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Pantone
Pantone
Inc. is a U.S. corporation headquartered in Carlstadt, New Jersey.[1] The company is best known for its Pantone
Pantone
Matching System (PMS), a proprietary color space used in a variety of industries, primarily printing, though sometimes in the manufacture of colored paint, fabric, and plastics. X-Rite
X-Rite
Inc., a supplier of color measurement instruments and software, purchased Pantone
Pantone
Inc. for $180 million in October 2007.[2]

Contents

1 Overview 2 Pantone
Pantone
Color
Color
Matching System 3 Pantone
Pantone
Goe System 4 Other products 5 Color
Color
of the Year 6 Intellectual property 7 See also 8 References 9 External links

Overview[edit] Pantone
Pantone
began in New York City in the 1950s as the commercial printing company of M & J Levine Advertising. In 1956, its founders, advertising executives brothers Mervin and Jesse Levine, hired recent Hofstra University
Hofstra University
graduate Lawrence Herbert as a part-time employee. Herbert used his chemistry knowledge to systematize and simplify the company's stock of pigments and production of colored inks; by 1962, Herbert was running the ink and printing division at a profit, while the commercial-display division was $50,000 in debt; he subsequently purchased the company's technological assets from the Levine Brothers for $90,000 (equivalent to $5,740,000 in 2017) and renamed them "Pantone".[3] The company's primary products include the Pantone
Pantone
Guides, which consist of a large number of small (approximately 6×2 inches or 15×5 cm) thin cardboard sheets, printed on one side with a series of related color swatches and then bound into a small "fan deck". For instance, a particular "page" might contain a number of yellows of varying tints. The idea behind the PMS is to allow designers to "color match" specific colors when a design enters production stage, regardless of the equipment used to produce the color. This system has been widely adopted by graphic designers and reproduction and printing houses. Pantone
Pantone
recommends that PMS Color
Color
Guides be purchased annually, as their inks become yellowish over time.[4] Color
Color
variance also occurs within editions based on the paper stock used (coated, matte or uncoated), while interedition color variance occurs when there are changes to the specific paper stock used.[5] Pantone
Pantone
Color
Color
Matching System[edit]

Spectrum of Pantone
Pantone
Colors from Orange to Red

Spectrum of Pantone
Pantone
Colors from Yellow
Yellow
to Orange

The Pantone
Pantone
Color
Color
Matching System is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another. One such use is standardizing colors in the CMYK
CMYK
process. The CMYK process is a method of printing color by using four inks—cyan, magenta, yellow, and black. A majority of the world's printed material is produced using the CMYK
CMYK
process, and there is a special subset of Pantone
Pantone
colors that can be reproduced using CMYK.[citation needed] Those that are possible to simulate through the CMYK
CMYK
process are labeled as such within the company's guides. However, most of the Pantone
Pantone
system's 1,114 spot colors cannot be simulated with CMYK
CMYK
but with 13 base pigments (14 including black) mixed in specified amounts.[6]

A logo commissioned by the Government of Singapore
Government of Singapore
to celebrate the 50th anniversary of the nation's independence. The usage instructions for the logo described it as being in Pantone
Pantone
Red
Red
032 and White.[7]

The Pantone
Pantone
system also allows for many special colors to be produced, such as metallics and fluorescents. While most of the Pantone
Pantone
system colors are beyond the printed CMYK
CMYK
gamut, it was only in 2001 that Pantone
Pantone
began providing translations of their existing system with screen-based colors. Screen-based colors use the RGB color model—red, green, blue—system to create various colors.[8] The (discontinued)[9] Goe system has RGB and LAB values with each color. Pantone
Pantone
colors are described by their allocated number (typically referred to as, for example, "PMS 130"). PMS colors are almost always used in branding and have even found their way into government legislation and military standards (to describe the colors of flags and seals).[10] In January 2003, the Scottish Parliament
Scottish Parliament
debated a petition (reference PE512) to refer to the blue in the Scottish flag as " Pantone
Pantone
300". Countries such as Canada and South Korea and organizations such as the FIA have also chosen to refer to specific Pantone
Pantone
colors to use when producing flags. US states including Texas have set legislated PMS colors of their flags.[11] It has also been used in an art project by the Brazilian photographer Angelica Dass[12] which applies Pantone
Pantone
to the human skin color spectrum.[13][14] Pantone
Pantone
Goe System[edit] On September 5, 2007, Pantone
Pantone
introduced the Goe System.[15] Goe consisted of over 2,000 new colors in a new matching and numbering system. In addition to the standard swatch books (now called the GoeGuide), the new system also included adhesive-backed GoeSticks, interactive software, tools, and an online community where users were able to share color swatches and information. The Goe system was streamlined to use fewer base colors (ten, plus clear coating for reflections) and accommodate many technical challenges in reproducing colors on a press.[6] The Pantone
Pantone
Goe system was discontinued in November 2013.[9] Other products[edit] In mid-2006 Pantone, partnering with Vermont-based Fine Paints of Europe, introduced a new line of interior and exterior paints. The color palette uses Pantone's color research and trending and has more than 3,000 colors. In November 2015, Pantone
Pantone
partnered with Redland London to create a collection of bags inspired from Pantone's authority on color. Pantone
Pantone
also produced Hexachrome, a patented six-color printing system.[16][17] In addition to custom CMYK
CMYK
inks, Hexachrome added orange and green inks to expand the color gamut, for better color reproduction. It was therefore also known as a CMYKOG process. Hexachrome was discontinued by Pantone
Pantone
in 2008 when Adobe Systems stopped supporting their HexWare plugin software. Color
Color
of the Year[edit] Since 2000,[18] the Pantone
Pantone
Color
Color
Institute declares a particular color " Color
Color
of the Year". Twice a year the company hosts, in a European capital, a secret meeting of representatives from various nations' color standards groups. After two days of presentations and debate, they choose a color for the following year; for example, the color for summer 2013 was chosen in London in the spring of 2012.[19] The color purportedly connects with the zeitgeist[citation needed]; for example, the press release declaring Honeysuckle the color of 2011 said "In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues."[20] The results of the meeting are published in Pantone
Pantone
View ($750), which fashion designers, florists, and many other consumer-oriented companies purchase to help guide their designs and planning for future products.[19]

2000 Cerulean Pantone
Pantone
15-4020 #9BB7D4

2001 Fuchsia Rose Pantone
Pantone
17-2031 #C74375

2002 True Red Pantone
Pantone
19-1664 #BF1932

2003 Aqua Sky Pantone
Pantone
14-4811 #7BC4C4

2004 Tigerlily Pantone
Pantone
17-1456 #E2583E

2005 Blue
Blue
Turquoise Pantone
Pantone
15-5217 #53B0AE

2006 Sand Dollar Pantone
Pantone
13-1106 #DECDBE

2007 Chili Pepper Pantone
Pantone
19-1557 #9B1B30

2008 Blue
Blue
Iris Pantone
Pantone
18-3943 #5A5B9F

2009 Mimosa Pantone
Pantone
14-0848 #F0C05A

2010 Turquoise Pantone
Pantone
15-5519 #45B5AA

2011 Honeysuckle Pantone
Pantone
18-2120 #D94F70

2012 Tangerine Tango Pantone
Pantone
17-1463[21] #DD4124

2013 Emerald Pantone
Pantone
17-5641 #009473

2014 Radiant Orchid Pantone
Pantone
18-3224[22] #B163A3

2015 Marsala Pantone
Pantone
18-1438[23] #955251

2016 Rose Quartz Pantone
Pantone
13-1520[24] #F7CAC9

2016 Serenity Pantone
Pantone
15-3913[24] #92A8D1

2017 Greenery Pantone
Pantone
15-0343[25] #88B04B

2018 Ultra Violet Pantone
Pantone
18-3838[26] #5F4B8B

In 2012, the color of the year, Tangerine Tango, was used to create a makeup line, in partnership with Sephora.[27] The product line, named Sephora
Sephora
+ Pantone
Pantone
Universe collection, features Tangerine Tango–embellished false lashes; nail lacquers, cream, glitters, and high-pigment lip glosses.[28] The person behind Pantone's Color
Color
of the Year, Executive Director of the Pantone
Pantone
Color
Color
Institute Leatrice Eiseman, explains in an interview how 2014's Color
Color
of the Year, Radiant Orchid, was chosen:

I look for ascending color trends, colors that are being used in broader ways and broader context than before... In this case, Radiant Orchid descends from the purple family, which is kind of a magical color that denotes creativity and innovation. Purple
Purple
is just that kind of a complex, interesting, attracting kind of color... [The] back-story to purple is that it inspires confidence in your creativity, and we're living in a world where that kind of creative innovation is greatly admired. In the world of color, purple is an attention-getter, and it has a meaning. It speaks to people, and we felt that it was time for the purple family to be celebrated. That's why we chose the particular shade called Radiant Orchid. — Leatrice Eiseman[29]

Pantone
Pantone
has said that color "has always been an integral part of how a culture expresses the attitudes and emotions of the times."[30] Intellectual property[edit] Pantone
Pantone
asserts that their lists of color numbers and pigment values are the intellectual property of Pantone
Pantone
and free use of the list is not allowed.[31] This is frequently held as a reason Pantone
Pantone
colors cannot be supported in open-source software and are not often found in low-cost proprietary software.[32] Pantone
Pantone
has been accused of "being intentionally unclear" about its exact legal claims, but it is acknowledged that "the simplest claim would be trademark misappropriation or dilution towards someone who produced a color palette marketed as compatible with Pantone's".[32] Pantone
Pantone
palettes supplied by printer manufacturers can be obtained freely, and usually do not come with usage restrictions beyond a sales ban on hard copies of the palette. See also[edit]

Color
Color
portal

Color
Color
chart – other color systems and charts CMYK
CMYK
color model Natural Color System
Natural Color System
(NCS), Munsell color system, and other proprietary color spaces where most consumers use swatches to make color decisions; unlike Pantone, these systems are based on underlying color models rather than pigment mixtures. RAL colour standard Spot color Sui generis database right – copyright protection of databases

References[edit]

^ Horyn, Cathy. "Pantone's Color
Color
of the Year Is...", The New York Times, December 20, 2007. Accessed September 8, 2008. "Nonetheless, Pantone's choice of blue iris, or No. 18-3943, got some news media attention last week, which seemed to be partly the objective of the company, which is based in Carlstadt, NJ." ^ " Pantone
Pantone
US$180m Acquisition Completion For X-Rite: News from X-Rite", Printing talk [permanent dead link]. ^ " Pantone
Pantone
Inc. History", Company histories, Funding universe . ^ Senior Staff (interview), Ink
Ink
Systems, Inc, October 27, 2006 . ^ " Pantone
Pantone
Press Release, 6 May 2004". Archived from the original on 2013-01-31. Retrieved 2007-02-23. Colors in the new formula guide and chips books have changed due to a shift to coated paper that is brighter and whiter . ^ a b Pantone
Pantone
2.0: After 45 Years, the Sequel to PMS, Creative Pro . ^ Celebrating the Little Red
Red
Dot, SG50 Programme Office, 2015, archived from the original on 18 March 2015 . ^ Pantone
Pantone
announces RGB conversions for Pantone
Pantone
system (press release), Providing Designers with simple and accurate methods for recreating Pantone
Pantone
Matching System colors in Web designs . ^ a b "Graphics - Pantone
Pantone
Goe System". www.pantone.com. Pantone. Retrieved 2017-08-17.  ^ Directive (PDF), USCG . ^ "3100. State Flag", Statute, TX, US, archived from the original on 2007-10-13, (b) The red and blue of the state flag are (1) the same colors used in the United States flag; and (2) defined as numbers 193 (red) and 281 (dark blue) of the Pantone
Pantone
Matching System . ^ "Angélica Dass", About me . ^ " Pantone
Pantone
skin color spectrum", Design boom . ^ Humanæ, Tumblr . ^ Pantone
Pantone
Unveils Goe System (press release), retrieved September 5, 2007, Over 2,000 new Pantone
Pantone
colors to inspire, explore and express the color of ideas . ^ Patent, US: PTO, 5734800 . ^ About us (press release), Pantone . ^ PANTONE. "Trend Forecasting - Celebrate Color: Color
Color
by Decade Infographic from Pantone.com". PANTONE. Retrieved 2017-08-17.  ^ a b Vanderbilt 2012. ^ " Pantone
Pantone
Reveals Color
Color
of the Year for 2011: Pantone
Pantone
18-2120 Honeysuckle". Pantone.  ^ "2012 Pantone
Pantone
Color
Color
of the Year". Pantone.  ^ "Radiant Orchid – Pantone
Pantone
Color
Color
of the Year 2014". Pantone.  ^ "Marsala – Pantone
Pantone
Color
Color
of the Year 2015". Pantone.  ^ a b " Pantone
Pantone
Color
Color
of the Year 2016 Color
Color
Standards". Pantone.  ^ " Pantone
Pantone
Color
Color
of the Year 2017 Color
Color
Standards". Pantone.  ^ " Pantone
Pantone
Color
Color
of the Year 2018 Tools for Designers". Pantone.  ^ Hutchings, Emma (2012-03-23). " Pantone
Pantone
Teams Up With Sephora
Sephora
to Create A Color-Saturated Makeup Line". PSFK. Retrieved March 23, 2012.  ^ Sragovic, Ana (2012-03-21). "Orange Crush: Sephora
Sephora
and Pantone
Pantone
Team Up for an NYC Pop-Up Shop". Vogue. Retrieved March 23, 2012.  ^ Eiseman, Leatrice. "Lee Eiseman, Executive Director, Pantone
Pantone
Color Institute". Spotlight. Signazon. Retrieved 24 January 2014.  ^ "Celebrate Color". pantone.com. Panton. Retrieved 7 December 2014.  ^ "Clause 4", Terms of Use, Pantone, 30 July 2009, published materials of Pantone, are protected by copyright laws and include, for example, graphic presentations, color references, Pantone
Pantone
Colors, Pantone Names, numbers, formulas, and software . ^ a b " Pantone
Pantone
and free software". Linux.com The source for Linux information. Retrieved 2017-08-17. 

External links[edit]

Wikimedia Commons has media related to Pantone.

Official website Vanderbilt, Tom (2012-04-27), "Sneaking Into Pantone
Pantone
HQ", Slate, retrieved April 29, 2012  International Distributor  PANTONE kleurenoverzicht (www.pantone-colours.com)

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