Adweek is a weekly American advertising trade publication that was
first published in 1978.
Adweek covers creativity, client–agency
relationships, global advertising, accounts in review, and new
campaigns. During this time, it has covered several notable shifts,
including cable television, the shift away from commission-based
agency fees, and the Internet.
As the second-largest advertising-trade publication, its main
Adweek also operates various blogs
focusing on the advertising and mass media industry, including its
flagship AdFreak blog and the
Adweek Blog Network, which was formed
from the assets of Mediabistro.
Related publications include
Adweek Magazine's Technology Marketing
(ISSN 1536-2272), and Adweek's Marketing Week (ISSN 0892-8274).
2 Blog network
3 See also
5 External links
In 1990, Affiliated Publications Inc., which publishes The Boston
Globe, agreed to acquire 80 percent of the outstanding common stock of
A/S/M Communications Inc., which published Adweek. The magazine
stabilized in the 1990s.
In April 2008, Alison Fahey, Adweek's editor of ten years, was
promoted to publisher and editorial director. She was replaced as
editor by Mike Chapman, formerly of the Economist Intelligence Unit
On July 17, 2016, Canadian private equity firm Beringer Capital
announced that it had acquired Adweek.
On January 15, 2015, following the acquisition of their previous
parent, Mediabistro, by Prometheus Global Media,
Adweek formed the
Adweek Blog Network"—which consists of several B2B blogs focusing
on aspects of the mass media industry. They include AgencySpy, which
focuses on advertising agencies, Fishbowl DC, a blog focusing on
politics and the media, Fishbowl NY, which focuses on New York City
media, Galley Cat, which focuses on publishing, LostRemote, which
focuses on social television, PRNewser, which focuses on public
relations, SocialTimes, and TVSpy, which focuses on local television.
While it operated alongside its parent publication, the blog network
was kept separate from Adweek's main blog AdFreak.
The most notable member of the blog network is TVNewser, which focuses
on the American news media and broadcast industry. The site was
founded as CableNewser by then-
Towson University student Brian Stelter
in January 2004, who maintained the site until joining The New York
Times as a media reporter in July 2007. The site's Managing Editor
is currently former
MSNBC producer Chris Ariens. Editor Kevin Allocca
was hired in July 2009, and Alissa Krinsky serves as a contributor to
the site. TVNewser is highly-read within the broadcasting industry:
The New York Times
The New York Times characterized the site as being "read religiously
by network presidents, media executives, producers and publicists ...
because it provides a quick snapshot of the industry on any given
day." Brian Williams, then anchor of NBC Nightly News, described
the blog as "the closest thing to the bible of what's going on in [the
news broadcasting] industry". CNN's Miles O'Brien felt that the site
"makes me feel like I'm in the middle of a cocktail party of all
people who know what's going on in my business." Both MSNBC's Dan
Abrams and CNN's
Jeff Greenfield have lauded the site for being good
at separating fact from fiction.
^ a b "journalfinder.wtcox-4 Subject Search Results - Journal
Finder[permanent dead link]".
^ Elliott, Stuart, "
Adweek Plans Overhaul as a Sign It Is Alive and
Well", The New York Times, 12 September 1991.
^ Stevenson, Richard W., "The Battle of Two
The New York Times, 14 October 1985.
Adweek Parent Acquisition Set", The New York Times
^ Elliott, Stuart, "
Adweek magazine is commemorating its 20th
anniversary with a record 232-page special issue", The New York Times,
10 November 1998.
^ "Fahey Rises at Adweek". Adweek. 22 April 2008.
Adweek acquired by private equity firm Beringer Capital".
TechCrunch. Retrieved 19 July 2016.
^ "9 Popular Sites Become Core of New
Adweek Blog Network". Adweek.
Retrieved 16 January 2015.
^ mediabistro.com: TVNewser Archived January 6, 2010, at the Wayback
^ a b Bosman, Julie. "The Kid With All the News About the TV News".
The New York Times. Retrieved 2006-10-22.