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Hubert Gatignon
Hubert Gatignon is a professor of marketing at INSEAD, Fontainebleau, France. According to Google Scholar, Gatignon has an i10-index of 57. Education Hubert Gatignon received his Baccalauréat, Série C at the Lycée Pierre et Marie Curie in Châteauroux, France in 1969, after which point he went on to receive a Diploma of Higher Commercial, Administrative and Financial Studies (Diplôme d'Etudes Supérieures Commerciales, Administratives et Financières) from ESCAE (Poitiers) in 1973. From there, Dr Gatignon attended the University of California, Los Angeles where he earned a Master of Business Administration and Doctor of Philosophy in Management in 1975 and 1981, respectively. Career Hubert Gatignon has worked as an associate and later full professor at the Wharton School of the University of Pennsylvania and in 1994, took a job with INSEAD, where he was employed as a professor of marketing and held the school's Claude Janssen Chair in Business Administration. He is curr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
INSEAD
INSEAD, a contraction of "Institut Européen d'Administration des Affaires" () is a non-profit business school that maintains campuses in Europe ( Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE), and North America (San Francisco, United States). As a graduate-only business school, INSEAD offers a full-time Master of Business Administration, an executive MBA (EMBA), a Master of Finance, a PhD in management, a Master in Management, Business Foundations Post-Graduate degrees, and a variety of executive education programs. Its MBA, taught in English, is consistently ranked among the best in the world. The MBA has produced the second most CEOs of the world’s 500 largest companies, second only to Harvard Business School's, and the sixth most billionaires. Despite its relatively small size as a specialist, graduate-only university, INSEAD educated 2nd most C-suite executives of listed companies in the world's 19 biggest economies, only second to Harvard U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Science (journal)
''Marketing Science'' is a bimonthly peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing. According to the ''Journal Citation Reports'', the journal has a 2017 impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as i ... of 2.794. References External links * Marketing journals English-language journals Bimonthly journals INFORMS academic journals Publications established in 1989 {{marketing-journal-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Academic Staff Of INSEAD
An academy (Attic Greek: Ἀκαδήμεια; Koine Greek Ἀκαδημία) is an institution of secondary or tertiary higher learning (and generally also research or honorary membership). The name traces back to Plato's school of philosophy, founded approximately 385 BC at Akademia, a sanctuary of Athena, the goddess of wisdom and skill, north of Athens, Greece. Etymology The word comes from the ''Academy'' in ancient Greece, which derives from the Athenian hero, ''Akademos''. Outside the city walls of Athens, the gymnasium was made famous by Plato as a center of learning. The sacred space, dedicated to the goddess of wisdom, Athena, had formerly been an olive grove, hence the expression "the groves of Academe". In these gardens, the philosopher Plato conversed with followers. Plato developed his sessions into a method of teaching philosophy and in 387 BC, established what is known today as the Old Academy. By extension, ''academia'' has come to mean the accumulation, dev ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wharton School Of The University Of Pennsylvania Faculty
Wharton may refer to: Academic institutions * Wharton School of the University of Pennsylvania * Wharton County Junior College * Paul R. Wharton High School * Wharton Center for Performing Arts, at Michigan State University Places * Wharton, Cheshire, England * Wharton, Cumbria, England * Wharton, New Jersey, USA * Wharton, Ohio, USA * Wharton, Texas, USA * Wharton, West Virginia, USA * Wharton Township, Fayette County, Pennsylvania, USA * Wharton Township, Potter County, Pennsylvania, USA * Wharton Basin, the north-eastern part of the Indian Ocean * Wharton Creek (Unadilla River), a stream in the U.S. state of New York * Wharton State Forest, New Jersey, USA * Mount Wharton The Churchill Mountains are a mountain range group of the Transantarctic Mountains System, located in the Ross Dependency region of Antarctica. They border on the western side of the Ross Ice Shelf, between Byrd Glacier and Nimrod Glacier. Seve ..., Antarctica People * Wharton (name), including a lis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of California, Los Angeles Alumni
A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States, the designation is reserved for colleges that have a graduate school. The word ''university'' is derived from the Latin ''universitas magistrorum et scholarium'', which roughly means "community of teachers and scholars". The first universities were created in Europe by Catholic Church monks. The University of Bologna (''Università di Bologna''), founded in 1088, is the first university in the sense of: *Being a high degree-awarding institute. *Having independence from the ecclesiastic schools, although conducted by both clergy and non-clergy. *Using the word ''universitas'' (which was coined at its foundation). *Issuing secular and non-secular degrees: grammar, rhetoric, logic, theology, canon law, notarial law.Hunt Janin: "The university ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jean-Claude Larréché
Jean-Claude "JC" Larreche (born 3 July 1947) is Emeritus Professor at INSEAD, Fontainebleau, France, where he held the Alfred H. Heineken Chair of Marketing from 1993 to 2018. His academic and business activities are focused on building the fundamental capabilities required to create corporate value, especially through marketing excellence, customer focus, and value-capture selling. He is Founder and President of StratX ExL and of StratX Simulations. StratX ExL organizes and delivers experiential learning seminars on leadership, marketing, and innovation for leading global corporations. StratX Simulations is the provider of world-renowned computerized business learning software, including REVMANEX, Markstrat, Circular Markstrat, Digital Markstrat, Blue Ocean Strategy Simulation, BrandPRO, Digital MediaPRO, and MixPRO. In addition to his distinguished academic and business career, Larreche is known for his books ''Value Capture Selling: How to Win the 3rd Sales Transformation'' (t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Simulation
Business simulation or corporate simulation is simulation used for business training, education or analysis. It can be scenario-based or numeric-based. Most business simulations are used for business acumen training and development. Learning objectives include: strategic thinking, decision making, problem solving, financial analysis, market analysis, operations, teamwork and leadership. The business gaming community seems lately to have adopted the term business simulation game instead of just gaming or just simulation. The word simulation is sometimes considered too mechanistic for educational purposes. Simulation also refers to activities where an optimum for some problem is searched for, while this is not usually the aim of an educational game. On the other hand, the word game can imply time wasting, not taking things too seriously and engaging in an exercise designed purely for fun. The concept of simulation gaming seems to offer the right combination and balance between th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Markstrat
''Markstrat'' is a simulation video game developed by Jean-Claude Larréché and Professor Hubert Gatignon, in which players take control of a virtual corporation. Players make a number of decisions in marketing, finance, research and development, and other areas in order to achieve a better performance than competing players, who also take control of their own companies. After the game was developed it was distributed on an ad-hoc basis by the French business school INSEAD. Markstrat is played in over 500 academic institutions worldwide, including 8 of the top 10 international business schools. Structure and gameplay The simulation generally consists of ten periods, in an industry that contains six companies. Each of these companies, labeled by letters, are player groups that consist of 3 to 6 people. All the companies in the industry start the simulation in the same situation with the same products, which are artificial products called Sonites. As the game progresses the co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of The Academy Of Marketing Science
The ''Journal of the Academy of Marketing Science'' is a Peer review, peer-reviewed academic journal about marketing. According to the ''Journal Citation Reports'', the journal has a 2016 impact factor of 5.888 . Since June 2018, the editor-in-chief is John Hulland (Terry College of Business). In 2010, the journal changed publication frequency from quarterly to bimonthly. Previous editors The following persons have been editors-in-chief of the journal: References External links * {{DEFAULTSORT:Journal of the Academy of Marketing Science Business and management journals Publications established in 1973 Bimonthly journals English-language journals Springer Science+Business Media academic journals ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Marketing
The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; the others are ''Harvard Business Review'' (1920), ''Journal of Retailing'' (1925), and ''Journal of Business'' (1928). Editors Hari Sridhar, Joe Foster ’56 Chair in Business Leadership and is Research Director of the Sales Leadership Institute at Mays Business School at Texas A&M University is Editor in Chief. He works with 3 coeditors, approximately 48 associate editors and an editorial review board to manage the journal's peer review and publication. Special issues The journal has published special issues on various topics over the years, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute. Awards The journal presents three article-focused honors on an annual basi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Baccalauréat
The ''baccalauréat'' (; ), often known in France colloquially as the ''bac'', is a French national academic qualification that students can obtain at the completion of their secondary education (at the end of the ''lycée'') by meeting certain requirements. Though it has only existed in its present form as a school-leaving examination since Napoleon Bonaparte's implementation on March 17, 1808, its origins date back to the first medieval French universities. According to French law, the baccalaureate is the first academic degree, though it grants the completion of secondary education. Historically, the baccalaureate is administratively supervised by full professors at universities. Similar academic qualifications exist elsewhere in Europe, variously known as ''Abitur'' in Germany, ''maturità'' in Italy, ''bachillerato'' in Spain. There is also the European Baccalaureate, which students take at the end of the European School education. In France, there are three main types of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
International Journal Of Research In Marketing
''International Journal of Research in Marketing (IJRM)'' is a quarterly peer-reviewed academic journal published by Elsevier. It is an official journal of the European Marketing Academy and the editor-in-chief is Martin Schreier. The Co-Editors are Renana Peres, David Schweidel and Alina Sorescu. The journal was established in 1984. Abstracting and indexing The journal is abstracted and indexed in: According to the ''Journal Citation Reports'', the journal has a 2021 impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as ... of 8.047. References External links * Marketing journals English-language journals Elsevier academic journals Quarterly journals Publications established in 1984 {{marketing-journal-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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