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Limca
Limca is an Indian multinational brand of lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. The formula does not include fruit, relying instead on artificial flavours. In an interview in 2008, Ramesh Chauhan of Parle Bisleri revealed that he had approached the owners of Duke's Lemonade, requesting them to share the formula for the drink with the promise not to make it in India, which was turned down. Chauhan decided to come up with his own formula, which he launched under the Limca brand in 1977. In 1992, when the Indian government allowed Coca-Cola to return for operations, at the same time as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink (soda) brands, from Parle Bisleri owner Ramesh Chauhan including Limca, Thums Up (a cola-like drink), Maaza (a mango-juice based drink), Citra (a clear lemon-lime drink), and Gold Spot (orange flavour). Prior to 1988, the o ...
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Limca Book Of Records
The ''Limca Book of Records'' is an annual reference book published in India documenting world records held by Indians. The records are further categorized into education, literature, agriculture, medical science, business, sports, nature, adventure, radio and cinema. The ''Limca Book of Records'' is published in English and is a promotional tool of Limca, a soft drink brand, owned by the Coca Cola Company, it is a localised equivalent of the ''Guinness World Records''. History The ''Limca Book of Records'' was first published in 1990, when the Limca soft drink brand was owned by Parle Bisleri. It was started originally by Ramesh Chauhan, who sold it to The Coca-Cola Company in 1993. The book continued to be published by Coca-Cola. The ''Limca Book of Records'' is now published with the patronage of Coca-Cola India which manufactures Limca. The current editor is Vatsala Kaul. Editions Its year 2006 edition was launched in New Delhi by Atul Singh, CEO of Coca-Cola India. On 25 ...
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Limca Soft Drink
Limca is an Indian multinational brand of lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. The formula does not include fruit, relying instead on artificial flavours. In an interview in 2008, Ramesh Chauhan of Parle Bisleri revealed that he had approached the owners of Duke's Lemonade, requesting them to share the formula for the drink with the promise not to make it in India, which was turned down. Chauhan decided to come up with his own formula, which he launched under the Limca brand in 1977. In 1992, when the Indian government allowed Coca-Cola to return for operations, at the same time as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink (soda) brands, from Parle Bisleri owner Ramesh Chauhan including Limca, Thums Up (a cola-like drink), Maaza (a mango-juice based drink), Citra (a clear lemon-lime drink), and Gold Spot (orange flavour). Prior to 1988, the o ...
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Lemon-lime Sodas
A lemon-lime soft drink or lemon-lime soda, also known colloquially as lemonade in the United Kingdom, Australia and New Zealand and as cider in Japan and Korea, is a carbonated soft drink with lemon and lime flavoring. Popular brands include Sprite, 7 Up, and Sierra Mist. Description Lemon-lime soft drinks are typically colorless, however cloudy varieties such as Limca are also available. Similar in appearance and flavor to the clear variety of lemonade found in the UK and Australia, lemon-lime soft drinks are often packaged in green bottles to better distinguish them from soda water. Brands Global * Sprite * 7UP * Mountain Dew Ice introduced by PepsiCo in 2017 India * Citra – a clear lemon and lime flavoured soda sold in India in the 1980s and early 1990s. *Banta – packaged in a codd-neck bottle *Limca * Nimbooz Japan * Mitsuya Cider * Ramune Korea * Chilsung Cider Sri Lanka * Elephant House Lemonade Denmark * Faxe Kondi Sweden * Fruktsoda Ukraine *Premyera ...
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Lemon-lime Drink
A lemon-lime soft drink or lemon-lime soda, also known colloquially as lemonade in the United Kingdom, Australia and New Zealand and as cider in Japan and Korea, is a carbonated soft drink with lemon and lime (fruit), lime flavoring. Popular brands include Sprite (soft drink), Sprite, 7 Up, and Sierra Mist. Description Lemon-lime soft drinks are typically colorless, however cloudy varieties such as Limca are also available. Similar in appearance and flavor to the clear variety of lemonade found in the UK and Australia, lemon-lime soft drinks are often packaged in green bottles to better distinguish them from Carbonated water, soda water. Brands Global * Sprite (soft drink), Sprite * 7UP * Mountain Dew Ice introduced by PepsiCo in 2017 India * Citra (drink), Citra – a clear lemon and lime flavoured soda sold in India in the 1980s and early 1990s. *Banta – packaged in a codd-neck bottle *Limca * Nimbooz Japan * Mitsuya Cider * Ramune Korea * Chilsung Cider Sri Lanka * ...
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Lemon-lime Soda
A lemon-lime soft drink or lemon-lime soda, also known colloquially as lemonade in the United Kingdom, Australia and New Zealand and as cider in Japan and Korea, is a carbonated soft drink with lemon and lime (fruit), lime flavoring. Popular brands include Sprite (soft drink), Sprite, 7 Up, and Sierra Mist. Description Lemon-lime soft drinks are typically colorless, however cloudy varieties such as Limca are also available. Similar in appearance and flavor to the clear variety of lemonade found in the UK and Australia, lemon-lime soft drinks are often packaged in green bottles to better distinguish them from Carbonated water, soda water. Brands Global * Sprite (soft drink), Sprite * 7UP * Mountain Dew Ice introduced by PepsiCo in 2017 India * Citra (drink), Citra – a clear lemon and lime flavoured soda sold in India in the 1980s and early 1990s. *Banta – packaged in a codd-neck bottle *Limca * Nimbooz Japan * Mitsuya Cider * Ramune Korea * Chilsung Cider Sri Lanka * ...
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Coca-Cola
Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta, Georgia. In 1888, Pemberton sold Coca-Cola's ownership rights to Asa Griggs Candler, a businessman, whose marketing tactics led Coca-Cola to its dominance of the global soft-drink market throughout the 20th and 21st century. The drink's name refers to two of its original ingredients: coca leaves and kola nuts (a source of caffeine). The current formula of Coca-Cola remains a closely guarded trade secret; however, a variety of reported recipes and experimental recreations have been published. The secrecy around the formula has been used by Coca-Cola in its marketing as only a handful of anonymous employees know the formula. The drink has inspired imitators and created a whole classification of soft drink: colas. The Coca-Cola Company p ...
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Parle Bisleri
Bisleri International (formerly Parle Exports and Parle Bisleri) is an Indian company which is best known for the eponymous brand of bottled water. The company was started in the 1970s by Ramesh Chauhan, and sells bottled water and soft drinks. Bisleri conducts its major businesses in India, with 135 operational plants and a network of 3,000 distributors & 5,000 distribution trucks. Bisleri also distributes its products through its own e-commerce platform and other online retailers. History Background Bisleri was originally an Italian alcohol remedy drink created by Felice Bisleri. In 1965, Italian doctor Cesari Rossi and Indian businessman Khushroo Suntook introduced Bisleri bottled water in India by setting up a factory in Thane. It was initially sold only in luxury hotels and restaurants in Mumbai in glass bottles in two varieties – bubbly and still. In 1969, the Jayantilal Chauhan family of Parle Group acquired the struggling Bisleri brand, which was looking to exit the In ...
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Duke's Lemonade
Duke and Sons Pvt. Ltd was an India, Indian manufacturing company based in Bombay. Established in 1889, Duke produced and marketed soft drinks. It was originally owned by the Pandole family, a well-known Parsi business name. In 1994, the company was acquired by PepsiCo, Pepsi, which relaunched the ''Duke's'' brand in 2011 through its Indian subsidiary.PepsiCo plans to relaunch Duke's beverages
by Sagar Malviya on Economic Times, 18 Oct 2011


History

Duke and Sons was founded by Dinshawji Cooverji Pandole. An avid cricketer, Dinshawji named his company after a cricket ball manufacturing company, Duke & Sons. The company used to manufacture Tango, Raspberry, Ginger, Pineapple, Duke's Lemonade, Lemo ...
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Thums Up
Thums Up is an Indian multinational brand of cola in India. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to fight against Pepsi to capture the market. , Thums Up is the leader in the cola segment in India, commanding approximately 42% market share and an overall 15% market share in the Indian aerated waters market. In 2021, the company became a billion-dollar brand in India. History Thums Up was created in 1977, after the American company Coca-Cola withdrew from India, due to regulations requiring it to disclose its formula and sell 60% of its equity to an Indian company under a government plan for foreign-owned companies to share stakes with domestic partners. The Chauhan brothers owned part of the Parle company and already had two other brands of soda, Limca and Gold Spot, which were popular in India at the time. Thums Up quickly became the most popular cola brand ...
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Gold Spot
Gold Spot was one of the three brands of carbonated soft drink started in India by Parle Bisleri under the initiative of its founder Ramesh Chauhan in 1977 after the exit of Coca-Cola. PepsiCo had already left the Indian market in 1962 due to slow sales. Gold Spot was introduced along with Thums Up and Limca. It was artificially flavoured and coloured orange. Parle sold Gold Spot along with Thums Up, Limca, Citra and Maaza to Coca-Cola in 1993 (which had just relaunched in the Indian market), reportedly for $40 million. In spite of its wide popularity, Gold Spot was withdrawn by Coke from the market in order to re-make space for Coca-Cola's Fanta brand. Gold Spot's slogan was "The Zing Thing." In popular culture The Los Angeles-based band Goldspot Goldspot is a New York-based band. Founded by singer/songwriter/producer and television and film composer Siddhartha Khosla, the group has since received critical acclaim for its debut album ''Tally of the Yes Men'' (''Tally' ...
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Citra (India)
Citra was a clear lemon- and lime-flavoured soda sold in India in the 1980s and early 1990s. Citra was owned by Parle Bisleri. Along with other Parle brands, Thums Up, Limca, Gold Spot and Maaza, Citra was sold to Coca-Cola in 1993 in a deal that was reportedly worth $40 million. At the time of sale, the Parle brands together had a 60% market share in the aerated water industry. The brand was strong in South India. Citra was phased out by the year 2000 to make way for Coke's international brand, Sprite. In 1998, Coke introduced a new drink in the US market also called Citra which was later renamed Fanta Citrus. Although the brand name was similar, this was a totally different grapefruit-based formula. In February 2012, Coke announced that it was reviving the Citra brand in rural areas of Maharashtra and Gujarat Gujarat (, ) is a state along the western coast of India. Its coastline of about is the longest in the country, most of which lies on the Kathiawar peninsula. ...
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Maaza
Maaza (pronounced "Mahza") is a Coca-Cola fruit drink brand from India and marketed in Africa, Eastern Europe and Asia. Its most popular drink is its mango fruit drink. History The Union Beverages Factory, based in the UAE, began selling it as a franchisee in the Middle East and Africa in 1976. By 1995, it had acquired rights to the Maaza brand in these countries through Maaza International Co. LLC Dubai. Maaza was launched in 1976 in India and was acquired by Coca-Cola in 1993 from Parle Bisleri along with other brands such as Limca, Citra, Thums Up and Gold Spot. Maaza was acquired by House of Spices in 2005 for the North American market. In 2006, Infra Foodbrands acquired Maaza for the European, Caribbean and West-African markets and cooperates with House of Spices for the North American market. Products Initially, Coca-Cola had also launched Maaza with orange and pineapple fruit drinks in addition to their mango drink, but these variants were subsequently dropped. Coca-C ...
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