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Eitan Muller
Eitan Muller ( he, איתן מילר; Israel) is an Israeli professor of marketing at Stern School of Business at New York University and Arison School of Business at Reichman University. Muller's research focuses on diffusion of innovation, new products and tech, and monetization and pricing. Career Muller received his BSc in mathematics with distinction from the Technion - Israel Institute of Technology, then his MBA in marketing with distinction from Kellogg Graduate School of Management, Northwestern University. He completed his PhD in managerial economics from Kellogg Graduate School of Management at Northwestern University through its department of managerial economics and decision sciences. Muller received his first academic position as an assistant professor at the University of Pennsylvania Economics Department. Since then, he has held positions at the Hebrew University of Jerusalem, Tel Aviv University, and New York University. He has held visiting positions at Uni ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reichman University
Reichman University ( he, אוניברסיטת רייכמן) is Israel's only private university, located in Herzliya, Tel Aviv District. It was founded in 1994 as the IDC Herzliya private college, before being rebranded in 2021. It receives no direct government funding, and in August 2021 became Israel's first private university. History Reichmann University was founded in 1994 by Uriel Reichman as the Israeli private college Interdisciplinary Center Herzliya (IDC Herzliya, he, המרכז הבינתחומי הרצליה). The campus is located in the city of Herzliya, Herzliya, Israel, six miles north of the city Tel Aviv, on the grounds of a former Israeli Air Force base. It served the first squadron of the air force for three critical months in the 1948 Arab–Israeli War, War of Independence. In 2009, Alpha Epsilon Pi opened the first college fraternity in Israel at the IDC. In 2012, the college attracted controversy for the School of Sustainability being funded by Israe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
University Of Texas
The University of Texas at Austin (UT Austin, UT, or Texas) is a public research university in Austin, Texas. It was founded in 1883 and is the oldest institution in the University of Texas System. With 40,916 undergraduate students, 11,075 graduate students and 3,133 teaching faculty as of Fall 2021, it is also the largest institution in the system. It is ranked among the top universities in the world by major college and university rankings, and admission to its programs is considered highly selective. UT Austin is considered one of the United States's Public Ivies. The university is a major center for academic research, with research expenditures totaling $679.8 million for fiscal year 2018. It joined the Association of American Universities in 1929. The university houses seven museums and seventeen libraries, including the LBJ Presidential Library and the Blanton Museum of Art, and operates various auxiliary research facilities, such as the J. J. Pickle Research Ca ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Science
Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulfilled – predominantly through scientific methods, rather than through tools and techniques common with research in the arts or in humanities. The field of marketing science, in the pursuit of "truths" in marketing, is related to, but more general than marketing research, which is oriented towards a specific product, service or campaign. Before marketing science was formally labeled, its activity appeared as management science within the marketing framework. The interaction between academics and practitioners in marketing science dates back to 1961, with the founding of the Marketing Science Institute. Interest in marketing science as a field grew in the late 1980s and early 1990s as electronic point-of-sale data grew and barcode readers led to a "marketing information revolution". Before conferences were organi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Technological Forecasting And Social Change
''Technological Forecasting and Social Change'' (formerly ''Technological Forecasting'') is a peer-reviewed academic journal published by Elsevier which discusses futures studies, technology assessment, and technological forecasting. Articles focus on methodology and actual practice, and have been published since 1969. The editors-in-chief are Scott Cunningham (University of Strathclyde) and Mei-Chih Hu (National Tsing Hua University). According to the ''Journal Citation Reports'', the journal has a 2021 impact factor of 10.884. See also * ''Futures'' * ''Foresight'' *'' Futures & Foresight Science'' *''Journal of Futures Studies The ''Journal of Futures Studies'' (JFS) is a quarterly peer-reviewed academic journal in the discipline of futures studies. It is published by Tamkang University Press on behalf of the Graduate Institute of Futures Studies at Tamkang University i ...'' References External links * Futurology journals Elsevier academic journals English-language ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Management Science
Management science (or managerial science) is a wide and interdisciplinary study of solving complex problems and making strategic decisions as it pertains to institutions, corporations, governments and other types of organizational entities. It is closely related to management, economics, business, engineering, management consulting, and other fields. It uses various scientific research-based principles, strategies, and analytical methods including mathematical modeling, statistics and numerical algorithms and aims to improve an organization's ability to enact rational and accurate management decisions by arriving at optimal or near optimal solutions to complex decision problems. Management science looks to help businesses achieve goals using a number of scientific methods. The field was initially an outgrowth of applied mathematics, where early challenges were problems relating to the optimization of systems which could be modeled linearly, i.e., determining the optima (Maxima an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Elie Ofek
Elie Ofek is an Israeli-American economist currently at Harvard Business School. Published works Ofek has more than 290 publications, with an h-index of 50. (Partial List) Books * Elie Ofek, Barak Libai, Eitan Muller, Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services, University of Chicago Press, 2016 ''Harvard Business School Cases:'' * Elie Ofek, Barak Libai, Eitan Muller, Customer Lifetime Social Value (CLSV), 2021 * Elie Ofek, Barak Libai, Eitan Muller, Customer Management Dynamics and Cohort Analysis, 2020 * Elie Ofek, Barak Libai, Eitan Muller, Ride-Hailing Services: Forecasting Uber's Growth, 2019 Selected articles * Taylan Yalcin, Elie Ofek, Oded Koenigsberg, Eyal Biyalogorsky, Complementary Goods: Creating, Capturing And Competing For Value, Marketing Science Marketing science is a field that approaches marketing – the understanding of customer needs, and the development of approaches by which they might be fulf ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jerry Wind
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank,” The SEI Center for Advanced Studies in Management. He is internationally known for pioneering research on organizational buying behaviour, market segmentation, conjoint analysis, and marketing strategy. He consults with major firms around the world, provides expert testimony in many intellectual property and antitrust cases, and has lectured in over 50 universities worldwide. Education Professor Wind received his PhD from Stanford University in 1967 and his MA (1963)and B Soc Sci (1961) degrees from The Hebrew University in Jerusalem. He also received an M.A. Honors from the University of Pennsylvania. Career Over the years, Wind has served as editor-in-chief of the ''Journal of Marketing'', the policy boards of the ''Journal of Consumer Research'' and '' Marketing Science'', the editorial bo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vijay Mahajan (academic)
Vijay Mahajan is the John P. Harbin Centennial Chair in Business at McCombs School of Business, University of Texas at Austin. He was born on April 5, 1948 in Jammu, India. He is known for his work on marketing strategy, international marketing and innovation. He was the dean of the Indian School of Business from 2002-2004 and is a former editor-in-chief of the Journal of Marketing Research. Books *Mahajan, Vijay, and Kamini Banga. The 86 percent solution: How to succeed in the biggest market opportunity of the next 50 years. Pearson Education, 2005. *Vijay Mahajan. 2009. Africa Rising. Wharton School Publishing. *Vijay Mahajan. 2012. The Arab World Unbound: Tapping Into The Power of 350 Million Consumers. Wiley, Jossey, Bass. *Vijay Mahajan and Yoram Wind, eds. 1986. Innovation Diffusion Models of New Product Acceptance. Cambridge, MA: Ballinger Publishing Co. Selected publications *Chitturi, Ravindra, Rajagopal Raghunathan, and Vijay Mahajan. "Delight by design: The role of hed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Barak Libai
Barak Libai ( he, ברק ליבאי; Israel) is a Professor of Marketing at the Arison School of Business at Reichman University. Libai’s research focusses on the strategic importance of Customer profitability, Word of mouth and other social effects on profitability, Customer retention, and the Diffusion of innovations. Career Libai is the son of the late Avinoam Libai, an aerospace engineering Professor who was awarded the Israel Prize of Engineering research, and Yona Libai a lecturer of teacher education in various academic institutes. Libai received his B.Sc in Industrial Engineering and Management from the Technion in 1990, and his MBA at Leon Recanati Graduate School of Business Administration - Tel Aviv University in 1993. In 1997, he completed his Ph.D. in Marketing at UNC Kenan–Flagler Business School, University of North Carolina at Chapel-Hill. Libai has held marketing academic positions at the Industrial Engineering and Management faculty of the Technion ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Renana Peres
Renana Peres ( he, רננה פרס) is an Israeli researcher and a faculty member at the Jerusalem School of Business Administration at the Hebrew University of Jerusalem. She serves as a Visiting Assistant Professor of Marketing at The Wharton School at University of Pennsylvania. Peres is the founding CEO of PerSay Ltd. She is a member of the Editorial Board of Journal of Marketing Research and International Journal of Research in Marketing and has published her research in top academic and practitioner journals in the fields of marketing and management. Research Peres' research focuses on different topics in the marketing field. These include brands, word-of-mouth, innovation diffusion and the evolution of markets for new products, social networks; complexity research and use of agent-based models for exploring market growth, seeding, industrial marketing, new product diffusion, B2B marketing, and CRM in growing markets. Peres' research on brands and word-of-mouth aims ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Innovation
Innovation is the practical implementation of ideas that result in the introduction of new goods or services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a new or changed entity realizing or redistributing value". Others have different definitions; a common element in the definitions is a focus on newness, improvement, and spread of ideas or technologies. Innovation often takes place through the development of more-effective products, processes, services, technologies, art works or business models that innovators make available to markets, governments and society. Innovation is related to, but not the same as, invention: innovation is more apt to involve the practical implementation of an invention (i.e. new / improved ability) to make a meaningful impact in a market or society, and not all innovations require a new invention. Technical innovation often manifests itself via the engineering process when the prob ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Economist
''The Economist'' is a British weekly newspaper printed in demitab format and published digitally. It focuses on current affairs, international business, politics, technology, and culture. Based in London, the newspaper is owned by The Economist Group, with its core editorial offices in the United States, as well as across major cities in continental Europe, Asia, and the Middle East. In 2019, its average global print circulation was over 909,476; this, combined with its digital presence, runs to over 1.6 million. Across its social media platforms, it reaches an audience of 35 million, as of 2016. The newspaper has a prominent focus on data journalism and interpretive analysis over original reporting, to both criticism and acclaim. Founded in 1843, ''The Economist'' was first circulated by Scottish economist James Wilson to muster support for abolishing the British Corn Laws (1815–1846), a system of import tariffs. Over time, the newspaper's coverage expanded further into ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
