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Google Contributor
Google Contributor was a program run by Google that allowed users in the Google Network of content sites to view the websites without any advertisements that are administered, sorted, and maintained by Google. The program launched publicly with prominent websites, like The Onion and Mashable among others, to test this service. After November 2015, the program opened up to any publisher who displayed ads on their websites through Google AdSense without requiring any sign-on from publishers. After November 2015, the program was available for everyone in the United States. Google Contributor stopped accepting new registrations after December 2016 in preparation for a new version launch in early 2017. On January 17, Google Contributor was shut down, with the landing page stating "We're launching a new and improved Contributor in early 2017!" In June 2017, the new Google Contributor was launched, but was shut down again. Some of the pages for Google Contributor still exist, but the ...
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Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ...
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Mobile Advertising
Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site. It is estimated that U.S. mobile app-installed ads accounted for 30% of all mobile advertising revenue in 2014, and will top $4.6 billion in 2016, and over $6.8 billion by the end of 2019. Other ways mobile advertising can be purchased include working with a Mobile Demand Side Platform, in which ad impressions are bought in real-time on an Ad exchange. Another report has indicated that worldwide mobile digital advertising spend would reach $185 billion in 2018, $217 billion in 2019 and $247 billion in 2020. Overview Some see mobile advertising as closely related to online or internet advertising, though its reach is far greater — currently, most mobile advertising is targeted at mobile phones, that came at an estimated g ...
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Internet Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically deliver ...
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The Onion
''The Onion'' is an American digital media company and newspaper organization that publishes satirical articles on international, national, and local news. The company is based in Chicago but originated as a weekly print publication on August 29, 1988 in Madison, Wisconsin. ''The Onion'' began publishing online in early 1996. In 2007, they began publishing satirical news audio and video online as the ''Onion News Network''. In 2013, ''The Onion'' ceased publishing its print edition and launched Onion Labs, an advertising agency. ''The Onion''s articles cover current events, both real and fictional, parodying the tone and format of traditional news organizations with stories, editorials, and man-on-the-street interviews using a traditional news website layout and an editorial voice modeled after that of the Associated Press. The publication's humor often depends on presenting mundane, everyday events as newsworthy, surreal, or alarming, such as "Rotation Of Earth Plunges Entire N ...
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Mashable
Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a simple WordPress blog, with Cashmore as sole author. Fame came relatively quickly, with ''Time'' magazine noting Mashable as one of the 25 best blogs of 2009. As of November 2015, it had over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries. In December 2017, Ziff Davis bought Mashable for $50 million, a price described by ''Recode'' as a "fire sale" price. Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staffers, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, ...
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Google AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense. Overview Google uses its technology to serve advertisements based on website content, the user's geographical location, and other factors ...
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MTL Blog
MTL Blog is a Montreal-based Digital Publisher founded in 2012 by Charles Lapointe and Joshua McRae and owned by Narcity Media. The site features local, provincial, and Canadian news and stories, and showcases activities to do in and around the city of Montreal. History MTLBlog.com was initially launched in 2012 by Chuck Lapointe and Joshua McRae as a website focused on nightlife photography and parties in Montreal. In 2013, the website incorporated into MTL Blog Inc. and started creating more content in style of listicles that were local, and some more generic. MTL Blog's first office was located in Montreal, Quebec on Saint Laurent Boulevard. In 2014 and 2015, the blog's popularity flourished by creating more provocative content and focusing on local listicles. Controversy Between 2013 and 2014, the blog a was accused of "everything from stealing their content to sensationalizing the news to getting basic facts wrong in their reporting." MTL Blog was notably criticized for a ...
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20% Project
Side project time is a type of employee benefit constituting a guarantee from employers that their employees may work on their personal projects during some part (usually a percentage) of their time at work. Side project time is limited by two stipulations: what the employee works on is the intellectual property of their employer, and if requested, an explanation must be able to be given as to how the project benefits the company in some way, even tangentially. Technology company Google is credited for popularizing the 20% concept. It led to the development of products such as Gmail and AdSense. Though the program's continuity has been questioned Google states it remains an active program. Other major companies that have at one time or another offered some or all of their employees the benefit include the BBC (10%), Apple (a few contiguous weeks yearly), and Atlassian (20%). Some, such as LinkedIn, have trialed more restrictive versions of such initiatives in which employees must ...
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AdSense
Google AdSense is a program run by Google through which website publishers in the Google Network of content sites serve text, images, video, or interactive media advertisements that are targeted to the site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google). In Q1 2014, Google earned US$3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense. AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon. This program also operates on HTTP cookies. In 2021, over 38.3 million websites use AdSense. Overview Google uses its technology to serve advertisements based on website content, the user's geographical location, and other factors ...
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AdWords
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model. Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. History Google launched AdWords in 2000. Initially, AdWords advertisers paid for the service monthly, and Google would set up and manage their campaigns. Google soon introduced the AdWords self-service portal to accommodate small businesses and those who wanted to manage their own campaigns. In 2005, Google started a campaign management service known as 'Jumpstart'. The AdWords system was initially implemented on top of the MySQL database engine. After the sys ...
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Flattr
Flattr is a Swedish-based microdonation subscription service, where subscribers opt-in to pay a monthly patronage to help fund their favourite websites and creators. Flattr subscribers install an open-source browser extension that records which websites they frequent and shares this data with Flattr. Flattr processes this user data and pays out shares of the user's subscription to each registered Flattr creator based on which websites the user consumed. Flattr filters websites by domains with a default whitelist of participating domains, but individual users can override and contribute to any website they want or withhold contributions from any website. History In March 2010, Flattr launched on an invitation-only basis and then opened to the public on 12 August of the same year. Flattr is a project started by Peter Sunde and Linus Olsson. The first version of Flattr required users to click on a flattr button on websites to flattr content. Sunde said, "We want to encourage ...
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List Of Google Products
The following is a list of products, services, and apps provided by Google. Active, soon-to-be discontinued, and discontinued products, services, tools, hardware, and other applications are broken out into designated sections. Web-based products Search tools * Google Search – a web search engine and Google's core product. * Google Alerts – an email notification service that sends alerts based on chosen search terms whenever it finds new results. Alerts include web results, Google Groups results, news and videos. * Google Assistant – a virtual assistant. * Google Books – a search engine for books * Google Dataset Search – allows searching for datasets in data repositories and local and national government websites. * Google Flights – a search engine for flight tickets. * Google Images – a search engine for images online. * Google Shopping – a search engine to search for products across online shops. * Google Travel – a trip planner service * Google Videos ...
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