Rohan Oza
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Rohan Oza
Rohan Oza is an American businessman, investor, and marketing expert behind several large brands. Rohan has been a recurring guest on the television show ''Shark Tank''. Early life Oza was born in Zambia in an ethnic Indian family. He studied at Harrow School. Oza went on to study manufacturing and industrial engineering at Nottingham University. He pivoted to marketing and corporate strategy while at the University of Michigan, where he received his MBA. Career Oza began his career in the town of Slough as the manufacturing manager behind Mars' M&M's. Oza got his start in marketing by advertising Snickers for Mars, Incorporated in Europe. He later was hired as a marketing manager for The Coca-Cola Company. He has been credited for revitalizing the Sprite brand by signing Kobe Bryant as a spokesperson. Oza also worked with Andy Roddick, Michael Vick, Tom Brady, LeBron James, Jennifer Aniston, Gal Gadot, 50 Cent, Ne-Yo, Rihanna and Madonna as celebrity endorsements. He left ...
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Livingstone, Zambia
Livingstone is a city in Zambia. Until 1935, it served as the capital city of Zambia (then Northern Rhodesia). Lying 10 km (6.2 mi) to the north of the Zambezi River, it is a tourism attraction center for the Victoria Falls, Zambia, Victoria Falls and a border town with road and rail connections to Zimbabwe on the other side of the Victoria Falls. A historic British Empire, British colonial city, its present population was enumerated at 134,349 inhabitants at the 2010 census. It is named after David Livingstone, the Scotland, Scottish explorer and missionary who was the first European to Exploration, explore the area. Pre-colonial History Mukuni, to the south-east of present-day Livingstone, was the largest village in the area before Livingstone was founded. Its Leya language, Baleya inhabitants, originally from the Rozwi culture in Zimbabwe, were conquered by Chief Mukunda, Mukuni who came from the DR Congo, Congo in the 16th century. Another group of Baleya under Chief ...
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LeBron James
LeBron Raymone James Sr. (; born December 30, 1984) is an American professional basketball player for the Los Angeles Lakers of the National Basketball Association (NBA). Nicknamed "King James", he is widely considered one of the greatest players ever and is often compared to Michael Jordan in debates over the greatest basketball player of all time. James has won four NBA championships, four NBA MVP awards, four NBA Finals MVP awards, three All-Star MVP awards, and two Olympic gold medals. James has scored the most points in the playoffs, the most career points (playoffs and regular season combined), and the second most regular season points, and has the seventh most career assists. He has been selected an NBA All-Star 18 times, to the All-NBA Team a record 18 times, and to the NBA All-Defensive First Team five times. He has competed in 10 NBA Finals, the third most all time, including eight consecutively between 2011 and 2018 (first four with Miami, second four with Clevel ...
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Bulletproof Coffee
Dave Asprey (born October 30,1972) is an American entrepreneur, author and advocate of a pseudoscientific low-carbohydrate high-fat diet known as the Bulletproof diet. He founded Bulletproof 360, Inc. in 2013, and in 2017, founded Bulletproof Nutrition Inc. ''Men's Health'' described Asprey as a "lifestyle guru". Asprey is also known for his early adoption of the Internet for commerce and selling caffeine-molecule t-shirts via the alt.drugs.caffeine newsgroup in 1994 and his promotion of the " biohacker" movement. Previously, Asprey held executive and director positions for technology companies including Trend Micro, Blue Coat Systems, and Citrix Systems. Career Asprey attended UCSB and majored in computer science and later earned his undergraduate degree in computer information systems from California State University, Stanislaus. He went on to earn an MBA from the Wharton School of the University of Pennsylvania. After graduation from college, Asprey worked in the IT industry ...
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Glaceau Smartwater
Glaceau Smartwater (stylized as smartwater) is a brand of bottled water owned by Energy Brands, a subsidiary of The Coca-Cola Company. Introduced in 1996 in the United States, by 2016 it was one of the top five brands of bottled water in that country with sales worth nearly $830 million in 2017. The brand is also available in other countries including the United Kingdom, France, India, Australia, Argentina, Brazil, Chile, The United Arab Emirates, Croatia, Singapore, Serbia, Romania, Malaysia and Canada. Product Smartwater is manufactured by distillation. This process removes most inorganic impurities, such as naturally dissolved minerals, but may let low boiling-point organic matter through. Afterwards, certain mineral electrolytes such as potassium, calcium and magnesium are added back. There are no known benefits of distilling potable water combined with the readdition of ingredients lost in this process. Pack and variants Globally, the brand has several variants introduced ...
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Dr Pepper Snapple Group
Dr Pepper Snapple Group (also called Dr. Pepper/7up Inc.) was an American multinational soft drink company based in Plano, Texas, and as of July 2018 it is a business unit of the publicly traded conglomerate Keurig Dr Pepper. Formerly Cadbury Schweppes Americas Beverages, part of Cadbury Schweppes, on May 5, 2008 it was spun off from Cadbury Schweppes as Dr Pepper Snapple Group, with trading in its shares starting on May 7, 2008 on the NYSE as "DPS". The remainder of Cadbury Schweppes become Cadbury, a confectionery group, on May 5, 2008. On July 9, 2018, Keurig Green Mountain acquired Dr Pepper Snapple Group, and became Keurig Dr Pepper; the following day the merged company began trading anew on the NYSE as "KDP". History Beverage America and Select Beverages bottlers were purchased from the Carlyle Group in February 1998. Snapple, Mistic and Stewart's (formerly Cable Car Beverage) were sold by Triarc Companies, Inc. to Cadbury Schweppes in 2000 for $1.45 billion. That O ...
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Bai Brands
Bai Brands is a beverage company founded in 2009 in Princeton, New Jersey, by entrepreneur Ben Weiss. Weiss started Bai after he learned about the coffeefruit – the fruit that surrounds the outside of the coffee bean — and decided to use it to create a new brand of beverages. The company offers a line of low-calorie soft drinks (including sodas, bottled water, iced tea, and non-carbonated fruit-flavored drinks) sweetened with erythritol and rebaudioside A ( stevia leaf extract), ascorbic acid, and extract from ''coffea'' fruit harvested in Indonesia; its flavors typically are identified by the name of an exotic locale along with the natural fruit flavor used. Its flagship product is Bai Antioxidant Infusions. In 2015, it launched a brand of bottled water called Bai Antiwater. By 2015, Bai was named one of “America’s Most Promising Companies” by ''Forbes.'' In 2016, entertainer Justin Timberlake invested in Bai and became the brand’s “chief flavor officer.” On No ...
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Justin Timberlake
Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, and actor. He is one of the world's best-selling music artists, with sales of over 88 million records. Timberlake is the recipient of numerous awards and accolades, including ten Grammy Awards, four Primetime Emmy Awards, three Brit Awards, nine ''Billboard'' Music Awards, the Contemporary Icon Award by the Songwriters Hall of Fame, and the Michael Jackson Video Vanguard Award. According to '' Billboard'', he is the best performing male soloist in the history of the Mainstream Top 40. Born and raised in Memphis, Tennessee, as a child he appeared on the television shows ''Star Search'' and ''The All-New Mickey Mouse Club''. In the late 1990s, Timberlake rose to prominence as one of the two lead vocalists and youngest member of NSYNC, which eventually became one of the best-selling boy bands of all time. Timberlake won two Grammy Awards for his R&B-focused debut solo album '' Justified ...
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Glaceau
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and VitaminWater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s. By 2002, the Glacéau line of waters were the top-selling enhanced water brand in the United States, with the company's VitaminWater being its best-selling product. In 2006, the company earned US$350 million in revenue. The company then began its global expansion, launching its products in the United Kingdom and Australia in 2008, France in 2009 and Argentina in 2011. Energy Brands is owned p ...
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Celebrity Endorsement
Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. Non-profit organizations also use celebrities since a celebrity's frequent mass media coverage reaches a wider audience, thus making celebrities an effective ingredient in fundraising. History In the 1700s, Wedgwood, producers of fine chinaware, used royal endorsements as a marketing device to show value in the company and promote their product. In 1882, London socialite and West End stage actress Lillie Langtry became the poster-girl for Pears Soap, making her the first celebrity to endorse a commercial product. In the late 1800s, trading cards were introduced, a card with an image of a celebrity and a product ...
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Madonna
Madonna Louise Ciccone (; ; born August 16, 1958) is an American singer-songwriter and actress. Widely dubbed the " Queen of Pop", Madonna has been noted for her continual reinvention and versatility in music production, songwriting, and visual presentation. She has pushed the boundaries of artistic expression in mainstream music, while continuing to maintain control over every aspect of her career. Her works, which incorporate social, political, sexual, and religious themes, have generated both controversy and critical acclaim. A prominent cultural figure crossing both the 20th and 21st centuries, Madonna remains one of the most "well-documented figures of the modern age", with a broad amount of scholarly reviews and literature works on her, as well as an academic mini subdiscipline devoted to her named Madonna studies. At 20 years old, Madonna moved to New York City in 1978 to pursue a career in modern dance. After performing as a drummer, guitarist, and vocalist in ...
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Rihanna
Robyn Rihanna Fenty ( ; born February 20, 1988) is a Barbadian singer, actress, and businesswoman. Born in Saint Michael and raised in Bridgetown, Barbados, Rihanna auditioned for American record producer Evan Rogers who invited her to the United States to record demo tapes. After signing with Def Jam in 2005, she soon gained recognition with the release of her first two studio albums, ''Music of the Sun'' (2005) and '' A Girl Like Me'' (2006), both of which were influenced by Caribbean music and peaked within the top ten of the US ''Billboard'' 200 chart. Rihanna's third album, ''Good Girl Gone Bad'' (2007), incorporated elements of dance-pop and established her status as a sex symbol in the music industry. The chart-topping single "Umbrella" earned Rihanna her first Grammy Award and catapulted her to global stardom. She continued to mix pop, dance, and R&B genres on her next studio albums, ''Rated R'' (2009), '' Loud'' (2010), ''Talk That Talk'' (2011), and ''Unapolog ...
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Ne-Yo
Shaffer Chimere Smith (born October 18, 1979), known professionally as Ne-Yo, is an American singer, songwriter, actor, dancer, and record producer. He gained fame for his songwriting abilities when he penned Mario's 2004 hit " Let Me Love You". The single's successful release prompted a meeting between Ne-Yo and Def Jam's then-president Jay-Z, resulting in a long-tenured recording contract. Ne-Yo's debut solo single, "Stay" (featuring Peedi Crakk), was released in 2005 to moderate success. His debut studio album, ''In My Own Words'' (2006), was critically and commercially successful, reaching number one on the ''Billboard'' 200 chart in the United States. It is certified platinum in the United States, United Kingdom, Japan and Australia and saw the success of the single "So Sick", which topped the ''Billboard'' Hot 100 chart in the United States. '' Because of You'' (2007), Ne-Yo's second studio album, was the second number one platinum-selling album debuted on the ''Billbo ...
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