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Marketing Science Institute
Founded in 1961, the Marketing Science Institute (MSI) is a corporate-membership-based organization. MSI claims to be unique as the only research-based organization with a network of marketing academics from business schools all over the world as well as marketing executives from 60+ leading companies. As a nonprofit institution, MSI financially supports academic research on topics of importance to business performance. Every two years, MSI asks the Board of Trustees to provide input to help set priorities for the research that will guide activities for the next few years. MSI supports studies by academics on these issues and disseminates the results through conferences, workshops, webinars, publications, and online content. MSI headquarters are located in Cambridge, Massachusetts. The primary governing body of MSI is the Board of Trustees, which is made up of representatives of each of MSI’s member companies. MSI's staff of 11 employees are responsible for membership and researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Thomas B
Thomas Browne Henry (November 7, 1907 – June 30, 1980) was an American character actor known for many guest appearances on television and in films. He was active with the Pasadena Community Playhouse and was the older brother of actor William Henry. Selected filmography * ''Hollow Triumph'' (1948) - Rocky Stansyck (uncredited) * '' Behind Locked Doors'' (1948) - Dr. Clifford Porter * ''Sealed Verdict'' (1948) - Briefing JAG colonel * ''Joan of Arc'' (1948) - Captain Raoul de Gaucort * ''He Walked by Night'' (1948) - Dunning (uncredited) * ''Impact'' (1949) - Walter's Business Assistant (uncredited) * ''Tulsa'' (1949) - Mr. Winslow (uncredited) * ''Johnny Allegro'' (1949) - Frank (uncredited) * ''House of Strangers'' (1949) - Judge (uncredited) * '' Special Agent'' (1949) - Detective Benton (uncredited) * '' Flaming Fury'' (1949) - Robert J. McManus (uncredited) * '' Post Office Investigator'' (1949) - Lt. Contreras * '' Bagdad'' (1949) - Elder (uncredited) * '' Underto ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wroe Alderson
Wroe Alderson (1898–1965), an active Quaker, is widely recognized as the most important marketing theorist of the twentieth centuryJones, D. G. B. and Shaw, E. H., (2003) ''A History of Marketing Thought, in the Handbook of Marketing'', ed. Wertz, B. and Wensley, R. and the "father of modern marketing". Background Alderson’s academic training was at George Washington, MIT and the University of Pennsylvania. He served as president of the American Marketing Association and was highly active in The Institute of Management Sciences. He began his business career at the U.S. department of Commerce, founded the internationally prominent marketing consulting firm of Alderson Associates, and served as a professor at Wharton University of Pennsylvania after joining it in 1959. While always deeply involved in the advancement of marketing science he also believed that theory and practice go hand in hand. This also suited his scientific method. From a methodological perspective, he emphasized ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Multidimensional Scaling
Multidimensional scaling (MDS) is a means of visualizing the level of similarity of individual cases of a dataset. MDS is used to translate "information about the pairwise 'distances' among a set of n objects or individuals" into a configuration of n points mapped into an abstract Cartesian space. More technically, MDS refers to a set of related ordination techniques used in information visualization, in particular to display the information contained in a distance matrix. It is a form of non-linear dimensionality reduction. Given a distance matrix with the distances between each pair of objects in a set, and a chosen number of dimensions, ''N'', an MDS algorithm places each object into ''N''-dimensional space (a lower-dimensional representation) such that the between-object distances are preserved as well as possible. For ''N'' = 1, 2, and 3, the resulting points can be visualized on a scatter plot. Core theoretical contributions to MDS were made by James O. Ramsay of M ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New Product Development
In business and engineering, new product development (NPD) covers the complete process of bringing a new product (business), product to market, renewing an existing product or introducing a product in a new market. A central aspect of NPD is product design, along with various business considerations. New product development is described broadly as the transformation of a market opportunity into a product available for sale. The products developed by an organisation provide the means for it to generate income. For many technology-intensive firms their approach is based on exploiting technological innovation in a rapidly changing market. The product can be tangible (something physical which one can touch) or intangible (like a service or user experience, experience), though sometimes services and other processes are distinguished from "products". NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market. Cost, time, and qua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Profit Impact Of Marketing Strategy
The Profit Impact of Market Strategy (PIMS) program is a project that uses empirical data to try to determine which business strategies make the difference between success and failure. It is used to develop strategies for resource allocation and marketing. Some of the most important strategic metrics are market share, product quality, investment intensity and service quality (all measured by PIMS and strongly correlated with financial performance). One of the emphasized principles is that the same factors work identically across different industries. The business management authors Tom Peters and Nancy Austin wrote that PIMS "yields solid evidence in support of both common sense and counter-intuitive principles for gaining and sustaining competitive advantage". History The PIMS project was originally initiated by senior managers of General Electric who wanted to know why some of their business units were more profitable than others. Under the direction of Sidney Schoeffler, a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ethnography
Ethnography (from Greek ''ethnos'' "folk, people, nation" and ''grapho'' "I write") is a branch of anthropology and the systematic study of individual cultures. Ethnography explores cultural phenomena from the point of view of the subject of the study. Ethnography is also a type of social research that involves examining the behavior of the participants in a given social situation and understanding the group members' own interpretation of such behavior. Ethnography in simple terms is a type of qualitative research where a person puts themselves in a specific community or organization in attempt to learn about their cultures from a first person point-of-view. As a form of inquiry, ethnography relies heavily on participant observation—on the researcher participating in the setting or with the people being studied, at least in some marginal role, and seeking to document, in detail, patterns of social interaction and the perspectives of participants, and to understand these i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
SERVQUAL
SERVQUAL is a multi-dimensional research instrument designed to capture consumer expectations and perceptions of a service along five dimensions that are believed to represent service quality. SERVQUAL is built on the expectancy-disconfirmation paradigm, which, in simple terms, means that service quality is understood as the extent to which consumers' pre-consumption expectations of quality are confirmed or disconfirmed by their actual perceptions of the service experience. When the SERVQUAL questionnaire was first published in 1985 by a team of academic researchers, A. Parasuraman, Valarie Zeithaml and Leonard L. Berry to measure quality in the service sector, it represented a breakthrough in the measurement methods used for service quality research. The diagnostic value of the instrument is supported by the ''model of service quality'' which forms the conceptual framework for the development of the scale (i.e. instrument or questionnaire). The instrument has been widely applie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Orientation
Market orientation perspectives include the decision-making perspective ( Shapiro, 1988), market intelligence perspective (Kohli and Jaworski, 1990), culturally based behavioural perspective (Narver and Slater, 1990), strategic perspective (Ruekert, 1992) and customer orientation perspective (Deshpande et al., 1993). The two most prominent conceptualizations of market orientation are those given by Ajay Kohli and Bernie Jaworski (1990) and Narver and Slater (1990). While Kohli and Jaworski (1990) consider market orientation as the implementation of the marketing concept, Narver and Slater (1990) consider it to be an organizational culture. Kohli and Jaworski (1990) defined market orientation as ''"the organization-wide generation of market intelligence, dissemination of the intelligence across departments and organization-wide responsiveness to it"''. According to them, the marketing concept is a business philosophy, whereas the term market orientation refers to the actual im ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Equity
Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the products of well-known brands as better than those of lesser-known brands. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer's awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of Return on brand, return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Return On Marketing Investment
Return on marketing investment (ROMI) is the contribution to profit attributable to marketing (net of marketing spending), divided by the marketing 'invested' or risked. ROMI is not like the other ' return-on-investment' (ROI) metrics because marketing is not the same kind of investment. Instead of money that is 'tied' up in plants and inventories (often considered capital expenditure or CAPEX), marketing funds are typically 'risked'. Marketing spending is typically expensed in the current period (operational expenditure or OPEX). The idea of measuring the market's response in terms of sales and profits is not new, but terms such as marketing ROI and ROMI are used more frequently now than in past periods. Usually, marketing spending will be deemed justified if the ROMI is positive. In a survey of nearly 200 senior marketing managers, nearly half responded that they found the ROMI metric very useful.Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kevin Lane Keller
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Cuenca´s University of social science at Universidad de Castilla La-Mancha. He is most notable for having authored ''Strategic Brand Management'' (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management. The book is focused on the "how to" and "why" of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. He has published his research in the ''Journal of Marketing'', ''Journal of Marketing Research'', and ''Journal of Consumer Research''. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text ''Marketing Management''. Keller was formerly on the faculty at the Stanford Graduate School of Business, the University of California, Berkeley and the University of North Carolina at Chapel Hill. He has served as a visiting p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
