Jason Harris (born June 29, 1971 in

Fairfax, Virginia The City of Fairfax ( ), colloquially known as Fairfax City, Downtown Fairfax, Old Town Fairfax, Fairfax Courthouse, FFX, or simply Fairfax, is an independent city (United States), independent city in the Commonwealth (U.S. state), Commonwealth ...

) is

president President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...

and

CEO A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

Mekanism Mekanism is a San Francisco-based creative agency that specializes in the development and production of marketing campaigns, commercials and branded entertainment for multinational companies.Levere, JaneUsing a Light Touch to Attack a Dark Subjec ...

Inc., a San Francisco-based creative agency.

Career

Harris began his career working for 10 years in business and strategic roles at

TBWA\Chiat\Day TBWA\Chiat\Day ( ) is the American division of the advertising agency TBWA Worldwide. Created in the 1995 merger of TBWA and Chiat/Day, the agency operates offices in Los Angeles, New York City, Nashville, and Mexico City. Prior to the merger, ...

and Leagas Delaney, where he led accounts and notable campaigns for clients like

PlayStation is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a divisi ...

Levi's Levi Strauss & Co. () is an American clothing company known worldwide for its Levi's () brand of denim jeans. It was founded in May 1853 when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to o ...

, and

Disney The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

. Harris also worked at Ketchum Advertising. He later founded Plan C, an entertainment company that focused on producing branded television projects including Adidas Superstars, which aired nationwide on

Fox Sports Fox Sports is the brand name for a number of sports channels, broadcast divisions, programming, and other media around the world. The ''Fox Sports'' name has since been used for other sports media assets. These assets are held mainly by the Fo ...

, as well as projects for

Xbox Xbox is a video gaming brand created and owned by Microsoft. The brand consists of five video game consoles, as well as applications (games), streaming services, an online service by the name of Xbox network, and the development arm by the na ...

Mekanism

Harris has served as the President and CEO of Mekanism. Since joining Mekanism, Harris has helped the agency produce campaigns for such companies as

HBO Home Box Office (HBO) is an American premium television network, which is the flagship property of namesake parent subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is ba ...

Muscle Milk CytoSport is an American manufacturer of sports-oriented nutritional products, or "supplements" based in Benicia, California. It offers a line of protein-enhanced powders, shakes, and bars, and has broken into the mainstream market with a ready-to ...

The North Face The North Face is an American outdoor recreation products company. The North Face produces outdoor clothing, footwear, and related equipment. Founded in 1968 to supply climbers, the company's logo draws inspiration from Half Dome, in Yosemite ...

PepsiCo PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manuf ...

MillerCoors MillerCoors was a beer brewing company in the United States. MillerCoors was formed in 2008 as a joint venture between SABMiller and Molson Coors to combine their brewing, marketing and sales operations in the United States. The company was acqui ...

and

Ben and Jerry's Ben & Jerry's Homemade Holdings Inc., trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, the company went from a single ice cream p ...

.Mekanism Signs New York Directorial Duo Dave and Rory
''Studio Daily''. August 18, 2008.Mekanism Signs Trifecta of Talent
''Studio Daily''. July 13, 2009. Accounts won by during Harris's time as CEO include

Alaska Airlines Alaska Airlines is a major American airline headquartered in SeaTac, Washington, within the Seattle metropolitan area. It is the sixth largest airline in North America when measured by fleet size, scheduled passengers carried, and the numb ...

Virgin America Virgin America Inc. was a low-cost U.S. airline that operated from 2007 until 2018, when it was acquired by Alaska Airlines. The airline primarily focused on operating low-fare service between cities on the West Coast and other major metropoli ...

Jim Beam Jim Beam is an American brand of bourbon whiskey produced in Clermont, Kentucky, by Beam Suntory. It is one of the best-selling brands of bourbon in the world. Since 1795 (interrupted by Prohibition), seven generations of the Beam family have be ...

Nordstrom Nordstrom, Inc. () is an American luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original Wallin & Nordstrom store operated exclusively as a shoe store, and ...

, and the

United Nations The United Nations (UN) is an intergovernmental organization whose stated purposes are to maintain international peace and international security, security, develop friendly relations among nations, achieve international cooperation, and be ...

. In 2014, Mekanism led the

White House The White House is the official residence and workplace of the president of the United States. It is located at 1600 Pennsylvania Avenue NW in Washington, D.C., and has been the residence of every U.S. president since John Adams in 1800. ...

's "It's on Us" campaign to raise awareness of campus sexual assault. The campaign is currently in its third year. In 2015, Mekanism acquired Epic Signal, a company founded in 2013 that works with brands like Bud Light and NBC to run video campaigns with

YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...

Snapchat Snapchat is an American multimedia instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of Snapchat is that pictures and messages are usually only available for a short time before the ...

Vine A vine (Latin ''vīnea'' "grapevine", "vineyard", from ''vīnum'' "wine") is any plant with a growth habit of trailing or scandent (that is, climbing) stems, lianas or runners. The word ''vine'' can also refer to such stems or runners themselv ...

Periscope A periscope is an instrument for observation over, around or through an object, obstacle or condition that prevents direct line-of-sight observation from an observer's current position. In its simplest form, it consists of an outer case with ...

and

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

Awards

During Harris' time as CEO, the agency has twice been named the "Small Agency of the Year" by Ad Age, won four Effie Awards, three Cannes Lions Awards, three London International Awards, a D&AD Award, and four

Webby Award The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include ...

s. Mekanism has also been listed as one of the top 50 most creative companies by ''

Creativity Creativity is a phenomenon whereby something new and valuable is formed. The created item may be intangible (such as an idea, a scientific theory, a musical composition, or a joke) or a physical object (such as an invention, a printed literary w ...

'' magazine. In January 2015, the company was named to Advertising Age's ''A List'' and was named one of the most effective Independent Agencies in America later that year. In 2018, Jason was named to the Top 100 Influencers in 2018 by Creative Pool, an online resource for agencies, brands and individuals. In 2014, Mekanism created an ad for Pepsi which ran during the

Super Bowl The Super Bowl is the annual final playoff game of the National Football League (NFL) to determine the league champion. It has served as the final game of every NFL season since 1966, replacing the NFL Championship Game. Since 2022, the game ...

and was ranked by ''

USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...

'' as the tenth best Super Bowl ad that year. Mekanism was named as one of ''Advertising Ages best places to work in 2016.

Influence

Harris is on the

board of directors A board of directors (commonly referred simply as the board) is an executive committee that jointly supervises the activities of an organization, which can be either a for-profit or a nonprofit organization such as a business, nonprofit organiz ...

for Advertising Week, the United Nations Social Impact Leadership Council and an advising member of the Marketing 50. He is also a co-chair and founding member of Civic Nation Creative Alliance in partnership with The White House. Regarding his work with the United Nations, whose goals are to end poverty and hunger and achieve gender equality, Harris has said, "The campaign, in a way...is sort of re-launching what the UN stands for and how the UN helps solve problems in the world." Harris is also a Board Member for Haymakers for Hope (H4H): An official 501(c)(3) charity organization that gives you the opportunity to fight back against cancer. His methods have been covered and studied by

Harvard Business School Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...

. He a frequent

lecturer Lecturer is an List of academic ranks, academic rank within many universities, though the meaning of the term varies somewhat from country to country. It generally denotes an academic expert who is hired to teach on a full- or part-time basis. T ...

on topics such as brand storytelling and involvement marketing. Harris is also a judge for the Effie Awards,

Webby Awards The Webby Awards are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over two thousand industry experts and technology innovators. Categories include ...

, and the Favourite Website Awards. In 2015, Harris was named the fifth most influential social impact leader. In 2017, Harris was named by the 4As (

American Association of Advertising Agencies The American Association of Advertising Agencies (4A's) is a U.S. trade association for advertising agencies. founded in 1917. It serves over 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. ...

) as one of the top "100 People Who Make Advertising Great." In 2018, he delivered the commencement speech at his alma mater, James Madison University. Harris is the author of ''The Soulful Art of Persuasion'' (

Penguin Random House Penguin Random House LLC is an Anglo-American multinational corporation, multinational conglomerate (company), conglomerate publishing company formed on July 1, 2013, from the merger of Penguin Group and Random House. On April 2, 2020, Bertels ...

, 2019. ). In the book, Harris argues that genuine persuasion is about personal character rather than facts and arguments. Based on his experience in business communication, Harris provides 4 key principles and 11 habits for negotiating in an era of social media and global transparency.

References

External links

MekanismThe Soulful Art of Persuasion
{{DEFAULTSORT:Harris, Jason 1971 births Living people Online advertising American chief executives American marketing people Branding consultants