Bulletproof Coffee

Dave Asprey (born October 30,1972) is an American entrepreneur, author and advocate of a pseudoscientific low-carbohydrate high-fat diet known as the Bulletproof diet. He founded Bulletproof 360, Inc. in 2013, and in 2017, founded Bulletproof Nutrition Inc. ''Men's Health'' described Asprey as a "lifestyle guru".

Asprey is also known for his early adoption of the Internet for commerce and selling caffeine-molecule t-shirts via the alt.drugs.caffeine newsgroup in 1994 and his promotion of the " biohacker" movement. Previously, Asprey held executive and director positions for technology companies including Trend Micro, Blue Coat Systems, and Citrix Systems.

Career

Asprey attended UCSB and majored in computer science and later earned his undergraduate degree in computer information systems from California State University, Stanislaus. He went on to earn an MBA from the Wharton School of the University of Pennsylvania.

After graduation from college, Asprey worked in the IT industry for companies that included Bradshaw and 3Com. He also taught and ran the Internet and web engineering program at University of California, Santa Cruz, in which Asprey created one of the first working instances of cloud computing. Later, he joined Exodus Communications as director of strategic planning, where he co-founded the company's professional services group.

His first startup was an early-stage e-commerce company founded around 1993, which was featured in ''Entrepreneur'' magazine. Eventually, the company delivered products to customers in 10 countries, including Australia, the United Kingdom, South Africa, and several parts of Asia, making it one of the first worldwide e-commerce businesses.

Asprey was the director of product management for a Silicon Valley startup called NetScaler which was later acquired by Citrix Systems. After working at Citrix, Asprey served as the vice president of marketing for Zeus Technology and later, vice president of technology and corporate development at Blue Coat Systems. He then became an entrepreneur in residence at Trinity Ventures before co-founding a company called Basis. Asprey was the vice president of cloud security for Trend Micro before he left to run his own business full-time.

Bulletproof

Asprey founded Bulletproof 360, Inc. in 2013 and founded Bulletproof Nutrition Inc. in 2014. He initially started the Bulletproof brand after developing Bulletproof Coffee. He posted the recipe for the beverage and details on the health benefits he experienced on his website while still working for Trend Micro. Asprey also developed "low-mold coffee beans", oils, and supplements and started selling them on his website in 2011. The following year, Asprey was a panelist at the “Hack Your Brain” event at South by Southwest. By 2013, Asprey had left his position at Trend Micro to run the Bulletproof companies.

Asprey also runs a podcast, ''Bulletproof Radio'', which had been downloaded more than 75 million times as of January 2019. The stated goal of Bulletproof Nutrition is to enhance human performance. It supports the Quantified Self movement as a way to empower individuals to understand and 'hack' their own health.

In 2014, Asprey authored ''The Bulletproof Diet'' published by Rodale Books and in 2015 opened a cafe in Santa Monica selling Bulletproof Coffee and high fat foods. In July 2015, Asprey raised $9 million from Trinity Ventures to expand the company. In July 2018, Bulletproof 360, Inc. reported raising more than $40 million in equity and debt financing, led by the food and beverage investment firm CAVU Venture Partners. Other investors in the round were Trinity Ventures and Silicon Valley Bank. In Sept, 2019, Bulletproof announced that Asprey had stepped down as CEO but would continue to focus on his role as Executive Chairman. In September 2021, Asprey announced franchising his new venture, Upgrade Labs.

Bulletproof diet

The Bulletproof diet developed and marketed by Asprey recommends eating foods high in fat, moderate in protein, and low in carbohydrates with a foundation being the consumption of "Bulletproof Coffee", a coffee made and marketed by Asprey. Asprey developed his Bulletproof Coffee recipe after traveling to Tibet and tasting yak-butter tea drinks. He returned to the United States and experimented with buttered drink recipes and published the preparation for his buttered coffee drink on his blog in 2009. The Bulletproof diet promotes the consumption of grass-fed beef and butter and considers soy, wheat, canned vegetables and microwaved foods to be toxic. It also recommends incorporating intermittent fasting.

Asprey has claimed that when used in combination with other "health hacks", the coffee helped to boost his IQ score by more than 20 points. Asprey warns coffee drinkers to avoid mold toxins such as ochratoxin in coffee. Asprey asserts that mycotoxins are harmful substances produced by coffee-bean-growing molds (among other things) and they are responsible for a wide range of health issues, including inflammation. He promotes his Bulletproof-brand "Upgraded Coffee" alleged to omit mycotoxins. Physician David Bach says that coffee producers are already able to remove mycotoxins from their products and that there is no evidence to support Asprey's claim that mycotoxins make people "sluggish".

Reception

Critics have described the Bulletproof diet as simplistic, invalid and unscientific."The Bulletproof Diet: simplistic, invalid and unscientific"
''The Telegraph''. Retrieved 24 November 2018. Asprey has no medical degree or nutritional training. The British Dietetic Association have listed the Bulletproof diet as an example of a fad diet. Stephan Guyenet reviewing the book for ''Red Pen Reviews'' commented that although some of the Bulletproof diet's advice such as eating whole foods and avoiding processed foods is healthful, "much of the dietary advice presented in the book seems either based on a superficial understanding of nutritional science or a complete rejection of it."

Vox contributor Julia Belluz criticized the Bulletproof diet referring to it as "like a caricature of a bad fad-diet book". Belluz wrote particularly against claims that changing diet can reduce inflammation and lead to weight loss, saying Asprey ignored contradictory studies about the health benefits of certain foods, and inappropriately extrapolated studies on animals, very small groups of people, and people with specific diseases to the general human population.

Dietitian Lynn Weaver criticized the diet as being hard to follow and supported by only small studies that are "not generally part of the scientific literature used by medical and nutritional professionals". Dietitians also point out there is no scientific basis for claims of an IQ boost, and that any sense of alertness from Bulletproof Coffee is "just a caffeine buzz".

Asprey has been accused of making false health claims about his vitamin products to prevent and treat COVID-19. An article by ''Science-Based Medicine'' commented that "Asprey’s output combines cherry-picked science with pseudoscience, wrapped up in a self-experimentation ethos that superficially sounds compelling but falls short in actual evidence". In 2020, the Federal Trade Commission sent Asprey a warning letter telling him any "coronavirus-related prevention claims regarding such products are not supported by competent and reliable scientific evidence. You must immediately cease making all such claims".

Personal life

Asprey has said that he expects to live to age 180. As of 2021, he says he has spent at least $2 million on "hacking his own biology", including having his own stem cells injected into his himself, taking 100 daily supplements, following a strict diet, bathing in infrared light, using a hyperbaric oxygen chamber, and wearing special lenses when flying or using a computer."Meet the man who plans to live to 180 (and has spent $2million trying)"
''The Teleghraph''. Retrieved 4 December 2022. Asprey has also spoken about how biohacking has positively impacted his sexual health and he kept an ejaculation journal for a year.

Asprey met his wife, Lana Asprey, a physician, at an anti-aging conference. They live in Vancouver Island, Canada. He claimed that following the Bulletproof diet helped his wife with her polycystic ovary syndrome.

Bibliography

* ''The Better Baby Book'' (2013) co-authored with his wife Lana Asprey,
* ''The Bulletproof Diet'' (2014),
* ''Headstrong'' (2017),
* ''Game Changers: What Leaders, Innovators, and Mavericks Do to Win at Life'' (2018),
* ''Super Human: The Bulletproof Plan to Age Backward and Maybe Even Live Forever'' (2019),
* ''Fast This Way: Burn Fat, Heal Inflammation, and Eat Like the High-Performing Human You Were Meant to Be'' (2021),

See also

*Pseudoscience

References

{{DEFAULTSORT:Asprey, Dave

1973 births
American drink industry businesspeople
American male writers
Brand name diet products
Businesspeople from Albuquerque, New Mexico
California State University, Stanislaus alumni
Fasting advocates
High-fat diet advocates
Life extensionists
Living people
Low-carbohydrate diet advocates
Pseudoscientific diet advocates
Wharton School of the University of Pennsylvania alumni