PureVia is a

stevia Stevia () is a natural sweetener and sugar substitute derived from the leaves of the plant species ''Stevia rebaudiana'', native to Paraguay and Brazil. The active compounds are steviol glycosides (mainly stevioside and rebaudioside), which h ...

-based low calorie

sugar substitute A sugar substitute is a food additive that provides a sweetness like that of sugar while containing significantly less food energy than sugar-based sweeteners, making it a zero-calorie () or low-calorie sweetener. Artificial sweeteners may be d ...

developed jointly by

PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...

and

Whole Earth Sweetener Company Merisant Company is an American manufacturer of zero/low-calorie sugar substitutes. It is a wholly owned subsidiary of MacAndrews & Forbes and is headquartered in Chicago, Illinois. Merisant markets brands in over 90 countries including Equal and ...

which is a wholly owned subsidiary of artificial sweetener manufacturing company

Merisant Merisant Company is an American manufacturer of zero/low-calorie sugar substitutes. It is a wholly owned subsidiary of MacAndrews & Forbes and is headquartered in Chicago, Illinois. Merisant markets brands in over 90 countries including Equal and ...

. It is currently distributed and marketed by

as a tabletop

sweetener {{Wiktionary, sweetener A sweetener is a substance added to food or drink to impart the flavor of sweetness, either because it contains a type of sugar, or because it contains a sweet-tasting sugar substitute. Many artificial sweeteners have been ...

and as a food ingredient. PureVia competes against

Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...

and

Cargill Cargill, Incorporated, is a privately held American global food corporation based in Minnetonka, Minnesota, and incorporated in Wilmington, Delaware. Founded in 1865, it is the largest privately held corporation in the United States in ter ...

's jointly developed

Truvia Truvia (also shown as ''truvía'') is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and marketed by Cargill as a tabletop sweetener as well as a food ingredient. Truvia is made o ...

brand of stevia-extract sweetener and

Cumberland Packing Corporation Cumberland Packing Corporation is a privately owned company located at 2 Cumberland Street, in Brooklyn, New York. It was founded in 1945 by Benjamin Eisenstadt and is best known as the manufacturer, distributor, and marketer of Sweet'n Low, th ...

's 'Stevia in the Raw' stevia-extract sweetener.

Ingredients and Safety

PureVia is a blend of several different ingredients. It contains

dextrose Glucose is a simple sugar with the molecular formula . Glucose is overall the most abundant monosaccharide, a subcategory of carbohydrates. Glucose is mainly made by plants and most algae during photosynthesis from water and carbon dioxide, using ...

natural flavors A flavoring (or flavouring), also known as flavor (or flavour) or flavorant, is a food additive used to improve the taste or smell of food. It changes the perceptual impression of food as determined primarily by the chemoreceptors of the gustat ...

as well as the stevia extract

rebaudioside A Rebaudioside A (sometimes shortened to "Reb A") is a steviol glycoside from the leaves of ''Stevia rebaudiana'' that is 240 times sweeter than sugar. Rebaudioside A is the sweetest and most stable steviol glycoside, and is less bitter than steviosi ...

. The

Food and Drug Administration The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respon ...

(FDA) determined in December 2008 that rebaudioside A is safe for inclusion as a food additive.

Food ingredient

PureVia is used as a sweetener in

SoBe SoBe (stylized as ) is an American brand of teas, fruit-juice blends and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the ...

Lifewater which is manufactured by

. It is also used in Trop50 and

Gatorade Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first develop ...

G2.

References

External links

* Sugar substitutes PepsiCo brands {{food-product-stub