|
List Of Marketing Research Firms
This is a list of marketing research firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given. Australia * OzTAM * Roy Morgan Research Belgium * EyeSee Research Canada * Abacus Data * Léger Marketing * Print Measurement Bureau China * JETT customer experience France * Ipsos * MKG Group Germany * GfK * Psyma Group India * IMRB International * RNB Research Turkey * Eksen Research United Kingdom * Datamonitor * Dunnhumby * Euromoney * Ipsos MORI * Kantar Group * Mintel * NUS Services * Progressive Digital Media * Research International * Survation * Synovate * Taylor Nelson Sofres (part of the Kantar Group) * YouGov United States * Arbitron * Decision Analyst * Forrester Research * Frost & Sullivan * Gartner Group * Hall & Partners * Harris Interactive * IMS Health * International Data Corporation * IRI * J. D. Power and Associates * KS&R * NPD Group * Nielsen * Rockbridge Associates, Inc. * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Research
Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior. This involves specifying the data required to address these issues, then designing the method for collecting information, managing and implementing the data collection process. After analyzing the data collected, these results and findings, including their implications, are forwarded to those empowered to act on them. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing research'' is much older than that of ''market research''. Although both involve consumers, ''Marketing'' research is concerned specifically about marketing processes, such as advertising effectiveness and salesforce effectiveness, while ''mark ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ipsos MORI
Ipsos MORI was the name of a market research company based in London, England which is now known as Ipsos and still continues as the UK arm of the global Ipsos group. It was formed by a merger of Ipsos UK and MORI in October 2005. The company is a member of the British Polling Council and Market Research Society. History In 1946, Mark Abrams formed a market research company called Research Services Ltd. (RSL). RSL operated until 1991 when it was acquired by Ipsos, becoming Ipsos UK. MORI (Market and Opinion Research International) was founded in 1969 by Robert Worcester. Robert Worcester stepped down from chairmanship of MORI in June 2005. Ipsos announced it would acquire MORI in October 2005 for £88 million, and would merge it with Ipsos UK. The merged company was named Ipsos MORI. Methodology Ipsos MORI's research is conducted via a wide range of methodologies, using computer-assisted telephone interviewing (CATI), as well as face-to-face ( CAPI) and Internet surveys. Many ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frost & Sullivan
Frost & Sullivan is an American business consulting firm. It offers market research and analysis, growth strategy consulting, and corporate training. It has about 45 offices in the Americas, Africa, Asia and Europe; the principal office is in Santa Clara, California. History Frost & Sullivan was started by Dan L. Sullivan and Lore A. Frost VQIR.com 14 April, 2017 in New York City in 1961. In the 1970s it started a corporate training division, began sponsoring conferences and industry meetings, and opened an office in London. In 1982, it was publicly traded, and had annual revenues of $9.1 million. By 1987 revenue had grown to around $17.5 million, with $290,000 in net earnings. Theodore Cross acquired 53% of the stock in the mid-1980s. In January 1988 the company was taken private by merger with a subsidiary of FAS Acquisition Co., a company formed by Cross and Warburg Pincus Capital. It was sold to David Frigstad in 1993. A sales office in New York was damaged in the Septemb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Forrester Research
Forrester is a research and advisory company that offers a variety of services including research, consulting, and events. Forrester has nine North America locations: Cambridge, Massachusetts; New York, New York; San Francisco, California; McLean, Virginia; Nashville, Tennessee; Norwalk, Connecticut; Austin, Texas; Dallas, Texas; and Toronto, Canada. It also has four European locations: Amsterdam, Frankfurt, London, and Paris and four locations in the APAC region: New Delhi, Singapore, Beijing, and Sydney. History Forrester was founded in July 1983 by George Forrester Colony, now chairman of the board and chief executive officer, in Cambridge, Massachusetts. The company's first report, "The Professional Automation Report," was published in November 1983. In November 1996, Forrester announced its initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Decision Analyst (company)
Decision Analyst (founded in 1978) is an American marketing research and consulting firm based in Arlington, Texas. The firm provides global research and analytical consulting services to major corporations, advertising agencies, and marketing consultancies in the Americas, Europe, Asia, the Middle East, and Africa. It is wholly owned by its employees and is headquartered in the Dallas-Fort Worth area of Texas. The firm specializes in multinational marketing research studies on marketing strategy, market segmentation, product optimization, advertising testing, package optimization, new product concept testing and forecasting, website optimization, and customer experience optimization. History * 1978 – Decision Analyst was founded by Jerry W. Thomas. * 1981 – Data Preparation and Data Tabulation Departments were added in April 1981. * 1982 – Software development began in September 1982. * 1982 – The Data Collection Department was added in November 1982. * 1986 – Th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arbitron
Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles-based Coffin, Cooper, and Clay in the early 1950s. The company's initial business was the collection of broadcast television ratings. The company changed its name to Arbitron in the mid‑1960s, the namesake of the Arbitron System, a centralized statistical computer with leased lines to viewers' homes to monitor their activity. Deployed in New York City, it gave instant ratings data on what people were watching. A reporting board lit up to indicate which homes were listening to which broadcasts. On December 18, 2012, The Nielsen Company announced that it would acquire Arbitron, its only competitor, for US$1.26 billion. The acquisition closed on September 30, 2013, and the company was re-branded as Nielsen Audio. As ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
YouGov
YouGov is a British international Internet-based market research and data analytics firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific. In 2007, it acquired US company Polimetrix, and since December 2017 it has owned Galaxy Research, an Australian market research company. History YouGov was founded in the UK in May 2000 by Stephan Shakespeare and future UK Chancellor of the Exchequer Nadhim Zahawi. In 2001 they engaged BBC political analyst Peter Kellner, who became chairman, and then from 2007 to 2016, President. In April 2005, YouGov became a public company listed on the Alternative Investment Market of the London Stock Exchange. In 2007, polling firm Polimetrix, headed by Stanford University professor Doug Rivers, was acquired by the company. Galaxy Research Galaxy Research was an Australian market researching company that provided opinion polling for state and federal politics. Its polls were published in News Limi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Taylor Nelson Sofres
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in October 2008, when it became part of WPP's Kantar Group. In April 2019, Kantar announced that it was unifying all its legacy brands (including Kantar TNS) and consolidating all services and offerings under the Kantar brand name. History The history of TNS as a market research company began in 1946 with the establishment of National Family Opinion (NFO) in the United States.- A History of Success Delivering Market Research & Insight ; TNS Global online; accessed March 2019 Since then, various |
Synovate
Synovate was a market research company with more than 100 offices in 62 countries. It was acquired by Ipsos in 2011 which combined to be the third largest in the world. Company history Synovate was one of the largest firms specializing in custom research (customized ad hoc research). They called themselves the most "curious" people in the world. Divisions included Synovate Healthcare, Synovate Business Consulting, Synovate Customer Experience, Synovate Censydiam and Motoresearch. Synovate was owned by the Aegis Group Dentsu International (previously Dentsu Aegis Network) is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relation .... It was formed from the acquisition of a number of market research firms such as Blackstone, Market Facts, Censydiam, ISIS Research, Tribi, Symmetrics, Proactive Insights, and AMI. Synovate was sold by the Aegis to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Survation
Survation is a Opinion poll, polling and market research agency based in London, England. Survation have been conducting research surveys since 2010. Surveys are conducted via telephone, online panel and face to face as well as omnibus research for a broad range of clients including television, newspapers, charities, lobby groups, trade unions, law firms and political parties. Damian Lyons Lowe is the company founder and Chief Executive. Overview Survation was Incorporation (business), incorporated on 2 February 2010 as a private limited company. The company is a member of the British Polling Council and Market Research Society. The company Chief Executive Officer, Chief Executive, Damian Lyons Lowe is the company's representative and member on the British Polling Council. Survation were reported to be the most active and accurate opinion polling company (online and telephone) during the Scottish Independence Referendum campaign in which the final result was 55% for “No”. S ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Research International
Research International was a British-based international marketing research company, created in 1962 as a daughter company of Unilever and originally known as Research Bureau Limited, RBL.Lex Oliver blog, 4 January 2012: ''The Early Days of Research International'' Linked 2014-09-02 The company was the result of a merger of the central Unilever Market Research Department and the research unit of Unilever's in-house advertising agency, . The purpose was to offer Unilever's long-standing market research knowhow as a service to other companies, thus converting two internal cost centres to a profitable daughter company. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Progressive Digital Media
GlobalData Plc is a data analytics and consulting company, headquartered in London, England. The company was established in 1999, and has been listed on the London Stock Exchange since 2000. It was previously called Progressive Digital Media and before that, the TMN Group. GlobalData employs over 3000 personnel across its offices across the UK, US, Argentina, South Korea, Mexico, China, Japan, India and Australia. It has an R&D centre is in India. The group is chaired by Bernard Cragg, former finance director of Carlton TV, and the company founder, Mike Danson, is CEO. Danson was also one of the founders of Datamonitor. Progressive media acquired Current Analysis Inc in 2014. Background PDM was founded in 2007 as a holding company for a set of media assets purchased from Wilmington plc (); it expanded further by a series of acquisitions, purchasing Business Review from Datamonitor PLC in July 2008, followed in November 2008 by acquiring the entire share capital of SPG Media Group ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
