Campaign (magazine)
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''Campaign'' is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey. ''Campaign'' is published by
Haymarket Media Group Haymarket Media Group is a privately held media company headquartered in London. It has publications in the consumer, business and customer sectors, both print and online. It operates exhibitions allied to its own publications, and previously o ...
, which owns more than 70 brands worldwide, including ''
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'', ''
Stuff Stuff, stuffed, and stuffing may refer to: *Physical matter *General, unspecific things, or entities Arts, media, and entertainment Books *''Stuff'' (1997), a novel by Joseph Connolly (author), Joseph Connolly *''Stuff'' (2005), a book by Jere ...
'', '' Autocar'', ''
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'' and ''
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''.


Overview

''Campaign'' publishes a monthly print magazine in the UK as well as daily news and analysis on its websites: campaignlive.co.uk, campaignlive.com, campaignasia.com, campaignindia.in, campaignme.com, and campaigntr.com. Each spring ''Campaign'' releases its School Reports, an assessment of how the biggest advertising agencies performed over the past year. In December, as part of its Annual issue, it names the top agencies, advertising and media networks, advertisers, campaigns, media, and production companies of the year. ''Campaign'' also publishes the A-List, a directory of leading executives from the advertising and media industries, at the end of each year.


History

The magazine was originally published by the
British Printing Corporation Maxwell Communication Corporation plc was a leading British media business. It was listed on the London Stock Exchange and was a constituent of the FTSE 100 Index. It collapsed in 1991 following the death of its titular owner. History The comp ...
and titled ''World's Press News'', and, in the late 1960s, was struggling to find a market, but
Michael Heseltine Michael Ray Dibdin Heseltine, Baron Heseltine, (; born 21 March 1933) is a British politician and businessman. Having begun his career as a property developer, he became one of the founders of the publishing house Haymarket. Heseltine served ...
then acquired it for Haymarket and hired
Maurice Saatchi Maurice Nathan Saatchi, Baron Saatchi ( ar, موريس ساعتجي ; born 21 June 1946) is a British-Iraqi businessman, and with his brother, Charles, co-founder of the advertising agencies Saatchi & Saatchi and M&C Saatchi. Early life Mauric ...
to rebrand and relaunch the magazine, with design by
Roland Schenk Roland (; frk, *Hrōþiland; lat-med, Hruodlandus or ''Rotholandus''; it, Orlando or ''Rolando''; died 15 August 778) was a Frankish military leader under Charlemagne who became one of the principal figures in the literary cycle known as the ...
, upon which it proved an immediate success and became known as "the Bible of British adland". In 2013, ''Campaign'' underwent a redesign, dropping its A3 newspaper-size format. In the same year it also launched its first paid-for app, which readers receive as part of their subscription, on the Apple Newsstand service. In May 2016, Haymarket Business Media consolidated their marketing communications publishing portfolio under the Campaign brand, leading to the closure of ''Marketing Magazine,'' ''Brand Republic'', and ''Media Week.'' ''Media Week'' was previously publishing physical magazines when it was first launched 1985 and turned into an online-only publication in 2009 during a restructuring by Haymarket. The May 2016 consolidation also saw the launch of another Haymarket specialist job board, Campaign Jobs.


''Campaign'' awards

The Campaign Big Awards recognize the best agencies, campaigns and creative work of the year. The Campaign Media Awards celebrate creativity in the media business, with categories for both media agencies and media owners.


References


External links

*{{Official website, www.campaignlive.co.uk Business magazines published in the United Kingdom Weekly magazines published in the United Kingdom Magazines published in London Magazines about advertising Magazines with year of establishment missing Professional and trade magazines