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Limca Soft Drink
Limca is an Indian multinational brand of lemon- and lime-flavoured carbonated soft drink made primarily in India and certain parts of the U.S. It contains 60 calories per 150ml can. The formula does not include fruit, relying instead on artificial flavours. In an interview in 2008, Ramesh Chauhan of Parle Bisleri revealed that he had approached the owners of Duke's Lemonade, requesting them to share the formula for the drink with the promise not to make it in India, which was turned down. Chauhan decided to come up with his own formula, which he launched under the Limca brand in 1977. In 1992, when the Indian government allowed Coca-Cola to return for operations, at the same time as it admitted Pepsi for the first time, Coca-Cola bought local soft-drink (soda) brands, from Parle Bisleri owner Ramesh Chauhan including Limca, Thums Up (a cola-like drink), Maaza (a mango-juice based drink), Citra (a clear lemon-lime drink), and Gold Spot (orange flavour). Prior to 1988, the o ...
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Thums Up
Thums Up is an Indian multinational brand of cola in India. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to fight against Pepsi to capture the market. , Thums Up is the leader in the cola segment in India, commanding approximately 42% market share and an overall 15% market share in the Indian aerated waters market. In 2021, the company became a billion-dollar brand in India. History Thums Up was created in 1977, after the American company Coca-Cola withdrew from India, due to regulations requiring it to disclose its formula and sell 60% of its equity to an Indian company under a government plan for foreign-owned companies to share stakes with domestic partners. The Chauhan brothers owned part of the Parle company and already had two other brands of soda, Limca and Gold Spot, which were popular in India at the time. Thums Up quickly became the most popular cola brand ...
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Products Introduced In 1977
Product may refer to: Business * Product (business), an item that serves as a solution to a specific consumer problem. * Product (project management), a deliverable or set of deliverables that contribute to a business solution Mathematics * Product (mathematics) Algebra * Direct product Set theory * Cartesian product of sets Group theory * Direct product of groups * Semidirect product * Product of group subsets * Wreath product * Free product * Zappa–Szép product (or knit product), a generalization of the direct and semidirect products Ring theory * Product of rings * Ideal operations, for product of ideals Linear algebra * Scalar multiplication * Matrix multiplication * Inner product, on an inner product space * Exterior product or wedge product * Multiplication of vectors: ** Dot product ** Cross product ** Seven-dimensional cross product ** Triple product, in vector calculus * Tensor product Topology * Product topology Algebraic topology * Cap product * Cup product * ...
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Lemon-lime Sodas
A lemon-lime soft drink or lemon-lime soda, also known colloquially as lemonade in the United Kingdom, Australia and New Zealand and as cider in Japan and Korea, is a carbonated soft drink with lemon and lime flavoring. Popular brands include Sprite, 7 Up, and Sierra Mist. Description Lemon-lime soft drinks are typically colorless, however cloudy varieties such as Limca are also available. Similar in appearance and flavor to the clear variety of lemonade found in the UK and Australia, lemon-lime soft drinks are often packaged in green bottles to better distinguish them from soda water. Brands Global * Sprite * 7UP * Mountain Dew Ice introduced by PepsiCo in 2017 India * Citra – a clear lemon and lime flavoured soda sold in India in the 1980s and early 1990s. *Banta – packaged in a codd-neck bottle *Limca * Nimbooz Japan * Mitsuya Cider * Ramune Korea * Chilsung Cider Sri Lanka * Elephant House Lemonade Denmark * Faxe Kondi Sweden * Fruktsoda Ukraine *Premyera ...
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Fanta
Fanta is an American-owned German brand of fruit-flavored carbonated soft drinks created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are more than 200 flavors worldwide. Fanta originated in Germany as a Coca-Cola alternative in 1940 due to the American trade embargo of Nazi Germany, which affected the availability of Coca-Cola ingredients. Fanta soon dominated the German market with three million cans sold in 1943. The current formulation of Fanta was developed in Italy in 1955. History Origins During the Second World War, the US established a trade embargo against Nazi Germany, making the export of Coca-Cola syrup difficult. To circumvent this, Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH), decided to create a new product for the German market, using only ingredients available in Germany at the time, including sugar beet, whey (a cheese byproduct), and apple pomace—the "leftovers of leftovers", as Keith later recall ...
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Limca Book Of Records
The ''Limca Book of Records'' is an annual reference book published in India documenting world records held by Indians. The records are further categorized into education, literature, agriculture, medical science, business, sports, nature, adventure, radio and cinema. The ''Limca Book of Records'' is published in English and is a promotional tool of Limca, a soft drink brand, owned by the Coca Cola Company, it is a localised equivalent of the ''Guinness World Records''. History The ''Limca Book of Records'' was first published in 1990, when the Limca soft drink brand was owned by Parle Bisleri. It was started originally by Ramesh Chauhan, who sold it to The Coca-Cola Company in 1993. The book continued to be published by Coca-Cola. The ''Limca Book of Records'' is now published with the patronage of Coca-Cola India which manufactures Limca. The current editor is Vatsala Kaul. Editions Its year 2006 edition was launched in New Delhi by Atul Singh, CEO of Coca-Cola India. On 25 ...
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Brominated Vegetable Oil
Brominated vegetable oil (BVO) is a complex mixture of plant-derived triglycerides that have been reacted to contain atoms of the element bromine bonded to the molecules. Brominated vegetable oil is used primarily to help emulsify citrus-flavored soft drinks, preventing them from separating during distribution. Brominated vegetable oil has been used by the soft drink industry since 1931, generally at a level of about 8  ppm. Careful control of the type of oil used allows bromination of it to produce BVO with a specific density of 1.33 g/mL, which is noticeably greater than that of water (1 g/mL). As a result, it can be mixed with less-dense flavoring agents such as citrus flavor oil to produce a resulting oil, the density of which matches that of water or other products. The droplets containing BVO remain suspended in the water rather than separating and floating at the surface. Alternative food additives used for the same purpose include sucrose acetate isobutyrat ...
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Gold Spot
Gold Spot was one of the three brands of carbonated soft drink started in India by Parle Bisleri under the initiative of its founder Ramesh Chauhan in 1977 after the exit of Coca-Cola. PepsiCo had already left the Indian market in 1962 due to slow sales. Gold Spot was introduced along with Thums Up and Limca. It was artificially flavoured and coloured orange. Parle sold Gold Spot along with Thums Up, Limca, Citra and Maaza to Coca-Cola in 1993 (which had just relaunched in the Indian market), reportedly for $40 million. In spite of its wide popularity, Gold Spot was withdrawn by Coke from the market in order to re-make space for Coca-Cola's Fanta brand. Gold Spot's slogan was "The Zing Thing." In popular culture The Los Angeles-based band Goldspot Goldspot is a New York-based band. Founded by singer/songwriter/producer and television and film composer Siddhartha Khosla, the group has since received critical acclaim for its debut album ''Tally of the Yes Men'' (''Tally' ...
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Citra (India)
Citra was a clear lemon- and lime-flavoured soda sold in India in the 1980s and early 1990s. Citra was owned by Parle Bisleri. Along with other Parle brands, Thums Up, Limca, Gold Spot and Maaza, Citra was sold to Coca-Cola in 1993 in a deal that was reportedly worth $40 million. At the time of sale, the Parle brands together had a 60% market share in the aerated water industry. The brand was strong in South India. Citra was phased out by the year 2000 to make way for Coke's international brand, Sprite. In 1998, Coke introduced a new drink in the US market also called Citra which was later renamed Fanta Citrus. Although the brand name was similar, this was a totally different grapefruit-based formula. In February 2012, Coke announced that it was reviving the Citra brand in rural areas of Maharashtra and Gujarat Gujarat (, ) is a state along the western coast of India. Its coastline of about is the longest in the country, most of which lies on the Kathiawar peninsula. ...
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Mango
A mango is an edible stone fruit produced by the tropical tree ''Mangifera indica''. It is believed to have originated in the region between northwestern Myanmar, Bangladesh, and northeastern India. ''M. indica'' has been cultivated in South and Southeast Asia since ancient times resulting in two types of modern mango cultivars: the "Indian type" and the "Southeast Asian type". Other species in the genus ''Mangifera'' also produce edible fruits that are also called "mangoes", the majority of which are found in the Malesian ecoregion. Worldwide, there are several hundred cultivars of mango. Depending on the cultivar, mango fruit varies in size, shape, sweetness, skin color, and flesh color which may be pale yellow, gold, green, or orange. Mango is the national fruit of India, Pakistan and the Philippines, while the mango tree is the national tree of Bangladesh. Etymology The English word ''mango'' (plural "mangoes" or "mangos") originated in the 16th century from the Por ...
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Maaza
Maaza (pronounced "Mahza") is a Coca-Cola fruit drink brand from India and marketed in Africa, Eastern Europe and Asia. Its most popular drink is its mango fruit drink. History The Union Beverages Factory, based in the UAE, began selling it as a franchisee in the Middle East and Africa in 1976. By 1995, it had acquired rights to the Maaza brand in these countries through Maaza International Co. LLC Dubai. Maaza was launched in 1976 in India and was acquired by Coca-Cola in 1993 from Parle Bisleri along with other brands such as Limca, Citra, Thums Up and Gold Spot. Maaza was acquired by House of Spices in 2005 for the North American market. In 2006, Infra Foodbrands acquired Maaza for the European, Caribbean and West-African markets and cooperates with House of Spices for the North American market. Products Initially, Coca-Cola had also launched Maaza with orange and pineapple fruit drinks in addition to their mango drink, but these variants were subsequently dropped. Coca-C ...
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Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor. Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin, but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons ...
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