This is a list of

marketing research Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix i ...

firms. In the case of research groups or conglomerates the location of the headquarters of the parent entity is given.

Australia

OzTAM OzTAM is an Australian audience measurement research firm that collects and markets television ratings data. It is jointly owned by the Seven Network, the Nine Network and Network Ten, and is the official source of television ratings data for ...

Roy Morgan Research Roy Morgan, formerly known as Roy Morgan Research, is an independent Australian social and political market research and public opinion statistics company headquartered in Melbourne, Victoria. It operates nationally as Roy Morgan and internatio ...

Belgium

* EyeSee Research

Canada

Abacus Data Abacus Data is a Canadian polling and market research firm based in Ottawa, Ontario. It was founded in August 2010,

* Léger Marketing *

Print Measurement Bureau Vividata is a Toronto-based not-for-profit research organization that provides impact and marketing data on print media readership in Canada. Vividata resulted from a 2014 merger between the Print Measurement Bureau (PMB) and the Newspaper Audie ...

China

JETT customer experience JETT customer experience is a customer experience consultancy providing research, consulting and training to service businesses in China and Hong Kong. Established in Shanghai, JETT is a Wholly Foreign Owned Enterprise (WFOE) registered in China a ...

France

Ipsos Ipsos Group S.A. () (an acronym of ) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the P ...

* MKG Group

Germany

* GfK * Psyma Group

India

* IMRB International *

RNB Research RNB Research is a global market research company, headquartered in New Delhi, India. RNB Research operates through its own offices in 15 cities across 10 countries - China, Egypt, GCC, India, Kenya, Philippines, Russia, South Africa, Thailand & V ...

Turkey

* Eksen Research

United Kingdom

Datamonitor Datamonitor is an international company providing market intelligence, data analysis, and opinion via a worldwide network of in-house analysts. The company tracks Automotive, Consumer Markets, Energy & Utilities, Financial Services, Logistics & E ...

* Dunnhumby * Euromoney *

Ipsos MORI Ipsos MORI was the name of a market research company based in London, England which is now known as Ipsos and still continues as the UK arm of the global Ipsos group. It was formed by a merger of Ipsos UK and MORI in October 2005. The company ...

Kantar Group Kantar Group is a data analytics and brand consulting company, based in London, England. It was founded in 1992, and has approximately 30,000 employees in 100 countries working in various research disciplines, including social media monitoring, ...

Mintel Mintel Group Ltd is a global, privately owned market research firm based in London. The corporation also maintains offices in Chicago, Mumbai, Belfast, Shanghai, Tokyo, Sydney, Sao Paulo, Singapore, Kuala Lumpur, Dusseldorf, Bangkok, and Seoul. ...

* NUS Services * Progressive Digital Media * Research International * Survation *

Synovate Synovate was a market research company with more than 100 offices in 62 countries. It was acquired by Ipsos in 2011 which combined to be the third largest in the world. Company history Synovate was one of the largest firms specializing in custo ...

Taylor Nelson Sofres Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in O ...

(part of the Kantar Group) *

YouGov YouGov is a British international Internet-based market research and data analytics firm, headquartered in the UK, with operations in Europe, North America, the Middle East and Asia-Pacific. In 2007, it acquired US company Polimetrix, and sinc ...

United States

* Arbitron * Decision Analyst * Forrester Research *

Frost & Sullivan Frost & Sullivan is an American business consulting firm. It offers market research and analysis, growth strategy consulting, and corporate training. It has about 45 offices in the Americas, Africa, Asia and Europe; the principal office is in Sa ...

Gartner Group Gartner, Inc is a technological research and consulting firm based in Stamford, Connecticut that conducts research on technology and shares this research both through private consulting as well as executive programs and conferences. Its clients ...

* Hall & Partners * Harris Interactive *

IMS Health IMS Health was an American company that provided information, services and technology for the healthcare industry. IMS stood for Intercontinental Medical Statistics. It was the largest vendor of U.S. physician prescribing data. IMS Health was fo ...

International Data Corporation International Data Group (IDG, Inc.) is a market intelligence and demand generation company focused on the technology industry. IDG, Inc.’s mission is centered around supporting the technology industry through research, data, marketing technol ...

* IRI * J. D. Power and Associates * KS&R *

NPD Group The NPD Group, Inc. (NPD; formerly National Purchase Diary Panel Inc. and NPD Research Inc.) is an American market research company founded on September 28, 1966, and based in Port Washington, New York. In 2017, NPD ranked as the 8th largest mar ...

* Nielsen * Rockbridge Associates, Inc. * StrategyOne *

Survata Upwave, formerly Survata, is a marketing analytics company based in San Francisco, California. It is the leading Analytics Platform that provides software and data to plan, measure and optimize brand marketing. Upwave rebranded from Survata in Sept ...

References

{{Companies by industry

Marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

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