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Ipsos Mori
Ipsos MORI was the name of a market research company based in London, England which is now known as Ipsos and still continues as the UK arm of the global Ipsos group. It was formed by a merger of Ipsos UK and MORI in October 2005. The company is a member of the British Polling Council and Market Research Society. History In 1946, Mark Abrams formed a market research company called Research Services Ltd. (RSL). RSL operated until 1991 when it was acquired by Ipsos, becoming Ipsos UK. MORI (Market and Opinion Research International) was founded in 1969 by Robert Worcester. Robert Worcester stepped down from chairmanship of MORI in June 2005. Ipsos announced it would acquire MORI in October 2005 for £88 million, and would merge it with Ipsos UK. The merged company was named Ipsos MORI. Methodology Ipsos MORI's research is conducted via a wide range of methodologies, using computer-assisted telephone interviewing (CATI), as well as face-to-face ( CAPI) and Internet surveys. Many ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as '' Londinium'' and retains its medieval boundaries.See also: Independent city § National capitals The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.The Greater London Authority consists of the Mayor of London and the London Assembly. The London Mayor is distinguished fr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ipsos
Ipsos Group S.A. () (an acronym of ) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publicly traded on the Paris Stock Exchange since July 1, 1999. Since 1990, the Group has created or acquired numerous companies. In October 2011, Ipsos acquired Synovate, resulting in a Ipsos organization that ranks as the world’s third largest research agency. As of 2014, Ipsos has offices in 88 countries, employing 16,530 people.Honomichl Global Top 25 History First years in France Ipsos was founded in 1975 by Didier Truchot, who had experience working in the IFOP institute. Truchot centered in offering services to the advertising and media companies and developed methods to measure the success of their campaigns, something new in France. The first of these methods was the Baromètre d'Affichage (BAF) in 1977, an instrument to analyse the effectiveness o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
British Polling Council
The British Polling Council (BPC) is an association of market research companies whose opinion polls are regularly published or broadcast in media in the United Kingdom. The BPC was established in 2004, twelve years after the perceived failure of opinion polls to come close to predicting the actual result of the 1992 United Kingdom general election. BPC members use a range of fieldwork methods (telephone, door-to-door, and internet) and statistical tools. Members The following organisations are members of the BPC (founding members in bold): *BMG Research *Bradshaw Advisory *Censuswide *Deltapoll *Electoral Calculus *Focaldata *Forefront Market Research *Hanbury Strategy *Harris Insights & Analytics, Harris Interactive *ICM Research *Ipsos MORI *J.L. Partners *Kantar Group, Kantar Public (formerly TNS/System 3) *LucidTalk *Obsurvant *Omnisis *Opinium *ORB International *Panelbase *People Polling *Portland Communications *Public First *Redfield & Wilton Strategies *ComRes, Savanta ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research Society
The Market Research Society is a professional body for market research based in London, England. It was established in 1946 at the offices of the London Press Exchange. It represents the views of its members to government and in the press. MRS recognise 5,000 individual members and over 500 accredited Company Partners in over 50 countries. As the regulator, they promote the highest professional standards throughout the sector via the MRS Code of Conduct. MRS is the world’s largest association serving those with professional equity in provision or use of market, social and opinion research, and in business intelligence, market analysis, customer insight and consultancy. In 2015, it jointly ran an inquiry with the British Polling Council into the failings of polling before the British general election of that year. The inquiry found that the failure of polling to correctly predict the result was the result of unrepresentative polling samples. History The Market Research Societ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mark Abrams
Mark Abrams (27 April 1906 – 25 September 1994) was a British social scientist and market research expert who pioneered new techniques in statistical surveying and opinion polling. Background and education Mark Abrams was born Max Alexander Abramowitz in Edmonton, North London in 1906 to Jewish parents who had emigrated from Lithuania and Latvia to the East End of London in the 1890s. He later described his father Abram Abramowitz, a journeyman bootmaker, shopkeeper, and house agent, as a 'philosophical anarchist'. Abrams received a scholarship to attend The Latymer School, then read economics at the London School of Economics. He went on to complete a PhD in early modern English economic history under the supervision of R. H. Tawney in 1929. Career Between 1931 and 1933 Abrams was a research fellow at the progressive Brookings Institution in Washington, DC. In 1933 he joined the research department of the London Press Exchange, one of Britain's leading advertising agencie ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Robert Worcester
Sir Robert Milton Worcester, (born 21 December 1933) is an American-born British Opinion poll, pollster who is the founder of Ipsos MORI, MORI (Market & Opinion Research International Ltd.) and a member and contributor to many voluntary organisations. He is a well-known figure in British public opinion research and political circles and as a media commentator, especially about voting intentions in British and American elections. Early life A Kansas City, Missouri, Kansas City native, Worcester graduated from the University of Kansas in 1955, and following service in the US Army Corps of Engineers in Korea worked with management consultants McKinsey & Company. Career In 1965, Worcester joined Opinion Research Corporation as chief financial officer before coming to Britain in 1969 to found MORI, then a joint-venture of ORC and National Opinion Polls, becoming the principal owner four years later. He was appointed chancellor of the University of Kent in 2007 and retired fro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Computer-assisted Telephone Interviewing
Computer-assisted telephone interviewing (CATI) is a telephone surveying technique in which the interviewer follows a script provided by a software application. It is a structured system of microdata collection by telephone that speeds up the collection and editing of microdata and also permits the interviewer to educate the respondents on the importance of timely and accurate data. The software is able to customize the flow of the questionnaire based on the answers provided, as well as information already known about the participant. It is used in B2B services and corporate sales. CATI may function in the following manner: * A computerized questionnaire is administered to respondents over the telephone. * The interviewer sits in front of a computer screen. * Upon command, the computer dials the telephone number to be called. * When contact is made, the interviewer reads the questions posed on the computer screen and records the respondent's answers directly into the computer. * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Computer-assisted Personal Interviewing
Computer-assisted personal interviewing (CAPI) is an interviewing technique in which the respondent or interviewer uses an electronic device to answer the questions. It is similar to computer-assisted telephone interviewing, except that the interview takes place in person instead of over the telephone. This method is usually preferred over a telephone interview when the questionnaire is long and complex. It has been classified as a personal interviewing technique because an interviewer is usually present to serve as a host and to guide the respondent. If no interviewer is present, the term ''Computer-Assisted Self Interviewing (CASI)'' may be used. An example of a situation in which CAPI is used as the method of data collection is the British Crime Survey. Characteristics of this interviewing technique are: * Either the respondent or an interviewer operates a device (this could be a laptop, a tablet or a smartphone) and answers a questionnaire. * The questionnaire is an applicatio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Random Digit Dialing
Random digit dialing (RDD) is a method for selecting people for involvement in telephone statistical surveys by generating telephone numbers at random. Random digit dialing has the advantage that it includes unlisted numbers that would be missed if the numbers were selected from a phone book. In populations where there is a high telephone-ownership rate, it can be a cost efficient way to get complete coverage of a geographic area. RDD is widely used for statistical surveys, including election opinion polling and selection of experimental control groups. When the desired coverage area matches up closely enough with country codes and area codes, random digits can be chosen within the desired area codes. In cases where the desired region doesn't match area codes (for instance, electoral districts), surveys must rely on telephone databases, and must rely on self-reported address information for unlisted numbers. Increasing use of mobile phones (although there are currently technique ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Sunday Times
''The Sunday Times'' is a British newspaper whose circulation makes it the largest in Britain's quality press market category. It was founded in 1821 as ''The New Observer''. It is published by Times Newspapers Ltd, a subsidiary of News UK, which is owned by News Corp. Times Newspapers also publishes ''The Times''. The two papers were founded independently and have been under common ownership since 1966. They were bought by News International in 1981. ''The Sunday Times'' has a circulation of just over 650,000, which exceeds that of its main rivals, including ''The'' ''Sunday Telegraph'' and ''The'' ''Observer'', combined. While some other national newspapers moved to a tabloid format in the early 2000s, ''The Sunday Times'' has retained the larger broadsheet format and has said that it would continue to do so. As of December 2019, it sells 75% more copies than its sister paper, ''The Times'', which is published from Monday to Saturday. The paper publishes ''The Sunday Ti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
