Hubert Gatignon is a professor of marketing at

INSEAD INSEAD, a contraction of "Institut Européen d'Administration des Affaires" () is a non-profit business school that maintains campuses in Europe (Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE), and North America (San ...

, Fontainebleau, France. According to Google Scholar, Gatignon has an i10-index of 57.

Education

Hubert Gatignon received his Baccalauréat, Série C at the Lycée Pierre et Marie Curie in Châteauroux, France in 1969, after which point he went on to receive a Diploma of Higher Commercial, Administrative and Financial Studies (Diplôme d'Etudes Supérieures Commerciales, Administratives et Financières) from ESCAE (Poitiers) in 1973. From there, Dr Gatignon attended the

University of California, Los Angeles The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California. UCLA's academic roots were established in 1881 as a teachers college then known as the southern branch of the California S ...

where he earned a Master of Business Administration and Doctor of Philosophy in Management in 1975 and 1981, respectively.

Career

Hubert Gatignon has worked as an associate and later full professor at the Wharton School of the University of Pennsylvania and in 1994, took a job with INSEAD, where he was employed as a professor of marketing and held the school's Claude Janssen Chair in Business Administration. He is currently Professor of Marketing Emeritus and the Claude Janssen Chaired Professor of Business Administration Emeritus. He has a membership or affiliation with groups such as The Academy of International Business,

The Institute of Management Sciences The Institute for Operations Research and the Management Sciences (INFORMS) is an international society for practitioners in the fields of operations research (O.R.), management science, and analytics. It was established in 1995 with the merger of ...

, and American Marketing Association, and was an Academic Trustee with the

Marketing Science Institute Founded in 1961, the Marketing Science Institute (MSI) is a corporate-membership-based organization. MSI claims to be unique as the only research-based organization with a network of marketing academics from business schools all over the world as w ...

from 1998 through 2004.

Editorial positions

Professor Gatignon has held multiple editorial positions, which include the following: * Associate editor, '' Journal of Marketing Research'' (2006 - 2016) * Policy Board Member, Editorial Review Board Member, ''

International Journal of Research in Marketing ''International Journal of Research in Marketing (IJRM)'' is a quarterly peer-reviewed academic journal published by Elsevier. It is an official journal of the European Marketing Academy and the editor-in-chief is Martin Schreier. The Co-Editors ...

'' (IJRM) ** Editor in chief from 2000 to 2006 * Editorial Review Board Member, '' Journal of Marketing'' (1986-1991;1996-2002;2008-2016) * Editorial Review Board Member: '' Marketing Science'' (1990-2016) * Board Member: '' Journal of the Academy of Marketing Science'' (2009-2016)

Research

Gatignon has performed research in areas that include "marketing strategy and especially, innovation strategies, as well as international marketing strategy."

Select bibliography

Books

* ''Making Innovation Last: Strategies for Sustained Growth'' Vols. 1 & 2, Palgrave-macmillan Publishers (2016, with David Gotteland and Christophe Haon) * ''New Products and Services Development'' Vols. I - IV, Sage (2011, editor) * '' MARKSTRAT Handbook: The Strategic Marketing Simulation'', StratX International (2010, with Hubert Gatignon and Rémi Triolet) * ''The INSEAD-Wharton Alliance on Globalizing: Strategies for Building Successful Global Businesses'', Cambridge University Press (2004, editor with John Kimberly) * ''Statistical Analysis of Management Data'', Kluwer Academic Publishers (2003), 2nd and 3rd editions, Springer Science+Business Media, LLC (2010, 2014)

References

{{reflist University of California, Los Angeles alumni Wharton School of the University of Pennsylvania faculty Academic staff of INSEAD Marketing education Marketing strategy