Bai Brands is a beverage company founded in 2009 in

Princeton, New Jersey Princeton is a municipality with a borough form of government in Mercer County, in the U.S. state of New Jersey. It was established on January 1, 2013, through the consolidation of the Borough of Princeton and Princeton Township, both of whi ...

, by entrepreneur Ben Weiss. Weiss started Bai after he learned about the coffeefruit – the fruit that surrounds the outside of the coffee bean — and decided to use it to create a new brand of beverages. The company offers a line of low-calorie

soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...

s (including sodas,

bottled water Bottled water is drinking water (e.g., well water, distilled water, mineral water, or spring water) packaged in plastic or glass water bottles. Bottled water may be carbonated or not. Sizes range from small single serving bottles to lar ...

, iced tea, and non-carbonated fruit-flavored drinks) sweetened with

erythritol Erythritol is an organic compound, a four-carbon sugar alcohol (or polyol) with no optical activity, used as a food additive and sugar substitute. It is naturally occurring. It can be made from corn using enzymes and fermentation. Its formula i ...

and

rebaudioside A Rebaudioside A (sometimes shortened to "Reb A") is a steviol glycoside from the leaves of '' Stevia rebaudiana'' that is 240 times sweeter than sugar. Rebaudioside A is the sweetest and most stable steviol glycoside, and is less bitter than stevio ...

( stevia leaf extract),

ascorbic acid Vitamin C (also known as ascorbic acid and ascorbate) is a water-soluble vitamin found in citrus and other fruits and vegetables, also sold as a dietary supplement and as a topical 'serum' ingredient to treat melasma (dark pigment spots) an ...

, and extract from ''

coffea ''Coffea'' is a genus of flowering plants in the Family (biology), family Rubiaceae. ''Coffea'' species are shrubs or small trees native to tropical and southern Africa and tropical Asia. The seeds of some species, called coffee beans, are use ...

'' fruit harvested in Indonesia; its flavors typically are identified by the name of an exotic locale along with the natural fruit flavor used. Its flagship product is Bai Antioxidant Infusions. In 2015, it launched a brand of bottled water called Bai Antiwater. By 2015, Bai was named one of “America’s Most Promising Companies” by ''Forbes.'' In 2016, entertainer

Justin Timberlake Justin Randall Timberlake (born January 31, 1981) is an American singer, songwriter, and actor. He is one of the world's best-selling music artists, with sales of over 88 million records. Timberlake is the recipient of numerous awards and ac ...

invested in Bai and became the brand’s “chief flavor officer.” On November 22, 2016, it was announced that

Dr Pepper Snapple Bottling Group The American Bottling Company, formerly Dr Pepper/Seven Up Bottling Group (1999–2006), Cadbury Schweppes Bottling Group (2006–2008), and Dr Pepper Snapple Bottling Group (2008), is the bottling company of Dr Pepper Snapple Group, and is a wh ...

had made a cash purchase of Bai Brands for $1.7 billion. On February 5, 2017, Bai aired their first national commercial during

Super Bowl LI Super Bowl LI was an American football game played at NRG Stadium in Houston, Texas, on February 5, 2017, to determine the champion of the National Football League (NFL) for the 2016 season. The American Football Conference (AFC) champion New ...

due to the success that they had with the regional commercial shown in the previous year's Super Bowl. They spent an estimated $5 million on the ad that also featured Timberlake and Christopher Walken.

Antioxidants lawsuit

false advertising False advertising is defined as the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or servic ...

class action A class action, also known as a class-action lawsuit, class suit, or representative action, is a type of lawsuit where one of the parties is a group of people who are represented collectively by a member or members of that group. The class actio ...

lawsuit was filed against Bai Brands on May 6, 2014. The lawsuit alleges that Bai Brands made misleading claims about the amount of antioxidants in its Bai5 Antioxidant Infusion drinks. On July 13, 2015, a federal judge in California allowed the plaintiffs to move forward with a portion of the lawsuit.

References

External links

* {{DEFAULTSORT:Bai Brands Drink companies of the United States 2009 establishments in the United States Keurig Dr Pepper brands Food and drink companies based in New Jersey