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Jean-Claude Larréché
Jean-Claude "JC" Larreche (born 3 July 1947) is Emeritus Professor at INSEAD, Fontainebleau, France, where he held the Alfred H. Heineken Chair of Marketing from 1993 to 2018. His academic and business activities are focused on building the fundamental capabilities required to create corporate value, especially through marketing excellence, customer focus, and value-capture selling. He is Founder and President of StratX ExL and of StratX Simulations. StratX ExL organizes and delivers experiential learning seminars on leadership, marketing, and innovation for leading global corporations. StratX Simulations is the provider of world-renowned computerized business learning software, including REVMANEX, Markstrat, Circular Markstrat, Digital Markstrat, Blue Ocean Strategy Simulation, BrandPRO, Digital MediaPRO, and MixPRO. In addition to his distinguished academic and business career, Larreche is known for his books ''Value Capture Selling: How to Win the 3rd Sales Transformation'' (t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Senegal
Senegal,; Wolof: ''Senegaal''; Pulaar: 𞤅𞤫𞤲𞤫𞤺𞤢𞥄𞤤𞤭 (Senegaali); Arabic: السنغال ''As-Sinighal'') officially the Republic of Senegal,; Wolof: ''Réewum Senegaal''; Pulaar : 𞤈𞤫𞤲𞤣𞤢𞥄𞤲𞤣𞤭 𞤅𞤫𞤲𞤫𞤺𞤢𞥄𞤤𞤭 (Renndaandi Senegaali); Arabic: جمهورية السنغال ''Jumhuriat As-Sinighal'') is a country in West Africa, on the Atlantic Ocean coastline. Senegal is bordered by Mauritania to the north, Mali to the east, Guinea to the southeast and Guinea-Bissau to the southwest. Senegal nearly surrounds the Gambia, a country occupying a narrow sliver of land along the banks of the Gambia River, which separates Senegal's southern region of Casamance from the rest of the country. Senegal also shares a maritime border with Cape Verde. Senegal's economic and political capital is Dakar. Senegal is notably the westernmost country in the mainland of the Old World, or Afro-Eurasia. It owes its name to t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Nestlé
Nestlé S.A. (; ; ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Vaud, Switzerland. It is the largest publicly held food company in the world, measured by revenue and other metrics, since 2014."Nestlé's Brabeck: We have a "huge advantage" over big pharma in creating medical foods" , ''CNN Money'', 1 April 2011 It ranked No. 64 on the ''Fortune'' Global 500 in 2017 and No. 33 in the 2016 edition of the '''' Global 2000 list of largest publ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing People
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Writers
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Educators
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
French Business Theorists
French (french: français(e), link=no) may refer to: * Something of, from, or related to France ** French language, which originated in France, and its various dialects and accents ** French people, a nation and ethnic group identified with France ** French cuisine, cooking traditions and practices Fortnite French places Arts and media * The French (band), a British rock band * "French" (episode), a live-action episode of ''The Super Mario Bros. Super Show!'' * ''Française'' (film), 2008 * French Stewart (born 1964), American actor Other uses * French (surname), a surname (including a list of people with the name) * French (tunic), a particular type of military jacket or tunic used in the Russian Empire and Soviet Union * French's, an American brand of mustard condiment * French catheter scale, a unit of measurement of diameter * French Defence, a chess opening * French kiss, a type of kiss involving the tongue See also * France (other) * Franch, a surname * French ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alumni Of The University Of London
Alumni (singular: alumnus (masculine) or alumna (feminine)) are former students of a school, college, or university who have either attended or graduated in some fashion from the institution. The feminine plural alumnae is sometimes used for groups of women. The word is Latin and means "one who is being (or has been) nourished". The term is not synonymous with "graduate"; one can be an alumnus without graduating (Burt Reynolds, alumnus but not graduate of Florida State, is an example). The term is sometimes used to refer to a former employee or member of an organization, contributor, or inmate. Etymology The Latin noun ''alumnus'' means "foster son" or "pupil". It is derived from PIE ''*h₂el-'' (grow, nourish), and it is a variant of the Latin verb ''alere'' "to nourish".Merriam-Webster: alumnus .. Separate, but from th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
European Case Clearing House
The Case Centre, headquartered in Cranfield University, Cranfield, Bedford, United Kingdom, and with its US office at Babson College, Wellesley, Massachusetts, is the independent home of the case method, with more than 500 member organisations worldwide. The Case Centre is also the world’s largest repository of case studies used in teaching Management subjects and allied disciplines. Its stated aim is to promote the case method by sharing knowledge, skills, and expertise in this area among teachers and students. History The Case Centre, is a not-for-profit organisation and registered charity founded in 1973. It was founded as Case Clearing House of Great Britain and Ireland, as a collaborative initiative of 22 higher educational institutions that wanted a platform to share case materials between management educators. As the initiative grew in Europe, the organization rebranded itself as the European Case Clearing House in 1991, and again rebranded itself to ecch in 2005 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
European Foundation For Management Development
The European Foundation for Management Development (EFMD) is an international not-for-profit association based in Brussels. Europe's largest network association in the field of management development, it has over 890 member organizations from academia, business, public service and consultancy in 88 countries (as of September 2017). EFMD provides a forum for networking in management development. EFMD operates the EFMD Quality Improvement System (EQUIS), which is one of the leading international systems of quality assessment, improvement, and accreditation of higher education institutions in management and business administration. It is comparable to its American equivalent Association to Advance Collegiate Schools of Business and provides a forum for information, research, networking and debate on innovation and best practice in management development. The foundation also runs the EFMD Programme Accreditation System (EPAS) for programmes as well as the EFMD Deans Across Frontiers d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Marketing Research
''Journal of Marketing Research'' is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the ''Journal Citation Reports'', the journal has a 2020 impact factor of 5.000. The founding editor was Robert Ferber. Awards *In 1996 the journal established the ''Paul E. Green Award'' in honor of Paul E. Green for the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research. *The journal awards the ''William F. O'Dell Award'' for the article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. Editors-in-chief The following persons are or have been editor-in-chief of this journal: * Robert Ferber (1964–1969) * Frank Bass (1972-1975) * Ralph Day (1969-1972) * Harper Boyd * Gilbert A. Churchill (1978-1982) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Marketing
The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; the others are ''Harvard Business Review'' (1920), ''Journal of Retailing'' (1925), and ''Journal of Business'' (1928). Editors Hari Sridhar, Joe Foster ’56 Chair in Business Leadership and is Research Director of the Sales Leadership Institute at Mays Business School at Texas A&M University is Editor in Chief. He works with 3 coeditors, approximately 48 associate editors and an editorial review board to manage the journal's peer review and publication. Special issues The journal has published special issues on various topics over the years, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute Founded in 1961, the Marketing Science Institute (MSI) is a corporate-member ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
