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Truvia
Truvia (also shown as ''truvía'') is a brand of stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and marketed by Cargill as a tabletop sweetener as well as a food ingredient. Truvia is made of stevia leaf extract, erythritol, and natural flavors. Because it comes from the stevia plant, Cargill classifies Truvia as a natural sweetener in addition to being a non-nutritive sweetener, although Cargill has settled lawsuits alleging deceptive marketing of Truvia as "natural". Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in units in the U.S. behind Splenda, surpassing Equal and Sweet'n Low. Truvia competes with Stevia In The Raw, the #2 brand of stevia, owned by Cumberland Packaging who also makes Sweet 'n Low. Tabletop sweetener Truvia tabletop sweetener is marketed to consumers as a packet sweetener for food and beverages. This makes it a direct competitor to existing p ...
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Stevia
Stevia () is a natural sweetener and sugar substitute derived from the leaves of the plant species ''Stevia rebaudiana'', native to Paraguay and Brazil. The active compounds are steviol glycosides (mainly stevioside and rebaudioside), which have about 50 to 300 times the sweetness of sugar, are heat-stable, pH-stable, and not fermentable. The human body does not metabolize the glycosides in stevia, so it contains zero calories as a non-nutritive sweetener. Stevia's taste has a slower onset and longer duration than that of sugar, and at high concentrations some of its extracts may have an aftertaste described as licorice-like or bitter. Stevia is used in sugar- and calorie-reduced food and beverage products as an alternative for variants with sugar. The legal status of stevia as a food additive or dietary supplement varies from country to country. In the United States, high-purity ''stevia glycoside'' extracts have been generally recognized as safe (GRAS) since 200 ...
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Sugar Substitute
A sugar substitute is a food additive that provides a sweetness like that of sugar while containing significantly less food energy than sugar-based sweeteners, making it a zero-calorie () or low-calorie sweetener. Artificial sweeteners may be derived through manufacturing of plant extracts or processed by chemical synthesis. Sugar substitute products are commercially available in various forms, such as small pills, powders, and packets. In North America, common sugar substitutes include aspartame, monk fruit extract, saccharin, sucralose, and stevia; cyclamate is also used outside the United States. These sweeteners are a fundamental ingredient in diet drinks to sweeten them without adding calories. Additionally, sugar alcohols such as erythritol, xylitol, and sorbitol are derived from sugars. Approved artificial sweeteners do not cause cancer. Reviews and dietetic professionals have concluded that moderate use of non-nutritive sweeteners as a safe replacement for sugars can he ...
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Vitamin Water
Energy Brands, also doing business as Glacéau, is a privately owned subsidiary of The Coca-Cola Company based in Whitestone, Queens, New York, that manufactures and distributes various lines of drinks marketed as enhanced water. Founded in May 1996 by J. Darius Bikoff with an electrolyte enhanced line of water called Smartwater, Energy Brands initially distributed its products to health food stores and independent retailers in the New York area. Adding Fruitwater and VitaminWater to its line in 1998 and 2000, respectively, the company expanded to nationwide distribution in the early 2000s. By 2002, the Glacéau line of waters were the top-selling enhanced water brand in the United States, with the company's VitaminWater being its best-selling product. In 2006, the company earned US$350 million in revenue. The company then began its global expansion, launching its products in the United Kingdom and Australia in 2008, France in 2009 and Argentina in 2011. Energy Brands is owned ...
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Crystal Light
Crystal Light is a line of powdered and artificially sweetened beverage mixes produced by Kraft Heinz. It was first sold in 1982 to a test market and released to the public in April 1984. General Foods, a now defunct company, were the original sellers of the product, but now it is sold by Kraft Foods. It is available in a wide variety of flavors, such as lemonade, sweet tea, and fruit punch. History Test marketing and introduction Crystal Light was sold in test markets beginning in 1982. As of mid-1983, it was being sold in 11 test areas. It was introduced throughout the United States in April 1984. General Foods sold $150 million of Crystal Light during the product's first year on national markets, representing 20% of all powdered drink mixes and 2/3 of all sugar-free drink mixes in the United States. Advertisements A 1985 commercial featuring Linda Evans showed her doing aerobics in a women's gym and drinking Crystal Light. Another undated commercial used a similar format, ...
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Sucralose
Sucralose is an artificial sweetener and sugar substitute. The majority of ingested sucralose is not broken down by the body, so it is noncaloric. In the European Union, it is also known under the E number E955. It is produced by chlorination of sucrose, selectively replacing three of the hydroxy groups in the C1, C4, and C6 positions to give a 1,6-dichloro-1,6-dideoxyfructose– 4-chloro-4-deoxygalactose disaccharide. Sucralose is about 320 to 1,000 times sweeter than sucrose,Michael A. Friedman, Lead Deputy Commissioner for the FDAFood Additives Permitted for Direct Addition to Food for Human Consumption; SucraloseFederal Register: 21 CFR Part 172, Docket No. 87F-0086, 3 April 1998 three times as sweet as both aspartame and acesulfame potassium, and twice as sweet as sodium saccharin. While sucralose is largely considered shelf-stable and safe for use at elevated temperatures (such as in baked goods), there is some evidence that it begins to break down at temperatures above . ...
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Erythritol
Erythritol is an organic compound, a four-carbon sugar alcohol (or polyol) with no optical activity, used as a food additive and sugar substitute. It is naturally occurring. It can be made from corn using enzymes and fermentation. Its formula is , or HO(CH2)(CHOH)2(CH2)OH; specifically, one particular stereoisomer with that formula. Erythritol is 60–70% as sweet as sucrose (table sugar). However, erythritol is almost completely noncaloric and does not affect blood sugar or cause tooth decay. Japanese companies pioneered the commercial development of erythritol as a sweetener in the 1990s. History Erythritol was discovered in 1848 by Scottish chemist John Stenhouse and first isolated in 1852. In 1950 it was found in blackstrap molasses that was fermented by yeast, and it became commercialized as a sugar alcohol in the 1990s in Japan. Natural occurrence and production Erythritol occurs naturally in some fruit and fermented foods. It also occurs in human body fluids such as ...
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Splenda
Splenda is a global brand of sugar substitutes and reduced-calorie food products. While the company is known for its original formulation containing sucralose, it also manufactures items using natural sweeteners such as stevia, monk fruit and allulose. It is owned by the American company Heartland Food Products Group. The high-intensity sweetener ingredient sucralose used in Splenda Original is manufactured by the British company Tate & Lyle. Sucralose was discovered by Tate & Lyle and researchers at Queen Elizabeth College, University of London, in 1976. Tate & Lyle subsequently developed sucralose-based Splenda products in partnership with Johnson & Johnson subsidiary McNeil Nutritionals, LLC. The Splenda brand was transferred to Heartland Food Products Group after their purchase of the line with investor Centerbridge Partners in 2015. Since its approval by the United States government in 1998 and introduction there in 1999, sucralose has overtaken Equal in the $1.5-billi ...
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Equal (sweetener)
Equal is an American brand of artificial sweetener containing aspartame, acesulfame potassium, dextrose and maltodextrin. It is marketed as a tabletop sweetener by Merisant, a global corporation which also used to own the well-known NutraSweet brand when it was a subsidiary of Monsanto and which has headquarters in Chicago, Illinois, Switzerland, Mexico, and Singapore. In French Canada, Equal is known as "Égal". History In the early 1980s, Equal and its European counterpart, Canderel, were the first aspartame-based sweeteners to be sold to the public. Originally, the product was to be named Equa. The Chicago advertising agency for G. D. Searle, Tatham, Laird & Kudner, recommended adding an "L" to the end of the name, to imply its taste is equal to sugar. Products Equal is sold variously as a bottled powder ("Equal Spoonful"), in blue individual-serving packets, and as a dissolving tablet for use in beverages such as tea and coffee. Contents An Equal packet contains dextrose, as ...
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Sweet'n Low
Sweet'n Low (stylized as Sweet'N Low) is a brand of artificial sweetener made primarily from granulated saccharin. It also contains dextrose and cream of tartar, and is distributed primarily in packets. There have been over 500 billion Sweet'N Low packets produced. Sweet'n Low is manufactured and distributed in the United States by Cumberland Packing Corporation, which also produces Sugar in the Raw and Stevia in the Raw, and in the United Kingdom by Dietary Foods Ltd. Its patent is . The "SWEET'N LOW" wording and musical staff logo have US trademark registration number 3,317,421. In Canada, Sweet'n Low is made from sodium cyclamate rather than saccharin. Although saccharin was not allowed as a food additive in Canada beginning in 1977 when studies surfaced showing bladder cancer in laboratory rats that had been given the additive, in 2014, Canada lifted this ban when those studies were proven to be flawed. Sweet'n Low has been licensed to Bernard Food Industries for a li ...
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Stevia In The Raw
Cumberland Packing Corporation is a privately owned company located at 2 Cumberland Street, in Brooklyn, New York. It was founded in 1945 by Benjamin Eisenstadt and is best known as the manufacturer, distributor, and marketer of Sweet'n Low, the saccharin-based zero-calorie sweetener sold in pink packets. Background Cumberland Packing began as a tea bag factory prior to the invention of Sweet'n Low. Using modified tea bagging equipment, the company was the first to sell sugar in packets, breaking tradition with sugar bowls that were common on restaurant tabletops at the time. The company received Federal Trademark Registration Number 1,000,000 for the Sweet'n Low musical scale logo. There have been over 500 billion Sweet'n Low packets produced. In the early 1970s, Ben Eisenstadt's son, Marvin Eisenstadt, launched the Sugar in the Raw brand. Cumberland has expanded its In the Raw line of natural products to include Stevia in the Raw, a zero-calorie stevia-based sweetener; Agave ...
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Sweetener
{{Wiktionary, sweetener A sweetener is a substance added to food or drink to impart the flavor of sweetness, either because it contains a type of sugar, or because it contains a sweet-tasting sugar substitute. Many artificial sweeteners have been invented and are now used in commercially produced food and drink. Natural non-sugar sweeteners also exist, such as glycyrrhizin found in licorice. List of sweeteners * Sugar **Sugar alcohol **Sucrose, or glucose-fructose, commonly called ''table sugar'' ***Fructose, or ''fruit sugar'' ***Glucose, or dextrose *Sugar substitute, or ''artificial sweetener'' * Syrups ** Agave syrup, or ''agave nectar'' **Maple syrup **Corn syrup ***High-fructose corn syrup (HFCS), used industrially *Honey *Unrefined sweetener See also * Sweet (other) Sweet is a basic taste sensation associated with sugars. Sweet may also refer to: Food * Candy or sweets * Confectionery or sweet * Dessert or sweet * Sweet (wine), a sweetness classification M ...
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Aspartame
Aspartame is an artificial non-saccharide sweetener 200 times sweeter than sucrose and is commonly used as a sugar substitute in foods and beverages. It is a methyl ester of the aspartic acid/phenylalanine dipeptide with the trade names ''NutraSweet'', ''Equal'', and ''Canderel''. First submitted for approval as a food ingredient in 1974, aspartame was approved by the US Food and Drug Administration (FDA) in 1981. Aspartame is one of the most rigorously tested food ingredients. Reviews by over 100 governmental regulatory bodies found the ingredient safe for consumption at current levels.Food Standards Australia New Zealand: , several reviews of clinical trials showed that using aspartame in place of sugar reduces calorie intake and body weight in adults and children. Uses Aspartame is around 180 to 200 times sweeter than sucrose (table sugar). Due to this property, even though aspartame produces of energy per gram when metabolized, the quantity of aspartame ne ...
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