Jason Harris (marketer)
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Jason Harris (marketer)
Jason Harris (born June 29, 1971 in Fairfax, Virginia) is president and CEO of Mekanism Inc., a San Francisco-based creative agency. Career Harris began his career working for 10 years in business and strategic roles at TBWA\Chiat\Day and Leagas Delaney, where he led accounts and notable campaigns for clients like PlayStation, Levi's, and Disney. Harris also worked at Ketchum Advertising. He later founded Plan C, an entertainment company that focused on producing branded television projects including Adidas Superstars, which aired nationwide on Fox Sports, as well as projects for Xbox. Mekanism Harris has served as the President and CEO of Mekanism. Since joining Mekanism, Harris has helped the agency produce campaigns for such companies as HBO, Muscle Milk, The North Face, PepsiCo, MillerCoors and Ben and Jerry's.
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Fairfax, Virginia
The City of Fairfax ( ), colloquially known as Fairfax City, Downtown Fairfax, Old Town Fairfax, Fairfax Courthouse, FFX, or simply Fairfax, is an independent city (United States), independent city in the Commonwealth (U.S. state), Commonwealth of Virginia in the United States. At the 2010 United States Census, 2010 census the population was 22,565, which had risen to 24,146 at the 2020 census. The City of Fairfax is an enclave surrounded by the separate political entity Fairfax County, Virginia, Fairfax County. Fairfax City also contains an exclave of Fairfax County, the Fairfax County Court Complex. The City of Fairfax and the area immediately surrounding the historical border of the City of Fairfax, collectively designated by Fairfax County as "Fairfax", comprise the county seat of Fairfax County. The city is part of the Washington metropolitan area as well as a part of Northern Virginia. The city is west of Washington, D.C. The Washington Metro's Orange Line (Washington Me ...
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Ben And Jerry's
Ben & Jerry's Homemade Holdings Inc., trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, the company went from a single ice cream parlor to a multi-national brand over the course of a few decades. It was sold in 2000 to multinational conglomerate Unilever and operates as an independent subsidiary. Its present-day headquarters is in South Burlington, Vermont, with its factory in Waterbury, Vermont. Ben & Jerry's is known for their original flavors, many of which incorporate foods and desserts mixed with ice cream. Some of these flavors have been themed after musicians, comedians, and public figures, such as Jerry Garcia, Stephen Colbert, Colin Kaepernick, and Phish. The company, and its two founders, have also been noted for their political activism and advocacy for social justice. This includes the way their products have been manufactured, marketed, and distributed ...
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D&AD
Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. It is most famous for its annual awards, the D&AD Pencils. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year. History Origins (1962–1977) D&AD was founded in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan, Alan Fletcher, and Colin Forbes (who designed the original D&AD logo). A panel of 25 judged the 2500 entries to the first awards in 1963. They awarded one Black Pencil (to Geoffrey Jones Films) and 16 Yellow Pencils. Early winners received an ebony pencil box designed by Marcello Minale, one of the founding partners of Minale Tattersfield, which contained a pencil with silver lettering. In 1966 it was replaced by a more durable award. Its e ...
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Cannes Lions International Festival Of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ...
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Instagram
Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can be shared publicly or with preapproved followers. Users can browse other users' content by tag and location, view trending content, like photos, and follow other users to add their content to a personal feed. Instagram was originally distinguished by allowing content to be framed only in a square (1:1) aspect ratio of 640 pixels to match the display width of the iPhone at the time. In 2015, this restriction was eased with an increase to 1080 pixels. It also added messaging features, the ability to include multiple images or videos in a single post, and a Stories feature—similar to its main competitor Snapchat—which allowed users to post their content to a sequential feed, with each post accessible to others for 24 hours. As of Janu ...
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Periscope (app)
Periscope was an American live video streaming app for Android and iOS developed by Kayvon Beykpour and Joe Bernstein and acquired by Twitter, Inc. before its launch in March 2015. The service was discontinued on 31 March 2021 due to declining usage, product realignment, and high maintenance costs. However, Periscope videos can still be watched via Twitter and most of its core features are now incorporated into the app. History Beykpour and Bernstein came up with the idea for Periscope while traveling abroad in 2013. Beykpour was in Istanbul when protests broke out in Taksim Square. He wanted to see what was happening there, so he turned to Twitter. While he could read about the protests, he could not see them. They started the company in February 2014, under the name Bounty. They raised $1.5 million from Founder Collective, Scott Belsky, Maveron, Google Ventures, Menlo Ventures, Bessemer, Stanford – StartX and Sam Shank in April 2014. Periscope was acquired January 2015 ...
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Vine (service)
Vine was an American short-form video hosting service where users could share six-second-long looping video clips. It was originally launched on January 24, 2013 by Vine Labs, Inc., bought by Twitter the year before; the service was shut down in October 2016 and the app was discontinued a few months later. Videos published on Vine's social network could also be shared on different social networking platforms such as Facebook and Twitter. The Vine app was also used to browse videos, along with a group of videos that were uploaded by theme, and hoping that users could "trend" videos. Vine competed with other social media services such as Instagram and Snapchat. By December 2015, Vine had over 200 million active users. On October 27, 2016, Twitter announced that it would disable all uploads, but that viewing and download would continue to work. On January 20, 2017, Twitter launched an Internet archive of every Vine video that had ever been published. The archive was officially d ...
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Snapchat
Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before they become inaccessible to their recipients. The app has evolved from originally focusing on person-to-person photo sharing to presently featuring users' "Stories" of 24 hours of chronological content, along with "Discover", letting brands show ad-supported short-form content. It also allows users to store photos in a password-protected area called "my eyes only". It has also reportedly incorporated limited use of end-to-end encryption, with plans to broaden its use in the future. Snapchat was created by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University. It is known for representing a mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and a ...
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YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the List of most visited websites, second most visited website, after Google Search. YouTube has more than 2.5 billion monthly users who collectively watch more than one billion hours of videos each day. , videos were being uploaded at a rate of more than 500 hours of content per minute. In October 2006, YouTube was bought by Google for $1.65 billion. Google's ownership of YouTube expanded the site's business model, expanding from generating revenue from advertisements alone, to offering paid content such as movies and exclusive content produced by YouTube. It also offers YouTube Premium, a paid subscription option for watching content without ads. YouTube also approved creators to participate in Google's Google AdSens ...
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White House
The White House is the official residence and workplace of the president of the United States. It is located at 1600 Pennsylvania Avenue NW in Washington, D.C., and has been the residence of every U.S. president since John Adams in 1800. The term "White House" is often used as a metonym for the president and his advisers. The residence was designed by Irish-born architect James Hoban in the neoclassical style. Hoban modelled the building on Leinster House in Dublin, a building which today houses the Oireachtas, the Irish legislature. Construction took place between 1792 and 1800, using Aquia Creek sandstone painted white. When Thomas Jefferson moved into the house in 1801, he (with architect Benjamin Henry Latrobe) added low colonnades on each wing that concealed stables and storage. In 1814, during the War of 1812, the mansion was set ablaze by British forces in the Burning of Washington, destroying the interior and charring much of the exterior. Reconstruction began ...
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United Nations
The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and international security, security, develop friendly relations among nations, achieve international cooperation, and be a centre for harmonizing the actions of nations. It is the world's largest and most familiar international organization. The UN is headquarters of the United Nations, headquartered on extraterritoriality, international territory in New York City, and has other main offices in United Nations Office at Geneva, Geneva, United Nations Office at Nairobi, Nairobi, United Nations Office at Vienna, Vienna, and Peace Palace, The Hague (home to the International Court of Justice). The UN was established after World War II with Dumbarton Oaks Conference, the aim of preventing future world wars, succeeding the League of Nations, which was characterized as ineffective. On 25 April 1945, 50 governments met in San Francisco for United Nations Conference ...
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Nordstrom
Nordstrom, Inc. () is an American luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original Wallin & Nordstrom store operated exclusively as a shoe store, and a second Nordstrom's shoe store opened in 1923. The growing Nordstrom Best chain began selling clothing in 1963, and became the Nordstrom full-line retailer that presently exists by 1971. The company founded its off-price Nordstrom Rack division in 1973, and grew both full-line and off-price divisions throughout the United States in the following years before expanding into Canada in 2014. In the American market, it competes with department stores including Bloomingdale's, Macy's, Neiman Marcus, and Saks Fifth Avenue. Early history John W. Nordstrom was born on February 15, 1871, in the town of Luleå Luleå ( , , locally ; smj, Luleju; fi, Luulaja) is a city on the coast of northern Sweden, and the capital of Norrbotten County, ...
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