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The British Polling Council (BPC) is an association of
market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Ma ...
companies whose
opinion polls An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions ...
are regularly published or broadcast in
media in the United Kingdom There are several different types of mass media in the United Kingdom: television, radio, newspapers, magazines and websites. The United Kingdom is known for its large music industry, along with its new and upcoming artists. The country al ...
. The BPC was established in 2004, twelve years after the perceived failure of opinion polls to come close to predicting the actual result of the 1992 United Kingdom general election. BPC members use a range of fieldwork methods (telephone, door-to-door, and internet) and statistical tools.


Members

The following organisations are members of the BPC (founding members in bold): *BMG Research *Bradshaw Advisory *Censuswide *Deltapoll *Electoral Calculus *Focaldata *Forefront Market Research *Hanbury Strategy * Harris Interactive * ICM Research * Ipsos MORI *J.L. Partners * Kantar Public (formerly TNS/System 3) *LucidTalk *Obsurvant *Omnisis * Opinium * ORB International *Panelbase *People Polling *Portland Communications *Public First *Redfield & Wilton Strategies * SavantaComRes *Sky Data *Stack Data Strategy *
Survation Survation is a Opinion poll, polling and market research agency based in London, England. Survation have been conducting research surveys since 2010. Surveys are conducted via telephone, online panel and face to face as well as omnibus research ...
*Techne *WA Communications *Yonder Consulting * YouGov NOP (now known as
GfK GfK (originally german: GfK-Nürnberg Gesellschaft für Konsumforschung e.V., lit=Nuremberg Society for Consumer Research, label=none) is a provider of data and intelligence to the consumer goods industry. It is headquartered in Nuremberg, German ...
) was a founding member, but is no longer a member as of 2018.


See also

* Evaluation * Quantitative research *
Psephology Psephology (; from Greek el, ψῆφος, psephos, pebble, label=none) or political analysis is a branch of political science, the "quantitative analysis of elections and balloting". As such, psephology attempts to explain elections using the ...
* Social research * Statistics * Statistical survey *
Voodoo poll An open-access poll is a type of opinion poll in which a nonprobability sample of participants self-select into participation. The term includes call-in, mail-in, and some online polls. The most common examples of open-access polls ask people t ...
* Elections in the United Kingdom *
Politics of the United Kingdom The United Kingdom is a unitary state with devolution that is governed within the framework of a parliamentary democracy under a constitutional monarchy in which the monarch, currently Charles III, King of the United Kingdom, is the hea ...
*
Market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Ma ...


References


External links


Official website
Psephology Communications and media organisations based in the United Kingdom Business organisations based in the United Kingdom 2004 establishments in the United Kingdom Organizations established in 2004 Polling organisations in the United Kingdom {{UK-election-stub