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IMRB International
Kantar IMRB (formerly IMRB International) is a market research, survey and business consultancy firm. It is headquartered in Mumbai, India and has operations in over 15 countries. IMRB is a part of the Kantar Group, WPP’s research, insights, and consultancy network. Established in 1970, Kantar IMRB was modeled on the lines of the British Market Research Bureau. IMRB provides market research and insights across South Asia, the Middle East and North Africa with specialist divisions in quantitative, qualitative, media, retail, industrial, customer satisfaction, business to business and social and rural research. KANTAR IMRB’s syndicated research offerings include the MarketPulse, the National Food Survey, Web Audience Measurement (WAM), ITops, and I-Cube reports. With over 1200 employees, Kantar IMRB is one of the largest providers of market research in India in an industry estimated to be worth a minimum of $187 million. As the oldest extant market research company in In ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Subsidiary
A subsidiary, subsidiary company or daughter company is a company owned or controlled by another company, which is called the parent company or holding company. Two or more subsidiaries that either belong to the same parent company or having a same management being substantially controlled by same entity/group are called sister companies. The subsidiary can be a company (usually with limited liability) and may be a government- or state-owned enterprise. They are a common feature of modern business life, and most multinational corporations organize their operations in this way. Examples of holding companies are Berkshire Hathaway, Jefferies Financial Group, The Walt Disney Company, Warner Bros. Discovery, or Citigroup; as well as more focused companies such as IBM, Xerox, and Microsoft. These, and others, organize their businesses into national and functional subsidiaries, often with multiple levels of subsidiaries. Details Subsidiaries are separate, distinct legal entities f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
MarketPulse
MarketPulse is a continuous monthly tracking survey of household purchases in urban and rural India. Established in 1974, it is India's only household panel study that collects information about household purchases. Conducted by IMRB International's Media and Panel Group, it surveys over 70,000 households, 56,000 in urban India, and 14,000 in rural India and collects a variety of information on purchases in fast-moving consumer goods, finance and telecom. One of the largest continuous tracking studies of its kind anywhere in the world, MarketPulse takes over 1200 field staff to administer the survey, and data is collected primarily through journal placements. As a cross-sectional study that covers a variety of households across the SEC spectrum, with specialised panels for more affluent households. It tracks purchase behavior across 60 different categories such as foods, beverages, personal care products and home care products. The data from the tracking survey is widely use ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Indian National Congress
The Indian National Congress (INC), colloquially the Congress Party but often simply the Congress, is a political party in India with widespread roots. Founded in 1885, it was the first modern nationalist movement to emerge in the British Empire in Asia and Africa. From the late 19th century, and especially after 1920, under the leadership of Mahatma Gandhi, the Congress became the principal leader of the Indian independence movement. The Congress led India to independence from the United Kingdom, and significantly influenced other anti-colonial nationalist movements in the British Empire. Congress is one of the two major political parties in India, along with its main rival the Bharatiya Janata Party. It is a "big tent" party whose platform is generally considered to lie in the centre to of Indian politics. After Indian independence in 1947, Congress emerged as a catch-all and secular party, dominating Indian politics for the next 20 years. The party's first prime minister ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
India Today
''India Today'' is a weekly Indian English-language news magazine published by Living Media India Limited. It is the most widely circulated magazine in India, with a readership of close to 8 million. In 2014, ''India Today'' launched a new online opinion-orientated site called the ''DailyO''. History ''India Today'' was established in 1975 by Vidya Vilas Purie (owner of Thompson Press), with his daughter Madhu Trehan as its editor and his son Aroon Purie as its publisher.Bhandare, Namita"70's: The decade of innocence".''Hindustan Times''. Retrieved 29 July 2012. At present, ''India Today'' is also published in Hindi, Tamil, Malayalam and Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S .... The India Today news channel was launched on 22 May 2015. In October 2017, Aroon P ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Psephology
Psephology (; from Greek el, ψῆφος, psephos, pebble, label=none) or political analysis is a branch of political science, the "quantitative analysis of elections and balloting". As such, psephology attempts to explain elections using the scientific method. Psephology is related to political forecasting. Psephology uses historical precinct voting data, public opinion polls, campaign finance information and similar statistical data. The term was coined in 1948 in the United Kingdom by W. F. R. Hardie (1902–1990) after he was asked by his friend R. B. McCallum for a word to describe the study of elections; first written use in 1952. [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Qualitative Research
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This type of research typically involves in-depth interviews, focus groups, or observations in order to collect data that is rich in detail and context. Qualitative research is often used to explore complex phenomena or to gain insight into people's experiences and perspectives on a particular topic. It is particularly useful when researchers want to understand the meaning that people attach to their experiences or when they want to uncover the underlying reasons for people's behavior. Qualitative methods include ethnography, grounded theory, discourse analysis, and interpretative phenomenological analysis. Qualitative research methods have been used in sociology, anthropology, political science, psychology, social work, folklore, educational r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Horlicks
Horlicks is a sweet malted milk hot drink powder developed by founders James and William Horlick. It was first sold as "Horlick's Infant and Invalids Food", soon adding "aged and travellers" to their label. In the early 20th century, it was sold as a powdered meal replacement drink mix. It was then marketed as a nutritional supplement and manufactured by GlaxoSmithKline (Consumer Healthcare) in Australia, Bangladesh, Hong Kong, India, Jamaica, Malaysia, New Zealand, South Africa, Sri Lanka, and the United Kingdom. It was previously in Kenya in the 2010s but was discontinued due to low sales. It is now produced by the Anglo-Dutch company Unilever through its Indian division. Horlicks in the UK is currently owned by Aimia Foods. On 3 December 2018, Unilever announced they were buying Horlicks Indian business for US$3.8 billion. The Horlicks UK business had already been sold in 2017 to Aimia Foods, a UK-based subsidiary of Cott Corporation. In Britain, Horlicks is commonly ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pond's Creams
Pond's is an American brand of beauty and health care products, currently owned by Unilever. History Pond's Cream was invented in the United States as a patent medicine by pharmacist Theron T. Pond (1800–1852) of Utica, New York, in 1846. Mr. Pond extracted a healing tea from witch hazel 'Hamamelis'' spp.which he discovered could heal small cuts and other ailments. The product was named "Golden Treasure." After Theron died, it would soon be known as "Pond's Extract." In 1849, the ''T. T. Pond Company'' was formed with Pond and other investors. Soon after, he sold his portion of the company because of failing health. He died in 1852. In 1914, the company was incorporated under the name ''Pond's Extract Company''. The company then moved to Connecticut establishing its manufacturing center there. Later it moved its sales office to New York City. In 1886, Pond's began to advertise nationally. They advertised under the name of Pond's Healing until 1910. By the twentieth centu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
ITC Limited
ITC Limited is an Indian conglomerate company headquartered in Kolkata. ITC has a diversified presence across industries such as FMCG, hotels, software, packaging, paperboards, specialty papers and agribusiness. The company has 13 businesses in 5 segments. It exports its products in 90 countries. Its products are available in 6 million retail outlets. As of 2019–20, ITC had an annual turnover of US$10.74 billion and a market capitalisation of US$35 billion. In December 2022, their market cap stood at Rs. 4,22,447.30 crore. It employs 36,500 people at more than 60 locations across India. History Tobacco business and early years "ITC Limited" was originally named "Imperial Tobacco Company of India Limited", succeeding W.D. & H.O. Wills on 24 August 1910 as a British-owned company registered in Kolkata. Since the company was primarily based on agricultural resources, it ventured into partnerships in 1911 with farmers from the southern part of India to source leaf tobacco. Unde ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Unilever
Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy drink, toothpaste, pet food, pharmaceutical and consumer healthcare products, tea, breakfast cereals, beauty products, and personal care. Unilever is the largest producer of soap in the world and its products are available in around 190 countries. Unilever's largest brands include Lifebuoy, Dove, Sunsilk, Knorr, Lux, Sunlight, Rexona/Degree, Axe/Lynx, Ben & Jerry's, Omo/Persil, Heartbrand (Wall's) ice creams, Hellmann's and Magnum. Unilever is organised into three main divisions: Foods and Refreshments, Home Care, and Beauty & Personal Care. It has research and development facilities in China, India, the Netherlands, the United Kingdom, and the United States. Unilever was founded on 2 September 1929, by the merger of the British soapma ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast-moving Consumer Goods
Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables. Fast moving consumer goods have a high inventory turnover and are contrasted with specialty items which have lower sales and higher carrying charges. Many retailers carry only FMCGs; particularly hypermarkets, big box stores and warehouse club stores. Small convenience stores also stock fast moving goods; the limited shelf space is filled with higher turnover items. Characteristics The following are the main characteristics of FMCGs: * From the consumer perspective ** Frequent purchases ** Low engagement (little or no effort to choose the item) ** Low prices ** Short shelf life ** Rapid consumption * From the marketer perspective ** High volumes ** Low contrib ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Marketing
Social marketing is a marketing approach which focuses on influencing behavior with the primary goal of achieving "common good." It utilizes the elements of commercial marketing and applies them to social concepts. However, to see social marketing as only the use of standard commercial marketing practices to achieve non-commercial goals is an oversimplified view. Social marketing has existed for some time, but has only started becoming a common term in recent decades. It was originally done using newspapers and billboards and has adapted to the modern world in many of the same ways commercial marketing has. The most common use of social marketing in today's society is through social media. Traditional commercial marketing aims are primarily financial, though they can have positive social effects as well. In the context of public health, social marketing would promote general health, raise awareness and induce changes in behavior. Social marketing is described as having "two ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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