MarketPulse is a continuous monthly tracking survey of household purchases in

urban Urban means "related to a city". In that sense, the term may refer to: * Urban area, geographical area distinct from rural areas * Urban culture, the culture of towns and cities Urban may also refer to: General * Urban (name), a list of people ...

and

rural In general, a rural area or a countryside is a geographic area that is located outside towns and cities. Typical rural areas have a low population density and small settlements. Agricultural areas and areas with forestry typically are descri ...

India India, officially the Republic of India (Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the so ...

. Established in 1974, it is India's only household panel study that collects information about household purchases. Conducted by IMRB International's Media and Panel Group, it surveys over 70,000 households, 56,000 in urban India, and 14,000 in rural India and collects a variety of information on purchases in fast-moving consumer goods, finance and telecom. One of the largest continuous tracking studies of its kind anywhere in the world, MarketPulse takes over 1200 field staff to administer the survey, and data is collected primarily through

journal A journal, from the Old French ''journal'' (meaning "daily"), may refer to: *Bullet journal, a method of personal organization *Diary, a record of what happened over the course of a day or other period *Daybook, also known as a general journal, a ...

placements. As a

cross-sectional study In medical research, social science, and biology, a cross-sectional study (also known as a cross-sectional analysis, transverse study, prevalence study) is a type of observational study that analyzes data from a population, or a representative su ...

that covers a variety of households across the SEC spectrum, with specialised panels for more affluent households. It tracks purchase behavior across 60 different categories such as foods,

beverage A drink or beverage is a liquid intended for human consumption. In addition to their basic function of satisfying thirst, drinks play important roles in human culture. Common types of drinks include plain drinking water, milk, juice, smoo ...

s, personal care products and home care products. The data from the tracking survey is widely used by companies such as GlaxoSmithKline,

Reckitt Benckiser Reckitt Benckiser Group plc, trade name, trading as Reckitt, is a United Kingdom, British multinational corporation, multinational fast moving consumer goods, consumer goods company headquartered in Slough, England. It is a producer of health, ...

Unilever Unilever plc is a British multinational consumer goods company with headquarters in London, England. Unilever products include food, condiments, bottled water, baby food, soft drink, ice cream, instant coffee, cleaning agents, energy dri ...

, ITC,

Marico Marico Limited is an Indian multinational consumer goods company providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Marico is present in over 25 countries across Asia and Af ...

, and

Dabur Dabur Ltd is an Indian multinational consumer goods company, founded by S. K. Burman and headquartered in Ghaziabad. It manufactures Ayurvedic medicine and natural consumer products, and is one of the largest fast-moving consumer goods (FMCG) ...

and serves as an industry-wide benchmark of marketing performance, and helps companies estimate market share and future trends.

References

{{DEFAULTSORT:Marketpulse Economic data Economic planning in India Social statistics data Panel data Market research companies of India