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Thums Up
Thums Up is an Indian multinational brand of cola in India. It was introduced in 1977 to offset the withdrawal of The Coca-Cola Company from India. The brand was later bought by Coca-Cola who re-launched it in order to fight against Pepsi to capture the market. , Thums Up is the leader in the cola segment in India, commanding approximately 42% market share and an overall 15% market share in the Indian aerated waters market. In 2021, the company became a billion-dollar brand in India. History Thums Up was created in 1977, after the American company Coca-Cola withdrew from India, due to regulations requiring it to disclose its formula and sell 60% of its equity to an Indian company under a government plan for foreign-owned companies to share stakes with domestic partners. The Chauhan brothers owned part of the Parle company and already had two other brands of soda, Limca and Gold Spot, which were popular in India at the time. Thums Up quickly became the most popular cola brand ...
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Cola
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas contain caffeine originally from the kola nut, leading to the drink's name, though other sources have since been used. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863. Most modern colas have a dark caramel color, and are sweetened with sugar and/or high-fructose corn syrup. They come in numerous different brands. with Coca-Cola and Pepsi being among the most popular. These two companies have been competing since the 1890s, a rivalry that has intensified since the 1980s. Flavorings The primary modern flavorings in a cola drink are citrus oils (from orange, lime, and lemon peels), ...
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Economic Liberalisation In India
The economic liberalisation in India refers to the opening of the country's economy to the world with the goal of making the economy more market and service-oriented, thus expanding the role of private and foreign investment. Indian economic liberalisation was part of a general pattern of economic liberalisation occurring across the world in the late 20th century. Although some attempts at liberalisation were made in 1966 and the early 1980s, a more thorough liberalisation was initiated in 1991. The reform was prompted by a balance of payments crisis that had led to a severe recession and also as per structural adjustment programs for taking loans from IMF and World Bank. Through reform, India overcame its worst economic crisis in the remarkably short period of two years. Specific changes included reducing import tariffs, deregulating markets, and reducing taxes, which led to an increase in foreign investment and high economic growth in the 1990s and 2000s. From 1992 to 20 ...
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Salman Khan
Abdul Rashid Salim Salman Khan (; 27 December 1965) is an Indian actor, film producer, and television personality who works in Hindi films. In a film career spanning over thirty years, Khan has received numerous awards, including two National Film Awards as a film producer, and two Filmfare Awards as an actor. He is cited in the media as one of the most commercially successful actors of Indian cinema. ''Forbes'' has included Khan in listings of the highest-paid celebrities in the world, in 2015 and 2018, with him being the highest-ranked Indian in the latter year. The eldest son of screenwriter Salim Khan, Khan began his acting career with a supporting role in ''Biwi Ho To Aisi'' (1988), followed by his breakthrough with a leading role in ''Maine Pyar Kiya'' (1989). He established himself in Bollywood in the 1990s, with several commercially successful films, including the romantic drama '' Hum Aapke Hain Koun..!'' (1994), the action thriller ''Karan Arjun'' (1995), the come ...
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Mahesh Babu
Ghattamaneni Mahesh Babu (born 9 August 1975) is an Indian actor, producer, media personality, and philanthropist who works mainly in Telugu cinema. He has appeared in more than 25 films, and won several accolades including, eight Nandi Awards, five Filmfare Telugu Awards, four SIIMA Awards, three CineMAA Awards, and one IIFA Utsavam Award. One of the highest-paid Telugu film actors, he also owns the production house G. Mahesh Babu Entertainment. The younger son of veteran Telugu actor Krishna, Babu made his debut as a child artist in a cameo role in ''Needa'' (1979), at the age of four, and acted in eight other films as a child artist. He made his debut as a lead actor with ''Rajakumarudu'' (1999) which won him Nandi Award for Best Male Debut. Babu achieved his breakthrough with the supernatural drama '' Murari'' (2001), and the action film ''Okkadu'' (2003). He went on to act in other commercially successful films such as ''Athadu'' (2005), ''Pokiri'' (2006), ''Dookudu'' ...
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Macho
Machismo (; ; ; ) is the sense of being " manly" and self-reliant, a concept associated with "a strong sense of masculine pride: an exaggerated masculinity". Machismo is a term originating in the early 1930s and 1940s best defined as having pride in one’s masculinity. It is associated with "a man's responsibility to provide for, protect, and defend his family". Machismo is strongly and consistently associated with dominance, aggression, exhibition, and nurturance. The correlation to machismo is found to be deeply rooted in family dynamics and culture. The word has a long history both in Spain and Portugal, including the Spanish and Portuguese languages. in Portuguese and Spanish is a strictly masculine term, derived from from the Latin ''mascŭlus'', which means "male". It was originally associated with the ideal societal role men were expected to play in their communities, most particularly Iberian language-speaking societies and countries. In addition, due to Mexico ...
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Vasant Kumar (Copyrighter)
Basant or Vasant is a Hindustani classical raga. Raga Every raga has a strict set of rules which govern the number of notes that can be used; which notes can be used; and their interplay that has to be adhered to for the composition of a tune. In the Guru Granth Sahib Ji, there are a total of 60 raga compositions and this raga is the forty-ninth raga to appear in the series. The composition in this raga appear on a total of 29 pages from page numbers (Ang) 1168 to 1170. Basant denotes the changing of the season and the newness of spring. This Raag encourages the mind to brush away its selfishness, just like spring-cleaning removes all the cobwebs and creates a fresh start. There are feelings of hope and expectation of a new beginning and the start of a new cycle. However, these emotions are not dependent on the physical change of the season, but are an encouragement of an internal effort to change. Origin Vasant is a Sanskrit word for "spring". The word is much older tha ...
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Copywriter
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications. Employment Many copywriters are employed in marketing departments, advertising agencies, public relations firms, copywriting agencies, or are self-employed as freelancers, where clients range from small to large companies. *Advertising agencies usually hire copywriters as part of a creative team, in which they are partnered with art directors or creative directors. The copywriter writes a copy or script for an advertisem ...
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Thumbs Up
A thumb signal, usually described as a thumbs-up or thumbs-down, is a common hand gesture achieved by a closed fist held with the thumb extended upward or downward in approval or disapproval, respectively. These gestures have become metaphors in en, "The audience gave the movie the thumbs-up" means that the audience approved of the movie, regardless of whether the gesture was made. History Natural human behaviour While the exact source of the thumb gesture is obscure, several origins have been proposed. Carleton S. Coon, having observed Barbary apes in Gibraltar using the gesture, hypothesised in the anthropological classic ''The Story of Man'' that it is a mutual celebration of having opposable thumbs. Critics have suggested, however, that the apes may be simply imitating humans. Ancient Rome The Latin phrase ''pollice verso'' is used in the context of gladiatorial combat for a hand gesture used by Ancient Roman crowds to pass judgment on a defeated gladiator. While ...
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Caffeine
Caffeine is a central nervous system (CNS) stimulant of the methylxanthine class. It is mainly used recreationally as a cognitive enhancer, increasing alertness and attentional performance. Caffeine acts by blocking binding of adenosine to the adenosine A1 receptor, which enhances release of the neurotransmitter acetylcholine. Caffeine has a three-dimensional structure similar to that of adenosine, which allows it to bind and block its receptors. Caffeine also increases cyclic AMP levels through nonselective inhibition of phosphodiesterase. Caffeine is a bitter, white crystalline purine, a methylxanthine alkaloid, and is chemically related to the adenine and guanine bases of deoxyribonucleic acid (DNA) and ribonucleic acid (RNA). It is found in the seeds, fruits, nuts, or leaves of a number of plants native to Africa, East Asia and South America, and helps to protect them against herbivores and from competition by preventing the germination of nearby seeds, as well as ...
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E338
Phosphoric acid (orthophosphoric acid, monophosphoric acid or phosphoric(V) acid) is a colorless, odorless phosphorus-containing solid, and inorganic compound with the chemical formula . It is commonly encountered as an 85% aqueous solution, which is a colourless, odourless, and non- volatile syrupy liquid. It is a major industrial chemical, being a component of many fertilizers. The compound is an acid. Removal of all three ions gives the phosphate ion . Removal of one or two protons gives dihydrogen phosphate ion , and the hydrogen phosphate ion , respectively. Phosphoric acid forms esters, called organophosphates. The name "orthophosphoric acid" can be used to distinguish this specific acid from other "phosphoric acids", such as pyrophosphoric acid. Nevertheless, the term "phosphoric acid" often means this specific compound; and that is the current IUPAC nomenclature. Production Phosphoric acid is produced industrially by one of two routes, wet processes and dry. ...
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Sugar
Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose, fructose, and galactose. Compound sugars, also called disaccharides or double sugars, are molecules made of two bonded monosaccharides; common examples are sucrose (glucose + fructose), lactose (glucose + galactose), and maltose (two molecules of glucose). White sugar is a refined form of sucrose. In the body, compound sugars are hydrolysed into simple sugars. Longer chains of monosaccharides (>2) are not regarded as sugars, and are called oligosaccharides or polysaccharides. Starch is a glucose polymer found in plants, the most abundant source of energy in human food. Some other chemical substances, such as glycerol and sugar alcohols, may have a sweet taste, but are not classified as sugar. Sugars are found in the tissues of most plants. Honey and fruits are abundant natural sources of simple sugars. Suc ...
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