Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

at the Cuenca´s University of social science at

Universidad de Castilla La-Mancha Universidad (Spanish for "university") may refer to: Places * Universidad, San Juan, Puerto Rico * Universidad (Madrid) Football clubs * Universidad SC, a Guatemalan football club that represents the Universidad de San Carlos de Guatemala ...

. He is most notable for having authored ''Strategic Brand Management'' (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on

brand management In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is per ...

. The book is focused on the "how to" and "why" of brand management, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing

brand equity Brand equity, in marketing, is the worth of a brand in and of itself – i.e., the social value of a well-known brand name. The owner of a well-known brand name can generate more revenue simply from brand recognition, as consumers perceive the prod ...

. He has published his research in the ''

Journal of Marketing The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing ...

'', ''

Journal of Marketing Research ''Journal of Marketing Research'' is a bimonthly peer-reviewed academic journal published by the American Marketing Association. It was established in 1964 and covers all aspects of marketing research. According to the ''Journal Citation Reports'', ...

'', and ''

Journal of Consumer Research The ''Journal of Consumer Research'' is a bimonthly peer-reviewed academic journal covering research on the psychological aspects of consumer behavior. It was established in 1974 and originally published by University of Chicago Press. Since 2015 ...

''. In addition,

Philip Kotler Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (196 ...

selected Keller to be his co-author on the most recent edition of Kotler's market-leading text ''Marketing Management''. Keller was formerly on the faculty at the

Stanford Graduate School of Business The Stanford Graduate School of Business (also known as Stanford GSB) is the graduate business school of Stanford University, a private research university in Stanford, California. For several years it has been the most selective business schoo ...

, the

University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant u ...

and the

University of North Carolina at Chapel Hill A university () is an institution of higher (or tertiary) education and research which awards academic degrees in several academic disciplines. Universities typically offer both undergraduate and postgraduate programs. In the United States ...

. He has served as a visiting professor at

Duke University Duke University is a private research university in Durham, North Carolina. Founded by Methodists and Quakers in the present-day city of Trinity in 1838, the school moved to Durham in 1892. In 1924, tobacco and electric power industrialist James ...

and the

Australian Graduate School of Management The Australian Graduate School of Management (AGSM @ UNSW Business School) is a postgraduate management and business school that is part of the UNSW Business School at the University of New South Wales (UNSW Sydney), in Sydney, New South Wales, A ...

. He is an alumnus of

Cornell University Cornell University is a private statutory land-grant research university based in Ithaca, New York. It is a member of the Ivy League. Founded in 1865 by Ezra Cornell and Andrew Dickson White, Cornell was founded with the intention to teach an ...

Carnegie-Mellon University Carnegie Mellon University (CMU) is a private research university in Pittsburgh, Pennsylvania. One of its predecessors was established in 1900 by Andrew Carnegie as the Carnegie Technical Schools; it became the Carnegie Institute of Technology ...

and

. In the private sector, Keller often acts as a

consultant A consultant (from la, consultare "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice and other purposeful activities in an area of specialization. Consulting servic ...

on branding, speaks at industry conferences, and helps to manage the rock band The Church. Keller currently resides in

Etna, New Hampshire Etna, originally named "Mill Village", is a small community within the town of Hanover, New Hampshire, in the United States. It is located in southwestern Grafton County, approximately east of Hanover's downtown and south of the village of Hano ...

Books

* Kotler, Philip/Keller, Kevin Lane: ''Marketing Management'', 13th edition, Upper Saddle River, NJ: Prentice-Hall, 2009, * Keller, Kevin Lane and Swaminathan,Vanitha 2020. "Strategic Brand Management", 5th edition, Pearson * Keller, Kevin Lane: ''Best Practice Cases in Branding'', 3rd ed., Upper Saddle River, NJ: Prentice-Hall, 2008,

References

Kevin Lane Keller, E. B. Osborn Professor of Marketing
Dartmouth College. Accessed February 24, 2011. 1956 births Living people American business theorists Branding consultants American business writers Marketing people Marketing theorists Advertising theorists Business speakers Tuck School of Business faculty Cornell University alumni Duke University faculty Duke University alumni People from Hanover, New Hampshire {{US-business-academic-bio-stub