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Markstrat
''Markstrat'' is a simulation video game developed by Jean-Claude Larréché and Professor Hubert Gatignon, in which players take control of a virtual corporation. Players make a number of decisions in marketing, finance, research and development, and other areas in order to achieve a better performance than competing players, who also take control of their own companies. After the game was developed it was distributed on an ad-hoc basis by the French business school INSEAD. Markstrat is played in over 500 academic institutions worldwide, including 8 of the top 10 international business schools. Structure and gameplay The simulation generally consists of ten periods, in an industry that contains six companies. Each of these companies, labeled by letters, are player groups that consist of 3 to 6 people. All the companies in the industry start the simulation in the same situation with the same products, which are artificial products called Sonites. As the game progresses the co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jean-Claude Larréché
Jean-Claude "JC" Larreche (born 3 July 1947) is Emeritus Professor at INSEAD, Fontainebleau, France, where he held the Alfred H. Heineken Chair of Marketing from 1993 to 2018. His academic and business activities are focused on building the fundamental capabilities required to create corporate value, especially through marketing excellence, customer focus, and value-capture selling. He is Founder and President of StratX ExL and of StratX Simulations. StratX ExL organizes and delivers experiential learning seminars on leadership, marketing, and innovation for leading global corporations. StratX Simulations is the provider of world-renowned computerized business learning software, including REVMANEX, Markstrat, Circular Markstrat, Digital Markstrat, Blue Ocean Strategy Simulation, BrandPRO, Digital MediaPRO, and MixPRO. In addition to his distinguished academic and business career, Larreche is known for his books ''Value Capture Selling: How to Win the 3rd Sales Transformation'' (t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hubert Gatignon
Hubert Gatignon is a professor of marketing at INSEAD, Fontainebleau, France. According to Google Scholar, Gatignon has an i10-index of 57. Education Hubert Gatignon received his Baccalauréat, Série C at the Lycée Pierre et Marie Curie in Châteauroux, France in 1969, after which point he went on to receive a Diploma of Higher Commercial, Administrative and Financial Studies (Diplôme d'Etudes Supérieures Commerciales, Administratives et Financières) from ESCAE (Poitiers) in 1973. From there, Dr Gatignon attended the University of California, Los Angeles where he earned a Master of Business Administration and Doctor of Philosophy in Management in 1975 and 1981, respectively. Career Hubert Gatignon has worked as an associate and later full professor at the Wharton School of the University of Pennsylvania and in 1994, took a job with INSEAD, where he was employed as a professor of marketing and held the school's Claude Janssen Chair in Business Administration. He is curr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
INSEAD
INSEAD, a contraction of "Institut Européen d'Administration des Affaires" () is a non-profit business school that maintains campuses in Europe ( Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE), and North America (San Francisco, United States). As a graduate-only business school, INSEAD offers a full-time Master of Business Administration, an executive MBA (EMBA), a Master of Finance, a PhD in management, a Master in Management, Business Foundations Post-Graduate degrees, and a variety of executive education programs. Its MBA, taught in English, is consistently ranked among the best in the world. The MBA has produced the second most CEOs of the world’s 500 largest companies, second only to Harvard Business School's, and the sixth most billionaires. Despite its relatively small size as a specialist, graduate-only university, INSEAD educated 2nd most C-suite executives of listed companies in the world's 19 biggest economies, only second to Harvard U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web-based
A web application (or web app) is application software that is accessed using a web browser. Web applications are delivered on the World Wide Web to users with an active network connection. History In earlier computing models like client-server, the processing load for the application was shared between code on the server and code installed on each client locally. In other words, an application had its own pre-compiled client program which served as its user interface and had to be separately installed on each user's personal computer. An upgrade to the server-side code of the application would typically also require an upgrade to the client-side code installed on each user workstation, adding to the support cost and decreasing productivity. In addition, both the client and server components of the application were usually tightly bound to a particular computer architecture and operating system and porting them to others was often prohibitively expensive for all but the large ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Specialty Store
A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods. Furniture stores, florists, sporting goods stores, and bookstores are all specialty stores. Stores such as Athlete’s Foot (sports shoes only) are considered superspecialty stores. Specialty stores compete with other types of retailers such as department stores, big box stores, general stores, supermarkets and variety store A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, automotive parts, dry goods, toys, hardware, home furnishings, and a selection of groceries. It u ...s. References Retail formats {{Business-term-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Finance
Finance is the study and discipline of money, currency and capital assets. It is related to, but not synonymous with economics, the study of production, distribution, and consumption of money, assets, goods and services (the discipline of financial economics bridges the two). Finance activities take place in financial systems at various scopes, thus the field can be roughly divided into personal, corporate, and public finance. In a financial system, assets are bought, sold, or traded as financial instruments, such as currencies, loans, bonds, shares, stocks, options, futures, etc. Assets can also be banked, invested, and insured to maximize value and minimize loss. In practice, risks are always present in any financial action and entities. A broad range of subfields within finance exist due to its wide scope. Asset, money, risk and investment management aim to maximize value and minimize volatility. Financial analysis is viability, stability, and profitability asse ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mass Merchandiser
A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. Types (United States) Discount stores in the United States may be classified into different types: Hypermarkets (superstores) Discount superstores such as Walmart or Target sell general merchandise in a big-box store; many have a full grocery selection and are thus hypermarkets, though that term is not generally used in North America. In the 1960s and 1970s the term "discount department store" was used, and chains such as Kmart, Zodys and TG&Y billed themselves as such. The term "discount department store" or "off-price department store" is sometimes applied to big-box discount retailers of apparel and home goods, such as Ross Dress For Less, Marshalls, TJ Maxx, and Kohls. Category killers So-called category killer stores, speciali ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Department Store
A department store is a retail establishment offering a wide range of consumer goods in different areas of the store, each area ("department") specializing in a product category. In modern major cities, the department store made a dramatic appearance in the middle of the 19th century, and permanently reshaped shopping habits, and the definition of service and luxury. Similar developments were under way in London (with Whiteleys), in Paris (Le Bon Marché) and in New York ( Stewart's). Today, departments often include the following: clothing, cosmetics, do it yourself, furniture, gardening, hardware, home appliances, houseware, paint, sporting goods, toiletries, and toys. Additionally, other lines of products such as food, books, jewellery, electronics, stationery, photographic equipment, baby products, and products for pets are sometimes included. Customers generally check out near the front of the store in discount department stores, while high-end traditional department sto ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Companies
A company, abbreviated as co., is a legal entity representing an association of people, whether natural, legal or a mixture of both, with a specific objective. Company members share a common purpose and unite to achieve specific, declared goals. Companies take various forms, such as: * voluntary associations, which may include nonprofit organizations * business entities, whose aim is generating profit * financial entities and banks * programs or educational institutions A company can be created as a legal person so that the company itself has limited liability as members perform or fail to discharge their duty according to the publicly declared incorporation, or published policy. When a company closes, it may need to be liquidated to avoid further legal obligations. Companies may associate and collectively register themselves as new companies; the resulting entities are often known as corporate groups. Meanings and definitions A company can be defined as an "artificial per ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Product (business)
In marketing, a product is an object, or system, or service made available for consumer use as of the consumer demand; it is anything that can be offered to a market to satisfy the desire or need of a customer. In retailing, products are often referred to as '' merchandise'', and in manufacturing, products are bought as raw materials and then sold as finished goods. A service is also regarded as a type of product. In project management, products are the formal definition of the project deliverables that make up or contribute to delivering the objectives of the project. A related concept is that of a sub-product, a secondary but useful result of a production process. Dangerous products, particularly physical ones, that cause injuries to consumers or bystanders may be subject to product liability. Product classification A product can be classified as tangible or intangible. A tangible product is an actual physical object that can be perceived by touch such as a building, ve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
