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Lintas
MullenLowe Lintas Group, formerly Lintas, is an Indian advertising marketing communications company. The company is a wholly owned subsidiary of the Interpublic Group (IPG), and is part of the multinational MullenLowe Group. The group is currently headed by Amer Jaleel, group chairman and chief creative officer, and Virat Tandon, group chief executive officer. As of May 2018, MullenLowe Lintas Group employs approximately 700 people in 14 offices located in eight Indian cities. History Lintas (India) company began operating in Mumbai, India in 1969 as the Indian division of the advertising wing of Lever brothers (Lintas being an acronym for Lever International Advertising Services). It worked as a subsidiary of Lintas international which was established in 1899 and was later made a part of Unilever. During this period, the agency made many popular advertising campaigns under its director Alyque Padamsee. The agency has trained a number of subsequently successful personalities ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MullenLowe Group
MullenLowe Group is a global integrated marketing communications network headquartered in London. It is a part of the Interpublic Group of Companies (IPG), and consists of four divisions: MullenLowe, MullenLowe Comms, Mediahub, and MullenLowe Profero. History A precursor of MullenLowe Group, Lowe & Partners was an international advertising agency with an extensive network created through numerous mergers and acquisitions. Lowe was founded in 1981 by Frank Lowe (advertiser), Frank Lowe, and he sold the firm to IPG in 1990. Another predecessor, Lintas, had a history stretching back to 1899, starting as the house agency for London soap maker Lever Brothers. Lintas was an acronym for Lever International Advertising Services. In 1996, Ammirati Puris AvRutick and Lintas merged, forming Ammirati Puris Lintas. In 1999, Lowe Group merged with Ammirati Puris Lintas, to form Lowe Lintas & Partners. Eventually the company dropped the Lintas and became known just as Lowe & Partners. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Alyque Padamsee
Alyque Padamsee (5 March 1928 – 17 November 2018) was an Indian theatre personality and ad film maker. He played Muhammad Ali Jinnah in the 1982 British period film ''Gandhi''. Besides being involved in Indian theatre as an actor and producer, Padamsee was an advertising professional who once headed the advertising company Lintas Bombay. Early life and education Padamsee was born in Bombay in 1928 into a traditional Khoja Muslim Ismaili family hailing from the Kutch region of Gujarat. Ancestors of Padamsee family originally belonged to the Charan community of Kutch who converted to Islam and joined Khoja caste. The name padamsee has Sanskrit equivalent padmasinh (padma=lotus, sinh= lion, usually a title) or padmashree (shree is an honorific). The family had been settled in the nearby Kathiawar region for some generations; Padamsee's grandfather, who had been the ''sarpanch'' (headman) of Vāghnagar, a village in Bhavnagar district, was famous for having distributed his enti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gautam Rajadhyaksha
Gautam Rajadhyaksha (16 September 1950 – 13 September 2011) was one of India's leading fashion photographers, and was based in Mumbai, India. He was one of India's best known celebrity portraitists, having photographed almost all the icons of the Indian film industry. Personal life and education Born in Mumbai, Rajadhyaksha was educated at St. Xavier's High School, Fort, and obtained his degree in chemistry at St. Xavier's College, Mumbai, where he later also taught for two years.Portrait of a portraitist Derek Bose – '''', 15 June 2003. He is a cousin of noted novelist |
Gerson Da Cunha
Gerson da Cunha (16 June 1929 – 7 January 2022) was an Indian advertising professional who was also a stage and film actor, social worker, and author. He headed the Indian market communications agency Lintas and also worked for J. Walter Thompson, and Hindustan Lever in a career spanning 25 years. He worked with UNICEF in Brazil and was awarded the Order of Rio Branco by the government of Brazil in 2018 for his services to that country. Da Cunha acted in English-language plays and movies such as '' Electric Moon'' (1992), '' Cotton Mary'' (1999), ''Asoka'' (2001) and ''Water'' (2005), among others. Early life Gerson da Cunha was born on 16 June 1929 into a Bombay Goan family of Portuguese descent and grew up in the Mazagaon neighborhood of Bombay (now Mumbai). He graduated in science from the University of Bombay studying at St. Xavier's College. He would later describe his college as a 'fussy and priggish Jesuit College'. His uncle was José Gerson da Cunha, physician and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shyam Benegal
Shyam Benegal (born 14 December 1934) is an Indian film director, screenwriter and documentary filmmaker. Often regarded as the pioneer of parallel cinema, he is widely considered as one of the greatest filmmakers post 1970s. He has received several accolades, including eighteen National Film Awards, a Filmfare Award and a Nandi Award. In 2005, he was honoured with the Dadasaheb Phalke Award, India's highest award in the field of cinema. In 1976, he was honoured by the Government of India with the Padma Shri, the fourth-highest civilian honour of the country, and in 1991, he was awarded Padma Bhushan, the third-highest civilian honour for his contributions in the field of arts. Benegal was born in Hyderabad to Sridhar B. Benegal who was prominent in the field of photography. Starting his career as a copywriter, he made his first Documentary film in Gujarati, ''Gher Betha Ganga'' (Ganges at the Doorstep) in 1962. Benegal's first four feature films '' Ankur'' (1973), '' Ni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interpublic Group
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk and Communications Affiliates. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Interpublic Group Of Companies
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company. The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group, and Marketing Specialists, as well as a number of independent specialty agencies in the areas of public relations, sports marketing, talent representation, and healthcare. It is one of the "Big Four" agency companies, alongside WPP, Publicis and Omnicom. Phillippe Krakowsky became the company's CEO on January 1, 2021. History On October 2, 1930, IPG was founded in New York City as McCann-Erickson, when H.K. McCann Co. (founded in 1911) and Erickson Co. (founded in 1902) merged. At the time, it was the largest agency in the ad industry. In 1960, McCann was restructured into four operating units, each reporting to a new holding company. The four units were McCann-Erickson Advertising (U.S.), McCann-Erickson Corp. (international), McCann-Marschalk and Communications Affiliates. I ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Strategic Design
Strategic design is the application of future-oriented design principles in order to increase an organization's innovative and competitive qualities. Its foundations lie in the analysis of external and internal trends and data, which enables design decisions to be made on the basis of facts rather than aesthetics or intuition. The discipline is mostly practiced by design agencies or by internal development departments. Definition "Traditional definitions of design often focus on creating discrete solutions—be it a product, a building, or a service. Strategic design is about applying some of the principles of traditional design to "big picture" systemic challenges like business growth, health care, education, and climate change. It redefines how problems are approached, identifies opportunities for action, and helps deliver more complete and resilient solutions." The traditional concept of design is mainly associated with artistic work. The addition of the term strategic expands ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Communications
Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion. MC are made up of the marketing mix which is made up of the 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. The process allows the public to know or understand a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Geoff Cottrill
Geoff Cottrill (born July 4, 1963) is an American marketer who currently serves as Chief Marketing Officer at Top Golf. He formerly held top positions at Procter & Gamble, Coca-Cola, Starbucks, and Converse. He is the father of the musical artist Clairo. Career Cottrill is currently serving as CMO at Top Golf. He is also the co-founder of MARVIN. Cottrill has also held the position of Vice President at Starbucks Entertainment Hear Music in Seattle, Washington. Between 2007 and 2016, he was Chief Marketing Officer of Converse, a subsidiary of Nike, Inc. In 2014, he was appointed vice-chair of Grammy Foundation, a non-voting philanthropic organization dedicated to raising money for music preservation and music education. The organization created the Music Educator of the Year Award. Between 2015 and 2017, he was president of American operations at MullenLowe Group. In 2010, he was named one of ''Brandweek's'' "Marketers of the Year". Personal life Cottrill resides in Atlanta, Ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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