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Eyal Biyalogorsky
Eyal Biyalogorsky (Hebrew: אייל בילוגורסקי; Israel) is a Professor of Marketing and Deputy Dean at the Arison School of Business at the Reichman University.Prof. Eyal Biyalogorsky in Reichman University Website Biyalogorsky's research focusses on , product management, product Marketing strategy and consumer referral management. Career |
Israel
Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated on the southeastern shore of the Mediterranean Sea and the northern shore of the Red Sea, and shares borders with Lebanon to the north, Syria to the northeast, Jordan to the east, and Egypt to the southwest. Israel also is bordered by the Palestinian territories of the West Bank and the Gaza Strip to the east and west, respectively. Tel Aviv is the economic and technological center of the country, while its seat of government is in its proclaimed capital of Jerusalem, although Israeli sovereignty over East Jerusalem is unrecognized internationally. The land held by present-day Israel witnessed some of the earliest human occupations outside Africa and was among the earliest known sites of agriculture. It was inhabited by the Canaanites ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Referral Programs
Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their family, friends and contacts to become new customers. Different to pure word-of-mouth strategies which are primarily customer directed with the company unable to track, influence and measure message content; referral marketing encourages and rewards the referrer for allowing a company to do so. Different to multi-level marketing, there is no incentive for the original existing customer to drive or influence the subsequent referrals of the new customer – only the conversion of the initial, primary customer is rewarded. Overview Referral marketing is a tool used by various businesses and corporations across a wide variety of different industries to grow and build customer bases. In the past, referral marketing was purely focused on spreading information through verbal interaction with a close network. Modern-day referral marketing now heavily relies on s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2002
File:2002 Events Collage.png, From left, clockwise: The 2002 Winter Olympics are held in Salt Lake City; Queen Elizabeth The Queen Mother and her daughter Princess Margaret, Countess of Snowdon die; East Timor gains East Timor independence, independence from Indonesia and is admitted to the United Nations; an Armenia, Armenian postage stamp depicts the 2002 FIFA World Cup, which was held in South Korea and Japan; the Department of Homeland Security is created in the wake of 9/11 to counter further terrorist threats against the United States; the 2002 Überlingen mid-air collision kills 71 people; FBI agents investigate a crime scene related to the D.C. sniper attacks; the Euro becomes the official currency of the European Union., 300x300px, thumb rect 0 0 200 200 2002 Winter Olympics rect 200 0 400 200 Death and funeral of Queen Elizabeth The Queen Mother rect 400 0 600 200 East Timor independence rect 0 200 300 400 Euro rect 300 200 600 400 2002 FIFA World Cup rect 200 400 400 600 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
2000
File:2000 Events Collage.png, From left, clockwise: Protests against Bush v. Gore after the 2000 United States presidential election; Heads of state meet for the Millennium Summit; The International Space Station in its infant form as seen from STS-97; The 2000 Summer Olympics are held in Sydney; A U.S. Air Force MH-53 flies over the 2000 Mozambique flood; An Air France Concorde similar to the one that crashed after takeoff from Charles de Gaulle Airport; The USS Cole is bombed by Al-Qaeda; Times Square after the ball drop that heralded the New Millennium., 300x300px, thumb rect 0 0 200 200 Bush v. Gore rect 200 0 400 200 Millennium Summit rect 400 0 600 200 Expedition 1 rect 0 200 300 400 Millennium celebrations rect 300 200 600 400 2000 Summer Olympics rect 0 400 200 600 USS Cole bombing rect 200 400 400 600 Air France Flight 4590 rect 400 400 600 600 2000 Mozambique flood 2000 was designated as the International Year for the Culture of Peace and the World Mathema ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ziv Carmon
Ziv Carmon is the Dean of Research, Professor of Business Administration, and holder of The Alfred H. Heineken Chaired Professorship at INSEAD. An expert in human judgment and decision-making, he is best known for his research on placebo effects of commercial actions and on the endowment effect, and his presentations and teachings about Customer Insight. Career After working in sales and business analysis in the corporate world, he studied in the United States at University of California at Berkeley, where he received his MS in Business Administration and his PhD with a thesis entitled ''The Contingent Nature of Consumers Assessments of the Quality of Products and Services'' under the guidance of Nobel Laureate Daniel Kahneman and Itamar Simonson. Carmon began his academic career at the Duke University in 1993 as assistant professor at the Fuqua School of Business, where in 1997 he became associate professor. In 2000 he moved to France, to teach at INSEAD, and moved in 2004 to Si ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Service Research
The ''Journal of Service Research'' is a quarterly peer-reviewed academic journal that covers the field of business studies. The current editor-in-chief is Ming-Hui Huang (National Taiwan University). The journal was established by Roland Rust (University of Maryland) in 1998 and is published by SAGE Publications. The Journal of Service Research is sponsored by the Center for Excellence in Service at the University of Maryland’s Robert H. Smith School of Business. Mission The mission of the ''Journal of Service Research'' is to be the leading outlet for the most advanced research in service marketing, service operations, service human resources and organizational design, service information systems, customer satisfaction and service quality, electronic commerce, and the economics of service. Scope The ''Journal of Service Research'' offers an international and multidisciplinary perspective on the best management practices in: * Service marketing * Service operations * ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Quantitative Marketing And Economics
''Quantitative Marketing and Economics'' is a quarterly peer-reviewed scientific journal publishing original research on the intersection of marketing and economics. History The journal was established in 2003 at Kluwer Academic Publishers and is currently published by Springer Science+Business Media, into which Kluwer Academic merged in 2004. Editors The founding editor-in-chief was Peter E. Rossi ( University of Chicago Booth School of Business), and the current one is Thomas Otter (Goethe University Frankfurt). Impact factor According to the '' Journal Citation Reports'', the journal has a 2017 impact factor of 1.000. See also * Applied Economics Letters ''Applied Economics Letters'' is a peer-reviewed academic journal covering applied economics. It was established in 1994 and is published 21 times per year by Routledge. It is a companion journal to ''Applied Economics''. The editor-in-chief is Mar ... References External links *Adam Smith Institute [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Eitan Muller
Eitan Muller ( he, איתן מילר; Israel) is an Israeli professor of marketing at Stern School of Business at New York University and Arison School of Business at Reichman University. Muller's research focuses on diffusion of innovation, new products and tech, and monetization and pricing. Career Muller received his BSc in mathematics with distinction from the Technion - Israel Institute of Technology, then his MBA in marketing with distinction from Kellogg Graduate School of Management, Northwestern University. He completed his PhD in managerial economics from Kellogg Graduate School of Management at Northwestern University through its department of managerial economics and decision sciences. Muller received his first academic position as an assistant professor at the University of Pennsylvania Economics Department. Since then, he has held positions at the Hebrew University of Jerusalem, Tel Aviv University, and New York University. He has held visiting positions at Uni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
International Journal Of Research In Marketing
''International Journal of Research in Marketing (IJRM)'' is a quarterly peer-reviewed academic journal published by Elsevier. It is an official journal of the European Marketing Academy and the editor-in-chief is Martin Schreier. The Co-Editors are Renana Peres, David Schweidel and Alina Sorescu. The journal was established in 1984. Abstracting and indexing The journal is abstracted and indexed in: According to the ''Journal Citation Reports'', the journal has a 2021 impact factor The impact factor (IF) or journal impact factor (JIF) of an academic journal is a scientometric index calculated by Clarivate that reflects the yearly mean number of citations of articles published in the last two years in a given journal, as ... of 8.047. References External links * Marketing journals English-language journals Elsevier academic journals Quarterly journals Publications established in 1984 {{marketing-journal-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Journal Of Marketing
The ''Journal of Marketing'' is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association. Established in 1936, It is the fourth-oldest major journal covering marketing issues; the others are ''Harvard Business Review'' (1920), ''Journal of Retailing'' (1925), and ''Journal of Business'' (1928). Editors Hari Sridhar, Joe Foster ’56 Chair in Business Leadership and is Research Director of the Sales Leadership Institute at Mays Business School at Texas A&M University is Editor in Chief. He works with 3 coeditors, approximately 48 associate editors and an editorial review board to manage the journal's peer review and publication. Special issues The journal has published special issues on various topics over the years, including one on mapping the boundaries of marketing that was sponsored by the Marketing Science Institute. Awards The journal presents three article-focused honors on an annual basi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Science
Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through scientific methods, rather than through tools and techniques common with research in the arts or in humanities. The field of marketing science, in the pursuit of "truths" in marketing, is related to, but more general than marketing research, which is oriented towards a specific product, service or campaign. Before marketing science was formally labeled, its activity appeared as management science within the marketing framework. The interaction between academics and practitioners in marketing science dates back to 1961, with the founding of the Marketing Science Institute. Interest in marketing science as a field grew in the late 1980s and early 1990s as electronic point-of-sale data grew and barcode readers led to a "marketing information revolution". Before conferences were organi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elie Ofek
Elie Ofek is an Israeli-American economist currently at Harvard Business School. Published works Ofek has more than 290 publications, with an h-index of 50. (Partial List) Books * Elie Ofek, Barak Libai, Eitan Muller, Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services, University of Chicago Press, 2016 ''Harvard Business School Cases:'' * Elie Ofek, Barak Libai, Eitan Muller, Customer Lifetime Social Value (CLSV), 2021 * Elie Ofek, Barak Libai, Eitan Muller, Customer Management Dynamics and Cohort Analysis, 2020 * Elie Ofek, Barak Libai, Eitan Muller, Ride-Hailing Services: Forecasting Uber's Growth, 2019 Selected articles * Taylan Yalcin, Elie Ofek, Oded Koenigsberg, Eyal Biyalogorsky, Complementary Goods: Creating, Capturing And Competing For Value, Marketing Science Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulf ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
