|
Kevin Lane Keller
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Cuenca´s University of social science at Universidad de Castilla La-Mancha. He is most notable for having authored ''Strategic Brand Management'' (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management. The book is focused on the "how to" and "why" of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. He has published his research in the ''Journal of Marketing'', ''Journal of Marketing Research'', and ''Journal of Consumer Research''. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text ''Marketing Management''. Keller was formerly on the faculty at the Stanford Graduate School of Business, the University of California, Berkeley and the University of North Carolina at Chapel Hill. He has served as a visiting p ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cornell University
Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to teach and make contributions in all fields of knowledge—from the classics to the sciences, and from the theoretical to the applied. These ideals, unconventional for the time, are captured in Cornell's founding principle, a popular 1868 quotation from founder Ezra Cornell: "I would found an institution where any person can find instruction in any study." Cornell is ranked among the top global universities. The university is organized into seven undergraduate colleges and seven graduate divisions at its main Ithaca campus, with each college and division defining its specific admission standards and academic programs in near autonomy. The university also administers three satellite campuses, two in New York City and one in Education City, Qatar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Church (band)
The Church are an Australian Rock music, rock band formed in Sydney in 1980. Initially associated with New wave music, new wave, neo-psychedelia, and indie rock, their music later came to feature slower tempos and surreal soundscapes reminiscent of dream pop and post-rock. Glenn A. Baker has written that "From the release of the 'She Never Said' single in November 1980, this unique Sydney-originated entity has purveyed a distinctive, ethereal, psychedelic-tinged sound which has alternatively found favour and disfavour in Australia." The ''Los Angeles Times'' has described the band's music as "dense, shimmering, exquisite guitar pop". The founding members were Steve Kilbey on lead vocals and bass guitar, Peter Koppes and Marty Willson-Piper on guitars, and Nick Ward on drums. Ward played only on their debut album, and the band's drummer for the rest of the 1980s was Richard Ploog. Jay Dee Daugherty (ex-Patti Smith Group) played drums from 1990 to 1993, followed by "timEbandit" Ti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Duke University Faculty
Duke is a male title either of a monarch ruling over a duchy, or of a member of royalty, or nobility. As rulers, dukes are ranked below emperors, kings, grand princes, grand dukes, and sovereign princes. As royalty or nobility, they are ranked below princess nobility and grand dukes. The title comes from French ''duc'', itself from the Latin ''dux'', 'leader', a term used in republican Rome to refer to a military commander without an official rank (particularly one of Germanic or Celtic origin), and later coming to mean the leading military commander of a province. In most countries, the word ''duchess'' is the female equivalent. Following the reforms of the emperor Diocletian (which separated the civilian and military administrations of the Roman provinces), a ''dux'' became the military commander in each province. The title ''dux'', Hellenised to ''doux'', survived in the Eastern Roman Empire where it continued in several contexts, signifying a rank equivalent to a captain ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cornell University Alumni
Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to teach and make contributions in all fields of knowledge—from the classics to the sciences, and from the theoretical to the applied. These ideals, unconventional for the time, are captured in Cornell's founding principle, a popular 1868 quotation from founder Ezra Cornell: "I would found an institution where any person can find instruction in any study." Cornell is ranked among the top global universities. The university is organized into seven undergraduate colleges and seven graduate divisions at its main Ithaca campus, with each college and division defining its specific admission standards and academic programs in near autonomy. The university also administers three satellite campuses, two in New York City and one in Education City, Qatar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tuck School Of Business Faculty
Tuck may refer to: People * Tuck (surname), including a list of people * Tuck (nickname), a list of people * Tuck (footballer), Portuguese football player and coach João Carlos Novo de Araújo Gonçalves (born 1969) * Hillary Tuck (born 1978), American actress born Hillary Sue Hedges * Tuck Langland, American sculptor * Tuck Woolum, American former college football player and head coach * Trinity the Tuck, American drag queen Fictional characters * Tuck, a pill bug in the 1998 animated film ''A Bug's Life'' * Friar Tuck, one of Robin Hood's Merry Men * Tuck, the family name of characters in the novel ''Tuck Everlasting'' and two film adaptations * Turtle Tuck, in the animated series ''Wonder Pets'' * Tuck, in the animated series ''My Life as a Teenage Robot'' Sports * Back or front tuck, a type of acrobatic flip * One of several dive positions Other uses * Tuck (sewing), a fold or pleat in fabric that is sewn in place * Tuck (sword), also known as an ''estoc'' in French * Tu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Business Speakers
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated and e ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Theorists
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Theorists
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing People
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Business Writers
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Branding Consultants
Branding may refer to: Physical markings * Making a mark, typically by charring: ** Wood branding, permanently marking, by way of heat, typically of wood (also applied to plastic, cork, leather, etc.) ** Livestock branding, the marking of animals to indicate ownership such as ** Human branding, marking a human to show ownership of them, or other reasons *** Branding (BDSM), bonding of the partners and marking of a submissive ** Freeze branding, permanently marking by way of cold * Vehicle title branding, a permanent designation indicating that a vehicle has been "written off" Marketing * Brand, a name, logo, slogan, and/or design scheme associated with a product or service ** Branding (promotional), the distribution of merchandise with a brand name or symbol imprinted ** Brand management, the application of marketing techniques to a specific product, product line, or brand ** Employer branding, the application of brand management to recruitment marketing and internal brand engage ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Business Theorists
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
