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Michael Ventura (businessperson)
Syndicate Sub Rosa (previously Sub Rosa) is a strategy and empathic design studio based in New York City. The name '' sub rosa'' is Latin for "under the rose" referring to conversations being held in secret. Michael Ventura founded the company in 2004. Some of Sub Rosa's most notable work includes the White House's 2016 Every Kid in a Park campaign, brand strategy and website design for Tiger Woods, and campaigns for Pantone. In 2021, Sub Rosa merged with branding agency Syndicate X to become Syndicate Sub Rosa. Since 2017, Sub Rosa has been owned by MTM Choice, an independent global network of specialist dynamic brand activation agencies. MTM's founder and CEO, Alexei Orlov, has been accused of discriminatory behavior in previous roles, and was reported by employees to have behaved inappropriately during his business dealings with Syndicate Sub Rosa, including repeated use of a racial slur on a Zoom call with colleagues in 2020. History * Michael Ventura founded Sub Rosa in 20 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Branding Agency
A branding agency is a firm that specializes in creating and launching Brand, brands and rebranding, rebranding. The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of Promotion (marketing), promotion. Branding is the process of developing a company's brand, including name, identity system, brand architecture, and messaging platform. These aspects will lead to the development of a "brand message", applied to marketing campaigns. A brand represents a promise to the customer, reflecting the expectations they can have from the products and services offered, as well as the offering difference amongst the competitors. A branding agency allows organizations to gain a competitive advantage, to define a coherent brand communication strategy, and to reach the target market and expand it. Branding agencies vs advertising agencies Although branding agencies and Advertising agency, advertisi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Empathic Design
Empathic design is a user-centered design approach that pays attention to the user's feelings toward a product. The empathic design process is sometimes mistakenly referred to as ''empathetic'' design. Characteristics The foundation of empathic design is observation and the goal to identify latent customer needs in order to create products that the customers don't even know they desire, or, in some cases, solutions that customers have difficulty envisioning due to lack of familiarity with the possibilities offered by new technologies or because they are locked in a specific mindset. Empathic design relies on observation of consumers as opposed to traditional market researchMattelmäki, T. and Battarbee, K., "Empathy Probes", The Proceedings of PDC2002, Malmo 23-25.6.2002 which relies on consumer inquiry with the intention to avoid possible biases in surveys and questions, and minimizes the chance that consumers will provide false information. Observations are carried out by a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sub Rosa
''Sub rosa'' (New Latin for "under the rose") denotes secrecy or confidentiality. The rose has an ancient history as a symbol of secrecy. History In Hellenistic and later Roman mythology, roses were associated with secrecy because Cupid gave a rose to Harpocrates (the Hellenistic god of silence) so that he would not reveal the secrets of Venus. Banquet rooms were decorated with rose carvings, reportedly as a reminder that discussions in the rooms should be kept in confidence. This was inherited in later Christian symbolism, where roses were carved on confessionals to signify that the conversations would remain secret. The phrase entered the German language (''unter der Rose'') and, later, the English language, both as a Latin loan phrase (at least as early as 1654) and in its English translation. See also *Chatham House Rule Under the Chatham House Rule, anyone who comes to a meeting is free to use information from the discussion, but is not allowed to reveal who made ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Latin
Latin (, or , ) is a classical language belonging to the Italic branch of the Indo-European languages. Latin was originally a dialect spoken in the lower Tiber area (then known as Latium) around present-day Rome, but through the power of the Roman Republic it became the dominant language in the Italian region and subsequently throughout the Roman Empire. Even after the fall of Western Rome, Latin remained the common language of international communication, science, scholarship and academia in Europe until well into the 18th century, when other regional vernaculars (including its own descendants, the Romance languages) supplanted it in common academic and political usage, and it eventually became a dead language in the modern linguistic definition. Latin is a highly inflected language, with three distinct genders (masculine, feminine, and neuter), six or seven noun cases (nominative, accusative, genitive, dative, ablative, and vocative), five declensions, four verb conjuga ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michael Ventura (businessperson)
Syndicate Sub Rosa (previously Sub Rosa) is a strategy and empathic design studio based in New York City. The name '' sub rosa'' is Latin for "under the rose" referring to conversations being held in secret. Michael Ventura founded the company in 2004. Some of Sub Rosa's most notable work includes the White House's 2016 Every Kid in a Park campaign, brand strategy and website design for Tiger Woods, and campaigns for Pantone. In 2021, Sub Rosa merged with branding agency Syndicate X to become Syndicate Sub Rosa. Since 2017, Sub Rosa has been owned by MTM Choice, an independent global network of specialist dynamic brand activation agencies. MTM's founder and CEO, Alexei Orlov, has been accused of discriminatory behavior in previous roles, and was reported by employees to have behaved inappropriately during his business dealings with Syndicate Sub Rosa, including repeated use of a racial slur on a Zoom call with colleagues in 2020. History * Michael Ventura founded Sub Rosa in 20 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tiger Woods
Eldrick Tont "Tiger" Woods (born December 30, 1975) is an American professional golfer. He is tied for first in PGA Tour wins, ranks second in men's major championships, and holds numerous golf records. * * * Woods is widely regarded as one of the greatest golfers of all time and is one of the most famous athletes in modern history. He is an inductee of the World Golf Hall of Fame. Following an outstanding junior, college, and amateur golf career, Woods turned professional in 1996 at the age of 20. By the end of April 1997, he had won three PGA Tour events in addition to his first major, the 1997 Masters, which he won by 12 strokes in a record-breaking performance. He reached number one in the Official World Golf Ranking for the first time in June 1997, less than a year after turning pro. Throughout the first decade of the 21st century, Woods was the dominant force in golf. He was the top-ranked golfer in the world from August 1999 to September 2004 (264 consecutive we ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michael Ventura (entrepreneur)
Syndicate Sub Rosa (previously Sub Rosa) is a strategy and empathic design studio based in New York City. The name '' sub rosa'' is Latin for "under the rose" referring to conversations being held in secret. Michael Ventura founded the company in 2004. Some of Sub Rosa's most notable work includes the White House's 2016 Every Kid in a Park campaign, brand strategy and website design for Tiger Woods, and campaigns for Pantone. In 2021, Sub Rosa merged with branding agency Syndicate X to become Syndicate Sub Rosa. Since 2017, Sub Rosa has been owned by MTM Choice, an independent global network of specialist dynamic brand activation agencies. MTM's founder and CEO, Alexei Orlov, has been accused of discriminatory behavior in previous roles, and was reported by employees to have behaved inappropriately during his business dealings with Syndicate Sub Rosa, including repeated use of a racial slur on a Zoom call with colleagues in 2020. History * Michael Ventura founded Sub Rosa in 20 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Agency Of Record
An agency of record (AOR) in advertising and marketing is an agency that is authorized to purchase advertising time (for radio or television advertising) or space (for print or online advertising Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...) on behalf of the company with which they have an agency contract. References {{advertising-stub Advertising industry ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pantone
Pantone LLC (stylized as PANTONE) is a limited liability company headquartered in Carlstadt, New Jersey. The company is best known for its Pantone Matching System (PMS), a proprietary color space used in a variety of industries, notably graphic design, fashion design, product design, printing and manufacturing and supporting the management of color from design to production, in physical and digital formats, among coated and uncoated materials, cotton, polyester, nylon and plastics. X-Rite, a supplier of color measurement instruments and software, purchased Pantone for US$180 million in October 2007, and was itself acquired by Danaher Corporation in 2012. Overview Pantone began in New Jersey in the 1950s as the commercial printing company of brothers Mervin and Jesse Levine, M & J Levine Advertising. In 1956, its founders, both advertising executives, hired recent Hofstra University graduate Lawrence Herbert as a part-time employee. Herbert used his chemistry knowledge to systema ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Design Companies Of The United States
A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' expresses the process of developing a design. In some cases, the direct construction of an object without an explicit prior plan (such as in craftwork, some engineering, coding, and graphic design) may also be considered to be a design activity. The design usually has to satisfy certain goals and constraints; may take into account aesthetic, functional, economic, or socio-political considerations; and is expected to interact with a certain environment. Typical examples of designs include architectural and engineering drawings, circuit diagrams, sewing patterns and less tangible artefacts such as business process models. Designing People who produce designs are called ''designers''. The term 'designer' generally refers to someone who wo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
