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Michael Birkin (executive)
Michael Birkin (born 1958) is an English global marketing executive, notable for his role in developing the concept of brand valuation as well as for his involvement in global marketing operations. He began his career at Interbrand in 1987, later working at Omnicom Group and Acer Inc. He founded his own marketing services company, Red Peak Group, in 2010. He currently serves as CEO of kyu, the strategic operating unit of Hakuhodo DY Holdings. Background Michael Birkin was born in England in 1958. Birkin's father, Sir Derek Birkin, was CEO of Rio Tinto Zinc, a mining company. After attending Marlborough College, where he now serves as a member of council, Birkin went on to study law at University College London. He was a nationally-ranked squash player and played on the Junior England Squad. In his spare time, Birkin pursues an interest in Renaissance art from the 13th, 14th, and 15th centuries. Career Early career In his early career, Birkin was trained as an accountant, work ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University College, London
, mottoeng = Let all come who by merit deserve the most reward , established = , type = Public research university , endowment = £143 million (2020) , budget = £1.544 billion (2019/20) , chancellor = Anne, Princess Royal(as Chancellor of the University of London) , provost = Michael Spence , head_label = Chair of the council , head = Victor L. L. Chu , free_label = Visitor , free = Sir Geoffrey Vos , academic_staff = 9,100 (2020/21) , administrative_staff = 5,855 (2020/21) , students = () , undergrad = () , postgrad = () , coordinates = , campus = Urban , city = London, England , affiliations = , colours = Purple and blue celeste , nickname ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Zurich Insurance Group
Zurich Insurance Group Ltd is a Swiss insurance company, headquartered in Zürich, and the country's largest insurer. As of 2021, the group is the world's 112th largest public company according to ''Forbes'' Global 2000s list, and in 2011 it ranked 94th in Interbrand's top 100 brands. Zurich is a global insurance company which is organized into three core business segments: General Insurance, Global Life and Farmers. Zurich employs 55,000 people, with customers in 215 countries and territories. The company is listed on the SIX Swiss Exchange. As of 2012, it had shareholders' equity of $34.494 billion.ZIG profile , zurich.com; accessed 27 April 2014. Company history Zurich Insurance Company (1872–1998) The company was founded in 1 ...[...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Client-side
Client-side refers to operations that are performed by the client in a client–server relationship in a computer network. General concepts Typically, a client is a computer application, such as a web browser, that runs on a user's local computer, smartphone, or other device, and connects to a server as necessary. Operations may be performed client-side because they require access to information or functionality that is available on the client but not on the server, because the user needs to observe the operations or provide input, or because the server lacks the processing power to perform the operations in a timely manner for all of the clients it serves. Additionally, if operations can be performed by the client, without sending data over the network, they may take less time, use less bandwidth, and incur a lesser security risk. When the server serves data in a commonly used manner, for example according to standard protocols such as HTTP or FTP, users may have their choice ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Wall Street Journal
''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published six days a week by Dow Jones & Company, a division of News Corp. The newspaper is published in the broadsheet format and online. The ''Journal'' has been printed continuously since its inception on July 8, 1889, by Charles Dow, Edward Jones, and Charles Bergstresser. The ''Journal'' is regarded as a newspaper of record, particularly in terms of business and financial news. The newspaper has won 38 Pulitzer Prizes, the most recent in 2019. ''The Wall Street Journal'' is one of the largest newspapers in the United States by circulation, with a circulation of about 2.834million copies (including nearly 1,829,000 digital sales) compared with ''USA Today''s 1.7million. The ''Journal'' publishes the luxury news and lifestyle magazine ' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Strategy
Marketing strategy allows organizations to focus limited resources on best opportunities to increase sales and achieve a competitive advantage in the market. Strategic marketing emerged in the 1970s/80s as a distinct field of study, further building on strategic management. Marketing strategy highlights the role of marketing as a link between the organization and its customers, leveraging the combination of resources and capabilities within an organization to achieve a competitive advantage (Cacciolatti & Lee, 2016). Marketing management versus marketing strategy The distinction between "strategic" and "managerial" marketing is used to distinguish "two phases having different goals and based on different conceptual tools. Strategic marketing concerns the choice of policies aiming at improving the competitive position of the firm, taking account of challenges and opportunities proposed by the competitive environment. On the other hand, managerial marketing is focused on the implem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
China Daily
''China Daily'' () is an English-language daily newspaper owned by the Central Propaganda Department of the Chinese Communist Party. Overview ''China Daily'' has the widest print circulation of any English-language newspaper in China. The headquarters and principal editorial office is in the Chaoyang District of Beijing. The newspaper has branch offices in most major cities of China as well as several major foreign cities including New York City, Washington, D.C., London, and Kathmandu. The paper is published by satellite offices in the United States, Hong Kong, and Europe. ''China Daily'' also produces an insert of sponsored content called ''China Watch'' that has been distributed inside other newspapers including ''The New York Times, The Wall Street Journal'', ''The Washington Post'', and ''Le Figaro''. Within mainland China, the newspaper targets primarily diplomats, foreign expatriates, tourists, and locals wishing to improve their English. The China edition also o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274). [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Campaign (magazine)
''Campaign'' is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey. ''Campaign'' is published by Haymarket Media Group, which owns more than 70 brands worldwide, including ''FourFourTwo'', ''Stuff'', '' Autocar'', ''What Car?'' and ''PRWeek''. Overview ''Campaign'' publishes a monthly print magazine in the UK as well as daily news and analysis on its websites: campaignlive.co.uk, campaignlive.com, campaignasia.com, campaignindia.in, campaignme.com, and campaigntr.com. Each spring ''Campaign'' releases its School Reports, an assessment of how the biggest advertising agencies performed over the past year. In December, as part of its Annual issue, it names the top agencies, advertising and media networks, advertisers, campaigns, media, and production companies of the year. ''Campaign'' also publishes the A-List, a directory of leading ex ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Design Week
''Design Week'' is a UK-based website, formerly a magazine for the design industry. It was first published in October 1986 by Centaur Communications. According to the Audit Bureau of Circulations primary circulation for 2007 was 8,074. In 2011, ''Design Week'' became a digital-only publication. On 22 January 2019, Centaur Media announced that Design Week had become part of Xeim, a rebranded marketing division. Details ''Design Week'' is a business publication as distinct from design-focused publications like '' Wallpaper'' and ''Creative Review.'' Its competitors include ''Brand Republic'' and ''Marketing Week''. Its readers come from commercial design disciplines which range from retail, products and packaging to graphics, interiors, exhibitions and digital. The founding editor of ''Design Week'' was Jeremy Myerson and the title was edited for more than 20 years by Lynda Relph-Knight. The current editor is Tom Banks. Back issues to 1995 include contemporary design news and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Standard
''Business Standard'' is an Indian English-language daily edition newspaper published by Business Standard Private Limited, also available in Hindi. Founded in 1975, the newspaper covers the Indian economy, infrastructure, international business and trade, stock and currency markets, corporate governance, and a range of other financial news, opinions and insights. The main English-language edition comes from 12 regional centers, Mumbai, New Delhi, Kolkata, Bengaluru, Coimbatore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Pune, Lucknow, Bhubaneswar, and Kochi, and reaches readers in over 1,000 towns and cities across India. History The newspaper's initial owner had been the Kolkata-based ABP Group. Circulation was rising, but losses were rising, possibly to above Rs 50 crore, and ABP could not support it. ABP hoped that the government would allow Financial Times to take an equity stake in Business Standard Limited and bring in funds. In 1997, ''Business Times'' was purchas ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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