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PureVia
PureVia is a stevia-based low calorie sugar substitute developed jointly by PepsiCo and Whole Earth Sweetener Company which is a wholly owned subsidiary of artificial sweetener manufacturing company Merisant. It is currently distributed and marketed by Whole Earth Sweetener Company as a tabletop sweetener and as a food ingredient. PureVia competes against Coca-Cola and Cargill's jointly developed Truvia brand of stevia-extract sweetener and Cumberland Packing Corporation's 'Stevia in the Raw' stevia-extract sweetener. Ingredients and Safety PureVia is a blend of several different ingredients. It contains dextrose, natural flavors as well as the stevia extract rebaudioside A. The Food and Drug Administration (FDA) determined in December 2008 that rebaudioside A is safe for inclusion as a food additive. Food ingredient PureVia is used as a sweetener in SoBe Lifewater which is manufactured by PepsiCo. It is also used in Trop50 and Gatorade Gatorade is an American brand of spo ...
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Stevia
Stevia () is a natural sweetener and sugar substitute derived from the leaves of the plant species ''Stevia rebaudiana'', native to Paraguay and Brazil. The active compounds are steviol glycosides (mainly stevioside and rebaudioside), which have about 50 to 300 times the sweetness of sugar, are heat-stable, pH-stable, and not fermentable. The human body does not metabolize the glycosides in stevia, so it contains zero calories as a non-nutritive sweetener. Stevia's taste has a slower onset and longer duration than that of sugar, and at high concentrations some of its extracts may have an aftertaste described as licorice-like or bitter. Stevia is used in sugar- and calorie-reduced food and beverage products as an alternative for variants with sugar. The legal status of stevia as a food additive or dietary supplement varies from country to country. In the United States, high-purity ''stevia glycoside'' extracts have been generally recognized as safe (GRAS) since 200 ...
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Whole Earth Sweetener Company
Merisant Company is an American manufacturer of zero/low-calorie Sugar substitute, sugar substitutes. It is a wholly owned subsidiary of MacAndrews & Forbes and is headquartered in Chicago, Illinois. Merisant markets brands in over 90 countries including Equal (sweetener), Equal and Canderel (sweetener), Canderel, as well as natural sweeteners PureVia and Whole Earth featuring Stevia rebaudiana, stevia and monkfruit extract. In 2021, Merisant was ranked 12th on the Top 50 Global Sweetener Companies list by FoodTalks. The company was formed from Monsanto Company's tabletop sweetener business, which was acquired by a group of investors in 2000. It was acquired by MacAndrews & Forbes in 2014. In April 2014, Merisant made a distribution pact with Piramal Enterprises to distribute Equal in India. In January 2019, Merisant launched Sugarly Sweet range of sweeteners exclusively for Amazon (company), Amazon as part of the Amazon Accelerator Program, bringing a new brand from development ...
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Merisant
Merisant Company is an American manufacturer of zero/low-calorie Sugar substitute, sugar substitutes. It is a wholly owned subsidiary of MacAndrews & Forbes and is headquartered in Chicago, Illinois. Merisant markets brands in over 90 countries including Equal (sweetener), Equal and Canderel (sweetener), Canderel, as well as natural sweeteners PureVia and Whole Earth featuring Stevia rebaudiana, stevia and monkfruit extract. In 2021, Merisant was ranked 12th on the Top 50 Global Sweetener Companies list by FoodTalks. The company was formed from Monsanto Company's tabletop sweetener business, which was acquired by a group of investors in 2000. It was acquired by MacAndrews & Forbes in 2014. In April 2014, Merisant made a distribution pact with Piramal Enterprises to distribute Equal in India. In January 2019, Merisant launched Sugarly Sweet range of sweeteners exclusively for Amazon (company), Amazon as part of the Amazon Accelerator Program, bringing a new brand from development ...
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Sugar Substitute
A sugar substitute is a food additive that provides a sweetness like that of sugar while containing significantly less food energy than sugar-based sweeteners, making it a zero-calorie () or low-calorie sweetener. Artificial sweeteners may be derived through manufacturing of plant extracts or processed by chemical synthesis. Sugar substitute products are commercially available in various forms, such as small pills, powders, and packets. In North America, common sugar substitutes include aspartame, monk fruit extract, saccharin, sucralose, and stevia; cyclamate is also used outside the United States. These sweeteners are a fundamental ingredient in diet drinks to sweeten them without adding calories. Additionally, sugar alcohols such as erythritol, xylitol, and sorbitol are derived from sugars. Approved artificial sweeteners do not cause cancer. Reviews and dietetic professionals have concluded that moderate use of non-nutritive sweeteners as a safe replacement for sugars can he ...
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Gatorade
Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers led by Dr. Robert Cade. It was originally made for the Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities. Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which, in turn, was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCo's fourth-largest brand, on the basis of worldwide annual retail sales. It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, with Prime, and with Lucozade in the United Kingdom. Within the United States, Gatorade accounts ...
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Tropicana Products
Tropicana Brands (''pronounced as'' traa·puh·ka·nuh) is a former American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Between 1998 and 2021 it was a subsidiary of PepsiCo, but in August 2021, 61% of Tropicana was sold along with the rest of PepsiCo's juice brand portfolio for $3.3 billion to PAI Partners. PepsiCo retained the remaining 39% of ownership. History Anthony T. Rossi Anthony T. Rossi was born in Sicily and studied until high school. He immigrated to the United States in 1921 at the age of 21 years. He drove a taxi, was a grocer in New York, then worked as a farmer in Virginia, and then moved to Florida in 1940 where he farmed and was a restaurateur. His first involvement with the Florida citrus industry was fresh fruit gift boxes sold by Macy's and Gimbels department stores in New York City, New York. In 1947, Rossi settled in Palmetto, Florida and began packing fruit gift boxes and jars of sectioned fruit fo ...
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Sugar Substitutes
A sugar substitute is a food additive that provides a sweetness like that of sugar while containing significantly less food energy than sugar-based sweeteners, making it a zero-calorie () or low-calorie sweetener. Artificial sweeteners may be derived through manufacturing of plant extracts or processed by chemical synthesis. Sugar substitute products are commercially available in various forms, such as small pills, powders, and packets. In North America, common sugar substitutes include aspartame, monk fruit extract, saccharin, sucralose, and stevia; cyclamate is also used outside the United States. These sweeteners are a fundamental ingredient in diet drinks to sweeten them without adding calories. Additionally, sugar alcohols such as erythritol, xylitol, and sorbitol are derived from sugars. Approved artificial sweeteners do not cause cancer. Reviews and dietetic professionals have concluded that moderate use of non-nutritive sweeteners as a safe replacement for sugars can ...
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Cargill
Cargill, Incorporated, is a privately held American global food corporation based in Minnetonka, Minnesota, and incorporated in Wilmington, Delaware. Founded in 1865, it is the largest privately held corporation in the United States in terms of revenue. If it were a public company, it would rank, as of 2015, number 15 on the Fortune 500, behind McKesson and ahead of AT&T. Cargill has frequently been the subject of criticism related to the environment, human rights, finance, and other ethical considerations. Some of Cargill's major businesses are trading, purchasing and distributing grain and other agricultural commodities, such as palm oil; trading in energy, steel and transport; raising of livestock and production of feed; and producing food ingredients such as starch and glucose syrup, vegetable oils and fats for application in processed foods and industrial use. Cargill also has a large financial services arm, which manages financial risks in the commodity marke ...
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Truvia
Truvia (also shown as ''truvía'') is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and marketed by Cargill as a tabletop sweetener as well as a food ingredient. Truvia is made of stevia leaf extract, erythritol, and natural flavors. Because it comes from the stevia plant, Cargill classifies Truvia as a natural sweetener in addition to being a non-nutritive sweetener, although Cargill has settled lawsuits alleging deceptive marketing of Truvia as "natural". Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in units in the U.S. behind Splenda, surpassing Equal and Sweet'n Low. Truvia competes with Stevia In The Raw, the #2 brand of stevia, owned by Cumberland Packaging who also makes Sweet 'n Low. Tabletop sweetener Truvia tabletop sweetener is marketed to consumers as a packet sweetener for food and beverages. This makes it a direct competitor to existing p ...
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Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company p ...
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Dextrose
Glucose is a simple sugar with the molecular formula . Glucose is overall the most abundant monosaccharide, a subcategory of carbohydrates. Glucose is mainly made by plants and most algae during photosynthesis from water and carbon dioxide, using energy from sunlight, where it is used to make cellulose in cell walls, the most abundant carbohydrate in the world. In energy metabolism, glucose is the most important source of energy in all organisms. Glucose for metabolism is stored as a polymer, in plants mainly as starch and amylopectin, and in animals as glycogen. Glucose circulates in the blood of animals as blood sugar. The naturally occurring form of glucose is -glucose, while -glucose is produced synthetically in comparatively small amounts and is less biologically active. Glucose is a monosaccharide containing six carbon atoms and an aldehyde group, and is therefore an aldohexose. The glucose molecule can exist in an open-chain (acyclic) as well as ring (cyclic) form. Gluco ...
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Natural Flavors
A flavoring (or flavouring), also known as flavor (or flavour) or flavorant, is a food additive used to improve the taste or smell of food. It changes the perceptual impression of food as determined primarily by the chemoreceptors of the gustatory and olfactory systems. Along with additives, other components like sugars determine the taste of food. A flavoring is defined as a substance that gives another substance taste, altering the characteristics of the solute, causing it to become sweet, sour, tangy, etc. Although the term, in common language, denotes the combined chemical sensations of taste and smell, the same term is used in the fragrance and flavors industry to refer to edible chemicals and extracts that alter the flavor of food and food products through the sense of smell. Owing to the high cost, or unavailability of natural flavor extracts, most commercial flavorings are "nature-identical", which means that they are the chemical equivalent of natural flavors, but ...
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