Search Engine Strategies (SES) is a conference series focused on
search engine marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine opti ...
and
search engine optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organ ...
Danny Sullivan
Daniel John Sullivan III (born March 9, 1950), better known as Danny Sullivan, is an American former racing driver. He earned 17 wins in the CART Indy Car World Series, including the 1985 Indianapolis 500. Sullivan won the 1988 CART Champions ...
, founder and former lead editor of
Search Engine Watch
Search Engine Watch (SEW) provides news and information about search engines and search engine marketing.
Search Engine Watch was started by Danny Sullivan (technologist), Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amou ...
. The firstSearch Engine Strategies '99 Homepage /ref> SES conference was on November 18, 1999 in
San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
, California and marked the first formal occasion that site owners had met with search engines.
The conference expanded internationally in 2000 when the first SES UK was held in
London, England
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major s ...
on April 27, 2000, followed by
Denmark
)
, song = ( en, "King Christian stood by the lofty mast")
, song_type = National and royal anthem
, image_map = EU-Denmark.svg
, map_caption =
, subdivision_type = Sovereign state
, subdivision_name = Danish Realm, Kingdom of Denmark
...
in 2001,
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
in 2002, and France, Sweden, Canada, Italy and China until 2006. The growth of the industry caused the creation of special niche SES Conferences such as SES Multimedia & Mobile Edition and SES Latino. Where SES Latino 2006 and 2007 was moderated by conference chair Nacho Hernandez.
Incisive Media
''Incisive Media'' is a B2B information and events business. It is based in London, United Kingdom.
History
Incisive Media is a business-to-business (B2B) information and events company founded by Tim Weller, in 1994 with the launch of ''Inves ...
purchased
Search Engine Watch
Search Engine Watch (SEW) provides news and information about search engines and search engine marketing.
Search Engine Watch was started by Danny Sullivan (technologist), Danny Sullivan in 1996. In 1997, Sullivan sold it for an undisclosed amou ...
from MecklerMedia (now
Jupitermedia
Mecklermedia (formerly Internet.com LLC, Jupitermedia Inc., Mediabistro Inc. and WebMediaBrands Corporation) was a U.S.-based corporation. The original WebMediaBrands was established in 1994, and headquartered in New York. Founded by Alan M. ...
) for $43 million in 2005Sale of Search Engine Strategies trade show and ClickZ.com Network of Web sites, incl. SearchEngineWatch.com Press release by Jupitermedia Corporation (Nasdaq: JUPM), August 2, 2005 that year.
Just over a year after the purchase, Sullivan announced his resignation from guiding the series on August 29, 2006 after a contract dispute but later agreed to run two further shows in the US and speak at a third during 2007.
In 2015, Incisive Media sold SES, Search Engine Watch, and ClickZ to Blenheim Chalcot.
"Google Dance"
One of the highlights of the Search Engine Strategies San Jose event, is the party at Google headquarters in
Mountain View, CA
Mountain View is a city in Santa Clara County, California, United States. Named for its views of the Santa Cruz Mountains, it has a population of 82,376.
Mountain View was integral to the early history and growth of Silicon Valley, and is the ...
(
Googleplex
The Googleplex is the corporate headquarters complex of Google and its parent company, Alphabet Inc. It is located at 1600 Amphitheatre Parkway in Mountain View, California.
The original complex, with of office space, is the company's second la ...
), dubbed "Google Dance".
See also
*
Search engine optimization
Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid traffic (known as "natural" or "Organ ...
*
Social media optimization
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking si ...
*
Search engine marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine opti ...
*
Internet marketing
The Internet (or internet) is the global system of interconnected computer networks that uses the Internet protocol suite (TCP/IP) to communicate between networks and devices. It is a '' network of networks'' that consists of private, pub ...