software engineer. At 2007 PubCon, Cutts stated that his field of study was computer science ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yahoo
Yahoo! (, styled yahoo''!'' in its logo) is an American web services provider. It is headquartered in Sunnyvale, California and operated by the namesake company Yahoo! Inc. (2017–present), Yahoo Inc., which is 90% owned by investment funds managed by Apollo Global Management and 10% by Verizon Communications. It provides a web portal, search engine Yahoo! Search, Yahoo Search, and related services, including My Yahoo!, Yahoo! Mail, Yahoo Mail, Yahoo! News, Yahoo News, Yahoo! Finance, Yahoo Finance, Yahoo! Sports, Yahoo Sports and its advertising platform, Yahoo! Native. Yahoo was established by Jerry Yang and David Filo in January 1994 and was one of the pioneers of the early Internet era in the 1990s. However, usage declined in the late 2000s as some services discontinued and it lost market share to Facebook and Google. History Founding In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of Search Engines
Search engines, including web search engines, selection-based search engines, metasearch engines, desktop search tools, and web portals and vertical market websites have a search facility for online databases. By content/topic General † Main website is a portal Geographically localized Accountancy * IFACnet Business * Business.com * GenieKnows (United States and Canada) * GlobalSpec * Nexis (Lexis Nexis) * Thomasnet (United States) Computers * Shodan (website) Content * Openverse, search engine for open content. Dark web * Ahmia * Grams * TorSearch Education General: * Chegg * SkilledUp Academic materials only: * BASE (search engine) * ChemRefer * CiteULike * Google Scholar * Library of Congress * Semantic Scholar Enterprise *Apache Solr * Jumper 2.0: Universal search powered by Enterprise bookmarking * Oracle Corporation: Secure Enterprise Search 10g * Q-Sensei: Q-Sensei Enterprise * Swiftype: Swiftype Search * TeraText: TeraText ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pay Per Click
Pay-per-click (PPC) is an internet advertising model used to drive traffic to websites, in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising formerly Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC display advertisements, also known as banner ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising, but instead usually charge on a cost per thousand impressions (CPM). Social networks such as Facebook, Instagram, LinkedIn, Reddit, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Internet Search Engines
A search engine is a software system designed to carry out Web search query, web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The Search engine results page, search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its Search engine indexing, index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also data mining, mine data available in databases or open directories. Unlike web directories and social bookmarking, social bookmarking sites, which are maintained by human editors, search engines also maintain real-time computing, real-tim ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
