Elie Ofek is an
Israeli-American
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, population = 110,000–150,000
, popplace = New York metropolitan area, Los Angeles metropolitan area, Miami metropolitan area, and other large metropolitan are ...
economist currently at
Harvard Business School
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...
.
Published works
Ofek has more than 290 publications, with an h-index of 50.
(Partial List)
Books
* Elie Ofek,
Barak Libai
Barak Libai ( he, ברק ליבאי; Israel) is a Professor of Marketing at the Arison School of Business at Reichman University. Libai’s research focusses on the strategic importance of Customer profitability, Word of mouth and other social e ...
,
Eitan Muller, Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services, University of Chicago Press, 2016
''
Harvard Business School
Harvard Business School (HBS) is the graduate business school of Harvard University, a private research university in Boston, Massachusetts. It is consistently ranked among the top business schools in the world and offers a large full-time MBA p ...
Cases:''
* Elie Ofek,
Barak Libai
Barak Libai ( he, ברק ליבאי; Israel) is a Professor of Marketing at the Arison School of Business at Reichman University. Libai’s research focusses on the strategic importance of Customer profitability, Word of mouth and other social e ...
,
Eitan Muller, Customer Lifetime Social Value (CLSV), 2021
* Elie Ofek,
Barak Libai
Barak Libai ( he, ברק ליבאי; Israel) is a Professor of Marketing at the Arison School of Business at Reichman University. Libai’s research focusses on the strategic importance of Customer profitability, Word of mouth and other social e ...
,
Eitan Muller, Customer Management Dynamics and Cohort Analysis, 2020
* Elie Ofek,
Barak Libai
Barak Libai ( he, ברק ליבאי; Israel) is a Professor of Marketing at the Arison School of Business at Reichman University. Libai’s research focusses on the strategic importance of Customer profitability, Word of mouth and other social e ...
,
Eitan Muller, Ride-Hailing Services: Forecasting Uber's Growth, 2019
Selected articles
* Taylan Yalcin, Elie Ofek, Oded Koenigsberg,
Eyal Biyalogorsky, Complementary Goods: Creating, Capturing And Competing For Value,
Marketing Science
Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through scientific methods, rather than through tools a ...
, 32, 2013, pp. 554-569
* Oded Koenigsberg,
Eyal Biyalogorsky, Elie Ofek, Taylan Yalcin, Executive Summary: Never Mind the Complements, Where's the Value?, Business Strategy Review, 24, 2013
References
External links
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Year of birth missing (living people)
Living people
Harvard Business School faculty
American economists
Stanford University alumni
Tel Aviv University alumni
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